Empowering Women in Chiropractic – The Signs and Symptoms of Long COVID In Your Patients?

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Disclaimer: The following is an actual transcript. We do our best to make sure the transcript is as accurate as possible, however, it may contain spelling or grammatical errors.  We suggest you watch the video while reading the transcript.

Hello everybody. Dr. Julie McLaughlin here from Vital Health Protocols. It’s been a long time since I’ve been here on the show and about that today. So, um, let’s get started. We’re going to be talking a little bit about COVID and, uh, I know that we’re so over it we’re, we’re just done hearing about COVID it’s just messed up the world and, and, you know, we think, well, you get over it. You know, you have a box of tissue and you’re in you’re good in a day, but I gotta tell you there’s a lot more to it. There’s a lot, lot more to it that most people don’t even know until it happens to you. So let’s do this first. Let’s think ChiroSecure because without ChiroSecure, none of us would be here. So I want to do, you know, thumbs up little hearts because they are so great. They sponsor so many educational, um, programs for us and they not only are our malpractice carrier, but they are much, much more so let’s make sure we give them all the love that we can.

So I want you to know that COVID can happen to anyone. And I know by being in these women’s chiropractic groups in these chiropractic groups has happened to a lot of docs. And I’m also in groups with tens of thousands of other people who have something called long COVID. And last spring I got COVID and it actually, I think it was my second time getting it. The first time was way back in the beginning of 20, 21. We didn’t have tasks and we didn’t know. Um, and we’re not going to talk about vaccines cause we don’t want to have any issues. This can happen to anyone. It doesn’t matter your vaccine status and it can happen multiple, multiple times. Um, it really, really is a huge, huge deal, but it’s different for every single person. So back in, I’ll tell you a little bit about what happened back in the spring.

I felt a little sick and I thought, uh, you know, I I’m, I’m just having a little cold or maybe it’s the spring. I have some allergies and I went about a week and then all of a sudden I lost my sense of taste and smell and I got tested and I was positive. The other people in my family also got tested and they were negative. Um, so I thought, okay, I’m just gonna get better at home. And uh, everything’s gonna be fine. Well, long story short, it didn’t get better at home. And I started getting worse. Um, I started losing my ability to breathe. My pulse ox went down and I went into the hospital and they did some fluids and they did a little bit of testing and said, you’re okay, go home. And you’ll be fine. Well, two days later I collapsed on the floor and couldn’t breathe.

I couldn’t talk, I couldn’t stand up. I had to have an ambulance come and this is the first time in my entire life that I’ve been. I, I don’t even want to tell you how old I am, but I’ve never taken medications, nothing. So it’s a Berry Berry first time I’ve ever had any kind of illness because I’ve been practicing functional medicine and chiropractic since I was in my twenties and I never had a need for this, but this time it was totally different. And so when I went into the hospital, I was there for five days and they did every treatment you can even imagine on me. And I came out and I was a little bit better. And then another week went by and I was back in the hospital again. So the thing is with COVID and I’m going to talk about the symptoms and I’ll talk about the symptoms in what I experienced and what the study show and what other people are experiencing because you are seeing this in your practice and you’re seeing it. [inaudible] post backs, pre COVID post COVID. You’re seeing with people with multiple COVID, um, test positive. I know at least multiple people that have had COVID three times. Um, so we want to look and make sure that we’re not missing anything. And I want you to make sure ChiroSecure has an excellent informed consent form. They want you make sure you download from them about COVID information and have all your patients do it. It’s super, super important to document this in your notes. And as we go on, you’re going to see why.

So when we look at just the clinical course of COVID, and this is what the CDC says, that it’s about a six week course. So initially you get your exposure and it’s like five to six days, and then you get symptoms and then most people recover in two weeks. Or if you get it really severe, you recover in six weeks. But I can tell you with long COVID, the recovery is a year to a year and a half. And that’s really, as long as we know COVID has been along around, because some people aren’t recovering like that. So 30% of people who get COVID experience long, COVID an 85% of people with long COVID had the mild form in the beginning. It never even needed to be hospitalized. So we have it in our minds that the people are getting long COVID are people were on ventilators and, and happened to be hospitalized, but that’s not the case.

The bast majority were never hospitalized. And so it’s a scary, scary thing. When you don’t know that you’re not getting better. So we’re used to getting a cold and flu that we get better from. We used to have back pain that you get better from this morphs. It’s very, very deceiving because it morphs and you just don’t get better. So what long COVID does is it just stays in your system and the symptoms change. So these are the different phases. There’s acute COVID. And it’s really important to look at these timelines because the sooner you can get somebody’s treatment, the better off they’re going to have to alleviate the long. So the cute COVID is the first two weeks of symptoms. Post acute COVID is up to 12 weeks of symptoms. And chronic COVID is greater than 12 weeks of symptoms. Once you hit greater than 12 weeks of symptoms, that’s when you know this isn’t going away anytime soon and long, COVID really describes those symptoms that are happening after those 12 weeks.

So when we look at how do we determine somebody has a mild case versus someone who has a critical case, because we always think that, you know, you either have it where you need a box of tissue for two days, or you’re in the hospital on event and not recovering, but there’s a lot of places in between. So I want you to look at these categories and the mild case, you’re going to have the typical cold and flu symptoms, right? Some GI symptoms, as well as loss of taste and smell. There’s going to be no pneumonia on the chest x-rays or, or chest CTS. There’s no evidence on any of the testing and you’re gonna have no shortness of breath at all. In the moderate cases, you’re going to have radiographic findings of, uh, of a pneumonia. You’re going to have fever and you’re gonna have a lot of respiratory symptoms.

And then the saturation of oxygen is actually going to be below 94 on these people in room air in the severe cases. And this is where I fall into this. The saturation of the oxygen is going to be below 94. And then some of the partial oxygen is going to be below 300. There’s going to be infiltrates in the lungs at least 50% within 24 to 48 hours. So in COVID is a little different. I’m going to show you an x-ray, how those infiltrates get into the lungs. The heart rates can be very rapid above 125. And like my resting heart rate is an 110. So as long as I’m 110 that’s my resting heart rate is COVID does crazy, crazy things to us. And then the respiratory rate’s going to be greater than 30 breaths per minute. Now in the critical ones, they’re going to have respiratory failure. These are the patients needing to be on ventilators and it happens very, very quickly. It’s not a long drawn out thing with this. They’re getting subsisted going into shock and they’re having multiorgan dysfunction. So when we look at these categories, we want to say, well, really the people in the severe and the, the critical are going to get long. COVID false. It’s not true. You can get mild COVID and still get long COVID. You can, you can get the backs and get long COVID.

So we’re going to talk about, oh, my slides are a little goofy here. Sorry about that. But we’re going to talk about eight organ systems that are affected by Kobe. Cause we just think of it as a respiratory thing, but it affects all the tissues that have ACE two receptors on them. So these are little receptors that COVID can kind of plug into and it, those symptoms. So we’re going to look at the heart, but we’re gonna look at the circulatory system separate from the heart. We’re gonna look at the lungs. We’re looking at the brain and the central nervous system, the thyroid, the kidneys, the liver, and the GI system.

So the most common symptom with COVID with long COVID is that your symptom will change whatever your symptom is, you better be ready because it’s going to change. And you’re going to think your patients are making it up. Or if you have it yourself, I was thinking, am I imagining this? How could my symptoms change so much? So you get one symptom and it morphs into another symptom. And maybe that first symptom stays. And maybe that first symptom goes away. So most patients with long COVID have an average of 20 symptoms. There’s over 50 symptoms altogether, but the average person has more than 20. So think about our patients when they come into our office and they have lower back pain, that’s one condition think about 20. So when it effects the heart, it gets mild carditis and tachycardia. And the tech cardia happens. If you walk down the hall to the bathroom, you can go from laying to sitting in your heart races. And this is what’s been happening to me. And it’s also considered in dysautonomia, which affects these same symptoms.

So the next one is the circulatory system and really COVID is endothelial disease. It affects the lining of our blood vessels. And we usually don’t talk about the lining of our blood vessels, unless we’re talking about plaque and heart disease, but it causes the clotting and it causes microvascular damage, which causes hypoxia. And it actually causes your tissues to be starved for oxygen. And that’s one of the reasons people get COVID toes. And I can tell you, I have oxygen that I’m actually on 24 7 right now, as a result of COVID, I’m not wearing it because it would be really noisy for me to talk with you, but that hypoxia affects every organ and every system in your body, not just your lungs.

So the lungs, obviously the big problem is the SARS Colby to pneumonia. And that can lead to fibrosis, which is permanent scarring in the lungs. Now I had a cat scan originally when we first started COVID and now I’ve had it three months later and it hasn’t changed at all. It hasn’t improved. Now. Normally pneumonia always improves. I want to show you this little picture here. So on the left is a chest x-ray of someone with COVID and see those white cottony, fluffy patches. Those are the COVID pneumonia in the differences. It affects both lungs it’s bilateral. And it really shows up in the periphery, which is not really common where the other pneumonias show up and it will show up as ground glass. Like for me, myself, I have ground glass in all the lobes of my lung on both sides. So my perfusion is really poor on the right, just to give you an idea, if you’re not used to looking at your accessories, that’s a clear chest x-ray so those cottony puffy things on a CT scan look like paint splatters. You see that all the little AB Oler Sachs have paint splatters in them. And I think of it like super glue where it glued those AVL or sacks closed, and you can’t get any oxygen exchange through them. And if you can get it back, it takes a very, very long time. But in the meantime, it affects your other organs.

So let’s talk about the brain. The brain is a huge one that COVID effects and the central nervous system. It causes strokes because of the blood clot. It causes mass cell activation, which is a histamine response. And we can talk about more of that later. I have so much information to tell you, I just want to get you an idea of thinking about these things when they walk through your door, or if you or a loved one are experiencing it can cause seizures. It can cause Berets brain fog where you’re inserting wrong words. I was looking at a menu and I thought it said, cemetery, chicken. Now nobody would ever serve cemetery chicken, unless it was some kind of, you know, crazy Halloween stunt, but it makes you have the wrong words in the wrong place and makes you have memory problems, dizziness central nervous system, dysregulation like pots. We all know what pots is and it causes neuroinflammation. It causes PTSD, anxiety and depression and people who have never had it before. So it affects the brain and our central nervous system in so many ways as chiropractors. What do we deal with? We deal with our central nervous system. So chiropractic care, super, super important for patients suffering from long COVID.

It affects the thyroid. It can make the thyroid either hyper or hypo. And the other thing it can do is it can cause new or exacerbated autoimmune conditions. So this is one of the big things that we see is a triggering of auto-immune in the kidneys. It can cause low urine output. It can cause frequent urination. It causes all kinds of kidney dysfunction and even kidney failures, wherever that COVID virus hits, that’s where you’re going to get your symptoms. Or if you didn’t get the symptoms starting out there, it may morph into a different system.

The liver due to the rush of the cytokines in the liver, the liver can become damaged in some cases is not repairable. And most of the CA COVID patients you’ll see very high liver enzymes. And that’s a result of those cytokines inflammation in the liver. When we talk about the GI symptoms, some people get this really, really bad, where they’re getting nausea and vomiting and diarrhea, nausea, pancreatitis, and it’s a barrier issue. And they finding that if your gut biome isn’t healthy, that’s going to contribute to it. And we know unhealthy gut biome also affects the brain.

So one of the things that COVID does is it can expand the Bible burden of other viruses that you may have in your body already that were dormant. And it reactivates them in like 78% of people who have had Epstein-Barr before it will reactivate it. And same thing with chronic fatigue syndrome, H as B parvo, mycoplasma, and even hepatitis. These are viruses this state in our body that COVID will come along and reactivate. It is a very, very sneaky virus. So some of the other words that are called long COVID that you might hear is the past P a S C that’s post-acute sequella of SARS COVID two or persistent COVID or long COVID or long haulers or post-acute COVID or chronic COVID or post COVID syndromes. I want you guys to know this because you will have patients walking into your office, having these things. And I don’t want you not to know it. I can’t tell you how many places that I’ve been. And they had no idea what this even was. And they thought, oh, you must be contagious. No long COVID you’re not contagious. That contagion stages very, very short. And so this is people who are having 12 weeks or longer of symptoms after COVID with no other explanation or diagnosis.

So what are the triggers? Why do 30% of the people who get COVID get Mon COVID? And these are the things that I’ve come up with with the research. So far, the number one is genetics and genders. So women tend to get it more than men and genetics, and now they don’t know what gene, but that’s what’s caused mine. There’s some kind of genetics that has triggered me into this long COVID cause I had no pre-existing conditions prior to this. I was perfectly, perfectly healthy. In fact, when I went into the ER, they gave me a Z-Pak, which is very common antibiotic and I had a terrible allergic reaction to it. And they, they said, how could you have had an allergic reaction to this is such a common antibiotic. I said, I’ve never needed antibiotics my whole life. So when you see that people can have preexisting things that could lead you into this, or you could just have genetics.

So people with diabetes are going to be more likely to get long COVID obesity is a trigger cardiovascular disease, menopause or menopause. So low testosterone or low estradiol that can trigger you into low Mon COVID auto-immune conditions. Anybody who’s immunocompromised already can trigger them into this long COVID. And this is a really interesting triad that a large percentage of the long COVID patients have. If they have asthma eczema and allergic rhinitis, all those three together, they have a higher chance of getting lung COVID. So there’s no guarantee on who will get it and who won’t. I always think of it. You know, when my kids were little, we’d go to the grocery store and they had those gumball machines and they get a little bouncy ball and it’s got all the angles on is not round. And every time you drop it and it goes in a different direction, that’s what COVID is because it’s going to go in a different direction every day, every time.

And every person is unique. So you need to be a really good diagnostician when you’re looking at these patients. So, because it’s so new, we don’t know everything about it. And if anybody out there is telling you, they know everything about it, or they have all the answers, they’re lying to you because every single patient is different. And you have to treat that patient individually, but it could be a collection of four different syndromes, oppose viral fatigue syndrome, a fluctuating multi-symptom seven drum lasting organ damage that you have to deal with and post intensive care syndrome. So people who have been in intensive care and on ventilators, they have a whole nother hurdle to get over with this long COVID. But these symptoms fluctuate and there’s significant psychological and social impact on the long COVID as well. If you don’t manage it, we’ve all had that psychological social thing because of being locked up with a pandemic.

But when you add these symptoms on top of it, it can really be overwhelming. So really there’s more than 50 symptoms of on COVID. But the most common symptom I want you to know is that your symptoms will always change. In the beginning. I lost my taste of smell and taste taste. Then it transformed to, they would just weren’t right? Like if I smelled the cinnamon, I knew it was cinnamon smell like lemon to me. Then I decided, okay, my body doesn’t want to do that anymore. Or my body decided for me is more like it. And I was smelling cigarette smoke 24, 7. I’ve never smoked in my life and I don’t go anywhere where there’s smoke. So COVID does these crazy, crazy things. And you think what is going on? So let’s take a look at some of the symptoms. These are the symptoms.

And if you want to really look at these, you can pause, um, on the replay and you’ll be able to see all the symptoms. And so patients coming in with these symptoms might not even realize that it’s one COVID that they have at first. I didn’t realize that I had long COVID. And when you see all of these symptoms, they could be anything, any kind of organ system, anything, but don’t get fooled by this. When we look at with the list is 26% are pain symptoms. Now we’re going to get patients walking into our office with pain and they can’t describe it. And a lot of times it can be bilateral pain, a patient with bilateral ankle pain, knee pain, and hip pain that they’ve never had before. I’ve got shoulder pain and elbow pain, like, like never before. So these things are going to show up constant burning in the bottom of the feet, pain in the middle of the back of the thoracic spine. So I want you guys to be aware that the long haulers we always think of respiratory, but it’s so much more, and they’re going to show up in your office.

So nearly 30% of infected people, like you said, get long COVID. And 75% of them have never, um, or 85% of them have never been admitted to the hospital. But if you take the people who were hospitalized, 75% of the patients have been admitted to the hospital, have abnormal patient outcomes three months after the onset. That’s huge, right? Think about if you’ve ever been sick for three months and 50% of the patients admitted to the hospital will have symptoms 12 months after the onset. And a crazy thing is at the six month mark, the studies show that the symptoms can be worse than they were at three months. But then at 12 months, the symptoms can be worse than they were at six months. So you can think you’re getting better, right? And you hit six months, you think, oh, I’m getting better. And then you hit 12 months and your symptoms can be worse than they were six months ago. So it does, you don’t get better in a linear pattern, like most other conditions.

So how do we assess if someone’s getting better, how someone’s getting improved. And it’s a really hard thing. So I read one study said that improvement could be up to 5% a month. Now, can I just tell you I’ve been sick for months and months and months that is painfully slow and it makes you think that you’re never going to get better and you’re not getting better. So I want to give you some tools to be able to use with your patients in your practice. And these are some really helpful symptom inventories that are subjective, that the patient fills out. And I would have them fill them out every month to make sure that they are getting improvement and that they can see it in. You can see it because I present in a month, day by day, you’re saying I’m not getting better of one symptom goes away and another one comes on and that symptom may be way worse. You’re thinking that you’re getting worse instead of better. So these symptom questionnaires really, really are helpful and they’re available everywhere. Online. Those PDFs are very, very common, but we don’t typically use them in our practice, but it’s a great way to, to assess the patient in the beginning, but also look at the progress.

So I can tell you the pain and suffering is real. Um, I never realized what COVID was possible to do. Um, it’s, it’s really destroyed my lungs. Um, I destroyed my heart. It had so much pressure on my heart that they had to put me on oxygen 24 7. Um, and if I walk, you know, 10 feet, my heart rate skyrockets up to 160, my resting heart rates really, really high. It changed my sense of taste and smell. And that’s the least of it. It affects your GI symptoms. It affects the brain fog where you’re putting different words in and effects your memory. It makes you shake. It makes you have dry mouth. It has so many symptoms that you can’t even realize it. So I want you never to experienced is number one. And I want you to recognize it when your patients come in, that these symptoms are real and they need someone to listen to them and to support them.

And I can tell you that there’s no better place for them to get support and get adjusted in the, your chiropractic office and, and help get them through these really, really tough times. And, uh, at, at the end, most people will recover, but the pain and suffering during that time is real. So please support your patients and be aware that these symptoms are coming in. And that they’re real. They’re just not to be sent out to every specialist in the world because they’re looking at their little niche, put it all together and look at the possibilities along COVID.

So I would like to thank I was a care. If you guys have any questions, please let me know. We only scratched the surface today, um, because it’s a huge, huge topic, but at least it will start getting you thinking in the right direction. So lots of love to ChiroSecure and not, I will be talking to you soon. And remember, it doesn’t matter if you’re vaccinated or not vaccinated long COVID happens. And if you had COVID one time and it was mild, any combination that you could possibly think of can happen with COVID and long COVID. And it’s not just in these little boxes that people like to put them in. So you have to be aware it can affect anyone at any time. So I’m Dr. Julie McLaughlin from vital health protocols and be sure to tune in to empowering women and a couple of weeks. And now they’re going to have a great show for you. So we’ll talk to you soon.

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Empowering Women in Chiropractic – Speaking with Authority During Uncertain Times

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Disclaimer: The following is an actual transcript. We do our best to make sure the transcript is as accurate as possible, however, it may contain spelling or grammatical errors.  We suggest you watch the video while reading the transcript.

Hello and welcome to another episode of Empowering Women in Chiropractic brought to you by ChiroSecure. I’m your host, Dr. Cathy Wendland Colby. And I am super excited to talk to you about a super relevant and super important topic. And today we’re going to be talking about how to speak with authority during uncertain times. Listen, this past year and change has been some of the most uncertain time that any of your people have experienced in their life. It’s certainly the most uncertain times that we’ve experienced in ours and your community is no different right now. Your community is confused. They’re lost, they’re scared. They’re being bombarded with fear. And they’re wondering is everything that I’m hearing on the TV, through the news on the radio, from the politicians, from the news reporters, is that really true? Because it doesn’t make sense. And then on the flip side, you have some people in your community, maybe even in your practice that sounded like parrots of propaganda.

And you know what I’m talking about because you’ve most likely run into these people. I know I have, I had a conversation with a woman at the gym recently who was like a talking head for the news channels. I mean, she was repeating all of the propaganda with authority. She was talking about how one of her friends had gotten sick, but before they left the hospital, it was a good thing that they gave them the vaccine because when he got out and he got the breakthrough virus, again, it was less severe because he had been vaccinated while he was sick. And this is the type of top that you’re hearing from people that don’t have a complete understanding of health that don’t have a deep understanding of immunity that don’t have a basic understanding of epidemiology. This is what you’re hearing from people who have gotten their science from newscasters.

And the scary part is, is that so many of our patients, so many people in our community, and sadly, many of you have family members who are buying into the propaganda. Now more than ever people lead, they need a leader. They need a leader who can bring them to a better understanding of health and healing. And they need a leader who is willing and able to put themselves out there and teach the people what they need to know to keep them safe and to keep them healthy. And that’s where we come in because our expertise as doctors of chiropractic, as doctors of cause as doctors of correction, is to find the underlying cause of their health problems and help to correct it through the simple and super effective, super safe chiropractic adjustment. But we specialize in an understanding of health and healing and how the body functions, whereas so many other healthcare professionals specialize in the detection of symptoms and the covering up of those symptoms.

We don’t do that. We understand health. And so it is crucial right now for you to learn how to deliver a relevant conversation about where health comes from and how you can provide the body, the tools that it needs. So that health is the most natural outcome and have that conversation in a way that doesn’t push people away, but attracts them to you that doesn’t scare them off or make them think that you’re crazy, but actually allows them to start questioning what they’ve been hearing all along on the news, on the radio, on the TV, from their coworkers, from their other healthcare providers, from their family members in a way that we educate them with a better understanding of health. And so one of the things that I find most positive right now to do with my patients and most engaging right now to do with my patients is to ask them to dig deeper into the things they believe they understand.

So they come in and they say something that you and I would clearly think is outlandish is ridiculous, is propaganda is just absolute insanity rather than just attacking them and bombarding them and saying, oh my gosh, where did you hear that ludicrous information? That’s not going to work. That’s not going to win you any favor in these people’s minds instead, turn around and ask them a question. Where did you get that information from? And how did that make you feel the first time you heard that? And as you started to process that information or hear it repeatedly from people, how do you feel about that information now? Did you question it when you first heard it? Are you questioning it now or are you now accepting that information as fact when maybe it’s just opinion and to start having a question where you allow them to start accessing part of their brain that initially questioned this information, but then accepted it and bring them back to that place of, remember when you initially questioned this, because this didn’t make sense to you, how did you get to a point of accepting this?

Or when did this become acceptable information to you, or what changed that allowed you to view it from this perspective and how do we help you have a more broad, a wider, a greater understanding of health and healing and how your body is designed to function. And when you help people to access that part of their brain, that starts to question things, then all of a sudden they don’t just look for the, yes, no answer. They look for the why they look for the, how is that possible? Does that make sense? See, people don’t want to be in that state of cognitive dissonance. That’s where you see one thing, but you believe something different people don’t want to be in that state. So when they see something that doesn’t agree with what they believe, they have to start shifting to one side or the other, because they don’t want to stay in a state of opposing viewpoints for too long.

So they either turn all their attention to one side or turn it all to the other. And so our unique position right now is to help them stay in that middle area where they can hear one thing and see another and make the decision for themselves, which parts of both aspects make more sense to them. And so I really truly believe that this is a time for you to step up in your leadership skills. This is a time for you to up your game. This is a time for you to start really getting more comfortable, voicing not only your opinion, because that’s not the most important thing right now, but voicing your education, voicing your, and your understanding and voicing your knowledge of anatomy, physiology, kinesiology, epidemiology, immunology of the nervous system, how the body functions and how we were designed to function so that our body can be healthy so that our body can fight off viruses, bacteria, foreign bodies that are invading us so that your body can process the foods that we eat and the air that we breathe and the water that we drink and build new, beautiful, healthy cells.

Teaching them from that aspect is going to ingratiate people to you so much easier than coming at them with a fighting attitude and, and a willingness to battle and bicker about everything that they say, because the, the, the reality is you can be relevant without being argumentative and all too often, when it comes to when it comes to this plan DEMEC, or it comes to this, you know, altered state of healthcare that we’re seeing across the country and across the world, it is so easy to get argumentative and stand your ground and prove your point and try to argue with people that don’t agree with you. But think of that old saying a man convinced against his will, will remain of the same opinion still. So you can beat them to death with your opinion, just to the point where they’re like, okay, whatever you say to get out of the conversation, but it doesn’t mean that you’ve broadened their horizons, open their eyes, or brought them to a better understanding of health instead, stay relevant without becoming argumentative by asking questions, using the Socratic method.

When they say something that clearly makes no sense, turn it back around, use their own words, to formulate a question that makes them have to dig deep into their brain and say, huh, how did I come up with this idea? Or when did I start accepting this? Or when did this nonsense begin making sense to me, use that ability to break people back to a different understanding so that Napa, you can introduce a greater understanding of health. So if somebody comes to you and says, well, I know that my family is sick. Um, so it would be better if they go do something in addition, then you can bring them to an understanding that it says, well, do you understand that once your body is, uh, in the presence of, or learns to fight off a foreign invader, that you work, your immune system, much like a workout.

And now, because you’ve had that workout, you’re better able to recognize that foreign invader again, and you’re better prepared to battle that foreign invader, if your body were to come in contact with it again. So having conversations that don’t necessarily revolve around vaccine laws that are trying to be introduced or vaccine mandates that are coming down the pike, but instead turns to natural immunity and we’re health and healing comes from, and your body’s ability to function. As long as there’s no interference, having those kinds of conversations is going to help you lead people toward a better understanding of health so that they can make better decisions for themselves and their families. And after all, isn’t that what we’re here for is to help provide the information so that people can make healthier choices and choose to live a healthier life. That involves being subluxation free, or being checked and adjusted when necessary.

That’s what I do all day long. That’s what you do all day long. So let’s use our knowledge, our education, and our experience right now with certainty to overcome their doubt. Because right now your people are doubting their body’s ability to heal. They are Downing their body’s ability to function. They’re doubting their children’s ability to heal. Now more than ever. You’re seeing parents who are petrified, that their child is going to come home from school sick, or that their child might get a fever or that their child might have a sniffle or a cough or sneeze. Whereas in years past, we expected that in the first few weeks of school, we welcomed it because we knew that as children go back to school and they’re exposed to all this, nobody knows kids that they’re going to sit next to and who touch the things that they’re touching, that it is normal for our bodies to have an immune response that is part of health.

And when they have that immune response, that’s what builds their body up to be stronger, their immune system, up to be healthier, their future up to be better prepared to face all the foreign invaders. We don’t want anybody living in a bubble because we understand that the boy in the bubble can’t survive when he comes out, because he’s not accustomed to experiencing and fighting off any of these bad guys. So they’re called, right. But we have to be that voice of certainty right now, because right now they’re doubting their kids’ immune systems. They’re doubting their children’s immune response. They’re doubting that the fever is a good thing. They’re doubting that the cough is a body’s way of getting rid of garbage. That doesn’t belong there, doubting that sneezes our way of clearing out the nasal passages. They’re doubting that their body is brilliant and capable of healing.

And so your certainty is going to be so important right now because whether your state has already gone back to school, and you’re seeing the sniffles in the costs and the codes that are normal this time of year, or your state is preparing to go back to school in the next two or three weeks, it’s coming. Their fear is going to get worse. The scare tactics are going to ramp up and the conversations about how there are some people who are choosing not to protect others. They’re choosing not to participate in the greater good. Those conversations are going to increase. We’re seeing these mandates where they’re talking about firing nurses that three months ago, and five months ago, and eight months ago, and a year ago, we’re being heralded as heroes. And now they’re calling them the villains and wanting to fire them. So the whole shift is happening before our very eyes.

Your people may or may not be realizing it, but they’re experiencing it. And so if you can get really certain about everything that you know, that you know, that you know now is the time more than ever to lead with that certainty, speak with authority, be sure that you know what you’re talking about because you do and be sure to share your education because it’s valuable and be sure to share your experience because it is relevant. The people that you see on a day-to-day basis who are getting healthier under chiropractic care, that’s a story that needs to be shared. When a new patient comes in, share some information, don’t overwhelm them. Don’t be argumentative, but be certain speak with authority and make sure that you’re bringing them the information that they need so that they can make better healthcare decisions for themselves and their families.

And when you do that, you’re going to have a group of people who not only get what you do and appreciate it, but who will become raving fans. And we’ll start talking to their friends, their coworkers, and their family members, because right now everybody’s having the conversation about health. Everybody’s having the conversation about sickness and everybody’s having conversations about diseases and immunity and vaccination and immunization and viruses and costs and fevers. Everybody’s having a conversation that you have been preparing your whole life to leave. Everybody’s having the conversation right now that you have been studying and preparing for many, many years to be the authority in that conversation. And everybody’s discussing things that they may not have a great understanding of, but that they’ve been bombarded with one sided information, propaganda designed to keep them in fear, to scare them into doing whatever they’re told to do, and to make them believe that their body is not capable of healing, recognizing invaders, launching an immune response, unless it’s managed medically.

And we know that that’s just not true. So one of the things that you can start doing is having small conversations at the table with all your patients and pick a topic for the day. And maybe this week, you might pick a topic that says, do you know how your immune system works? Or you might pick a topic that says, what is an immune response? Or you might pick a topic that says fever is a good thing. Or how about a top? It says vomit, healthy or sick, because we all know the answers to these questions, but your people might not. And so if you find a specific topic that your patients are not clear on right now, such as what is health, what is healing? What is an immune response? What is a normal reaction to poisons in the body? What is a normal reaction to toxins?

What is a normal reaction to a virus or a bacteria? Why does the temperature raise in the body? How do we sterilize ourselves? What is a fever, spike? There’s so many topics that you could use right now. If you start using them at your table or putting them on your whiteboard or asking patients to ask you questions about this topic, or having a little note at the front desk, where they sign in that says, ask the doctor about fever today, or ask the doctor about vomit or ask the doctor about ear infections or something that you want to carry throughout the day, throughout the week, as your topic of discussion, all of a sudden you bring people to an understanding that, huh, my child’s body ran a fever because it was trying to sterilize itself and cook off the bad stuff. And then the fever spikes to kill the really bad stuff.

And then it dropped the fever down and gave my child chills to cool off the body before it backed up to that low grade fever. And that was all intentional and by design. And that’s all part of a healthy response. I didn’t understand that. Tell me more. And now you open the door to better quality conversations about health and healing and how the body was designed to function. And that is what we as chiropractors specialize in. So the keys today lead people to a better understanding of health, use your stor certainty to overcome their doubt and stay relevant without being argumentative. And that right now is how you’re going to speak with authority in uncertain times. If you need help, if you want some suggestions, if you need some topics to put up on your whiteboard, please don’t hesitate to reach out to me. I’m always happy to help you help your community because together we rise. And when more people are under chiropractic care, we take one step closer to fully realizing the big idea. Thank you so much for joining me this week on ChiroSecure’s Empowering Women in Chiropractic as always reach out to me with any questions. And I look forward to seeing you next time right here. Thank you.

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Empowering Women in Chiropractic – “Car Seat Crazy, Colic & Chiropractic”

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Disclaimer: The following is an actual transcript. We do our best to make sure the transcript is as accurate as possible, however, it may contain spelling or grammatical errors.  We suggest you watch the video while reading the transcript.

Hello everybody. And welcome to the ChiroSecure’s Look to the Children’s show. I am Dr. B and this is Elizabeth. Say hello Elizabeth. So we are here to bring you a, um, a cool many lectures of this week on car seat crazy, chiropractic and Colic. And we are going to spin colic from a different angle. Aren’t we Elizabeth? We sure are. So Lizabeth, um, has asked me mom that, uh, next time I get her a cool outfit to wear because she’s tired of being seen in their diaper. So I apologize for that everybody. So Elizabeth has been sit here with me and make sure I do my job, right. Um, and we’re going to have a little bit of fun today. So car seat crazy, colic and chiropractic. How are we going to spin this around? You’re going to see in just a few minutes, but first of all, I want to thank ChiroSecure for giving us this platform, um, and giving us a way to share this information with you, um, and all the, all the amazing chiropractors out there.

So, uh, thank you, ChiroSecure for that opportunity. So we were going to go to, uh, let’s Jimmy jam and look at w we got on the next slide coming down the pipeline. There we go. Thank you, ChiroSecure. All right. So why did I tie together colic and car seat crazy. Wow. We’re gonna find out just a minute. So first of all, I love to ask this question when I lecture live and one day maybe in the, hopefully not so distant future Elizabeth, and I’ll be able to go on the road again, but colic, I want you to remember 3, 3, 3, or I should say 3, 3, 3, 3 colic. The definition of colic. It’s so funny. I asked chiropractors, do you think we affect, we have the ability to affect college and everybody raises their hand, like, yeah, yeah, yeah, yeah, yeah, yeah. And then I turn around and ask the question, what is colic?

And I see these still faces just like a donut. So the definition of colic is inconsolable crying for three hours or more a day, three days a week for three weeks. That is the definition of colic. The definition of colic isn’t necessarily a GI issue. Um, but it’s kind of morphed into that. Colic means GI issues and spitting up and GERD and things like that. And constipation not necessarily, not necessarily. So, um, so we’re going to see, um, a little different spin on that today. So let’s Jimmy jam and get started. So some associations with colic, my slides got a little goofed up here and I’m going to need my old lady reading glasses. Um, dietary considerations, cows milk is a big one. Um, that’s associated with colic, uh, neural behavioral, neuro developmental challenges later on in life. So lots of times we see college as one of the, um, factors that, um, as associated later on with neurodevelopmental challenges, um, very difficult temperament as a baby.

Now keep that one on your back brain burner for just a minute. As we dive into how this relates to the car seat, um, hyper responsivity to sensory stimulation, this is where we want to dive in today with regard to colic and the stipular system. Those of you that have heard me, uh, lecture over the years know that I, I have a fetish for a few things. One of them is a Steeler system. One of it is a bagel, the bagel Turner’s Vegas nerve. Um, so we’re gonna talk about the vestibular system in particularly today, uh, GERD, gut dysbiosis, obviously, um, migrants. My grants have actually, um, been highly associated with, um, colleague. So, and there is this association that if mom had migraines, we might see more colicky symptoms in babies. Now I don’t have time to dive into the whole rabbit hole between all of those connections with migraines and the gut and colic, but there are a lot of, um, a lot of interacting overlapping factors there.

And, um, we’ve shown that there are studies that show that B2 riboflavin helps with migraines, which can also help a colleague. So just a tidbit there and dysmaturation of the autonomic nervous system. So we’re going to dive into hypersensitivity of the vestibular system chiropractic and colic bada boom, bada Bing, bada bang, bang. Let’s do it. So the simplest system of, here’s a paper that came out earlier this year with it. It was a chiropractic study, um, and looking at kiddos with colic and the vestibular system. So that’s what I wanted to cover today. So let’s look at, I want to look at five factors that this paper looked at with regard to colic and vestibular function. So they asked parents, they took 120 symptomatic colicky babies and 117 asymptomatic. And they asked the parents by particular questions. And we’re going to look at those questions in just a minute.

So let’s, well, let’s do that right now. How about that? So what are these five questions they ask? All right, number one, does your baby calm down and or fall asleep when they’re riding in a car? Now, a lot of parents are used to taking the fussy baby out in the car and that puts them driving around forever long and that calms them down and puts them asleep. But what they have found with quote unquote, colicky, babies, remember colleague is just this inconsolable crying. I shouldn’t say just cause it leads. There’s a lot of, um, consequences as a result of, uh, these inconsolable little fiddle farts. But with, with those that, um, had quote unquote colic, they did not console necessarily when riding in the car. So that was one of the questions. Another question was, um, does your baby calm down and fall asleep when they’re held against mom or dad’s chest?

Okay. Or cradled in the crook of their arm? Yes or no. Um, so they, the kiddos that were diagnosed with colic question number one was a no, they did not calm down while riding in the car question, number two, they were not necessarily consolable in that fashion as well. Question number three, when your baby’s falling asleep, cuddle against your chest, you cannot lie them supine in the crib without them waking up and crying. So they take it from here and be able to lie them down that would tend to with those [inaudible] group, wake them up. And again, they went into, into inconsolable crying when question number four, when they’re asleep, um, baby can wake up with a scream and showing symptoms at that Moro startle reflects. That was a consistent finding with those in the colleague group. And question number five. Um, the baby is much more comfortable lying in an inclined position than in a Crip.

And so we all, um, especially with that in pine position, that’s something that we’ve looked at, um, regularly with GERD and colicky symptoms and so forth because when we lay them flat, there’s more chance of the reflux happening. So I think this connection between GERD and reflux and colic, it just kinda morphed into one. But what we want to look at is what do all of these questions also have with regard to vestibular hypersensitivity? So that vestibular system is us being up, being able to be comfortable and upright against gravity and feel comfortable in our environment. Um, we don’t have gravity where anti-gravity, when we’re in mom’s tummy, right? And then we pulled out we’re into this world. Now, all of a sudden we’ve got to adapt neurologically to gravity and what that feels like. And if, if that can’t happen, then that little fiddle heart may be hypersensitive to the feel and the way their brain is, um, experiences their environment against gravity.

So they took 120, um, symptomatic kiddos and they score them. Basically, they got 1.4 if for each one of these questions. So each one of these questions that was positive for that particular child, they got scored on it on a scale from zero to five out of those 120 all of them. But, uh, two we’re either a, um, scored between a three and a five. So all of them had positive findings, but two, then they had 117 control group and 89% of them scored zero or 89, excuse me, 89 out of 117 scored zero. And the rest scored between a one and three. None of them scored on a four or five with these, with this specific scoring questionnaire. So the colleague group underwent chiropractic care. Yes. Okay. Twice a week for two weeks. So essentially just for adjustments and from the paper, it sounds as though they used a, um, activator type device

And the way the paper reads is essentially they were, um, using this device, I’m going to refer to it as an adjustment, but they were using this device on the upper cervical spine. Okay. And which is going to have a huge regulatory input of a stimulator information into the brain. But in the paper, they stated as to relax the upper cervical muscles. So essentially this activated device to the upper cervical spine to relax those upper cervical muscles. Okay. Now of course we know when we’re subluxated, those muscles are going to be tighter. So again, if they’re using that device, they’re doing an adjustment appear. And so what they found was, again, two adjustments a week for two weeks, they found that, um, rescoring the specific questionnaire, 111 of them went to a zero score, zero symptoms of, of this, of colic, his symptoms. Um, and, um, so there, the Steeler score went to zero and their colicky symptoms were abolished nine of them. Their vestibular score went down to the one to three range and they’re calling symptoms diminished. So what is the moral of the story here? Is it a GI issue maybe because that upper cervical spine is going to have a lot of involvement and, uh, and gastrointestinal bagel tone, et cetera, or is there a neuro expressive behavior of collagen is symptoms of crying associated with hypersensitivity to vestibular input.

So I want to take these questions and kind of guide go through of how that fits into this hyper vestibular tone. First one, when they’re in the car, when, when, when there’s movement happening and we have hypersensitivity to movement and busted tone that can, um, create anxiety and a feeling of fear and lead to crying. So that movement isn’t calming. Like it would be with a little fiddle part that does not have hypersensitive to movement and vestibular tone, the stipular input, um, a lot of kiddos that, um, like to be cradled and so forth and walked around and bounced. If they have a hyper vistibular tone, they’re not going to like that movement. So again, that does not console their quote unquote colicky symptoms. Um, when they’re lying flat. Now the, the, the change in head position, the moral reflex is sensitive to vestibular and proprioceptive input and some realms.

They, they associate that with being a vestibular based reflex. When we drop that kiddos head and they have a star reaction, and then they become inconsolable, that would be firing that vestibular system. So it stands to reason when you are, um, putting him in, lying down in, in these positions and taking them from here, by the way, when you have them here and cradled in, in the neck, in the neck of your arm and aren’t moving and they seem to be fine. If you have their head at a little bit of a tilt about a 30 degree, 30 degree tilt, it changes the input to the semicircular canals. So it’s more calming to that Pasteur system. So thus they will like that position as long as there’s not movement associated with it, then you take them and change that position and change up ellizabeth classic baby, that pulls hair, but you’ve changed that input to the semi-circle canals.

So again, upregulating that vestibular input and they get there. And consolable, so if you look at these five questions and you show that in the car seat, they’re up in an incline, a bit of incline. Again, it changes the input into the lateral semicircle canal. So they’re not getting that much firing about the studio system. So these positions are more comfortable, but we’ve always taken them to believe that these positions are also associated with GERD. So I get pinged a lot on social media and so forth. Like I’ve done all the things that we’ve given probiotics and enzymes that had mom cut out dairy. And because dairy is very much associated with colic and cut out gluten and cut out the bad step, but we’re still having issues with this, this cranky fiddle, fart, colicky symptom, baby, and maybe even constipation, because when they’re in a stress paradigm, when they’re reacting to this hyper vestibular load and in a stress paradigm, that’s going to shut that down. So we may be barking up the wrong tree at times, you’ve done all those things already, and you’re still seeing this, these colicky, inconsolable gut issues, let’s think the Stabler input. So what are we going to do about it?

Moral of the story?

What are we, how are we going to figure this out? What are we going to do well, but I want you to, obviously we’re going to adjust them. Okay. So that’s number one. Um, and cranial work can be very calming too, but maybe we need to help regulate up, um, uh, exercise that vestibular system. So now it can handle that input better. So let’s take a look at some things that we might want to do there. First of all, that moral reflex, um, the moral reflex again, should integrate to the four months of life. Okay. And it’s going to need, um, a lot of tummy time. Tell me time might be a good red flag indicator for you here because kiddos that don’t like tummy time, they’re not receiving that vestibular input. So when we got this little fiddle farts and tummy time, and they have to go into cervical extension, we’re firing input from the cervical into the brain, firing up the Steeler system.

Again, if they’re subluxated and these are tight, they might not be able to get in those positions. Or those positions are uncomfortable. What would have been fun in that study is to look at the little kiddos if they like tummy time. And if they were able to get into this extension. So one of your red, one of your indicators could be that they don’t like tummy time. They like getting an extension, thus not exercising, maturing, helping to fire up that the Stigler system. Okay. And one of the reasons they might not like it is because they are sensitive to that input and it makes them crazy brain. All right. Just like the car seat makes them crazy. So we want to look at, is that more reflux hanging out? That could be an issue, but we want to look at some vestibular and proprioceptive input before let’s say they’re cranky and a car seat.

I get pinged a lot. Like, what do I do about these little fiddle parts? Mom does. Ain’t want to bring them in to get adjusted because they hate the car seat. They won’t even come to the office cause they’re their car seat. Crazy. Have them do a little bit of a stapler and proprioceptive input prior to getting in the car, to come to prep that system. If we give them a little bit of a Stabler input, it has about a four hour override window. So sometimes you get about four hours to get your stuff done. And proprioception input lasts about two hours. So maybe you have them on a physio ball and just do linear, gentle, rocking, and prep that system before they get in a car seat. Okay. Um, before you adjust them again, fire up the system a little bit in a way that they can handle it, that’s calming, do some deep joint compression.

Okay. Elizabeth, you ready for this? She loves the joint compression. We just take her wrist and we pump it a little bit difficult to do on something when it becomes plasticized. Um, but you just take their wrist and pull basically distract and compress and distract and compress, and you’d give them some squeezes up their arm. Okay. And you give them some squeeze and deep joint pressure and calm that system down. And then maybe a little weighted rank blanket in the car, over them, over their lap. It’s going to be grounding for them. Okay. So some tidbits for the car, some tidbits for sleeping, do these things prior to lying them down, calm the system down about, um, when we look at gravitational insecurity with gravitational insecurity is they don’t like to be in positions where their feet are off the ground because they don’t get that feedback.

And in a car seat, they don’t get any pressure up on their feet. Um, and so that you’ll see that with those kids that are hyper vestibular. So you might want to put something, um, to where they, they ha they can put pressure on their legs or pressure on their feet. So they could feel their feet more and know where they are in space. Okay. Less and less of that crazy brain inconsolable crying. Of course we want to adjust them. Absolutely. And like I said, the Stabler appropriate susceptive input can be golden to calm that system down and to prep it for any activity. This can also be golden to have parents do prior to feedings, because if the system is calm, they can digest better. And now we won’t add that added insult of maybe actual digestive issues dealing with these colicky symptoms. So hopefully this information was helpful.

And I want you to take a little different spin on looking at colic and how we see this dynamic of systems, right? Their behavior, their neuro expressive behavior, like in the car seat, like being laid down, um, not being consolable by walking around. What is that telling you may not just be the gut. We may need to look at other things as well. So, um, I’m going to wrap it up from there and thank you again, ChiroSecure for giving us this platform to get this amazing information out to all of you practicing docs. And next month, the first Thursday is the amazing Dr. Eric Kowalke I’ll be back on me and no, I don’t allow her to have Johnny jump up. She just likes to jump. We will be app the third Thursday of, uh, next month, which we’re in September already until then you guys have amazing rest of the summer. Um, and good luck to all of you out there as you embark on the new school year, we’ll see you next month.

Look to the Children was brought to you by ChiroSecure.

Empowering Women in Chiropractic – Leading the Charge: Drug-Free Pain Management Awareness Month

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Disclaimer: The following is an actual transcript. We do our best to make sure the transcript is as accurate as possible, however, it may contain spelling or grammatical errors.  We suggest you watch the video while reading the transcript.

Welcome chiropractic family. I could not be more excited to tell you all the things that we’re going to go over today, because one of the marks of success is how many times do you get picked up in the media? And this was an epic year. Let me tell you, the last month was epic alone. And today, as we go through this presentation, I want you to feel the pride 126 years. We’ve never, and I’m going to repeat, never had this much coverage on the benefits of chiropractic care and who do we have to think? We’ll look in the mirror. You are my chiropractic family, and you are the ones that make this happen. And I want to share with you some of the highlights on why this was such an amazing month, but we cannot stop there. See, that’s the benefit of progress at the foundation for chiropractic progress.

It’s about what’s next. And some have told me that you’re only as good as the last presentation or the last award you received. So if that’s true, we’re doing really well. And you are with me the whole way. Well, let’s jump in to this month’s presentation. This is leading the change. This is exactly where we want to be. We want to lead the change that we’re going to do that in a very specific way. There are people that are suffering across the nation. We are on a absolute, in very unfortunate summit of opioid abuse, misuse and simple use. And that means each and every one of us can play a part in the solution to help around the country, community by community. How are we going to do that? We’re going to really unite our base. We’re going to progress to understanding what drug-free pain management awareness month is and why September is one of those months where we can make a difference.

First, before we talk about making a difference, we couldn’t do it without these fantastic corporate sponsors proud and really helping us build this momentum that we’re having. This could not be possible without the sponsors ChiroSecure. I call you out. You have made it possible for us to get this messaging out. And we at the foundation are extraordinarily grateful to you. 25 placements on NBC reaching millions. We couldn’t have done it without you now getting to September’s marketing roadmap. That’s why you’re here today, because you want to educate, you want to motivate your community into understanding why chiropractic can help when you’re about to make a choice between an opiate or a non-pharmacological option. And yes, we have done this, but now we’re picking up momentum. Remember there has been an extraordinary amount of stress that has happened within the last year and a half.

Yes, we have the pandemic and yes, we have an epidemic, but please don’t forget that, that other part, which is the social distancing and the stress that goes on with our daily jobs and all of the things that are happening around the world creates that intensity. And that’s why chiropractic can really help depression is real. And it is also what they classify as a healthcare crisis right now. And I cannot stress this enough for you to take that moment with that patient, to touch them, or put your hand on their shoulder and start talking to them about how they’re feeling, how are they doing? Take those few moments to ensure that you have a network of providers that you can send them to, if it’s stress or mental health, if they’re a veteran, there’s lots of resources out there for them, please ensure your community.

Networking is strong. Someone’s going to need you. Someone’s going to need a referral to a mental health care provider. And you can be that someone that helps them to the next level to get the help that they need. So while they’re suffering, we know they can’t separate the body from the mind. And that’s why depression can run high. When drug-free pain management awareness month is starting to push its message forward. Why the past six years at the foundation, we have worked diligently to progress in positioning, chiropractic care as a safe, effective first line approach, a solution to opioids. Whether that progress was towards the management of the guidelines, the media, or the partnerships it takes to move the needle. We want to extend our thanks to you. And to those on the screen right now that have worked diligently with us, the whole project, Karen nodes, the Institute of medicine, the international yoga association, um, they all make a difference in helping us with understanding and getting the message out about non-pharmacological care and what that means.

So what do we do? This is an audience that takes action. And that means that we need to have those moments of taking action. How do we do it? Well, the first and foremost is getting a template so that you can produce a opportunity in your community to showcase the awareness. That means that if you take this declaration, you download it and you share this declaration with maybe your mayor or a Councilman. Someone who can make this awareness help push it with you. This is the visibility that chiropractic needs to take, but we have to do it together. This is advocacy on our own, making the steps towards drug-free pain management awareness month so that everyone benefits, what does it look like? It’s so simple. Here’s the template right here. When you want to pass this resolution, all you have to do is really just fill in the lines.

It’s a screenshot right here. And if you put together your information, you put it down. This is an area of networking that goes so well together because Alyssa, every single state in the United States has been impacted by the opioid epidemic. And that’s where we can all make a difference. We got to put our feet on the ground and we have to put these declarations in place. Drug-free pain management awareness month is a month to start to recognize there’s a better solution to manage chronic pain and we can do it together. So as you can see here, this is the proclamation and it just states what it is and why it needs to be in place. And I encourage you. If you’re as busy as I think you are, have your front desk, download it, read it with them, get them involved, their advocacy. They’re going out to their church groups, their Starbucks, all of the places that mean something and share with them that drug-free pain management awareness month is really about promoting a healthy lifestyle that doesn’t involve them getting an addictive substance.

That is not part of concurrent care, especially when it comes to, for example, one of the top leaders, low back pain. It impacts the activities of daily life. It’s a disabling disorder, but it doesn’t have to be. And as we’ve seen, as I talked about last month, spine journal came out with the non-con coordinate care. That’s happening in that if a patient that is acute with low back pain does not get the right treatment. AKA following the simple guidelines, meaning seeing a chiropractor, they, 30% of them will become chronic. If they’re simply just given a muscle relaxer and say, go on your way, they can be a statistic on chronic, low back pain for the rest of their life. We cannot let that happen because we know what we do every day in our practice. And that’s what makes the difference. So as you will see, there is a roadmap.

Now, can we make this easier? Just follow the roadmap. It is so simple. It’s week by week. And again, I encourage you to go over this roadmap with your staff. These are the strategic opportunities to get involved in podcasts, walking through the marketing of chiropractic effectively Darren drug-free pain management. And today I’m going to walk through the key resources within this roadmap so that you can see how your community will be impacted when you instruct your staff on how in fact to put these pieces into play. One of them is our marketing implementation toolkit. This toolkit is available to our gold members. And as you can see right here on the screen is we’re looking at getting letters out into your community. Making aware to that medical doctor who may never have had contact with you before, but is overwhelmed right now. And I am telling you the primary care medical physicians are overwhelmed.

We see it in the outpouring of burnout. We see it in the outpouring of letters to the editors. The American medical association also came out stating that if we lose them, they’ll be difficult to pick back up. But most importantly, we’re going to have a decrease, not enough primary care medical providers to provide disease care in the future. That means chiropractic friends. We have to step up and be there with them. So write those letters, make those lunch dates, get them for coffee, whatever it takes. You can make a difference in your community by reaching out. Some of you will say, you know what? I could care less what my medical doctor does, but with respect to the fact that your medical doctor has your patients and they need you to be well-educated and they need to be able to refer to you. So take some time and be able to really look at what it’s going to take to be with them.

Now, as we go through, you’re going to see that part of being engaged in this area is your social media pages. Now I know that that’s not top of mind, but it’s very simple and we make it very simple. Keep those cover pages changing. You can put these on Instagram. You can put them on Twitter, whatever you want to do with your cover photo. Most Facebook pages will change their cover photo on a regular basis to show that it’s a really up to date Facebook page. So patients come and they go, oh, he’s engaged. She’s engaged with what I am looking for in chiropractic care. Now, as we go through, there’s one piece of this, and I’m gonna just, um, talk to you a little bit about the, um, pain management in a week on Thursday at the national at FCA, the foundation is going to host the dose of reality.

If you can join us, I would love you to do that. You can go to our Facebook site. You can go to the FCA. The national, the dose of reality is a full one and a half hours of where we are in the opioid crisis. How we all know we got here that now, what are we going to do to get ourselves out? Remember the opioid settlements are coming. Communities need to be educated. That money needs to be spent wisely and consumers need to know what the options are. What are the barriers to care? How are we breaking them down? And I can assure you with 100% certainty that when you see the research that’s been done, and I’m going to give a big shout out to the FCA for putting this on with us. James Weyden is a rock star on so many levels.

And the research that he has been putting out, as you may know, he works with duke university. It’s compelling, not only for the barriers to care and how chiropractic is showcasing the importance on the return of investment, but also how consumers do well. You already knew, but I want to remind you that the dose of reality is coming. If you want to join us, you’re so more than welcome to do so virtually or show up. I would love to shake your hand and welcome you into the national with me. And, um, that’s a big part of this, but let’s not forget that education is key. And on this slide right here is a pain management course. This was generously sponsored by Nova pulse. This is a pain management course available to all doctors to take for continuing education credits in this was created by a lot of chiropractors saying, what are the new guidelines?

What are the guidelines mean? How do I implement them? How do I ensure I’m treating pain care? What do I need to know about that? Pain care on so many academic levels? So we got you. We heard you, and we made a difference. We put this course together and it’s important for you to get your continuing education credits because a lot of you you’ve been so busy and overwhelmed with patients. You’ve not been able to get to a face to face meeting. So virtual meetings like this. Perfect. Get it on your schedule. Now that doesn’t mean it. You stop with learning. Remember if you don’t get that pain course. That’s okay. We’ve got some fantastic lineups for webinars. We’ve got Dr. Mark shred. I mean national leaders in this area in pain management, Dr. Kimberly, Bisson, Dr. Anthony Lisi, Rob Silverman. So many fabulous instructors, Dr.

Samuel Collins and Dr. Scott Munsterman. And I’m sure many of you will recognize these names, but these are experts for you to be the expert you need to hear from the experts. And that’s what we want for you. So don’t miss these register today. You can go to the Facebook Facebook site and you can start registering for these particular events. Now, looking at the social media aspect of this, I just spoke about being active, being engaged, motivate your community. And how do you do that? You have to be able to get your social media posts out there. And we have fantastic social media infographics. These infographics are also found in the roadmap, so you don’t have to recreate the wheel. You can go and get more infographics. If you’re a really, really strong, and you’re doing a great job in your social media, use the foundation to get more and more output into the community so that you can help them be the very best they can be.

Now, as we move through, we can’t forget LinkedIn, fabulous opportunity. Look, if you’re not LinkedIn with me, please do so, because I’m going to give you articles that you can get out there that are research-based that show the quality of chiropractic care on different levels. Here’s one article. The us is still feeling the effects of the crime of the century. Now, if you haven’t seen it yet, there’s an HBO documentary is called the crime of the century. It’s really important that you watch it because it showcases how we got where we got to, but it also showcases some of the way the medical profession has had a hand in it. So I encourage you to share that with your loved ones. And this article is going to point out a lot of the research pieces that many do not know link in with me, Dr.

Sherry McAllister. That’s the step. Number one I love hearing from you. I love getting the engagement because I know when we engage, you’re going to send out more information. And that is the key to success. As we go through, you’re going to see this particular brochure, which is called understand your options to manage pain. Where could this tri-fold brochure come in handy? You know, it’s in the roadmap. We want to get this into your newsletters. If you’re not doing a newsletter, feel free to email them this brochure, get it printed at Kinko’s and get into a wellness care fair, where you can talk to patients that are suffering. We can’t let them sit by the side of the road when they’re suffering. We need to meet them where they are. If there’s one thing that’s so incredible and chiropractors do so effectively is in fact that we meet them where they are, and we take them where we want them to go.

So get this brochure out there and make sure that you are meeting them where they are in their pain, in their suffering, in, in the opportunities to really create different momentum in there in your communities. Now, next coming up, we’re looking at PowerPoint presentations, oh, don’t roll your eyes. Yet. These PowerPoint presentations are meant to be customized so you can customize however you want. But the hard work is already done. The research is there, the information is there. You can be as simple as just hosting this particular PowerPoint, or you can make it your own with the information that is pertinent to your community. Why do we want you to do that? Because when you do get this type of information out, if you do a zoom meeting invite, maybe 50 patients to the zoom meeting, or you do a community service meeting in person, or you head out to a local chamber of commerce or a church group that puts you in an opportune moment to have the discussions, to have the information present and move the needle.

In the opioid addiction. I watched a Ted talk last night on solutions to the opioid crisis. And it was with a, um, chief fire, um, uh, parent. She was a F um, the, the chief for the firehouse as well as a paramedic. So she was double certified in helping patients. And one of the things that she said that made me that made me stop and think is it was about communicating with, with the opioid user and that she came in with a team. She came in with a paramedic. She came in with a spiritual advisor. She came in with community services and she came in as, as a healthcare provider. That’s the team we’re building right now. You are the healthcare provider to really help those that need that assistance and give them opportunities in your practice to be successful. So these PowerPoint presentations, they don’t have to be long.

They can be pretty short and sweet. And you were the best person to showcase them on your YouTube or any presentation that you have, um, decided to do. Your staff is monumental in getting the opportunities ready for you. So ignite them because once they’re ignited, then they can get you opportunities to speak at a variety of different places. Now, most exciting part of today, which is the FRCP updates. I want to thank you. You are. So the reason we’re making progress, and when I show you what that progress looks like, I hope it makes you smile as, as much as it makes me smile. And as we go through your remember, remember you were invited and you came, you came to that virtual Olympic party that we hosted on July 22nd. It was fantastic to hear Dr. Erica Witter Davis, his story. It was an eight minute compelling story.

And I got to say it left the audience speechless. It was heartwarming. We got so many comments back to the foundation, thanking us for hosting her as the keynote speaker, along with Dr. Bill Morrow, Dr. Bill Morrow is in his own, right? He has forged a path forward for sports, and it will never ever be the same because of him because he’s pushed past the medical providers that said no chiropractic, can’t be in this realm. He pushed past as the Olympic medical director, he stood up with us on that virtual party, and he gave an amazing and compelling speech. It moved me. It moved me because it was about pushing to your ultimate best being the very best you can be by everyday. Just getting a little bit better, getting a little bit better advocating for your patients, passionately involved in the information, the continue education, and making sure that your voice is heard. So I thank all of the participants, everyone that showed up because we had a lot of fun and it was a great group of people showing up. Now, as we move through, let me tell you just a little bit about what happened during the Olympics. And here’s one piece of it. This is my marketing director was at Boston. She was making her way up to the, the Acadia national park. She stopped for lunch at Quincy market, and this is a market outside. And this is what was playing, keeping you from competing

Sydney, 2000 preparing to compete my leg. Wouldn’t move my dream. Interrupted. The team chiropractor knew exactly what to do. I went from out of the game to in competition in three days today, I am a chiropractor relieving the pain enhancing performance, go to beyond the pain.org, to find a chiropractor or learn how to become one.

That is amazing. This is in Quincy markets. Um, what was really special about this moment? I’m getting chills, as I say it, and I totally feel Alexis’s passion is she had her phone out and she recorded that for us. And she said, I met a network I’m at just having lunch. And here is this big open market with this huge screen, outdoors packed full of people, having lunch. She grabbed her phone and she started recording it. Story gets even better. Her mom was totally touched because she, her mom knows how hard we’ve been working two years for this moment. Her mom knows how hard she worked to help us get this commercial off the ground. Her mom started recording her Alexis, taking a recording of this video. Her mom was so proud. She’s like, this is my daughter’s commercial. And the whole restaurant started to clap.

Can you imagine the exposure? And just the fun we just got just from that one simple thing. Now, if that’s not enough, as you can see on the screen right now, we secured at the very beginning, he asked the national board of chiropractic examiners, will you help support us to put five 32nd placements on N BC? And they said, yes. Then we had another couple of sponsors like ChiroSecure. We had, um, ChiroHealth, USA. We had foot levelers and standard process and NCMIC. You know what we want to support you. We want to make this moment real. Now let’s get the production started with this moment. Having asked for five placements, I got to tell you, there has to be an angel of chiropractic in the media for us. Why? Why? Because we only asked for five placements now buckle up. Here’s what really happened.

We got those five placements on NBC, NBC sports and USA network. And then, then they said, we will put five placements on each network. Five placements meant we had 15 placements. So we’re like, wow, we didn’t have to pay for that. That’s why I say we have chiropractic angels everywhere. One more moment of awesomeness. This is epic during the best of Tokyo, the return to Tokyo, where you see the very best footage at the best of the best in the Olympics, NBC gifted us gifted us. 10 more, 32nd spots on that Sunday, we got 25 placements. We paid for five. And then the next part, animated billboards. I know, you know what these are. They’re like proudly sponsored by. So let’s look at our billboard that came up and brought to

You by the foundation for chiropractic progress.

So that animated billboard, which is quite fantastic, actually got to play six times during the Olympics. We were actually squished in with a number of different, huge brand names. What were the brand names brought to you proudly by the foundation for chiropractic progress was between a Modela commercial with a veteran who had lost her leg, a Microsoft commercial. That was, I mean, Microsoft, how do you compete with a billboard with them? We were, we were brought in with Marriott and visa and subway. Those are just four of the examples, amazing epic moments that we didn’t pay for. And that my friends means chiropractic angels are everywhere. Now we’re going to ask that you continue the energy enthusiasm that we have started. This is Dr. Erica Witter Davis. She’s fabulous on adjusted reality. If you haven’t gone to adjusted reality podcast, yet, please, as an advocate for the foundation for chiropractic progress, I ask you to do so.

Please put your positive comments into the podcast because we’re growing and our listeners are growing and you can share this heavily. Any patient, the more you engage your patients, the more they’re going to know about chiropractic, the more they know about chiropractic, the more they’re going to share. The more patients come to you. So download these podcasts, listen first yourself. So, you know, what’s on them. Be inspired, be motivated. These are thought leaders, celebrities, all sorts of ingenious. People that can talk chiropractic in a fun and relatable way. Adjusted reality is trusted by the adjusted. So I ask that you share them, but you have to continue to listen and watch. And Dr. Erica has been a fabulous podcast, as well as you can see moving forward. Why is this podcast important? Well, it was important because we’re going to slide the message of chiropractic in as easy and fluidly as conversations that you have with your patients.

You don’t jam chiropractic down anyone’s throat. That’s a turnoff, and you wouldn’t want it done to you either. What you do want to know is how did chiropractic impact the fittest man in the world? How did chiropractic impact Deepak Chopra? If you don’t know, you can find out Dr. Heidi Harvick, train your brain out of pain. What about Monica? Renagel you knew the New York chef who talks about nutrition. So many ways to educate your patients in a fun way. It has to be fun. And that fun way translated into something very, very special. A panel of 53 experts came on board and they were from the American medical association, Optum web M D a R P as just a few of the judges that were there. They had 700 entries. And as you can see, those 700 entries were then chosen gold, silver, bronze. And I am so happy to report.

We made progress friends as a chiropractic family. We made a difference. How do I know what we won bronze? There it is. The 23rd annual digital health awards press release out today. Even bigger news, special alert. This is a special alert happening right here. Today. First heard here that the award was picked up by the American health insurance plans. They nominated our award to put into their SmartBrief. If you want to look it up, you look at American health insurance plans and it’s SmartBrief, and they showcased what a proud moment for all of us. And as you look through, you’re going to say to yourself, well, it was only bra. So let’s change this slide into showing you who gold and silver were. So on the gold and silver. Well, Katie Kirk story by Merck, oh, they have a revenue of $48 billion who is in silver well MedPage today, which is part of everyday health.

Let me tell you what they have. They have a budget of $57 million a year, and they reach over 800,000 physicians and 60 million consumers monthly. How does it look to be in the stage with these Titans? That’s us chiropractic angels everywhere we became bronze. Yes, we can become gold. We have you and with you, anything is possible. And speaking of anything, that’s possible as we go through, we decided since we’ve had some amazing success with our listeners coming to us and being in the top 10% of all healthcare podcasts across the nation, that in and of itself tells you that trusted by the adjusted is an adjusted reality. Chiropractic is number one, I just got chill saying it. So I hope you’re as excited as I am. September 1st, we have an amazing speaker, Dr. Anna Lipkey. She wrote the book drug dealer MD also coming out.

She’s got a brand new book. I don’t wanna, I don’t want to miss out on reading it. It’s called dopamine nation. She’s the chief Stanford addiction medicine clinic, um, officer. And she’s talking about how our society is changing and that we’re being bombarded by addiction in so many ways, especially social media. So get that book, um, dopamine. Um, and I think that it’s going to be a good read for all of us because dopamine nation helps us all figure out how we do what we do when we do it in our youth is suffering with depression. We have opportunities to help them physically and physically technically does not get associated from the mental. So it’s going to be a fantastic podcast. I hope you’re there with me during drug-free pain management awareness month, because that’s how we make a difference. Now, when we get to our next piece, the last part of drug-free pain management, as I thank you, is to be able to be grateful for where we are now, show up together, put our feet on the ground and do everything that we can do to make a difference.

You can’t sit back and let someone else do it. This is too important. It’s too much work has gone into where we are today. People have gone to jail for us. People have put their entire lives on the line to be able to offer chiropractic care. And now we’re making a difference. And it’s because you’re active. You’re an advocate to help your patients be the very best they can be. Optimizing chiropractic in so many, many ways. Don’t forget to join us next Tuesday for ChiroSecure Mike gal. You don’t want to miss him. He’s high energy. He’s full of great information, and I cannot thank you enough for being part of our chiropractic family and making chiropractic progress. Thanks for joining me today.

Isn’t it time you joined the most powerful team of successful doctors and chiropractic and both of the gold simply go to www dot [inaudible] dot org slash package and get your customized practice success solution. [inaudible].

Empowering Women in Chiropractic – Your Doctor’s Report

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Disclaimer: The following is an actual transcript. We do our best to make sure the transcript is as accurate as possible, however, it may contain spelling or grammatical errors.  We suggest you watch the video while reading the transcript.

Hello, this is Dr. Nathalie Beauchamp and welcome to the show Empowering Women in Chiropractic. Thank you to ChiroSecure for putting on such great, uh, shows, uh, for us chiropractors to stay engaged, motivated, and I guess feel like we’re not alone in our practices. So my topic today, I thought I would share with you what I use in my practice to, um, educate my patients. And it focuses a lot on, uh, the doctor’s report. So let’s go over the three main key points, uh, that I’m going to talk about. Um, I have been doing a doctor’s report in person for many, many years, and I changed a format to a virtual one about I’m going to guess eight years ago, and I want to share with you a disc strategies that I implemented and how it’s going into my office. So let’s say understand why it’s important for us to pre educate our patients.

I’m going to show you the format and how I made it seamless into my practice. And you’ll see that, uh, you know, I have like plan a plan B plan C to make sure that people do watch the video and how to preset this stage also, uh, for your recommendations. So it’s all about, I guess, positioning, uh, what you’re going to talk about, but also that the patients really understand. So let’s start with the first point here. So why is it that we need to pre educate our patients first? I strongly believe that it is our job as doctors, many, uh, other practitioners don’t necessarily take the time to educate either. It’s not something that there are, they are taught. And I think as chiropractors, we are, uh, great educators. And also, I always say to patients when they don’t watch it, a video that I take your health very seriously, and I don’t want you not to understand certain things.

I don’t want you to be scared about anything. So it’s very important for me that you see that video. And I always say, I also respect my profession way too much to have you not understand it because it’s such a wonderful profession and the results are amazing. So I want to make sure that, you know, what is happening. It also really helps for a conversion to care because if people don’t understand something, how candy, uh, convert themselves or, or, you know, understand what is right for them at this specific time, also better care outcome, because if they understand what you’re trying to achieve, you know, they’re going to be more compliant. That’s, you know, keeping their appointments and doing the exercise. Uh, if you do a rehabilitation type of exercise in your practice, better retention as well. And I think again, if people don’t understand what your goal is, because their goal oftentimes is getting out of pain.

So once you’ve achieved that, if you don’t have anything else to kind of hold them, uh, and have, uh, something to measure, if you’re saying that, you know, symptoms are just the tip of the iceberg kind of thing, um, if you do your education properly at the beginning, it really does pay dividends down the road because your retention is going to be that much higher. And it has a bigger impact in your community as well. I think most of us have become chiropractors to make an impact in our communities and the better our patients are educated. They also are better at explaining the results and the changes in their health that they’re are getting in their own lives, uh, to their friends. So let’s talk a bit more logistic about the format and the system that I’ve integrated throughout the years. So what should the PowerPoint or the presentation look like most of you probably already have your doctor’s report.

So when I say doctor’s reports, I know some people do one-on-one with the patient explaining the results. I’ve been using a doctor’s report for my God 25 years, as long as I’ve been in practice. And it is, I mean, I always say a picture is worth a thousand words, and it’s one thing for me to be talking, but if patients can see, you know, what it should, what they should look like or what normal should like, and if they have visual and, you know, I give tons of analogies in my presentation. I can’t do a great job one-on-one each time. So the way I do it is I have them watch this, uh, recorded doctor’s report. And I’ll tell you where I’m hosting all of this. And then I go over there, one on one, um, results. And very, very often I have people thank me for putting this presentation together because they say, oh my God, I had no idea.

So before used to do it in person, and again, now doing it virtually is, uh, even more accepted now because a lot of time, um, you know, big events are not happening as much as they used to be. So just, uh, going over what I have in my presentation. And you have to ask yourself this question in your practice with your style of practice, what do you want your patients to know? What have you been repeating for 25 years? I kind of did it too, because after so many years you were like, you know what? I don’t mind kind of repeating myself when, if it has something particular to the person, but why not leverage my time and be more efficient. So I always start with, uh, talking about signs and symptoms, how they are our alarm system. Then I really focus on the brain, body communication.

And I have this photo of MRI with the brain and the spinal cord, because I really want people to see that the rest of their spine is connected to their brain and how it has an impact. Then I talk about D chiropractic approach to health. You know, I go over to four key basic principles. I don’t go over to the 33 of them. That just be way too much. Uh, but I go about our approach to care. And then I use in my office, uh, the inside subluxation station. So I talk about the core score, what the results mean. So I go over a thermal scan, I go over, um, uh SEMD and I go over HRV explaining what they should be looking at when I will give them their own results. And then I go over x-ray, uh, degeneration phases, phase one, phase two, phase three, cause that’s something I found that patients were asking, what, where do I fit in compared to other people?

So this way, I’m really answering that question. And, and even saying that it’s got almost nothing to do with age it’s how much or how long your spine has been out of alignment that will oftentimes guides, uh, the degeneration to be, uh, more, more complex, uh, for extended, for people that I talk about, the techniques that I use. So whatever technique your office uses, I use a combination of three. I explained to three this way, if I use the drop of the table, they don’t go, oh my goodness, what is this woman doing to me? If I use the activator, they know the, I even make a joke, um, in the, in my doctor’s report, um, that with patient, I called it, uh, Mr. Tuck tuck. So I know did watch it a video when, you know, I take the activator and they know, oh, it’s Mr.

Tuck doc. So I don’t strictly use the activator, but I have it as a tool in my office. I use mostly diversified. And I do explain that as well. And then a question we always get, how often should I be adjusted? And I particularly do my doctor’s reports or my recommendation on this second time that I adjust them. And I talk about that. So, you know, I always say I get a little bit more information after I see how you held your first adjustment, and I’d like to do my recommendation at the next visit. So I say that in the video. So oftentimes, you know, now I don’t get that, um, that question, how often is, I’ll go over that with you at your next visit. If you’re doing it in the same visit, that’s fine. Uh, you can answer it that there as well.

And that leads into the three types of care. Uh, I talked about symptomatic. I talk about corrective care and wellness care and I position what they are. I say, maybe you’re in our office just to get rid of pain. And then I’ll go on to, if you’ve lost your cervical lordosis and you have major issues and your core score is low, you might need a corrective corrective care. And then I pre-frame what it is. And then wellness care, uh, just showing and telling people how people can get, uh, checked and adjusted regularly can have, you know, such a benefit. Then I also offer, uh, all our new patient, a family evaluation. Again, you have to check with your province or states are wet, is, uh, is okay for you to offer. But for me, I’m thinking when the patient looks at or listens to this video, they should be wanting to get their spouse and family checked.

So I do offer it. And I say, you know, in the next two weeks, I’m offering for your, um, your family to, to be evaluated. And then what, um, difference they should be expecting. You know, I go over, some people don’t see any difference at all. Some people might be a little bit sore and I compare it to, uh, uh, if you go to the gym and you haven’t done a workout in a bath, you’re going to feel your muscles. And some people, you know, feel a huge difference right away. And so I, I tell them that those can be the three, um, ways that they can feel. And then I welcomed them to chiropractic and that I’m looking forward to go over their reports with them. That is more specific. So now I’ve talked about chiropractic, I’ve talked about the nervous system. I’ve talked about the scans, I’ve talked about the x-ray detector that I use, that I will do my recommendation on the next visit, but I will adjust them when they come in.

So when they come in, they’re ready, they’re excited. And, um, some people will even open the folder before I go into a room because they’re excited and are curious because now they know what they’re looking at. At first, I was, you know, a little bit rattled when people would do that. But now I just smile because it shows me that the person is interested in, in discovering, uh, what’s going on with them. So that’s what I put in my presentation. So ask yourself, what can you put in your presentation if you already have a doctor’s report and maybe you have a health class, um, maybe you want to consider cutting the parts to be more specific to stuff that I just talked about and then do your health bar, your health class as a second part of it. Now, my first, uh, doctor’s reports recording was probably 40 minutes and it was way too long now down to, I think, 25 minutes, I even would like to have it down less than that, because let’s face it people’s span of attention are pretty short these days.

So the Mo the most concise you can have it, and the more visual you can have it, uh, I gave you have great success. So the way I go about this is a three-step process because I, when patients haven’t watched a video, I’m like, oh God, they’re going to be missing. Um, so many aspects and I just don’t feel good about it. So I’ve gone on to create a three-step process to make sure that we’re telling them three times. So the first one I created, I think it was through Vista print and Canva, literally a thank you for choosing our office. And I have a URL that goes strict, strictly to doctor’s report. And I literally that’s when I leave the room, I take discard and I have a core, core score card. And I say, Joe, now that we’re all done, you’re new to chiropractic.

So I recorded this video that I’d really like you to watch. He’s going to explain to course kept the score. What are the tests that we did? It explains the nervous system and I’ll point out my chart. And it also explained when we look at x-rays as chiropractor, what I’m looking for, and I’m looking at make sure that you watch it, because if you don’t kind of make a joke, if you don’t, you know, you’re going to be a little bit lost. And that’s the last thing that I want is for you to not understand. Uh, so I’m literally giving doc to them in their hands with it. And the compliance of doing it is very good. I used to delegate to my staff and not that he didn’t do it, I’m sure they did, but somehow when it comes to you to doctor, it makes a huge difference.

So that’s step one. Step two is once the patient is done, I’ve created, I use Infusionsoft as a, as a platform, but whatever platform you use for your staff to send them an email, thank you for choosing our office. Here’s the link of the video again. And I believe that I have also, um, you know, uh, a little video of me, uh, thanking them for choosing a D office. So my staff literally has to click that link that says, doctor’s report video, enter the name of the patient and their email and Wala is gone. We don’t have to think about it. And that’s my back staff person that does that. And the third step just to play it safe is for, uh, I actually, this is a screenshot of what my doctor’s report video looks like. I’m hosting it on Vimeo. I’ve decided to not have it re flat out on my site for people to see.

I decided to have it strictly to a redirected link. And the reason is that, you know, I think there’s a time and a place for people to watch the video. And I really believe that the time and the place is right after they leave my office. And the cool thing too, with having this is oftentimes, they’ll say, honey, come, come and watch this. And then, you know, next thing you know, this house is in the office cause they watch your video and it made sense to them and they want to come in as patients. So we were really has, uh, a two-fold aspect. And the third component, just, I, like I said, to play it safe, uh, is for my staff to confirm their appointment on day two. Uh, we don’t call to confirm, you know, daily adjustments and all that. That’s automated through our, our, um, chiropractic software and SMS.

But that one I asked at my morning staff, uh, confirms for the next eight. And if she is talking to the person, she’ll remind them to watch a doctor’s report. And if she’s leaving a message, uh, she’s saying, please make sure you are as a doctor’s report. If you haven’t found a link or you’ve lost the card or whatever, just call us back. So since I’ve implemented those three steps, it’s very, very rare that, uh, patients will not have watched the video. And if they haven’t a little tip for you guys, um, if they haven’t, I I’ve my staff, I had of me going into the room, asking why. And the reason is that I want to see if their answer is going to tell me a lot. Uh, I, I’m going to see if they’re serious about, uh, you know, their care and you know, what I’m going to provide to them.

And sometime too, there’s a legit reason for it. I remember it. I felt horrible. And, uh, you learn by your mistakes is I, you know, kind of was disappointed that this woman hadn’t watched a video and so forth. And I might’ve been a bit short and I did ask her, uh, and her husband was in the hospital with cancer and she slept there last night. Talk about feeling horrible about, you know, being short. So I find if the staff ask and they tell me the reason, then I can make kind of a, a judgment call. Um, you know, if, uh, you know, I’m going to be a little bit more solid or from about the person to say, look, you know, you’re coming in for help. It’s something that I really need you to do and so forth. And then if they haven’t watched it and I’ll decide if I send them home to watch, I have done that in the past, especially people that are already anxious and nervous were their last resort.

Again, I respect our profession too much, uh, for them not to understand what we do. So those steps have really, really helped us, uh, have patient understand. But I think domain one is me telling them to watch that video. And I tell them it’s 20 minutes or they can plan for it. And if you keep it light and you tell them that it’s, it’s, it’s for their benefit, most people will be happy, uh, that you have done up. So now let’s talk a little bit about what could be in the doctor’s report. And again, just sharing, I know that all of us have different styles of practice. So in the folder and I, we called it literally the purple folder because it is purple. Um, I believe, uh, it is, uh, with one of the companies, um, that also works with, uh, CLA so it’s, it’s focusing more on core.

I have the x-ray that are marked, I have the subluxation chart. I have a great HRV, um, result page that shows the four quadrants. I’m a big fan of HRV. I have so many discussion with patient about HRV in term of getting a feel, uh, about distress in their lives. And it just makes such a great conversation to see what else is going on in their lives. And, um, I’m serious. They are about improving their health. I also have an x-ray degeneration, uh, chart that, you know, I’ll say based on this. And I, I really try, excuse me, to have a bit of a Socratic approach when I do this. Um, and as them, you know, you saw the video, you saw the three phases of care based on what I just show you, where do you think you fit? So I’m, you know, especially, um, when people are analytical, I like to do that because it gets down really engaged.

And then the family evaluation, I have it as a, as a handout or a certificate. And then I also use a choice of care, a one pager, and I’ll show you what I mean by two to three types of care. But that was a big, big thing also in our office when we did this, because I’m literally asking them, you’ve watched a video, you heard about symptomatic, corrective and wellness care. Why, what do you want? And I find again, that just gives me insight of where their head is, and if they check the three, then I know that they’re open to whatever my recommendations are going to be, but if they only check symptomatic, okay. And then on that sheet that I have, it also asks them how serious from a scale of one to 10, they are about, um, you know, doing something to better their health.

And if they put a six or a seven, I will have the discussion. Why did you put that in sometime it’s financial issues sometime it’s time issue sometime, uh, you know, you don’t know. So I’m just like really liking that sheet because it tells me where they’re at and it makes my communication better. I’m still gonna do the same recommendation on what’s best for them, but at least it tells me, um, more when they think, and I think also that they feel more heard that, you know, uh, I told the doctor, this is what I wanted. So it’s just, you know, it just really, really decreases, um, distress. So that’s what is in the folder. And then patients, uh, leave with that. And then I always say, you know, my, I don’t even call it a care plan. I always say our, our action plan, and we can go over that at your next visit and then the three types of care.

And, uh, she did, I was talking about, I mean, this is a shorter version, but again, like I called him to three hours, the relief, the restore and the revitalize. And it just gives me a really good idea of, you know, like I said, what re what people want. And then the second last slide here is created a video for the doctor’s report. I’ve also created a video for why this should be continuing care. This one is about, I would say eight, nine minutes. And I go, again, it goes directly to a URL where Davide always hosted, and my patients are send that at, towards the end of their care plan so that it is a symptomatic care plan, a corrective care plan, a wellness care plan. They’re seeing this video and I talk about, you know, the, the long-term benefit of chiropractic. So this one is more wellness focused.

So again, telling them that now that you’re out of pain, remember where we talked about, and here are the benefits of chiropractic care for you. So leveraging all that. And again, this is in our campaign, my staff knows where to go triggers the email and it’s done. So this way, I feel good about educating patient and then putting ownership on them to what’s best for them at this point in their life. But I know that they know what my recommendations are and it’s just, you know, doing it that way. I feel good as a doctor that they understand, um, what is going on and what chiropractic is. And I think the patient feels good as well, because many, as I said, when we first started, they don’t feel heard and they go to different practitioners and they’re, everybody’s behind their keyboard. And just, you know, and now it could be on, on the phone, it could be on zoom.

So just for a patient to actually see a real person, but also feel heard that, uh, you know, of what’s going on in, in our life and for you to be able to relate ID can make a huge impact. So hopefully this was helpful to you. If, uh, you don’t have a virtual doctor’s reports and you do one in person, you could transition that virtually, if you do kind of a doctor’s report slash health class, you may want to consider kind of separating the two. But I have to say that this, um, uh, making this as a procedure in my office and steps, uh, in my office has made a huge difference into, um, conversion retention, all of this stuff that I’ve talked about. So hopefully that got your brain going on, what it can mean to you, to your office, because I realize we’re all different, uh, but leveraging our time and make it, it making it even easier for a patient because they watch it on their own time. So, uh, you know, it gives them the flexibility. So hopefully this was helpful to you. And, uh, you can find some pearls in this to enter rate some of the steps that I talked about in your office. So this was Dr. Nathalie Beauchamp for Empowering Women in Chiropractic. Again, a big thank you to ChiroSecure for putting on those amazing shows, to keep us engaged and always learning. So thank you.

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