Welcome to ChiroSecure’s Empowering Women in Chiropractic, the Facebook live show for successful women, by successful women, proving once again women make it happen. Join us each week as we bring you the best in business growth, practice management, social media marketing, networking, leadership and lots more. If it’s about women in practice and business, you’ll hear it here.
Now join today’s host, Dr. Randi Ross as she talks about tech, tools and transitions. And now, here’s Dr. Randi.
Well welcome to another episode of EWC, I’m Dr. Randi Ross, I’m the host for today’s show. Let’s give a big shout out to the wonderful company that sponsors these shows, Chiro Secure. Visit their website, give them a call, one of the best companies in the industry. They will go above and beyond for whatever your needs are.
Well today I wanna take a few minutes to talk about something. Usually my shows are going to be about things that have come up recently with some of the chiropractors I work with and so often we’re kinda bombarded with things, whether you’ve seen someone on a stage at a conference, or on Facebook or a buddy tells you about something or maybe you got an email, whatever it might be about the greatest new patient generator that there is. And a lot of people make all kinds of claims. Just do this, sign up for our program, hey whatever it might be. Let’s say it’s 500 a month, a thousand a month, 2000, whatever works into what you think you could manage and they are gonna funnel you, 10, 20, 30, I’ve even heard as much as 40 new patients in a month.
Well I’m here to tell you the old expression, if it sounds too good to be true, it more than likely is and I just really want to caution you because I understand in practice, especially today. There’s so many moving parts to what we do, that the thought of a program you paid for and someone all of a sudden sets something up where your phones ringing off the hook with 10 new patients a week. You’ll probably figure, well hey even if they don’t all stay, it’s a good program because it’s kind of automated, and it doesn’t require, my work or a team member’s work. The real truth in all that is, is most things that people tell you don’t require any work, it’s probably not true. And for those of you that are listening that have opted into such kind of programs, you usually pretty soon figure out that even if you’re getting a funnel of patients, whether they’re actually being vetted or not before they get to you, somebody has to work that program.