Empowering Women Chiropractic – Create Your Own Baby Boom in Your Practice

Welcome to ChiroSecure’s Empowering Women in Chiropractic, the Facebook Live show for successful women by successful women, proving once again, women make it happen. Join us each week as we bring you the best in business growth, practice management, social media marketing, networking, leadership, and lots more. If it’s about women in practice and business, you’ll hear it here.

Now join today’s host Dr. Nathalie Beauchamp as she talks impact exposure and systems. And now here is Dr. Nathalie.

Hello everyone and welcome to today’s show of Empowering Women in Chiropractic. First of all, I’d like to thank ChiroSecure for bringing this show together because I know that every time that I interview someone, I learn about so many things and I think it’s just so important that we share our passion and our expertise.

So, for today’s show, I have Dr. Jenna Davis, and we titled the name of the show, I have to read here, How to Create Your Own Baby Boom in Your Practice. So welcome Jenna to the show.

Thank you so much. I’m so happy to be here.

Great. So Jenna, you have to tell us a little bit more about this baby boom because I know it’s also the name of your website. You are a chiropractor, and if you don’t mind telling us a little bit more about how you got into chiropractic and segue in to why you have focused so much of helping children in your practice.

For sure. It’s a bit of a long, slow story of how I got into chiropractic. I always knew I wanted to go into health care of some sort or helping people of some sort. I was a gymnast when I was younger, tried lots of different things. My body did not like the wear and tear gymnastics. And when I was very young, I went and saw a chiropractor just for wellness with my parents. But then over time, that just stopped. And then I was in high school, I had stopped gymnastics due to injuries but I was in still high school gymnastics and I was in, I was the lead in the high school play. And my back would go out for about a week at a time, couple of times a year. And it did while the play was going on. And so, my director said, you have to go see my chiropractor, like this is not okay.

I tried pretty much every other modality out there and it just didn’t hold. And once I started seeing the chiropractor, that we’ll just say reignited my passion for what I didn’t know. And then investigated more, stayed under chiropractic care, went to university. Was still not 100% sure if it was chiropractic or medical of some sort and then decided, no, I think I want to be a chiropractor because I liked the lifestyle. I loved the aspect that I’m actually able to look at the whole person and general wellness. And I had more control over my life.

So I actually, for one of my summer jobs, I worked for the chiropractor that was my chiropractor in high school. So I really saw the business side and understood is this something I truly want to do? And then I decided this is what I want to do and the rest is I guess history.

History [inaudible 00:04:30] You’re in Oakville, Ontario, right?

I am.

So, how did you start, because, you know, the goal I think with this is we have segment on a marketing and so forth, but tell us more about when you started practice, when did you realize you wanted to have more kids into your practice and then what did you do to further your education? Because, you know, most chiropractors I would think see children, but we’d probably go from a range of seeing the occasional children to entire family and that I know some chiropractors are focusing a lot more on adjusting kids. So what was the progression?

Well, I ended up having, I had my daughter at the very end of chiropractic school. So, innately, that was the stage of life I was at. So, there was less fear around touching babies but I wouldn’t necessarily say I had great experience in caring for babies and children. But that was sort of my introduction in recognizing also and seeing the benefit of having my daughter under regular care for me. And I started into practice right away and realized there was one, a love I had for caring for children, but then also, really, truly seeing the issues that we have as adults and being able to trace them back to childhood injuries or childhood illnesses or even all the way back to birth.

And so, that allowed me to think, okay, if we could put the, I guess the cart before the horse and start and looking at prevention rather than putting out the fires, a huge impact could happen. As far as from an education standpoint, I’m very big on continuing education and ensuring that I maintain my level of education. So, I’ve taken lots of different courses. I did do most of the ICPA training. I didn’t do all of it because I kept having babies and then having to miss some the classes and just time went on. But I’ve been lucky enough to also speak around the world on many stages.

And the beautiful thing about that is I get exposed to so many brilliant minds in our fields and in other fields where I can actually take a lot more information from them. There’s some brilliant speakers that I saw in Australia and in the UK and in the United States and in Canada. And then I’ve been able to pull from all of those and really figure out what fits for my practice.

And that I think is a big, yeah, the biggest question I get is what course should I take. Should I take this kind of craniosacral course, should I take from this instructor or that instructor? And I said, you should take as many as you can. It’s not a matter of you have to take diplomates in all these different areas, you need to just get the information and then figure out, okay, what really fuels your fire and then dive into that deeper and do your own research and do your own education. And because when we know better, we do better. And that allows us to just serve at a much higher level.

So that brings me to the next point here that, you know, you’ve come up with your own pediatric intraoral palate specific technique. That’s a mouthful to say, right? So, tell us [inaudible 00:07:59]. Well, that’s easy enough. So tell us more about that because I’ve been in practice 24 years. I do adjust kids, I have done a little bit and I have to say when we are out of school, it’s like, oh my goodness, this little infant and so forth. So I mean, it was good to take courses but I know that you dig a lot deeper into specific issues. So I’m assuming this is you realizing from all of those different techniques coming up with something that would work for a specific condition, right?

Absolutely. So, it came to light when I actually, I’ve been seeing more and more infants, and I will say pediatrics, but for myself, my pediatrics are really two and under, is a lot of my pediatrics. And a lot of my babies that I’m seeing are the only or the first chiropractic patient of the family. So, when that started happening, that switched the language I had to use the communication, and then I also was looking at why is that happening.

The technique and the reason we came up with the pediatric intraoral palate specific technique or PIPS technique is it was just trying to come up with, okay, what are we working on? And I do a lot of work and have created strong relationships in our community with many pediatric dentists and some of the lactation consultants and even the Jack Newman Clinic in Toronto who refer a great deal of babies towards me who have suffered with tongue tie issues. Dural tension.

And so, I don’t like to just qualify it as tongue tie because there are tongue ties, if you look at them, they’re quite severe but they might be functional. It’s how much tension is there in the jaw, how much dural tension is there in this baby. What else is going on, which also will interfere with improving their latch even if they choose to get the tongue tie released.

And one of the big things was all the sphenoid work. And I was exposed to a lot of that years ago in Australia initially. But then looking at some of the craniosacral work that I’ve done, but what I’ve recognized was people talk about, okay, check the palate but they’re not relaying it back to how is that impacting the suck reflex. They’re not relaying it back to retained primitive reflexes which we are having or creating when we don’t have all of these developmental stages that we’re hitting as an infant. No one’s talking about infant TMJD. And for my US docs who for different coding, that is something a lot of insurance companies won’t necessarily allow you to say, well, sphenoid fault, that’s not a code, but TMJD is. And it is truly for a lot of these babies latch issues is infant TMJD.

The beautiful thing about the sphenoid which is the palate specific technique, the core of it, is the sphenoid has attachments to every part of the skull, the jaw and the top two vertebra of your neck. And so, when we’re working on that or checking the suck reflex, we’re looking at how the jaw’s moving, we’re helping impact reshaping the cranium, and we’re looking at what’s happening in their upper cervicals, and with the suck reflex, also we’re creating pumping of the CSF. So there’s so many things that are happening together that I now, not just with my babies but with many of my kids, my toddlers, and even some adults who suffer from migraines, doing some of this intraoral work actually has had massive change for them.

That is great. So, you know, I’m listening to you and I’m thinking, oh my goodness, I don’t know all of that stuff. So where should one start? I mean, like I said, I’ve done, I love education as well and I’ve done craniosacral work, I’ve done Dr. Turner’s work on cranium and it was such a powerful experience to even have it done. And I think that’s the other thing too, it’s kind of cool for us chiropractor to get adjusted by other practitioners and see how different a different technique is.

But going back to the kids in the evaluation, you do as gave training and seminars, right? So you do-

I do. Yeah. So I created an advanced pediatric boot camp and that’s a two and a half day training seminar. And so, it’s not just with the intraoral work, but we do a lot of training also on retained primitive reflexes because that is something that no one looks for as far as any profession. We look for if it’s there when they’re newborns, but no one checks if it’s been retained. And that also can be linked to so many things as far as behavioral challenges, bed wetting, toe walking, anxiety, even into adulthood. So, looking for those will also set you apart.

And so, I do a lot of hands on training and it’s so fun because so many of the docs actually will find, they’re like, I have a retained grasp reflex and they’re like what do I do, what do I do? So it’s actually pretty neat to find out what we also have. You can be very high functioning and still have some retained, but is that allowing us to function at our highest potential? No. So let’s look at these things.

I also cover all the neurology that goes on. We talk about exams, we talk a lot about communication, report of findings and then we also talk about marketing and how you become the referral source for your community. The biggest thing I emphasize in these courses is [inaudible 00:13:43] management. And so many of us either feel like we’re on an island or choose to be on an island. But if you are going to start working with more pediatrics, you have to be ready and willing and open to co-manage these babies and children with other practitioners. That is really the key because it takes a village.

And so, the training program I created was as a practicing chiropractor, okay, what would I want to know, so when I go into my office on Monday, I’m able to do some of these things. So a lot less theory, a lot of hands on, and then you will actually be fully certified. In the PIPS technique, at the end of it, we talk about diagnosing tongue tie, how do you recognize it? We play in each other’s mouths with gloves. And we try and make it as educational and fun as possible because really this should be fun. And it’s not, I have docs who have seen pediatrics for a long time coming. I have students coming, I have docs who have been in practice years and years and they don’t really see a lot of kids, but they’d like to.

And so, everyone can take pieces from it and whatever level you choose to use it in your practice, it’s going to be beneficial across the board.

Yeah. And I think, you know, it’s that we’re serving a lot of kids or not. I know hearing your talk, I’m thinking, wow, I could probably do even better serving the kids that I have if I know what I’m looking for because let’s face it, depending on our schooling and if we focus on it, we didn’t get that much. So, you said a co-managing with other practitioners. Being in your community, do you find that other practitioners are receptive, especially more the traditional rounds? You’ve had good reception?

Very good.


Very good because I can speak their language. So, we oftentimes as chiropractors are not referred to as chiropractors by other professionals when it comes to dural tension, tether tissue or tongue tie. We are referred to as body workers. And there’s body workers or chiropractors, it could be an osteopath in Canada, which is different than a DO in the states. It could be some massage therapist, craniosacral therapist. So there’s multiple people that might fall into that category. Body workers is a trusted term. Chiropractors is sometimes a scary term if people are unaware.

So I’ve had great, and I call myself a chiropractor, so don’t, on my card, it doesn’t say body worker. But when you explain I’m a chiropractor, so we do body work and this is how we do it. Just little changes in language allow people to go, oh, because they picture we’re going to adjust a newborn like we adjust a giant linebacker. I always say, it’s not that that would hurt the baby, it’s just actually wouldn’t work. I’ve had great response, I have huge number of referrals from pediatricians, from dentists, from lactation consultants, from family GP. So the whole gamut. They are looking for someone to refer these children to. They are looking for help for these families. And you have to be ready to co-manage and work with them to help these families because these families need help.

And the other thing working with this special population is you also have to make yourself available. A mom who is having challenges breastfeeding her baby, a newborn, can’t wait three weeks to come in and see you. So we have chunks of appointments that are specifically left open, so eats into my time, but I choose to allow that to happen for these babies to be able to be seen fairly quickly.

Well that’s great.

Yeah, and that’s something that chiropractors typically will do. A lot of the osteopaths don’t. So, that’s another piece that you just have to be ready to serve and to love them up and then it all works well.

Well that’s awesome. So, you’re in full time practice, you’re teaching [inaudible 00:18:03] seminar and that’s one thing that I like to ask older women because, you know, how old are your kids now? 14 and …

14 and 16 now.

16. And they’re both in sports like crazy I think.

Yeah, they are.

So they’re keeping you busy. So from a life balance kind of thing and I kind of don’t like to use that word balance because to me, a balance on a scale is [inaudible 00:18:23], it’s things are not moving. So, to me it’s just, I don’t really like using that word. But, how do you feel like you can do the family business aspect of your seminars and so forth and also the practice? How long have you been in practice?

16 years.

16 years. So if there’s people that are listening and they’re new in practice or just old, you know, have been longer in practice, how would you say that you’ve incorporated all of that to have a good life and design your life the way you want it?

Well, I’m not going to lie, I haven’t always done a good job. I’ve always tried but it’s, there’s different challenges at different stages. So, when my babies were little, and I’ve always been a working mom, we’ll call it that. And that works for us and that works for my family and that’s my choice.

I think the first thing I had to do to actually achieve balance was to acknowledge that there was nothing wrong with that. There’s a lot of us that have our own internal guilt of if we, let’s say we’re practicing chiropractors, we have babies and we choose to stay home with our babies, we feel a sense of guilt of whoa, but we’re not serving as a chiropractor anymore. And then there’s other people that have babies and choose to go back into full time practice and then they say, whoa, am I less of a mom because I’m choosing to practice as well. You have to all just own the fact that you are going to do what’s right for you in the moment that you’re in and that is okay.

But what I’ve learned over time and what I’ve always really tried to focus on is being present where I’m at. So, when I was able to release some of that and kind of go, okay, I am doing and loving what I am doing in practice and I’m 100% present for my practice members when I’m there with them, that’s awesome. And then I’m coming home and I will put away my phone and I’ll designate a certain amount of time, specifically I am 100% focused with my children, and that is awesome. And that fills all my buckets but also fills all of theirs.

I’m by nature an entrepreneur and when there’s not something out that I can find that I want, I make it. So, my brain does function faster than maybe some other people and that, so, if I were to not fill that piece, I also would not feel fulfilled and I would probably drive everyone crazy. So, what I’ve, I’ve learned I have to be ready to say no and that’s okay. I get asked to speak a lot. Sometimes it just doesn’t fit into my life so I have to now sometimes say no and realize that other opportunities will present themselves. The universe presents you with many opportunities to choose different pathways and you have to be okay, same, not this time, this is what’s going to be my priority now.

So, balance, I like to look at it from a week by week. And balance for me, I don’t love the word balance either because I don’t actually think it’s true because we’re in constant motion.

Movement, yeah.

But I love to try and just focus that I am giving my all in the moment I’m in and then I move onto the next moment and I’ll give it my all in that moment. And then, sometimes at the end of the week or at the end of the day I’ll really look at, okay, you know what, I recognize, I probably focused a little bit too much on this side today and not on this. So I’m going to start tomorrow fresh and I’m going to do it again. And I’ve had very open dialogue with my kids and they are allowed to tell me if they feel they need my time or they need anything from me and they know they are my top priority, but that I’m also a full time working mom and that is also really important and they’re really proud of me for that. And I’ve also given permission to my team to let me know if I’m not giving what I should there. And if I seem distracted, they’ll pull me aside and they’ll say, okay, you need a moment [inaudible 00:22:57]

Go sit in the corner.

Yeah, pretty much. They put me in the corner and they say, clear your head. Because we all have sometimes things going on that it might be really serious in our personal lives. And we try really hard not to bring it in. Your team knows you so give them the authority and the permission to call us out on it because we call them out. Creating those checks and balances has allowed me two do the best I possibly can and I think it’s going really well.

Good. Good, good, good. So thank you so much Jenna for this wisdom, this information, and I think inspiring us to get even more educated so we can serve our kids and that population. Because I mean, you know, in closing, which conditions do you see the most of and you feel that if you didn’t increase your knowledge that you would not serve the kids as well. So, you’ve mentioned a few but cranial stuff, colics. What else do you see?

Because of all the work I do and because I’m become quite known for dealing with tongue tie and latch issues, I’m seeing a lot more babies who are having trouble breastfeeding and latch. And we might think that’s not a big deal, but if they’re not sucking properly, they’re not actually creating the neurology we need them to. If they’re having tension in their jaw, it’s actually creating dural tension that could lead to loss of cervical curve or no cervical curve forming.

So, for me, that piece and really looking at either the retained reflexes and actually truly understanding the suck and how important that is has made massive change and is so important for us to do and it’s something that’s just not talked about. So we all are really good, instead of just learning different pieces, try and always close the circle and link it back to okay, what will this do if a child can’t do this, what will this do if a child can do that? Because if they’re hungry, they’re colicky. If they’re in discomfort, they’re colicky. If there’s dural tension, they’re colicky. If there’s subluxations, they’re colicky. So we have to look at why.

Yeah, as chiropractor, we always look for the cause. But I guess what we’re saying here is we should even dig deeper when it comes to our kids. So Jenna, if people want to find out more about your course or courses, I should say, how can they find you, what’s your website?


And I have to ask, how did you come up with that name?

You know what, it came to me just because I actually have a large fertility practice as well. And so, that was creating your own baby boom. And so, creating baby boom from that side. And then also with the pediatrics because once you have this knowledge, they’re just going to come. They’re going to flock, and so that, having this knowledge and having this certainty with this understanding, you will create a baby boom to whatever level you’d like it to be.

I was just going to say, right, if the intent is there and the passion is there and the will to learn more. So, thank you so much Jenna for your wisdom. I’m actually excited that I really want to take your course because, like I said, I’ve been touching babies for 24 years and if I can do more and serve them more, sign me up for that.

Okay, sounds good. I look forward to it. Well, I mean, who doesn’t love those little squishy [inaudible 00:26:52]

And I personally love when, you know, I’ve got semi-private rooms and stuff, but I love walking around with the babies and having conversation, oh you’re just babies and so forth. I always say, this is not work, this is just pure pleasure to be able to take care of those kids. So thank you so much.

Thank you.

This was Dr. Nathalie Beauchamp for Empowering Women in Chiropractic and hopefully we all got inspired and empowered today and thanks again to ChiroSecure to put together this awesome show where we are empowering women in chiropractic to be even greater than they already are. Thank you so much.

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