Empowering Women Chiropractic – Public Speaking for Practice Growth -Cathy Wendland-Colby

But our conversations aren’t always focused, they’re not always delivered, and they don’t always deliver results. How do we make sure that the communication that we have, that the conversations we participate in, that the engagements and the relationships and the community involvement that we’re doing winds up creating amazing results for your practice. That’s what we’re going to talk about today because one of the things I see most with new docs and people who are trying to grow their practice because all of a sudden they got to the realization that they want more out of their practice is that they start to educate with overkill.

The just go way too far. They start to verbally vomit all over people. They start to say too much too fast to the point where people can’t understand what it is that you’re trying to share. We want to make sure that when we’re sharing our message, we’re sharing it in a way that people can actually digest it, right? You don’t need to give them all four years of chiropractic school. You don’t need to give them all of your undergraduate. You don’t need to teach them everything you needed to know to pass your boards or to open your office or to sit through neurology.

I’ve got students that were here this morning getting ready to go do a neurological diagnosis exam. You don’t need to teach your community all of that in one conversation, but you need to help them understand why chiropractic can benefit their lives, why chiropractic care can help them and their family function at a better level, why they should make the choice to incorporate safe, general effective natural chiropractic care as the primary basis of their family’s healthcare system. How do you have that conversation? How do you educate without overkill? We don’t want to be the dead horse.

We don’t want to just keep drilling it into people to the point where they are turned off from you. We want to do it in a way that’s welcoming, that’s inviting. It’s almost like casting a very big net and letting people slowly swim in and then you start to pull that net in a little bit closer and a little bit closer. Here’s the number one thing that I learned. When you want to start educating your community, let’s think about first and foremost the people who have no idea what it is that you do, right? They’re not patients. They’ve never been a chiropractic patient.

They probably not only have they not been in your office, but they’ve probably heard interesting things, right? You know what I’m talking about. They’ve heard those interesting things about chiropractic that probably aren’t true, but they don’t know how to make that decision and determination because it’s all they’ve been exposed to. How do you gently ease into the conversation to let them know that, “Hey, chiropractic is safe. It is effective. It does help people function at a higher level because what we do is connect the brain and the body.”

Maybe you could start the conversation by simply asking one of the most easiest questions, what is the master control system of your body? Now, oftentimes people are going to answer their heart. Don’t make them wrong and say, “Well, you know what? That’s a good answer, but there’s something even greater than that that’s controlling the heart.” Don’t say, “Oh, no, no, no. Not the heart. Think differently.” Say, “Yeah, that’s a great answer, but there’s something that even controls the heart. What do you think is controlling that?” Help people get to that point and reverse engineer your conversation.

Get them to understand why a properly functioning spine and nervous system is important before you start to tell them about chiropractic if they’ve never been exposed to chiropractic or worse yet, if they have a negative impression of chiropractic. You educate them gently. You bring them in gently. You cast the net wide and you start to reel them in and you talk about the master control system in the body and how it was created and why it’s encased in solid protective bone unlike any other organ in the body, right? The lungs and the heart, yes, they are protected by the ribs, but you can easily get a knife through anywhere, right?

But the brain is protected by a solid massive bone, right? The skull. The spinal cord is protected by 24 movable segments of bone. When you have that conversation, it’s a natural for people to start thinking, “Oh, well, obviously it is so important that the body knew to protect it or the God within knew to protect it or the universe knew to protect it or the creator knew to protect it.” It’s that important that we want to keep it functioning at its best level without interference from when? From today until tomorrow or from yesterday until next week or do you want to keep functioning at its best level from birth to the burial? Right?

Start to lead them at how long do you need to have your nervous system functioning at its best level. Well, as long as you want to be healthy. Gradually ease them into that. Be mindful. Here’s a thing I want you to understand. When it comes to public speaking, you have to be mindful that you have two ears and one mouth for a reason. Now, when you’re up on the stage, different story because you are talking at the audience, but your eyes need to be your ears. You need to be watching the audience. You need to be paying attention to what they’re doing. You need to see if they’re vegging out.

You need to see if they’re staring out at their phone because people just don’t look down at their crotch for no reason. You need to see if they’ve tuned out of your conversation or if they’re leaning in actively engaged and the light bulb is going off because you’re teaching them something that they’ve been never been exposed to before or you’re presenting it in a way that their brain goes pooh. That’s a new perspective. That’s a new paradigm. That’s a new idea. That’s amazing. I never even thought it worked like that. Think about when you’re speaking to listen twice as much as you speak.

If you’re on top of a stage, then watch twice as much as you speak and perceive what’s going on with your listener. That’s how you know if you’re getting into that verbal vomit. If you just keep talking and talking and talking and talking and talking and then you take breath so that you can keep talking again, you never even gave them a chance to listen, to respond or to think about what you just said. You’ve got to take that pause. You’ve got to slow down. You’ve got to make sure that they’re understanding what it is you’re trying to communicate. You have to give it to them in small doses.

Listen, you didn’t go to chiropractic school and in one week learned everything you needed to know crammed down your throat as fast as possible. Your patients aren’t going to learn it in one week either. You took four years to get to your understanding and then however many years you’ve been in practice to improve. Maybe perfect, maybe improve. It’s called a practice for a reason. Improve both your adjusting skills, your business communication, your patient care, right? You took a long time to get to where you are. Grant your patients and your community that same amount of time.

They’re not going to get it in one day. They might understand why they need to come in, but we’re going to need to constantly and continually educate them and help them understand this. It doesn’t mean throw it all up at one point. It means little bits, little drips, little drabs, little dribbles here and there, a little video now and then, a little conversation in the office here and there, an email now and then, a handout now and then, but constantly educating them so that you’re educating without overkilling. It doesn’t all have to happen in one shot.

You need to make sure that you are targeting your message to the person that’s going to receive it. If you are talking to a group of mechanics, your conversation might not necessarily be about why they should bring their newborn babies in to get adjusted so that they can develop at the greatest level of health, right? If you’re talking to a group of moms, you might not have a conversation about how getting your spine adjusted is just like getting your engine tuned up because… I’m not stereotyping, but I’m a mom. I can tell you nothing about tuning up my engine.

I know that you just take it back to the INFINITI dealer and they do what they need to do, right? That conversation wouldn’t resonate with me. If you’re having a conversation with your athletes, then make sure that it’s geared toward athletics. Talk about how this can improve their performance, increase their jump height, improve their speed, their response time, make them quicker, make them heal better, allow their body to be able to recover after injuries or getting a big hit. One of my football players was just here. He had a big is it scrimmage? What’s the word? Scrimmage? Scrimmage? Scrimmage.

He had a scrimmage yesterday, thank you, with four other teams during the summer time. It was helmets and shoulder pads. He said, “I’m not hurt, but I’m banged up. I knew I needed to get adjusted before tomorrow’s practice.” Right? Target the message to make sure that it’s landing on right ears, not deaf ears. You want to make sure it’s landing on fertile soil. Target your message to the person that you’re speaking with or to the group that you’re speaking to or to your email list that you’ve built. Make sure it’s the right message at the right time for your people.

They’ll be a lot more receptive and that’s going to help you not only grow your practice, but maintain that growth so that you’re not just getting them in and losing them out the back door. You’re getting them in. You’re keeping them in and then they’re sharing your message and your information with other people. Who are those other people? That’s your audience. That’s your target market. That’s your ideal patient. The way you find them is you look at the best people in your practice right now.

When those people walk in the door, you know how your face lights up and you say, “Oh, this person’s here or this family is here or this group of people showed up.” When those people show up, those are your best patients. Not the ones that you run to the back to get away from. The ones that your face lights up and you’re happy to see, those are the people you want to fill your office with. Have your conversation with those people and talk to them about how can you share this information with people just like them, how can you share that information with their co-workers, how can you share that information with the organizations that they participate in.

Maybe it’s a group of sports parents. Maybe it’s a church group. Maybe it’s the PTA. Maybe it’s one of the business associations in your community or the Chamber of Commerce. Whatever it is that your ideal patient is involved in, that’s where you want to share your message because like attracts like. Those people have a tendency to do similar things with people just like them.

Find your audience, target your message, and make sure you’re delivering it in small bites so that people are actually receptive to it and they’re not turned off by it or tuned out by it or vegged out and faced out and just being polite and staying there listening, but not actually listening to what you have to say. That’s my tips to help you improve your public speaking so that you can experience some great solid predictable practice growth in the coming months. Make sure that you’re targeting your message to the right audience at the right time.

Give them just enough information for them to have some questions, be curious, be interested and come back for more. Then, go out and do it again and again and again and watch as your impact in your community expands and your practice and your community’s health improves. Ladies and gentlemen, thank you so much for joining us this week on Empowering Women in Chiropractic. I’m so honored to be your host. I really want you to join back next week because we have another amazing show coming up for you. We’ll see you soon.

Join us each week as we bring you the best in business growth, practice management, social media marketing, networking, leadership, and lots more. If it’s about women in practice and business, you’ll hear it here. We hope you enjoyed this week’s Facebook Live event. Please like us on Facebook. Comment and share. We look forward to seeing all of you next week for another episode of Empowering Women in Chiropractic. Now, go ahead and hit the share button and tell your friends and colleagues about the show. Thank you for watching. Have a beautiful day. This has been a ChiroSecure Production.

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How to Balance it All? Three Tips for Busy Women Entrepreneurs. By Kristen Moss

I am many things, but like everyone I have strengths and weaknesses. I’m a workhorse and a giver; and I love to create! Creating usually takes the shape of poetry, photos, and blogs. When I write I feel free, it’s my way of processing the world around me and I feel grounded which gives me immense joy. When I share it; that is when the real magic happens. When other people tell me that they enjoyed what I wrote, or it taught them something about themselves, I feel connected to my purpose. 

The workhorse and the giver, in me, have a full-time occupation leading two teams in two separate chiropractic offices. I love to serve and educate the world about their beautiful healing potential through the above down inside out model of healthy living. Keeping every moving part of the offices running smoothly is as challenging as it is rewarding. But behind the scenes in these busy practises it is not all Instagram poetry and photos. It is systems, administration, communication and long hours. My leadership in the offices allows me to improve the health and vitality of my community. The blogs and writing allow me to express myself and create content for other projects. My friends always ask, “how do you find the time?”

Time, priorities, balance and more… How do I find the time? And what do I remove from my list when the pressure is on to deliver? If you are like me…you remove the things you need to do for yourself and you put everything and everyone else first. You know you shouldn’t and you would warn your best friend against it, but you can always fit it in later, you hear yourself lie. 

Being a Mom-prenuer is no easy task. How do we balance all the joy of creating with self-care and family in focus? How can we be sure we don’t “lose” ourselves while performing for others? While we reinvent ourselves and level-up; how do we know which parts to keep and what to discard? 

Here are just three insights I want you to consider.

1. Be authentic. Everyone wants YOU! The original you. The you that you love! And the you that you are the happiest being. When you choose your clothing to reflect how you feel inside, when you choose your words to reflect your inner thoughts when you choose to eat the foods that create the health you deserve – you manifest the BEing you truly are. The authentic real, sometimes gritty, sometimes shy, sometimes joyful sometimes pissed off YOU. You do not need to explain yourself. You are enough. Every person who makes up your world wants to interact with the real you, and if they don’t, they probably aren’t your people anyway.

2. Make time for yourself. This is something I struggle with. I now understand the importance of time both with and away from family. Time for work. Time for play! Time for projects and meetings and commitments, but also time for rest or meditation – if that’s your thing. (I love meditation) Being creative – painting, dancing, singing, yes singing in your car counts, or maybe home decor? It is my opinion that we show up brighter and better when we make time to do the things we love. Don’t put yourself and your own needs at the bottom of your list. 

3. Get yourself a coach! There is advice and then there is Advice. The people who love you will throw you a pity party, for sure. They will listen and chime in that life sometimes sucks. But the people who want you to succeed – the ones that really understand what fulfills you will ask the hard questions. They will insist that you do the things that will result in the goals you desire. If you don’t have them in your inner circle and you are ready to level-up – it is time to find a coach. 

The world needs your beauty. Your laughter. Your creativity! YOUR VOICE! Whether you are a Mom-preneur or an entrepreneur the only difference is how many people you have on your list to prioritize and why. You know how hard you can and are willing to work. Take the breaks you need, and work when you are most effective. Some do mornings while others are brilliant after their little ones are tucked into bed. Be authentic and honor who you are. Blast the unimportant things from your list and boil it down to the bare bones. No two days in a given week are the same, and you have as much flexibility as you are willing to allow. Stop comparing yourself and make time for the things that make you feel beautiful, strong, successful… (I could keep going) All the love and support in the world can not replace the perspective a good coach or mentor can bring. Invest in yourself and notice how quickly you rise. How effortlessly you move toward goals. You are many things, remember who you are – I’m cheering for you!

Kristen Moss is an office manager for two paediatric clinics in Oslo, Norway. When she isn’t serving in the office, she spends time perfecting her children’s favourite banana bread recipe, ice bathing in the Scandinavian fjords and practising yoga. She is vice president of the League of Chiropractic Women Europe and a holistic nutrition coach. You can reach her by mail at krist.nmoss@gmail.com. Or follow her on Instagram at kristen.joy.moss

Empowering Women Chiropractic – Create Your Own Baby Boom in Your Practice

Welcome to ChiroSecure’s Empowering Women in Chiropractic, the Facebook Live show for successful women by successful women, proving once again, women make it happen. Join us each week as we bring you the best in business growth, practice management, social media marketing, networking, leadership, and lots more. If it’s about women in practice and business, you’ll hear it here.

Now join today’s host Dr. Nathalie Beauchamp as she talks impact exposure and systems. And now here is Dr. Nathalie.

Hello everyone and welcome to today’s show of Empowering Women in Chiropractic. First of all, I’d like to thank ChiroSecure for bringing this show together because I know that every time that I interview someone, I learn about so many things and I think it’s just so important that we share our passion and our expertise.

So, for today’s show, I have Dr. Jenna Davis, and we titled the name of the show, I have to read here, How to Create Your Own Baby Boom in Your Practice. So welcome Jenna to the show.

Thank you so much. I’m so happy to be here.

Great. So Jenna, you have to tell us a little bit more about this baby boom because I know it’s also the name of your website. You are a chiropractor, and if you don’t mind telling us a little bit more about how you got into chiropractic and segue in to why you have focused so much of helping children in your practice.

For sure. It’s a bit of a long, slow story of how I got into chiropractic. I always knew I wanted to go into health care of some sort or helping people of some sort. I was a gymnast when I was younger, tried lots of different things. My body did not like the wear and tear gymnastics. And when I was very young, I went and saw a chiropractor just for wellness with my parents. But then over time, that just stopped. And then I was in high school, I had stopped gymnastics due to injuries but I was in still high school gymnastics and I was in, I was the lead in the high school play. And my back would go out for about a week at a time, couple of times a year. And it did while the play was going on. And so, my director said, you have to go see my chiropractor, like this is not okay.

I tried pretty much every other modality out there and it just didn’t hold. And once I started seeing the chiropractor, that we’ll just say reignited my passion for what I didn’t know. And then investigated more, stayed under chiropractic care, went to university. Was still not 100% sure if it was chiropractic or medical of some sort and then decided, no, I think I want to be a chiropractor because I liked the lifestyle. I loved the aspect that I’m actually able to look at the whole person and general wellness. And I had more control over my life.

So I actually, for one of my summer jobs, I worked for the chiropractor that was my chiropractor in high school. So I really saw the business side and understood is this something I truly want to do? And then I decided this is what I want to do and the rest is I guess history.

History [inaudible 00:04:30] You’re in Oakville, Ontario, right?

I am.

So, how did you start, because, you know, the goal I think with this is we have segment on a marketing and so forth, but tell us more about when you started practice, when did you realize you wanted to have more kids into your practice and then what did you do to further your education? Because, you know, most chiropractors I would think see children, but we’d probably go from a range of seeing the occasional children to entire family and that I know some chiropractors are focusing a lot more on adjusting kids. So what was the progression?

Well, I ended up having, I had my daughter at the very end of chiropractic school. So, innately, that was the stage of life I was at. So, there was less fear around touching babies but I wouldn’t necessarily say I had great experience in caring for babies and children. But that was sort of my introduction in recognizing also and seeing the benefit of having my daughter under regular care for me. And I started into practice right away and realized there was one, a love I had for caring for children, but then also, really, truly seeing the issues that we have as adults and being able to trace them back to childhood injuries or childhood illnesses or even all the way back to birth.

And so, that allowed me to think, okay, if we could put the, I guess the cart before the horse and start and looking at prevention rather than putting out the fires, a huge impact could happen. As far as from an education standpoint, I’m very big on continuing education and ensuring that I maintain my level of education. So, I’ve taken lots of different courses. I did do most of the ICPA training. I didn’t do all of it because I kept having babies and then having to miss some the classes and just time went on. But I’ve been lucky enough to also speak around the world on many stages.

And the beautiful thing about that is I get exposed to so many brilliant minds in our fields and in other fields where I can actually take a lot more information from them. There’s some brilliant speakers that I saw in Australia and in the UK and in the United States and in Canada. And then I’ve been able to pull from all of those and really figure out what fits for my practice.

And that I think is a big, yeah, the biggest question I get is what course should I take. Should I take this kind of craniosacral course, should I take from this instructor or that instructor? And I said, you should take as many as you can. It’s not a matter of you have to take diplomates in all these different areas, you need to just get the information and then figure out, okay, what really fuels your fire and then dive into that deeper and do your own research and do your own education. And because when we know better, we do better. And that allows us to just serve at a much higher level.

So that brings me to the next point here that, you know, you’ve come up with your own pediatric intraoral palate specific technique. That’s a mouthful to say, right? So, tell us [inaudible 00:07:59]. Well, that’s easy enough. So tell us more about that because I’ve been in practice 24 years. I do adjust kids, I have done a little bit and I have to say when we are out of school, it’s like, oh my goodness, this little infant and so forth. So I mean, it was good to take courses but I know that you dig a lot deeper into specific issues. So I’m assuming this is you realizing from all of those different techniques coming up with something that would work for a specific condition, right?

Absolutely. So, it came to light when I actually, I’ve been seeing more and more infants, and I will say pediatrics, but for myself, my pediatrics are really two and under, is a lot of my pediatrics. And a lot of my babies that I’m seeing are the only or the first chiropractic patient of the family. So, when that started happening, that switched the language I had to use the communication, and then I also was looking at why is that happening.

The technique and the reason we came up with the pediatric intraoral palate specific technique or PIPS technique is it was just trying to come up with, okay, what are we working on? And I do a lot of work and have created strong relationships in our community with many pediatric dentists and some of the lactation consultants and even the Jack Newman Clinic in Toronto who refer a great deal of babies towards me who have suffered with tongue tie issues. Dural tension.

And so, I don’t like to just qualify it as tongue tie because there are tongue ties, if you look at them, they’re quite severe but they might be functional. It’s how much tension is there in the jaw, how much dural tension is there in this baby. What else is going on, which also will interfere with improving their latch even if they choose to get the tongue tie released.

And one of the big things was all the sphenoid work. And I was exposed to a lot of that years ago in Australia initially. But then looking at some of the craniosacral work that I’ve done, but what I’ve recognized was people talk about, okay, check the palate but they’re not relaying it back to how is that impacting the suck reflex. They’re not relaying it back to retained primitive reflexes which we are having or creating when we don’t have all of these developmental stages that we’re hitting as an infant. No one’s talking about infant TMJD. And for my US docs who for different coding, that is something a lot of insurance companies won’t necessarily allow you to say, well, sphenoid fault, that’s not a code, but TMJD is. And it is truly for a lot of these babies latch issues is infant TMJD.

The beautiful thing about the sphenoid which is the palate specific technique, the core of it, is the sphenoid has attachments to every part of the skull, the jaw and the top two vertebra of your neck. And so, when we’re working on that or checking the suck reflex, we’re looking at how the jaw’s moving, we’re helping impact reshaping the cranium, and we’re looking at what’s happening in their upper cervicals, and with the suck reflex, also we’re creating pumping of the CSF. So there’s so many things that are happening together that I now, not just with my babies but with many of my kids, my toddlers, and even some adults who suffer from migraines, doing some of this intraoral work actually has had massive change for them.

That is great. So, you know, I’m listening to you and I’m thinking, oh my goodness, I don’t know all of that stuff. So where should one start? I mean, like I said, I’ve done, I love education as well and I’ve done craniosacral work, I’ve done Dr. Turner’s work on cranium and it was such a powerful experience to even have it done. And I think that’s the other thing too, it’s kind of cool for us chiropractor to get adjusted by other practitioners and see how different a different technique is.

But going back to the kids in the evaluation, you do as gave training and seminars, right? So you do-

I do. Yeah. So I created an advanced pediatric boot camp and that’s a two and a half day training seminar. And so, it’s not just with the intraoral work, but we do a lot of training also on retained primitive reflexes because that is something that no one looks for as far as any profession. We look for if it’s there when they’re newborns, but no one checks if it’s been retained. And that also can be linked to so many things as far as behavioral challenges, bed wetting, toe walking, anxiety, even into adulthood. So, looking for those will also set you apart.

And so, I do a lot of hands on training and it’s so fun because so many of the docs actually will find, they’re like, I have a retained grasp reflex and they’re like what do I do, what do I do? So it’s actually pretty neat to find out what we also have. You can be very high functioning and still have some retained, but is that allowing us to function at our highest potential? No. So let’s look at these things.

I also cover all the neurology that goes on. We talk about exams, we talk a lot about communication, report of findings and then we also talk about marketing and how you become the referral source for your community. The biggest thing I emphasize in these courses is [inaudible 00:13:43] management. And so many of us either feel like we’re on an island or choose to be on an island. But if you are going to start working with more pediatrics, you have to be ready and willing and open to co-manage these babies and children with other practitioners. That is really the key because it takes a village.

And so, the training program I created was as a practicing chiropractor, okay, what would I want to know, so when I go into my office on Monday, I’m able to do some of these things. So a lot less theory, a lot of hands on, and then you will actually be fully certified. In the PIPS technique, at the end of it, we talk about diagnosing tongue tie, how do you recognize it? We play in each other’s mouths with gloves. And we try and make it as educational and fun as possible because really this should be fun. And it’s not, I have docs who have seen pediatrics for a long time coming. I have students coming, I have docs who have been in practice years and years and they don’t really see a lot of kids, but they’d like to.

And so, everyone can take pieces from it and whatever level you choose to use it in your practice, it’s going to be beneficial across the board.

Yeah. And I think, you know, it’s that we’re serving a lot of kids or not. I know hearing your talk, I’m thinking, wow, I could probably do even better serving the kids that I have if I know what I’m looking for because let’s face it, depending on our schooling and if we focus on it, we didn’t get that much. So, you said a co-managing with other practitioners. Being in your community, do you find that other practitioners are receptive, especially more the traditional rounds? You’ve had good reception?

Very good.


Very good because I can speak their language. So, we oftentimes as chiropractors are not referred to as chiropractors by other professionals when it comes to dural tension, tether tissue or tongue tie. We are referred to as body workers. And there’s body workers or chiropractors, it could be an osteopath in Canada, which is different than a DO in the states. It could be some massage therapist, craniosacral therapist. So there’s multiple people that might fall into that category. Body workers is a trusted term. Chiropractors is sometimes a scary term if people are unaware.

So I’ve had great, and I call myself a chiropractor, so don’t, on my card, it doesn’t say body worker. But when you explain I’m a chiropractor, so we do body work and this is how we do it. Just little changes in language allow people to go, oh, because they picture we’re going to adjust a newborn like we adjust a giant linebacker. I always say, it’s not that that would hurt the baby, it’s just actually wouldn’t work. I’ve had great response, I have huge number of referrals from pediatricians, from dentists, from lactation consultants, from family GP. So the whole gamut. They are looking for someone to refer these children to. They are looking for help for these families. And you have to be ready to co-manage and work with them to help these families because these families need help.

And the other thing working with this special population is you also have to make yourself available. A mom who is having challenges breastfeeding her baby, a newborn, can’t wait three weeks to come in and see you. So we have chunks of appointments that are specifically left open, so eats into my time, but I choose to allow that to happen for these babies to be able to be seen fairly quickly.

Well that’s great.

Yeah, and that’s something that chiropractors typically will do. A lot of the osteopaths don’t. So, that’s another piece that you just have to be ready to serve and to love them up and then it all works well.

Well that’s awesome. So, you’re in full time practice, you’re teaching [inaudible 00:18:03] seminar and that’s one thing that I like to ask older women because, you know, how old are your kids now? 14 and …

14 and 16 now.

16. And they’re both in sports like crazy I think.

Yeah, they are.

So they’re keeping you busy. So from a life balance kind of thing and I kind of don’t like to use that word balance because to me, a balance on a scale is [inaudible 00:18:23], it’s things are not moving. So, to me it’s just, I don’t really like using that word. But, how do you feel like you can do the family business aspect of your seminars and so forth and also the practice? How long have you been in practice?

16 years.

16 years. So if there’s people that are listening and they’re new in practice or just old, you know, have been longer in practice, how would you say that you’ve incorporated all of that to have a good life and design your life the way you want it?

Well, I’m not going to lie, I haven’t always done a good job. I’ve always tried but it’s, there’s different challenges at different stages. So, when my babies were little, and I’ve always been a working mom, we’ll call it that. And that works for us and that works for my family and that’s my choice.

I think the first thing I had to do to actually achieve balance was to acknowledge that there was nothing wrong with that. There’s a lot of us that have our own internal guilt of if we, let’s say we’re practicing chiropractors, we have babies and we choose to stay home with our babies, we feel a sense of guilt of whoa, but we’re not serving as a chiropractor anymore. And then there’s other people that have babies and choose to go back into full time practice and then they say, whoa, am I less of a mom because I’m choosing to practice as well. You have to all just own the fact that you are going to do what’s right for you in the moment that you’re in and that is okay.

But what I’ve learned over time and what I’ve always really tried to focus on is being present where I’m at. So, when I was able to release some of that and kind of go, okay, I am doing and loving what I am doing in practice and I’m 100% present for my practice members when I’m there with them, that’s awesome. And then I’m coming home and I will put away my phone and I’ll designate a certain amount of time, specifically I am 100% focused with my children, and that is awesome. And that fills all my buckets but also fills all of theirs.

I’m by nature an entrepreneur and when there’s not something out that I can find that I want, I make it. So, my brain does function faster than maybe some other people and that, so, if I were to not fill that piece, I also would not feel fulfilled and I would probably drive everyone crazy. So, what I’ve, I’ve learned I have to be ready to say no and that’s okay. I get asked to speak a lot. Sometimes it just doesn’t fit into my life so I have to now sometimes say no and realize that other opportunities will present themselves. The universe presents you with many opportunities to choose different pathways and you have to be okay, same, not this time, this is what’s going to be my priority now.

So, balance, I like to look at it from a week by week. And balance for me, I don’t love the word balance either because I don’t actually think it’s true because we’re in constant motion.

Movement, yeah.

But I love to try and just focus that I am giving my all in the moment I’m in and then I move onto the next moment and I’ll give it my all in that moment. And then, sometimes at the end of the week or at the end of the day I’ll really look at, okay, you know what, I recognize, I probably focused a little bit too much on this side today and not on this. So I’m going to start tomorrow fresh and I’m going to do it again. And I’ve had very open dialogue with my kids and they are allowed to tell me if they feel they need my time or they need anything from me and they know they are my top priority, but that I’m also a full time working mom and that is also really important and they’re really proud of me for that. And I’ve also given permission to my team to let me know if I’m not giving what I should there. And if I seem distracted, they’ll pull me aside and they’ll say, okay, you need a moment [inaudible 00:22:57]

Go sit in the corner.

Yeah, pretty much. They put me in the corner and they say, clear your head. Because we all have sometimes things going on that it might be really serious in our personal lives. And we try really hard not to bring it in. Your team knows you so give them the authority and the permission to call us out on it because we call them out. Creating those checks and balances has allowed me two do the best I possibly can and I think it’s going really well.

Good. Good, good, good. So thank you so much Jenna for this wisdom, this information, and I think inspiring us to get even more educated so we can serve our kids and that population. Because I mean, you know, in closing, which conditions do you see the most of and you feel that if you didn’t increase your knowledge that you would not serve the kids as well. So, you’ve mentioned a few but cranial stuff, colics. What else do you see?

Because of all the work I do and because I’m become quite known for dealing with tongue tie and latch issues, I’m seeing a lot more babies who are having trouble breastfeeding and latch. And we might think that’s not a big deal, but if they’re not sucking properly, they’re not actually creating the neurology we need them to. If they’re having tension in their jaw, it’s actually creating dural tension that could lead to loss of cervical curve or no cervical curve forming.

So, for me, that piece and really looking at either the retained reflexes and actually truly understanding the suck and how important that is has made massive change and is so important for us to do and it’s something that’s just not talked about. So we all are really good, instead of just learning different pieces, try and always close the circle and link it back to okay, what will this do if a child can’t do this, what will this do if a child can do that? Because if they’re hungry, they’re colicky. If they’re in discomfort, they’re colicky. If there’s dural tension, they’re colicky. If there’s subluxations, they’re colicky. So we have to look at why.

Yeah, as chiropractor, we always look for the cause. But I guess what we’re saying here is we should even dig deeper when it comes to our kids. So Jenna, if people want to find out more about your course or courses, I should say, how can they find you, what’s your website?


And I have to ask, how did you come up with that name?

You know what, it came to me just because I actually have a large fertility practice as well. And so, that was creating your own baby boom. And so, creating baby boom from that side. And then also with the pediatrics because once you have this knowledge, they’re just going to come. They’re going to flock, and so that, having this knowledge and having this certainty with this understanding, you will create a baby boom to whatever level you’d like it to be.

I was just going to say, right, if the intent is there and the passion is there and the will to learn more. So, thank you so much Jenna for your wisdom. I’m actually excited that I really want to take your course because, like I said, I’ve been touching babies for 24 years and if I can do more and serve them more, sign me up for that.

Okay, sounds good. I look forward to it. Well, I mean, who doesn’t love those little squishy [inaudible 00:26:52]

And I personally love when, you know, I’ve got semi-private rooms and stuff, but I love walking around with the babies and having conversation, oh you’re just babies and so forth. I always say, this is not work, this is just pure pleasure to be able to take care of those kids. So thank you so much.

Thank you.

This was Dr. Nathalie Beauchamp for Empowering Women in Chiropractic and hopefully we all got inspired and empowered today and thanks again to ChiroSecure to put together this awesome show where we are empowering women in chiropractic to be even greater than they already are. Thank you so much.

Join us each week as we bring you the best in business growth, practice management, social media marketing, networking, leadership, and lots more. If it’s about women in practice and business, you’ll hear it here.

We hope you enjoyed this week’s Facebook live event. Please like us on Facebook, comment and share. We look forward to seeing all of you next week for another episode of empowering women in chiropractic. Now, go ahead and hit the share button and tell your friends and colleagues about the show. Thank you for watching. Have a beautiful day. This has been a ChiroSecure production.

Please subscribe to our YouTube Channel (https://www.youtube.com/c/Chirosecure) Follow us on Instagram (https://www.instagram.com/chirosecure/), LinkedIn (https://www.linkedin.com/in/chiropracticmalpracticeins/) Periscope (https://www.pscp.tv/ChiroSecure). If you have any questions about today’s show or want to know why ChiroSecure is still the fastest growing malpractice carrier for over 27 years, then call us at (866) 802-4476. or find out just how much you can save with ChiroSecure by visiting: https://www.chirosecure.com/quick-quotes/malpractice-quick-quote/.

Empowering Women Chiropractic – Avoid a $25,000 Mistake

Welcome to ChiroSecure’s Empowering Women in Chiropractic, the Facebook Live show for successful women by successful women, proving once again women make it happen. Join us each week as we bring you the best in business growth, practice management, social media marketing, networking, leadership, and lots more. If it’s about women in practice and business you’ll hear it here.

Now join today’s host Dr. Julie McLaughlin as she talks learning, living, and teaching, and now here’s Dr. Julie.

Welcome to Empowering Women. We are sponsored by ChiroSecure. I would like to thank them for helping us put this whole program on and all the programs they do. They are just really, really awesome. Thank you, ChiroSecure. I can’t thank you enough.

I am Dr. Julie McLaughlin of Vital Health Protocols. I am very excited to be with you all today. I want to introduce you to my guest. Her name is Dr. Shaelyn Osborn. She’s all the way from Canada and she is a full-time chiropractor, she’s a mom, she’s an entrepreneur, a business owner of 2Inspire Women and she is going to talk to us today about how you can best hire your best employees.

Welcome, Dr. Shaelyn. I am so happy you’re here.

Thank you for inviting me. I’m so happy to be here.

Well, so tell me a little bit about how you got started with all of this.

Great question. I have been in practice for 20 years now, which is absolutely incredible to think that I’ve been in practice that long. I’ve owned the practice for 17 years. One thing that I’ve done really, really well over those 17 years of owning the practice is recruiting great, phenomenal, excellent chiropractic assistants.

The big joke is one of my CAs has been with me as long as my husband has been with me. I actually spend more time with her sometimes than I do with him.

What I do is I [inaudible 00:03:13] for longevity. When I look for team members I want somebody tat sees chiropractic as a career and sees this position as a career.

What happened was I was getting calls and emails from a lot of colleagues and they were saying, “How do you do that? How do you hire? What do you do? What are you doing that’s different?”

Last year I created an online course about how to hire your ideal chiropractic assistant. That’s where it all started from. With the intention that we want to hire paraprofessionals. We need to treat our practice like a business, like a real business.

I know for me and I don’t know about for you, Julie, but that’s one thing that was lacking in chiropractic school was teaching about business. Part of it was going to the school of hard knocks and part of it was learning from mentors but I’ve just created a really great system for hiring team members that want to stay for a career. That’s how it all got started.

Yeah. That is so, so important. I agree. I’ve been in practice for quite a few decades myself. You know, you do want these people to stay with you because you’ve put all this time and effort into training them and you don’t want somebody to be here for a year or two years and then leave.

What’s your best recommendation that the docs out there can do to be able to help them find these really great paraprofessionals?

Yeah. One of the biggest mistakes I see in hiring is that people are hiring out of desperation, not out of inspiration. What I mean by that is all of a sudden their CA gives them notice and they feel like they have two weeks to all of a sudden get somebody in that role and they don’t have the systems in place to hire somebody properly.

They’re wasting time, they’re wasting money, and they’re creating a lot of frustration and hiring just to get a warm body to fill that spot. They’re not hiring their ideal … They’re not recruiting like a CEO.

I know a lot of chiropractors, especially if they run a family wellness practice, they say, “Yeah, but I want that family feel. I want that homey feel to my practice.” Not everybody does but just that community. You can still have that but you need to hire and you need to train like a Fortune 500. That’s what I coach people to do is to hire and train like a Fortune 500.

One of my best tips in creating that certainty in hiring is knowing who you want to hire. Who is the ideal person that you want to hire? What do they look like? What are their personality traits? What are their values? What are their characteristics? What are their skills? Same as writing out your ideal patient avatar you want to write out your ideal CA avatar as well so that you know exactly who you’re looking for.

Then the other piece, part two of creating that certainty, is knowing what you’re hiring for. Julie, a front desk CA has a very different set of skills and personality than a billing CA. You want to know exactly what position you’re hiring for and you want to write that out in as much detail as possible.

Hiring the wrong person can be very, very expensive even for a small business. According to Career Builders it can cost a business anywhere between $25,000 and $50,000 in the wrong hire.


Absolutely. That’s a lot of money in my world.

Yeah. That’s a lot of money in my world too. Yeah.

The reason being is because when you hire somebody you go through the process of hiring and then you go through the process of training and then you get to the point where you or they realize it’s not the right fit and that you did make the wrong hire or you did hire out of desperation. It decreases your other staff morale. It decreases productivity. Then you have to go through the whole process again.

By looking for that paraprofessional and knowing who and what you’re looking for you can streamline and make sure that you’re hiring right the first time.

Yeah. I love that. I love that. I know … I have a gym here in my office and we do functional medicine and we do a variety of things. We created a position agreement for each position and then that’s kind of who we try to format of who is going to have that job and not having everybody wearing every different hat and good at many things and good at nothing, right?

Absolutely. Yeah. Another tip as well for that when you have that position agreement is you want to train for that position as well but make sure that your employees or your CAs or your team they know what a successful outcome looks like.

Here is the job description but then what does success look like for you? How do they know they’re successful? People really do want to succeed but sometimes we, as the chiropractors, fail in our leadership in telling them exactly what’s expected and what success looks like.

By setting that up and creating a system where you can show them, “Here’s the job. Here’s the roles and responsibilities. Here’s what success looks like” it makes your job as the leader much, much easier.

That’s a great tip. That’s a great tip. Do you set them up? Do you teach how to do their little interviews every so often to see how their performance is doing with the employees? And just keep everybody, your whole team, on track?

Absolutely. It really, really creates a much stronger team if you have those markers or those checks along the way. Definitely in the first year you need to be doing regular reviews with your employees so that they know how you’re doing and so that nothing is left … You don’t want to show up a year later and say, “You know what? I don’t really like how you’ve been doing” but you haven’t given them any feedback or any room for improvement.

We want to set our people up for success and, again, we as the leaders, we as the CEOs, have to put those proper steps in place. Definitely setup that probationary period for a new employee, whatever that looks like in your state or in your province, and make sure that you review/check in on a regular basis.

You know, great feedback as well is sometimes they will bring new ideas and new things to you that you think, “Oh, I haven’t thought about that” or you’ll realize where you have been lacking in your training a little bit.

With training … People always say, “My staff doesn’t seem as engaged as I want them to be” or, “They’re not as involved as I want them to be”, well, in my opinion that comes down to you, the doctor, who it’s your job and your role and your responsibility to keep inspiring them and keeping them connected to the vision and the mission of your practice.

Training is not a one time thing. You want to train your CAs and, as you said exactly, do those check-ins, do those reviews on a regular basis, and then you want to keep training and keep training and keep training.

Human nature, you know as well as I do, we forget the basics. We get really, really good and then we stop doing what’s been working well. By continuing to have those check-ins and that training it just keeps your team engaged and it keeps your team evolving and progressing as well.

I love that. That’s excellent. I think it’s so important. We do our team meetings, we have a meeting every week, and then we have a big thing that we all do together every month with our team and I try to share with them some of the cases that we have that are going on that maybe are a little different.

They know all the patients so maybe someone comes in and maybe they have a little memory problem or they have something that’s kind of out of the usual and so then my team will be able to jump in and say, “Oh, let me help you with that. Let me write down that appointment for you. I’ll give you a call.” Just little things and it makes them a lot more cohesive with the patient but also they feel like they’re part of the care as well.

Absolutely. Absolutely. You know as well as I do that front desk is a make it or break it for your practice. Patients spend a lot of time and they’re really connected to that front desk person especially. You want to create that sense of community and that sense of belonging.

Then the other thing too is that really gets the team inspired when they can see where somebody started and then as you progress through their care if you don’t share that with them they don’t know some of the wins along the way or some of the miracles that happened in your office. Once they start to see that and once they start to experience that then they’re onboard for … They’re lifers I say.

Right. Yeah.

They’re a team member. We want to create paraprofessionals that are just as excited and enthusiastic about chiropractic as we are as the doctors. That’s not going to happen unless you teach them, unless you lead them, unless you share with them, and unless you bring them into what it is that you’d love to create as the lead doctor.

Yeah. Absolutely. I love it. I think that’s what makes us practice so long in our lives in this profession because we just love it and every single day when our patients come in and they’re getting better and you’re like, “Yes. Look at this one. Look at this one.”

I just had a great one right before I came on this call. I was like, “Yes!” I went and shared it with my team I’m like, “Look at this.” That excitement that we get of getting people better and seeing these really positive results and it just rubs off on everybody else it really …

When you come to your office … I took my four boards this last weekend and I was with all these students. I’m like, “You are entering the best profession in the world” and if I didn’t believe that I sure wouldn’t be taking the part four boards after this many years.

Every day when I go into my office it’s my safe place, it’s my happy place, because you get people better and to teach that to the staff and the way that you’re teaching docs to help out with the staff is just phenomenal, Shaelyn.

[crosstalk 00:14:12] important piece when you were talking about team meetings. A lot of times we’ll go into those team meetings and we’ll point out what’s wrong or what needs to be done differently or what’s not going right.

I always like to start those team meetings, and we do weekly team meetings as well, I always like to start the team meetings with what we call a magic moment. That kind of brings our focus into what went well last week? You know, whether it’s a win with a patient, whether it’s a win with a procedure, whether it’s a personal win sometimes, but what went well last week that we can share and share excitement in?

Then we can go through some of the other stuff but we don’t want it to always be, “You’re not doing this right” and, “We need to change this” and, “So and So complained.” We want to share in the good. We want to share in the good stories and raise that vibrational energy of who we are and what we do in our practice and then also in our profession as well.

That’s awesome. Awesome, awesome. If the docs want to reach out to you and get a hold of you and learn more about your training how would they contact you?

They can email me at Dr. Shaelyn … It’s D-R S-H-A-E-L-Y-N at Number 2 Inspire Women dot com. Or you can just find me on Facebook or go to the 2Inspire Women website.

I also have a free resource, a free report, and it’s 2Inspire Women forward slash Perfect Hire. You’re more than welcome to download that. If you have any questions they can always reach out and email me or message me. I’d be more than happy to help.

Oh, well, thank you. Thank you so much. These are great tips I think the docs can take and start to implement in their practice now and then they will be able to learn more from you as well. Thank you for being on Empowering Women with me today.

[crosstalk 00:16:03]. I appreciate it.

Yeah. Thank you. Next week we are having another doc from Canada, Dr. Nathalie Beauchamp. She will be hosting Empowering Women next Thursday at one o’clock Eastern time, 12 o’clock Central time. Be sure to log in and check it out.

Join us each week as we bring you the best in business growth, practice management, social media marketing, networking, leadership, and lots more. If it’s about women in practice and business you’ll hear it here.

We hope you enjoyed this week’s Facebook Live event. Please like us on Facebook, comment, and share. We look forward to seeing all of you next week for another episode of Empowering Women in Chiropractic. Now go ahead and hit the share button and tell your friends and colleagues about the show. Thank you for watching. Have a beautiful day. This has been a ChiroSecure production.

Please subscribe to our YouTube Channel (https://www.youtube.com/c/Chirosecure) Follow us on Instagram (https://www.instagram.com/chirosecure/), LinkedIn (https://www.linkedin.com/in/chiropracticmalpracticeins/) Periscope (https://www.pscp.tv/ChiroSecure). If you have any questions about today’s show or want to know why ChiroSecure is still the fastest growing malpractice carrier for over 27 years, then call us at (866) 802-4476. or find out just how much you can save with ChiroSecure by visiting: https://www.chirosecure.com/quick-quotes/malpractice-quick-quote/.

Empowering Women Chiropractic – Chiropractic A Family Affair

Welcome ChiroSecure friends, thank you for joining me for today’s episode with the Foundation For Chiropractic Progress. I’m Dr. Sherry McAllister, the Executive Vice President and today’s episode is focused on chiropractic care is a family affair and before we get started I always want to think our corporate sponsors. Without them, this type of opportunity to present to the community the benefits of health care through chiropractic treatment would not be possible and ChiroSecure, we give you a very big thank you as always. Now, chiropractic is a family affair and how we’re going to promote that in June is we want to be able to reach a variety of audiences and if you look at my screen, you’ll see a variation on the theme.

So, when you’re speaking to your patients you want them to know that chiropractic ranges from young people such as backpack safety to our young, youthful, energized teenagers and our millennials looking at the hunchback, the millennial hunchback, talking to them about that. Obviously, our babies with the opioid epidemic and we’ll talk a little more about that in the upcoming slides. And then, last and certainly not least, our seniors and chiropractic care in older adults and what that really means and how we’re really addressing chiropractic care for that particular audience. Now, as we go through I am going to provide a variety of age ranges for you to be able to focus on them during June and you can pull apart any one of these pieces to utilize in your practice and the more you educate them about the age variation and why it’s a family affair the better we’re going to be.

Now, on this particular slide, you’re going to see a study that arthritis in younger adult more common than previously reported, extraordinarily unfortunate but we also know why. A lot of the times it’s related to our postural disfunction and as we know May, right now, we have a celebration of good posture and you can take some of our tool kits that we have on the f4cp.crg website and utilize them for posture. But during the month of June, I want you to really showcase that American adults age 18 to 64 are significantly experiencing more common chronic joint pain. In fact, the study published in arthritis and rheumatology estimated that more than 91 million Americans have arthritis, including, this is important for a lot of you to think about in your practice, 61 million adults aged 18 to 64.

The estimates for younger adults nearly doubled previously published national estimates of arthritis incidents. So, let’s not forget that arthritis can start happening at younger ages and we need to be able to utilize the research to showcase for our particular age groups. Now, Momtastic, this is a Webby nominated award winning site that helps today’s moms be their best with smart, practical parenting advice, inspirational ideas and so forth and this was a quote that we were participating in on Momtastic. I think it would be great for those to post on your websites. What is sciatica pain? Many people have pain that radiates down their leg and they need to be informed on what it is and especially with the American Pregnancy Association talking about the sciatic nerve. I wanted to make sure that the foundation would promote chiropractic as a safe non-pharmacological option for our mothers that are currently having sciatic pain.

So, as you can see, it’s not uncommon during pregnancy and you can just grab this put it on your website, it’s a great way to educate those mothers or mothers to be about sciatic pain. Now, just jumping back to what kinds of YouTube videos are available for your website or your newsletter or maybe you want to put them in a PowerPoint presentation. Here’s a good one, I’m not going to play it all because I know your time is very valuable and you can choose to watch at your time but I want you to see what the foundation is.

Chiropractic care is a safe and drug free pain management option.

Hi, I’m Kathryn Sundquist and I am the 2017 National Walk to Cure Arthritis Young Adult Honoree.

Now, as you watch that YouTube video, I want you to reflect on who she’s really speaking to. She’s speaking to a younger audience, a very active audience. And I think, as we start talking about our youth, we need to reflect that our youth, they have pain and they also need to have options that are non-pharmacological. In fact, as you can see, our social media posts reflect that. We want it to be chiropractic care is a family affair and that it’s not just for someone who’s in an adult situation. It’s also for our athletes and these different YouTube videos, which would be fantastic for you to use to get your audience to know more about family care. In the top, you’ll see The Wiggles. Now, if you’ve had children, you know you The Wiggles are.

The Wiggles, this particular gentleman did a fabulous, one of our best, YouTube videos and you can showcase this on your website. Talks about how he got his wiggle back. And then you’ve got pregnant mothers. They’re looking for options and if you can showcase this pregnancy and chiropractic care on your website or put it in a newsletter talking about pregnancy, I think it would be an outstanding way to educate your community. Now, back to our audience of athletes. One of the most unfortunate things that we’re showcasing is in fact that athletes are turning to pain killers and some of that is due to performance and some of that is just education. In fact, I really encourage you to ask questions to your patients as young as 10 about their pain care and over the counter medications as well as prescribed opiates.

This particular book you can get a hold of, you can put it on your website, you can have it printed at Kinko’s and put it in your office. Do yourself a favor and actually send it to a community high school and or some type of community arranged athletic program because it is real. Athletes feel obligated to perform, especially when they’re younger and they need support to know that it’s okay to say, “I’m hurt.” This may actually spearhead athletes wanting to return to play earlier when they don’t ask for help and they’re looking to the coaches, they’re looking to the parents and sometimes when we don’t have the education we make decisions that are not in the best interest of our future and these young athletes have great futures ahead of them. Unfortunately, they end up in the cycle.

In fact, approximately 275,000 injuries in our youth are happening on a yearly basis and of those neuromuscular injuries is a vast majority of them and they’ll be seeing a physician for it and unfortunately the outcome can be an opioid prescribed. Opioids are in need of educating the person taking them and one of the key aspects here is medication without education can be fatal and we need to get that across to our entire community. The cycle of misusing opioids can continue throughout the athlete into the college years. In fact, 52% of the retired NFL players said they used a prescription pain medication during their career. More startling is that 71% said they misused those drugs. And last, but very unfortunate, 15% of them are still taking them. So, if we start early and we educate them well, we’re not going to be in that chronic abuse situation of an opiate.

Opioid prescriptions are increasing in our youth and I need you to know that because if a parent comes in and they’re not even sure what an opioid is, ask them, what did your teenage son or daughter get for pain control? Ask them because they’re not going to know if it’s an opioid per se and you need to be well equipped to educate them. Adolescents aged 15 to 19 as well as young adults aged 20 to 29 nearly doubled in their prescriptions between 1994 and 2007. Sadly, back pain was the top reason for giving the prescription for both adolescent and young adults. So, we know who the pain specialists are. You’re sitting with me right now and we have to educate the population. When opioids cannot be obtained legally, the athlete may turn to fellow players and seek outside help and that’s where things can get drastically sad.

And the former National Basketball Association player Chris Herren, he battled addiction in high school and college and he needed some help then. However, he was actually continuing his drug use even through his professional career. In fact, one of the facts was that he was actually waiting outside on the first game with the Boston Celtics for his dealer so he could obtain his opiates. After several overdoses and personal turmoil, he finally completed a substance abuse treatment program and has not used opioids for more than a decade. That’s a success story but not all of them end that way. A success story is getting medically assisted treatment to help them and your office may be the only place that they’ve ever actually ever spoken about using an opioid, misusing or abusing. So, we want to be well equipped and find the resources in our community to help us help those young athletes that will need it.

And the reason why we joined the National Academy of Medicine’s Action Collaborative on Countering the U.S. Opioid Epidemic. This is a big deal and it’s a big deal because 125 organizations came together from Ivy League schools to associations and we are making a commitment with them. We’re starting conversations that have never been started before on how to collaborate together because together we’re stronger and that’s one of the key aspects that we all need to wrap our head around is being able to be stronger in that. Now, if you haven’t noticed, just before we finish up here, right behind me, better help within reach. This was a train route that is still ongoing in Sacramento, California. It was in relationship to AV8-88, non-pharmacological options for patients, and it could not be done without the generous support that we have from our members.

Each and every one of you that supports the foundation allows for national campaigns to take place and together we are changing the landscape of America, figuratively and literally, and that is why with the materials that we produce, the white papers, the infographics, the advertorials, the videos, all of these come together and it goes back into supporting the entire profession in being able to really display the benefits of chiropractic care. I want to thank you for joining me for this episode of Chiropractic Is A Family Affair and I look forward to seeing you next month on ChiroSecure’s Facebook Live. Thanks so much for joining. Have a fantastic month.

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