Empowering Women in Chiropractic Going for the Gold

Click here to download the transcript.

Disclaimer: The following is an actual transcript. We do our best to make sure the transcript is as accurate as possible, however, it may contain spelling or grammatical errors.  

ChiroSecure guests. Thank you so much for joining me in the last week of May. And don’t forget, we’re still in the posture month. We’re in a day, the primary focus is all about going for gold. And remember, as we go through this month and we start talking about the updates that are happening, we have some phenomenal material for you to use, and we grow because we have an inner, our organic growth with you. So let’s get started with going for gold and share with you some of the number one reasons why people are working with the foundation for chiropractic progress to grow their practice in share the benefits of chiropractic across the nation. And as always, we’re grateful, blessed, and truly inspired by corporate sponsors that step up on a regular basis to help our profession really reach the gold standard. And as I said, may still pass your month.

And this is the last week. So let’s just talk just really briefly about what posture means and why it’s so important as you know, the Facebook logo makes sense now. And the primary reason for that is our generation Z is having neck pain and our responsibility is in education. There’s a few things when we talk about education is trust. Your particular clinic must be trusted by the adjusted and let’s talk, how do we build trust with our community? There’s several ways in a Harvard professor put together a fabulous Ted talk on this building trust. She particularly was involved in building trust for Uber. At the time, what she noted was trust has three very specific areas that need to be addressed. And I bring this to your attention because as we get closer to what the most historic immediate event in history, your practice is going to be branded as the expert.

You are going to be the community assistant for health and wellness, and to help those that are suffering with pain. So with trust, there are three components. The first one is authenticity. We know we can all smell an inauthentic person right away, the person who doesn’t really buy what they’re saying, the person who’s kind of here, but not there. The person that will tell you what you want to hear, but is not exactly buying into what they’re selling. So if you are going to build trust with your community, first and foremost, be passionately inspired. If you’re not passionately inspired, I ask you to join a lot of webinars out there, be part of your state association and hang out with some of the students at a chiropractic college. I promise you that you will get your authentic self back, being passionate about what you’re doing and putting your hands on patients is what we’ve been doing for 125 years.

Therefore, I want you to be revved up, ready to go and totally inspired. So authentic self. I love chiropractic. Every single time I do Facebook lives, I feel more inspired. So maybe just doing the community talk will inspire you. I Thintech you after being authentic. The next thing you have to do is look at logic. Now logic is part of a process where you begin to showcase the educational components. If you can’t explain chiropractic to the average patient that walks in the logic of the patient is going to waiver. Trust will be challenged. So building your communicative skills and your library of information that is quality driven is crystal clear, important. So remember logic in how you showcase chiropractic to the consumer, builds your trust in the community. Now, remember we have webinars, we have podcasts, we have presentations, posters, infographics, brochures, you name it.

We have it, but listen, none of that means anything unless you’re using them and you feel comfortable using them. So second after logic, after authentic and now logic, we’re going to move right into the last piece. Empathy. Empathy is a part of trust that allows the patient to know that you care. It’s building back the trust that you’re looking them in the eyes. Now that Facebook logo that you see right now, up on the screen, that’s not a, uh, empathetic moment in so much of our lives right now are looking at everything other than what really matters. I’m with you right now, a hundred percent. I’m not being bothered by my cell phone going off or my, um, internet popping up notifications. I am 100% with you right now. I hope you are 100% right here right now with me. That’s where empathy comes in.

Feeling connected to the person in front of you, putting the cell phone down, asking questions, listening. There’s a reason we have two years and one mouth. So we go through trust. We talk about authentic you, the logical you and the empathetic you. That’s how we build our progress with the foundation for chiropractic progress. Now, moving forward, as we begin talking about Tech’s neck, there is a doctor I’ve said this across the nation. In fact, I was in beautiful Wyoming last weekend and fabulous people shout out to those who were in Sheridan, in Wyoming with me, but there is absolutely no way, no shape, no house that a doctor, a neuro surgeon is taking credit for text neck, because one of the reasons that we as chiropractors are so vigilant is that we’re, non-pharmaceutical, we’re accessing optimized health through opportunity of education. So here’s Dr. Ken talking about technique, and that is one of the key pieces that chiropractic has to own.

It’s the function of posture and posture as he put it. And as you’ve seen this probably a hundred times or more, is that the farther forward head tilt is the greater impact on the spine. And it’s just like, if you give a patient, an example is hold a bucket of water with your elbow, close to your body. You can walk forever, hold it straight out armed. You can hold it for about two minutes. And that’s what happens with your neck. The farther, the head starts to fall the greater, the impact to the upper shoulders and the tension in the spine. And if you don’t talk to your patients about it, cause I know, you know, this it’s just that we need to have those moments of inspiration for our patients to build the trust and the empathy and the logic behind why forward head tilt is so incredibly bad for us.

This is, this happens to me, how I feel about tech tech watching my 16 and my 18 year old is I wish there was some type of a button on their phone that just said, I think your head’s going to fall off if you continue in that position, but we all have to have a little fun in our lives. So as we go through, what do we have for you? Well, go into the frcp.org library and you have all sorts of opportunity to talk about posture. And as I remind you, it is as simple as you can text a patient at an infographic after you talk to them and say, I was thinking about you and I wanted to share this infographic with you. You can email it out in your newsletter. Oh, you’re not doing a newsletter. Do yourself a favor. When you want trust built, you need to be with them wherever they are building out a newsletter as a critical component.

You need help with that foundation will be with you on that too. Okay. So building the trust of educating your patients, using infographics webinars, do your own YouTube video. You need to be out there and building the marketing for going for gold. And I want to share a few updates before we get right down into the golden opportunity. All right? So this past two weeks, we have been able to see some major movement on research and there is one person that I want to give a shout out to because I think he needs a hero badge and that’s James Weyden. He has tirelessly put his energy and all the, um, expertise in recognizing where we are with spinal manipulative therapy and the adverse events that are occurring when an elderly patient, or should I say an aging patient gets an opiate and we wanted to share with you so you can share with your patients.

You do not know the patient that lays on your table that is having a parent or themselves suffering in pain that never really understands the adverse events that come with pharmacological products for pain. This research shows it in the results with controlling for patient characteristics, health status and propensity score. The adjusted rate of adverse drug events was more than 42 times higher for initial choice of an opioid therapy that my friends is the reason why we do what we do. You are more likely to have a drug event 42 times more likely if you’re using an opioid than if you’re getting treatment in a non-pharmacological way, using the gifts and the benefits of chiropractic care. So what did we do with that information? Because we find it very, very important to get out. Well, we put out a press release, showcasing James Wade and study how the results are impacting Medicare, how the results are impacting the hospitals, how the impact is affecting all of us.

And when we did that, the beauty, the insurance company, a hip pick this up and showcase it to all of the others that are in their organization. That to me, is positive press for chiropractic positive press for chiropractic comes from all of us doing the right thing, getting honest information out there because unfortunately there is a lot of false negatives that are being propensity pre propo. I’ll start that again, reported through a lot of media, our job share with those that we care with, share with our community, these great results, because in the end, it’s the importance of truthful reporting. That makes a difference. And as we get to truthful reporting, there’s another piece of this performance. And that’s why we’re here today. Going for gold means everybody achieving their very best setting, a gold standard on how we as a profession, move forward and build the important aspects of health.

Because right now the MDs are treating sickness, true sickness. They don’t have time to be doing any wellness. And if they do, they’re doing something very different that their other colleagues are not because they’re over WellMed. In fact, when you look at the research they’re burning out quickly, our job is to share the importance of chiropractic care on a regular basis, bringing people into the wellness fold. And as I had reported in spine in December of 2017, one of the results from that national health interview survey. Now this is way before an epidemic. And this was way before we started realizing about a pandemic hitting us. The people that are consulting chiropractic were doing so because they wanted general health, they wanted to know more about wellness. They improving their energy, improving their athletic and sports performance and reducing some back pain. Their overall health was their primary focus to coming into chiropractic care.

We are now starting to get momentum because every single one of you are doing your part. And what we recognized from that was the benefits that they saw, and we need to report these benefits. And that’s why when we get a little farther in this PowerPoint presentation, you’ll be able to share on social media, sharing your newsletters, share at the office front desk, hand the patients, a piece of paper that that really does outline a lot of the benefits of chiropractic care. And in that spine, Adam study, it showed that people were sleeping better. They reported reduced stress. This is not us reporting it. This is the patient reporting it. They had a sense of control over their health. Doesn’t that feel good and warm and fuzzy right now when we’re dealing with a pandemic. And so many of us are scared. The fear factor of what’s going to happen to us.

The fear factor of how this is going to play out is immense. And the media plays a major role. So you have to play your major role, ensuring patients understand what their health opportunities are, how they can feel better emotionally, how they can cope with their health problems that they have right now. And remember, we went back to trust, being authentic about it, having logical explanations about it and really hearing them out. So let’s get into some fun. As you know, Tokyo is having their Olympics. Why is this important? This will be a major milestone in bringing positive media back, which we have not had for literally two years. This media moment will be epic because everybody wants to sponsor a opportunity in their communities to just have fun. Again, let’s get back to laughing. Let’s get back to supporting a team USA in that timeframe.

You’re going to see something very special, which is us, us coming out with the greatest media moment in history and showcasing the benefits of chiropractic care, but we need your help. And now is the time it’s may, June and July is where we ramp up. We go for the gold, we showcase force performance. How do you do that? McAllister? How do I do it? I’m right with you. One of the pieces that we love to share is those social media testimonials done by 18 Olympic athletes. Isn’t that amazing think of 18 Olympic athletes that want to share the benefits of chiropractic care. That’s why we need to get that out into the entire media. And every single chiropractor can do that. If you work with me, our Facebook is blowing up. We need you to take those testimonials, go find them on our Facebook and share them on your Facebook site or share them on your YouTube.

When you do a presentation for your community, the opportunities are endless. It just takes you to be inspired again, to really share the benefits. There are posters. We have a upgrade. If you’d like to even put your own logo on our posters and take them to the communities. That is the moment there. We all come together. Our commercial is available for all our members right now in July. We opened it up to the entire profession. But if you’re a foundation member, you have already donated to the foundation and your donation means the world to us because we’re trying to promote chiropractic in every avenue we can on all media channels and including the, um, banners, the Googles, the Facebooks, everything, and everywhere, because you are supporting us. Here’s the commercial. As you know, you can just go to our website right now. FRCP dot Oregon.

You can watch the commercial. You can download it if you’re a member. And if you’re not, what’s stopping you from joining the greatest opportunity to be part of something that is epically growing on an organic level, the posters themselves are just beautiful and they inspire people to do their best. Listen, you don’t have to be an Olympic athlete to perform at your top level. You can be a 97 years old and just needing to work on your balance and strengthening your arms. We want everyone to at least see their best and be inspired by the heroes that are doing Olympic athlete triumphs. So as we go through, I’m just sharing a few of these posters with you. Cause they’re easy to download and then you will be a gold level sponsor showcasing the benefits. Are we already winners? You bet you, we are. This is the telly awards that we have shared with you again.

But I want to remind you, these awards were not applied for by the foundation. These were applied for by the own production company, because they were proud of the outcome of the commercial. And the telly award is not an easy award to win. So we’re winners, as we move through talking to your patients and educating them about in the summertime, just getting out and being active. Remember we had the spring into action in April. Being able to share with your patients that you two are doing exactly what you’re educating them to do. You’re getting out into nature. You’re enjoying that walk, whether it’s five days a week or three times a week, you’re enjoying some weightlifting. You’re eating well. You’re inspired by the optimized performance campaign and sharing with your patients podcasts. And we’re very proud to say that we’re actually in the top 10% of all healthcare podcasts around the nation right now, that’s where we have made the biggest progress.

We’re getting new people to listen to our podcasts that are not chiropractic patients. When in history has that happened, we’re just building, building, building, building, and it takes you to build with me. And that is share the adjusted reality podcast. If you don’t know how to share it, no problem. If you go to our website, it’ll show you it’ll download a whole tip sheet on how to down load that podcast and share it with your patients, the fittest man in the world, rich Froning. If you haven’t seen his Netflix documentary, I encourage you to watch it. It it’s, it’s just, it’s fun. And it, it lightens the load on some heavy things that are happening in all of our lives and how we’ve been impacted both through the opioid usage and unfortunate outcomes that have happened because they’re not getting mental health. They’re not getting the types of care that they need and overdoses are increasing.

So we want to have moments of fun, moments of opportunity to connect with our patients and make them smile. And I guarantee you, the fittest man in the world will inspire them. I guarantee you that project forgive with Dr. [inaudible] will inspire them. There are a plethora of adjusted reality podcast from Deepak Chopra down to, um, Robin. Um, Downing’s, it’s just incredible. So pick the podcasts that you like, listen to it, share it with your patients. There’s plenty of them to share. Now, how do we get you that gold level performance? Well, you have to be in our find a doctor directory listing. That means that when you log into frcp.org, you go to directory listings and make sure your directory listing is accurate. Just the way you want it. If it’s not edit it and make sure that when this Olympic commercial place and 204 million people, five times during the summer Olympic CU, they’re going to be able to make an appointment with the chiropractor or what if they called you and say, Hey, I’m thinking of becoming a chiropractor.

What an opportunity for us to grow, to build a future, like never before, do you remember 125 years ago, we started this adventure. And unfortunately, as we know now, the truth always prevails. The truth comes out and contain in eliminate the book by Howard west Lawsky is out and you can buy it. You can share with your patients why we have had 80 years of being, trying to be shut down by the medical profession and now more than ever, are we on the right side? We did not prescribe an opioid. We did not tell them it was non addictive. We did not create a unfortunate epidemic. We have been holistic. We have been primary care holistic professionals from day one. We’ve not changed our tune. We know the innate ability and we’re doing the very best we can. And we’re growing we’re flourishing. And we’re building these gold moments.

The gold standard of what health really means in the medical profession. Doesn’t have the time they have the tools of a prescription pad and we have the beautiful tools of her hands. So as you’re looking at, what is my marketing saying about me? Are you lacking consistent quality marketing? The foundation gives you what no one else can give you. It’s best practices. It’s response to unfortunate false media. It is being able to have national advertising on an Olympic level. It’s being able to give you white papers. You can share across the community platforms that you are involved in. And most importantly, it’s giving you a sense of being a community member with an entire profession where we all come together. Listen, 29,000 of us are in this. I hope to grow this to everyone. And it takes everyone to share the benefits of chiropractic care across the nation.

Isn’t it time you join the most powerful team of successful doctors and chiropractic and go for the Gold? Simply go to www.f4cp.org/package and get your customized practice successful.

Get that practice solution. That’s good for you. I want you to go for that gold. I want you to remember that together. We can move a mountain, but we have to do this together. It’s not one person’s job. It’s everyone’s job. And that’s why I love doing Kira secures. Facebook live each month is to be with you to share the resources that are intended for the entire community to see it’s building those barriers of, uh, breaking down those barriers that are happening for our patients and that barrier to care, whether that’s a copay, a deductible and insurance problem, or it’s the media just playing out false narratives. We are in it being present, having the offense, stick logical and empathetic opportunities that make us the very, very best profession to be in. I want to thank you so much for being with me today. And I want to remind you that next week we have Dr. Mark Steuben. He is a fantastic speaker, and I know that you’ll be able to really enjoy his information. I’m going to be with you next month. Please join me. I cannot be more excited about what’s coming up and I hope that you will enjoy it just as well. Thank you so much.

Isn’t it. Time you joined the most powerful team of successful doctors and chiropractic and go for the goal. Simply go to Simply go to www.f4cp.org/package and get your customized practice successful.

Empowering Women in Chiropractic – 3 Ways to Get More Cash Patients

Click here to download the transcript.

Disclaimer: The following is an actual transcript. We do our best to make sure the transcript is as accurate as possible, however, it may contain spelling or grammatical errors.  

Are you tired of dealing with the hassles of insurance and all the paperwork sometimes not getting paid and, and, uh, you’re getting paid less than you were in the past, perhaps, or maybe you’re already half a cash based practice, but you would like to have more patients, more new patients come into the practice. So you’re definitely in the right place. We’re going to talk about the three ways to get more cash patients into your practice. This is Chen Yen, your six and seven figure practice make-over mentor introvertedvisionary.com. And I’m your host today for the ChiroSecure show. So let’s talk about what are the three ways, so you can use them right away in your practice to start to bring in patients that you enjoy working with, where you don’t have to, um, have these headaches of, of insurance. So as we do that, I’d like for you to type in the chat below, are you currently a cash based practice fully, or do you still accept insurance?

Go ahead and type that in the chat below. So number one way is how are you take to bring more pack cab cash patients in the door is looking at well? How are you actually educating your patients about your cash services in the practice? For example, it’s, it’s amazing to me, the, um, even for example, when I went to a, a chiropractic office, once myself, it was a, um, I went for more of a facial there because they had had that those services, they also had massage. They also had some other service offerings, which I didn’t really know about. And then they had the chiropractic side. And what I noticed about this was I kind of heard about the other parts of the practice, but I didn’t really understand the different service offerings. And yet I’ve been to this place more than a few times.

Right. And so this happens quite often, as I’ve talked to many chiropractors, many times they’ll bring up how they have other services like nutrition, spinal, decompression, or other kinds of, of cash based services within the practice. And then when I asked them, well, what are you letting people, how are you letting people know about these other services? What, what is your specific approach for doing that? And usually what I hear is that there isn’t a specific approach to educating patients about those services. So that’s the first question I would ask yourself with that. And so, uh, is there area of opportunity to let, let your patients know more about those offerings? So how can you let them know in such a way that they actually would want to pay you for those services? And that way you don’t hear that? Oh, I can’t afford it, or, oh, that’s out of pocket.

Oh, I don’t think I can do that. Right. So, um, here is one framework from the consistent patients formula for introverts. This comes from our consistent patients, make over mentorship for introverts. And, um, this is how you can bring it up. You can say, first, you could talk about what are the frustrations or challenges with that particular health issue they’re experiencing. Then you can bring up what is the current approach of addressing those issues and what have been the shortfall. So, so think about the conventional approach to addressing that particular health issue. What are some of the shortfalls of that and bring that up, then bring up, what’s missing about that approach, you know, in terms of what related to the shortfall, what are some things that are missing perhaps clinically that could be of benefit to the patient. And finally then bring up how to actually, um, have this happen more, um, how to, how to get to the desired outcome through your approach in a more like how this, your approach would help support that. Whether it’s a good adjunct, whether it’s actually more effective, whether it is longer lasting, whether it could actually take less time to heal. So what our fruit is that your approach can really help people with to explain it in that way. So that’s one helpful framework of how to talk to your patients. So they actually understand, uh, [inaudible] dying and dead. Um, my right now battery battery, um,

Jen, we’ll be right back. We having some technical difficulties, please hang in. [inaudible].

So the second way to be bringing in more cash patients is a tactical approach in terms of bringing in new patients into your practice. And we’re going to talk about that also with a third way as well. And so the second way is an anyway, before we get into this tactical approach, I also want to say, say that in terms of, I, you having your patients take you up on your cash based services, then you also need to have a good, uh, way of addressing different concerns. Like, oh, uh, I want to do this, but I can’t afford it. So how, what kind of, um, what do you say to that so that they don’t just your patients, don’t just bring that up and then not move forward with care, even though it could be beneficial for them. So if you’d like that in terms of what to actually say and a script for that that’s been working well for our chiropractor clients and feel free to just private message us and, um, and then happy to give that to you.

So for listening to this right now, so you can private message us or, or comment below that you want it, and then we’ll, we’ll, uh, reach out to you and give it to you. Um, or you could go to introverted visionary.com and then son go to the about, and then the contact page, and then request it from us, happy to give it to you. Okay. So the tactical ways, let’s talk about second way to get more cash patients into the practice. So one reason why not as many cash patients are coming in yet is because they don’t really understand how you can help them. Um, and if they so see that what you offer is similar to another chiropractor who covers things, their insurance, then, then there’s just could be less of a reason to come to you. So how can you actually educate people about the benefits of, of your cash based services and have them see you as the go-to chiropractor in your area where it’s like you are the one people will want to go see, because you’re the best, or you were just really good at, at doing this particular thing.

Right? Whatever the cash based services are. So in order to do that, you might think, well, okay, how do I get the word out? So you might think, Hm, maybe I should, should, um, do ads. Maybe I should go network with people that, all those things, um, even if you do them, well, it still doesn’t help. You get seen as a go-to chiropractor. It’s still you. Um, it’s almost like you going out there and saying, Hey, I’m here kind of thing, right? Like with ads and with networking. So, uh, one avenue to help you get seen in a different limelight, as an expert, as a go-to clinic in your area is to educate through speaking. And so, because when you are able to actually educate patients and when they also get to experience to see if they resonate with you, they’re more likely to decide that they want to work with you because they feel connected to you and be willing to pay cash as well.

When they really understand the benefits of what you offer versus someone else who’s Jay who accepts insurance. So during these times, what’s really cool is cause some of you might, might have spoken before you might’ve done talks in person. Some of you may not have done it ever. And what is really cool right now is that people are more open to learning about things online. So you could be doing these things virtually you don’t even have to leave the house. So for example, you could actually just do one webinar to educate people about what you have to offer, but how do you actually get people to attend it one great way to get, to actually have people attend. It is by you speaking in front of different kinds of organizations. So you don’t have to spend the time or the energy trying to get people to show up to your webinar, but rather you can, um, get automatically get seen as a go-to chiropractor as an expert when you are speaking, because they’re hosting you.

So we just need to get your foot in the door or in front of those opportunities to be speaking. So, uh, as a matter of fact, I just had a, a client of ours do that this past week. And she, she did a talk, it was in front of a small audience. Actually. It was like 10 people. And she had, um, she had like three people sign up for her cash based services that were over $1,600. So not bad for hopping on for a half hour webinar. Right? So then you just need to have a, um, you just need a couple of key things. You need one a talk that not only educates and, uh, not only educates, but also inspires new patients that come from it because it’s a different skillset to just be educating and lecturing, that kind of thing versus to educate and also inspire new patients to come from it.

So you just need one top. You don’t need like 10 or five or even two. You just need one talk that you can give over and over again, that brings in patients. Also once it’s actually working, you could actually put it on autopilot. That’s the coolest thing you can, it can be automated. So even when you’re eating, even when you’re sleeping, even when you’re spending time with your family and your kids and your friends, um, you’re that webinars is doing the talking for you and bring those patients in the door. So that’s one avenue that can help you with bringing in more cash patients. You can go to our website. Also, we had there’s additional training about that free training, um, about how our clients have been getting anywhere between 10 and 26 new patients a month through speaking virtually and go to introverted visionary.com.

Okay. So third tactical tip is to look at, um, one under-tapped avenue of bringing cash patients in the door. What is it? It’s also really good if even if you still step into occurrence and it’s an approach that it’s one of those few approaches where you could put it in place once and be getting referrals for years to come like new patients for years to come, what is it is to actually receive referrals from medical doctors or other practitioners, other holistic practitioners. It doesn’t even have to be medical doctors. For those of you who are kind of concerned about, well, medical doctors will refer, but in any case medical doctors, they actually have thousands of patients in their practices. And then you would be willing to refer if they actually knew about you and if they trusted in how help them. So, um, the having come from the experience of having worked with many medical doctors in my career, I’ve worked in the outpatient setting hospital setting.

I’ve worked, I’ve been behind the scenes of the FDA and at Merck, I’ve seen what actually gets doctors to want to refer and what doesn’t. So it can really give you the shortcuts to that as we have been doing for our chiropractor clients. So as a, um, uh, I mean, imagine even if you had three MDs sending you one or two referrals a week, what would that do for your practice? And you don’t actually need that many referrals. You just need a couple of MBAs who are your biggest champions. And, but then, you know, some of you might be thinking, well, I don’t know that they will refer. They’re kind of skeptical about chiropractic or maybe they see me as competition, so they’re not going to refer. So here’s the thing. Most medical doctors are also looking after what can be beneficial for their patients.

They’re also looking for bettering outcomes of their patients. Is everyone gonna refer? No, unfortunately not every medical doctor, um, believes in chiropractic, but that’s exactly why it’s up to you to educate them. Because if you not, you then who, and also, um, you don’t, you still don’t need that many medical doctors refer, right? We’ve worked out the numbers earlier. If you had three providers sending you one or two referrals a week, or even two providers sending you one or two referrals a week, that adds up doesn’t it. And so, um, one important thing is how you’re communicating the efficacy as well. It’s a safety because many times, one reason in order to, to get more referrals from medical doctors and need understand why you might not be getting as many referrals as you could be. One reason why you may not be getting as many referrals as you could be, is because of their concern for safety.

And they’re concerned about lawsuits these days. So if they refer to you and they don’t, they don’t really understand too about it. And then it’s harmful for the patient and it goes back on them, then they’re really concerned. So how are you approaching them to help them feel comfortable? So all the way from, so this is one of the mistakes that a lot of chiropractors make when wanting to develop relationships with medical doctors is not really having a strategy or plan. It’s just like, oh, let me just reach out. And then, oh, I build a good connection. Oh, they should start referring. But how has that work before? And so if you actually had more of a plan, like what, what being prepared first, who to actually reach out to. So for those of you who feel like you’re concerned that Andy’s won’t refer, you could reach out to MDs who have concierge based practices who already have cash based practices.

And that way their patients are used to also paying out-of-pocket and, um, and the medical doctor is, is also many times I could be awesome. More open-minded about things too. Right? So that’s, that’s the first step deciding who to actually reach out to, and remember that you can also reach out to nurse practitioners or PA’s for example, uh, we have clients who are nurses and nurse practitioners, and they say, Hey, don’t forget about us. We’re actually easier to get in with, and then medical doctors. So don’t limit yourself to medical doctors. There are all kinds of practitioners who could be referring people to you or even acupuncturist or naturopathic doctors. So that’s the first step is to decide who, who would, would, would make the most sense to develop relationships with. Then, then the next step is to then, um, reach out, like, how are you going to get past the gatekeepers?

How do you approach doctors? And when you actually do an up having that opportunity to connect, and then number three, how are you, how are you progressing things forward so that you start getting referrals sooner rather than later, that way you’re not in a place where you feel like it went well, but you’re still wondering, huh? When are they going to start referring? It’s been like a week, it’s been a month nothing’s really happening. Right? So really having systems in place that support that. And these are things that, that are part of our consistent patients, um, formula for introverts that our clients tap into and plug into to, to get those doctor referrals happening sooner rather than later. And, um, so for those of you who would like a headstart on this, as far as your first step towards getting more doctor referrals or, or be getting more, um, cash based and cash patients through educating and speaking, but you’re not really sure how to go about it, then feel free to go to introverted, visionary.com, check out our free training, and then, uh, I’ll help you, you know, we’ll help take this further for you.

And for those of you who are in a place where you feel like you’re at a plateau and you just know you’re capable of so much more and you would like to be, um, making a good income while helping more people, because that just makes you feel good. And you really want to have a practice you’re proud of, then feel free to also go to introverted visionary.com and then, um, book in for a free chat with us and happy to see how we can help you grow faster. And for next week, stay tuned to Dr. Walter Sanchez as host. So with that, see you soon and go, go to introvertedvisionary.com to take this further.

Empowering Women in Chiropractic – Cultural Competence 101 for the Chiropractor Part 2

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Disclaimer: The following is an actual transcript. We do our best to make sure the transcript is as accurate as possible, however, it may contain spelling or grammatical errors.

Good afternoon. I’m Dr. Charmaine Herman and welcome to cultural competence. 101 for the chiropractor part two. We’re going to cover today, exactly what cultural competence is not as well as defining the term culture. So let’s go ahead and get on and move to the next side. Thank you so much ChiroSecure for allowing this program.

So we’ve been talking about cultural competence in our last episode. So as we move into the next part of part two on the next slide, we’re going to actually determine what we’re going to talk about today. So again, those of you who don’t know me again, I’m Dr. Charmaine Herman. I practice at Alpharetta Georgia. Agave Upper Cervical Health Center is the practice that I’ve been in now for almost 10 years. In addition to that, I teach at Life University. I am associate professor in the college of chiropractic in the clinical sciences division. So let’s see what our goals are for today. So on the next slide, our goals there to determine what cultural competence is not. What I found often is that when we start talking about training and talking about different topics, sometimes it’s easier to get rid of what things are not before we delve into what things actually are.

So some preconceived notions. Um, in addition to that, we’re going to actually define the word culture. What is culture? Why is it important? Um, why should I, as a chiropractor, be concerned about culture. When dealing with my patients, it’s not just a buzz word. It can actually affect how my relationship with my patient develops and help a lot with compliance to care. So let’s move on to the next slide. So again, our topic is what cultural competence is not, but also what it may include. So again, while eliminating certain things, we do want to know that some things can be part of our conversation. So cultural competence is not learning every culture in the world. I’ve heard people say that, how can you be culturally competent? Um, that means I have to learn the cultures of people in Asia and Europe and Africa. How can anyone learn all that information? Well, that’s not cultural competence. It’s not about learning everyone’s culture, cultural competence, narrows it down a little bit smaller than that, to a very simple aspect of what you need to know as a doctor of chiropractic. When working with people from various cultures, let’s move on to the next slide.


Cultural competence is not diversity. Training diversity training is important and is part of being culturally competent, understanding that we do have a very diverse community, a global community that we have to deal with even as doctors of chiropractic, not just in our communities, but also even outside of our communities, into the world, understanding how important the diversity is within our nation, within our world to think about it. If you had the same thoughts and everyone, you knew thought the exact same way, where’s the diversity in that? Where would be the inventions? What would be the ingenuity? There would be none of that because everyone would be exactly the same. So we ought to celebrate diversity and we, as doctors of chiropractic, definitely appreciate the diversity of our patients and what they bring to our practices. Okay, I’m the next slide? Cultural competence is not just being politically correct.

I mean, that’s a buzzword that a lot of people shy away from, but overall, when you’re dealing with people, not just in your communities, but outside of your communities, those who we want to reach as doctors of chiropractic being politically correct is helpful. We want to make sure we address people in terms that are not offensive to them, that we’re actually using words that people can understand and actually, um, agree with and attend and actually be an answer to. So whether you believe in and saying happy holidays or saying Merry Christmas, I mean, that’s all a person’s choice. So being politically correct means it’s accepting the person’s choice. If they want to say Merry Christmas or happy Hanukkah or happy holidays, then they’re being, that’s their personal opinion. That’s how they believe. That’s what they think. So being politically correct is just understanding that people do have the opportunity to express themselves in terminology that makes them feel more comfortable when addressing other people.

So being politically correct as part of also being culturally competent, it’s just a small piece. What is not the only piece now onto the next slide, we’ll see where cultural competence is not just sensitivity training. I like this slide because they use cats and I’ve never seen it before, until I was working on this presentation before, but it says, um, a black crap crossing the road that is bad luck, you know, and the person walking with this person happens to be a cat. So this person ends up in racial sensitivity training because that cat felt offended by them saying something about a black cat. It doesn’t matter whether the cat was black purple or green, or the fact is that they was still a cat. And the person said that that meant that they were bad luck. So sensitivity training also is not cultural competence training, but it is something that does come in play.

When we talk about being culturally competent, being sensitive to other people’s feelings and we’re working together. When we’re in a collaborative setting, when I’m working with a patient, I want to be sensitive to my patients feeling I don’t want to insult my patient. Um, when they’re sitting, laying on the table or what I’m scanning there, there’s fine. Or something like that. I want to say things that are actually going to be, um, commending and soothing and calming, but I don’t want to offend them. So being understanding that, um, sensitivity training is not culturally competence, what you should be sensitive to the feelings of those you work with and care for as a doctor of chiropractic. So let’s move on. So exactly what is cultural, the word is cultural competence. So I think it’s important to define both words separately in order to get a better understanding of the entire concept, where you’re dealing with cultural competence. So culture is defined. Let’s move on to the next slide as the way of life of a group of people, meaning the way they do things. You can also define culture as an integration and integrated pattern of human knowledge, belief, and behavior. Or we can also, um, define culture as the outlook attitudes, values, morals, goals, and customs shared by a society. That’s a lot of words. Every time I teach this class who said, boy, that’s a whole lot, but I put it this way on to the next slide.

Culture is the whole person. It’s what makes up every individual. My family was from Jamaica. So my Jamaican heritage is part of my culture, the foods I eat, um, the music I listened to, I grew up in New York. So the things I know about this country, um, where I live, I live in the South. So being Southern, everything that makes up the art, the music, the food, the clothing I wear, um, my faith, my belief, I’m a Christian. I mean my customs that I hold on to that my whole dear, all of this is my culture and everyone has their own culture. So a part of being cultural competent is understanding that everyone does have their own culture and the cultures that we espouse, we hold on to come so much from how we’re raised, where we grow up and the important things that our family has instilled in us.

So that’s what culture is. Culture is the whole person. As doctors of chiropractic, we talk about treating the whole person, looking at the nervous system, looking at the muscles, the how, the, how they respond, looking at all the different tracks and things like that. And assistant how everything works. So we look at the whole person we’re working with our patients. Culture is who that person is. Every person is their culture. So onto the next slide. So culture incorporates everything from a age, gender, identity, race, ethnic group, regional differences, social economic status, even education. I remember moving from New York to Alabama, where I went to undergrad and meeting people that were Southern. There’s a regional differences compared to the North and the South. And it was very interesting talking to students. I went to a historically black college, which was Tuskegee university. And I had a student tell me, well, you can’t be from New York.

Um, and again, this is a historically black college and I’m a stark, I’m a black individual. And she said, but you can’t be from New York because you’re not wearing, you don’t have gold teeth. You don’t have the earrings, the gold loops around your ears with your names. And I mean, this was back in the eighties when I went to undergrad. So it was amazing to me, the concepts of, and what people believed northerners looked like, especially black northerners at that time. And again, that’s based upon what the media showed them. And I actually said to her, I think you would watch a little too much TV, but people associate people based upon their culture and cultural corporates, their regional differences as well, as well as their education, which is very important, social economic status. So onto the next slide, please, for us as healthcare practitioners, um, chiropractic culture is very important.

When we think about how our patients actually see health and healing, if they’re raising a culture that believes that, um, healing is organic or whether healing is something done by traditional medical doctors or by, um, local, um, medicine, men, or healers in your community, that aspect of how they believe health and healing actually resides within each individual is part of their culture, their concepts of pain. There’s some cultures where showing pain, especially if you’re a man is not considered masculine. So how do they see pain as part of their culture? It also tells how people, what people believe as far as where chiropractic sits. Do they believe that chiropractors are actual doctors or because we don’t go to medical schools, we’re not doctors. All of that is part of a patient’s culture. And other people don’t even know what chiropractors are because their culture has never exposed them to that.

Growing up in New York, my father was in many car accidents and things like that. And he went to the doctor. It wasn’t until I graduated from chiropractic school that he actually told me he went to a chiropractor and I asked him, I said, when he said, every time I was in an accident, they sent me to a chiropractor. So at that time again, I did not know what a chiropractor was growing up in New York and the chiropractors he went to did not espouse for families to get under chiropractic care. It was only for the purpose of personal injury. So again, my exposure to chiropractic did not start until I actually started attending chiropractic school. So many people are, they grow up that way. They’d never met a chiropractor or they don’t know what chiropractors do. That is still part of their culture, their education, whether it’s the social economic status that they’ve not ever encountered a chiropractor or the no chiropractors in their communities that also shapes a person’s individual culture.

So culture does affect what we do as doctors of chiropractic, because it affects how our patients see us based upon how they were raised and the things that they were taught and the communities and homes that they grew up in. Let’s move on to the next slide. Now, there are many depths to culture. Culture can, again, like I said, be dressed food, language music, the gangs, people pay, play visual arts that they look at festivals that they attend, but there’s a depth that is invisible. And we’re looking at culture things such as, um, people’s notion of time, um, their personal beliefs, um, how they handle their emotions, um, that, uh, as well as how they feel about modesty. So even those lower depths of culture, for example, some cultures, people don’t are trained to not to look a person in the eye if they respect them.

So coming from another culture, you may take it as an insult of a person. Doesn’t look you in the eye because your culture says, look, every look that person in the eye, when you’re talking to them or another culture they’re taught out of respect, not to look people in the eye. So that’s a notion of concert as you can’t tell or see, but it is an invisible part of a person’s culture. Also, when you talk about communication styles, some people are very verbose and loud when they communicate, they’re a group of them get together and they’re excited and they’re having a great time where other cultures are more silent, more modest with their time with their, with their voices, very silent when they come together and you don’t even know they’re there. So even that notion of how people communicate as well as how people deal with time.

For me as a doctor of chiropractic, I try to be on time for all my patients. I don’t want them to have to wait, but there’s some cultures where quality of time is different from quantity of time. So a person who is in conversation with a relative at that time, when they should be in your office, that quality of time they’re taking with that relative discussing a situation is more important for them to be at your office at three o’clock precisely. So they may run a little late because that quality of time was more important than your quantity of wanting to be there at three o’clock. So I’ll get people’s notion of time is also part of their culture. So we, as doctors of chiropractic also should understand that our patients culture, each individual one has one. So we should try to understand that everyone does not think and believe the way we do.

So we should give some, um, some credence or just a little bit of understanding to incorporating a person’s culture. And we talk about our patients and the things that tend to occur when we’re in practice onto the next slide, please. Now, for example, people that look alike may not always have the same culture. Now I have a lot of Asian friends. I know a lot of Asian chiropractors people that I went to school with, um, people that I see, even my students that are Asian today, and because they’re Asian, I should not assume that their culture is the same, whether it’s from Seoul, Korea, or whether they’re from, um, Hong Kong or Taiwan, or many of the chiropractors that I know who grew up in the United States, I should never assume that because they look alike that their cultures are the same. And I think we tend to make that assumption too often when dealing with patients culture again is individual. And in most cases, if I’m not sure there’s something I really should do before I make an assumption onto the next


I should never assume when it comes to culture, it is better for me to respectfully ask. So just because someone looks the same, whether it’s they look like me or they look like another Asian person that I know, I should never assume that their culture is the same as the other Asian doctor. I know that maybe from Korea or that the PR was a doctor, I know this from Taiwan. I never should assume that a person’s culture is the same because they look the same, whether it’s their skin color, whether it’s just the way that they have resemblance, I should never make that assumption. You know what they used to say about when you assume so? I should never assume anything. When it comes down to culture, I should always just ask respectfully. So I understand that that person is not the same as the other person that I know who seems to be of the same culture, because I think they all look alike.

So that should, that’s a careful gap ground to tread upon. So it’s better to just ask and people appreciate when you ask. So when I look at culture, I have to defy the side who I am. So I do that a lot. So I always have my own cultural words. I’m a woman. I have certain agenda pronouns. I believe I am. She, I am her. Those are my gender pronouns. I’m black, I’m a wife. I’m a born again Christian. I’m a Jamerican is which I tell a lot of people cause I was born in Jamaica, but I grew up in the United States. So I have both of those cultures that I live with quite often, I tend to be urban. I am Southern. I’ve lived in the South more than 30 years of my life. I’m a chiropractor as a cultural bias itself, as well as being an educator or a teacher. So when I look at myself, I describe myself in my culture words, everyone has their own culture words. So I challenge you for this next few weeks until our next session to think about what your culture words are. So here’s your homework. Next slide.

So look in the mirror, look at yourself. Think about who you are, what are your culture words? How can you describe yourself? Those cultural words are important because if you understand who you are, your culture, it’s easier to respect and understand other people’s culture. And this is just the beginning of being culturally competent, knowing who you are, knowing your culture and understanding and respecting your culture, because you want people to respect who you are. So that’s the beginning of becoming culturally competent. Right? Next slide please. So that’s all that I have for today. Our next episode, we’ll actually define what cultural competence actually is. In addition to that, we’ll also talk about how cultural competence can be applied to healthcare. Again, we’re chiropractors. How can I use culturally competent cultural competence then? How can I become culturally competent? So that will be our next episode of cultural competence. One, one Oh one for the chiropractor. Thank you so much for your time, but a special thanks to ChiroSecure for allowing these programs and our, and hopefully have you join us next week. We will have another guest, I guess next week would be Dr. Chen Yen. Thank you again. And hopefully you’ll join for Dr. Yen next week. It’s been my pleasure. Have a great week.

Empowering Women in Chiropractic _ “How to Connect with the Sensory Defensive Child” Monika Buerger

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Disclaimer: The following is an actual transcript. We do our best to make sure the transcript is as accurate as possible, however, it may contain spelling or grammatical errors.

Hello and welcome to another amazing ChiroSecure Look to the Children’s show. I am your host today, Dr. Monika Buerger. And I am super stoked to bring you this information because we’re getting a lot of questions out there about how do I work with that? A little fiddle, fart that is, um, and crazy chaos, and then like a sensory storm to get that amazing adjustment. So I want to bring you some tools and tidbits on that. Um, so let’s head on over to a little slideshow that I put together for you and let’s rock and roll. First of all, um, I want to thank Kairos pure again for giving us this amazing platform and being so, um, great for our profession and everything you do for us. Kara secure, thank you so much. And they have your back. If you want to work with these little fiddle farts.

So here we go. Um, so a child’s neuro expressive behavior, or anybody’s neuro expressive behavior is really a window into their neurological integrity. So we have to take what they are telling us when they’re in our offices in particular. And what does that mean? Sometimes we can get frustrated, um, because they are a little bit difficult or challenging to work with, but we have to understand where they’re coming from and that’s what we want to try to do today. So I want to get, actually today, I want to focus on what are some things we can do to calm the storm, calm the chaos that’s going on in their brain to get that adjustment. And then next month we’ll poke our heads into what does certain behaviors mean? That sounds like a plan. So neurological signs and symptoms are merely a sequella of brain dysfunction, not the cause of it.

So what are the signs and symptoms mean? So, one thing I wanted to do is, again, we want to adjust into calm, not chaos and in today’s world, there’s a lot of not, not just your little fiddle, thoughts are coming in and chaos, but your adults as well. So how can we minimize that for anybody in our practices to maximize the effect of the adjustment? All right. A lot of these kiddos that are in sensory chaos, uh, in a sensory storm are coming in with their brains in chaos. So we’d like to calm them down in order for their nervous system, to be able to even accept that adjustment. And how do we do that? What’s the magic bullet. I mean, give you a few magic bullets, actually. So first of all, what I want to do, I’m giving you a bit of homework. I want you to go your offices. And when do this in two different spaces, one when nobody’s there, maybe just your staff.

So walk into

Your office through the front door, not the back door, if you tend to come in through the back door, but through the front door, um, on any given day when your staff is there, the lights are on just like, it would be a normal functioning day, but no patients there. And I want you to stop look and listen. When you walk into the office, what is it? What does it sound like? What does it feel like? Um, do you normally have the radio on and is it blasting, uh, do you have a video playing? What are the, what are the lights like? Um, is it dim and calm? Is it bright and, and, um, blaring take, just stop, look and listen. What it feels like in your office, expecially, from a standpoint of individuals that, um, get into sensory chaos very easily, then do that on another day.

Maybe you have to slip out the back door to go in the front door when patients are in there, because put yourself in their brain. By the time they get back to your office, are they in a ready as sensory defensive mode? Is it too bright, too light, too much noise, too much sound. And by the time they get back to you, they’re, they’re hunkered down and they are trying to defend themselves against all this chaos. That’s not going to be the child that you’re going to be able to connect with and, um, and, and, and adjust. Okay. So stop look and listen. Um, couple of tips on that waterfalls. I have a wall mounted ticket for me, wall-mounted waterfall, um, desktop and so forth. Those little fiddle parts can, can climb up into your, on your front desk or on a, on a table or something and get into a little bit of trouble with those.

So wall mounted where it’s higher, it’s safer, but, um, co noise, uh, water is calming. It’s soothing. If at all possible, switching out your lights, fluorescent lighting has a buzz to it and can flicker. And that can be, um, over stimulating for your PTSD patients for your post concussion patients for you, a little bit of arts with sensory dysregulation and like your autism spectrum. They see that flicker and they hear the buzz, which we may not, but they do. And that can be very, um, sensory disturbing to them. So look at your lighting, if you can switch them out for incandescent lighting, and that can be very helpful or turn the lights off and use just natural lighting through windows, but figure out a way around that they do have, um, covers for if you have the fluorescent panels, they do have a variety of covers that you can put over the lighting over those panels to, um, calm the, um, calm the visual storm from those fluorescent lighting and get them on Amazon.

So just again, um, maybe the, the, your telephones have them on a lower ring tone. So when the, when the calls are coming in, cause you’re a busier than heck it’s not allowed ring had maybe some rocking chairs with where those with vestibular needs can sit and rock and calm before they get back to you. Just little considerations like that can really help. Um, now for your kiddos, I want to show you a couple of things that I do in my office. You can do them, you can have your CA do them. You can have parents do them. You can do this from across all ages and all stages. I just happened to in those videos, be working with in this case, Elizabeth, who usually joins me and Elizabeth is in my suitcase right now. Don’t don’t, uh, don’t call, uh, child protective services on me.

I was traveling and I brought Elizabeth with me. So it’s usually, sometimes she shows up on the show, but she’s in the video here. So you can use on babies, on your post-stroke, your post-concussion again, across all ages, all stages, but these are very calming. Proprioception is, um, very calming to the nervous system. It’s grounding, it’s calming. So your kiddos that might be sensory defensive. They don’t want to be touched. They pull your hands or push your hands away. They are running around like tornado. Kids will give you something a little bit different for the tornado kids, but, um, they’re very sensory defensive. This can be very grounding and calming to them so that you can get your hands on them and do an adjustment.

Okay? So for some extra proprioception, what we can do is what I call lateral stretches. You’re going to just start opposite arm, opposite leg and gently traction and hold for like 10 to 20 seconds. And then you’ll do the opposite side and then I’ll do same side. This just helps with what we call body positional awareness and proprioception, but knowing we have two sides of the body, um, and then it gives some proprioception as well. So you do that. And then if you have an extra person on hand, one would do the arms and one would do the legs the same time, um, like, uh, you know, the quarter four seat kind of thing. So that is, um, ladder out of these stretches or bilateral, um, awareness or, and, or avoid positional awareness, knowing if both sides of body as well as some from reception.

Okay. So again, um, this is great to, um, foster optimal nerd brain development, right side left side brain, body, body brain connection. Um, but again, it can be very, very calming for those that are sensory defensive. Um, or you can just do some deep joint com. You can do that and then do some deep joint compression, just compress all the way up the arms and legs and squeeze my, some of my kiddos call them squeezies. Um, but that will calm them in order to get the adjustment you can use. Um, also use like weighted blankets. So I, I practice Gonstead. So I will on the older kiddos do, um, see the cervicals. So I made put a blanket, a weighted blanket over their lap. Of course, if you do supine, or if you’re doing cranial work, having a weighted blanket rule of thumb is about 10% of the body weight of the, of the individual that can be very grounding and they would just lay there and let you work on it.

So our ultimate goal is always to get that life changing adjustment. And I want to give you tips on how to do that. So that’s why we’re here today. So the other thing you can do now, I get these little sensory brushes on Amazon. Um, I give them out actually to, uh, my pregnant mamas or once the, the little ones born to do this, to foster optimal neurodevelopment sensory input, um, to, to, for, for, uh, proactive purposes. But again, if you had that tactile sense of kiddo that, um, is you’d go to touch, especially cervical spine, you start to touch them and they just push your hands away. Um, this is a good, good tool to use. Sometimes if they’re older, I might have them sitting up in mom’s lap and, um, I will just do their arms or legs. And then after I’m done doing this, I will let them hold that sensory brush in their hands as I adjust them or do cranial work. It’s just continuing that stimulus that is calming for them. So Amazon, you can get them by the dozen. Um, I tell some docs, you can, even if you want to give them out, get a sticker of your office logo and name on it and put the little sticker inside the brush handle right in here, um, right inside there. And then it’s got your office logo and so forth on it. Um, so their friends can see, Hey, look at my chiropractor gave me great PR for you. So let’s take a look at this.

What I show you here is it can use for may facets one or calming, get the settle down, particularly before you’re doing Jessica. Cause that’s the ultimate thing, right? It’s getting them awesome, lifesaving adjustment, but I also use it to enhance the sensory, give this for parents to do it at home, especially for the self little parts that aren’t meeting their Maura milestones are leading me to go to language milestones. Um, because we know that motor development fosters language development. So we want to do this, not just the parts that are showing average neuro development, but to foster an optimal mode about it. So we can do different things. We can use a brush, second brush, Amazon, okay. Rule of thumb. You put another pressure. So you slightly bend the bristles or you can use, I usually use a smaller ball in that. I just don’t have that here right now.

I house, um, a little massage at home. And what you can do is you can go start, um, from the Palm, preferably open Palm, um, on one arm and we can come on and just stroke. And then you go down the leg and then he would do the other side. Now this is going to help that we call that around knowing right from left, which is a key core, fundamental step for body position awareness, proprioception, visual, motor visual, spatial development. And then we go across the body. We go one arm across the leg. Okay. And then I would do get a smaller ball and I would do so you give me it’s different sensory sensations, prayerfully, Nudie oriented diaper. Okay. So you’re going to go one side of the body, the other side of the body. And this is for all ages. Now, this is really great for your little, little parts that don’t know, right from lap.

Let’s say they’re five or six years old, and you want to foster ladder reality knowing right from left. Um, this could be an issue with kiddos with dyslexia and it’s just crossing the midline. So, um, again, we do the same side, same side, cross lateral hostile, different textures. Um, I also also, um, advocate a lot of tummy time nudity, you know, getting a lot of sensations. I’m getting them up on a boppy. You can do it again on the posterior side. Um, and so these are some good techniques that we should all be mindful of in order to foster offer neuro development, but also intervene if you see average motor and sensory velvet.

So there you have it again, this is, I give this to parents to do at home because it can help, um, foster that sensory defensive, get them out of that sensory defensive mode. But I do this in the office as well, um, in order to calm their nervous system and ultimately get that good adjustment. So it takes you, you know, in a minute or two, you can do that. And then usually they’re so relaxed that they’ll just like, okay, you can get that adjustment done. So you can do this on the move too. So some of those kids that are in that tornado storm, I’ll show you something else here. Um, this one is actually, I think we’ll do it. We’ll do it from bad. We’ll do this one on here. So this is, um, one of my older autistic kiddos that was, that was diagnosed on the autism spectrum, but, um, has come a long way.

And so I have her supine right here and you see how I kind of modify things. Um, this, I call the cranial nerve integration and I cannot tell you how many docs when I met lectures and I give this, I’ll get, uh, an email or message back that, Oh my gosh, this has saved the day. So many times for so many kiddos. So we’ll look at a supine here and then we’ll look at it how you can modify it again. It’s chiropractic on the move. A lot of times we have to adapt our body and our responses to there’s. One thing is we don’t ever want to seem bigger than they are. So for instance, like if they don’t like eye contact, don’t force them to make eye contact with you. Um, if I match their, um, their, their tone as well, some kids want me to speak a lot louder and they want me to be silly and some kids that’s too sensory overwhelming.

So I will calm myself down. So learn how to match their sensory cues if they’re covering their ears a lot. Um, and, and you notice they’re sensitive to noises and you close the door and they’re startled, bring things down a little bit. Okay. Um, if they tend to talk louder, um, you know, you, you might be able to bring your volume up, um, get down on their level, get on the floor with them, match them at their, their body posture, their body, you know, they’re, they’re smaller and they’re crouching down. You make yourself smaller match their, um, their specific needs. Uh, then you gain their trust and then you can start to do things like this.

So this is the cranial and, and integration had procedure. This is to help calm kiddos down. Um, the premise is to what we call it, drive the cranial nerves home, but it’s very calm and relaxing. And sometimes they do this before. Um, trying to Jessica that’s put it in their shoulders layers or bat your hands away. So you’re going to put your start with one hand right here and put it on the forehead. And you’re just going to do a sweep down to the back of that, that as a premise that you’re taking here and driving home the brainstem. So you’re going to do two passes like that, and you can do this lying down or seated or any way to get them do that. Then you’re gonna start at the forehead and have you use it for me. So when you show the people how to do this, can you relate still there, sit up. I’m going to start at the forehead and go up over the years and drive them home. Or you’re asleep that cheeks up the, that chin and get all the long term up over the years and down the back of the neck, driving home, you’re going to two houses here, two houses, and then you’re going to take all three fingers. You have a shin cheeks, forehead, chin, cheeks, or head and drive in home. Okay. And that’s a crayon of friction.

That one is amazing. You guys, um, you can do this on the move and it just sets the tone, especially if you want to get a good cervical adjustment. So again, tools, tricks, tidbits, um, ultimately to get that gold, you’ll see here on this one, how I do this, I combine what I call the respiratory diaphragm. The respiratory diaphragm is, um, think of the Vegas nerve. It comes from the brainstem down at branches out underneath the diaphragm. And it branches out to, um, all the visceral, the neurovisceral sensations, which is a big sensory, um, organism as it is. So, um, that where it branches out underneath the diaphragm is so incredibly powerful. So I’m going to show you how I combine a respiratory diaphragm hold and the cranial nerve integration that the little fiddle fart, we’ll all look at this video on the left here, this little guy, um, very, very sensitive defensive. When he comes in, like I couldn’t even touch his skin. So I worked with them and you’ll see at the end, I was actually able to get my hands skin to skin. And then after that, I was able to get him up on my pelvic bench and adjust them. And he was cool beans cafe. So I just want to show you that and we’ll do a combo.

What can you see at books and front? They’ll try you see snake snake. Now what you can do is again, the cranial nerve integration, swipe white over the eyes, down to the brainstem cheeks down, chin up around them. Do that twice, keep him entertained. He was a handful. I could not catch him at all. And I just go with this and then you can go back to the respiratory diaphragm earlier when he was pulling my hands away. And I had to put a shirt down, put my hands over his shirt, and then he could tolerate it again. Now I’m skin to,

So what it is as you see this picture right here, this is where the little guy supine, and basically what you’re doing is your hands are parallel between, um, the under ones under, um, the last few ribs, depending on the size of the child, right? Sometimes your whole hand takes up the whole cavity. So one’s going to be underneath and one’s going to be over that, um, the diaphragm area. And you just pretend like here, you just pretend like there’s a water balloon between your hands. Don’t overthink it, get your left brain out, go right, brain, close your eyes if you have to. Um, but just pretend there’s a water balloon there. A lot of times I’ll close my eyes and it’s pit, you’re just resting very lightly, like the pressure of, um, uh, really ripe tomato or the pressure you would put on your eyeball eyelid.

Um, and let your hands just pivot and move as the body wants to two to five minutes is kind of the key time, um, used to be two, two minutes and they see that five minutes that myofascial release releases better. That Paschal release better after five minutes, the tissues warm up more, and then you always want to end your hands where they’re parallel. Um, but that w it ha that’ll help with that bagel tone and calming, and again, get them calm. Then sometimes what I’ll do is I’ll, while I’m doing it, or afterwards, I’ll hand them a sensory brush and they can brush themselves, or they just like to feel it and bam begin and then get the adjustment. And that’s what it’s all about. So these are great tips and tidbits, um, to ultimately get that optimal adjustment. So I want to leave you with one, um, what I call a whiteboard wisdom, kind of pulling this all together and then, um, go out and just practice.

Don’t overthink it. Um, on your cranial nerve integration, respiratory diaphragm, you can do those. You can put toys on the pelvic bench and let them cruise along the pelvic bench. As you’re moving along with them. Um, have a mom mom’s lap. Um, I’ve done it in the waiting room with really sensory defensive kids that don’t want to come down the hallway. They don’t trust me yet. And you might have to do this the first half a dozen visits in your office until that little fiddle fart gets to know your office, what it feels like, what it smells like. Um, don’t have burning candles and all those things to, they feel safe in your environment. And I’ve actually come out to the waiting room and that’s all we’ve done for the first four to six visits. And then they trust me and then they’ll come down the hallway into an adjusting room. So, um, don’t take offense to it. They’re just really expressing their, their neural storm, their sensory storm in their brain. So let’s chill, chill with this real


A sensory defensive child.

Our sensory experiences will shape the way we respond to our environment and well, everything in life. Really, in fact, we have eight different kinds of sensory input into our brain. Five of these senses come from outside of our own body. They are taste, touch, smell, auditory and visual three senses come from within our body. Those are vestibular proprioception, and interoception now for some people, certain sensory information can be too much or too little. This causes an imbalance of information within the brain and body and can lead to an overwhelming sense of insecurity, sensory information that is too much. It’s like a little cup of caffeinated coffee. It fills up too fast and souls over in this situation, the brain can be on hyperdrive with too much information bouncing around, but nothing is organized or making sense or sensory information can be like a very bigger cup of decaffeinated coffee that will never reach the top.

In this situation, the brain will not be getting enough sensory input like being on hypo drive, making it hard to know what’s really going on in the person’s external environment and within their body, either one of these scenarios will lead to anxiety, fear, and a maladaptive response to the world. Now for the doctor of chiropractic, it is important to understand that a child’s behavior is a window into their neurological integrity and a window into their ability to regulate and organized sensory input into the brain. Here are some simple steps that can help chiropractors working with children to better connect with the child in order to better serve them through chiropractic care parks, pause, stop talking, suck charting notes, stop everything, and take a quiet minute to just observe the child. Second ponder. What is the child’s behavior telling you about how they are perceiving and adapting to their environment?

Third proceed. Once you understand what sensory input the child is trying to screen out or trying to upload, you can proceed with ways to provide them with what they are innately, trying to find. And once you’ve done the three PS, you can to three seeds first call help the child regulate their nervous system based on their needs. If they are hypersensitive, decrease their sensory load by such things as turning down, lights, lowering your voice and avoiding eye contact, deep pressure to the joints and muscles can provide appropriate susceptive input, which will also help screen out other unwanted sensory input. Now for those high boat, sensory children providing a little vestibular and proprioceptive input can help regulate the sensory chaos in their brain and help them call once the child’s sensory needs are met. Find ways to connect with them through touch words, or play a chance to feel safe, understood, and excepted. Third chiropractic once a child’s defensive system is lower and their nervous system is ready to accept input. You can proceed with a life-changing chiropractic adjustment. Now it may take a few visits before this is possible, but setting the stage with the three days and the three C’s will be goal to learn more about how to best serve children with sensory and other neurodevelopmental challenges. Join the intersection for life movements, intersect for life changing lives, changing the future.

Let me have it three PS, three CS, um, easy to remember, just start practicing with it. Um, once you, once you do it more, you get more comfortable and, um, maybe just try the cranium live integration, and then do the ladder alleys stretches and then combine them. But, um, again, our mission is to ultimately get that life-changing adjustment. And I hope that you got a few pearls to add your Pearl necklace, to, um, add to your, to your, uh, patients and help them receive that ultimate chiropractic adjustment. So next month, June, we’re going to be in June already. Holy Hannah boats. Um, Dr. Erik Kowalke is with you the first Thursday of every month. And I will be back the third Thursday, and let’s have some more fun and until then, keep changing lives, keep changing the future and ChiroSecure again. Thank you for being amazing and giving us this platform. You guys keep changing lives. We’ll see you next month.

Today’s pediatric show children.

Empowering Women in Chiropractic – Epigenetics, Chiropractic and the Future of Precision Health

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Disclaimer: The following is an actual transcript. We do our best to make sure the transcript is as accurate as possible, however, it may contain spelling or grammatical errors.

Hi everyone. I’m Dr. Melissa here with you today at the impact factor show. This has been fun today. You know, technology is one of the things we’re going to talk about today. It’s one of our greatest leavers to be able to truly scale and grow our reach and our impact, but it can also create curveballs like it did today and getting this show out. So we had to improvise right now, I’m with you on my phone. However, the great thing is, is I’m dedicated to still bringing you wonderful content. All right. So let’s kind of jump in today. Um, you know, I feel there’s some very important conversations that, um, that need to be brought to the forefront right now, especially in our profession. One of the things that’s so beautiful about chiropractic, you know, is of course we are profession founded on principle, natural health from above, down and inside out.

I can remember being in school many years ago. I won’t say how long ago. And at that time there was this huge debate between if you were straight or you were mixer, and there was really this division line and it meant something to just be straight hands only. And while I absolutely love our foundational principles, understanding that we are a profession that uses our hands, we are B, we are able to truly come in and connect with another human being, to assess what is happening in their body to be able to detect and correct where there’s interference, right, where there’s interference with that life force is of course, what we know as subluxation and this idea of removing the interference and allowing that life force that innate intelligence to kind of do what it does. Well, of course that’s what we were based on, but we are now living in a really interesting modern world.

Are we not? And so I’m going to invite you today. I have no idea if you went to school in a time, or maybe this is still part of your reality, if there’s a conversation around straight or mixers, but today I want to invite you into the fact that we all, whether we like it or not have to be mixers by the very fact of using technology like this, we’re coming into a time where things are rapidly changing and the future is faster than you think. I have been fortunate enough for really the past almost decade to be, um, kind of an early adopter into the field of epigenetics and then into precision health and medicine, and really looking at genetics as the human blueprint and understanding epigenetics to me really is an extension of chiropractic because it’s the science and the understanding of how right, our outer world and our, our interactions within it, isn’t forming our very genetic codes.

So I like to think of it as the communication highway between the outer world and the inner world in each and every moment, the body is always on the lookout to determine, is it safe to go out there and thrive? Or is it not? And of course, based on the external conditions, well, that’s laying down information. It’s laying down, literally marks methylation marks that are placed and given to the next generation. Now these are not genetic mutations. They’re literally like marks and pencil to say, Hey, this is what’s happening on this day in time. Now, why am I telling you this? Because, because of my ability to be in this environment of precision health, through epigenetics, I want to pose a couple of things. First and foremost, epigenetics understands that outer world is informing inner world. Well, that’s exactly what above, down and inside out understands there’s information coming from the outside in that’s impacting and affecting our ability to express our innate potential.

And so I pose that chiropractors are perfectly positioned to truly be the leaders in this conversation around epigenetics and moving into more of a precision based model when it comes to health and human thriving. And because the future is faster than we think because of modern technology, because of things like unexpected pandemics, we are now seeing an influx and a rapid uptick in of course tele-health. But what I want to share with you today is not just telehealth and being able to have a way to communicate with clients and patients through our phones and through zoom and computer screens, but something even more exciting is happening, which can impact us as providers. And I want to let you know about this. So right now we are really less than 18 to 24 months away from new technologies being leveraged and utilized in health verticals that will forever change how healthcare is being delivered.

One such methodology is virtual reality, virtual reality, and augmented reality are two tools that are coming in. They are readily, they’re already being used in some therapeutic settings, but they’re getting ready to come in and be deployed if you will, at a global scale, um, beginning in as little as 18 to 24 months. And it’s going to be something that is really can be something I’m telling you, not for us to be, but to understand that technology is coming in and it’s going to be used and can be leveraged for us as providers as a tool. If we understand it, if we can become early adopters, if we can really realize that, yes, we are rooted in ancient principles and teachings for natural health and healing, and yet the world is advancing more and more every day through technology. So how do we, instead of being at odds with it back to the mixers in the streets, how do we find common ground and how do we actually begin to think as early adopters?

How do we, you know, I look, and I can tell you, I believe that chiropractors and the field of chiropractic was really quite a visionary approach while yes, it’s all about innate natural healing. What we as providers have in today’s modern healthcare landscape is an advantage to what most doctors of other degrees have. And what I mean is this, because I’ve worked with every type of provider over the last decade, plus in the integrative health and wellness space, I have a whole network of incredible friends that are MDs and dos and NDS, and, and of course, DCS and NPS and NAS. I mean, there’s all the degrees, right? All the people out there. But if, if, if a provider has come from a traditional allopathic teaching background, they don’t quite understand in the healing, right? It wasn’t part of their vernacular. It wasn’t part of the philosophy of what they were taught.

Um, it was more input output. And so if there’s a symptom, then there’s a pill, right? If you have this, you’re going to give this and, and modern science has had to, or, uh, rather, um, allopathic care has to kind of be that way yet the truth in when I say chiropractors were visionaries, what we have always understood, even if, well, over a hundred years ago, the diagnostics weren’t there to validate it. There was a knowing that wait, it’s more than just one input equals one output. This system is dynamic is complex. And so now where we’re at, I’m going to keep kind of stay with me. I’m weaving these elements together. And I’m going to give you some thoughts to consider about how you can really look at your own opportunities as a doctor of chiropractic, to really leverage technology, to continue to be a trailblazer, to continue to go out and really be the leader, not only in your local community, but on a larger level, if you choose.

And so now here’s a few things you already knew that system was complex. Most allopathic, clinicians and physicians don’t really understand that it’s not until they go out into practice and they do one input equals one output and they recognize, well, the pills aren’t actually correcting the ills. And so then they have to give more pills and more pills. And of course there is no lasting solution, right? And so it’s when they go far enough down that path, or they become disillusioned that they kind of pull back and say, well, wait, what’s really going on here. And I will tell you, and of course you probably know this more and more clinicians of all backgrounds and types are understanding that this human system is complex and dynamic. And there is more than just a single, even a single adjustment doesn’t allow for all of the inputs that single adjustment does remove interference, but where did the interference come from?

Where is it present in their daily lives, in their environment? And what is the full impact, the full impact that, that subluxation and many of us have people that come back again and again and again. So there’s chronicity. Why are there chronic subluxations? Why is there chronicity of who’s showing up in our practice? And this is again, the science of epigenetics is the fact that we are complex bioinformatic organisms, that a single input does not create a single output. And this is actually good. This is actually good because you’re going to be able to leverage this in a way that can take you into the virtual space. It can allow you to use tools like AR and VR. It can allow you to create more of a precision model within your current practice. So stay with me. I’m going to continue to thread this needle for you.

And as we’re going, I don’t know if I can see questions, but if you guys have them, I’d love for you to drop anything in the chat. Um, you know, if there’s something specific you want to know about, then I would love, love, love to be able to have some kind of dialogue with you. If I’m not able to answer it here alive right now, of course I will absolutely come back and communicate. Um, because I’m all about wanting to make sure that you, my fellow peers have this information and these resources. So let’s go back to kind of where we’re at. Um, so obviously more over the past year, right? Tele-health has really increased and people are not coming in as frequently. People are still coming into our practices, but people are now understanding, well, wait, is the, is there something else? Is there another way?

And so, um, when we realize that what major companies are doing right now is putting literally billions of dollars into leveraging technology so that healthcare can become instead of a one size fits most into precision. So let’s keep going down. This lane of what’s coming with the future is faster than you think I’m going to connect it back to the epigenetics, and I’m going to connect it back to your office. So with the understanding that our genetic code, the fact that we can now order a 23andme test kit, and we can get back information on our very genetic blueprint, our blueprint is potential. It’s not our destiny, just because you have the code doesn’t mean the code expresses what informs the code or the signals from the outer world, all these myriad of inputs, not a single input, but all these inputs, right from the air, we’re breathing, the foods, we’re eating the relationships.

We’re in the bed. We sleep in the products we put on our skin, the quality of our air outside, the how much sunlight exposure we get on and on and on and on the list goes every millisecond there’s inputs coming into our system, that’s informing our genetic potential. Now this is where it gets super interesting. So in the field of advanced science and futures faster than you think what’s happening right now is that, um, you may or may not know, but there are things like gene editing and gene therapy, we’re literally research dollars are going into looking at genetic mutations, being able to take out part of that code to completely eradicate like sickle cell is one of the very promising, um, genetic diseases that within really the next five to 10 years, we’re going to be at a time where gene editing is going to be very normal.

And we’re going to, it’s going to be part of, kind of a clinical solution depending on how children are born into the world. So we’re going to have things like CRISPR at our fingertips to be able to look at working with that genetic code. We have nanotechnology that’s coming in that literally. I mean, it really is. It’s, it’s so fascinating. The things that are coming, um, but nanotechnology are, is going to be able to go in. So right now we have wearable technology, things that we wear on the outside of our body. Maybe you use them, maybe you don’t more than 526 million people use wearable devices, wearable devices, to have a better understanding about what’s happening in their system. And what I personally love about wearable technology is it’s an interface between the outer world and the inner world. So think about how many people have zero awareness, right?

Or minimal awareness between their head and their body. Like they’re in denial that they’re stressed, they’re in denial. That there’s anything wrong, right? Like they’re in denial that they are exhausted that they’re behind, they’re beating their body up and wearing it down, which we know as doctors and clinicians, that if they keep wearing their bodies down, if they don’t take the time to rest and reset, right. Healing cannot. So they come to you saying, Hey, I heard give me an adjustment and fix me. And they expect you to do it in one or two or three visits, but they’re not willing to take ownership over their own health. You are not the person that’s supposed to fix them. They have to become empowered and engaged and an advocate to their own health, which is what wearable technology is now able to do and facilitate because their brain, they may be in denial to themselves.

But the moment they look down at their wearable tech and they see their HRV stress score. And they’re like, Holy crap. I didn’t think I was stressed, but I’m really stressed. They see their oxygen saturation, they see their body battery and they cannot deny the fact that they’re not recovering, that they’re not getting deep sleep, right? They’re not getting these essential ingredients that are important to you as their doctor to be able to leverage and educate on so that they can do more than take two steps forward. And three steps back. You are not here to just be a symptom manager, right? As a doctor, you are a teacher. You’re an educator. You’re a guide on this process, not just a healing because we’ve been living in a world of surviving and just getting by of symptom management. And most of the dollars when we look at the pie of healthcare, the majority of the dollars are spent on the 20% of the population that has sickness and disease.

The 80% that does not yet in sickness and disease that is saying, Hey, what’s out there for me. There’s, there’s very little right now. That’s actively out there for them because all the dollars are spent on sickness and disease. But guess what? There’s a larger piece of the pie that doesn’t want to become sick. They don’t want to become disease. And they’re also not buying into the story of maintenance and prevention prevent. I don’t want it like who wants to think about preventing a heart attack? I’d much rather go out and be unstoppable. I’d much rather go out and be vital and vibrant. I want to be optimized. I want to be at my peak. So the narrative and the story that we have been sharing for so long as clinicians, it’s not resonating anymore. So there’s a big mismatch and this 80% that doesn’t want to get sick and disease, there’s really no path for them.

I want you to think about that. What could that mean for you? What could that mean for you to really go into precision health and optimization? Instead of look sick, people are still going to come in. You still get to work your magic on people that are, are in a state of dysfunction. Because if we now come back again, stay with me, I’m going to weave all of this together and put it in a nice, pretty bow before we wrap up here in 10 minutes. And so now all of a sudden, right, like what I wanted you to know is we have this wearable technology that people are using, but it’s going to go even deeper than that. The nanotechnology is going to be able to come into the system and read the system real time where we are heading is precision. The way that AR and VR is going to be utilized is in, in pairing with the moment there’s the genetic blueprint and they understand the potential and they understand, Oh, you have a propensity to have insulin dysregulation.

Let’s just go with that. This is a really, this is a really normal one. And then of course the foods that we’re eating, the stressors that we’re putting ourselves under are fueling that blueprint of potential. That’s already innately there, but it’s like we put gas on the fire every day. And it’s more than just the food. That’s another talk for another time. But what happens is now like with the AR the augmented reality, if you’ve ever watched, um, a Marvel superhero movie, if you know who Tony stark is, Tony stark had the glasses, right. And inside of the iron man suit, there was those feedback that the feed out, um, what am I trying the readout, right? Like Jarvis is talking to him and you can see all the little things. Well, that’s what augmented reality is. We’re going to be able to have these glasses that we’re able to project and see things within current reality and add to it.

And so now you go into a restaurant and it understands your genetic potential. And it’s also now reading your, your HRV, your stress levels. It’s, it’s, um, getting feedback time on your pulse and your heart rate. And it’s seen that you’re in a stressed situation and you’re wanting to go for the ice cream and chips, or, you know, a hamburger and French fries and what the AR is going to have the capability to do is to remove those items from the menu so that you actually only see the items that are most optimal for your system at that time and gang, no, I’m not sitting here telling you science fiction. I’m telling you what is in development. I know this because I’m in partnership with a large company out of Europe, that they are the forerunners in the health and wellness and lifestyle space with AR and VR.

I’ve, I’ve seen the plans. I know the, the billions of dollars that are flooded into this company. And this is just one of many, just one of many. And they’re in the field dedicated to thriving health verticals, entertainment, sports education. Um, and so now we’re coming into a time, again, the big point I’m wanting you to know, is it lots of money is being spent on technology for precision medicine, but you can already begin to get precise in your practice today. And if we really get honest with ourselves as providers, and now we think through the lens of I’m a chiropractor, I assess for interference to the system. I’m looking for these subluxations, where’s the interference. So now let’s go back to epigenetics is the communication pathway between the outer world and the inner world. What to the, to the degree that the quality. Now, we’re going to think about the quality of information.

The quality of the inputs coming into the system are in direct correlation to the expression of the system. Okay. The expression of the cells of our biochemistry, of our nervous system, of our parasympathetic parasympathetics of our, of our neuro-transmitters of our hormones. It’s all in communication. And yes, we work with the spine that pathway between brain and body. Yet, if you stop for a moment and say, great, here’s a subluxation here’s interference. I’m going to go in and precisely remove it. But then they go back to their environment, filled with all of these inputs that are going to come back in and continue to accumulate. And what is the quality of those signals? Meaning how is their daily life informing their very expression of sickness and disease of balance and homeostasis of health, of thriving, flourishing. There’s a scale from unbalanced all the way to enhanced.

And oftentimes we’re only toggling on the one side, just trying to get them out of unbalanced, out of symptomatic. I’m just back to homeostasis. But what few of us have realized, we’ve talked about the wellness continuum and maintenance, but guess what? There’s so much more than just getting to homeostasis and balance our systems embedded in our very genetic code is literally the code of life that is designed to evolve. And evolution is more than just homeostasis. And why I’m telling you this is, remember that 80%. Who’s not sick and diseased yet. Okay. They want to, they want to be super human. They want to be optimized. They want to perform at their peak. They want to be ageless. They want to live to one 50 and beyond. There’s a lot of people out there I’m in the longevity space. Like, and I’ll tell you the biggest group of biohackers, like our 30 somethings are all about saying, I want to get to one 50.

They’re not focused on it. They don’t want the story of, I want to be identified with the disease and be broken, and I need to be fixed. They’re saying, I want to be unstoppable. I want to be amazing. I want to be limitless. I want to be optimized in every way. So is there an opportunity for you and your practice to begin thinking about how can you create a story, a narrative, a deliverable that you can deliver with and through technology that people don’t have to just come into the practice. They can come into the practice, but then they can have an experience. I call it the visit beyond the visit. What touch points can you begin to think about now creating what types of content and programs that can support what you’re doing in your practice, but they speak to what happens when somebody leaves your practice.

They speak to all of these epigenetic leavers that are found in their daily lifestyle. That’s what I want you to consider and think about now, a lot of the work I do. So yes, I have a large brand in the longevity and optimization space. I do work with people’s very genetic blueprints. I get very precise and I design incredible optimization programs for them. And a lot of what I do is online. I also leverage technology. I do a lot with neurofeedback biofeedback. I do a ton with helping to optimize that parasympathetic sympathetic response, really still working through the central nervous system, right? The autonomic nervous system. And of course, chiropractic adjustments are amazing for that. But what do we do when they leave? How are you supporting your people to continue to harmonize them, optimize that vagal tone, that parasympathetic response, the more we can get them in parasympathetic and sympathetic, great, the greater, their healing, the greater their opportunity to get to homeostasis the faster you get somebody to homeostasis.

Then the fun really begins. Then you get to move into this optimization lane. So today I’m inviting you to obviously consider, okay, what is coming and, you know, are there ways that I can start looking at technology, thinking about how technology is going to continue to inform my practice and the people I care for? Are there things that I can do now that can create an even more efficient and effective experience for my current patients and clients? And is there a way that I can also have some freedom I can scale? I don’t have to just be one-on-one and my success and failure depends on how many people come through my door. Is there a way that I can start to scale my expertise into the digital space? So beyond my front facing programs and work that I do with all my longevity programs, I do mentor and work with our fellow peers, right?

Just like you, really purpose driven, mission minded, health, preneurs, that understand, I don’t want to be left behind. I want to really be able to understand what is coming and how to stay ahead of it. Remember getting well over a hundred years ago, look, BJ D D they were visionaries. They were trailblazers. They saw something that nobody else saw and they jumped in and they went out and they started to talk about it and to be about it. And they built an entire profession. We are the storytellers. The question is, what story are you going to keep telling? Is it one of limitations, sickness and disease, or are you going to get curious about the technology that is here and coming and how rapidly it is coming and how it’s no longer about let’s find the root cause what we are here? Because look, AI is going to out diagnose any of us in every field of medicine and wellness.

So it’s no longer just our beautiful brains that people are going to come to us for really what people are going to continue to need more than ever is how they retain their humanity in the face of technology. How do we leverage and harness technology to enhance thriving and flourishing? How do we continue to evolve forward into greater States of health and wellbeing? It’s all here and it’s available to each and every one of us. And I just really want to encourage you guys like understand you are leaders in the story that you get to tell can be uplifting and empowering and inspiring. And it doesn’t have to be about you’re broke. You’ve got to come to me to fix you. You’re not here to fix anybody because nobody’s broken. The system is intelligent by design. And your job as it’s always been is to identify the interference, not just in the spinal cord.

Okay. Where is that interference? And this is the epigenetics coming from the outer world that is accumulating and informing the inner world. And then the byproduct. Right? Of course, there are times that there are subluxations from physical trauma, trauma aside, acute impact aside. What’s happening with these chronic visits to your office. It’s all what happens when they leave. And I’m going to tell you, there is no fad diet. That’s a one size fits all. There’s no cure, all supplement that what drives the system. It’s so primal. It is, there is a code of life in our DNA. And it’s very simple mechanisms from out here that inform our expression of thriving in here. And the faster you learn about this and understand how you can share this, the greater side-out leader, you will continue to be that’s who you are, keep doing what you’re doing.

I’d love to be able to share with you any of my resources. If you want to know about more mentorship programs or resources, by all means, you can visit me over at docmelissa.com. That’s primarily my front facing site for my clients, but that’s going to be the best way. I’ve got a ton of resources over there. docmelissa.com. It’s super easy for my clinical programs and the stuff I’ve been doing with my fellow health preneurs like you for years is over at practiceimpactmasters.com. Either way you can find me in both places. I hope this conversation today has been insightful, inspiring, intriguing, and uplifting. And now it’s your turn to really go out there and get curious, understand that you are here to be that true

Early adopter, that trailblazer at leading the way so that you can continue to make a lasting impact in your community, your clients, and all the lives that you serve so that you can go out and have both a business and life you love.

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