Empowering Women Chiropractic – 3 Keys to Preventing Missed Appointments – Kim Klapp

And hello, ChiroSecure viewers. Thank you for joining me today. I am Kim Klapp, Founder of Assistants for Chiropractic Excellence. But before I dive into those three keys of preventing missed appointments, I want to take a moment to express my gratitude to ChiroSecure.

I so appreciate how amazing they are. Not only do they sponsor these ChiroSecure Live programs, but they also support the profession in so many other ways. Now we all know that they have the best coverage hands-down, plus exceptional customer service. And really have just tons of fabulous resources.

Now I’m also grateful that you’ve chosen to watch. In addition to my coaching program, I’ve been managing my husband Dr. Tom’s practice in Ann Arbor, Michigan, for 25 years. Go blue. So if you have any questions at all, whether it’s hiring practice systems training, just post it, I’ll be happy to answer it either during today’s show or afterwards.

Now since my ACE course this month is on practice building appointment and recall systems, today I’m going to share with you the three keys to pre-venting missed appointments. Now in case you’re wondering why that’s hyphenated, especially since I have an English degree, let me just tell you.

One of my mantras is pre is key. In other words, I like getting things done beforehand and I always prefer to prevent problems whenever possible. Now as you know, missed appointment tracking wastes your valuable resources, time, energy, and money because it creates a lot of unnecessary tracking. Those follow-up texts, emails, phone calls, postcards, letters, all those things based on someone missing their appointment. Instead, we’d rather take our time and focus on the positive kind of contacts, the kind that build the relationship and further enhance the connection that you have with your clients.

So let’s get started, shall we? Now the first key, as with most topics that I team in ACE, is clarity. And so let’s start with the why? Why do you care about your practice volume? Well, when I ask that question at seminars, I usually get two answers. And the first is, of course, it’s always to help more people, to make a difference. As chiropractic assistants, we want this world to be a healthier, happier place.

And the second reason invariably is to enjoy the law of fair exchange. In other words, to get paid, collect more money, because if you serve out of abundance, it only stands to reason that you’ll receive from that same abundance, as well. So it’s important to realize that practice volume is directly proportional to the number of appointments that you, as a CA, schedule.

And if you plot the stats on a graph together like you see here, your appointments and volume virtually run in tandem. There we go. So if you want your volume to increase, start by increasing the number of appointments, it really is that easy.

Now there’s a caveat, of course, a negative intention always yields a negative result. In other words, it’s wrong to suggest unnecessary appointments. Suggesting to that family with nine kids that the kids should be checked five times this week, I’m not talking about that.

Instead, we’re talking about the right intention, which is keeping patients on their recommended care schedule. And speaking of getting clear, which clients refer others to your office, those who get great results, or those who don’t? Right, it’s the ones who get great results. And who are they? Those that missed their appointments, or those that keep their appointments?

So as CAs, we really want to help people get well and help them stay well, and that translates to one of the primary objectives as a CA, to get patients into the office and get them back according to the doctor’s recommendations.

Now in order to do that, we want to build as many long-term win/win relationships as possible between our practice and the people in our community. And as B. J. Palmer said, “Get the big idea and all else follows.”

So there we are. We want to start with the big picture, I apologize for slide issues, which is why I always starting with getting clear on the doctor’s practice vision, on your office mission, and on your objectives for your patient. And from that point, we want to make sure that all your recommendations and procedures are congruent.

Now only then at that point, that’s where we want to tailor the communications accordingly. So CAs, you want to determine with the doctor, the messages that are important and in alignment with what he or she is teaching your patients. Get clear on what the doctor tells the patients during the consultation, during the chiropractic orientation, and their report of findings.

And then as a CA, you want to reinforce those messages whenever you schedule or recall your clients. Now to help you gain clarity, I recommend six congruence checks. And the first one is your chiropractic schedule. Consider for a moment, how often do you get adjusted? How often do you get your spine checked? Well, based on my lifestyle and stress load, I get checked weekly. But whatever your answer is, why would you want any less for your patients?

We want to realize that people continue to encounter stresses as long as they live, right. So according to a University of Helsinki study, joint degeneration begins on a cellular level, five to seven days after an injury. And after two to three weeks of joint fixation, it takes 18 months for optimal healing. So we don’t want that much time elapsing after subluxation before someone gets care. We don’t want that happening to ourselves, our family, or our patients.

And that’s why in our practice, we recommend that most established clients get checked on a biweekly schedule at a minimum if they’re on a live better goal plan. Because like I just mentioned, we want to prevent the onset of spinal degeneration, and of course, we always want to deal with life’s physical, chemical, and emotional stresses, which just don’t seem to stop.

Now the second congruence check is your family’s chiropractic schedule. Now not only do I schedule an actual appointment day and time each week for myself, happens to be Monday morning at 10 a.m., but for our daughter, as well. Of course, it would be way easier for her dad to simply check her out on our adjusting table at home, but how can I expect other parents to take time out of their busy lives and their hectic schedules to make chiropractic care, and get their kids checked if I don’t make the same effort?

So number three is to do a congruence check on your personal schedule. Do you make and keep all of your appointments? Not just for your adjustments, but for your progress reexaminations and your reevaluation X-rays. What about with your dentist, or your nails, or your hair, for any classes you take, for getting to the office, because how can you possibly expect your clients to be on time and responsible if you’re not with your personal appointment schedule?

Now fourth, do a congruence check on the office appointment schedule. Is your office constantly running behind? Are people always waiting longer than they were told? Because you can only expect your clients to respect their appointment times if everyone in your office does, as well.

And fifth, how about a congruence check on the doctor’s recommendations. Hopefully, your doctor has clear objectives for each client, based on exam findings of how their nervous system is functioning rather than merely basing it on how the patient feels from visit-to-visit.

And sixth, lastly, do a congruence check on your appointment tracking mindset. Some CAs are actually apologetic when they make a missed appointment call, “Sorry to call and bother you,” yuck. It’s not your fault that the patient missed their appointment, is it? You’re not bothering someone when the only way your doctor can help them is if you get them back into the office.

So I believe that missed appointments are really missed opportunities for a miracle. So instead of dreading making missed appointment calls or contacts, get excited about the difference that you can make by helping get that client back on track. And what I find is that clarity and congruence are a couple of reasons why offices can follow the same procedures, but have vastly different results.

Now another reason that you can have vastly different results is empowerment, and that’s our second key. CAs, I really want you to understand that when it comes to patient volume, you make such a huge difference. So start out by expecting patients to schedule, based on the doctor’s recommendation.

And I love this Covey quote, “We tend to get what we expect, both from ourselves and from others. When we expect more, we tend to get more; when we expect less, we tend to get less.” So as a CA, you want to see the patient scheduling according to the doctor’s recommendations. You visualize it, see it perfectly in your mind first because if you expect more compliance, you’ll get more compliance. It really can be that easy. In other words, what you intend to happen, tends to happen.

And once you’re clear on your expectations, the third key is to clearly communicate that to your clients. Now we first communicate the importance of their appointments on their initial phone call to our office during the case history interview. And we find out what the best contact number is, in case they forget an appointment.

So this lets them know upfront that we’re going to be contacting them if they’re late for an appointment. We also find out if email is a good option, or if they prefer a text message, depending on whether they’re glued to their computer or their phone.

Now, of course, automated text and email reminders are by far the simplest way to prevent missed appointments, and we send those out automatically from our practice software every evening for the next day’s appointments. However, for extended visits, those that require more of the doctor’s time, or special equipment like that found in our exam or X-ray room, when we’re scheduling those appointments we ask, “So what number should we use to remind you the night before?” Again, we’re managing their expectations and preventing a problem.

So I’m talking about those key visits for new patients, updates, doctor’s reports, those progress, or exams, or X-rays report of findings, we find it’s actually a good return of investment of our time to make a reminder call instead of just texting or emailing. That way, too, we’re going to get a verbal commitment, which always increases their chance of showing up and further prevents missed appointments. Usually just saying, “So we’ll count on seeing you then, right?” And when they respond, “Yes,” we know they’ll be there.

Now our appointment policies are printed in our welcome booklet. And that’s what we give out at the end of the new patient’s initial visit. It clearly explains that we expect them to keep their appointments. We want them to be crystal clear why the doctor makes the recommendations that they do, and how important it is for them to comply.

Not to mention, exactly what they need to do if they have to change their appointment, including specific steps, the timeframe, and why. We also again, forewarn them that we’re going to contact them as a courtesy if they’re late for an appointment, and the rationale of why we do so.

So CAs, make sure that you’re not sending out mixed messages that can sabotage your success. For example, if a patient calls to cancel an appointment, unfortunately most CAs say something like, “Oh, no problem. Or that’s okay. Or don’t worry about it. Or no big deal.” But I need you to understand that that’s a mixed message because it’s not okay, they need to be concerned, and it’s a big deal to miss appointments. So instead, send a more congruent message such as, “I’m sorry to hear that, or that’s too bad,” before finding out when they can reschedule.

Now another pitfall is when CAs rely on chanced-based communication. For example asking a patient, “Do you want to schedule an appointment?” In which case, the client could answer, “No.” That’s certainly not what we want to hear. Instead, utilize a strategy-based technique, which is asking questions in a way that only allows acceptable responses such as, “Well, the doctor wants to check you again this week, which day is most convenient?” So pay attention to the wording that you’re using at the front desk and on the phone.

And lastly, make sure you equip your team with how to handle all those scheduling obstacles that come up. Even with the best communication strategies, when the patient leaves and says, tries to leave and say, “I’ll call you to set up my next appointment. Or I’m going on vacation, I don’t have insurance, I can’t afford care. I need to base my care on my insurance coverage.”

But you want to be able to handle all those obstacles, and you also want your team to have the right playbook when a patient calls to cancel. Whether it’s because they’re sick, or they feel worse since their last adjustment, they’re too busy, they don’t have childcare, they have car trouble, they’re contagious, there’s a problem with the weather. They tell you they’re not returning for care, or some idiotic medical doctor or PT has advised them to quit care.

So just so you know, that my pat responses for all these scenarios are included in this month’s CA Excellence Coaching Course, but otherwise, again, feel free to craft your own. Make sure you have those tools in your office either way.

Now, of course, these keys will not prevent 100 of missed appointments. I’m so sorry about that, not even in our practice. So because of that, you want to have an effective tracking system. I encourage you to evaluate though, whether your current tracking system, how it’s doing. Find out which types of contacts are the most productive. Are they the texts, or the emails, your postcards, your calls, whatever?

But remember, the definition of insanity is doing the same thing and expecting a different result. So that’s why I encourage you to evaluate your efforts so you can see which type of contact is the most effective for your practice and which ones you may need to scrap.

Again, if you have any questions, just add those to the comments and I’ll be happy to respond whether now or later. And if I can help you in any way, whether you’re looking for this month’s Excellent Coaching on appointment and tracking systems, training for new CAs, hiring systems, or practice systems, please visit my website chiropracticassistants.com. And you can either click or call to email me.

Now I’d love to help your team reach higher levels of excellence, and I’d like to thank ChiroSecure again for providing this forum to increase chiropractic success. Your host next week will be Dr. Janis Hughes, who is absolutely fabulous, so be sure to watch it.

Please subscribe to our YouTube Channel (https://www.youtube.com/c/Chirosecure) Follow us on Instagram (https://www.instagram.com/chirosecure/), LinkedIn (https://www.linkedin.com/in/chiropracticmalpracticeins/) Periscope (https://www.pscp.tv/ChiroSecure). If you have any questions about today’s show or want to know why ChiroSecure is still the fastest growing malpractice carrier for over 27 years, then call us at (866) 802-4476. or find out just how much you can save with ChiroSecure by visiting: https://www.chirosecure.com/quick-quotes/malpractice-quick-quote/.

Empowering Women Chiropractic – Do You Know When It’s Time To Delegate and Farm Out?

Welcome to ChiroSecure’s Empowering Women in Chiropractic, the Facebook Live show for successful women by successful women, proving once again, women make it happen. Join us each week as we bring you the best in business growth, practice management, social media marketing, networking, leadership, and lots more. If it’s about women in practice and business, you’ll hear it here. Now, join today’s host, Dr. Nathalie Beauchamp, as she talks impact, exposure, and systems. Now, here’s Dr. Nathalie.

Hello everyone, and welcome to our show today, Empowering Women in Chiropractic. My name is Dr. Nathalie Beauchamp. I will be your host today. Again, a big thank you to ChiroSecure for putting together the shows. I’m always honored to be part of these amazing women who are doing these shows, Empowering Women in Chiropractic. So, today, what I thought we would discuss, and that’s a question that I even asked myself on a regular basis, because we get busy and it’s just that evergrowing to-do list, and we’re wondering what we should really delegate and farm out, and what we should keep doing ourselves. So, I just thought that we would ask ourselves these three questions to really reflect on this main question.

So, I think it all depends on the stage that we are in in practice. I remember, and most people will probably remember these days as well, 24 years ago, when I started, I think I did it all. I cleaned my bathrooms. I did my accounting for I don’t know how many years. So, I think that it really is a question of what stage we are in our growth in our practice, because at the beginning, let’s face it. We need to try to keep the cost down low as much as possible, and as we grow, then we can say, “Okay, well, I can delegate a little bit more money here and a little bit more money there.”

I think the other big question that we have to ask our self is, “What are our strengths and what do we like to do?” I know that when I look at my list, and there are too many things on that list that I go, “Ugh, dang.” I really don’t feel like doing it. So, either I don’t like to do, but also that maybe I’m not great at doing. An example of that was my bookkeeping, which I gave to a bookkeeper or someone that comes into the practice long time ago. It was probably one of the best thing that I’ve ever done, because it was always in the back of my mind that I had to do it, and I just wasn’t great at it either.

So, I think it’s really important that we know what our strengths are. I’m a big fan of the DISC profile, and if we look at our personality type, I think it really helps us to know where our strengths are in term of energy and knowledge. There’s different tools that you can use to really figure out where your strengths are. Books like Strength Finders can help you as well. But at the end of the day, we have to know what we’re good at and then realize what other people in our team are good at. If we don’t have anyone on our team that can serve that purpose, then this is when we can potentially farm out.

I think another question we have to ask our self in relation to delegating or doing it our self is, “What do we value more?” I know that, for me, that the older I get, what I value more is my time. It truly is because this is the currency that I seem to be short on most of the time. So, for me, at this stage in the game, maybe paying someone to do something that maybe somebody that’s been in practice for just a few years, it’s not really… It doesn’t make a lot of sense for them to do so.

I think, again, sitting back and looking at where we are in practice and what we value the most, and sometime time is a huge thing for most people. So, having someone or paying someone to do that can be truly life-changing really. So, in-house versus outsourcing. I know there’s different people from different states and different provinces listening to this and probably all around the world really. But I know that everyone is different with the contracts that they have with other practitioners, employees as well. So, I’m by no mean making a statement on how you should do things.

But one thing that I really try to do is outsource to independent contractor or a freelancer if you want. So, this way, what I like about it is that I don’t feel like I need to always give work to these people if I don’t need what they’re offering, and this way, there’s that flexibility. The flip side of outsourcing some stuff is that it might take you a little bit of time to find the right person and build that relationship. Then in-house, I always try to look at the staff that I have and look at their strengths and see what can I delegate. I’m a big fan of delegating to what people love to do.

One tool that I’ve used too in the past is the Business EOS System, and I love why they talk about having the right person in the right seat. Basically, there’s three things we need to look at to make sure that we’re delegating to the proper person. So, at first, “Do they get it? Do they get what you’re trying to do?” The ins and out. The other component is, “Do they want it?” I’ve made that mistake many times thinking, “Oh, this person’s going to be good for this, shoving something their way, and it just would never get done and just because they didn’t want to do it.

Now, I’m not talking about daily tasks that people have to do in the practice to make the practice run, but I’m talking about other things that you think that they’re going to like it. The third one of this is the capacity. “Do they have the mental, physical capacity, the time, the knowledge to do it?” So, those are key questions before you start delegating. Make sure that you’ve trained them properly that you said the expectations as well. Have this big thing in the office, and my staff knows that if we give something to two people, guess what? It’s not going to get done.

You need to have one person who has the final say on it, and I can come back to you and say, “Yes, this is done.” So, I’ve learned that the hard way that not saying that sometime a task, let’s say, a back chiropractic assistant is… You’re not going to have just one, but someone has to be responsible for a specific statistic or to bring back the checklist at the end of the job.

So, what I thought I would do is I’ve divided my practice into 10 segments, so strategic planning, systems and logistics, sales and products, marketing and event, patient education and clinical customer service. Human resources, staff and communication, accounting and statistic, culture and leadership, and the 10 to one is probably a bit more on the personal side, but I think it’s also important to plan for our succession and what we’re going to do with our practice.

So what I thought I would do is go over a few of those categories, if you want, and just share what I’ve been delegating and outsourcing myself. So, strategic planning, I think you are the leader of your practice, so I don’t really think that you can delegate that. You need to empower your team and do quarterly meetings to make sure that you’re staying on par with your mission, your vision and so forth.

System and logistic, that one I delegate to my office manager, so she’s responsible. I mean, it goes more in detail than that, but she’s responsible for that. So, her and I will set a new protocol or a new way or a better way to do something, and then I’m counting on her to make sure that it’s rolled out and implemented. Sales and products. Again, every offices are different, and I know that my care plan in the office I do myself, because I feel that as the doctor, I’m giving them the recommendations, so I’m going to make my best recommendation, which will be congruent with what they’re looking for, but then pass this on to my front desk, and after that, my office manager.

So, for me, I’ve [inaudible 00:10:57] with that to delegate that to staff at some point, and I’m not saying that if you have the right person, they can do maybe even a better job than the doctor, but this is something that we have to be careful not to delegate to, again, the wrong person because it will have tremendous effect in our practice.

Marketing. Well, I personally love marketing, so I have to say that I keep this one to myself, and I will be the go-to person for this, and I have to make sure that I let the staff know what marketing funnels we might be doing. So, when they get phone calls for a new patient booking, they know a little bit. But overall, I find that this is a strength of mine, so I like to keep that… me being responsible for it.

Now, I am not designing my own Facebook ad. I am not designing all my funnels. I’m part of the process, but I have a team or an agency that used to do that for me. Patient education. This is again something that I feel that doctors should really pay attention to that. Not to say that you can’t delegate the layout of the educational campaign that you might have through emails and things like that or even the writing of it, but I think we have to really take a whole and be strong on that component.

Customer service, delegating that one to my front staff and her and I will have a meeting on a regular basis to see what the feedback is. We’ve been using Google reviews and Facebook reviews quite efficiently in the last six months with a new platform that helps people do reviews more easily, and that’s been great and customer service as well through the progress questionnaire that we do with our patients to see how we can better our services.

Next, if we move to human resources and staff. Again, you’ve got to know your strengths. I’m not the best HR person, so having someone in my office that can talk to the staff and make sure everybody is all happy. So, for me, it was important to delegate that and staff communication as well with my office manager. I know some people may not have the full title of an office manager, but there are different personalities in an office, and some people are more the integrator part. They will be really strong at making sure that you say something, and the steps are there to get it done. But at the end of the day, you’re the one who has to monitor.

Number eight, accounting and statistic. Like I said, accounting, probably one of the best move I’ve done to have a bookkeeper come to the practice a couple mornings a week. We stay on top. She’s probably saved me money because otherwise I would not have looked at my bank statements on time and all of that jazz. So, I know that she takes care of that. Now, I know there are services, virtual services. You don’t necessarily have to have someone come to your office, but I’ve had mine for 13 if not 14 years, and she knows my stuff even better than I do. So, building those really strong, valuable relationship with someone just to make sure that they have your back, I think, is truly important.

Number nine, culture and leadership, which rests to me, on us, the doctors to make sure that we lead our team, that we make the time and get some time with new staff. You have to constantly make sure that they know and they understand what the practice is all about, and setting a culture that is in resonance with your clinic values and your own values. So, I think we always have to go back to that.

And again, if you have someone in your office that’s the party person, and the person who always likes to do activity. Well, leverage that for them to organize, because I think it is important to organize events in your practice or do activities with your staff to make sure that you stay connected. So, I think the big question between outsourcing and hiring in the sense is it depends what needs to get done.

If you keep it in-house, make sure that you use the strengths of the people that you have and make sure that you don’t just give it to them, and they don’t want to do it, or you’re not giving them enough information for them to perform properly. Doing it your self. I know myself. For me, there’s basically three things that I think I’m left to do in the office, and it’s reading my X-rays because there’s so much I can delegate, and then the marketing and the patient education. Those are my department that I’m responsible. I need to obviously have the help of my team to do that. But these are my strong point things that I really enjoy, so this is why I’ve decided to take charge of those section.

Then at the end of the day, I think it’s important to monitor. So, if you’ve tasked somebody with a certain aspect, those key performance indicator and whatever they might be. They might be with certain statistic. Sometime, it’s a little bit more abstract, but the more you can narrow it down to a specific number or a specific something that the person is going to report back to you with, the better it is. Then as the owner of the business, your job is to review those key performance indicator.

We have to be careful. As doctor, we get busy. This is years and years of doing things. If I ask my staff to follow a checklist in the morning and at night, I have to set the example and do the same thing. So, I myself make a never to be consistent on following up on those key performance indicator, and guilty. Sometime, I have to say that it’s like, “Oh, okay. I’ll do it the next day,” and the next day pass, and then you realize, “Oh, I haven’t done it for two weeks,” and I’m not talking about necessarily micro-managing your staff because some staff are quite good at self-directing themselves, but it’s just those are…

Or just check in if you want just to make sure that we’re on the same page and then saying, “Okay, well, this is not working as good as we thought it would work. How can we make this better?” Because at the end of the day, we want to have an environment that is fun to go and fun for the patients to come. I always say that I want the patients to come in and feel like tears where everybody knows your name, and that they feel that it’s a healing environment. So, setting all of those things and lightening your load basically of the things that you don’t enjoy doing is really empowering for yourself.

Then when you delegate to staff on some key points, they feel more empowered themself because they feel like they have a more maybe important role in the practice, because they are responsible for that. So, I hope this was helpful to give you a little bit of perspective, and I know I constantly have to ask myself this question. Do I have the right person in place? Do I give it to someone on my team? Do I try to outsource this or do I do it myself? It’s a constant and never-ending question that I asked myself because I value my time, obviously, and I want to make sure that I work to my strength and not to the things that I don’t like to do.

So, hopefully, this was helpful. Again, thank you so much to ChiroSecure for putting the Empowering Women in Chiropractic show together. I believe that in the next show, it will be Dr. Nicole Lindsey who is going to be your host, and I’m sure Dr. Nicole is going to share some valuable information that has to do with empowering women in chiropractic. So, thank you so much, everyone. Hopefully, you got some good pearls from this if anything made you reflect to just analyze and take a snapshot of your practice right now. So, this was your host, Dr. Nathalie Beauchamp. Thank you very much.

Join us each week as we bring you the best in business growth, practice management, social media marketing, networking, leadership, and lots more. If it’s about women in practice and business, you’ll hear it here. we hope you enjoyed this week’s Facebook Live event. Please like us on Facebook, comment and share. We look forward to seeing all of you next week for another episode of Empowering Women in Chiropractic. Now, go ahead and hit the Share button and tell your friends and colleagues about the show. Thank you for watching. Have a beautiful day. This has been a ChiroSecure production.

Please subscribe to our YouTube Channel (https://www.youtube.com/c/Chirosecure) Follow us on Instagram (https://www.instagram.com/chirosecure/), LinkedIn (https://www.linkedin.com/in/chiropracticmalpracticeins/) Periscope (https://www.pscp.tv/ChiroSecure). If you have any questions about today’s show or want to know why ChiroSecure is still the fastest growing malpractice carrier for over 27 years, then call us at (866) 802-4476. or find out just how much you can save with ChiroSecure by visiting: https://www.chirosecure.com/quick-quotes/malpractice-quick-quote/.

Empowering Women Chiropractic – Drug Free Pain Management with Dr. McAllister of F4CP

Thank you all for joining me on today’s presentation. ChiroSecure friends, I’m so excited that you’re here with me today. There’s so much to talk about. And this is September, Drug-Free Pain Management Awareness Month, getting you prepared for the next month’s excitement. For the last three years, the foundation has been celebrating September as National Drug-Free Pain Management Awareness Month. And I want to utilize the time we have together to showcase the resources that you can use to emphasize the drug-free, safe, effective care that chiropractors offer around the nation.

So before we get started, I always want to give a shout out to our fantastic corporate sponsors. If you look at this list, I ask you to just see if there’s a sponsor on here that particularly you want to give a thanks to because without them our national marketing campaigns could not be possible. Thank you ChiroSecure.

Now, moving on for Drug-Free Pain Management Month, about this particular month is it’s sponsored by the Foundation for Chiropractic Progress, and it’s a nationwide annual campaign, and it’s crucial in raising public awareness about the chiropractic care as a preferred first line approach to safely manage and affectively care for neuro musculoskeletal pain. As we go through, we’re going to give you resources, tips, tricks, all sorts of things that you can use in your particular area to invite your patients and soon to be patients to be part of this amazing moment.

First we want you to contact your local legislative body. And this is a big piece of being able to utilize Drug-Free Pain Management Awareness Month as an opportunity to ensure that our messaging is getting through. So there will be a customized sample letter attached to this and there’s a lot of great resources. So if you’re not yet a foundation member, don’t worry at the end we’re going to help explore how you can do that, but know that there’s a lot of free information out there. If you just go to f4cp.org, and you look at the opioid toolkit, they’re all free, and they’re just for you. There’s opioid toolkit one, two, and three. Mix and match and see what works for you. That will do you very well when it comes to Drug-Free Pain Management Awareness Month, but it starts with just getting people aware of what we do.

Now let’s just look at the opportunities that are available to you. This is a template that I think will be very helpful for you, and you can use this particular letter, template it out. The yellow pieces are all about you being able to utilize it effectively and put in the easy to use opportunities in there.

The next set that we have here is the actual proclamation. So first you put the template together. This is what I would like to have proclaimed in my particular city, and it showcases you as the expert in the proclamation. Then what does the proclamation look like? You can actually edit this proclamation, and you can find, you see, download and customize proclamation down at the bottom. You can use that in your community with taking out some of the stats. Maybe you’re in a very particular region of the country that has been really hardest hit. Use your own local stats and make it yours because the whole purpose to what we’re doing here is we’re trying to make it available and really customized for opportunities to be successful.

The next one is who has time in our community to put together our own template letters and get them out to the medical doctors in our community, our healthcare providers? Whether it’s a podiatrist who has patients suffering in chronic pain or a nurse practitioner or a physician’s assistant, reach out to all of them. The greater awareness that we have, the better opportunities for referrals to your clinic and that’s what Drug-Free Pain Management Awareness Month is all about. Trust me when I say this, a lot of doctors don’t want to write an opioid prescription. Why? Because first off, it comes with a lot of paperwork. Second, they’re nervous too about patients having an adverse side effect. And third, they’re going to come back for another prescription. And if that’s the case and they do get addicted, then there’s a whole host of other things that need to happen for that particular patient. So rest assured we need to reach out to our community and help those that are in chronic pain, and they are going to their primary care physician, medical doctor, and they’re looking for options. And we want that medical doctor or healthcare professional to offer them a safe, effective, drug-free opportunity to disengage their pain and improve their activities of daily living. So this is a great referral toolkit that you can use.

If we all band together, and we’re all good at social media, and if you’re not, ask your front desk to help you out because I know your time is very valuable. But really do utilize this as a social media cover page. Update your Facebook with this chiropractic first choice for drug-free pain management. Don’t miss a post. And they’ll come to your Facebook page and that’s how you get the shares. Don’t worry if you don’t have material for a drug-free pain management, stay with me, I’m going to show you what we have so that it can be just very easily done this month.

Once you see the value in helping chronic pain patients, and those that are suffering, we will be able to really utilize our skillset the best for those that are suffering and then optimizing the rest of patient’s healthcare that may not be in chronic pain, but we also want to touch those that really are, and that’s what September drug-free pain management is all about.

I cannot do this alone and that’s why we’re becoming award-winning public relations campaigns. If you didn’t know, we got recognized last month at the Yale Club in New York City, based on our PR campaigns. Because we’ve got a bottom-up campaign program, which unites our community leaders such as you, utilizing our materials. But we also got the nationwide top-down marketing. And our campaign was recognized, and we won the directors level award in the PR news, and we shared it with Porter Novelli. And if you don’t know who they are, they started the ice bucket challenge, and they raised $30 million. It’s a proud moment for every single chiropractor because we’re being recognized outside of our own circles on this type of campaign. So when you’re with me, we grow together, I call it unite and prosper, and that’s what we’re doing at the foundation.

Speaking of prospering, you can’t get any better until you sharpen your own skillsets. And what better way than to utilize the DC webinars? Look at the opportunity for you to sharpen your saw here. We have fantastic speakers from around the world and opportunities for you to see a different vantage point. So look at this list, click. It’s free for everyone. I know some of you are still not foundation members and that’s okay for now because I need you to join us, but it’s okay to register even if you’re not a member. So if you see this little clip here, click to register. You’ll see an email coming soon. Make sure you register for those because they’re powerful, and they’re informative, and most importantly they’ll help make you a better doctor.

Speaking of better, what better way to help your CA, your front desk be motivated as well. So knowledge is power. Celebrate drug-free chiropractic’s birthday. September 18th is our birthday, and we want your front desk to be excited as we are about talking to patients and getting them involved in drug-free pain care. Heidi is going to take it away. Don’t let your front desk miss this. If you’re a silver member or above, you’ll get the recording and then your staff can watch it on their lunch hour. So let’s keep moving on because I promised you a jam-packed September month.

Infographics. Remember I told you just recently that you need to update your cover page on your Facebook, Twitter, and Instagram? Awesome. You did it. Now let’s make sure you’ve got plenty of materials to utilize for this month. These are the first sets of three infographics that you can just click into. If you’re a member of our foundation, it is literally one click, you click and then if you want to put a little comment in, be my guest. If you’re not a member, we still want you to utilize our infographics. And that’s why you go to our website, and you download one of those toolkits, and we’ve got you. Everybody’s in under the tent. Those who can be members, and those who are still struggling a little bit and can’t quite donate yet, but still want you to be in there with us. So infographics, notice that we’re having a range of not only gender but also age. So we’re looking at pregnancy, we’re looking at high school kids, and we’re also looking at the best choices. Another set of infographics.

I have a son who is playing football, and it pains me because I know the dangers that are involved. But more important than just the dangers of playing, are the dangers of what happens when they get injured. And that’s why we want to make sure that if a child is injured, the first line of approach is a non-pharm option. So we want to make sure that we’re getting the message out to the football teams, the cheerleaders, the aqua swimmers, the divers. All of them are important because if they get injured first-line approach, chiropractic care. Now, as you can see, we also have employees in there. Don’t forget, employees are very important. I’m going to discuss that a little bit later. Why is that important to your practice? Hold on, we’ll be right there.

There’s a video that you can download. It’s in the toolkit, and it’s free. I’m going to play it for you today, so you’ve seen it, but have yourself or someone that is very tech savvy in your office to play this video either on your website, you could download it to your Facebook, and we can start utilizing opportunities to educate the community. Very simple. Well, let’s just watch this quick opiod awareness.

100 million Americans are battling with chronic pain and struggling to find long-lasting relief. While commonly sought out over-the-counter pain relievers and prescription opioids may alleviate pain, it is likely short-term and not without posed risks. When misused or taken in higher doses than recommended, over-the-counter pain relievers such as acetaminophen or NSAIDs are known to increase the risk of health complications including ulcers, gastrointestinal bleeding, and liver and kidney damage. Adverse reactions also occur from use, misuse, and abuse of prescription opioids leading to addiction overdose and in some cases fatality.

So where can chronic pain sufferers turn for safe, effective, and drug-free pain relief? Chiropractic care. Chiropractic is a first line, cost-effective safe approach to pain care, and documented to yield improved clinical outcomes and high levels of patient satisfaction. As trusted primary care professionals for spinal health and wellbeing, doctors of chiropractic receive a minimum of seven years higher education, and are specifically trained to diagnose, evaluate, and provide long lasting non-pharmaceutical care. And rehabilitation to individuals suffering from acute, sub-acute, and chronic back and neck pain, headaches, neuromusculoskeletal and other related conditions.

To find a doctor chiropractic near you to help you manage your pain, visit f4cp.org/findadoctor.

Fantastic. Now you saw it, there is no reason not to use it. It’s free. It’s a public service announcement. Fabulous for every patient that you have to see on your Facebook site because you do not know who’s suffering out there. They might be an aunt, an uncle, a brother, a neighbor, and when they see something like this, we want to de-stigmatize that patients are using opioids, and we don’t want them to feel uncomfortable talking about it. We want to help them be better and no better way than to share this type of information because technically speaking, patients don’t care how much you know until they know how much you care. And that’s why this particular month is jam-packed full of all the care we can give them non-pharmacological, safe and effective.

This is an easy downloadable brochure. Why would you do this? Because if you go into the community, which I hope you will do, you will have something that’s easy to hand out. Throw your sticker on the back anywhere you go, understand your options for pain. And that’s a really nice way to just open the conversation and know that pain care can be easily and effectively talked about if you have something that is quality in your hand to hand out. Other things that you can do, ebooks, this is a fantastic one for athletes. A case for chiropractic disrupting the cycle of pain, prescription and addiction. It’s frightening to hear the statistics and when we know that over 200,000 young athletes get an opioid prescription for an injury that we could have taken care of, that’s where we really need to be educating athletic trainers, coaches, sports teams. You can email this to a coach and/or email it to a high school principal and say, “I’d love to have an opportunity to discuss the care of your athletes to the leadership.” And/or maybe you can talk to the high school and actually do your own Drug-Free Pain Management Awareness Month slideshow because we have them for you and I’ll show you what they are.

When we talk about pain in September, we did a prevention magazine ad. And this was in it. This is a great way to have pain documented in your office as a flyer or maybe put it up in their rooms or hand it out, put it in your newsletter, maybe put it as a next Facebook posting. It’s all up to you to get our campaign materials, how you use them, be as creative as you can because that’s our opportunity to be successful.

Remember I told you that you could go into the community and do a PowerPoint presentation? And yes, we did that for you too. You can download our A Safer Strategy than Opioids. There might be a church meeting, a Kiwanis meeting, a commerce meeting. I know they have a lot of, in my area, opportunities for leadership and speaking engagements, so that might be something… Chamber of commerce meetings, all of those are great ways to have this messaging come across and effectively touch those that may not have been thinking of non-pharm care. We have two of them. One is the one that I just showed you, but this one has a little more statistics in it. A little more creative opportunity to showcase the epidemic and what chiropractic does.

Along those perfect opportunities is sharing brochures. As I just shared, there’s one for pain, but what would stop you from talking to the human resource department at a local corporate company next to you? Onsite, near-site, shared sites, they’re all growing and you can be part of that. Bring the DCR, the chiropractic safe and cost effective approach to you, or email it, and/or set up a meeting with the HR group. And then bring a brochure, chiropractic care.

That’s one piece of it, but what about the local hospitals that are close to you? Have you ever thought of reaching out to the human resource department and asking if you could come by with some brochures on chiropractic care so that when the doctor at the ER prescribes a prescription opioid by law, they can hand out a non-pharm option? California, which is where I live, we passed a bill 888 to discuss that whenever an opioid is given, an option for non-pharm care is also. So be active, be passionate.

And one of the advertisements we’re going to do in Wall Street Journal in the second week is boosting employee health and productivity with chiropractic care. So that would go perfect along with you being active with the corporations around you. This particular ad could be easily downloaded and put on your own website. You don’t have to wait for the Wall Street Journal to post it in their newsletter or in their newspaper. You can be active in just putting it out there. You don’t know what C-suites patient that’s coming into your office, and they see it and they go, “You know what? It is important for our employees to be healthy, strong, be there when they’re present. Presenteeism goes up, absenteeism goes down.” That’s where chiropractic fits in and this is a great way to showcase that. So posting it in your office, on your newsletters and then in your Facebook or Twitter or Instagram, makes this one advertisement that we pay go viral. We’re all in it together.

Last but not least, hold onto your seat, buckle your seatbelt. If you didn’t hear, we were at the FCA last weekend at the National. If you’ve not been there, that is the greatest number of chiropractors together in one place in the world. So mark your calendar for August next year if you’ve not been to a national FCA event, it is fabulous. But what we announced at the FCA onstage was this. The foundation has secured with the generous donation, the actual air time from the National Board of Chiropractic Examiners to air five, not one, not two, but five 32nd commercials highlighting 125 years of chiropractic excellence. This is going to be a fantastic way. This is geared from MSNBC, is going to be the largest media event in history and chiropractors are going to be celebrating across the globe because we’re going to have a commercial in those Olympics five times. Don’t stop there. We all need to be in a to win it, so we got the air time.

Let me tell you, I’m working triple time with my very fantastic team to secure the money to be able to produce the particular commercial, and then get it out into multiple markets around the nation. So if you’re so inclined, we need you. We need you to become a member. And what that looks like is, Tokyo 2020 you become part of our team. Use the Olympics as a reason to donate to the foundation. Become a member. It’s an easy one, you can find the right level for you. I believe we should all go for the gold. Look at what the options are for you and make sure that you become a member. Because when we’re all in it, we’ll all win it. And that’s why I’m thanking you for joining me for today’s presentation. I look forward to seeing you next month with some very exciting updates on that area. And don’t forget, ChiroSecure does this fantastic Tuesday opportunities for you to learn. So be back on ChiroSecure’s channel next week for more information. Thanks again for joining me.

Please subscribe to our YouTube Channel (https://www.youtube.com/c/Chirosecure) Follow us on Instagram (https://www.instagram.com/chirosecure/), LinkedIn (https://www.linkedin.com/in/chiropracticmalpracticeins/) Periscope (https://www.pscp.tv/ChiroSecure). If you have any questions about today’s show or want to know why ChiroSecure is still the fastest growing malpractice carrier for over 27 years, then call us at (866) 802-4476. or find out just how much you can save with ChiroSecure by visiting: https://www.chirosecure.com/quick-quotes/malpractice-quick-quote/.

Empowering Women Chiropractic – Learn to Sharpen Your Own Ax ChiroSecure with Dr. Cathy Colby

Welcome to ChiroSecure’s Empowering Women in Chiropractic. The Facebook live show for successful women by successful women, proving once again women make it happen.

Join us each week as we bring you the best in business growth, practice management, social media marketing, networking, leadership and lots more. If it’s about women in practice and business, you’ll hear it here.

Now join today’s host, Dr. Cathy Wendland-Colby as she talks leadership, community and juggling it all. Now, here’s Dr. Cathy.

Hello everyone, and welcome to Empowering Women in Chiropractic. I’m this week’s host Dr. Cathy Wendland, and I’m so excited to talk to you this week about why, when, and how to sharpen your ax.

Let’s jump right in because we’re going to get fast and furious because it’s that time of the year. You know what time it is? It’s back to school time which means it’s back to routine, it’s back to schedule, it’s back to craziness, chaos, hectic lifestyles and you know what? It’s back to the busy season for women, for moms, for anyone with kids, anyone with families or anyone who helps take care of families.

Let’s dive right in because if you are like half of the Southern portion of the United States and your kids are already back in school, you know exactly what I’m talking about. It’s crazy season. It’s schedules, it’s clubs, it’s meetings, it’s homework, it’s running the kids back and forth and getting yourself to and from your office and making sure everything gets done.

If you’re the Northern half of the country, well, you’ve got one or two more weeks of reprieve before you have to jump in. Once we get back into this crazy, chaotic scheduled routine, what tends to happen for most of the women that I work with is that they get put on the back burner, but the reality is the saying that I’ve said to so many of you so many times, you have to put your own oxygen mask on first.

When you are the caregiver for your patients, when you are the leader for your community, when you are the team leader for your staff and when you are the boss of your household you sometimes forget that you have to take care of you.

That means putting time into your schedule to make yourself a priority. I mean, after all, how are you supposed to effectively serve everyone else if you yourself are depleted?

You can’t continue to give and love and serve and give and love and serve and give and love and serve if you don’t take the time to replenish yourself. This week, I really want to talk about when, why and how you need to do this.

Why do you need to do this? First and foremost, listen, it takes a lot out of you to continually give to others, to continually serve to others, to continually love your patients in your community, in our profession.

If you’re not replenishing yourself, eventually, you’re going to get depleted and depleted is going to show up in your life in several different ways. You might show up moody or cranky. You might show up tired or anxious. You might show up frustrated, you might feel burned out.

You might get to the point where you feel like you’re spinning your wheels and your practice isn’t growing or your staff isn’t getting it or your patients aren’t listening or your education methods are not falling on ripe ears.

You might get to a point where you feel like all of this is just for nothing because you’re not making progress. That’s when you know that you are depleted because the reality is what? Chiropractic works. Chiropractic works every time.

It might not always give us the results that we think we should get, but it works every time, but if you’re getting to the point where you’re giving, loving and serving and you’re exhausted, you might have a tendency to miss those small miracles.

You might have a tendency to not celebrate the big deals that go on in your practice. You might not even acknowledge when things are happening in your office that could signal big time changes. Like when your patients are asking, “When is my next re-exam?”

That’s the signal that you need to be paying attention to because that’s a signal that the patient is ready to move out of the office or you might miss when patients are missing appointments because you just think the staff’s not doing their job or the patients aren’t sticking to schedules when reality, you might be burned out, tired, exhausted, frustrated from giving, loving and serving and not replenishing yourself enough that you’re really focused on giving to that patient when they’re in your office and serving just that one person who is under your hands and loving your patients with all your heart for the sake of loving them into a healthier choice and a better lifestyle.

When you start to feel like you’re frustrated, you’re tired, you’re exhausted, your practice isn’t going to the direction that want you want it to or your staff’s not listening or your patients aren’t following through with your care plans.

Stop and take a break, reevaluate and look at yourself. Have you been doing the same thing that you’ve been recommending for your patients? Are you getting adjusted on a regular basis? Are you giving yourself all the tools that you need to be healthy?

I know I like to talk about the five aspects of health and I call them the dream lifestyle. Diet, rest, exercise, attitude and mental impulse. Are you eating proper foods? Are you getting enough rest? Are you exercising on a daily basis? Do you have a positive mental attitude and is your mental impulse free from interference so that your brain can communicate with the body and your body can communicate with the brain?

If you are not doing those five aspects of health, but yet you’re expecting your patients to do it, you’re going to end up burned out. You need to stop. You need to sharpen your axe and you need to take time to replenish yourself.

That’s why when is very simple. It has to be an ongoing process. You need to build it into your schedule to sharpen your axe on an ongoing basis and you might do different things.

For example, you might decide to get up in the morning and do an hour of power or that might not work for you. You might want to do it after the kids go to bed at night or you may decide that first thing in the morning before you do anything else, you’re going to do 20 minutes of cardio just to get your metabolism going to clear out the cobwebs, to get your body functioning, get your heart rate up, get your body temperature up, really get yourself moving before you dig into a long day.

Or maybe you decide to build in quality time for adequate and restful sleep so that you’re making sure you are fully recharged so that you can go and serve. You might also incorporate things such as going to get your nails done or going to get your hair done or maybe going to get a massage.

Whatever it is that makes you feel human again, you need to build that into your routine. I know for me yesterday, I was on the phone with someone while I was sitting in the nail salon because I got to a point where I didn’t feel human anymore.

Your nails are cracked and they’re chipping and they’re getting messed up from dealing with patients and working the drops on the table and doing your flexion and all the day to day life stuff that happened and every now and then, you just got to sit down and let someone pamper you, let someone take care of you so that you are more effective to go back out there and take care of everything and everyone because I know as busy business women, we usually don’t just go to work and come home.

We still do the grocery shopping and we still do the cooking and we still take care of the homeschool or the homework with our kids and we still take care of the bills and the finances and talking to insurance companies or training the staff or working with the attorneys or whatever it is that you’re doing with your marketing or your community involvement.

You have so many things that you’re involved in doing that as my patients always say to me, “Doc, you work all the time. Doc, you work 24 hours a day. Do you ever take a break?”

You have to schedule it in. Whatever feels right for you, whatever recharges you. If it’s going on a hiking trip once a month or going to the beach once a quarter or going to the gym every day, whatever makes you feel full and ready and prepared and like you are living your best life.

You don’t want to feel like you’re missing out on things. When do you need to sharpen the axe? Every chance that you get and why do I call it sharpening the axe? Because it’s like chopping wood, chopping wood, chopping wood, and eventually, your axe starts to get dull so now you have to use a lot more force to chop, but that makes you tired.

Now you’re going slower and you’re less effective and the axe is dull and each blow is less precise and each blow is less effective and now you’re not chopping wood as effectively and efficiently and as productively as you had been in the past, but you know what happens to most people?

They’re like, “My practice is slowing down and patients aren’t coming in and the money’s not coming in so I just have to work harder and somehow I’m going to fix it.” You go into panic mode and you crash your practice when what you really need to do is stop, sit down, sharpen that axe, grind it to a nice, beautiful sharp point, get the rest that you need so when you go back, your blows are more precise, they’re much more effective, you have more energy, you’re hitting truer and you’re delivering and producing in a greater capacity.

Take that into your life and make sure that you’re building in time to sharpen your axe because if you don’t, you start spinning your wheels. You start getting frustrated, you’ll start feeling burnt out, you’ll start feeling like your practice isn’t going in the direction that you want.

Your personal life is spiraling out of control. Your kids aren’t listening and your staff can’t be trained and your patients don’t get it, and you get to that chaos where you think you need to work harder and work faster and do more and actually you just burn yourself out more. Those are the times when you need to stop, step back, disconnect and reconnect to yourself.

Reconnect to you, reconnect to your values, reconnect to what it is that you set out to do in the first place. Why you do what you do in the first place, who you desire to serve, and how that’s supposed to enable you to have the life of your dreams because we didn’t go to school to just work every single day.

We went to school to change lives. We went to school to create the life of our dreams. You went to school for all those years so that you can live a better life than you were living before.

Not a busier life, not a worse life, not a crazier life, not a more hectic life. I know all that comes with the territory, but so that you could make a better life for yourself and your family.

Why not do that? Here’s my top recommendations that you need to make sure are built into your routine. Now, you’re going to decide if you need to do this once a quarter, once a month, once a week, once a day, depending on how it fits for you, but I think you need to go away on a vacation on a regular basis and if you are not a planner, which I’m not, I love to fly by the seat of my pants when it comes to a lot of things and just jump on a plane whenever, but if the whenever is not happening, you need to plan it.

You might not want to plan the trip, but you need to plan the time. Look at the calendar and say, “This weekend, I’m going to close my office on Thursday night and I’m not coming back until Tuesday night.”

Give yourself a long weekend. You could be in the office Monday, Tuesday, Wednesday or Monday, Wednesday, Thursday, jump on a plane, come back the next week, work Wednesday, Thursday, Friday.

You get a week out of town. You need to schedule that in at least once a quarter. Now, what else do you need to schedule? You need to schedule just a little weekend excursion and it might be a stay home vacation. A staycation or it might be something where you go to another town, a couple of hours away, an hour away, a little drive, something that takes you out of your element out of the four walls of your practice and allows you to reconnect with yourself with nature with your family, with your friends, whoever it is that recharges you.

I think you also need to build in time for your fitness routine because I think we need to stay strong, we need to stay fit, we need to be an example of health. I’m not talking to Barbie doll, I’m talking health.

We need to be an example of health. It doesn’t matter what you look like, it matters how your body feels inside and how it functions. You need to schedule in time for your own personal fitness. When you’re thinking about fitness, I want you to think about nutrition because make sure that you’re stocking your office refrigerator and your office kitchen with good, healthy snacks, not junk food, not potato chips, not pretzels, not garbage, but stock your refrigerator with good, healthy snacks.

I have the little baby oranges. I keep bags of those in the fridge for all the kids when they get adjusted, they go get an orange and it’s setting the tone for healthy habits, right?

Then you need to make sure that you’re getting adequate and restful sleep. If you’re working all hours of the night, I know, I’ve been there, I’ve done that for years. You’ve got to make time to shut it down, shut down the laptop, shut down the phone, shut down social media and just decompress and get some rest.

Then you have to keep that attitude positive. The world will try to beat you down. Trust me. There’s negativity all around you. It’s right outside your office door. Look at the street in front of you, negativity is driving by every day, every car, people listening to the news, people complaining on the phone with someone else, people taking prescription medication to not be able to feel things.

There’s negativity all around you. You need to be that positive person, that light that shines brightly in a sea of darkness. Then you need to make sure that you are getting adjusted on a regular basis. Whatever care plan you would set for your patients, you should be doing the same thing even if that means driving to somebody else’s office on their schedule and getting adjusted during their patient hours, but you need to make sure that you are walking the walk and talking the talk.

If you haven’t built all of those positive things into your life, I suggest that you put those on your calendar now and finish out the last quarter of the year with all of these positive habits.

Make sure September, October, November, December, you’ve got these habits written down on your schedule, your travel, your fitness, your nutrition, your positive mental attitude, getting adjusted, making sure that you’re incorporating all of that so that you can turn around to your patients and say with conviction, with authority and with congruence.

I do these things to stay healthy and I want you to do them as well. Listen, sharpening your axe is not taking away from your practice. It’s not taking away from your family. It’s not taking away from your business.

It is actually a way of investing in yourself, investing time in yourself so that you can be at the best level possible so that you can go out there and serve your patients, serve your team and serve your community at the highest capacity so that you truly can impact your community, change lives and help us collectively make this world a better place through chiropractic.

Ladies, I want to thank you so much for joining me this week on Empowering Women in Chiropractic and I want to remind you that you set the tone, put your oxygen mask on first, go out there and serve your community, serve the masses by first and foremost serving yourself.

I will see you next time, but until then, I want you to join us next week because Dr. Nathalie Beauchamp is going to be our host right here on Empowering Women in Chiropractic. We’ll see you next time.

Join us each week as we bring you the best in business growth, practice management, social media marketing, networking, leadership, and lots more. If it’s about women in practice and business, you’ll hear it here.

We hope you enjoyed this week’s Facebook Live Event. Please like us on Facebook. Comment and share. We look forward to seeing all of you next week for another episode of Empowering Women in Chiropractic.

Now, go ahead and hit the share button and tell your friends and colleagues about the show. Thank you for watching. Have a beautiful day. This has been a ChiroSecure production.

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Empowering Women Chiropractic – Connecting Doctors with Parents and Teachers

Hello everybody, and welcome to ChiroSecure’s Look To the Children show. I am your host for today, Dr. Monica Buerger, and I am beyond excited to introduce you to my beautiful guest today, Dr. Susan [Crom 00:01:10] Weinstein but in my heart she’s a doctor of chiropracty because she’s so brilliant and so well versed in what we do and has an amazing pulse on the neurological component of what we do as chiropractors.

So I am beyond excited for her to be here today. I want to thank ChiroSecure for giving us the opportunity to bring this information to you and to make a change in the lives of children across the globe. So Susan, thank you so much for being with us today.

Well, I’m so excited to be here. Thank you for including me on your show.

Oh, I was so excited. Now a little bit about Susan. She is a retired elementary school teacher of 17 years, but is still a school teacher at heart. She won a Teacher Of The Year Award, not just for her work actually in a classroom, but also for her contribution to her school district as a whole. Today she is the founder of Beyond Paper And Pencil, which I absolutely love that title because it is beyond paper and pencil, right?


And she has a great company where she produces videos, blogs, amazing content, not only to educate teachers but parents, community members. She works closely with different organizations, different entities in targeting their market audience but I’ve had the opportunity to speak with her one-on-one on several occasions and she is a children’s advocate. She’s a teacher, a parent, an advocate for children across the country and her heart is absolutely amazing and her mission is absolutely amazing. So again, thank you for taking the time to be here today.

Well, thank you so much. I appreciate that, wow. I feel good.

Let me ask you, what made you move on beyond the classroom?

Well, that’s a great question, Monika, and I’m going to answer that in a way that will best benefit your viewers, the doctors, because I know that the challenges they’re facing are very similar to the challenges I faced in my classroom. Pretty early on in my teaching career, I developed a neurological model for behavior and learning that addressed the challenges that my students were having and really our nation’s children, with one in five children suffering from a mental health disorder. I realized pretty much from the beginning, that my children’s emotions were really impacting their behavior and their learning and emotions affect how and what a child learns and those unchecked emotions raised the child’s stress level and a stressed brain cannot work.

[inaudible 00:04:28].

So knowing that the emotional center of the brain, the amygdala, when activated … and we know the number one source of activation is fear, and that could be through yelling, teacher yelling in the classroom, a parent yelling, isolation, negative facial expression, body motions, creates anxiety, depression and aggression in the children but it also shuts down the areas of the brain that are so important to learning because the child’s in survival mode, fight or flight. I kill the tiger or the tiger eats me and you become the tiger. So there’s no short-term memory, working memory, long-term memory, attention, motivation, or learning going on.

Absolutely. Are you sure you’re not a chiropractor?

A wannabe, a wannabe. Trust me, I leave that to the experts. So knowing that a learning is a function of multiple parts of the brain working together. In my program I had to find a way to suppress the amygdala and at the same time activate the areas of the brain where learning takes place. Activate the prefrontal cortex, short-term memory, working memory, hippocampus, long-term memory, attention, motivation and learning and what better way to do that than by activating the cerebellum?

Now, just because the therapy Bella makes up 10% of the brain’s weight, it offers a big punch. Over half of the neurons are located are contained in the cerebellum. More than 40 million nerve fibers run through the cerebellum, those information highways and the cerebellum processes information received faster than any other part of the brain.

So activating the cerebellum, how to activate the cerebellum. Oh, I’ve got a little sound here. The greatest amount of feedback … I’m going to turn that sound off. The greatest amount of feedback to the cerebellum is the of the muscle spindle and golgi tendon. So every time there’s joint movement, flection, extension, you fire the muscle spindle and golgi tendon and the cerebellum is fired and I did that through movement in my classroom.

I did a lot of educational movement. We danced ABCs, numbers, you named it, we danced it. I also created an app for structured movement breaks in the classroom and doctors are activating the cerebellum through the muscle spindle and golgi tendon through adjustments and manipulation.

So the next challenge was how can you best get your message across to the parents? How can you inform, engage, educate, and ultimately get those children under your care? Well, I found out that I was not speaking the same language as my parents, my teaching peers or the school leaders, activating the cerebellum, suppressing the amygdala. I did not speak that language. They did not speak that language, let’s put it that way. It’s the same language and I was not speaking their language and I think that your viewers, the doctors out there, are experiencing similar challenges. By speaking chiro speak, parents aren’t really understanding, it’s not speaking parent language. You’re not getting that amazing message across in the way that parents understand and patients understand.


And if you don’t get your message across, you’re not going to get the buy-in and you’re not going to get the parents to bring their, pay their children in to be treated by you or become your patients. [inaudible 00:08:18].

One second there [crosstalk 00:08:20].

I found a solution that since we are visual species, visual beings, the best way to get the message across is through visuals. I’m sorry, did we … Was I not speaking? Did I turn … Oh, I’m so sorry, I wasn’t … I turned off my volume, so I wasn’t hearing you Monica. So if you were asking questions, I apologize.

No worries, no worries. I find your work so fascinating. I think the reason I click with you so much as a chiropractor is because you speak chiropractic and I just found … Your presentation is absolutely beyond beautiful. So for you chiros out there, she is speaking what we should be speaking to our patients in our community, especially when we talk about that input from the muscle spindles to the cerebellum, et cetera. So I just wanted to throw in there that as chiropractors, when we do an adjustment, we are able to fire that information into the cerebellum, which is so critical for then controlling that sensory input. Actually I call it a three brain circus or three brain loop. The cerebellum will regulate the frontal lobe, which what you talk about in regards to memory, attention, et cetera. Then the frontal lobe will regulate the limbic system, or that amygdala.

So I just kind of wanted to throw that power punch in there, how what you’re presenting is exactly what we do as chiropractors, but then you bring it home and facilitate … You help us allow that adjustment to be even more of a punch, more of an impact by backing it up with movement and I find that just so fascinating.

Oh, well thank you. Thank you so much and I apologize for turning off your volume.

[inaudible 00:10:26].

This moving character had its little musical background and I thought I’d … I didn’t realize I turned you you off.

Don’t worry, I’m sure people want to mute me all the time.

Oh, never, never, never. So we were talking about really the best way to get the message across in a language that parents understand, that patients understand, is by using visuals and that’s through the form of video because 65% of our population are visual learners. The power of video, visuals are processed 60,000 times faster in the brain than text. A 60 second video equates as the same learning power as 1.8 million words of text. Videos on Facebook are shared 12 times more than links and text posts combined.

So if you’re really showing your videos promoting on Facebook, I mean you’re getting your message out to millions. Now, let’s see how much your videos are being watched because hours spent watching videos daily on Facebook, more than 100 hours a day are spent watching videos, and on YouTube more than 500 hours. But it’s not just any video, it’s a video that gets your message across through the language that your audience speaks, your parents speak, your patients speak. So Monika had asked me to create some videos for her and today we’re going to showcase one of those videos that’s the language that your patients speak.

Welcome to Developing Minds Weekly Tip is your baby developing. Normally there are specific infant reflexes, known as primitive reflexes, your doctor looks forward to determine healthy development. Watch until the end for information on possible problematic signs to look for in your child’s development. Today we will look at the symmetrical tonic neck reflex, STNR, referred to as the crawling reflex and helps the infant’s body divided in half at the midline to aid in crawling.

The STNR is elicited when the baby’s head is flexed or bent forward. The influence on tone causes its arms to bend and their legs to straighten. When the head is extended or bent backwards, the influence on tone causes a baby’s arms to straighten and their legs to bend. The STNR is present briefly after birth and then reappears around six to nine months and should be integrated when the baby is approximately 11 months old. Some signs of retention of the STNR include poor muscle tone, poor eye, hand coordination, poor concentration, and sitting still. Poor gross motor skills and difficulty reading and writing.

Remember, early detection and intervention play a key role in allowing your child’s nervous system to heal at its maximum functional level. Contact your family chiropractor today to help your child experience healthy development, combining optimal neurology, nutrition, exercise, chiropractic care together for ultimate neuro development and wellbeing across all ages. To learn more, connect with us. And that is Developing Minds’ Weekly Tip.

Just amazing, amazing what you do and the way … I guess I’ll have to use the pun, the way you connect with your audience is quite profound. Obviously we like that the connect analogy, but beautiful, beautiful work. Susan.

Well, thank you Monika, I appreciate that.

You obviously are very adept in communication and you showed that in your work in the classroom and with parents and actually you have a program that you do for schools, is that correct?

I do. In fact, some of the slides that I showed are from that. It’s, Beyond Paper And Pencil and it’s really showing teachers, the teaching community and school leaders how we can positively impact how our children learn and really activate the brain. It’s been pretty successful and I’ve also created an app for structured movement because we know our attention span is diminishing and those kids need to get up and moving, they’re sitting in chairs all day.


So I’m pretty excited about that.

Absolutely. One of the questions I get asked from teachers if my community that I work with, is it hard to get the kid up … their booties out of the seats and doing this structured movement?

It really is not and especially if you make it a very short … it does not have to be extensive. In fact, some of the videos out there for younger children where they’re getting out of their seats and moving around a lot, it’s hard to get them back and engage but if you have a very short structured movement working both areas, hemispheres of the brain, crossing the midline, 30 seconds, that’s all it takes. 30 seconds you can get up, do your movement next to the desk, sit back down and that’s pretty much what my app does. It’s a very structured 30 seconds to one minute movement and I tested it on teachers actually and they were so motivated. There were no breaks, we had a full day workshop. We ended up ending an hour and a half early because they didn’t want to take any breaks. They were so gung ho and engaged and I really think the movement had a lot to do with it.

Absolutely and they’re able to absorb more of that content.


So they don’t go that … kind of glazed over brain dead look and not being able to imbibe the information. So that’s phenomenal. Very, very impressive. Is there one pearl that you could throw out to the audience because it’s mostly chiros that are listening to this, but where they can maybe connect with a teacher? Something on a teacher level that … If they have a teacher in their practice, let’s say as a patient, is there one pearl that you can give them on how to maybe connect with that teacher, to explain the importance here?

For a chiropractor to connect with the teacher, are you saying?

Yeah, if there’s a teacher on their practice as a patient and they might want to express the importance of movement in the classroom, is there a pearl you can give them as far as how to initiate that conversation or something from a teacher’s perspective?

I just think that the importance, just from a health importance … I mean just not only talking about the health and oxygen of the body and the brain, but just movement period. Just how important it is to get the children out of their seats and taking those breaks because there’s no learning going on. There’s no learning going on, once that brain shuts down, there’s no learning going on. I think another is really how we affect the emotions, how the teachers affect the emotions of the brain without even knowing it, without even knowing it. It’s raising the voice or giving that stare, it’s really activating. These brains are very fragile that we’re dealing with, our children, and we have to be very cautious of how we act around them because like I mentioned earlier, once those emotions, once that amygdala’s activated, there is nothing going on.

Absolutely. I think that’s an amazing key point that you have brought our audience in regards to teachers social engagement with the children. In chiropracty, we talk about the social portion of the vagus nerve and again, I know you’re a chiropractor at heart, I just know you are but we talked about that social engagement portion of the vagus nerve and we see that so compromised these days because of neurodevelopmental struggles to begin with, but then if they’re put in this environment where they’re fear-based or are they don’t understand those social expressions, for me, that was an incredible pearl you handed me today.

Oh, well thank you so much. I get so much from you. I’m so happy that I could share something.

No, that’s incredible and you guys listening to this, I think that’s something profound you can give to your teachers and your practices or even your parents because … Right, Susan? It’s not just the teachers. I mean the parents should be well versed or taught this as well and how to engage with their little fiddle fart from a social structure, from that facial expressions. I think that that’s a profound, profound take-home.

Thank you.

Do you use this too, with … Did you use any of these techniques, or this language or this type of communication with your parents when you were in the classroom?

Absolutely. I did the professional development for everything that I did in the classroom. I made sure my parents were educated. My philosophy as a teacher for 17 years, and I think it may come from the fact that I’m not a parent, so I worship the ground that parents walk on, I think it’s the most challenging yet rewarding job ever. I was always a partner with my parents and we were a family and so anything that I did in the classroom, anything, I did professional development for my parents. So they were always aware, always aware, of what was going on.

Oh, bless you, that is huge. In my practice, I talk about it’s the three Ps. I tell, it’s the parent, the patient and the practitioner. So I say it’s a three P ring circus kind of thing, but we are part of their family, part of their … it’s a team effort and that’s very rare to hear that, I think maybe from a teacher’s perspective, because these children can be very hard to parent and they can be very hard to teach. Is that correct?

There are some children have that find that extra, extra, extra special place in your heart. Sometimes you really have to carve that place because they’re acting up for a reason, and you just have to be able to figure out, kind of tease out, what that reason is. But basically they all need to be loved, they all need to be acknowledged, they all need to be just cherished. That’s my love. They fill my heart, children do.

Absolutely and you can tell, I mean, like I said, I’ve had private conversations with Susan and she is a mother advocate for children to her core. I think you hit the nail on the head. I say that a person, especially a child’s, neuro expression, the way they’re behaving in their environment is a window into their neurological integrity. If you understand that, like you said, they’re not acting out because they want to act out, they’re acting out because they’re trying to tell you where their struggles are from a brain-based perspective and you have been so savvy in regards to being able to peg that from an academic level and translate that into language and videos and incredible learning opportunities for teachers and parents.

Not everybody can do that and you’ve really become very successful in my eyes, being able to translate in that information. So thank you both from a chiropractor and a practitioner’s heart. We need people like you to make the words understandable for our parents and teachers.

Well, thank you Monika, and believe me, I appreciate all that you do and that your viewers do, all the doctors out there [crosstalk 00:24:16].

We’re in this together and hopefully those listeners out there, we’ll be seeing more of Susan out there creating some more incredible stuff for us to use for our communities and our teachers. Any last minute pearls or wrap-ups that you would give? What about the DC [inaudible 00:00:24:41], the chiropractor that needs a little inspiration in regards to, is there help for the children in the future, for academic-wise?

Oh, I truly believe there’s help and I’ve seen it in my classroom, how my test scores, how their behavior, how happy they were just by activating what seemed to me to be pretty simplistic, but just it blew everybody’s minds how these children were excelling. So it’s not that challenging of … it can be done and can be done very easily. Just get those kids out of their chairs.

Booties out of the seats, right?

What is that?

The booties out of the seats, get the booties out of the seats.

Booties out of the seats. In my classroom, 50% of my classroom were standing stations. I gave my children, my students, the option. If they wanted to sit, they could sit. If they wanted to stand, they could stand and it was really surprising how many children chose to stand. They needed to be active, they need to be moving and if a child is going back and forth and their feet while they’re standing, they’re not considered the behavior problem as a child who’s rocking back and forth in their chair, possibly tipping over. So yeah, just get the kids up, get them-

Are you finding the schools being more accepting in this paradigm?

I think some schools are, I think that a lot of schools are looking at budgets, but there are creative ways around it. I mean, I bought bed risers from Amazon, boxes, 24 and I propped my tables and desks on top of risers. I made sure they were secure, but they were the height that children needed … that they could work at standing stations. So you don’t have to buy a $2,000 desk, which some of the standing desks are very expensive, very costly. But you know what? There are creative ways around. It doesn’t have to be 100% of the classroom, start with one or two desks and work from there.

Awesome information. Awesome information. Well, I want to thank you again for joining us. I know you have an incredibly busy schedule, but the information I felt was invaluable and your contribution to the children is absolutely invaluable. So thank you so much for being part of our mission to get out there and change lives and change the future for these little fiddle farts.

Thank you Monika, for all you do.

It’s a team effort, right?

It is, go team.

That’s right, go team and thank you all for joining us. Make sure that you join Dr. Erik Kowalke on the first Thursday of September. He’s on the first Thursday with a Look To The Children show. And again, thank you so much to ChiroSecure for making this show possible, for us to get this information out and to really change the tide on what we’re seeing. One in five children with a mental health disorder in this country is not okay. One in five children with a sensory processing disorder, or neurodevelopmental disorder is not okay. So join us here, the first Thursday, the third Thursday of every month, and get some incredible information so that we can get out there and further change the tide. Thanks again. We’ll see you next month.

Today’s pediatrics show, Look to The Children, was brought to you by ChiroSecure and the award winning book series, I Am A Lovable Me. Make sure you join us next week, right here at the same time. See you next week.

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