Empowering Women Chiropractic – Chiropractic A Family Affair

Welcome ChiroSecure friends, thank you for joining me for today’s episode with the Foundation For Chiropractic Progress. I’m Dr. Sherry McAllister, the Executive Vice President and today’s episode is focused on chiropractic care is a family affair and before we get started I always want to think our corporate sponsors. Without them, this type of opportunity to present to the community the benefits of health care through chiropractic treatment would not be possible and ChiroSecure, we give you a very big thank you as always. Now, chiropractic is a family affair and how we’re going to promote that in June is we want to be able to reach a variety of audiences and if you look at my screen, you’ll see a variation on the theme.

So, when you’re speaking to your patients you want them to know that chiropractic ranges from young people such as backpack safety to our young, youthful, energized teenagers and our millennials looking at the hunchback, the millennial hunchback, talking to them about that. Obviously, our babies with the opioid epidemic and we’ll talk a little more about that in the upcoming slides. And then, last and certainly not least, our seniors and chiropractic care in older adults and what that really means and how we’re really addressing chiropractic care for that particular audience. Now, as we go through I am going to provide a variety of age ranges for you to be able to focus on them during June and you can pull apart any one of these pieces to utilize in your practice and the more you educate them about the age variation and why it’s a family affair the better we’re going to be.

Now, on this particular slide, you’re going to see a study that arthritis in younger adult more common than previously reported, extraordinarily unfortunate but we also know why. A lot of the times it’s related to our postural disfunction and as we know May, right now, we have a celebration of good posture and you can take some of our tool kits that we have on the f4cp.crg website and utilize them for posture. But during the month of June, I want you to really showcase that American adults age 18 to 64 are significantly experiencing more common chronic joint pain. In fact, the study published in arthritis and rheumatology estimated that more than 91 million Americans have arthritis, including, this is important for a lot of you to think about in your practice, 61 million adults aged 18 to 64.

The estimates for younger adults nearly doubled previously published national estimates of arthritis incidents. So, let’s not forget that arthritis can start happening at younger ages and we need to be able to utilize the research to showcase for our particular age groups. Now, Momtastic, this is a Webby nominated award winning site that helps today’s moms be their best with smart, practical parenting advice, inspirational ideas and so forth and this was a quote that we were participating in on Momtastic. I think it would be great for those to post on your websites. What is sciatica pain? Many people have pain that radiates down their leg and they need to be informed on what it is and especially with the American Pregnancy Association talking about the sciatic nerve. I wanted to make sure that the foundation would promote chiropractic as a safe non-pharmacological option for our mothers that are currently having sciatic pain.

So, as you can see, it’s not uncommon during pregnancy and you can just grab this put it on your website, it’s a great way to educate those mothers or mothers to be about sciatic pain. Now, just jumping back to what kinds of YouTube videos are available for your website or your newsletter or maybe you want to put them in a PowerPoint presentation. Here’s a good one, I’m not going to play it all because I know your time is very valuable and you can choose to watch at your time but I want you to see what the foundation is.

Chiropractic care is a safe and drug free pain management option.

Hi, I’m Kathryn Sundquist and I am the 2017 National Walk to Cure Arthritis Young Adult Honoree.

Now, as you watch that YouTube video, I want you to reflect on who she’s really speaking to. She’s speaking to a younger audience, a very active audience. And I think, as we start talking about our youth, we need to reflect that our youth, they have pain and they also need to have options that are non-pharmacological. In fact, as you can see, our social media posts reflect that. We want it to be chiropractic care is a family affair and that it’s not just for someone who’s in an adult situation. It’s also for our athletes and these different YouTube videos, which would be fantastic for you to use to get your audience to know more about family care. In the top, you’ll see The Wiggles. Now, if you’ve had children, you know you The Wiggles are.

The Wiggles, this particular gentleman did a fabulous, one of our best, YouTube videos and you can showcase this on your website. Talks about how he got his wiggle back. And then you’ve got pregnant mothers. They’re looking for options and if you can showcase this pregnancy and chiropractic care on your website or put it in a newsletter talking about pregnancy, I think it would be an outstanding way to educate your community. Now, back to our audience of athletes. One of the most unfortunate things that we’re showcasing is in fact that athletes are turning to pain killers and some of that is due to performance and some of that is just education. In fact, I really encourage you to ask questions to your patients as young as 10 about their pain care and over the counter medications as well as prescribed opiates.

This particular book you can get a hold of, you can put it on your website, you can have it printed at Kinko’s and put it in your office. Do yourself a favor and actually send it to a community high school and or some type of community arranged athletic program because it is real. Athletes feel obligated to perform, especially when they’re younger and they need support to know that it’s okay to say, “I’m hurt.” This may actually spearhead athletes wanting to return to play earlier when they don’t ask for help and they’re looking to the coaches, they’re looking to the parents and sometimes when we don’t have the education we make decisions that are not in the best interest of our future and these young athletes have great futures ahead of them. Unfortunately, they end up in the cycle.

In fact, approximately 275,000 injuries in our youth are happening on a yearly basis and of those neuromuscular injuries is a vast majority of them and they’ll be seeing a physician for it and unfortunately the outcome can be an opioid prescribed. Opioids are in need of educating the person taking them and one of the key aspects here is medication without education can be fatal and we need to get that across to our entire community. The cycle of misusing opioids can continue throughout the athlete into the college years. In fact, 52% of the retired NFL players said they used a prescription pain medication during their career. More startling is that 71% said they misused those drugs. And last, but very unfortunate, 15% of them are still taking them. So, if we start early and we educate them well, we’re not going to be in that chronic abuse situation of an opiate.

Opioid prescriptions are increasing in our youth and I need you to know that because if a parent comes in and they’re not even sure what an opioid is, ask them, what did your teenage son or daughter get for pain control? Ask them because they’re not going to know if it’s an opioid per se and you need to be well equipped to educate them. Adolescents aged 15 to 19 as well as young adults aged 20 to 29 nearly doubled in their prescriptions between 1994 and 2007. Sadly, back pain was the top reason for giving the prescription for both adolescent and young adults. So, we know who the pain specialists are. You’re sitting with me right now and we have to educate the population. When opioids cannot be obtained legally, the athlete may turn to fellow players and seek outside help and that’s where things can get drastically sad.

And the former National Basketball Association player Chris Herren, he battled addiction in high school and college and he needed some help then. However, he was actually continuing his drug use even through his professional career. In fact, one of the facts was that he was actually waiting outside on the first game with the Boston Celtics for his dealer so he could obtain his opiates. After several overdoses and personal turmoil, he finally completed a substance abuse treatment program and has not used opioids for more than a decade. That’s a success story but not all of them end that way. A success story is getting medically assisted treatment to help them and your office may be the only place that they’ve ever actually ever spoken about using an opioid, misusing or abusing. So, we want to be well equipped and find the resources in our community to help us help those young athletes that will need it.

And the reason why we joined the National Academy of Medicine’s Action Collaborative on Countering the U.S. Opioid Epidemic. This is a big deal and it’s a big deal because 125 organizations came together from Ivy League schools to associations and we are making a commitment with them. We’re starting conversations that have never been started before on how to collaborate together because together we’re stronger and that’s one of the key aspects that we all need to wrap our head around is being able to be stronger in that. Now, if you haven’t noticed, just before we finish up here, right behind me, better help within reach. This was a train route that is still ongoing in Sacramento, California. It was in relationship to AV8-88, non-pharmacological options for patients, and it could not be done without the generous support that we have from our members.

Each and every one of you that supports the foundation allows for national campaigns to take place and together we are changing the landscape of America, figuratively and literally, and that is why with the materials that we produce, the white papers, the infographics, the advertorials, the videos, all of these come together and it goes back into supporting the entire profession in being able to really display the benefits of chiropractic care. I want to thank you for joining me for this episode of Chiropractic Is A Family Affair and I look forward to seeing you next month on ChiroSecure’s Facebook Live. Thanks so much for joining. Have a fantastic month.

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