Empowering Women Chiropractic – You can have it all. Or can you?

Welcome to today’s show, Chiro Secure’s Empowering Women in Chiropractic. I am your host, Dr. Nicole Lindsey. I’m the founder of Dominate Chiro Marketing where I help chiropractors bridge gaps between MDs and DCs so that we can build credibility, grow our practices and help promote our profession.

I’m here today with a special guest. She is a chiropractor in Fort Mill, South Carolina. She is a mentor for Amped. She’s a speaker, she’s an entrepreneur. She is the founder of Flight, which is the Female Leaders Inspiring Greatness Harmony and Tenacity, which serves women in our profession. She’s published five studies and so much more, and she’s here with us today to talk about how you can have it all. Or can you? Welcome, Dr. Jessica Harden.

Thank you so much for having me today.

Thank you for being here. So what a great topic.

Oh gosh, yes.

Why did you pick this topic?…

 

What Does Success Mean to You?

What Does Success Mean to You and How to Get There?

By the League of Chiropractic Women

No matter how old you are or where you live, we all share something in common—a desire to succeed. Each person’s definition of success is different, however, as some may define success as being a loving and faithful spouse or a caring and responsible parent, most people would equate success with wealth, fame, and power.

Photo by Charlotte Karlsen on Unsplash

That is about the first thing you should define;  What does success mean to you? A comfortable life—have financial freedom, drive a nice car, and live in a beautiful house. Mother Teresa did none of that but as we all know was extremely successful.  And we know it did not come easy for her but she was fulfilled her heart’s desire; Love

Mother Teresa: “It’s not how much we give but how much love we put into giving.”

Her focus was work as she embraced love.  If that is your focus you do not need any of this but here are tips and strategies on how to be successful in life and achieve what makes you feel successful.

Here are 11 success tips from some of the world’s most successful and renowned people:

1.Think big?

Maybe?  Not sure.  What does think big mean?  I guess that is what you define as success.  Think big?  7 kids as opposed to 1?  President of the United States as opposed to President of the PTA?

Michael Angelo said “The greater danger for most is not in setting our aim too high and falling short but in setting our aim too low and achieving our mark.  Agree or not agree does not matter.  You get define what success is in your life and how you want to go about attaining that.

2.Find what you love to do and do it.

Well for all of you that is easy…Chiropractic in one way or another.  But maybe there is another way you would like to express that love for Chiropractic.  Practice, teach, consult, service to other Chiropractors?  How about just being a great mother, daughter, grandmother in expressing the Chiropractic lifestyle.  You know if you found exactly what success means to you if you would do it whether you are paid of not.

3. Learn how to balance life

Balance, learning to do that is not easy.  Especially if you do not have your support system set up to manage your idea of success.  Most of that time you cannot do it alone.  Especially if you are a mother too.

From Phil Knight, CEO of Nike Inc.: “There is an immutable conflict at work in life and in business, a constant battle between peace and chaos. Neither can be mastered, but both can be influenced. How you go about that is the key to success.”

4. Do not be afraid of failure.

This is huge.  Doubt and fear will stop you every time.  Affirmations are one of the best way to overcome any doubt of fear.  Decide what you are trying to achiever, identify the fear and construct an affirmation that each time that fear or doubt comes into your head – say it outload.  Every time because you have to change that thought in your head.

From Henry Ford, Founder of Ford Motors: “Failure is simply the opportunity to begin again, this time more intelligently.”

5. Have an unwavering resolution to succeed.

Always do your best and give 100% no matter what.  Don’t go to bed at night with one more thing looming over you.  Is your sink full of dishes that should have been put into the dishwasher?  Did you decide not to call all of your new patients or clients tonight as you usually do?

From Colonel Sanders, Founder of KFC: “I made a resolve then that I was going to amount to something if I could. And no hours, nor amount of labor, nor amount of money would deter me from giving the best that there was in me. And I have done that ever since, and I win by it. I know.”

6. Be a person of action.

There is nothing that can be said better than this:

From Leonardo da Vinci, Renaissance Genius :“It had long since come to my attention that people of accomplishment rarely sat back and let things happen to them. They went out and happened to things.”

7. Avoid conflicts.

Well this is easier said and done for many.  When you have a passion and want to move forward and there is a block in the road – get out of the way.

From Theodore Roosevelt, 26th President of America: “The most important single ingredient in the formula of success is knowing how to get along with people.”

8. Don’t be afraid of introducing new ideas.

Within an organization new ideas rock and help that organization grow.  Formalize that new idea as succinctly as possible.  Expressing those new ideas so to get agreement from others is not easy.

From Mark Twain, Famed Author: “A person with a new idea is a crank until the idea succeeds.”  

9. Believe in your capacity to succeed.

No one else will believe in you if you do not believe it yourself.  Willing to speak up! Willing to step out! Willing to do the work!

From Walter Disney, Founder of Walt Disney Company: “If you can dream it, you can do it.”

10. Always maintain a right mental attitude.

Basically, this is about positive mental attitude that you can achieve.  You all know that.  This is just here to remind you.

From Thomas Jefferson, 3rd President of America:“Nothing can stop the man with the right mental attitude from achieving his goal; nothing on earth can help the man with the wrong mental attitude.”

11. Don’t let discouragement stop you from pressing on.

Get knocked down?  Everyone does.  Refocus on what you want and do not listen.  Go back to 1 thru 10 above and start over.

From Abraham Lincoln, 16th President of America:“Let no feeling of discouragement prey upon you, and in the end you are sure to succeed.”

Great Expectations: The Role of Chiropractic in the Shifting Pardigm of Birth. Jeanne Ohm, DC


While we were still in chiropractic college, Tom and I conceived and planned our first birth. We had taken a brief education course with midwives prior to our pregnancy, which outlined the basics of labor. We read Ina May Gaskin’s book, Spiritual Midwifery, from cover to cover. We had implicit trust in the process and decided to have an “unattended” home birth, a term not to be coined until many years later. We were not being reckless (as some tried to label us), or rebellious (as others accused)-we were simply deducing that if Life Expresses Intelligence, it would do so in our births. From this perspective we faced birth with awe, not fear.Women used to give birth without regard or need for an outside authority. They trusted their intuition and respected their bodies’ inherent functions. Unfortunately, the technocratic-based birth industry of today spreads the fear of pain, failure and disaster. Today’s birth practices constitute one of the most profound examples of how we have allowed the mystique of technology to overcome practical intuition. Women have been led to look outside themselves for solutions rather than trusting their inner wisdom.

When we look at the upsurge in the C-section rate and the escalation of interventions, the future appears grim. I find it disheartening that the normal, natural process of birth is engulfed with such fear and ridicule by the self-appointed powers-that-be. We have allowed these ideas to override our innate trust in, and respect for, our bodies’ own ability to function.

I am sure you would agree, as chiropractors, one of the most important services we provide is to shift a mother back to trusting her inherent ability to give birth naturally. In addition to the life-giving adjustment, we offer resources to make informed, conscious choices. We connect her with others of like mind and heart. We become that supportive provider who awakens her to her inner feminine power by introducing her to our chiropractic principle: Life Expresses Intelligence. From there, we encourage her to deduce from this premise, respect her body’s wisdom and trust in her own intuition. When a woman seeks her strength from within, she finds the greatest inspiration-her awakened, internal spark of power.

The vital service chiropractors provide is to introduce our major premise and then encourage them to trust and respect their own intuition. When a woman seeks her strength from within, she finds the greatest inspiration- her awakened, internal spark of power.

Doctors, I am imploring you to reach out and care for more pregnant women in your communities. There is nothing short of a public health crisis in birth and the implications for the future health of the human race is at stake. Caring for pregnant mothers we have a huge impact on the physical, mental and social well-being, of our world. Please join the ICPA in our Human Potential Movement: Chiropractic Today for a Better World Tomorrow. 

Jeanne Ohm, DC is the Chief Executive Officer of the ICPA, Inc, (International Chiropractic Pediatric Association) and the Executive Editor of its award winning magazine: Pathways to Family Wellness. She also travels weekly to teach chiropractors the ICPA Perinatal class: Great Expectations with Webster certification. Dr. Ohm can be reached via e-mail: info@icpa4kids.com    To find out more about the ICPA, access their website at www.icpa4kids.com .

Empowering Women Chiropractic – Working with Children with Learning, Concentration and Behavior Problems

Now here’s today’s host, Dr. Monika Buerger.

Hello everybody and welcome to another ChiroSecure’s Look To The Children Show. Thank you for joining us. I’m your host Monika Buerger and I am beyond, beyond ecstatic to introduce you to my amazing guest this morning and literally it’s this morning because this amazing woman is joining us from Australia and it’s 3:00 AM her time, so talk about dedication. The amazing Dorte Bladt is with us today. Dorte’s been in practice for nearly 30 years, the last 18 of it has been working and focusing on the little fiddle farts, the little ones. And for the last 12 years she has traveled throughout New Zealand, Australia, Europe, and here in the United States with her amazing program, Switched-on Kids.

Really, really amazing information in regards to dealing with little ones with attention, behavioral learning disorders. She is one of my heroes in the chiropractic profession. She is right now in the middle of getting her Master’s in pediatrics, she’s certified in chiropractic pediatrics, she’s got certification in pediatric neurobehavioral disorders, and she is the founder of one of the most profound organizations that we could have in this profession and that is the Kid’s Summit, where she has put on amazing conferences for, this September will be the fourth one, and it goes to raising money for pediatric chiropractic research.

And I’m going to let her fill you in on just how much she’s accomplished with just … well actually three seminars so far. I was blessed and honored to be a part of the inaugural Kid’s Summit in Sydney in 2015 and two subsequent ones over here in the United States.

So with out further ado, Dorte, thank you for being here at 3:00 AM. God bless you woman.

We have to do what we have to do. Thank you so much for having me on board. This is awesome, I’m so excited to be part of this.

Well I could not not have one of the greatest of greats in our profession [inaudible 00:03:05].

Thank you, you’re so nice. I need to hear that at three in the morning.

That’s really heartfelt, but you have done quite something remarkable for our profession, and that is raised how much for pediatric chiropractic research?

I actually haven’t looked at the figures lately, but I think it’s about 150,000 Australian dollars, which is just awesome because they have gone straight into looking at research for kids receiving chiropractic care for kids with autism, kids with CP, and kids with ADHD. And as we all know, we don’t have a lot of research there and if we want to continue to care for these kids, we really need to have some hard facts to back up what we do.

Absolutely. And on behalf of the profession, can I be the one to thank you for that? Because that’s something near and dear to my heart. And you know that the Kid’s Summit is something that’s incredibly near and dear to my heart too, so thank you for that. And it’s-

Thank you so much for your support.

It’s a team effort, right? It’s a lot of people trying to collaborate to do the right thing. And you’re so right. In today’s paradigm and knowing what we know in regards to brain-based chiropractics, so to speak, we have so much information that we should be aware of and we should be getting out to the general public on exactly what chiropractic does, especially in neurodevelopmental disorders and autism and learning and so forth. And we know this is exceptionally important in today’s paradigm with chiropractic and pediatrics. Would you mind, because you’re in the trenches over there in Australia, and I get a lot of messages and, you know, “What’s the status over there, what’s status over there?” Can you fill us in, enlighten us a little bit, about pediatric chiropractic and the status over there right now?

Yeah, well like you said, we are definitely in the trenches. We have the last day of the public submissions being today, so we’ve got about 14 hours to go, and the public’s ability to make the panel that is looking at the safety of chiropractic, making them aware of our opinion. So we have spent a lot of time mobilizing parents in the practice and getting other chiropractors to fill in the surveys and making people aware that, as far as we’re concerned, this is a health choice that needs to be available to parents.

I personally have spent a significant time writing letters to politicians and going to visit them and trying to get the right information to the health ministers because what will actually happen after today, is that the panel that is looking at all the research for the safety and efficacy of chiropractic, they will come up with a conclusion, and the public submissions will have some sort of conclusion, and that information will go straight to the health ministers from all of Australia and they will sit down and discuss, “Okay, well what’s the next step?” So it’s really from 5:00 on this afternoon, it’s out of our hands, there’s nothing we can do and that’s why it’s actually okay to be up at 3:00 because I would probably be up anyway worrying about what’s next.

So this survey, it’s for parents but also for the practicing chiropractors in Australia, we need you to be mobilized and really fill out the survey. And is there specifics, in regards to criteria they need to use when they fill out this survey? Because I understand there might be some …

Yeah, that’s actually incredibly important, if there any Australian chiropractors out there that have filled in the survey already, you need to be aware which registration number you have put in. I was one of the first that filled in my survey because I thought, you know, I really want to make sure that this gets in, but I used my AHPRA, so our registration board’s ID, and didn’t realize that that was the wrong number. So supposedly, like two weeks ago, 150 chiropractors had filled in the survey, which is nothing out of 5,500, and it turns out that I, along with a lot of other chiropractors, potentially thousands of us, have put in the wrong ID. So if you’re an Australian chiropractor out there and you have filled in the survey and you can’t remember what number you put in, please go back and fill it in again. We cannot use a submission that does not have the right number. And obviously our opinion and our take and our experience is the trench experience and it’s incredibly important that we get that across in a professional and respectful way.

Absolutely, absolutely. So Australian docs please, even if you don’t work with children, this is for the future of all little fiddle farts out there. And I know Australia’s, you know, under some scrutiny, but other countries as well, so I feel, and that’s one of the reasons I love what you do and the Kid’s Summit, is I don’t feel it’s us against them paradigm, you know, we’re together, we should be together as one in a profession, no matter what country you practice in. I think that’s really important.

Yes. I think the important thing to remember is that yes, we are practitioners but we’re actually trying to help families and helping families require that we do not take sides, but that we actually work with other people rather than against them.

Absolutely. That’s a great point. And with that said, you just have a plethora of knowledge from all realms. I was like, “Oh, where do I pick her brain at because she’s got so much knowledge?” Give the listeners out there, you do a great tidbit on, I believe you called it taming the-

Oh, toddler taming.

Toddler taming. Can you maybe give a pearl or two on dealing with children that are a little bit difficult to deal with in practice sometimes?

Yes, I sure can. I mean, I actually love that age group, they are manic and they’re difficult and it’s like trying to grab a bag of fleas, loved them. I think a couple of things that is really useful when you’re working with toddlers is to remember that they are toddlers and their little brains are wired in not necessarily to do what you want them to do. So I think if your expectation is to play, to go in and have fun with them and giggle and don’t worry about them, whether they lie and have their adjustment on the bed, who the heck cares? If they’re adjusted on a chair, if they adjusted under your desk, that’s perfectly fine as long as they get adjusted. So I think that’s very important.

Another tool that I use, that I find incredibly useful, is what someone taught me, called yes, yes. So yes, yes is how our brains like patterns. Our brains are not very good at breaking a pattern. So if you can start by asking, “Look at your pretty shoes, they’re pink, is pink, your favorite color?” “Yes.” They’re eating an apple, so, “I see you’re eating a lovely apple, is apple your favorite fruit?” Or whatever you can say, but just something that you know you would get a yes. If your next question is something that you want a yes, will you hop in the bed for me? Their little brains will want to stay on that pattern and say yes and do what you ask them because that’s the pattern they have started. And so that’s actually a really good tool that their little brains are just not smart enough to stop.

Oh, brilliant. That’s brilliant. Guess that’s [inaudible 00:11:17].

Works really well.

What are you seeing as one of the biggest struggles with children these days?

Are you talking as a chiropractor?

Okay, let’s go as a chiropractor and then let’s also go walking into our offices, what should we be more mindful of?

Okay, well I guess I’ll go there first. I think as chiropractors, we need to be better at explaining what we do and we need to be less, how do I say this in the nicest possible way, it is a question of coming across as a lovely human being that may have some tools that we can share that will help life improve in families. And if we become a little less stuck on my technique and my expertise and I know, but actually more be there as a human, I personally feel that we will have a better success with getting chiropractic across to more people.

Yeah, that’s beautiful. Yeah, absolutely. And that’s really ultimately what we need to do to, to really turn the tide in what’s happening with these neurodevelopmental [inaudible 00:12:44] in children these days. And I neglected to tell the audience about your amazing program, Switched-on Kids, and the book you have. And I wanted to bring the book to show everybody and I left it at my home library. Do you have one?

Yes, [inaudible 00:13:02].

That’s the only thing I remembered to get out.

Everybody, that is a brilliant book and that is not just for [inaudible 00:13:11] doctors. You’ve written that, as well, for a parent population, as well.

It is written for parents, but it’s basically about chiropractic. So it talks about the three T’s, looking at what stresses that a child might be exposed to, but in a parent’s language. I wrote it because I found it was so hard to motivate parents to do exercises and to change diets and stuff, to help me do what I do. And I just found that I was always hitting my head against the wall and I wanted to come up with something that was a little bit inviting. So some people say, “Oh, it doesn’t look like a book, it’s a magazine.” Well, that’s on purpose because moms like to have a magazine on their coffee table and it’s okay to go in and read this for two pages and then you just throw it back, you don’t have to read it cover to cover. So it’s really a chiropractor’s book, but to get parents involved in understanding what we do, how we do it, and why we do it.

And it’s a beautiful book, it really is. It’s beautifully done. Can we get that over here in the States?

I’m just in the process of figuring out how to get it on Amazon. The process of 15 pages of very small print and there’s been other things that’s been really important. So no you can’t get but it will be there in the next couple of weeks.

Oh fantastic. Yeah, understandably so, you’ve been a little bit busy with other sidetrack issues. So with that said, are there any other tips that you can lend, that you do with parents to make them more compliant? Besides your book or in addition to your book?

Well, my main compliance, this sounds a little bit silly, but that is to get the parents under care. I find the biggest challenge … I’m a Palmer grad, I’m an old fashioned chiropractor and I love that whole subluxation pattern type thing, and I’m finding that to get the children to stay under care, not as a symptomatic type of approach, but more for wellness and lifestyle, it is really important to have the parents under care. So when I do my Switched-on Kids programs, we usually finish up with practice tips and the biggest thing that I have done, that have created a longer term and bigger numbers in children, has actually [inaudible 00:15:43] … family coming in, they get a significantly reduced cost and that has been really helpful to get the parents to feel what their kids are experiencing. And of course, when they know, it is much more real for them and they’re much more likely to stay on health and prevention and wellness type care.

Absolutely, yeah, because when they feel the difference in their own body, then they can extrapolate to that how their child feels the difference and-

Exactly.

… we all feel different when we’re adjusted, right?

Yes, yes, yes.

We all feel alive when we’re adjusted.

Yes, absolutely.

So on your Switched-on Kids, you do that through New Zealand, Australia, and Europe. When’s your next venue there? Or with that?

Yeah, my next Switched-on Kids is in Melbourne in November. Then I’m in Malaysia, probably in January, and … No, hang on a minute, I’m going to Germany in November and I’m going to South Africa later in the year, next year. So got a lot of events on. I think chiropractors are realizing the importance … So the Switched-on Kids program is actually for older kids, I have a Switched-on Babies and a Switched-on Kids, and I think we’re realizing that we have very little knowledge in the kid’s end of the spectrum. So we know how to do a pull to sit and we know how to do a lying down ATNR for babies, but we don’t have very good ways of measuring function in older children. So I find that there’s a lot more requests for seminars around the world, which is I think just lovely because it means that we’re stepping up. We’re realizing that we’re not always so good. You can’t do a straight leg raise in a five year old. Well you can, but you know, it’s going to be fun. Yes, yes, it’s busy.

And I think knowing some of these other tools and having them in our toolbox also gives us a window into their neurological integrity of the brain.

Oh, totally.

And since we want to kind of shift or educate the public that we are a brain-based commodity, a brain-based approach to overall wellness, so would you agree that some of the things that you teach and others teach, we’re looking at these markers or these cues for where is their neurological integrity, how’s their brain function?

Exactly. And translating that into development because, again, going back to that wellness thing, with children, if you are finding a brain-based issue, it’s going to have long term, lifelong repercussions. And that’s why it’s so important we get in early, when we’re all the way, obviously I check the function, it’s pretty well locked in, you know, you are who you are, but a five year old is not who they are and it is so important to make sure that we get in there and get them functioning and thriving early on so they have a better developmental trajectory.

Absolutely, and the executive function, at least in States that’s become a kind of a big label now or disorder. I’m probably like you, we’re not into labels, we’re into function, but executive functioning disorder, and we know from the research we have now, especially from Heidi [Haavik 00:19:38] and what you guys have contributed to research is we know that that chiropractic adjustment does affect frontal lobe integrity. So all the more reason docs out there you need to get on the bandwagon to help us support research. Right?

Yeah that would be really, really good. We need it.

So speaking of that, so one more question. Is there anything, when you walk in the room … let’s go back to babies because you have this Switched-on Babies as well, let’s go back to babies, first six months of life. When you walk in the room, is there any one thing your brain, your eyes automatically go to as far as their movement or what is the one thing that when you walk in that’s your kind of go to?

There’s probably two that I just taking straight away, and one is their connection, you’re talking first six months, but their connection to me. That awareness that is the baby actually turned on? I find that such a huge … I think it’s a connection thing with me if they’re not paying attention, I’ve got a big cross on my book already. The second thing I’m looking for straightaway is posture. Where are the limbs, what’s the spine like, what position is the head in, just due to that whole dual tension scenario. Yes. So I want to you get a sense of that even before I put my hands on the baby so I can see that either, you know, on mom’s shoulder or once the baby’s actually presented in his line either with me or on the bed.

So what would be a couple key markers that you would think that you would see posture wise that would lead you to potential dural tension?

Look at banana shape of the spine, so having the head and the pelvis sort of turned in the same direction, to me would often be an indicator. Or, they can also have more of a twist, so the pelvis rotating one way and the neck is rotating the other, particularly if they have [inaudible 00:21:57] and rotation at the same time. But there are obviously lots of different ways, but just as if I’m walking in and that’s what I’m looking at, those are the two main positions I would be looking for.

Fantastic. Oh see all the pearls you guys out there, all the things she has to offer. We need you for like a lot more than 20 [inaudible 00:22:17] show. So in regards to where we would like to see a lot of our efforts put in our profession, and of course we’re looking at at research, give us the why you went … well, we know why you started the Kid’s Summit, but you’ve raised close to $150,000 and a study, one study, is at least that. I don’t know if people understand how much research costs. So give us the low down on the Kid’s Summit that’s coming up in September in Sydney and where you see the future of the Kid’s Summit and how docs out there, how they can help support you. I mean, they get a fantastic program but at the same time it’s supporting research. So give them the pearls here.

Okay. So we have an awesome lineup coming up in September in Sydney. Sydney in September is gorgeous, I just want to throw out there, if anyone feel like traveling. What we do is have chiropractors, so far we’ve stuck mainly to chiropractors, but traveling from all over the world, paying their own way to come and share their wisdom, their knowledge, and their tips to care for children, for people, for chiropractors.

So the idea is that we get minds working to share for the greater good of the profession. And what I really wanted to do with the Kid’s Summit was to both get the individual chiropractors showing up, but to get them to learn something, to know how to deal with kids in one way or another. But I also wanted a forum where we could sit down and connect and feel supported because I often find that we’re quite alone in our practices and particularly in Australia right now it’s a stressful place to be when you don’t have someone supporting you.

So with these chiropractors traveling from all over the world to speak, we will get that sense of, hey, this is awesome. We have had you, we’ve had several people come in from the States, we have people coming from Europe. And the awesome thing is the willingness of educators actually paying their own way, they’re paying their own hotel, they’re paying for their food, they’re paying for it everything, and they are doing that because they know that the money goes straight to research. And I really take my hat off to that commitment that really just shows the love of chiropractic that we have deep in our hearts, and probably also a little bit of [inaudible 00:25:09], we need to save this because, potentially, it’s not good.

Absolutely. And I must say it was one of the best experiences of my career. I’ve been in practice 29 years and it’s just like a family. The thing is, the content is amazing. I mean, the level of content that you put on is incredible. So they’re going to get amazing information, but at the same time contributing back, which should make anybody feel good to contribute back to something that is so incredibly important and profound. So if you haven’t been to one, you’ve got to go, you’ve got to go. [inaudible 00:25:55]

What day is in Sydney?

The 7th and 8th of September.

Okay. And they can find that on thekidssummit.com.

No AU at the end, just dot com.

Dot com. So the kids plural, K-I-D-S summit dot com. And it really is just a brilliant win-win. The information and giving back. And then do you have any forecasts for the future of- …

We’re looking at a Amsterdam at the end of May next year. So we’re pretty excited. We haven’t been to Europe yet, but we’ve had lots of requests for coming across that way. So that’s what we’re thinking we’ll do next year. We have a couple of people lined up to speak already, which is absolutely awesome. Again, the whole idea with the research is that it has to be into chiropractic care for children and not necessarily neurobehavioral stuff, but anything where we need the facts about what we do.

I feel very, very strongly that chiropractors don’t need to be experts in taking care of kids, but we do require expert knowledge to draw on so we can go in and say, “Okay well I’m a family chiropractor, I see 10 kids a week or whatever, but I’m supported, I know what I’m doing is the right thing because the research shows.”

Absolutely. And that communication is key. That that foundation of communication to have that is is a key, especially in today’s world I think. And today’s practice paradigm. So okay, so out there, Switched-on Kids, Switched-on Kids dot AU, correct?

Dot com dot AU, yep.

Dot com dot AU. The thekidssummit.com. Got to be there. Book is coming due on Amazon and look more do … watch this brilliant woman because she’s a trailblazer and she’s going to be out there making some profound changes for everybody in the pediatric chiropractic world, okay? Not just in Australia. So you guys really need to understand that what she’s doing is beyond Australia. It’s global.

So any last pearls before, and thank you again for getting up at three in the morning. And you look beautiful by the way, for three in the morning. That’s really good.

Thank you.

Any other pearls you want to leave anybody with?

I think the main pearl, well that’s a tough question. From deep, deep, deep, deep, deep in my heart, children are our future. They need chiropractic. They have no other option for the best developmental start. I think we need to step up. We need to learn not to be experts, not to be pediatric chiropractors, but we need to learn enough to make us feel comfortable in assessing any age child. And the only way we can do that is by attending things like the Kid’s Summit or the Switched-on Kids or in life … What’s your program again [inaudible 00:29:17]?

Intersect 4 Life.

Intersect 4 Life. There is an amazing amount of knowledge out there, we need to take advantage of it. Not to be experts, but to be the best family chiropractor we can. And I really, really, really want to encourage people doing that because the only way you guys can prevent you turn into the Australian rigamarole, is making sure that you have the knowledge and the ability to take care of every single little person, big person, that enters your office.

That’s beautiful. Beautiful. Very, very beautifully said and stated and very heartfelt and hopefully those watching this will take this to heart as well. We can’t stress enough educating yourself, arming yourself, and being able to communicate what we do and the importance to the public because Dorte’s right, now more than ever, those kids need us. More than ever in history. Those children’s nervous system, they’re telling us, they’re showing their neuro expression in ways that is not what we want to see in today’s day and age.

So true.

So with that said, I’m going to let you go back to bed maybe?

Well I could just do a little bit of work, you know, I’m up anyway.

Well again, bless you. Thank you so much. I can’t wait to see you again in person. And you know, thank you for all you do and muah. Appreciate it.

Thank you so much for having me. Appreciate it.

Oh, appreciate it. And so I’m going to throw it back to our next host, that is the first Thursday of every month, and next month I’ll be back for the third Thursday of the month with Dr. Amy Spoelstra from the United States and we’ll hash out some more neuro pediatric goodies for you all. And with that said, I want to thank you all for joining us. I want to thank ChiroSecure for taking the initiative and putting this program together to enlighten the world about chiropractic pediatrics and to help us change more lives.

Today’s pediatrics show, Look to the Children, was brought to you by ChiroSecure and the award winning book series, I Am A Lovable Me. Make sure you join us next week right here at the same time. See you next week.

Please subscribe to our YouTube Channel (https://www.youtube.com/c/Chirosecure) Follow us on Instagram (https://www.instagram.com/chirosecure/), LinkedIn (https://www.linkedin.com/in/chiropracticmalpracticeins/) Periscope (https://www.pscp.tv/ChiroSecure). If you have any questions about today’s show or want to know why ChiroSecure is still the fastest growing malpractice carrier for over 27 years, then call us at (866) 802-4476. or find out just how much you can save with ChiroSecure by visiting: https://www.chirosecure.com/quick-quotes/malpractice-quick-quote/.

Empowering Women Chiropractic – Public Speaking for Practice Growth -Cathy Wendland-Colby

But our conversations aren’t always focused, they’re not always delivered, and they don’t always deliver results. How do we make sure that the communication that we have, that the conversations we participate in, that the engagements and the relationships and the community involvement that we’re doing winds up creating amazing results for your practice. That’s what we’re going to talk about today because one of the things I see most with new docs and people who are trying to grow their practice because all of a sudden they got to the realization that they want more out of their practice is that they start to educate with overkill.

The just go way too far. They start to verbally vomit all over people. They start to say too much too fast to the point where people can’t understand what it is that you’re trying to share. We want to make sure that when we’re sharing our message, we’re sharing it in a way that people can actually digest it, right? You don’t need to give them all four years of chiropractic school. You don’t need to give them all of your undergraduate. You don’t need to teach them everything you needed to know to pass your boards or to open your office or to sit through neurology.

I’ve got students that were here this morning getting ready to go do a neurological diagnosis exam. You don’t need to teach your community all of that in one conversation, but you need to help them understand why chiropractic can benefit their lives, why chiropractic care can help them and their family function at a better level, why they should make the choice to incorporate safe, general effective natural chiropractic care as the primary basis of their family’s healthcare system. How do you have that conversation? How do you educate without overkill? We don’t want to be the dead horse.

We don’t want to just keep drilling it into people to the point where they are turned off from you. We want to do it in a way that’s welcoming, that’s inviting. It’s almost like casting a very big net and letting people slowly swim in and then you start to pull that net in a little bit closer and a little bit closer. Here’s the number one thing that I learned. When you want to start educating your community, let’s think about first and foremost the people who have no idea what it is that you do, right? They’re not patients. They’ve never been a chiropractic patient.

They probably not only have they not been in your office, but they’ve probably heard interesting things, right? You know what I’m talking about. They’ve heard those interesting things about chiropractic that probably aren’t true, but they don’t know how to make that decision and determination because it’s all they’ve been exposed to. How do you gently ease into the conversation to let them know that, “Hey, chiropractic is safe. It is effective. It does help people function at a higher level because what we do is connect the brain and the body.”

Maybe you could start the conversation by simply asking one of the most easiest questions, what is the master control system of your body? Now, oftentimes people are going to answer their heart. Don’t make them wrong and say, “Well, you know what? That’s a good answer, but there’s something even greater than that that’s controlling the heart.” Don’t say, “Oh, no, no, no. Not the heart. Think differently.” Say, “Yeah, that’s a great answer, but there’s something that even controls the heart. What do you think is controlling that?” Help people get to that point and reverse engineer your conversation.

Get them to understand why a properly functioning spine and nervous system is important before you start to tell them about chiropractic if they’ve never been exposed to chiropractic or worse yet, if they have a negative impression of chiropractic. You educate them gently. You bring them in gently. You cast the net wide and you start to reel them in and you talk about the master control system in the body and how it was created and why it’s encased in solid protective bone unlike any other organ in the body, right? The lungs and the heart, yes, they are protected by the ribs, but you can easily get a knife through anywhere, right?

But the brain is protected by a solid massive bone, right? The skull. The spinal cord is protected by 24 movable segments of bone. When you have that conversation, it’s a natural for people to start thinking, “Oh, well, obviously it is so important that the body knew to protect it or the God within knew to protect it or the universe knew to protect it or the creator knew to protect it.” It’s that important that we want to keep it functioning at its best level without interference from when? From today until tomorrow or from yesterday until next week or do you want to keep functioning at its best level from birth to the burial? Right?

Start to lead them at how long do you need to have your nervous system functioning at its best level. Well, as long as you want to be healthy. Gradually ease them into that. Be mindful. Here’s a thing I want you to understand. When it comes to public speaking, you have to be mindful that you have two ears and one mouth for a reason. Now, when you’re up on the stage, different story because you are talking at the audience, but your eyes need to be your ears. You need to be watching the audience. You need to be paying attention to what they’re doing. You need to see if they’re vegging out.

You need to see if they’re staring out at their phone because people just don’t look down at their crotch for no reason. You need to see if they’ve tuned out of your conversation or if they’re leaning in actively engaged and the light bulb is going off because you’re teaching them something that they’ve been never been exposed to before or you’re presenting it in a way that their brain goes pooh. That’s a new perspective. That’s a new paradigm. That’s a new idea. That’s amazing. I never even thought it worked like that. Think about when you’re speaking to listen twice as much as you speak.

If you’re on top of a stage, then watch twice as much as you speak and perceive what’s going on with your listener. That’s how you know if you’re getting into that verbal vomit. If you just keep talking and talking and talking and talking and talking and then you take breath so that you can keep talking again, you never even gave them a chance to listen, to respond or to think about what you just said. You’ve got to take that pause. You’ve got to slow down. You’ve got to make sure that they’re understanding what it is you’re trying to communicate. You have to give it to them in small doses.

Listen, you didn’t go to chiropractic school and in one week learned everything you needed to know crammed down your throat as fast as possible. Your patients aren’t going to learn it in one week either. You took four years to get to your understanding and then however many years you’ve been in practice to improve. Maybe perfect, maybe improve. It’s called a practice for a reason. Improve both your adjusting skills, your business communication, your patient care, right? You took a long time to get to where you are. Grant your patients and your community that same amount of time.

They’re not going to get it in one day. They might understand why they need to come in, but we’re going to need to constantly and continually educate them and help them understand this. It doesn’t mean throw it all up at one point. It means little bits, little drips, little drabs, little dribbles here and there, a little video now and then, a little conversation in the office here and there, an email now and then, a handout now and then, but constantly educating them so that you’re educating without overkilling. It doesn’t all have to happen in one shot.

You need to make sure that you are targeting your message to the person that’s going to receive it. If you are talking to a group of mechanics, your conversation might not necessarily be about why they should bring their newborn babies in to get adjusted so that they can develop at the greatest level of health, right? If you’re talking to a group of moms, you might not have a conversation about how getting your spine adjusted is just like getting your engine tuned up because… I’m not stereotyping, but I’m a mom. I can tell you nothing about tuning up my engine.

I know that you just take it back to the INFINITI dealer and they do what they need to do, right? That conversation wouldn’t resonate with me. If you’re having a conversation with your athletes, then make sure that it’s geared toward athletics. Talk about how this can improve their performance, increase their jump height, improve their speed, their response time, make them quicker, make them heal better, allow their body to be able to recover after injuries or getting a big hit. One of my football players was just here. He had a big is it scrimmage? What’s the word? Scrimmage? Scrimmage? Scrimmage.

He had a scrimmage yesterday, thank you, with four other teams during the summer time. It was helmets and shoulder pads. He said, “I’m not hurt, but I’m banged up. I knew I needed to get adjusted before tomorrow’s practice.” Right? Target the message to make sure that it’s landing on right ears, not deaf ears. You want to make sure it’s landing on fertile soil. Target your message to the person that you’re speaking with or to the group that you’re speaking to or to your email list that you’ve built. Make sure it’s the right message at the right time for your people.

They’ll be a lot more receptive and that’s going to help you not only grow your practice, but maintain that growth so that you’re not just getting them in and losing them out the back door. You’re getting them in. You’re keeping them in and then they’re sharing your message and your information with other people. Who are those other people? That’s your audience. That’s your target market. That’s your ideal patient. The way you find them is you look at the best people in your practice right now.

When those people walk in the door, you know how your face lights up and you say, “Oh, this person’s here or this family is here or this group of people showed up.” When those people show up, those are your best patients. Not the ones that you run to the back to get away from. The ones that your face lights up and you’re happy to see, those are the people you want to fill your office with. Have your conversation with those people and talk to them about how can you share this information with people just like them, how can you share that information with their co-workers, how can you share that information with the organizations that they participate in.

Maybe it’s a group of sports parents. Maybe it’s a church group. Maybe it’s the PTA. Maybe it’s one of the business associations in your community or the Chamber of Commerce. Whatever it is that your ideal patient is involved in, that’s where you want to share your message because like attracts like. Those people have a tendency to do similar things with people just like them.

Find your audience, target your message, and make sure you’re delivering it in small bites so that people are actually receptive to it and they’re not turned off by it or tuned out by it or vegged out and faced out and just being polite and staying there listening, but not actually listening to what you have to say. That’s my tips to help you improve your public speaking so that you can experience some great solid predictable practice growth in the coming months. Make sure that you’re targeting your message to the right audience at the right time.

Give them just enough information for them to have some questions, be curious, be interested and come back for more. Then, go out and do it again and again and again and watch as your impact in your community expands and your practice and your community’s health improves. Ladies and gentlemen, thank you so much for joining us this week on Empowering Women in Chiropractic. I’m so honored to be your host. I really want you to join back next week because we have another amazing show coming up for you. We’ll see you soon.

Join us each week as we bring you the best in business growth, practice management, social media marketing, networking, leadership, and lots more. If it’s about women in practice and business, you’ll hear it here. We hope you enjoyed this week’s Facebook Live event. Please like us on Facebook. Comment and share. We look forward to seeing all of you next week for another episode of Empowering Women in Chiropractic. Now, go ahead and hit the share button and tell your friends and colleagues about the show. Thank you for watching. Have a beautiful day. This has been a ChiroSecure Production.

Please subscribe to our YouTube Channel (https://www.youtube.com/c/Chirosecure) Follow us on Instagram (https://www.instagram.com/chirosecure/), LinkedIn (https://www.linkedin.com/in/chiropracticmalpracticeins/) Periscope (https://www.pscp.tv/ChiroSecure). If you have any questions about today’s show or want to know why ChiroSecure is still the fastest growing malpractice carrier for over 27 years, then call us at (866) 802-4476. or find out just how much you can save with ChiroSecure by visiting: https://www.chirosecure.com/quick-quotes/malpractice-quick-quote/.