Empowering Women in Chiropractic – 3 Simple Tips: More Patients & Cashflow During the Holidays

Click here to download the transcript.

Disclaimer: The following is an actual transcript. We do our best to make sure the transcript is as accurate as possible, however, it may contain spelling or grammatical errors.  We suggest you watch the video while reading the transcript.

I think it’s slow during the holidays, or maybe it’s quite busy, but then after the holidays, people fall off the bandwagon, they drop off care. Isn’t that frustrating? This is Chen Yen and your six and seven figure practice make-over mentor and hosts that today shows so welcome. And today I’m going to share with you three.

Tips, simple tips to help you with bringing in more patients and cashflow during the holidays. I’m also going to be giving you something that you can copy and paste that when it worked for one of our clients and bring in 14 new patients, I thought, what if it could even just work for bringing one more new patient into your practice?

How would you be like that? So I’m gonna make sure to give that to you by the end of our show, TAs. As far as tip number one. So I’m going to share with you some very practical tips and maybe even you might think, oh I’ve heard that before, but guess what? If you’re not doing it, the question is not like, all right, have I heard it before?

The question is, are you doing it? And when do you put it in place in your practice, it’s going to help. So the first tip houses you with. The situation of whether you have insurance or not. So I’ll, if you do have insurance, then one possible way to increase patients during the holidays is to highlight that to your patients.

Bring it up in your visits, email your patients about it, have it up on your website, bring up how use up your insurance before the end of the year before your insurance runs out at the end of the year. So that’s one simple hot tip that if you haven’t put in your marketing, if you haven’t put it, sent it out by email reminder or mention it to your patients, great to remind them another tip related to this is if you.

Don’t accept insurance, then what can you do? So even if patients are a possibility of some of your patients are easing HSA accounts. And they don’t necessarily have to be. You don’t necessarily have to be a part of insurance plan and everything, but then they could use their HSA account as long as they’re spending it on qualified medical expenses.

And so one possibility is in your marketing, you can be bringing that up too, or you can bring it up verbally to people. Hey, if you have an HSA or know someone who has an HSA, it’s good, T eight, you can use it before the new. And certainly as a H S aides don’t have to be spent before the end of the year, but you could still bring it up as you could use it before the end of the year.

Because think about the things that you’re reminded of and then end up doing when you’re reminded of it. So the second simple tip to bring in more patients during the holiday. So you have more people to help is. To reach out to them in different ways for, because they are likely distracted by lots of different things.

Would you agree even yourself, would you agree that there’s just so much going on sometimes during the holidays and different things, getting your attention and sometimes taking care of yourself may fall to the wayside because you’re so busy taking care of other things, other people gifts and all kinds of things.

And. How can you stand out when people are really busy and distracted is to reach them in other ways than you typically would, for example, do you currently reach out to your patients by text and or even if you do currently, then what could you text them that could bring in could make them think about, oh, I could come in or even.

Be referring people. Would you like to have an exact copy and paste template that you can send out by text? Or even if you don’t have texts, you can send out by email and it could bring in more patients into your practice when you’re feeling slow or Be attracting more referrals into your practice.

And this actually works anytime during the year, even aside from holidays, but especially during the holidays when people might be busy and they’re more likely to actually see a text versus respond to an email. So click on the link, I’m going to pop the link below. Click on it and get the free copy and paste templates that you can use right away to help support you bringing in or patients into your practice this week.

So that’s the second hot tip. And then the third hot tip is one possibility is to also look at what are. Ways to connect with your patients during this time that could remind them of you and also be an appreciation of them as a patient. So one thing that you may have heard, but then I’m going to share with you something you likely wouldn’t have hurt as much of as well that you can put in place that would bring in more patients and referrals.

So at one thing you may have heard of thought about is, oh, okay. Maybe I could Send my patients on a personal note and thanking them for being a part of your mission and your, and that it’s been, a joy to help them. And then you could also in that know, decide if it makes sense for you or not, perhaps to Give them the opportunity to give a gift to their someone they know.

So what does this look like? So it could be, maybe it’s a free initial exam. Maybe it’s a something that is. Beneficial and could help their friends or family members. So that way you can include that within your notes. So it’s a personal, has a personal feel to it, and it can remind a patient of yours to share what, how you can help people with other people they know.

So another possibility is, have you ever thought about. What if you were to be getting referrals, patient referrals from other practitioners, whether it’s medical doctors, other holistic health practitioners, acupuncturists, naturopathic doctors, functional medicine, practitioners, health coaches, massage therapists.

What if they could be sending you referrals into your practice? So some of you may have begun, may have gotten referrals already, and some of you would like to develop a relationship. With providers for referrals. So if you already have referral relationships and this could be good opportunity to appreciate that relationship and and then mentioned something in there about looking forward to working together.

Improve patient outcomes together, in, in the new year. And so when you do that, I can help remind the provider who’s been referring you patients to even send more patients as well. And it’s just a nice gesture of appreciation. And for those of you who would like more effective ways, especially related to providers in terms of what if you could actually.

Three referrals a week from a medical doctor. What if you had two providers sending you one or two referrals a week? That’s still as up, and or three providers sending you one or two referrals a week. What would that do for your practice? But what if you don’t already have those relationships with the providers right now?

What can you do? And so I actually get into that in my free training or my free masterclass on. How to, what’s worked for a lot of our clients to bring in a consistent flow of patients through medical doctors and other kinds of practitioner referrals. And you can go to www dot, get more M D referrals.com.

So it’s www.getmoremdreferrals.com. If you would like further help on that. Now let’s talk about the another key way to. I’m going to actually give you some bonus tips. How would you like to have a couple of owners tips that you could use to be bringing in more patients in cashflow during the holiday?

So now a bonus tip is because this is something that I hear from a lot of chiropractors is. People get busy around the holidays. They aren’t able to keep up the routine of their treatments and visits, or maybe they go out of town or just aren’t able to fit in their schedule. So they tell you that they’ll book when their schedule opens up.

And what happens has that ever happened to you before, where they tell you that? And then. They don’t book. And then you feel like your front desk is in the mode of having to connect with your patients and then they may not get ahold of them. And then after a few weeks, it they just seem like they’re fucking, and then after a month they’ve seemed to have dropped off care.

Has that ever happened to you before? So what can you do with this? Especially during the holidays. It’s a very simple thing that. Help people be less likely to fall off the bandwagon that your patients, what it is ’cause what happens? What happens at the, currently with your fear process? Do you currently suggest that they book an appointment after this visit and then they go to the front desk and then when the front desk person says, Hey, let’s get you scheduled.

And they’re like I’d have to look at my schedule. I don’t have it with me. And then they. So this one simple gesture can help increase the chances of them booking it then and there, or pay more attention to it even afterwards as well. What is it? It’s to walk up to the front with your patient and then say directly to the front desk person and to your point.

This is a key say, directly to the front desk and your patient, and look at them in the eye, look at your patient in the eye and say, I want to see you next week, or I want to see you X date, right? I want to see you within these few days of this week or whatever it is, and look them in the eye and say that you to make sure you get.

And then tell that also to the front desk person who is booking, because have you ever noticed that even if you were going to see a doctor and your doctor. Says something to you very directly and with emphatically, right? How would you take that in versus if a front desk person just said, Hey, let’s get you booked.

So you’ll probably likely have more put more weight to whatever the doctor said to you. So same thing when you are. Making that connection with your patients to, to encourage them to just stick with it. And this is a tip you could use outside of the holidays and especially around the holidays, as people are really busy.

And as far as a. Final tip. There are a couple, I think they’ll give you a couple of bonuses that we’ll see. So go ahead and like this if you’re finding this helpful, go ahead and like this comment below. What if you’ve experienced what I’ve talked about so far and any, if you find it hard.

So also make sure you get the templates too. So the template, the free copy and paste, you could just swipe it, copy and paste it and send it out by text or email to help you bring in more patients and even referrals during the holidays, click on the link below. It’s a, if you’re just listening to this and it’s a new patients introverted way for slash templates.

So new patients introverted wait for it. slack.com. New patients introverted way.com forward slash templates. Okay. So let me give you another bonus tip and their bonus tip is to send out a special holiday offer. So you might’ve thought about this before. But. I may share with you something that might be a little different than you’ve thought about before.

Cause maybe you’ve heard about, oh, maybe we’ll give a free, screening or initial exam or something or frame of thought, something like that for a holiday offer or maybe gift certificate, kinda a holiday offer depending on what else you’ve got grown in the practice and what’s going on with the laws of your state and profession.

And also if you accept insurance or not, and make sure you take these things into consideration, so you might’ve thought about doing something special during the holidays for your patients. What you may not have thought of before is, what if coming up here, maybe not now. Exactly, but what if during the new year you had, cause have you ever had people asking you the same things over and over again?

You feel like you’re repeating yourself to your patients? What if you were to put that. Helpful information and education into something that you can sell and that’s even automated. And so for example, we have clients right now who are offering detox programs or online programs, weight loss related, and doing a group way.

And then getting people signed up for it. So imagine not having to trade time for money, imagine being able to create something. And have people benefit from it over and over and over again. And those are the kinds of holiday offers that our clients are actually putting in place and making available to their patients and clients right now, not just with Hollie offers related to chiropractic care or functional medicine.

If those of you are into that, or, not just that with trading time for money, because if you’re still trading time for many years, still trading time for. Great. So what if in the new year you could have something like that in place that you could offer. These are some of the things that we help our clients with.

For more six and seven figure practice make-over tips, go to introverted, visionary.com. And that way you can benefit from some of these things that we’re talking about today and take it further here because it you’re able to help more people and reach more people at once when you have. It’s a system in place that supports you, generating new patients and cash flow.

Even during times when it gets slow, whether it is during the holidays or not. With that, I look forward to seeing you on our next show.

Empowering Women in Chiropractic – Stocking Stuffers to Build and Brand Your Practice in 2022

Click here to download the transcript.

Disclaimer: The following is an actual transcript. We do our best to make sure the transcript is as accurate as possible, however, it may contain spelling or grammatical errors.  We suggest you watch the video while reading the transcript.

Hi, it’s Monika Buerger and Elizabeth. Hello. We are here and excited to talk with all of you about some amazing stocking stuffers to build and brand your practice for 2022. Woo. Can you believe we’re heading to 2022. Ah, crazy bones. So first of all, as always, I want to thank ChiroSecure for giving us this platform, to get this information out to all of you, to help you build your practice and influence the world even on a bigger mass scale.

So we are going to dive in and dig into some fun stuff. And everybody Elizabeth, you and say, hi, Elizabeth is very sad today because she had all these lights. That were twinkling and ready to rock and roll and her battery died or is denying. So anyway so first of all, how can we help you stop? You’re stocking stuff.

You’re stocking for 2022 and build and brand your practice. First of all, it starts with you. You, and you take time for yourself. So what I’ve been telling my gang that I mentor. I want you to learn for ours, especially on weekends. One thing that I advocate is unplugged from the world for at least one day a week.

All right. Kids and animals pick up your energy like that. All right. They’ve got you pegged the minute you walk in the room. So if we’re not on point, if we don’t have enough bedroom and neuro adaptability and we’re burned out, they pick up on it. They’re going to pick up on our tension. Being self-aware and putting some reserve in your own big account is not selfish.

It is essential. So unplug. I really advocate everybody applied for one day. Get off the social media and rest reset rise. And repeat does if you take time to rest reset your mind, body and soul. You’ll have the energy, the fudge room, the neuro adaptability to rise and repeat this day after day. So you’ll be able to rock and roll and ready to build your practice.

It’s this energetic exchange that we have it, the world is all energy based and when we don’t have enough energy, the universe is not going to bring you those building blocks and bring you those people to your office because it knows. You’re too tired. You don’t have that bandwidth to serve these people.

So number one, stockings diaper, rest reset, rise, repeat and unplug. Okay. That’s number one and don’t feel guilty about it. All right. So next, take a look at some of your simplest business practices. Number one. The first call a patient gets the first impression of your office. It’s like that show what’s the bachelor, the bachelorette, the first impression rose.

So what is your first impression rose to your community? When they call, what message do they get? If you want to build and brand as a family, wellness based pediatric pregnancy based, whatever your practice paradigm, while you want. Does that message they get right when they call it, they not getting a live person.

They’re getting a message. Does that reflect your brand? Is your message just very general. Hi, you’ve reached first family chiropractic or first step chiropractic. We’re not able to answer your phone, call us back between the. Or maybe something along the lines like, hello, you’ve reached first family chiropractic, where we specialize in family, children, and pregnancy put a little bit more off into your message.

So that’s one tidbit along the lines of that first call, when your staff answers the phone, they’re the first contact point, right? Is simple question to pin your brand. Pivot your message is say it’s a new. Yes. I’d like to make an appointment with Dr. Berger. Fantastic. Would that be for you or your child?

My child. Just putting that, planting the seed in the brain that, yeah, we’re open to see children in our practice. So little things like this little tweaks, little things can be the big things. All right. So get your messages in order, right? When that person calls and here’s your message and your court. Get your staff on point to say.

Yeah. Awesome. We would love to see you. Would that appointment be for you or your child? Okay. Right there. Pivoting your message. All right. Your paperwork. Yeah. Your paperwork. Not how so much, how it looks. We want it to look nice in a nice form forms of worth, but what does it reflect about you? Couple things, your pediatric paperwork in particular, even my adult paperwork, because my practice is largely based on it’s not a musculoskeletal based practice, I have a very well entrenched wellness practice. So half of my practice is neurologically based pediatric. Disorders. I don’t want to use that word disorders. But struggles and the other half of my practice is adult and pediatric chronic health issues. So both forms of my paperwork, talk about a birth history and why I think that’s important as chiropractors.

We are. We are looking at the five T’s right. Trauma, toxins, thoughts, technology, tethered restriction, the stress. Was there perhaps a biomechanical stressor from the birthing practices process, where there was a C-section involved or a difficult labor diff difficult delivery. So biomechanical stress or a physical or an emotional stressor, like a lot of prenatal stress.

That sets the tone. If this is your bag of chips, right? You gotta go buy your, you had roll by your BOC, your bag of chips, whatever works for you. But if you want to create this, we’re talking about a peach show here. If you want to create a family wellness, paeds, pregnancy based practice, get those questions on paper that just makes people as you’re going through the history with them, it makes them think.

Maybe there they are pregnant. The adult patient is pregnant when they’re coming in. Maybe they want to have more children. It starts setting the tone for getting them to think about what you offer and why are you interested in this information and how does it fit into your practice paradigm? The other good question I like to have on my my.

History form is a question about their academic learning environment. Do they do they go to a traditional school setting? Do they go to a private school, a charter school? Do they homeschool? Not only for me because I deal with so many sensory dysregulated little fiddle farts. It might not, it’s a concern of mine to see what their environment, their learning environment is like from a sensory perspective.

But it’s also for me to know. Are they, let’s say they’re homeschool. They have a lot of homeschool. Co-ops out here in Idaho where I’m based. When you’re starting a practice, this can be a great for me was a great jumping off point in my California practice and my Idaho. Where I would say I as a part of my community outreach service and my donation back to the community, I adopt a school every school year.

I don’t personally have time for that anymore in my practice now, but this is how I built a lot of my practice. I adopted a or two or a classroom. For that school year and what this looked like was I might go in and do educational talks to the kiddos in that classroom. Or one year I did an educational talk.

And then it was a, for a second grade school teacher. This was in California and all the other second grade school teachers heard about me doing this presentation to her classroom. And they’re like, we want to, we want you to do it for all the second grade school classes. And then it got to be for the whole school.

And then it got to be multiple schools and it builds from there. Once you get in there and you build your name. So having this question on your questionnaire helps you get that connection. You might find out that this parent is actually, they had of one of her homeschool co-ops in town. And you might want to say, you know what I would love to do to an educational segment for your homeschool co-op and they get to know about chiropractic.

And whatever subject you matter, you might want to go in again, BOC should abuse that your bag of chips. Do you want to talk about nutrition chiropractic, do a series? What works in that paradigm? But the other thing that can happen is, and this was a big thing, a really big deal, especially when I transitioned to Idaho, was I adopted a school.

One year. The first year I was out here and what we did was we went in and were able to do a whole sensory learning sensory motor learning, talk as a continuing ed class to this junior high. And then I donated to them to their special education classroom. I had donated things like physio balls. For the kiddos to sit on what I call seat cushions, they’re vestibular discs for kiddos that can’t sit still and that are antsy and so forth.

So by getting this information, you can see maybe are there some connections you can make with that that families, school environment learning environment, and you start getting your name out there, new market, especially if you want to build a brain. Learning challenges kind of practice. So that question can take you a lot of places.

All right. Next. So that stocking stuffer number three. So second step number one. Was you number two. What does that first call like? What messages they get from that first call? What impressions do they get? And then what is your paperwork? What pearls can you choose from that paperwork? For the impression, what is or fourth rose for stocking stepper is what is the impression when they first walk in your office?

What does that first rose impression look like? Is it clean people with kiddos? Want a clean office? Okay. Is it warm and inviting? What is your staff? What is the sensory experience like? So many people, including adults, especially your little hearts have sensory aversions. Is it too light, too bright, too loud.

Do we need to tone it down a little bit? That initial thing, when you walk in the door, so I say you and your staff one day should step out of your office. Go for a little walk and then enter your office through the front door, like a patient and stop look and listen. What is that environment? Tell you. And then you, as the doc, I would do that when your staff is there and things are in motion and you sneak out and enter yourself as a patient to see what that environment feels like.

Now, the other thing that this is probably not going to go over so well, but When I first started in practice I was given advice to if you drive a rather nice vehicle which is fine, you’re, you’ve worked hard, you’ve got through school, you’ve been successful, but you might want to park that out around, back and not out front.

’cause sometimes taking in people’s money for services, which you are well-deserved to do. So get that monitor out of your head. But people will judge you depending on, what you drive, how you look et cetera. And they do that about our offices as well. So sometimes if the office is a little bit too upscale, They that can be a message that if you’re asking them to pitch to invest in their health and their child’s health at a certain level, they that can be something of a negative image having nice, clean, inviting fun environment have soothing colors.

Yes. But. Having large upscale environments can give that negative message. So just take this into consideration, right? I’m just the messenger and Elizabeth, just the messenger. We’re just trying to help you out here. Now. Next stocking stuffer, a kids and family area. If you want to have a family friendly kiddo fiddle part based practice, have the space for them.

Do you have a hangout? For families and kiddos. So I have behind me, blah, blah, blah. This is one of my treatment rooms actually. But in my, when you walk in my office, the, you have the general waiting area and then in the back you see a very beautiful jungle mural and we call it the jungle. It could probably, when I think about, I should call it the family house.

Anyhow, but it is a place for kiddos to hang out and their parents, if they want to hang out there too. So it is known. It is seen that because we w we’ve gotten over the years and I’m sure you all have had I can’t find a sitter. Is it okay if I have to bring my child one day? Absolutely. When they come to your office, they see that you are a family for any kids.

And, absolutely. We have kiddos hanging out there all the time and it, better yet. We see so many families including the kiddos and it’s so you building that message. So have a family fun area. It doesn’t have to be huge. I do, suggest that is off. And if you’re working with kiddos, especially if they have sensory expression issues, they can be a little bit.

Less tolerant of environment. So it is a quiet area for themselves and less disruptive for your general flow for your adult patients. So that’s sucking stepper number. What are we on five stocking stepper, number six. What’s on your walls. What’s that commercial? What’s in your wallet, right?

Capital one. Okay. Anyway this is burger brain going crazy. So what’s on your wall. Are they, what’s the message you want to portray? Do you wanna portray a musculoskeletal based environment? Do you wanna portray a health environment? Do you want it to be all chiropractic based messages? Do you want it to be family-based messages?

I have a little bit of both. I have some traditional paintings that reflect. My message. I have a beautiful painting. I got of a pregnant woman. I should have taken them off the wall. I’m going to show you, but a beautiful painting of a pregnant woman in my hallway because of the pregnancy aspect. I have a beautiful painting of two little girls.

They’re two little sisters in a garden. And then I have my chiropractic messages too. So what is it? But my chiropractic messages are based on paeds and based on a wellness brain-based. Paradigm rather than pain based. So look at what’s in your wall. What does that mess you? You give me the wall behind me.

This is one of my treatment rooms. Obviously don’t take yourself too seriously. If you want to work with families and kiddos, you’ve got to learn to be, spit on pooped on, laugh about it. It’s all cool beans cafe. So this is one of my higher sensory load rooms. Meaning those kiddos that can handle that sensory expression expressive.

I love this room. Okay. It’s a mural. I went on my way. Okay. So it’s got fairies and flowers and all this fun stuff. It is very alive. And family-based, I have another room that is more calm, not that much on the walls, more muted if they need a lower sensory environment, but we’re very neuro adaptive in our decor.

So think about that. What’s the literature stocking stuffer. Number seven. What is the literature you have on display? What are your, what is your messaging within your environment? Do you have the pathways from ICPA, the pathways magazines out there? Do you hold a pathways club? Do you have a lending library that ha.

Cook books for kids and whatever that message you want it to be. All right. I have, and we’ve done a show on this before, where I have patient prompting questions. So they’re on the front and backs of my doors, my treatment doors, my bathroom doors, and I change those out regularly. So what is that meant?

That is a question posed to my patients. Do you have the blue light blues and that is referring to the tech blue light from the technology. And I have pictures of kids on the computer and I have different images and things like that. That’s to get patients to ask me questions what are you talking about?

The blue light blues. But that opens up that conversation for me. With, you know what? We can see sleep issues. We can see behavioral issues with kiddos. We can see a lot of spinal issues because they’re on their computer all the time or on this technology that opens up the basis for you to bring those kiddos in and educate the family on technology.

So again, these are little tidbits. You do all these little things. They add up. To an internal marketing educational strategy where you’re going to really not need a lot of those external marketing strategies and not worrying constantly about how do you get new patients in it becomes its own revolving door of amazing messages that brand do.

Does your external market. Match your internal dialogue. Okay. It’s kinda like we say about walk the talk about health, but does your external marketing and your internal marketing match is what you’re putting out there on Facebook and Instagram and all those technological based social media outlets.

Is it matching your internal? Okay. So what is on your walls? What’s your literature. And then I’m stocking stuffer. Number eight, the grand finale. When I just got through doing a consult right before I jumped on here and I finished my consults up with an office tour. And so they get to see the whole flow of the office.

They get to see that. Hopefully to them, it resignates as a warm, inviting environment for all ages and all stages. All right. I take them through the whole tour. I kinda, the way my office is laid up, it’s like a loop and we end up in what is my sensory gym and And then back to the front desk.

Now I was talking to an amazing person in one of my mentoring groups. And she was saying that her staff also gives a welcoming toward the office. And, they show where the bathrooms are. If you have a copy or tea display area or what. And make them feel part of the family and invited, but she had a in her sensory area, she had a massage table and I like a high chair English word.

I got the German word in my head, but for adults the stools that can you sit higher up on anyway, next to that and her office staff said, this is where Dr. Does her infant exams. Because the table is good for her to get a good view and let’s cover some on our spines and the patient was like a baby exam.

Yeah. Doctor X, Y, and Z works a lot with kiddos and PR in this particular case, it was. Especially little ones after they have what we call a tongue revision. That’s one of the things that she looks at a lot. And so she could do her exam here. It’s just a nice environment and easy for everybody to hear.

And what happened that person was pregnant. A, had one little fiddle fart that had some concerns brought that little one in was pregnant and was planning. That’s my baby and as well. So these little things can be the big things. So just some stocking stuffers I wanted to bring to you before the end of the year.

And Elizabeth was so excited to see you guys, and we want to wish you an incredible Christmas incredible Hanukkah, new years, all those things and nothing but the best in 2022, hopefully you will put some of these into your learning environment, into your office environment and see. That you are you’ll manifest the fruits of your labor.

And most importantly, you’re going to help give families and children more light truths and help for future generations. So until we see you in January Dr. Erik Kowalke he’s gets handed off the first Thursday in January. I’ll be here the third Thursday in January, and we’ll have some more exciting information for you than.

And again, ChiroSecure, thank you so much for helping us educate this incredible profession about the importance of our role in family and pediatric care. And as far as me, Elizabeth, go have an amazing Christmas.

Today’s pediatric show to the children was brought to you by Congress to care. .

Empowering Women in Chiropractic – Tired of Repeating Yourself Daily In Your Practice?

Click here to download the transcript.

Disclaimer: The following is an actual transcript. We do our best to make sure the transcript is as accurate as possible, however, it may contain spelling or grammatical errors.  We suggest you watch the video while reading the transcript.

Hello, this is Dr. Nathalie Beauchamp. Welcome to our show with Empowering Women in Chiropractic. Thank you so much to ChiroSecure to put on these great shows for us chiropractors and non chiropractors to share our expertise and share what we are doing and our offices. So today what I’d like to talk about is how you see.

Have your own chiropractic lifestyle book in your practice and how you can leverage this book to really educate your patients. So let’s get started. So your own chiropractic book, I think it’s important that we understand why we would like to do this. So we’re going to cover that and I’m going to show you how.

You can pull from content that you already have, and also how you can leverage that in your daily encounter with your patient when it comes to education conversion and retention as well. So why we should have a health book for our patients. I don’t know about you, but I’ve been in practice for 25 years and I get a little bit tired of repeating myself when it comes to educating my patient, not just on chiropractic and don’t get me wrong.

I’m still in love with chiropractic and what it does, but it’s the repeating aspect that I think most. It might be a little bit tired of, so I’m always trying to figure out what tools I can use to make it easier for people to consume the information and for me to deliver it in a more efficient way. What it does, it really helps to strengthen our brand.

It makes. Not that we need this to be more credible, but in the eye of the patient potentially and potential you patient as well. And it makes our clinic to be the go-to place clinic in our community. And lastly, it also helps to put back ownership in the patient’s hands in term of their results.

Meaning doc, I’m not getting any better. Have you done what I’m suggesting in the book when it comes to, their pillow or their bed? Posture, exercise or omic set up at home and so forth. So it’s great again, to put ownership back. So in term of how to pull the content together, the longer you’ve been in practice, the more contents you probably have.

So it’s just a matter of. Literally pulling everything together. So first I think it’s important that you figure out what you want your patient to learn about. Now, we all have different types or style of practice. Some are more functional medicine practitioners. Our adjustment, exclusively chiropractic.

So it’s important that we understand what we want to educate our patients on. Some of us will focus more on spinal health and hygiene. Some of us were focused more on to subluxations the impact on the nervous system. Some of us also, like I’ve mentioned tried to really support our patient with junk things that they can do at home.

Should they be eating, they’re coming in, they’re in pain, they’re inflamed. What can they be doing at home when it comes to food and nutrition. And even if, as a practitioner, this is not your area of expertise. We want to give them some basic tools that they can use and follow. When they are at home, as well as some supplementation.

And even though you might not be a practitioner who sells supplemented their practice, patients are looking, they’re looking to other practitioners for answers. They’re looking at the grocery store for supplements. So to me, it’s just, I’d rather that they have the proper information and suggestions of high quality supplementation.

So that’s the first step is to say, okay, in my office, my process, my patient journey. What do I want my patients to know? And I guess another way to look at it is ask yourself, why are you repeating yourself daily answering questions about this, that, and the other thing, there is a theme that is often.

Secondly it is then to pull the content together. So clinic handouts, it could be a website content. It could be blog posts that you’ve done in the past. It could be educational video everybody’s, fairly active on social media now. So what have you been posted posting that could be. Could be reused for content, even some staff educational training.

I know that when there’s a new team member that joins, I know what I want them to understand about chiropractic from different sources, things that have put together. Things that are coming from other chiropractors that are more, indie educational around. You can pull from all of those resources and then thirdly, to get a team member to do that.

For you. So I remember, and I’ve been this a few times now using Google drive is very easy and it’s a great place for you to gather the information. So it’s a brain dump of everything that you have from blog posts. As I mentioned from anything. Create, not just one Google document, but different topics.

So this way you can start to flush out what you want the education to be. You can start organize your thoughts. You can organize in categories. And once you have a better idea of what you have, then it’s all about creating. The information that you don’t necessarily have. Now I know that I might have written three books, but I am actually not a good writer.

So for me, picking up my cell phone and narrating what is in my head as been a godsend, to be honest. So I’m recording it as an audio. I have a few people on my team that I love writing. They’re good at it. And they love writing about. And chiropractic. So I’m leveraging them to get started. I am pretty decent at editing.

So once there is, words on paper, it’s a lot less intimidating for me to do that. Now you may love writing. You may want to start yourself. Go back and forth, but I know my strengths and for me using audio has been really good because after the Texas started, I can edit and I can say, no, that’s not exactly what I meant and so forth.

And then Then, the chapters are organized and now it’s super easy to find a platform to format your book. So backtracking a little bit. I have had to previously published a book by a publishing company, one in Canada and one in the state. And for me to find, especially the the second book, which.

Hack your health habits and it’s a brick and the publisher, sorry, the yeah, the publisher probably had said now that it’s way too big. But I was bent on having everything lifestyle related with Disney. And I tell you, when I was looking for a publisher, it was like 40 pages, long book proposal.

The whole book proposal aspect was almost more painful on actually, it was more painful than writing the book. So what I’m giving you right now is a week. Being self-published being still an author. And the goal is not to become a, a map Amazon bestseller or a New York times selling author.

This is a tool for you to use in your office. So you can leverage your knowledge and share it more efficiently with your patient get, because we want it. A book is still good. It’s still a great tool. People are still buying books. I know that I constantly purchase Bookshare sometime I’ll buy it on Kindle, but there is something about


a book in your hand for a patient or being handed a book by your doctor.

Here’s some support for you as we progress through your chiropractic year. And like I said, if some of you are really involved in functional medicine that takes, you’re giving them the basis and then they can they’ll know what else you offer in your practice. And then. Strictly adjustment based.

At least you’ll give them stuff that they can do at home because as I mentioned, people will go somewhere else to get that information. And, not sometimes not that we don’t want to refer to other practitioner when it comes to nutrition and so forth. I know I do. I don’t have time and neither do I have the interest of doing that with patients, but at least giving them some some base and.

Makes us look good in the eyes of the patient that we’re really giving them more value. So finding those platform of formatting, your book as become super easy again, you don’t necessarily have to do that. You can hire a virtual assistant. Maybe you already have someone on your team that technological.

Technologically savvy enough to do this. Again, you don’t have to necessarily do it yourself and then wallah, you have a book. So like I said, you probably have a lot of content that you’ve already created. So it’s a matter of pulling it together. Thinking about your patient’s journey, thinking about what you want them to learn in your office, because at the end of the day, the more you support them, the better results they are going to be, because stressors are so high and life these days that sometime it’s it really needs to be addressed when it comes to.

So now let’s talk about how myself I’ve been leveraging my book for patient education, conversion and retention. And just again, but things in perspective, I did publish three books. The first two were, would publisher. This one that I’m talking about, that I’ve done is called fired up and feeling great.

And it’s this cute little book. All the information that my patients need. And now I’m integrated integrating that in my care plan to be able to walk the patient. So food for thoughts here in term of education, where in the process will you be giving your book? So for me, I’m giving the book on the third visit.

Actually I’m lying fourth visits in the office when people sign on to sign on or are committed to be under chiropractic care. As I mentioned also at. And the responsibility back to the patient to do the right things, to support their health. Also, it’s a good way to leverage potentially email marketing that you already are doing.

I know that a lot of my educational programs. In past years I’ve been, has been delivered through campaigns that I emailed to patient, especially when they have area of interest health-wise. So I’m leveraging this with the book now to have those two things being a little bit more synchronized.

For some of you that have SMS system to stay in communication with your patient. It’s a great way to stay in contact with them and text them little tidbits of information, especially with things. We know people have questions on which bed they should buy. We know people want to know what pillows they should be sleeping on.

So why not leverage your book? What’s in the book and the fact that people have the book to drive them to products to video that you’ve recorded. The sky’s the limit, how you can integrate that into your office. I’m personally still playing with all of this, but I tell you. Fun because now I’m excited.

Patients are excited that I’ve written another book and they’re super excited that they have a copy of the book. It. Conversation a way more exciting in the office as well, because it’s new, it’s fresh, it’s exciting. And patients are really loving it. And as I mentioned for the other products and services that you have in the clinic, because it happens sometime that patients don’t even know what other services you have.

I remember a few years ago, we do orthotics in the office. Patient longstanding patient came. It’s oh Natalie, I didn’t realize you had that orthotics office. And yet there’s a foot then a few pairs of thought X, but somehow he hadn’t seen it. So this way, again, a great way to to make people aware of your patient, aware of what you have in term of conversion.

I think education is the key piece in term of conversion, but let’s face it the better. Our patients are understand what we do and what we can do for them. The better the conversion is going to be. If there’s one thing that I’ve learned in 25 years, communications are so crucial. And now anytime that I sense and visitation from a patient at any time in their.

I don’t brush it off. I addressed it. And like I’m noticing, or I’m sensing that you have concern about, could it be to the many times they need to come


Or whatever, addressing that at the forefront is so important. Now, another thing that I did for that book is I. Quite deep in the frequently asked questions.

And I have to say that throughout the years, it seemed the frequently asked questions. I’ve completely changed. Now. It’s, YouTube video of people that are not chiropractor adjusting or cracking other people’s neck, that kind of stuff. And people are coming in with those videos and their. And being scared of what is going to do to be done.

So think again of the frequently asked question and then you can come up with your own. And then in term of retention, as I mentioned, it’s really helps to deliver even greater value to our patient. It helps to build stronger rapport and even relationship because then your table talk discussion can be, chiropractic date, more focused or lifestyle, a more focused, and people really appreciate that you are looking at their entire life because.

With what is going on in the world right now, depending on which country you’re chiming in from there. The traditional bottle of medicine has also very much changed and a lot more tele medicine and patients are not even getting their physical examination done by touch by a practitioner.

So just the fact that we’re, hands-on, we’re there for that. We’re listening to them is is huge. As I also mentioned, patient will go to other practitioners if you’re not feeling the need and it’s no longer just competing with the other chiropractors and your CPE. Now it’s the trainers. It’s the nutritionist.

It’s the other kind of physical therapy modalities that you have in your community. So the more people can get from. I believe that they’re greater, they’re going to be thankful. They’re going to be more thankful, but the greater are the chances that they will stay with you. As I mentioned, patient will buy those vitamins somewhere else and probably at a lower lower cost, but also at a lower quality.

And we don’t want that. And Lastly, it really helps to make the patients feel like your place is the go-to place when it comes to to help. As I mentioned, this is fun. This is exciting, especially for some of you. That’s my B I won’t say board and practice, but need a little bit of excitement.

Think about doing this because you probably. All this steps in play is just, you never really thought of putting it in a book that you can hand out to your patient, and then you can make it part of your process. We’re having fun with this with some t-shirts some swag, some mugs, some posters, some hats, why not make it fun?

And I know that I picked a title, fire it up and feeling great. And now the conversation. Hey, John, how are you? It’s just, Hey John, are you fired up and feeling great. You can play with this and have fun and it makes your table talk a lot more. Interesting. So if you need help, I decided that I’m going to share what I’ve done with other practitioners.

So it just let me know if you need any help in putting this together. Either you do with your. Or you can leverage what I have done because I went to great length to pull the information that was relevant to me. There’s a chapter that tells my story as well. So to do it for another chiropractor, obviously we would do dare owns.

So feel free to book a call with me if you have any questions. And don’t think that it is as hard as you think I myself was able to pull it together pretty fast. And I think especially if there’s, it’s a clinic that you potentially have different practitioners and different services, you can pull the information for them as well.

That’s hopefully that got you inspired and that gave you the idea to take up knowledge, think about it, like all the years of experience that you have with your existing patient, putting it in a book. It’s fun. It’s exciting. And it’s something that you can talk about. So again, if you have any questions, feel free to contact me at DrNathalie@drnathaliebeauchamp.com.

I’m also quite present on social and here is my Calendly link as well. If you want to hop on a quick call with me, so thank you so much to ChiroSecure for putting on these a great show. I know it’s always awesome to hear what other practitioners are doing in their practice.

There’s so much for us to still learn and still do thank you very much. This was Dr. Natalie.

Join us each week as we bring you the best in business growth, practice management, social media, marketing, networking leadership, and lots more. If it’s about women in practice and business, you’ll hear it here.

we hope you enjoy this week’s Facebook live event, please like us on Facebook comment and share. We look forward to seeing all of you next week for another episode of empowering women in chiropractic. Now go ahead and hit the share button and tell your friends and colleagues about the show. Thank you for watching.

Have a beautiful day. This has been a ChiroSecure production. .


Empowering Women in Chiropractic – Practice Linked To Values Builds Startup Success

Click here to download the transcript.

Disclaimer: The following is an actual transcript. We do our best to make sure the transcript is as accurate as possible, however, it may contain spelling or grammatical errors.  We suggest you watch the video while reading the transcript.

Hello and welcome to our show Growth Without Risk. My name is Dr. Janice Hughes, and I’m excited to be your host of this week show now. I’m looking forward to the conversation today, first of all, because it’s somebody that I wanted to catch up with and I’ve watched what she and another doctor that she practices with have done.

And I thought it was going to be really pertinent. Number one, to practitioners considering a change right now. I think the craziness of the world has allowed us all to say, are we practicing and doing what. And if the answer is yes, fabulous. And if, no, it really means that it’s time for change and sometimes it’s time for a drastic change.

But I also think this is going to be pertinent to any of you that are brand new practitioners in startup mode. And I’ll share a little bit more along the way, and you’ll really realize. So I’m excited to bring to you today, a really dear friend and wonderful, amazing chiropractor, Dr. Jennifer Rozenhart.

So welcome Jennifer. And I’m really excited about having you think. I’m really excited to be here. Thank you for the invitation, Janice. It’s always great to catch up with you as well. And I’m excited to share what our journey has looked like over the last little while I really linked it. I called the title, this idea about your values to business startups.

So just share, spend the first couple of minutes telling people about the change you’ve made and why you made that change. Sure. I practiced in San Jose, California. I went to Palmer west and I graduated in, oh my gosh, 1997. So for a while it was 20 plus years in the bay area and had a great thriving practice and just decided I practiced with my sister by the way.

So she’s also a Palmer west Chiro, Dr. Steph Rozenhart, our bet. And we had been in practice in the bay area. May 24 years. And one day we just started chatting, and said, do we love it here? The bay area, for those of you who don’t know is like the San Francisco bay area is like millions of, I don’t know, 10 million people.

And, in your twenties, it was cool. We loved it. It was high pace. It was you could get everything, you could go to the beach in an hour, you could go skiing and four hours, it was just a really thriving, high energy place to live. But, as you. Grow older as your values change. Ours did too, and it became a very hustle, bustle, very intense place to live.

And traffic had increased and humans had increased and it was just became not where we want it to be anymore. So we decided that we would that we would leave that we started looking for different states that we wanted to move to. And examining all of our options, what would we do with our practice?

And just started that, that exploration and what had happened was every, as everyone knows is COVID happened and that really just accelerated our departure that just really made us think, you know what? This is our opportunity. This is a crazy time. And in California, it can, it. The craziest.

And then we looked at it as an opportunity. This is an opportunity for us to make, live this plan, work, this plan of leaving and relocating. So that’s what we did. We decided, okay, by the end of 2020, we’re going to be out of California. And I make it sound a lot, maybe simpler, easier by the end of 2020.

And we moved to Arizona and reopened practice. I think that’s why this is such an interesting and pertinent conversation to be having all of you listening. We know it’s almost the holiday season is end of year. We all have these goals. We have all these aspirations and sometimes we are going, wait a minute, is this it?

Or I’m not completely congruent and practicing, like with some things that align for my. And that’s even important for any of you in the beginning of startup, you’re graduating and where would you love to live? And so not also thinking, oh, I have to do that for the rest of my lot, life like, like you guys did that for 20, some odd years. Maybe it’s even just for five years. So I think it’s really clarifying what is it that we want? And you guys had to go through the mental, thinking and approach to the. First, but then share a couple of the, I’ll call it the real skills.

Like how do you relocate? How do you throw that dart saying here’s where we’re going to go and for everybody listening, what do you guys think? You personally think now after a year into this, like what are three or four of the key startup things? Oh boy. Okay. First question what was okay. I think, okay.

So three of the four startup things I want to start there because it is a big project. And one of the things that you have to look at is yes, absolutely. Where do you want to be? And why? So at first, living in California was all about lifestyle and it was weather and it was beautiful and it was cutting edge and it was Silicon valley.

And when we were looking at well, what aligns with our values now? No. Did we need to have the hustle bustle? No. Did we want to be close to a big city within, 30 or 45 minutes of a major airport? Yes. That was important. But did we need to, did we need to be right in the middle of thick snow?

Did we want to be in a more suburban type of environment? Yes. So looking at those things, once we picked the place and I’ll tell you, like our family had a lot to do with that, we were looking for a state that had handled. Freedom’s medical freedoms much better than California has, so that narrowed our choices down.

But family was a big decision-maker for us and our parents are live here. Half-time in the winter. So for my sister and I, when we practiced together, we thought this is a no brainer. Like Arizona is beautiful. We’ll live here. But once that decision was made, then the process began. Okay. We need some sort of ongoing project management software list, something, because inevitably there were many sleepless nights where we use, you’d sit up at 3:00 AM.

What do you know, we have to, we gotta look at this. We have to figure this piece out. So we ended up, creating a living document and ongoing spreadsheet of just all of the things. And what you don’t realize is the dominoes that have to fall in order for everything to go smoothly. You just learn that as you go.

But I would say the three or four things as startups. That you have to do is one is just get well known and get well known in your community. That was the thing that really kicked our office off in the beginning a year ago. It’ll be a year in January was just getting to know our community and that.

Do everything. I know it sounds exhausting and it can be, but do everything get, well-known go to your chamber, go to events, join networking groups like that really made the biggest impact for us. Secondarily would be getting your presence known online. That’s where everybody is. So you have to do that.

You have to do that. Your number one job is marketing like that. That is your job. Hopefully you know how to be a chiropractor after. Your number one job is marketing your entire job to get a new practice. I really want to make a key point there because what Jennifer’s identifying is the importance of two types of work.

And I’ll call that the electronic I’ve spent a long time going to some of the colleges and working and creating, doing some business courses. And I know the tendency for some of you listening is we can just do all that on. Yeah. You talked about that online presence had online marketing, but do not forget about looking at someone shaking someone’s hand.

And I get that we’re in this post COVID world and some places are more extreme than others, it doesn’t stop you again from being seen, being out there, even if that’s at the grocery store at the, some things that your kids are going to be involved in, if you have children, but you really talked about the two and I can’t say that.

Yeah, it’s it is, it was the one way. That we really kicked off strong was from in-person networking. And you can’t discount it. You cannot discount it. And I would default, I our practice in San Jose was on autopilot. It really, we didn’t have to do a lot of that after 20 plus years of being in that valley.

Brand new. Nobody knew us. That was really difficult. And it was difficult for us because we were used to being the go-to person for our patients who would come to us and say who do you know, who, does this or that? And we were so well-networked there that I always, oh, I got a guy for you.

Or I got a, I got this woman. She’s amazing. I love her. And we didn’t have that here. So part of it was selfishly. I needed to grow our network so that I could become the go-to person again for our patients in our community. Yeah, that’s the value of a network is, is everything you have to start rebuilding and getting out there.

Yeah. And it’s interesting to stop and think about it. Some of you that if you’re going into startup and you’re going back to somewhere where you were known, what I want to remind you is you were known as. A teenager or a 20 something like you were no. For some things that may actually serve you in practice, but some things that may not serve you in practice, so it’s important, no matter if it is, oh, I’m going back to my hometown, people do know me well, it’s important that they, that you still do all of these things or realize the importance of this piece because.

You’re a new person. You’re a professional now, so you want to have, and build the kind of network that Dr. Jennifer’s talking about regardless. Like you don’t want them to rely on somebody that knew you when you were 17. Yes. Good point. Good point. Yeah. And it’s, I can’t stress it enough.

People do default nowadays, especially I think more new grads would be, oh, I’ll just do it online. I can do all my promotion online, but like you said earlier, nothing replaces looking someone in the eye, you cannot build. Trust as quickly and as effectively with your future patients, as you can, when you show up week after week two events, you look at them, you smile, you chat about what’s important to them.

You build amazing rapport with people in person. You can’t do that online. You can’t as great as your videos are. Your offer is it’s not it’s, it just doesn’t work. Yeah. That’s why it’s definitely both. So keep going. So you’ve really talked about that, that key pinnacle, figure out where you want to be.

Here’s where you come in, you do the marketing, you do the networking. What else? What other clues for people? I think from a. From a mental, emotional health standpoint, deciding, making the decision as one thing. And that’s a big thing, but you have to have a level of mental toughness and resilience to.

Go through the process to, to be willing, to uproot yourself, make a change. And again, you’re talking about new grads in startup mode, but also people who were, perhaps considering a change is that you have to realize that things are going to take a left turn at some point that they’re not, everything is not going to go according to your plan.

I can count, oh my gosh, five or six things that happened during our whole process of timing this. And like we moved our. Our x-ray unit. We had to have an engineer come and do that. There was just so many pieces and moving parts that didn’t sign up for the, I did sign up for it.

It turns out, you just have to have a certain level of positivity, of resilience of This may not happen exactly according to plan, but keeping that end goal in mind that we’re going to get there and everything will happen. It’s not going to happen all at once or in the right order, but it will get there.

So I think just knowing, going in that it’s not going to be super smooth can really help your ability to get. I agree. I definitely think it is some of that mental toughness or connection at least to the bigness of the vision and why you’re doing this and that ultimately it is going to work itself out.

Another interesting thing that I’d love you to share with everybody, I think that there are definitely, those are like really hard details, like the decisions about the move and then the action steps related to the move, all that’s great. And then you open your door. And I assume that everyone listening is a great chiropractor.

For me, that’s just a given, but I think there’s some other really important. We might want to call them the soft skills. The things that. Distinguished, not only say people then first coming to you, how do you like create that instant connection? And for lack of better word, sell people that you’re the right clinic that now they’re going to stick with you too.

So because you’ve got some background and share with everybody why I bring up the word selling, those are some skills and how do we help people get those? Yes, those are absolutely skills. So a little background. I am definitely, I’m one of the partners with CloseforChiro and that’s that’s what we do is we teach doctors how to convert, how to sell, how to have those conversations, how to have your your day one, so that at the end of their consult, they feel like this is the place for me.

And not only just. For their day too. But then, like you said, Janice ongoing retention. That is the key piece about building a practice. And I spent 16 years in practice before being trained properly. I had a lot of training in chiropractic. I had a lot of coaches. I had a lot of those types of services for my practice, but it wasn’t until I really learned the profession.

Of sales and how it applies to chiropractic that changed the course of our career, our practice, and ultimately allowed us to be able to make this move, knowing I, we can do what we do in California. We can do the same thing in Arizona. So it is a skill set, no doubt about it. And there are many steps to it, but it really is.

Gives our dogs gave us and gave our doctors that we coach and train now the confidence to do things that they never thought they would do because they know what they’re doing. They have a system, they have a system that works every time. Because that I think is a big piece of I’ll call it the mental stress too.

That takes us away from that tenacity and toughness. It’s one thing to do the startup and all of you kinda that have been through it, and that’s why some people never want to move because they don’t want to do it all over again. So there are all these details that we’ve talked about and where it is and how do you network.

Here’s the biggest challenge I see for our profession for the majority of us as chiropractors is how do we communicate? How do we sell? And I like to say, I had one of your partners on here for a previous interview, and I always like to language it, selling equal, serving that, getting away from the stigma, in, we want this for more of you listening.

We want you to have the opportunity, not just to bring someone in, but to convert, to work with them and then show them a, I’ll just call it the bigness of. We all throw that around, like chiropractic in our life and how much it helps us. Who I am is a big part of, because of being a chiropractor and having chiropractic care that how do we get people to that, so that you don’t want to always for now in startup mode.

And it’s the new patient treadmill because you’re turning them over so fast. So that’s why I think it’s also a really important piece to talk about these softer. It’s a, it’s super important. And I think, you brought this up that sales has a stigma on it, and it’s why it’s never been brought into chiropractic until maybe we did it and CloseforChiro probably eight years ago.

Before that it just didn’t exist. And when we first came out, everyone was like, oh, what are you doing? You can’t say that word we’re healthcare practitioners. And if you’ve ever adjusted somebody in exchange. For money. You’re in sales. I hate to tell you, I hate to break it to you, but can we get better at this?

And sales absolutely is service. We cannot. Oh, there’s so many trains of thought. I have we cannot continue to serve people if we are not a profitable business. That is the bottom line. And every chiropractor I talks to, I talked to say, I just love what I do, and I want to serve more people.

I get it. I want you to serve more people, but you can’t do that. If you’re, if you can’t keep the lights on, you can’t do that. If you’re not. Actually having a wonderful revenue producing practice, it’s just not. And it doesn’t support your own values when you love to be the biggest donor to your church.

Would you love to be the biggest donor to the SPCA, like the biggest donor to your chiropractic college? These are things that we can only do when we are profitable as doctors. And there’s nothing wrong with wanting that there is nothing wrong with wanting to grow your business from a revenue standpoint for revenue.

That is great. We all have hearts of gold. We didn’t get into chiropractic to be. To not help people like we’re not selling nuclear arms. We’re selling something that is going to change people’s lives and save people’s lives. But the way that we get there is systematic. There is an approach that works really well.

And it’s getting it is meeting people where they’re at it is figuring out what is that person’s goal? What do they want? Why are they here? Not. Not our goals for them, but their grades and finding that out because that is what will tie them to your practice for forever, for a lifetime, however long they want to be.

So everyone listening. I think it’s pretty obvious why I want to Dr. Jennifer on this show, and the timing of December. And I really like you to think about what would you love for 2022? Whether you are in this brand new startup, whether you’re just in, I’ll call it the wonderful practice that you’ve built, but how could you even grow it?

How could you expand it? How do you maybe bring another wonderful young doc into that by having so much. So I think that there’s just some real clues that you’ve heard from Dr. Jennifer. Now we keep these short Dr. Jen. And so what would you love to leave people with, heading from your own learning, from your own experiences, your wish for them, just share with us, what you’d love to leave.

I think I would love to encourage people that like really anything is possible it’s it really is. And it doesn’t mean it doesn’t mean it’s going to be easy, but anything is possible. If you are thinking about making a change. Just do it and know that you’re going to reach out for support. That’s the other thing you have to know what you don’t know, and you have to be willing to ask for support, to ask for help in the areas that you’re not strong.

And if it happens to be, business related I’m happy to have conversations. I’m happy to have people reach out to me. I’m more than willing to have conversation about how we can help. The Gulf war do it. Life’s too short. If anything, this last year, two years told us is that life is too short and figuring out how to make yourself happy.

I summarize that by saying, learning your life. What are the hell knows and what are the hell? Are you. And if the hell yes is it’s time for a change, then you’re going to be back into some level of start-up mode. Thank you for all of the sharing and the wisdom. Please know everyone we will, by all means, put Dr. Jennifer Rozenhart’s contact information, also CloseforChiros contact information, just so that you have those kinds of resources, but again, figure out what are those. Hell yeses for 2022. So thank you all for listening. Please know, join next week. I’m the host of next week’s Growth Without Risk is Mike Miscoe.

And I know that he’s going to leave you with amazing tools and information. Happy holidays.

Empowering Women in Chiropractic – Cultural Competence 101 for the Chiropractor Part 5

Click here to download the transcript.

Disclaimer: The following is an actual transcript. We do our best to make sure the transcript is as accurate as possible, however, it may contain spelling or grammatical errors.  We suggest you watch the video while reading the transcript.

Hello, this is Dr. Charmaine Herman here again for the 5th part of cultural competence, 101 for the chiropractor. I’m excited to be here again and thank you to get the chiropractor care we’re going to ahead and get started. So today we’re actually going to move into different applications for being cultural competent. So those of you who remember me from our previous meetings again, I’m Dr. Charmaine Herman and I am, um, the professor at Life University, as well as practicing chiropractic in Alpharetta, Georgia. Um, again, today, our goals are going to be pretty clear. I’m going to go ahead and review some key points from our previous meetings and our previous class. And I’m also going to talk about how do we apply cultural competence to a contracting practice. I want to give you two ways in which you can do that. So if remember, we talked about culture as being the whole person, the religious holidays, the arts, the clothing, the foods, everything that makes up an individual, as well as some hidden, hidden characteristics, such as how people feel about, um, modesty and communications skills and things like that that make everyone different, but everyone has their own culture and culture.

It compresses the entire person.

We talk about cultural competence in health care. We, as doctors of chiropractic, we’re under trying to understand how the, um, social, as well as cultural beliefs of individuals can definitely change how they see health and how they see healthcare, how they approach us as doctors of chiropractic. That’s a big part of what people look at their culture and how does it relate to the chiropractic culture? Because we as chiropractors, we have our own culture on philosophy, but people as they have their own cultures, want to know how to understand chiropractic and they have to understand it on the basis of where they’re coming from their own culture. So culturally being cultural competent as a healthcare provider is understanding how these social, as well as cultural differences can affect how people feel and believe about what chiropractic is and what we can do for them as doctors of chiropractic.

So we also discussed bias and biases that inclination towards prejudice for, or against persons or groups based upon, um, ideas and concepts. Just what we’re trying to think about being fair. We do have prejudices against and for certain things. So when we talk about a bias, that’s a big part of who we are as part of our culture as well. We talked about that bias is something that we actually through our interactions on experiences with individuals, our brain has a way of taking those, that 11 million pieces of information that comes toward it and putting things in categories. So our experience is actually build bias. So things that we’ve seen heard from our parents, our families, our religious beliefs, things that we see on the media and on our phones, advertising, things like that, all helped to shape our bias and who we are as envisioned individuals bias can be definitely unconscious.

Whether we have an affinity bias, which is where we believe people that come from our communities or live where we live or look like us, have we have an affinity towards them. We’re drawn to them. W we, we actually embrace them more than people that are not from our communities. So common practice tend to have their own culture. And we, when we get together, we tend to relate to each other as chiropractors. So that’s an affinity bias that we have for one another, but then there’s also perception biased, and those are stereotypes. And, um, various, um, ideas that we set up based upon things that we’ve heard, learned about other groups on other people and what they do and how they are as part of our, we call perception bias. And then there’s a halo effect that everyone from a particular culture or a particular neighborhood, a particular idea is great.

They’re all, everyone is angelic. They never do anything wrong. We call that a halo effect and we talk about unconscious bias. And then there’s also confirmation bias, the desire to be around people that only think like ourselves and never try to move outside of that small sphere of influence with just people who think like us and don’t change their ideas at all. So we can keep our ideas the same as well. So that’s what we call confirmation bias and biases can form stereotypes, which is usually an overgeneralization of a group of people or concepts based upon a small interaction. So again, in this day, this illustration, if I met older people, an older person who was very much computer illiterate and had difficulty learning how to use a phone and things like that, and I can make an overgeneralization or stereotype that all older people, um, are slow of wits and cannot understand technology.

And it’s a waste of time to give them technology because they’ll never understand, but again, that’s having interaction with just one person. And from that one interaction, you can, over-generalize the entire group based upon that. So that’s what we call stereotypes. We also see profiling as part of that as well with certain people we watch closer because we’ve got this overgeneralization of there, that group of people, what they’re possible possibly going to do. So again, stereotypes or profiling is something that we adapt in our culture. And again, we get that a lot from what we hear and see in the media and things such as that.

So if we want to be able to manage our biases, it’s really better to try to understand them whether they come from, um, take a self assessment to understand how did I get biased in these areas? There are a lot of self-evaluations that you can do to see where your biases lie. Um, in addition to that, you have to choose not to be biased, especially when it comes to treating people fairly like being a doctor of chiropractic. I mean, I may have a bias against people with purple hair and piercings and tattoos. I mean, if that’s my bias and I need to, those folks come into my practice, I have to put that bias aside. So I can be fair as a doctor of chiropractic and treat them as a patient who needs my care. Um, I also need to utilize trainings and skills such as this, so I can learn how to come out of my shell, how to understand other cultures, maybe interact in communities.

I’ve never interacted before, actually step out to actually try to experience other cultures and meet people from those other cultures. So I can become better equipped to work with the communities, especially as our communities are becoming more and more diverse, which is the census says a census says for 2050, that the U S will be a much more diverse community, which almost more than 50% of our communities being what we call, not emerging minorities and not actually minorities, but almost 50% of our population will be a current minority population. So again, one is step out wanting to understand one, to make those choices, to be a better rounded human being and a better rounded doctor of chiropractic.

So when it comes to being culturally competent, excuse me, one size does not fit all. I need to realize that some of my patients need different types of care, different kinds of management. I have much, many older patients and I’m very slow with them. I write things down for them. I do everything I could to make sure they’re comfortable even getting on the table. I spend more time than if I do with my two or five-year-olds, who just jumped on the table. I realized that one size does not fit all when I communicate with my Asian patients, making sure they understand my Latino patients. So as a doctor of chiropractic, when I want to be culturally competent, I need to realize that one size does not fit all.

So being culturally competent again, means first understanding your own community, learning how to acknowledge for sure, own your own culture and understanding your own culture. Then acknowledging that and respecting other cultures. In addition to that, you want to also go ahead and spend time serving in other cultures, that’s helpful as well, um, refusing to, um, profile or stereotype people based upon assumptions about their cultures, um, be willing to step out of your own shell and learn about other cultures and continue to self evaluate yourself and see that you’re growing and changing as a human being. All of these are ways that a doctor of chiropractic can actually become more culturally competent and better serve their communities and the dementia, many, many diverse communities that are out there in this country.

So how do I apply cultural competence to my practice? That’s always a really important question because Siri is one thing, but application is everything. So I’m thinking about two things that I want to discuss today, discussing how to apply cultural competence to my, my practice as a doctor of chiropractic. Now, first of all, I want to first evaluate my practice, evaluate how I give my chiropractic message or, well, how do I communicate with my community? So I tell people, look at your social media, your advertising, what does it say to that verse communities? Are you having any messages that may be negative towards diverse communities? So take a look at how you share and tweet and like on social media, for example, who or what organizations do you, um, actually, um, like on social media or Instagram, do you, do you send Instagram pictures? What did your pictures look like on Instagram?

Um, when you practice, who do you regularly follow on your social media devices and things like that? People are looking at that when they’re looking for a doctors of chiropractic, looking for everything, people tend to do a little research and they’re looking at who your, your social media sites says you are, what ideas you espouse, what things you think they’re paying attention to very much what you’re saying about who you are just looking at your social media pages, whether Instagram or Twitter or things such as that also your print media, does your print media advertising just show one group of people, um, whether purposely or unintentionally, um, I’ve been to, I work with different organizations and I’m part of different organizations. I always notice whenever we, I get on flyers or print media brochures, they only show one group of people on that, on their flyers, on their brochures. They don’t show a diverse number of people. And that’s the information that people are seeing that you’re closed off from serving a diverse community. When you only use one group in your advertising or in your print media or in your commercials.

So using diverse images, sends a message to diverse communities that you’re open to working with them again, if they see just one group of people on all of your advertising or all of their social media, they’re getting the idea that you don’t want to be bothered with people outside of your, maybe your comfort zone. So again, what messages are we sending when we set up our advertising and social media? What about our office? That’s also some really, really important, well, we have documents in our office in brochures in our office, take a look at them. When you look at your records and things such as that are your new patient documents available in other languages. So if you’re serving a Latino community or you’re serving a Haitian community, do you have any documents in those languages translated in those languages, um, for your patients to utilize when they come into your office? That’s a question I always ask doctors of chiropractic, because again, that shows that you’re, I know we expect people to speak English, and I understand that, but we should understand that some people English as a second language, or they have minimum English capabilities. And that’s something to think about when you organize your paperwork or make your brochures, or have your intake documents.

It’s that people tend to believe that if I’m serving a diverse community, everyone needs to be able to speak English. But the assumption is that people who do not speak English well or lose their second language are also illiterate. That is the assumption that’s made. But what the fact is that most people who do speak other languages or have English as a second language, are very literate in their own language, as well as in their own written language. So by having documents available, that’s in their written language, um, can actually help them filling out paperwork and things like that. A lot more, a lot smoothly instead of you having to explain concepts and they’ll understand what you’re doing. If you have an, if you have documents in their language, and I don’t mean everything in your office, but I’m saying like your intake forms, where you’re taking information and taking data, things like that, that patients can read and fill out. Or even if you have brochures on your wall, it’s helpful to have things in other languages. So people who are in your office can feel more accepted and that you’re open to working with them.

You can also obtain document translators. We, as healthcare providers can actually, or use a translator to translate our documents. And there’s some that are free. Some that are not free. There’s some that are online that you can utilize. Even Google translators can be helpful as far as translating your paperwork into other languages for those communities that you serve predominantly. So again, I don’t mean every language, but again, if you have a predominant Latino community, then you may want to translate some of these documents into Spanish or a specific maybe Cuban or a Dominican, depending on your population that you’re serving. Same thing. If you have a Haitian or a French community, you can get certain documents translated into French or into Creole. So your patients can fill out these papers, this paperwork a lot easier. So there are opportunities for you as a doctor to get documents translated there, they’re out there to help us to do things like that.

So you always want to make sure that you send a message to the community that you are available, open and prepared to serve them. So even if you have patients who are not only, um, English as second language, but also maybe that visually impaired, you can also have documents in braille in your office to serve the visually impaired patient that comes in and may need a little assistance that maybe better understand what to complete and things such as that or things done by on recorder or by recording voices and things like that, to help them to better be served in your community, in your office. So the messages we send based upon the things that we present to our communities, tell them whether or not we are open to being a culturally competent doctor of chiropractic, or if we just, all, we just want to see a certain group of people, people pay attention to those types of messages. So on our next episode, I’m going to talk more about how we can apply cultural competence to the office of chiropractic as a doctor of chiropractic, as well as some of the concepts that are been, I’ve been getting some questions about. So I hope to look forward to seeing you before the end of the year. Um, have a great Thanksgiving. Thank you, ChiroSecure for your time. And thank you also for tuning in, have a great day.