Empowering Women in Chiropractic – Cathy Wendland-Colby

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Disclaimer: The following is an actual transcript. We do our best to make sure the transcript is as accurate as possible, however, it may contain spelling or grammatical errors. 

Welcome to ChiroSecure’s empowering women in chiropractic the Facebook live show for successful women by successful women. Proving once again, women make it happen. Join us each week as we bring you the best in business growth, practice management, social media, marketing, networking leadership, and lots more. If it’s about women in practice and business, you’ll hear it here. Now. Join today’s host Dr. Cathy Wendland-Colby, as she talks leadership community and juggling it all. And now here’s Dr. Cathy.

Hello and welcome to empowering women in chiropractic. I’m your host, Dr. Cathy Wendland-Colby. And I am super excited to finally connect with you because in this crazy world of Corona and COVID and lockdowns and pandemics and media frenzies, and disinformation, intentional misinformation, you are still in practice and you are still trying to help people in your community, run a business, feed your family, and take care of your staff. So there’s a lot going on. And some of you may be homeschooling your children for the first time ever, or perhaps like me. You went the opposite route and went from homeschooling your children and sent them into public school for the first time in their life. Because you know what, for me, I said anything that’s more routine and more exposure to other children and more normalcy. I want to put my children into that.

So I went the opposite direction as most people in this country going, but let’s talk about you because right now your practice may be doing great. It may be doing exactly what it was doing before March. It may be doing better than it was doing before March, or perhaps you are still kind of in the weeds and just existing on what’s coming in by accident. And I talked to a lot of doctors and a lot of doctors are saying similar things that the patients that are coming in are still coming in, but the ones who dropped off either because of their fear or because of finances or because the loss of a job, or because they’re now carriers those people 72 phone calls later, they’re still not coming in. They love you. They miss you. They want to be part of your office. They’re just not ready for one reason or another.

Whether it’s finances or fear or family, they’re just not yet ready. And you know, the people I’m talking about, maybe you have someone who has a family member who’s on chemo or a family member that has a chronic illness or heart disease. And they’re just too scared to leave the house. Or you’ve got elderly patients who their family members won’t take them anywhere. So whatever you have going on, let’s really dig deep. Because today I want to talk to you about your foundation, your platform. That’s your principle, that’s your philosophy. That’s what needs to sustain you through this entire thing, because as the saying goes, and I know I’m going to misquote it because it’s a Thursday and it’s crazy. But as the saying goes, do you have more faith in a pillow powder or a potion than you have in the universal intelligence that animates your living body?

I hope not. Because as chiropractors, we know that everything that we need is inside of us, it’s within and innate intelligence within can provide every chemical, every up, every down, every drug, everything that we need naturally without having to take anything from the outside and bringing it because we as chiropractors live that inside out mentality, but our communities don’t. So how do you lead in a time of mass chaos, mass confusion, intentional fear. Fear-mongering how do you lead in a time like this? Where people are just inundated with false information, scare tactics and inaccurate numbers that are designed to keep them scared. Well, first and foremost, think about yourself, your health and your family. For me, this is really easy looking at this COVID ridiculousness, because we were fortunate enough to be the early adopters, right? We had COVID back in December and January, my son and my daughter on Christmas day were too tired to even open their presence.

And for the next 15 days, my son costs and slept. What do you think he had? We don’t get tested, but it’s pretty obvious. Right? And if you think back to this time last year, you probably had a lot of patients that had that three week nagging, cough. I specifically remember saying to patients, wow, I don’t know what was in that flu shot that your coworkers got, but they must be shedding something really bad because you’ve been coughing for three weeks. And every person that I had coming in that had coworkers or family members that had gotten the flu shot, they had the cough, not that people got the flu shot, but the people around them had that three week long cough. So something was going on. So by the time my son got this 15 day, knock him on his butt, sleep and cough and sleep and cough and burn up thing.

We knew something was up, but we just talked it up to, there was something bad in the vaccine that year, because I relied on my philosophy. He didn’t need a test. He didn’t need a drug. He didn’t need a shot. And either you, you and there does your community. What he needed was an adjustment, some sleep, some good nutrition and just time, because all processes required time and he needed time to heal. His body needed time to just fight off whatever was going on. And because we were able to rely on our philosophy, then I’ve been able to rely on my philosophy. Now it’s a lot harder when it’s yourself and your children than it is when it’s a stranger or a patient or a community member. Right? Because then you have that mom guilt that might come in. We say, am I doing the best thing I can for my kid when they’re burning up? Yes. You know, you are because the best thing you can do

Do is nothing. Adjust him and leave,

Leave it alone, detect and correct the red table subluxation and leave it alone, move the bone and let God do the healing. And that’s what we did. And so that faith in our philosophy, that structure, that foundation, that solid principle carried me through with my son, with my daughter and with our patients. And I know that most of you have probably had numerous patients by this point that either have called you because they’re quarantine because their children’s school or their job, or have called you because they were just in your office and then went and got a positive test or have been hospitalized and been in the ICU for this and have come out or are just staying home because they’re elderly or they’re immune suppressed, or they’re on chemo or something. That’s preventing them from leaving their house. So whatever you’ve been exposed to, and I’m sure you’ve been exposed to the whole gamut, understand that this unfortunately is not going away, but how we approach it as chiropractors, our mindset, our mentality, our fortitude, what we believe in, what we stand for and being able to walk.

The walk that we’ve talked for so many years is really, what’s going to lead you and separate you and help you reach your community members right now. So they lock us down again. What are you going to do? If the world starts turning in a different direction, great, what are you going to do? And what are you prepared to do in your office right now? So let’s get your mindset straight, because if you keep your mind on the fact that the body is brilliant, there’s an innate intelligence that knows how to handle everything that comes our way, especially when we provided everything that it needs. Meaning making sure there’s no interference to the function of the nervous system, making sure that we’re supplying it with good food and good water and lots rest and lots of positive mental attitude and moving that body to keep everything going.

Then the body is better able to handle whatever comes its way. So leaning on our philosophy, how do we stay mentally prepared in this time period? When there are unpredictable moments, when you don’t know if your office could get shut down or your state could have a lockdown or your children’s school could quarantine, or you’re told that you have to close your office because you had a patient test positive. So how do you prepare yourself? First and foremost, you need that financial aspect because let’s face it. You have bills. You have to pay and staff that you have to keep employed. So you’ve got to have your finances, right? If they haven’t been right, now’s the time I know you’re thinking now’s not the time to get my finances, right? Well, yeah, actually it is because guess what? Most things around your clothes. So all of your normal spending, not on your bills and utilities, but all your normal spending, you’re going out to eat, going out to drink, going to seminars, traveling a lot of that’s been curtailed.

So put that money aside so that you have the finances to handle a lockdown, and you have to have the mindset that this is all temporary. This too shall pass. This is temporary. And be that voice of reason for your community. Be the one who’s able to say, listen, I understand that you’re scared, but let’s look at facts because numbers are numbers and facts, facts, and scare tactics. While they may have worked. When you look at the numbers and you look at the facts, it’s not as scary as they’re making you believe the numbers just don’t add up. The, the people who are succumbing to this illness were immune compromised, elderly, chronically ill. It’s not your average. Eight year old, 10 year old, 16 year old, 25, 35, 40, 55 year old, 70 year old patient that is succumbing to this. And if that just kind of ran the gamut of the majority of your patients, then you have a lot of leeway there to explain to people, look, stop being fearful because that’s going to put you into fight or flight, and that’s not where you need right now.

Start being more purposeful, start being more dedicated to your health. Start being more grateful for the abundance that you already have. Start being more aware of the life that you’re already living and the choices that you could make to improve your health. Right now start having that conversation in your office. Take a little extra time, because if your office is a little bit slower or you’ve got your patients spread out a little bit more than while you’re doing whatever precautionary measures you need to do in your state. And there’s a patient there use that as an opportunity to talk to them about things that are going to put their mind at ease. Not about the weather, not about sports, not be played school, but about things that are going to put their mind at ease. Remind them that you have an intelligence within your body that is constantly giving to it.

All of its properties and characteristics. That’s maintaining you an existence, meaning your body is brilliant. It knows what to do, make sure that you’re giving a good quality food drink and plenty of water moving, resting, having positive mental attitude. And what you’re doing right here in this office is the most important. And that’s making sure that your brain and your body can communicate effortlessly without interference. So mrs. Smith, I’m so glad to see you here for your adjustment because you’re doing one of the top key things that you can do to keep yourself healthy. Now let’s make sure when you leave this office, you’re staying in the right frame of mind and not getting sucked into all the negativity and all the fear and all the news and all the media. That’s trying to scare you into not living your life. Mrs. Smith. When you leave this office, I want you to go out there and I want you to live to the best of your ability.

Sure. That images may have changed and the places may be different than the experiences. Maybe a little bit smaller or more spread out, but you still get to live. You can still go for a walk. You can still go for a bike ride. You can still make healthy food with your family. You can still bring your friends and coworkers and family members in here to get adjusted. And you can continue to live your best life, even in the pandemic. So have that mindset that you are the voice of reason, have that attitude in your office, that this right here is a safe space for conversation, for healing and for empowerment, where we’re going to teach you that your body is brilliant because let’s face it. Everything that they’re seeing on the news. I mean, this is, to me like an, an exponentially amplified version of what they do to pregnant women during their 40 weeks of pregnancy, right?

Fear-mongering scare your body’s not smart enough. Your body’s not brilliant that baby’s going to be too big. It won’t know when to come out. Your body doesn’t know what to do. You need our help. You need this, you need that. You’re going to need an epidural and a shot and a PZ tummy. You’re going to need all this stuff. Cause you can’t do it on your own. That’s 40 weeks of a woman’s life. Every time she gets pregnant. Now take that and multiply it by the world of where they’re telling us for the last year, almost that this is not going away. This is not going away until 2022. And they’re telling people that, you know, you’re not going to be able to walk out of your house without being gagged without that gag mask on. And you won’t be able to take that gig mask off until every person in the world has a shot that hasn’t fully effectively been tested.

And obviously there’s no long-term studies, but we’re going to make sure we give that to everyone. Anyway. So for your people who are really getting sucked into that and scared, remind them about the movie I am legend with. Will Smith where all the people turned into zombies, except that the very beginning of the movie, which most people don’t even is the reason everybody turned into zombies was because of a vaccine. Hmm. Right. Vaccine that was going to save the world, turn them all into zombies. So look, I just want to have a little fun with this topic with my patients, because I know that it is so stressful and some of them are so tense and some of them are so scared about their family members or themselves or bringing something home. When they go out to the grocery store, I had patients who were literally leaving everything in the garage, spraying down, leaving there for 24 hours before they bring it in and then doing the same thing.

Once they got inside, they were talking on the news, how you had to have airtight chambers for any of your packages and how you had to undress yourself in your garage and put all your clothes in a plastic bag for 24 hours, and then go right inside to a shower. I mean, that’s just insanity because that’s an outside in mindset that the boogeyman out there is going to come in here and we need to put a protective barrier for the boogeyman. Well guess what that protective barrier is already inside. It’s called your immune system and have that conversation with your patients. You know why the nasal swabs are so bad because you’re bypassing the protective mechanism that nasal mucosa, the hairs that are trying to stop and catch everything before it gets inside. But then we take this nasal swab and we shove it up into the brain, right?

As everybody’s saying, so we’re bypassing the protective mechanism. So let’s use our common sense, your brilliant remind your patients, that their body is brilliant while they may not fully understand science, their body doesn’t need to understand science to work properly. So have the mindset that look, your body’s capable of fighting this off. And for most people under the age of 75, if you get this, you might cough. You might sneeze. You might lose your sense of smell. You might not want to eat because you’ll have no real taste going on, but you know what? You’ll be fine. In a couple of days, maybe two or three weeks, you’ll be back to business. You might’ve lost a little bit of weight, but you’ll get back healthy. You might’ve lost a little lung capacity, but you’ll get that back. But the fear that you’re living in right now is so much worse than the virus itself, because that fear is stressed and it’s eating your body apart and it’s not good for you.

So let’s get you on the table. Let’s get you adjusted. Let’s get your body functioning at its best level. And then I want you to go back out there and start living again. And that’s going to make the difference because look, let’s face it. We can not control whether your state is going to lock down again. We cannot control whether your municipality is going to shut you down again, for those of you that have been shut down and we can’t control whether or not your patients are going to buy into this and stay home or getting your office. And if they get in your office, that’s where we can control things. Because once they get in your door, you have the gift of gab. And I hope you use it to share with them, all of the things that they could be doing and remind them that the number one thing they’re doing is being right here in this office, getting your spinal line, helping the nervous system to function freely, without interference, connecting with the spiritual, keeping the brain and the body connected, whatever words work for you, make sure your patients know that this way of living, that we do is an inside out mentality and what the world is trying to scare you.

That’s outside in, let’s not be worried about the boogeyman coming in. Let’s fortify the inside so that we can withstand as many boogeyman as they can throw it our way. Right? And that mentality, that’s going to get you prepared. If your state shuts down, listen, please just try to do your best financially to put yourself in a little bit better position each week. So that if there is a shutdown, you’re okay, you’re not stressed. You’re not freaking out. You’re able to keep going. And then if you need to diversify by doing some virtual calls with your patients or some virtual coaching with your patients or your community, then diversify so that you have an additional income source that could kind of help sustain you in the event of another big lockdown. But in the meantime, listen, let’s just have faith. Let’s put our faith in man.

Let’s put our faith in the system. Let’s put our faith in the fact that people are waking up and they want to go back to life. And let’s put our philosophy as our foundation so that we can lead from a strong mindset that says the body needs no help. Just no interference. And whatever comes at us, we are designed to adapt. We are designed to recognize and to overcome. I know you can do this. I know you’ve been doing a great job in your offices. Whether your practices is booming right now, struggling right now or staying the same. Listen, you’re doing the best in your corner of the world. Just keep doing it. Just stay positive. Keep that positive mental attitude. Remember that those tips of staying healthy apply to you and your family as well as your community. So make sure you’re moving your body every day.

Make sure you’re eating good quality nutrition, getting tons of water in there. Make sure you’re keeping that positive mental attitude to stress is going to eat your way and make sure you are getting adjusted, checked and adjusted on a regular basis so that you can stay on your a game and help the people around you so that they can stay on theirs. It was so great connecting with all of you. I know it’s been awhile. I know we’ve got another great show lined up for you next week. If you ever have any questions, please don’t hesitate to reach out to me. If it’s something, I said, something that touched something in your heart or in your mind, and you just want to have a little chit chat. Don’t hesitate to reach out to me because here we grow and together we rise. And when we come together as women and empower each other, watch out because not only will we empower women, but we’ll empower the men and the children around us to do better, live better and have a greater experience. So go out there, tackle the world, live life to its fullest

And enjoy every minute. I appreciate you. I love it. Appreciate you. Thank you so much to ChiroSecure for hosting, empowering women in chiropractic. And I look forward to seeing you next time. [inaudible] join us each week as we bring you the best in business growth, practice management, social media, marketing, networking leadership, and lots more. If it’s about women in practice and business, you’ll hear it. [inaudible] we hope you enjoy this week’s Facebook live event. Please like us on Facebook comment and share. We look forward to seeing all of you next week for another episode of empowering women in chiropractic. Now go ahead and hit the share button and tell your friends and colleagues about the show. Thank you for watching. Have a beautiful day. This has been a ChiroSecure production.

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Empowering Women in Chiropractic – Are you set up for virtual services? – Janice Hughes

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Disclaimer: The following is an actual transcript. We do our best to make sure the transcript is as accurate as possible, however, it may contain spelling or grammatical errors.Hello, and welcome to another growth without risk show. My name is Dr. Janice Hughes and I’m excited and honored to be one of the hosts for growth without risk. I really am excited to chat today about something that I think is incredibly important right now, which is, are you potentially ready to be virtual? Now? I say that I realized that as chiropractors, we focus on fee for service, you know, and, and when I say that we deliver that service with our hands on, not at any point, suggesting that we completely get away from that. What I want to talk about is some lessons that we’ve learned during this crazy pandemic. And some of you were forced to have your office closed. I think if anything, it’s really brought up that conversation that a lot of people start to have related to. Do you have any other streams of income?

Now, some of you listening, they focused on functional medicine and have an entire division within your facility. Some of you are licensed in acupuncture. So I know one of the things through the growth, you know, sort of the ChiroSecure or this Growth Without Risk network is we have a lot of different styles of practitioners. A lot of this is helping you start to think about yourself, running a business, running a health center, running a clinic that potentially has multiple streams of income. Now, when I say that, I don’t want to overwhelm people. You know, some of you really strong philosophical chiropractors. I was one of those. It was at least beginning a little bit with what are some of the other kinds of products or services that you use? Can you share those with your community? It’s almost like having you, first of all, understand that we’re not asking you to not be the amazing chiropractor you are.

If anything, I want you to become the health connection for the patient. The public wants this, the public let’s face. It is now doing a lot of online ordering of supplements. Well, you and I both know a lot of those are really inferior quality. I would love if you’re ready, that many of you start to think about sharing with your community, the things that you use, the products, the services, the things that you yourself and your family utilize. That’s a great place to start. Now. I like to call these different business units. So thinking in terms of a bit of an organizational design for your entire clinic, you can have your chiropractic stream or your chiropractic business unit, but for some of you that have these other services, I like you to think in terms of what are those business units. Can you think about it like this organizational design and then for 2021, not just setting chiropractic goals or service goals, you know, for you and your team, could it be that if you don’t have any of these other products or services that you think about adding one additional thing into the clinic, some of you actually, our trainers have done personal training background.

Some of you come from the PT, you know, a physical therapy background. I know an incredible chiropractor that began to move and create an entire business unit related to the rehab side of the practice. So it’s critical as we begin to do that, that we think from a business perspective, don’t just build all of the visits in under that same stream, you know, set goals, set targets within this other category. So I want to give you a couple of simple examples, things that we could create a little bit more virtual services. Now, some functional medicine is that really easy fit, turning around and, you know, doing some consultations, even whether they’re in your clinic or virtually, how would you do a questionnaire? How could you start to ask people about other categories of their health and their wellbeing? You know, if you could do that, if you could come up with a questionnaire for that, you could deliver those kinds of things in a Zoot format.

I know that through the pandemic, some practitioners learned to do a report of findings. If you had had a patient come in, right at the very beginning of this, you know, pandemic, you could then deliver the results x-rays results, you know, in a virtual format, starting to think about, could you give some level of guidance? Could you give some of that background and material and information to a patient in a format other than in-person, you know, some of you have gotten very savvy and created some eBooks materials that we always called those, you know, sort of lead generators, but these could be built right into your care plans that you actually share with the patients. And you could do that and coach them and guide them through that. The other facet, I know that there’s a lot of companies out there that offer through their supplements, um, weight loss, weight, weight design, you know, in a health format.

If that’s something that you said, wait a minute, I either have in the clinic and, or I’d like to bring in, start thinking in terms of how would you develop an expand that a lot of times when you have these different business units, it’s almost think about, take a piece of paper and turn it sideways. And then, you know, draw some lines and chiropractic would obviously be one of those business units, setting some goals, setting how you can increase the services that you deliver there, but this idea of a track or a business unit of virtual, what could some virtual services be? Could you subcontract through some of the stress with a counselor or a psychologist? It could be a part of your growing health center, your facility, some of you have acupuncture. That’s not quite as easy, and yet you can modify acupuncture, little easier to do social distancing and or slightly longer visits.

Could you develop an expand that, like I said, if you pick weight loss as an example, what are the companies, do you yourself like certain products? Would you like to put that together through a typical nutraceutical company? Would you like to use one of the existing programs or platforms that are out there? All of these things are good. I don’t, I don’t have a recommendation for you, which company I’m going to suggest though, that you just start to think in terms of, could you put together a webinar as an example, could you then deliver packages that the products that you recommend for cleanses detoxes? You know, again, I’d avoid right now, the, the word immunity, we know we’d all love to boost immune systems, but that really is a trigger word, you know, but could you do these ideas of detoxes that are delivered through a webinar format and then products and services that you deliver?

The key is going to be, if you have nothing right now, besides your hands-on adjusting, is there something you love that you could begin to explore bringing that in as part of your existing care plans, you have your existing database. What are patients asking for? What are they searching for? I know that with the great companies out there that there’s really stronger services, stronger products available. Some of you are probably in States where you actually can’t go into the nutritional realm. That may be more than rehabilitative services. You know, again, subcontracting those, you know, services into your clinic. So a lot of this is you keep hearing me talk about becoming that business owner, becoming the person that drives the business behind your practice, versus it just being the hands-on adjusting so that these sorts of things, number one, add to your bottom line. They provide wonderful care, wonderful services for patients and can some of those literally become in a virtual format.

I think it’s really imperative. You know, we are not psychologists that suddenly began to, you know, turn around and do consultations through zoom. I don’t see that many of us, many of our profession are really set up or designed that well, if you do functional medicine, I think that is a much easier fit into that zoom or virtual format. But I still think it really is imperative. It behooves us as chiropractors to begin to think of those kinds of additional programs or services start with what you’re passionate about. Like I said, passion fuels this. You can’t do this just to say, Oh, I’m going to add something out of fear. If you’re excited, if you would love to add something new, I think that would be fantastic. Then you build, wow, how will I research that? Bring that in. Does it make sense, an example for some of you already using products or product lines, is could you private label that could that come, you know, into a whole new set of business parameters or protocols in 2021, that you private label that, and you figure out some of those lead generators or eBooks or things that help to describe for people how they could have a checklist, you know, a health checklist to determine, you know, again, which programs, which products that you could then consult with them.

You know, also showing how high quality these are compared to something that your patients are buying off the shelf. I know it’s time for us to get incredibly creative. I love chiropractic. I never see us getting away from our hands-on piece. I would just love to ensure that no matter what, you know, where we’re often, if we’re not careful at the expense of the fears of other people. And I think that’s what we’ve learned this year, you know, is that so often we don’t get to control or make those decisions. Obviously the great news is most practices are open. Lots are thriving. The ones that are thriving tend to be ones that they are the health resource for those patients. They’re a health resource within their community. They are exploring products or services that they love. I’m not asking you to start doing things that don’t feel really great.

I think fueling from that passion place, using those products and services, having your existing patients use them and think about developing that into a facet of your business. I think that’s a wonderful way for us to expand and then to always not feel quite at the mercy of what happens based on state mandates, mask mandates, all those things that are in some cases negatively impacting the way we feel about our practices. So a lot of this is number one mindset, you know, love what you do, figure out products, services, other things that you already utilize and start to consider it like a business unit. So you can see that I’ve given you several different kinds of examples. And I just want to review those, you know, it’s the nutrition piece. Some of you that’s a really easy fit. Others. You can’t do that in your state.

You know, I’m also not suggesting that you need to think about going out and becoming a functional medicine expert. If that’s not what you love, you know, it could be things like rehabilitative services, you know, remember muscle work, whether that’s official, physio-therapy functional movement, there’s fabulous functional movement programs that a lot of people can take certifications in. There’s also amazing brain based neurology work. That’s a really strong fit, particularly for some really great philosophical chiropractors. And I’m not saying that you need to go to the route of becoming a diplomat or, you know, really advanced degrees that you could do things like there’s a fabulous brain certification program that I saw. And you know, it’s all about posture. And then delivering, I’ll call it like webinars and information sessions to patients. And obviously you charge for those kinds of things. So I’m not here to tell you what I’m actually here to inspire you.

My hope is to inspire you, to look for products, services, ideas of things that you love, that you can add to the patients that you can use in the format you’re in now adds an extra revenue, a revenue stream, but more importantly, it’s things that are not only dependent on your doors being open. That’s why I think webinars programs, some of the detox, you know, taking a look at those sorts of things I think could be incredibly valuable. So it’s been an honor to talk about this. I’m absolutely happy to answer questions, be connected in any way possible. I’d just like to thank ChiroSecure Dr. Hoffman and his entire team for including me engaging me in things like the topics for growth, without risk. I think practice management, practice, coaching, business ideas. I think it’s really imperative that we keep moving in this direction. So thank you so much for joining. I look forward to your questions and insights and I’m happy to help any of you even just in a conversation to support the ChiroSecure network, have a wonderful day

Please subscribe to our YouTube Channel (https://www.youtube.com/c/Chirosecure) Follow us on Instagram (https://www.instagram.com/chirosecure/), LinkedIn (https://www.linkedin.com/in/chiropracticmalpracticeins/) Periscope (https://www.pscp.tv/ChiroSecure). Twitter (https://twitter.com/ChiroSecure) If you have any questions about today’s show or want to know why ChiroSecure is still the fastest growing malpractice carrier for over 27 years, then call us at (866) 802-4476. or find out just how much you can save with ChiroSecure by visiting: https://www.chirosecure.com/quick-quotes/malpractice-quick-quote/.

Empowering Women in Chiropractic – How To Build A Virtual Expo To Promote Your Practice

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Disclaimer: The following is an actual transcript. We do our best to make sure the transcript is as accurate as possible, however, it may contain spelling or grammatical errors.

Welcome to ChiroSecure’s Empowering Women in Chiropractic the Facebook live show for successful women by successful women. Proving once again, women make it happen. Join us each week as we bring you the best in business growth, practice management, social media, marketing, networking leadership, and lots more. If it’s about women in practice and business, you’ll hear it here. [inaudible] now join. Today’s host Dr. Nathalie Beauchamp as she talks, impact exposure and systems. And now here is dr. Natalie

This episode of empowering women in chiropractic big shout out again to ChiroSecure for putting those shows together. I know that I personally get a lot of value out of them, uh, with, uh, the people that are putting those shows together. So today my topic, uh, there’s a lot of stuff going on in the world right now. And I thought, okay, what can I share, uh, with the people listening? And I thought I would, uh, talk about, uh, physical expo that I used to do in my community and how I’ve pivoted this to creating virtual events because let’s face it. Uh, physical events are hard to come by right now, and there’s a lot of uncertainty. So I’ll dive right into my presentation right now and share what I’ve been doing. And hopefully this may spark some ideas of for you. So here in the first slide, you see a screenshot of myself and dr.

Craig Hazel, there was another chiropractor in my community, uh, and he was one of the speaker for the virtual, uh, expo that I organized. So this is, uh, what the physical expo used to look like. I did, I did this event for 12 years in my community. Um, we had a lot of people attending the event. It really became a, a big, uh, thing when it came to health and wellness in the community. And here is a kind of a collage that, uh, I did, uh, going over all the years that I did this, uh, wonderful expo, starting small in my own community, but we built it to be, um, you know, something quite impactful. So we had over 2,500 attendees, I had over 140 vendors. Um, and throughout the years, you know, uh, every year was a little bit different, but the idea was to bring people into the practice to give them exposure to chiropractic and what it could do for them.

Right. And it was always nice to hear from my vendors that they didn’t do that and show anymore. They just did my show because the people coming to the Ottawa health on the wireless expo were, um, uh, health minded. And they really wanted to take their health to the next level, uh, what it did for me, it really helped build relationship with the vendors, with the sponsors, with the other practitioners throughout the years, I’ve brought a celebrity speakers, uh, because we had this big, huge room that sat 600 people and we packed it for dr. William Davis. We packed it for many of the other celebrity, and that really helped me get major PR and get on TV. And with that, um, you know, I became friends with, uh, local TV anchors and I was able to do quite a bit of television. So it really helps me position myself as the go-to person when it came to health and wellness.

And it helped me build this following of like-minded people. So this was all before actually, uh, before, uh, this, uh, COVID thing happened. And, uh, I have to say though that I, you know, pivoted to online, just because putting on big events can be cool, quite, uh, quite, uh, the journey and quite, uh, the work. So I decided to pivot it online even before, uh, you know, uh, what happened art. So I went from a brick and mortar event online virtual event. And I’d like to share with you some of the stuff that I’ve diamond, like I said, hopefully it sparks some interest in, you might try to do this in your own community. We pivoted online and we had 18 yeah, speakers. I had local sponsors of, uh, products, um, natural health products, like, uh, green Beaver, which is a Canadian company company [inaudible] as well Volko, uh, as well.

And we did it over a Saturday and Sunday. Uh, we also did awards for people into community, uh, you know, for Ms. Best massage therapist in Ottawa best, uh, uh, yoga studio in Ottawa, best restaurant best, uh, you know, we had 18 different categories. So we really, uh, brought what we did, uh, online with, uh, speakers. And I’m going to go over a little bit more details here. So it did gather, uh, 7,500 people that voted for the award and got involved. Uh, we had, uh, with all of those people being nominated, we ended up having 150 people nominated into different categories, and it generated a lot of promotion people saying, Hey, vote for me, I’ve been nominated for the best, uh, um, you know, physical therapist, uh, in, in, in Ottawa and people would engage the community, which was great. Uh, again, building relationship because at the end of the day, it is so important.

So, uh, building relationship with the sponsors, we had a bed company here in Ottawa as a sponsor. So I went there and did some, um, videos, uh, talking about mattresses and, and so forth. So it was great. It also got me, uh, on television, even if the event was not physical. Uh, I did a segment on cool tools for biohacking. Uh, so, you know, it’s always, um, good for the local media, uh, to have some content. So they are more than happy. Uh, when you have something that you’re doing for the community and in term of revenue, obviously things like that help drive revenue to your practice. We also sold the recording cause people, um, may not have had the time to consume all of the information and the speakers and the sponsors, uh, had a paid, um, uh, we’re paying to be part of this.

So we really got them, uh, engaged and, um, you know, participating a lot in the event, uh, in term of assets, I’ve built this great Facebook audience, uh, decade can retarget too, because I know they’re, like-minded so it’s, it’s great when it comes to marketing. Uh, we had an amazing Facebook group. Uh, we’ve had over 2000 people at 10, uh, the event, and I would say 600 people joined a Facebook group. So we had a lot of fun doing the prizes in there and the winners and so forth. Um, even the awards, um, you know, we were able to do, uh, all through, uh, the Facebook and this is a little bit more, uh, feedback from our speakers. Uh, I was, uh, someone who owns a, uh, a gym and she says, I’m already getting feedback on my presentation from the expo, such a great concept.

Thank you for allowing us to participate in it. Another here is, uh, feedback. Oh, I think my picture didn’t, uh, didn’t pan out here, but, um, there was people taking screenshots of themselves using the products, uh, that, uh, you know, they were, um, winning or we made a big contest, uh, for them to go to the local store, you know, because one of them wasn’t participation was with one of the big, uh, chain store for natural health food that we have. Uh, and they would go in front of the store, take a picture of themselves with whatever they bought. So we really, uh, goddamn to take action and show some love to desk sponsors and, uh, products, uh, that, uh, we had, uh, as well. So, uh, we had them work a little bit further for winning the prices are even, uh, going to, uh, the practitioner’s store and signing in, uh, if there were, let’s say coming in for a club to the clinic, uh, for example, for adjustment.

So really cool to be able to engage them and thank, uh, thank you to technology that we are able to do that learning. I got great feedback from patients, uh, that, you know, they learn tons and, and here on this picture, it was a testimonial from one of my patients who was under chiropractic care. Um, I had dr. Hazel talk about, uh, heart rate variability and the importance of the nervous system. And, you know, she had a great testimonial to see how she enjoyed, uh, his talk. And it was nice because here we are having a patient of mine, uh, being educated by a colleague of mine on chiropractic and just strengthening the reason why, you know, she should continue with their chiropractic care and, and have continuous care. So, you know, something that you may want to think about, if you live in a different, in a big city, you may have two or three chiropractors joining force and organizing something like that.

So the benefits of virtual, uh, health expo, I think, you know, to sum it up, it is, uh, they are to help you position yourself as the expert in your community, bill referrals and collaborative relationship with other local health expert. I have naturopathic doctors on, um, uh, the, the, the expo. I had nutritionist. I had all kinds of different people and expert in my community. So we were really helps to build and strengthen those relationships. Uh, it allowed me, like I’ve mentioned to collect over 7,500 emails and I’m doing the expo again, uh, next year. Uh, so for me, I’ll have a list from my brick and mortar expo, but now from the audience that I build online, it was also a great way for me to generate new patient, uh, and revenue, uh, at the clinic. And at the end of the day, all about educating people in my community.

I do, I have a book that I have written. Uh, so I’ve got a lot of, um, information that I want to share with people. And, uh, having that cross-reference, uh, with other practitioner, I think is truly a key. So the cost of running a virtual expo, you can do it many ways. You could start small, run it over a day. Uh, you can, um, involve more speakers. You can, uh, I’ve got Cairo security saying you’ve written more like four books it’s feels that way sometime. Um, uh, basically you can run it, uh, you know, small over a day, or you can go over two days. I mean, there’s so many formats that you can take. So it’s your time because it was time for me to record the presentation with the other practitioners, but again, you’re building relationship, uh, chatting with people that, you know, you may not have met before.

So it’s a great way to meet people in your community. Uh, the technology itself, there’s, um, platforms that exist to run virtual events like this, to make it as seamless as possible. There’s a customer service because, you know, people may say, Oh, I didn’t get my link and so forth. Technology’s fantastic, but it does have, um, it’s customer service, uh, aspect to it. So there’s a little bit of logistic dislike. You would be to organize, um, a real event. If any of you ever organize either a lunch and learn or dinner with the doctors or anything like that, you know, that there’s logistic into that. So the event management part is still there is just virtual. And I think this format with what’s going on right now is probably the best way to go, because people can consume the information in the comfort of their home by they can still participate through the Facebook or still get out and about in the community to use the services of either the practitioners or the store.

And then lastly, uh, we did do some Facebook ads, uh, but the nice thing is that you can target to, uh, the area you want to serve. So for us, it was the entire city of Ottawa. I didn’t want to limit to necessarily just my end of the area. So, um, I would urge you to consider doing something like this, because like I had mentioned earlier, um, at Deanna today, it’s about educating our community. It’s about us getting out there and pairing up with like-minded people. So we don’t have to do this alone. It shouldn’t be you teaching for seven hours on the benefit of, uh, the chiropractic lifestyle. It, you know, if you can join force with other people in your community that also have a health minded audience. So this way, the quality of the people that you’re getting and how engaged people are, is amazing.

I couldn’t believe it that I had some patient, literally it ended up being, uh, a re a snowy day for us. So people bundled up and stayed home and they watched, you know, six or seven of the talks per, which blew me away, that, that, you know, they would commit the time. And I was so, so proud of them. So I think this is a great way to change things up. It’s a great way to connect and for people to get engaged without having to go to a physical event now, you know, we’ve just done. I ended up helping other people organize event, and now we’re even stepping it up to have a virtual exhibitor hall. So we’re organizing dot for next year that, you know, to 140 vendors that we had can be, uh, now online. Now, I’m not sure if we’re going to do 140, the logistic might be a little bit extensive, but that’s the next step to do this year?

Because there was no, uh, physical, um, events. So if you have any questions at all, reach out to me, this is my email, dr. [inaudible] dr. Nathalie beauchamp.com. Um, I think I’ve done six, seven or eight of those things, uh, now with other people, for other, uh, areas of health. So if you have any questions at all, I think, uh, we can have a chat and see what your needs are and you know, how we can support you and guide you and walk you through. Because, uh, as I mentioned, uh, we have to stay on top. We have to keep people engaged and help them focus on their health because lots of people are talking about a lot of other things right now, but the main focus should be for us to step up as leaders and encourage and show people that it is crucial now more than ever to take control of their health.

So, like I said, don’t hesitate to reach out to me, hopefully that triggered some ideas for you. Maybe you used to do events. Maybe you have somebody on your team that loves this kind of stuff that takes that can take this on. As I mentioned, you may want to partner with another chiropractor in your city, uh, even if it’s opposite end of town kind of thing. So the sky’s the limit, what you can do with that. And it’s fun. It’s engaging and you get to connect with people. So thank you so much for tuning into this episode of Empowering Women in Chiropractic. Thanks again for, to ChhiroSecure for putting those segments together. And until next time,

Join us each week as we bring you the best in business growth, practice management, social media, marketing, networking leadership, and lots more. If it’s about women in practice and business, you’ll hear it here. [inaudible] we hope you enjoy this week’s Facebook live event. Please like us on Facebook comment and share. We look forward to seeing all of you next week for another episode of Empowering Women in Chiropractic. Now, go ahead and hit the share button and tell your friends and colleagues about the show. Thank you for watching. Have a beautiful day. This has been a ChiroSecure production.

Please subscribe to our YouTube Channel (https://www.youtube.com/c/Chirosecure) Follow us on Instagram (https://www.instagram.com/chirosecure/), LinkedIn (https://www.linkedin.com/in/chiropracticmalpracticeins/) Periscope (https://www.pscp.tv/ChiroSecure). Twitter (https://twitter.com/ChiroSecure) If you have any questions about today’s show or want to know why ChiroSecure is still the fastest growing malpractice carrier for over 27 years, then call us at (866) 802-4476. or find out just how much you can save with ChiroSecure by visiting: https://www.chirosecure.com/quick-quotes/malpractice-quick-quote/.

Empowering women in Chiropractic – Preceptorship – Julie McLaughlin, DC

Click here to download the transcript.

Disclaimer: The following is an actual transcript. We do our best to make sure the transcript is as accurate as possible, however, it may contain spelling or grammatical errors.

Welcome to ChiroSecure’s Empowering Women in Chiropractic the Facebook live show for successful women by successful women. Proving once again, women make it happen. Join us each week as we bring you the best in business growth, practice management, social media, marketing, networking leadership, and lots more. If it’s about women in practice and business, you’ll hear it here. [inaudible] now join. Today’s host Dr. Julie McLaughlin, as she talks learning, living, and teaching. And now here’s Dr. Julie.

Hello everyone. Thank you for joining me. I am Dr. Julie McLaughlin from Vital Health Protocols, and we are here today with empowering women, sponsored by ChiroSecure, and first thing that we want to do, and we always start the show. This way is thanking Kyra secure for being such an awesome malpractice carrier for us and bringing us so much valuable content with all the shows that they do. So let’s everybody do a thumbs up little hearts and let’s show lots of love for ChiroSecure. Cause we wouldn’t be able to do this without them. So thank you so much. So today’s show, I am very excited to introduce to you Jacob McNamara. He is our intern here at my office and, um, he graduated, um, or he’s going to school at Palmer, Florida. So welcome Jacob. I am so excited. You’re here today. Thank you, dr.

McLaughlin. I’m excited to be here. So we have a really great topic, um, that we’re going to talk about and we’re going to talk about preceptorship. So let’s, we have some slides to share with you. So let’s get started on our slides and uh, we’ll, we’ll start, start this going. So we’re going to talk about how we can help the next generations of chiropractors. Get a great start. And, uh, so this is my first time even having an intern or even know that interns needed preceptorships. Um, so what is a preceptorship, Jacob? Could you explain it to everybody for me?

Yeah. So I’ll start with just the definition that is provided by our preceptor handbook from Palmer. They define it as a short term, structural structured clinical experience, education experience, and an off-campus clinic that conforms to the colleges, preceptor program requirements and those requirements, uh, vary state to state, um, and things like that. And, uh, basically what it means to me is, uh, having a mentor to kind of guide you in while you’re beginning practice as a new doc, especially cause there’s a lot of things that we miss in school and you really don’t, uh, even get exposed to until you’re out actually out in the real world, practicing.

Yeah, it is so great because as you guys know, I practice Ben for 30 plus years. We’re just going to leave it at that. But when I went to school, we didn’t have preceptorships and I didn’t even know that it was a possibility. And so did Jacob, could you tell him how you found me and how this all worked out?

Yeah, that’s a pretty good story. So obviously COVID-19 happened during the middle of my clinic experience at Palmer and, uh, that put a whole wrench in me kind of finding, uh, PR uh, you know, a preceptor and I reached out to multiple docs. Um, I kept getting told know, sorry, because of COVID we’re not going to have the room to take on another intern or I share a building with another doc and they don’t feel safe with bringing another person in, uh, with their patients and things like that. So just about everything in the book you can think of is happening. And then luckily I had a patient and she knew a doc in Maryland and she’s like, well, my doc teaches across the country, other docs. And, uh, would you be interested if I gave him your information and you can see if he can find you somebody? So I was like, okay, sure, nothing much other. And then I reached out the next day and immediately I got a response and I was making contact with Julie, uh, dr. McLaughlin, I think we talked on the phone the very next day and, uh, we started getting the bar rural and, and now we’re here.

It was so awesome. This is so random, but it turned out to be so wonderful.

Oh, the best part about it is I’m already experiencing tons of things that we haven’t gotten in schools such as acupuncture, you know, observing that the functional medicine, which is something I was always very interested in. Uh, we just covered very little in school, so actually seeing it in practice live, it’s an amazing experience.

It is. So it’s so good. It’s so good for me because I’m learning things. I’m learning new techniques and things that since I haven’t been in school for so long that I’m learning from you. Um, so it’s really giving our patients the best care. So I really think that there’s been, uh, maybe a myth that we’ve all heard that chiropractors eat their young and all of these things that they’re not helping the younger docs. And I wanted just work on dispelling that myth because helping students help the profession, helping students help us in practice because we’re all on the same team. Do you agree, Jacob?

I couldn’t agree more.

So we want to make sure that the message is out there, that if, if you don’t have an intern, you’ve never had an intern reach out to the schools because the process I found out was really, really easy to get signed up. And it’s been like the best experience for both of us because we really are on the same team. So I want to really disperse that disillusion, that practicing docs don’t want to help other docs coming up because the truth is we absolutely do. It’s in everybody’s best interest. I think we can all agree that there aren’t enough chiropractors in this country because we all have so many patients that we can help, that we need more docs. We need to get bigger and stronger and have our voice heard and have our services felt by so many people across the country. So, you know, what can you learn slash teach in three months that wasn’t taught in school? So we talked about some of the things, you know, acupuncture and functional medicine. What are some of the other things?

So some of the big things that I’m sure all, um, new docs and, uh, fresh graduates are really, really interested in is proper billing procedures. Um, how to put value on your service as a doctor, because we get all this great education. We learn so much about the human body and how to help and heal people. But when you’re in student clinic, you have different types of pricing, the patient’s coming in, they know that you’re a student, so they kind of, uh, have that over their head thinking, you know, you know, just not giving you the value that your treatment’s actually worth. And we just don’t really have a good understanding going out and practice. It’s like, okay, this is how much I’m going to charge for an adjustment for my exams. And, uh, that’s one thing that’s been really great and you’ve been showing me, you know, every single day, every step that goes along with the billing procedures and just, you know, new patient flow, returning patient flow, how do you use your EHR? And, uh, I think that’s one of the big things that we as new graduates really need is how to properly bill. Uh, so, you know, we can make some money and continue to help people. Yeah,

Absolutely. And you know, when I knew you were going to come in, I thought of all, I wrote a list of all the different things that we do in the office, because I know when I went to school, I got zero business training, like not one single business class. And when I graduated and I told my dad, well, I need to open my own practice. I need to get alone. And he told me, well, you need to write a business plan. I’m like, well, what’s that? And he’s like, didn’t they teach you that in school? And the answer was no. And so I think that I really want to make sure during this preceptorship, that, that business part, that marketing part, the patient flow, the insurance, all of that stuff that you’re able to learn, because that’s something that you need for the entire rest of your career. Um, yes. So when we think about like the clinical hands on experience with real patients at every stage of care, what do you think about that experience now here versus what you were exposed to before?

So, uh, the biggest difference I would say is, uh, probably the pace, um, at school, we didn’t really see as many patients, there were so many, you know, student interns and, you know, so many, you know, just as like a few patients. So you spent a lot more time with the patient, um, through every step of care and in actual practice. And what I’ve been seeing here is you kind of work your flow. So you can see as patient, um, getting, doing some sort of, uh, other therapy or modality while you can start seeing another patient and kind of, uh, the pace that, that goes as well as just, you know, like the first and the second day visits, how to talk to the patient. It’s a lot different when, um, you know, you’re in practice versus you being at a school, you know, trying to convince the patient like, Hey, you need this care. This is what’s wrong. This is how we’re going to help. And, you know, moving on from that point.

No, that’s excellent. Those are the things that, you know, I learned through experience. And if I can give you that shortcut, like here’s the words that I learned that worked. And, um, th that, that’s what we want to do, because those are things that we really don’t learn in school and you learn them. And then the beautiful thing is we see patients every day, so you get to practice and, and that’s the way that we get better. And, you know, I like to role play. We role play a lot in the office because it’s practicing. So, and so

That’s another thing to add that, sorry, doc, we’re in this bubble at chiropractic school where, you know, we’re surrounded by so many individuals that just know so much about chiropractic and something I know that I struggle with personally is the communication part with a patient that, you know, they don’t know, they don’t have the same education as us. They don’t know the human body like we do. And observing you communicate with the patients with the knowledge that you have and the way you’re able to, uh, you know, adjustable pieces for the patient for them to understand has been extremely beneficial.

That’s awesome. Yeah. I th I tell lots of stories to my patients, so they get it because we need that to be stick. We want them to be compliant if they understand it. And you’re right in school, we, you know, talk in our big doctor lingo and terms, and everybody knows what we’re talking about, but the patients that they get really lost. So it’s really, it makes it, it’s a fun transition to, for me to be in practice for so long to remember back what it was like to be in school. Well, what about the business side of practice? Um, you know, obviously we talked about the insurance a little bit, but the billing and the collections, is that helpful to learn.

Yes, that is very helpful. So we do at Palmer, at least we have some business courses towards the end of our time there, and they’re great. And we do definitely learn in them, but we had COVID, which made things unfortunate. So we weren’t in person. So there was some, you know, misunderstandings with class and missing certain things that you wouldn’t be able to ask the teacher in person that we missed out on. But other than that, it’s still just really not enough actual knowledge and education given to us on the business side. And when you’re actually in clinic at school, uh, you know, we only accept so many different insurances. A lot of people will just pay cash because their prices were so cheap. Uh, depending on if you were a student or a first responder or things like that, your care could have been, you know, discounted even more. So it just wasn’t like a realistic, uh, situation we were in as far as, you know, opening up a business in the real world. And that’s one of the greatest things about preceptorship, I think, is seeing that side and you know, how to incorporate, uh, your skills in business.

I, I think that’s great, cause yeah, we made sure that we said, Hey, you’re going to learn how a patient with insurance when we’re in network is handled, how a patient who has insurance, but we’re out in network cat. So that would be cash patients, Medicare patients, um, you know, how we do care plans, all of those things. And that really, that business side of it, as well as the marketing, you’ve been doing some live videos with me, we’ve been sending out email marketing and we’re working on a lot of virtual things because we know in Illinois, things are starting to shut down again and with COVID. Um, so that’s why the functional medicine, we do some weight loss, those pieces. We want to give you a really good balance of learning everything that whatever you do, wherever you go, they’re going to be things that you could use for your entire career. And, um, that’s my goal. And I would hope that other docs were thinking about getting an intern and being a preceptor would consider the amount of experience that they have, that they could share with somebody is huge and that they should totally do it. Um, you know, so we, we sat down and we talked about our marketing plan. And, um, did you learn marketing in school or is it different out here in the real real world?

So we, we have to make a business plan. It’s a very rough business plan. Don’t get me wrong and there is a marketing portion of it, but, uh, it’s still, it’s just not very realistic when you’re not really doing it. And we weren’t actually allowed to market, uh, you know, Facebook or anything like that during school, uh, because there were certain rules against that and things like that. You couldn’t, you know, market these prices and things. So doing the videos with you has been awesome, kind of you showing me, uh, the systems you use to spread your message out there, uh, has also been really beneficial, actually really eye opening too. Cause I didn’t realize how much, how involved it really was.

Awesome. And it’s great when you have a plan and that generates referrals and it generates knowledge because we really choose to market by education. We educate our patients. So, um, it it’s been so fun for me to not be doing it by myself and have somebody else to do it with. So I think it helps the preceptor. So this is how the experiences help me, hopefully as much as it’s helped you. Um, it’s been just such a fun thing into any docs that are out there that are considering having an intern or didn’t even know that it was possible to have an intern. I would highly highly recommend it because we need to help prop up this profession. We need to help that next generation of docs be successful because it’s only going to help everybody. Would you agree Jacob?

A hundred percent? I couldn’t agree more. Uh, you know, there’s a lot of gaps in our education. Uh, we learn a lot how to pass the board exams and do well on those. Uh, but as far as how to make it as a business, um, the preceptorship is probably the most beneficial thing I can say that I’ve experienced throughout my time at school.

That’s awesome. That’s awesome. It makes me very happy and I hopefully all of you will consider doing a preceptorship and taking on interns in your practice because as you know, I believe in all of you and together we can take this profession to the next level. So thank you so much for joining me today, Jacob. I really appreciate it. And if all of you want to know more about what we do, um, our websites online BHP, and of course we have to think ChiroSecure. They are the most wonderful sponsor. And I want you to be sure to join us in two weeks and empowering women with dr. Nathalie Beauchamp. We’ll see you soon.

Join us each week as we bring you the best in business growth, practice management, social media, marketing, networking leadership, and lots more. If it’s about women in practice and business, you’ll hear it. [inaudible] we hope you enjoy this week’s Facebook live event. Please like us on Facebook comment and share. We look forward to seeing all of you next week for another episode of Empowering Women in Chiropractic. Now go ahead and hit the share button and tell your friends and colleagues about the show. Thank you for watching. Have a beautiful day. This has been a ChiroSecure production.

Please subscribe to our YouTube Channel (https://www.youtube.com/c/Chirosecure) Follow us on Instagram (https://www.instagram.com/chirosecure/), LinkedIn (https://www.linkedin.com/in/chiropracticmalpracticeins/) Periscope (https://www.pscp.tv/ChiroSecure). Twitter (https://twitter.com/ChiroSecure) If you have any questions about today’s show or want to know why ChiroSecure is still the fastest growing malpractice carrier for over 27 years, then call us at (866) 802-4476. or find out just how much you can save with ChiroSecure by visiting: https://www.chirosecure.com/quick-quotes/malpractice-quick-quote/.

Empowering Women in Chiropractic – Don’t Get Left Behind – F4CP

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Thank you for joining us for today’s presentation. Don’t get left behind the secrets to staying ahead in your practice. I’m Dr. Sherry McAllister, the president of the Foundation for Chiropractic Progress. Today, we’re going to walk you through how to utilize some of the foundations materials and our marketing design, which is going to help you grow your practice. Even amid a pandemic. First and foremost, I want to thank our sponsors. Before we get started today, our corporate sponsors make a huge difference. It is because of their generous support that the foundation is able to create and distribute awareness campaign materials across the nation. This makes a huge difference for all of us, because the more we share across the nation, the more awareness our consumers are going to have about chiropractic and all of the benefits that come with it. Now, 2020 campaign shift, what we’re focusing on is optimizing health.

Now let’s dive in. We all know 2020 has been a pivoting year for all of us. We never expected a global pandemic to strike, but here we are today and we have to learn to adapt and thrive. During these circumstances, the foundation expected 2020 to be the year that our Olympic commercial aired. Instead, we found ourselves shifting our focus to a brand new campaign geared toward optimizing your health. Today, I’m going to walk you through some of our new materials, as well as what the benefits of membership with the foundation for chiropractic progress is, listen, I’ve never momentum in my entire 25 years of being in chiropractic and it’s happening now with the foundation. And that is because we’re all coming together to use marketing materials and the marketing materials we’re seeing, coming up on the screen, our new papers as we look to continue to optimize health during our campaign and throughout the pandemic, we have recently launched these two new white papers.

Why is chiropractic sat out by millions of Americans? It’s a paper that focuses on the chiropractic adjustment and what it is, and it’s bad if it’s, we’ve actually never had a paper that focuses on what we do every single day. I know it’s presses you. It surprised me. So let’s use this paper, let’s get it out as far and as wide as we can, because this is going to make a difference because patients actually need to know what it is and why we think it’s important. Speaking of important, we also put together this complete, your health includes mind, body, and spirit for white paper. And we want you to also focus on the stresses and the managements of sleep and nutrition. You’ll see these infographics, you see them on the screen right now, one of the favorite resources. In fact, some of the reasons why our gold members come to us is they can customize these infographics for their practice, what they want to communicate to their community on the benefits of chiropractic.

You’ll see a variety of topics in the enhance your health campaign from sleeping better to working out, to home and posture. In fact, I just had a chiropractor yesterday, reach out and thank us for the tips for ergonomic lifestyles, for many of their patients, because many of us are working from home chiropractors. You are the blessing in their life. You’re there to support them in every InVenture that they take on, whether it’s a new workout or a new environment working from home. So we want you to be able to utilize these infographics and make them work well. Now, the next one is posters. And the part about posters is you can make these available to your patients in your newsletters. There’s nothing wrong with sending out zoom meetings and getting people in your community, excited about what you do and including one of these posters, I cannot wait till 2021 happens.

And you’re seeing in that second infographic Erica Dean Witter, which is a fabulous representation of the chiropractic profession. Not only is she a chiropractor, she came to chiropractic from an injury. And from that injury, she became a chiropractor. Who’s now treating Olympic hopefuls. So it’s very exciting to see, and I want to make sure that these posters get as far and wide as you can make them. The next one you’ll see as Clinton Romesh. Um, he is a, uh, an outstanding example of a medal of honor recipient, and he is an advocate for chiropractic. So next month he is a veteran. And I would ask that you share that poster either on your website or any of your social media cover pages, um, outstanding way to promote the chiropractic profession and also to give, thanks to those that have served our country. Well, coming up is brochures and flyers.

Why are these important? Well, we have an abundance of brochures and flyers on our website, and you can access them by going into our media center. But one of the reasons why brochures and flyers are helpful because you never know where they’re going to end up. In fact, one of the brochures was made for hospital, ER doctors. And that’s why I think it’s important for us to really relate to where our material is going. There is no greater time than now to reach out virtually to anybody in your community, whether it’s a healthcare provider, a patient or a association, Toastmasters might want a speaker that talks about enhancing your health and that’s you and boy, do we have opportunities for you to be successful because we know that your hands are on patients and for us to really be successful, we need to get this information out in a variety of different ways.

The next one is tip sheets. I love tip sheets because they’re short and they’re precise. And patients indulge in them. If you can’t read something in 30 seconds or less attention spans can be lost and pending the generation gap that we have from our older patients, 50 plus to our younger patients, tend to 16, that timeframe, which we lose their attention is smaller and smaller as they get younger and younger. So listen, a tip sheet is a valuable way to get people starting to think about it. Now here’s the one that I was talking about working from home series, specifically, designed to help our doctors guide their patients through how to newly work from home in a safe, ergonomic way. And we know there’s pets and there’s little, little people running around. We need to start to recognize that stress is just part of a daily routine for us.

And there is no new normal right now. It just is. And we’re working through it together. Smile through it, laugh. The foundation has you. We know that this is a important time to be able to get our messaging out and help our audiences. And speaking of helping our audiences, now that advertisements are coming out. And if you haven’t seen it yet, you’re going to see as seen in prevention magazine on this slide are two ads. One on the left is a full colored ad. I’m so excited to let you know it actually is running now and prevention magazine. So don’t be afraid to pick up one. If you’re at the grocery store, grab a prevention magazine, flip through, you’re going to see our full page prevention ad. And now on the other side of the screen, you’re also going to see an ad that you can print and post in your practice, either in your reception area.

If you like, maybe you run it in a note, a local news outlet. You can share this digitally on social media or anywhere you feel fit. Second to being able to engage our audience is optimizing your health. The 32nd video. Now I’d love to share it with you here, but I’m going to keep you in suspense. If you go to our Facebook page, you will actually be able to share this, optimize your health 32nd video. It talks about doctor of, and it tells everybody about what a doctor of chiropractic is. No drugs, a doctor for energy and passion. Think about what this messaging is going to mean to those that are suffering. We want them to be aware of what we do and how we do it. So if you go onto our YouTube channel or a Facebook site, or you just want to come into your, your membership page, you’ll be able to download this 15 or 32nd version.

When we did it on Google in two weeks, we got over 50,000 views and we haven’t even reached out to you to get it out to our audience. So please be aware it’s out there. And it’s an important aspect to making sure patients are aware of what we do. Chiropractic adjustments. That is a big key. A few months back, the foundation issued a public statement in support of the findings of a randomized controlled trial. It was published in the journal of American medical association, the study effect of spinal manipulation and mobilization therapies in young adults with mild to moderate chronic low back pain. And what it concluded was when performed by a doctor of osteopathy or a physical therapist, neither spinal manipulation or spinal mobilization appeared to be effective for mild to moderate chronic low back pain. This is an important finding, stay with me because I’m going to tell you that this is what helps consumers understand the difference between spinal manipulative therapy provided by a doctor of chiropractic performed with other healthcare providers.

It’s not as effective. So this is a wonderful study actually, to showcase that we as chiropractors have fantastic results taken in conjunction with the previous study, we can demonstrate that spinal manipulation is more effective when we start to point down and drive into what the patients are experiencing with a chiropractic adjustment. Now here’s the reality. Don’t become almost dally. Now this next slide is talking to you about the recently released governor’s report that does not mention chiropractic in its full capacity. You want to read this because it’s, it’s getting out to the public and the governors are reading it. And it says, we know that 94% of spinal manipulation is performed in the U S by chiropractors when spinal manipulative therapy is mentioned chiropractic, and the chiropractic adjustment should go hand in hand. The material the foundation is creating is designed to educate the public and general awareness of what we need to disseminate this material in your local communities and grassroots efforts.

It’s imperative that we don’t get labeled as a modality. We’re a profession of experts that really care about the health and wellness of our patients. And that’s one of the key pieces to being a very well versed chiropractor right now. And knowing that we need to promote this and being left behind is why this topic is so very important. Now are your marketing dollars working for you? That is the question. Are your marketing dollars working well for your chiropractic practice? When you enroll as a member of the foundation, listen, we grant you access to the already designed marketing materials that have been designed to implement by your staff. So you can focus on treating patients. The best one is the gold level. This is where you get to customize what we produce and showcase it in any way you desire. And that’s a key. What are some of the ways you might desire to be a gold member?

Let’s take a look national, find a doctor listening. When the Olympic commercial runs next year, you do not want to get left behind. What do I mean? Well, 214 million people are going to see our Olympic commercial. Our 32nd commercial is going to run five times and it’s going to showcase, find a doctor if you’re looking for a chiropractor and that’s you. And that’s in our listing. Now on top of that, you’ve got 14 million people that see our listings in web MD, vitals.com and American Academy of spinal physicians, critical aspect to be part of our national listing. Why is it so critical? Listen to me, Epic moment happened in September during our drug free pain management awareness month, we had over 10,000 hits to our find a doctor listing that is historic for the foundation. And it means that you and the foundation are making a winning combination.

We can’t do it without you United. We stand the parted or diverse or trying to conquer. Um, others is where we’re going to fall. So we are one profession that stands for enabling the health and wellness across the nation, web MDs and vitals.com. As I said, 14 to 15 million views are being seen and that they can come right to our specific listing. Next one, Monday marketing memo. Each week, the foundation sends its members out our Monday marketing memo. In this weeks, it’ll show your weekly emails. You have access to fun, little sound soundbites that will walk you through different action steps that you can take each week to market. Your practice can not get any simpler. You have a lot going on many patients to see, and you want to be able to implement a marketing roadmap. That simple, well studied. Everything we use at the foundation is well researched and efficacious.

Cause we’ve got 16 colleges in 37 state associations working with us. So please use that. The next one is the marketing roadmap. Week by week, helping you decide, have I conquered all of my social media platforms because some of your patients may be on LinkedIn. In fact, a lot of nurses, nurse practitioners, medical doctors are on LinkedIn. Did you post a LinkedIn article? And if you don’t have time to write an article four Oh one from the foundation, but we want to make sure you’re hitting all aspects because there’s no one way to market in today’s society. It’s all over the map. And that’s why we have a roadmap on our next part. I want to thank you. I want to thank you that you come every month to join the foundation on ChiroSecure’s, Facebook live, you are making a difference. You are a passionate envisioned chiropractor. That’s changing the future of health and together we make a difference. And I want to thank you for being with us every step of the way United we stand and together as a profession, we will change the healthcare of millions of Americans. Thanks for joining me on today’s Facebook live, please. Don’t miss me next month and come back next Tuesday for the next episode of ChhiroSecure’s, Facebook live.

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