Empowering Women in Chiropractic – Optimizing Performance with Chiropractic – F4CP

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Disclaimer: The following is an actual transcript. We do our best to make sure the transcript is as accurate as possible, however, it may contain spelling or grammatical errors.

All right. Chiropractic friends. I cannot tell you how excited I am to have you join me for today’s historic moment. You are actually the very first audience that we have shown this to. And I can’t tell you how excited I have as we go through today. We’re going to show you some Epic opportunities for you to be able to just create an amazing moment in your practice. You know, there’s a famous quote by Maya Angelo, and it goes like this. People will forget what you say. People will forget what you did, but people will never forget how you made them feel. I want you to remember that as we go through these slides today, because never before in the history of chiropractic, have we ever had so many people speaking on our behalf and that’s what makes the incredible moment come true? So I’m going to share my slides with you.

And we’re going to go through and talk about optimizing performance with chiropractic care. And as I do that, one of the things that I want to always remember is being grateful. I’m grateful for you for showing up today. And I’m very grateful for these corporate sponsors. One of the people that makes this come true, ChiroSecure, and we cannot thank them enough for being partners with us in this journey to really showcase the benefits of chiropractic care on so many levels. Now let’s get started. Speaking of levels, first and foremost, what are we doing at the foundation? That’s going to make a difference in your life. Remember, I am a chiropractor with you. So everything I do, I know that has to be done in make sense in your clinical practice. So as we reflect, this is a mirror of what am I doing to be the very best in my profession.

And what is the foundation doing to make your dollars work for you? That’s why we launched this first campaign on February 1st called optimizing performance with chiropractic care. It is absolutely aligned for the upcoming summer Olympics. Yes, I know there’s been a lot of things going on, but it will happen 2021. We will focus on the general enhance your health campaign, but we are going to do something really special in that is we’re going to optimize performance using athletes organically. So I’m going to show you what that all means, because once you see it, I think you’re going to get really excited because I am excited about this. Many of you, if you’re a member of the foundation will have already seen this press release. This is the launch that we distributed to local media to encourage editorial coverage on how chiropractic enhances and optimizes performance and overall health.

We share this information with you. And this is in your email box. If you remember, and please do look for it because it showcases a lot of what is coming up. These are testimonials from athletes. And as we go through these resources are going to be something that you can share throughout the entire year. Now, why do I say it’s historic? Because we’ve never had the top Olympic performers speaking for us. Now, you all know it’s very easy for us to speak for us, but what really makes a difference is when they speak for us, because everybody loves an Olympic athlete, it motivates it’s inspiring. And really it changes the way you look at things. That’s why we’re doing this. Now, as we move through, we’re going to show you some of those athletes that I just discussed. This is the first three posters in year.

One of the very first to see this, these first three posters of a total, okay, get ready for this of 18 that are going to come out. I did say 18, no one, no marketing company. I know no one in the chiropractic history has ever had 18 athletes speaking on our behalf. If that doesn’t make you proud, I have a really tough audience here today because when you see how they’re talking about chiropractic, how it changed their lives, how we use this daily, this is where we need to be each and every one of us needs to put in the hard work to get this messaging out, because there’s going to be people around the nation that are going to see these Olympic athletes. And for the first time, see chiropractic involved in optimizing performance. These people put their bodies into their work on a daily basis.

If there’s anybody to talk about chiropractic and how to use chiropractic to optimize health, these are the people to do it. Now on the left, you’re going to see Andre Cassan. He is a eight time world champion in a five time world record holder EVOD Martin cure is a two time Olympic athlete for the 400 meter in a gold medalist. And then last but not least is Aries merit. He is a world record holder, as well as an Olympic gold medalist. Is this exciting. I really think that our profession should be very proud. We already know how amazing our skill set is and the benefits that we bring. But let me tell you this from the little teeny toddler, up to the hundred Centennial old patients that we have in our practice, this is going to touch all their hearts and you have no idea how this messaging is going to impact your community.

That’s why I need you to continue to help us push it out. The next slide shows you, how do you do that? Okay. How do I use these posters to be effective? The nice part is the quality of the information that I’m going to be giving you. You can print this at your local Walgreens, wherever they do the print posters in your neighborhood. And they can be then put in your clinic reception area. What might be really nice is if you sign a poster and give it to some of your younger high school students that come into your practice, why? Because a special gift from their chiropractor, especially when it comes to optimizing the performance could really touch them. Their Olympic dream might be right there. And I think it’s a fun way to really share what you know, and how important that is. Other things you can do is print and share as a flyer for your patients and have them on a clear stand, take them to the high school.

Maybe there’s an opportunity to do a elementary school. Talk about being the best you can be with gold performance, and you can bring in these posters, give them away, encourage your patients to like them on social media. And I’m going to share with you a little bit more about what that means, but I also would love to see you put them in a newsletter. If you’re not doing a newsletter, please think twice about not doing it because patients need to know you and they want to know more about what chiropractic offers. So if you could help them be the best that they can be by, by really educating them, it’ll be a win-win all the way around here is a video that I’m going to show you in just a moment. But before I do, I want you to do your homework. I’m going to ask you to do three things.

Number one, you need to go to our Facebook page. You need to like this social media video. Then you need to comment on it because that pushes us up in the algorithms. So we get more and more people coming to see our social media moments last but not least. Now you need to share. So remember what I said, click on our Facebook page like that video, then comments and last but not least share it. That’s the optimum way for ups us to increase our optics around the nation. Now I’m going to share with you one of these videos, which is really exciting. It’s Deedee Trotter, and she is quite an amazing athlete. So let’s just hear from Deedee, how she feels about everything we do on a regular basis.

Hi, I’m Deedee Trotter. And I just want to tell you without a shadow of a doubt, chiropractic work played a huge part in the athlete that I was able to become. During my 13 years of professionally competing, I was able to make three Olympic teams. I have two Olympic gold medals, a bronze medal, a NCAA champion USA champion. I have had such an amazing career, but none of it would have been possible. Were it not for the chiropractors I had on my team, helping me to always get the maximum out of every performance. Um, if I ever showed up to a track meet and my chiropractor wasn’t there, it was usually a stressful home. I always wished I could just get a little bit more out of those races. And if they were there, I would have had just the right tune up to get me. Right. And you know, that’s what chiropractors really do. They they’re, they’re really more like the mechanics for these machines. So I’ve been able to have such an amazing career thanks to them. And, um, I really just can’t thank them a note. So thank you guys for what you get to help me be my best.

Okay. Ladies and gentlemen, let me ask you this. Who gives you the opportunity to use a world record holder, to showcase what we do? That’s her words, the best part, we didn’t pay her for this. These are her organic words telling the world about how she optimizes her performance, how Deedee Trotter became an Olympic athlete going into a gold metal performance. So I can’t tell you how I feel about it. I hope you feel as excited as I am. Her winning two gold medals and a bronze in Olympic competition. And because she loves chiropractic these pieces, these moments are what make the difference. Remember I told you, Angela Maya would say it is about how you make them feel that they will remember you. And these are the moments that people are going to remember. So we’re just going to move past there. We’re going to talk now about how to use those video testimonials.

I want to remind you that these are easy to do. Just go to our Facebook, like share and comment. Remember I asked you those three homework pieces you have to do to push these algorithms across the nation, share these video files in a newsletter to your patients. Electronic newsletters are quick to do, but I’ll tell you what a lot of people love videos in the younger generation loves videos. That’s why YouTube is so successful. So these are the videos that are going to help encourage patients to see the value that we bring as professionals in the community of healthcare and not just for pain. We know we are in an opioid epidemic, and unfortunately we are seeing the drastic and unfortunate and somewhat just devastating numbers that an opioid epidemic layered with a pandemic can bring. So let’s flip this up a notch, let’s get them inspired.

Let’s enhance their education by showcasing what gold metals look like and why chiropractics have to be synonymous with gold. I’m going to bring up gold again. So don’t forget that. But as we move forward, these posters are all about you utilizing them effectively. So when you look at these and you start thinking about, what am I going to do with this poster that can be incorporated into a newsletter. These are beautiful. I mean, the posters themselves in the quotes that they have remembered, these are their quotes. There’s one on here. Tony, you’ll see his quote is chiropractic care helps me to reach my full potential as an athlete, by enabling my body to run efficiently without the overuse of my energy system. He looks in this picture like a bird in my mind. I love this picture. And I hope that these posters will bring greater awareness.

You can switch them out in your practices, front office. You can put them around the office as, you know, move them around. Pete people interested, keep your social media pages, Facebook, Twitter, Instagram, wherever you are. These posters need to be. And to do that, we need to work together as a team. So look at the posters as they start coming out the next. Now I’m going to take you to a place. No one has been before. We’re going to take you backstage. What people don’t recognize is that the foundation actually flew out to Los Angeles to be able to do this particular Olympic commercial. And while we were there, we had a behind the scenes moments with all of the athlete, the, um, the introduced to our film production. And our first thought was, you know, this is a true story about chiropractic where an athlete, Dr.

Eric Oka Witter came to the set. And you know, this was years back that we, that she was an Olympic athlete. So I have to smile and tell you the behind the scenes story here, because it is so impactful. We really didn’t know how was going to show up. Was she going to look like an Olympic athlete? Like she did it in the good old days because it was years before. And so we had a body double behind the stage just in case it didn’t, it didn’t have the right shot. Let me tell you this. She blew away the body double. She came not only in full form, you would never know that she’s not still competing. She’s had two children runs a full-time practice. She is an amazing athlete. And when we saw her running down the street, I would swear to you that she was 20 years old and after two kids and running a full-time practice in bringing athletes into her mix, that our Olympic champions that are looking to get back old metal.

It’s such a beautiful story. So we know 2020 was when the Olympics were going to take place, but please join me in getting enthusiastic about the 20, 20 Tokyo Olympics. Here’s behind the scenes that I was talking to you about. There’s Dr. Erica. She is quite a rock star in every way, shape or form giving up her time. She did this for you. She did this commercial with no aptitude for what’s in it. For me, it was all about making sure that people knew the benefits of chiropractic care. I want you to resonate for a moment on what I just said, because I think it’s important what people do for the profession these athletes are doing for our profession. I want you to think about what you’re doing to enhance the optics of chiropractic for the entire profession. It’s not just all about what can the foundation do for me.

It’s not all about what the Olympic athletes can do for me. This is about you giving back to the entire profession. It can be really simple and just sharing this information, or it could be big, bold, brave, where you go out and you start making the media appearances. You start making the articles in your community to showcase how chiropractic is changing, the way people optimize their health. That’s where the critical component is here. Now, let me tell you a little behind the story behind the scene story that happened to Dr. Erica, running down those cement roads over and over again with the cameraman, took a beating on her, on her ankle. In fact, she hit one of the cement crux where part of the cement was up in the other part was down. Unfortunately, she’s trained her ankle very badly. And as a rock star, she tried to go on.

And finally, she said, Dr. Sherry, can you adjust my ankle? And in a heartbeat, I was there for her. So she could finish out the shots, but you can see in that bottom picture where she setting up on the athlete, she was in pain and she hung in there like a true champion, a Olympic athlete. And that’s why I think you needed to hear this behind the scenes story. It, um, it lightens the heart. It makes it more fun. But now, you know, what’s really happening in the, behind the scenes. This is her absolutely beautiful in every way, shape or form and putting first things first, she put the profession first, and that’s what makes a difference when we talk about how we’re going to all rise together. And I believe this year in August, we will all have an amazing moment. I’m going to share with you why I think that’s true in these FRCP updates.

We’re going to look at last year, the 2020 report. So you have to know where you’ve been to know where you’re going, and that’s why I think he needed to see the 20, 20 annual report. There’s a link there that you can look at it. I want to share with you something that I’m very proud of because it actually boosts every single chiropractor in the nation. In fact, in the world, we want to tell you award for the amazing Olympic advertising that we did with that commercial. I just spoke up. It’s going to be played 30, 30 seconds, five times during the Olympics. And while we have that ad, that was not all we were doing last year to work on optimizing our optics in healthcare. We actually had all of these press releases and we won three awards. I don’t know if you know that the telly awards is a pretty high bar to set, but there are others words there that really do mean a lot to the profession.

This is about us being recognized for our gold standard performances of the best quality media opportunities possible. So if you would kindly see what the past looked like, so you can see what the future looks like. I think you’ll be very proud of the dollars that you put into because remember every dollar that goes into the foundation goes out in national marketing and there is no other marketing campaign out there that can say that supporting 43 state associations, 16 colleges, and there is 30,000 of you supporting us. So that’s, what’s making the big difference in what we do and why we do it. Now, as we move forward, here is the chiropractic assistance handbook. Why is this important? Listen. So many of you are forgetting the most important part of your clinic and that’s your staff. The patients come in. And the first thing they see is the staff.

And I wanted to see how we can connect the staff with marketing. And I want you to be able to appreciate and enhance your staff’s education. One of the pieces really simple, but often for God, is, are they answering the phone correctly? Are they greeting the patient properly? What are some of the negative things that they say they might not even know? Like never say, um, example, never say you have to ask instead, will you please just simple things that we want everyone to remember as we promote our businesses to the community offering solutions. And then if they have to put a patient on hold, what does that mean? And how do they accurately do that? These are just one of several, I think there’s 40 or 50 pages. This book is amazing. That is offered to our gold members. As we move through educating our patients about fun and different variety of, of opportunities to do so.

Whether it’s videos on social media, whether it’s a brochure or a newsletter, but this adjusted reality is a fun and very educational and entertaining way to get them inspired about their health. This is a way for you to connect with your patients that are looking at podcasts every day and you didn’t even know it. So now you can connect with them by sharing adjusted reality. This podcast is for the chiropractic patient, but more importantly, we’re putting it out into the ethos to see who’s going to connect with chiropractic. Next. The adjusted reality is trusted by the adjusted. You can listen to professional athletes, celebrities, actors, healthcare professionals, wellness, experts, and influencers. This is how you make sure you’re hitting them in the medium that they’re at. And a lot of them are at podcasts right now. It’s kind of like in the old days with the radio, but only you get to tune into the radio station.

You want to listen to many of you have never been involved with podcasts before. That’s okay. Um, here’s an example. If you want to, um, go onto our, um, web page and you’ll be able to actually see the video portion of the podcast, which is fun. That video portion, all you have to do is go to frcp.org. You’ll find it in our media section. And, uh, there you’ll see the adjusted reality. This one right here is Adam Schaffer in mind pump. And he talks all about his fitness journey. Now, listen, I would never do anything that would make a chiropractor uncomfortable. So we will never do something that I think would make you go. I can’t share that with my patients. We’re talking about health, we’re doing it in a fun way. And sometimes they’ll share their chiropractic stories with us. And it’s beautiful because it’s coming from them and the listener gets excited and motivated.

We have five stars on all of the podcasts so far, we have over 1800 downloads and we’ve barely been out for a month. We can’t thank you enough. If you haven’t listened, please join us adjusted reality. You can find us on Apple, Google, Spotify, Buzzsprout you name it. You can find us there. And if you are happened to be new to podcasts, and you’re like, Oh, I don’t really know how to utilize the adjusted reality podcast with my patients. I’ve got you. A lot of us have never used podcasts to share with our patients. Therefore, we have a tutorial. It’s simple. It’s easy. You can give it to your front desk, but please listen yourself because that’s the way you can share some of the tidbits that are out there. And we’re talking amazing. Yes. Deepak Chopra talking about meditation, Adam Schaffer talking about his fitness journey and mind pump.

The fittest man in the world is going to be on rich Froning. This is how you inspire, engage your patients. You can say, Hey, did you watch the latest? Did you hear the latest that Justin podcast adjusted reality podcasts? We was talking to the fittest man in the world. If you haven’t heard it, you should listen to it. You could even have little cards to share with your patients, go to adjusted reality. The reason why this pumps everybody up, this makes our community stronger. It bonds us together. It inspires us. It makes us smile. Isn’t that? What we all need. We need a bump up. We don’t hit a bump down. So please look at the adjusted reality podcast. See how you can share it with your patients. And I can guarantee you it’s going to be a fun adventure for all of us now, last but not least, we all have to shine up our image.

This is our new web page, and it’s a new look. Why do I bring up our NOLA? Because I’m going to encourage all of you to look at your practice and ask yourself, are you shiny and new, or are you going a little bit? Because together we can make a bright, shiny appearance to millions of Americans, but we have to do it with our best foot forward. So look at your practice and see what you need to do to, to really engage and make things look really clean, really strong, smart, and best foot forward. And that’s why this webpage for us was an important next step. Be vibrant and be hip. And that’s what we want the foundation to really put as their best foot forward. Now, we talked a lot about gold gold membership. Some of our colleagues are spending four to $500 a month on marketing campaigns that don’t even come close to what the foundation is offering.

Remember we give back, we don’t take, we give back the dollars that you spend with us and it’s best quality we’re putting out eBooks infographics, white papers, press releases. Eight, 18 Olympic athletes are speaking for you about you and with you. So there is no other group that can match what we are offering you. If those only big athletes are going for gold, consider going for gold, a hundred dollars a month is putting back. It’s an investment in our profession to do better. We have to make changes. And one of the big pieces that I see in with my staff is a quote. I’m going to summarize it by Thomas Jefferson. He said, the harder I work, the luckier I get, I want to be really lucky in 2021. And if you’re sitting out there watching this and you’re seeing Olympic athletes speak on your behalf, I want you to invest in that next moment.

And what does that look like as we go for gold, it means that you were being able to share the materials. It also means you care to invest in the foundation. And one last piece as we go through and we look at the packages that are available for you. I want you to inspire your patients by knowing what you want to do in your practice. And so often we get caught up in the daily grind. This is the time to have fun, to enjoy what we do on a social media level, the pieces that are going to come into place in August during the Olympics 204 million people are going to be watching the Olympics five times. We’re going to inspire them with a 32nd video. They’re going to go to find a doctor. If they want a chiropractor, are you going to be in our find a doctor directory?

Or are you going to miss out on your gold? Because I will tell you this. This is the year to make a big difference. And the only way we can do it is if you’re with me, if we unite as a full, strong, big, brave, beautiful profession, that’s what going for gold is today. I hope you’ll join me and go for gold. Thanks so much for all you do next week. You’ll have your ChiroSecure speaker, please come back and join us because so much of what you do in your practice is just sharpening the saw and being the best you can be all the best to you.

Empowering Women in Chiropractic – How To Become A Chiropractic Media Expert

Click here to download the transcript.

Disclaimer: The following is an actual transcript. We do our best to make sure the transcript is as accurate as possible, however, it may contain spelling or grammatical errors.

Welcome to Empowering Women in Chiropractic show. My name is Dr. Nathalie Beauchamp. I’m one of the cohost, thank you so much to ChiroSecure for putting on these amazing shows where we can have guests or share pearls about what’s going on in our practices and in our lives. So we can, you know, upscale our personal, uh, practices, but also share it with others. So super excited today to have a guest. Her name is Christie Christina Daves, and she is a PR strategist. Uh, Christina has written two best-selling books. One of them is a hundred plus affordable ways to easily create a buzz. And the other one, and it’s right behind her is the, do it yourself guide to a free publicity. So hi Christina.

Hi, Natalie. So fun to be here.

Yeah, super excited. And one thing that I didn’t completely re, um, you know, talk about in your bio, you’ve been in the media a thousand times. So you have to tell us, uh, your story, Christina, how did all of this start?

Yeah. And it’s super important, you know, when you hear the story that I walk your walk every day, so I’m really doing this stuff in my business, but I invented a product in 2010. I had broken my foot, uh, which I’m sure a lot of chiropractors are helping people with the therapy after that. Um, and I broke my foot and I was one of those big, awful boots, you know, the big black ugly boot. And we were headed to New York city. So I’m on the train Googling, anything that I could ship to my hotel to make this look better. And there was nothing on the market. So ding, ding, ding, you know, entrepreneurial light bulbs go off and I invented a fashion line for them and everybody loved it. And everybody thought it was a great idea. Uh, but my problem was I had invented a whole new space in the marketplace.

You know, nobody knew that they needed to decorate their medical boots. So I had to teach the world, uh, and I had hired somebody as a consultant and he really did me wrong and he took all my money and did nothing. So I’m dead broke. My house is mortgaged. I have 50,000 pieces of inventory sitting in a warehouse and I’m like, Oh crap. Now what do I do? So I literally went to the library, the real library, where there are books. And I read about PR and publicity. And I started and I made a lot of mistakes when I started. And then I started to figure things out that worked. And in my first year of business, I was in over 50 media outlets, including Steve Harvey, Dr. Oz Fox, a post, and to date, I’ve been in over a thousand because I know what that means for both that business and this business that I’m in. Now, when you get publicity, people find you, it gives you authority. It gives you credibility and peop people love to work with the famous person.

Mm that’s awesome. So today, uh, Christina, what I’d like you to talk about is how, as a chiropractor in a small community, we can become the go-to expert because, uh, we can listen to your story. And we know about book authors and, you know, it’s more of a global run international, uh, kind of, uh, thing, because you’re not restricted to your geographic location. So I think when we hear PR, you know, and in our mind, you’re like, okay, how, uh, how am I going to do this? So rake it down for us. What are the most important things to think about, uh, when it comes to getting some exposure, because there’s a big difference between PR and advertising, uh, and one is way more powerful than the other, right,

Right. Advertising you pay for. And it’s important. I’m not saying don’t advertise. It’s a very important part of your business, but advertising your, putting the message out, you’re telling the world what you want them to hear. And everybody knows what an ad is, which is fine. Again, it’s okay. You’re letting people know about you, but PR is, is somebody else telling the world how great you are, they call it third-party credibility. So that’s why I get super passionate about it because it’s so much more credible. If a journalist is quoting you or talking about you, your business, your specialties, then if you talk about it, um, so you asked me how, and one of the easiest things you can do is, is what they call news jacking. You know, what’s going on in the world right now that you, as a chiropractor can talk about.

And, and a lot of that is COVID still co I’ve never seen anything like this, just this all consuming in the news. But especially with everybody working from home as chiropractors, you know, what does it mean? Here’s a perfect example. I’m here today, doing this. We joke about, you know, the zoom calls are from here up. I’m sitting in my dining room chair because it’s shorter. I can get all my lighting, right. And my, you know, my camera, right? Probably not the best for my posture, my back, my shoulders, uh, you know, what are people doing at home? I know the kids are laying in bed, doing class. I was with my niece and nephew last night, they’re 15 and 18. They could go back to school today. They’re like, why? You know, we can stay in our pajamas and do school in bed. So these are the things you all could be pitching your local media, whether it’s television or print, radio, anything talking about what a year of being home has done to our bodies. And as chiropractors, as experts in the industry, you all know the body here are some tips. So, you know, your, you don’t your back. Doesn’t get thrown out your shoulders, how you keep your posture. Good. You know, here are five things you should be doing, working from home to protect your, your body. Yeah.

And you’re right, that, you know, we can all come at it from a different angle because we all have different kinds of specialty. And I think hooks are super duper important, right? Because the titles has to be the title of your pitches. Uh, you know, cause sometime you can make more than one D have to be catchy. So can you walk through your reasoning when let’s say, cause I know you’ve worked with many doctors, uh, what’s your thought process? When you work with a client to say, Hey, let’s look at it this way and let’s approach it this way and let’s pitch it this way.

Right? So I use a three step approach, be newsworthy, create great hooks and find the right journalist. So obviously you all need to find who covers medical stories. So that’s easy. That’s simple research should be able to do that. I gave you an idea for newsworthy, which is news jacking, and then the hook. How do you get the journalist to open that email? Some journalists at national publications, national, you know, TV shows. They might get a thousand emails before 12 o’clock before noon, you know, half their day is a thousand emails. How do you stand out from that sea of emails? And part of that is the hook. So what’s really important is, is to hone in on that. And I, for example, I’m not a good copywriter. I’m not, I’ve gotten better as time goes on, but figuring out what hooks are, look at a magazine cover.

That’s a hook. Think about where we buy magazines in the grocery store. It’s an impulse purchase. You don’t have time. Oh, here’s an article. Let me read it. Okay. Now I’m going to buy the magazine. You’re buying a magazine based on what’s on the front of that. That’s a hook. So think of your media pitches in terms of that, what is that hook? That’s going to get the journalist to say, I’ve got to see what they’re talking about. You know, and maybe it’s something, you know, um, Y Y virtual school means your kids won’t be walking when they’re 20. I don’t know drama. You know, something that, if that’s true, don’t I hate clickbait. Don’t do anything like that. Um, but you all know what, for example, this COVID stuff, what it’s doing to our body. So think about one thing it’s doing and how do you turn that into a four or five word subject line. That’s going to get that journalists to be like, Oh my gosh, you’re right. We’re all home. This is a great story. It’s beneficial to our audience, which is so important value, value, value. So by using the COVID stories, whether, again, it’s your neck, your back, your legs. If you’re

Exercising, not exercising, there’s so many topics you could come up with, but hook them in and then you get them to read that great newsworthy story. And you found the right person. And that’s the formula for the perfect pitch. Oh, I don’t know if I am muted. I can’t hear Natalie. Okay. I can’t hear, I’m going to go reset Christina. We lost Natalie sound. If you can pick up. Okay. I thought it was me. Yeah. Good. I’ll I can talk about this all day. Um, so again, so that’s kind of the formula. So I gave you one idea about COVID, uh, October is national chiropractic month, which you all of course know this. So think about things that you market your business with during October, those are the same kinds of things that you can pitch the media about. That is an optimal time for you all to be pitching because that’s news jacking, that’s newsworthy, that’s what’s happening, um, seasonal things, you know what happens?

We’re talking, Natalie and I were speaking before, before we lost her, but how beautiful the snow is, where she is. And she was going to go take a walk in the morning. And I know that, you know, often now that we’ve had snow I’m instead of walking in my exercise shoes, I’m walking in my snow boots. Does that do something? You know, what, what impact does it have? So if you’re getting ready to have, you know, snowy weather, you could pitch a story that says, Hey, I’d love to share with your audience what they should do to make sure they’re having a safe walk outside in the snow. Something like that.

You guys hear me now? Yes. Perfect. Awesome. Sorry about that. I don’t know what happened. Uh, Christina, what I was going to say is that I’ve noticed, um, in recent years that when I contacted, let’s say, uh, television, especially television, because obviously it’s visual a lot of time. They’re asking what props are you going to have the visual? So now this is pre, uh, pre COVID. Now most of the interviews are done. Uh, remote. Is this something that you see as often now, or it’s, it’s less,

It’s still really helpful television. They don’t like this talking head. Uh, one of my clients is a pediatric dentist and February and Natalie, you were gone. I was just talking about how October is national chiropractic month. February is national

Children’s dental health month. So we got Janell on television and we set our all up, but she had a high top table and she showed like a toothbrush and how the progression of taking care of kids’ teeth. And that she had a little, almost like a little washcloth, like this is how you rub your baby’s gums. And then you go to this toothpaste and then you start with this toothbrush. So it’s definitely more, it’s good to have visuals. And as chiropractors, maybe you hold a pillow or you can be far enough back, you’re laying down or showing an exercise using a ball, a band, different things. But yes, anything visual for television is really important even now, even with zoom or Skype for TV.

Cool. Uh, so your three-step process, uh, Rhonda by us again.

Yeah. You want to be newsworthy, which is news jacking COVID national chiropractic month seasonality the things I was talking about. You want to create a great hook, look at your magazine covers. Those are hooks. And then find that journalist who covers medical type stories.

Now on that one, sometime it can be tricky. And I find once you start building a relationship with one, my goodness, it’s so easy, especially if you always bring good content and they ask you, but sometime I find that, um, the media people, um, it’s strength, they, they, they rotate often and you’ll end up not having, uh, necessarily a contact. So trying to reach them is one thing. Do you have any other platform or ways that we can do some research, especially if we’re local to an area I ne uh, PR uh, strategies that you can share with them.

So I always joke my top secret trick to finding journalists is Google. Uh, it really, Google is amazing. LinkedIn is amazing Twitter. We have so many resources at our fingertips, and it’s important to remember, and I know people are so afraid of pitching the media. And the first time I pitched, I, I remember I called. I was like, um, um, hi, this is, um, um, Christina, David, I know saliva in my mouth. I was horrible. I have since been on television. Many times, you, you learn how to do this, but you know, just look things up, pick up the phone, call the newsroom. If you want to be on TV. They’re lovely. I think in the hundreds of times, I’ve called one time. Someone was kind of nasty to me. I said, Oh, they must just be having a bad day. They need our stories.

They need, like you said, they need the relationships they need to know, Oh my gosh, I’ve got to do this story. I need a chiropractor. I’m calling Natalie. I know she’s good. She’s always around. That’s the other thing, always give your cell phone number and always answer it very important. If you, if you want to be that person, don’t make them go through your front desk at your office. You know, and I always signed my name and I put self and my clients, I make them always put their cell phone number to basically implying, Hey, I’m here for you, 24 seven. If you need someone in the meet, you know, if you need an expert, I’m your person.

Oh, we lost her again. So I’ll just keep on talking. Um, no, but it is not a hard process. And when I talked about people who get scared and, um, if you remember that, that they need us more than we need them. And you think about, I was joke, I’m going to date myself here. But back in the day, our television, we had channel four or five, seven and nine, and we had the Washington post and that was it. And now it’s, we have thousands, probably tons of thousands of media outlets. And everyone’s 24 seven three 65. There is an opportunity for every single person watching to land media this month. That that’s how available this is to you. I say, be confident in what you do, be confident in what, you know, give a really good, valuable story and follow the system. That’s awesome. Can you hear me now? Now we’ve got you back. I just keep talking.

I swear to God. I swear to God. I don’t know if it’s this no. Or, or, uh, the pool that we have here, uh, up North, but, uh, all right. So great information. And, and I think I’m going to segue in close with this, that I think it’s important that, uh, we do it ourselves because it, you know, some people will ask their assistant, uh, you know, and if you have a big campaign, if you have a book launch or something like that. Sure. I think it’s important. And hiring people like you to really help you, if you have a, you know, a really, really specific need, but when it comes to the small daily stuff, I think it’s important to build that relationship. And I can talk firsthand up. I think I had, uh, eight for eight years. I was a, um, uh, a regular on a wellness Wednesday because I’d build a relationship with, uh, one of the, uh, the host who was really into wellness. So if it was not for me to put myself out there, I’m not sure that I would have gotten all this. So, Christina, uh, you have a free guide that you’d like to share with people,

Right? Yep. So you can check it out. Um, it’s captivate and cash in.com forward slash blueprint. And it’s a blueprint. It’s not only what I just went over today, but it’s some extras, you know, how do you get your messaging? Messaging is so important. Um, both for pitching the media and your website and your content. And so download that. It gives you a step-by-step guide of really everything you need to just up level what you’re doing right now.

That’s, that’s awesome. And I think I’m going to challenge that people listening to say, just, just do it. Just, they have a topic, you know, I’m up my standing desk right now. So this is an example with, with posture and, and sleep. People are so stressed out right now. So there’s just so many things that we can do to support health and not necessarily talk about COVID. Cause that’s not a topic that I personally want to cover whatsoever, but what I want to cover is what people can do to stay strong and healthy and how it’s it’s relevant, uh, to them. Some challenging, everyone listening to this to, you know, just sit back, think what are, what’s your expertise? Maybe you, you have a specific niche, uh, and just do a global, we call it Christina. As, as, as doctor, we call the Dr. Google sometime because patients, uh, obviously go and diagnose themselves.

Um, but in your case, it’s the research Google and try to find out who is in your community and give them a good value and show that you have some good content for their listeners or their viewers. And like, like you said, usually they’re, they’re super happy. So thank you so much, uh, Christina, uh, with us, and I apologize for the technical issues we’ve had, we made it work. Uh, like I said, I’m not quite sure. And thanks again to ChiroSecure for putting on these amazing show, to, um, for us to all grow in our practice and how we can also get out there with VR, for example, to reach a bigger audience. So this was Dr. Nathalie Beauchamp, uh, one of the co-hosts for the show, empowering women in chiropractic. Thank you.

Join us each week as we bring you the best in business growth, practice management, social media, marketing, networking leadership, and lots more. If it’s about women in practice and business, you’ll hear it here. We hope you enjoy this week’s Facebook live event. Please like us on Facebook comment and share. We look forward to seeing all of you next week for another episode of empowering women in chiropractic. Now go ahead and hit the share button and tell your friends and colleagues about the show. Thank you for watching. Have a beautiful day. This has been a ChiroSecure production.


Empowering Women in Chiropractic – Building a Milestone Family and Pediatric Practice – Dr. Buerger

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Disclaimer: The following is an actual transcript. We do our best to make sure the transcript is as accurate as possible, however, it may contain spelling or grammatical errors.


Thursday. Um, third Thursday in February. I am your host today for the amazing look to the children’s show, um, by a ChiroSecure. So I’m Dr. Monika Buerger, and we’re going to have a little fun today. What I want to do is first of all, I want to thank our secure for always giving us an amazing experience, um, and always having the backs of chiropractors, um, around this amazing country. So thank you ChiroSecure for giving this opportunity to share our story and our information on, um, these little fiddle farts for this show. So today I want to kind of go over how to help you build a milestone, awesome family and pediatric practice. And what I mean by that is really how to foster building generations of, um, family members into your practice and what, what are some simple things we can do from the get-go when you first evaluate that little baby in your office?

A lot of questions I get is okay. I’ve educated my patients on the power and, um, of chiropractic the amazing power chiropractic has they, I see them through their pregnancy. They bring that little fiddle fart into me when they’re first born, um, for their initial well-check. And then how do I educate them? How do I, um, get them to understand that the importance of monitoring that little fiddle fart on a wellness type basis? So let’s cover some of that and then maybe let me give you some, um, other milestone tips as we go. So, first of all, I had to add this to my slides today. Um, so this is what happens when you work with little fiddle parts in your practice. A lot of my practice is dealing with those that have neural developmental challenges and neural developmental delays. Um, so they come initially start care.

They’re non-verbal, they don’t engage in social skills. They don’t have interest in coloring, drawing, things like that. So this happened yesterday in my office, this is a little fiddle fart I’ve been working with, uh, that was at that lower level of function. And now his gained interest in coloring and drawing, which is huge, which actually ties into our topic today of milestones. Um, so he wanted to draw a picture of me. And so this is a picture of me. And the first thing that everybody says is, what do you think? They nailed my hair. He nailed what my hair looks like. So yes, I looked like a peacocks on the times, but, um, this is the fun you can have in your practice when these little ones start coming. Um, and you get to experience these things. So yes, this is a picture of me.

And so I had to take a picture of his picture, which I will keep in my memory bank forever, probably. So again, this is some fun you could have. I just wanted to share that because the hair is definitely spot on. So let’s look at some, I just want to go through four typical milestone patterns that we want to, um, be mindful of. So what’s happening is, um, some really great, amazing things in the chiropractic profession is that a lot of people are looking to chiropractors as their family care, um, physician as their portal of entry. So a lot of families are bringing their little fiddle parts to us, and that’s an endearing term that I use, um, has as their wellness provider, as their main provider with that though comes the responsibility of knowing, um, if that child is progressing on track or if maybe there are maybe some developmental concerns that we want to be mindful of.

So milestones are, um, some things we should be, we should know. And I want to remind you that the milestones you have fine and gross motor skill milestones, as well as social engagement and language milestones. So it’s not just gross motor milestones that we should be mindful of, but that’s what we’re going to kind of hammer today. And I’m just going to go through four key ones. There’s more than that. Um, so one of the ways that I used to explain to my parents when they first bring little baby baby’s born, they bring them to you. They want you to check them after the birthing process. Awesome. Okay. But how do we foster care from there? And how do we explain the importance of that? Well, this is one of the things that I use and I put Elizabeth right there. She’s sitting up for me.

So what I, what I do is I use this marionette puppet kind of graphic or image for them when we have, so the first part of this little show today, what I want to do is to give you some tips of how to communicate with parents. And then we’ll double back and talk about some things that we should know as practitioners. Okay. So what I’ll do with parents is I’ll bring my spine in and I’ll show, you know, that like a marionette puppet, if we have subtle, um, what we call misalignments or subluxations of the spine, where the spine is suddenly a skew, a vertebra, too. What it does is it pulls this abnormal tension, like a marionette puppet on the muscles attendance. And so you might have one side that’s tighter than the other, but what can happen is, as I say, mom or dad, have you ever like had a sore muscle or you, you know, you pulled your muscle and you, when you move a certain way, it’s like, ah, that’s kind of tender that hurts.

So you avoid moving in that pattern, that direction, um, or it just prohibits you from moving that way at all. Well, you’re a little one can have the same type of thing going on. If they have these subtle misalignments in the spine, it may put tension in places where they either cannot get into these positions or they’re uncomfortable. And so they’re going to avoid getting these positions. So what’s the big deal. The thing is these movement positions, what we call movement milestones are significant for actually building exercising areas of their brain. So communication between the body and the brain and the brain to the body. And this is so critical for laying the foundation of neurodevelopment for you, a little one, and these foundations are going to be needed for later on learning attention and behavior. Now, initially I don’t get too much into the neurology behind all this because I don’t want to overwhelm them.

I just want to give them some basics. So we use this marionette puppet. You know, if you’re pulling on one string, you’re pulling on one area, but the other side of the body might not. Um, it had more, it might have more Slack and this becomes an imbalance of the body in balance of the body equals imbalance of the brain. So, so what I will do is I’m going to go to this side right here. So then what I will show them is so every time I move my neck or head or arm on my left side, I am building up and exercising the right side of my brain. And when I move my right side, I’m in exercising the left side of my brain or building that up. So optimally, we want to build a balanced brain, then body and a whole brain functioning so that when the demands that your little one’s going to need, particularly around first or second grade, we start to see more demands needed at school and so forth that now little can, we can operate from a whole balanced brain and body level.

So what I want to look for is I’m checking a look Henley right now, and I’m noticing some stress patterns and strains and what we call subluxations and from the, this could be from being scrunched in utero or from the birthing process, but we’re gonna work to de-stress her body right now, so that as she develops, she can go through these movement patterns. But what I want to do is I set up a whole, um, over, especially the first two years of life. These different movement patterns are very significant because they are going to work different parts of our brain. So what I do is I like to, um, watch them over the years of their development, especially those first two years and check them on a regular basis to make sure that they’re meeting these, what we call motor milestones, that their body can, is comfortable enough and can move in these positions in order for them to carry out these movement patterns that are creating brain development.

So, first one we look at is at rolling. Okay. So I’m very given very simple explanation of why we want to now not just check Kinley right now after the birthing process and make sure we clear out any restrictions or subluxations, but how we want to make sure that as we go month by month by month, so you might create a wellness plan and that may look like twice a month for your office or once a month, depending on your wellness plans. But the reason why we want to create this milestone wellness practice is because you are going to watch for these milestones to come into play again. If they, if they, um, have subluxation patterns and that restricts them from getting there, then we catch them right away. Then I look for any, you know, potentially concerns that she’s not being able to engage in these movement milestones.

And we get, we address them in a preventative mode. So we basically prevent the train from derailing and going off the tracks. Okay. And you set the stage right there. So with that said, we want to look at, and again, we’re just going to go over for today, rolling as one of them between about, about the agent with milestones, with movement, milestone patterns you need to give or take a month or so on. Either side, these aren’t really hard concrete. The other thing to be mindful of is a lot of parents these days, they think faster is better, right? Why aren’t they walking by 10 months? That’s a big question I’ve been getting lately. They’re 10 months old and they’re not walking yet. It’s okay. They shouldn’t be really, really, if we look at decades ago, it around 18 months, if they weren’t walking by 18 months is where the concern became a, it became a concern.

So 10 minutes, we shouldn’t even be there yet. So we need to also explain that to the parents faster is not better. So I want to make sure that Kenley is free of subluxation patterns so that she can also do these movement patterns appropriately because there is a definitely a proper way. We want these movement patterns to roll out, to play out. So Rollings one of them by three months of age, we want them to start to roll from the pelvis app as a corkscrew pattern through, through the trunk, not as a log roll pattern. One of the things that we should understand as primary portal entry docks is that movement patterns, a proper movement patterns are associated with, um, things like neurodevelopment delays and particularly autism and the th the type of movement pattern. So we want to be able to pick up, are they doing these movement patterns and are they doing them properly?

And there’s a paper by an author called title bomb. And he looked at some of these movement patterns. And how later on that child may have been labeled with autism. Now, we don’t want to put that. We don’t want to start there with parents. What we want to do is we want to explain to them that we’re looking and we’re going to create a family wellness protocol for little Kinley so that we can make sure she hits those motor milestones properly. So back to rolling three months of age through the pelvis, through the trunk and around now, let’s think about this from a clinical perspective. If we have lumbar and pelvic subluxations that are restricting movement, another big one are going to be so as muscles, these are areas we really want to keep, um, healthy and subluxation free in order for that little fiddle part to be able to get in that movement pattern.

The other thing I want you to take into consideration with rolling, um, is the speed annoyed is, uh, mimics the pelvis. So don’t just get honed in on the pelvis. Look at the entire spine. Look at dural tension, look at the Spinoza. So three, three to four munches rolling from the pelvis forward through the trunk and a corkscrew pattern about six months, six months, ish, you’re going to, they’re going to go from the shoulders and that’s going to initiate the role and through the pelvis and around. Okay. So again, it’s not just being able to hit that motor stone. It’s the quality of it. Okay. So that’s about, so that’s your three to six month window that I want to look at as a key milestone, then they will get some core trunk stability gain that by tummy time and by rolling, and then they should be able to sit independently starting about six months of age.

Okay. Six to eight months of age. Um, so they should be sitting independently and have that core control. Then they go from that into an all fours pattern. Okay. So they’ll start sitting core control, and then they’ll start that eight months or so they’ll kind of do this lateral shift, putting one arm out, um, and, and being able to brace themselves. And then they go from that and to all fours, that’s going to be about nine to 11 months being on all fours. So again, you’re setting up a wellness paradigm practice protocol in your office, like, okay, we definitely want to make sure that we check little Kinley after the birthing process. And then we want to make sure she’s able to get an extension and tummy time. And then, Oh, definitely. You know, by three months or so, we want to see if she started to even be interested in rolling, and then we’re going to make sure that rolling patterns appropriate from that three to six month window.

And then about six months, we want to make sure we’re seeing her baby will sit appropriately and then getting to the next stage on all fours that gets into play about nine to 11 months, they’d get on all fours. They rock back and forth. We refer to this as the pre crawling reflex. It’s, it’s really integrating what we call the sematic tonic, neck reflex S TNR. So we should see this between nine to 11 months, that needs to happen. It should happen before they get on all fours and start their cross crawl pattern. So again, these are, these are stages that we’d like to look at and we’d like them to be appropriate. And we like to see the little fiddle farts, at least on a monthly basis in order to make sure that they’re subluxation free and can meet these motor milestones in a proper fashion.

Of course, if they’re subluxated, if they have tension like this marionette, they may not be able to get into these proper movement patterns. Couple of key things I want you to think about is other than subluxations, I want you to really think of dural tube, tension, dural tube tension can really, um, play havoc with a couple of these key reflexes here. When baby’s rolling, that’s going to integrate the spinal Galot reflex, which is a key reflex for later learning attention behavior as is this STNR reflex. So dural tension can keep us from getting in those optimum positions, tethered oral tissue or tongue ties, uh, tongue lip bugle ties can restrict movement. Cause it’s a fascia restriction was like Woody here. Our marionette puppet pulling tension from cranium all the way down. Of course, subluxations are going to be there. And we have some trouble with may have some trouble with low tone kids.

So those are some hot button things I want you to think about as to why they can’t get into these positions. So use the marionette puppet as an example, and these tensions muscle and ligament tensions that because of the spine is subluxated putting abnormal tension in balanced tension from right to left imbalanced body is imbalanced brain in balanced brain, imbalanced body from side to side, they can’t carry out these motor milestones as chiropractors. We want to clear restrictions, clear the blocks so that they can get into these positions. And we want to do that by watching them on a regular wellness maintenance basis. This graphic is huge for you to use, um, with regard to showing how, when they move different body parts, it’s actually building brain, okay. Building areas of the brain. A couple of things. Again, you can, if they’re having trouble getting into this corkscrew really position again, especially the lumbar and pelvic spine, don’t forget this be annoyed.

Cause it mimics the pelvis. There’s a little trick you could do. You get them. Um, you can see where I’m putting one hand, basically the top leg is bent and you just gently pull that top like over. I’ll do it so you can see it. So top leg like this, okay. We want them to be able to roll in both directions. Cause ruling in both directions left side, right side of my body left side, right side of my brain getting exercised. So I gently put my hip, uh, my hand on one of, um, one of the, um, ileum that top leg is bent and I’m pulling, I’m just tagging a little bit on that bottom leg to get a little tension and you just hold them there until they will start to roll over one of the things we don’t want to see for the log roll.

Okay. Just a law roll. And then they fly over. We want that corkscrew role to show up. So that’s a little exercise we can give. Um, we can give to parents to do and roll them in both direction. Have the parents do in both directions? This, if they have trouble with dynamic sitting, if they’re getting some low tone or not getting in that position, I want to show you just a quick little video. Okay. So we want to also work on dynamic balance. All right. Um, and this is for any kiddo, but particularly the kiddos that are having trouble learning to their core, to sit on their own. Again, between six and eight months, they should be sitting independently and be okay with that. So we can do a few different things. One is you can start them again, lower on the lap. And again, the more core you support, the more stabilization they have, then you can work to not supporting them and then work their way up the ladder.

So to speak on the knees, again, more stabilization for the core, with the hands last without then you start walking a little bit. Okay. This is again, when we’re looking at those postural reflexes like ocular head writing, the lab and thing had writing, right? Correct. That’s where they tilt the side and the head should correct the Ryzen. So we’ve got to start fostering that because those postural reflexes need to take over those primitive reflexes. So you create a dynamic situation and by rocking and they have to stabilize more on a physio ball, um, do the sun of physio ball and how you support their core when they get to a good point and they can stabilize their own. Maybe you do. You stabilize the Physioball by rocking the physio ball and see how much they can control themselves. So again, we’re working our way up to dynamic sitting positions, um, and destabilizing positions.

So these are some things we can, we can just show parents at home. Again, we’re being active in fostering this optimal development by creating a wellness program for these little fiddle parts of our practice. This is particularly important. If you have family members that have had a little one who already is in a, in a neural delay, delayed situation or on the spectrum. Again, we know that, um, those on the spectrum, um, have been shown to have poor, um, motor we’re. They’re looking at that actually as the indicator in early indicator of a possible label of autism. So parents are concerned if they’ve already had one child that’s delayed now have another baby, you are going to monitor them on a regular basis. And this is going to help you foster, um, creating a brain based wellness program in your offices to where you’re really going to not need to do a lot as far as always getting new patients in because you’re seeing these families for years to come generation after generation.

Um, so those are some things I want to share with you. Um, I didn’t put in here, I met you, sorry. If they have trouble getting on all fours, um, and rocking, you can trap them between, between your legs, okay. Trap them your legs and hold them up a little bit. And that just gives them again, more core control to get on all fours, um, or just have parents hold them and stabilize their pelvis, um, and get them on a floor and then gently rocking back and forth. Uh, so hopefully you can see that, um, the, um, so again, trap, uh, have them on their all fours stabilize their pelvis. Okay. Or like I had them here instead of between my knees here, I’ll have my legs flat. Baby is between my legs to get my legs kind of squeezing them a little bit, to give them some support, to get into that all forced position.

And then by nine to 11 months, that’s when you want them there and gently rocking to help integrate the STNR B flex. This is a ha the other thing that has been really great is those that I mentor, we made, I made a, what I call a quick screen milestone, and here’s your going to gross motor fine motor social and language. Um, just quick screens as you are in the room with these little fiddle farts, I had them for, um, all ages, year one, two, three, four, and five. They’re all separate ones to use as a screening tool. So you have that there in front of you. Okay. Little fiddle part’s coming in. They’re two to three months old. These are some things I want to kind of check real quick to see if they’re hitting those milestones. But the other thing that has been fabulous is using a handout like this, to give to parents and say, okay, mom, dad, what we’re going to do is I have this in Kelly’s file.

Oh, look, she’s doing great. She’s hitting all these milestones now, next month, when she comes in, we’re going to look to make sure that she’s hitting this, this and that in the proper fashion. If she’s not, obviously we’re going to check for subluxations and anything, other red flags that might come up and we’re going to conquer it before it becomes an issue. And I give the parents this handout and they love it because they’re like, they’re engaged in their child’s care and their child’s progress. Um, and we’re on the same page and they can look and then they can say, Oh, she, she did hit this. Or like, Hey doc, I don’t think, you know, she’s getting there, you know, and that may be an indicator for you to say, you know what, we’re going to need to up care for a little bit, maybe for the next month we’re going to up care.

Uh, you know, I want to see her weekly or twice a week for a few weeks until we clear these subluxation patterns. We see these milestones coming on board, and then we can back off again. So you’re being active, they’re being active and it’s really kind of, um, it’s, it’s really keeping them on track to keep their appointments as well. So, um, so we see that, you know, this is ages one through six in this particular hand, it goes up to the first year, and this has been extremely helpful for parents to stay engaged. And, um, they they’re really excited to, to be engaged with you in the of their child. So what I did was I, I got so much great feedback on that handout and it’s become a way for doctors to really foster this wellness, um, milestone family practice, um, and to kind of pivot that message from a pain brace to a brain-based wellness paradigm.

So if you want that handout, I will send it to you actually. Um, as part of my, thank you for listening to me and as my thank you for Kira secure for always supporting us. So just text this number. If you text this number, um, you can, uh, we’ll, we’ll put you in part of our community outreach programs and, um, send you that free handout to give to your practice members as well. So again, I want to thank all of you for being a part of this amazing profession and looking out, um, looking out for the little photo farts you don’t actually have. You can text the word, Whoa. Um, when you text this message, you can text the word wo or text any message you want. You can even text how much you like my hair. Maybe there’s a theme going on here because that initial picture, and now we have this monkey and maybe it’s a hair thing.

So you can text me any, any word you want. But if you text that number, I will know that you want that handout and we will get it to you. We’ll be happy to get it to you again. Hopefully this helps you build a milestone family wellness practice for generations to come. Um, and we move those kiddos forward in the healthiest fashion we can. So, um, until next month, I wish you all an amazing month of changing lives. Changing the future. Again, ChiroSecure, thank you for helping us share our message and get this word out to everybody else. And, um, Erik Kowalke will be with you the first Thursday of next month, and I’ll be back the third Thursday of next month. What a, hopefully a surprise guest. We’ll see you then


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Empowering Women in Chiropractic Doc, Whose Talking Care of You? Julie McLaughlin, DC

Click here to download the transcript.

Connect with Julie: drj@vitalhealthprotocols.com

Disclaimer: The following is an actual transcript. We do our best to make sure the transcript is as accurate as possible, however, it may contain spelling or grammatical errors.

Hello, everybody. Welcome to Empowering Women sponsored by ChiroSecure. I am your host today, Dr. Julie McLaughlin from Vital Health Protocols. And we are going to be talking about you. We are going to talk about Doc, Who’s taking care of you because really, if you’re not being taken care of, you’re not going to be around to be taking care of your patients. And we know that this is a real issue in our profession because so many docs are having to quit practice, retire early, take a leave because they’re not taking care of their own health. And so let’s talk a little bit about that and how we can help support you. And you can support yourself in taking better care of your health. So I have a few slides, so let’s get started with showing the slides.

So, first of all, we’d like to thank ChiroSecure because we wouldn’t be here giving all this awesome information week after week, without them among many, many other things that they do so well for us. So everybody let’s give a little bit of love, like hearts, thumbs up likes, um, to kind of secure because they are just an awesome, awesome, uh, insurance company. And they literally have our backs. So when we think about chiropractors, we know that we all get adjusted, but what else could we do to be taking better care of our health and let’s face it. I know there’s a lot of docs out there not even getting adjusted. So I care about you and I care about that. You’re taking care of yourself and who’s taking care of you, right? Because what’s your story. Why did you become a chiropractor? Right? It is an absolute noble calling and we have the privy to the innermost details and vulnerabilities to people’s lives, right?

And it requires great compassion and empathy. And only certain people are capable of delivering this day in day out. And you, my friend are one of them, but you know what? We as docs have those same vulnerabilities. We have those same little details. That can be a problem. And so there is a dark side of practice because carpenters are being forced into early retirement due to the lack of their taking care of their own health. They’re getting health problems. And when we see this, we don’t actively seek out care because we don’t live in that allopathic model. We won’t seek that out unless our house is on fire. And by then, it’s too late. And I have treated to many of my colleagues that have found themselves in this place. They, they, they thought I’m in perfect health. I’m good. I, I see patients all day long and one day they woke up and that’s not the case anymore.

And that really is a dark side of our profession. And I don’t want you to ignore this any way and any more anyway, because it’s very, very simple to predict, prevent, and yes, even reverse chronic disease that every chiropractor in the U S has a potential to having. So we are going to talk about what we can do about it, because I always say this to my patients, and I’m going to say this to you just because you don’t feel sick. Doesn’t mean you’re healthy. No one wakes up and says, today’s the day I’m going to have a heart attack. Today’s the day I’m going to have diabetes today. I’m going to get diagnosed with cancer. No one says that you wake up today and say, Oh, what do I got to do? I got this many people. I got to do this. I got to do that.

But guess what? You have to take care of you. You have to take care of you. You’re probably taking better care of your car. Then you’re taking care of your health. And so what’s the risk, right? Sometimes we think we’re invincible. We hear people’s problems all day long, but we don’t even know what the real risk is to our own health. So I have a little risk assessment. I’m going to show you three questions. I want you to answer as we go along. So does anyone in your family have heart disease? And when I’m talking to heart disease, I’m talking high blood pressure, high cholesterol, God forbid that they had a stroke or a heart attack, right? Any of those things, or most importantly, does anyone had an early onset heart disease event? Like, do they have a heart attack before the age of 50 or before?

The age of 60? Those are huge, huge risk factors. In fact, even if it’s not your own health and you just have those risk factors, you need to know because did you know that someone in your family having a heart disease early onset is the number one risk. We know heart disease is the number one killer, and let’s face it. We treat people in pain all day long. We know it creates inflammation in their spine and their muscles, everything that we treat, but also creates it in their cardiovascular system. The difference is heart attack will kill you, right? We can get rid of that pain, but a heart attack will kill you. I want you to know your risk because if you have a family member that has early onset heart disease, that doubles your risk of having the same thing. If you have somebody in your family that had a heart attack or a bed or heart disease before the age of 35, that 10 times your risks.

But guess what? If you know that information and you know where you are, we can turn those numbers off, but I need you to look at it, right? What about this? Do you, or your spouse or your significant other snore, right? You think snoring? Like, what the heck? What’s, what’s up with that? Why are we talking about this? Right. But we know sleep is super, super important to your health, but did you know snoring has a higher cardiovascular risk than smoking or obesity and combined, right? That’s right. So if your, your spouse’s over there, snoring, they have a harder, a higher risk of having a heart attack than if they smoked and were obese. Right? And so the only way you’re going to know this is by looking at blood work and docs. I know what I am talking to all my friends. They’re not getting their labs done.

And I’m very worried about all of you. That’s why I am doing this because, you know, we take care of our patients, but we need to take care of each other. And that’s what I really want you to know. What about this? Do your gums bleed when you brush your teeth, right? Do you see like a little bit of blood when you spit out that toothpaste into the bowl, did you know that periodontal disease or bleeding gums will double or even triple your risk of heart attack or stroke? You need to know your lab numbers because it’s silent. You’re not going to come in and go. I think you know this right artery over here has got a little cholesterol in it. You’re never going to come in and do it. You have to know, but these are little signs that we don’t think of.

You think of, Oh, I brushed my teeth too hard. Or maybe I got, you know, adjustments to my Invisalign or whatever you’re doing. We always have an excuse, but the reality is double or triple the risk of a heart attack. Cause your gums are bleeding. So we need to make sure that you’re being taken care of because it’s just not just our patients. Right? We as providers are affected too, 90% of providers feel that healthcare is on the wrong track. I think you guys can all agree, right? We’re dealing in sick care and not in healthcare. And 74% of chiropractors are forced into early retirement due to health problems. That is just criminal. We need more chiropractors in our profession. We need more people helping people with what we do. And 50% of chiropractors have been reporting burnout due to poor self care, right? How many days can you go into the office?

Day after day? If you feel really bad yourself, it’s not even feasible. And then we have burnout, but what really is those underlying causes, right? That’s what we want to know. All we have to do is look at the statistics of the American population to see how crazy this is. Because one out of two Americans will suffer chronic disease. And I got to tell you, chiropractors don’t have an immunity to this. We don’t have like, well, it’s not going to happen to me. We all think we do, but we don’t because chronic diseases responsible for seven out of 10 deaths, right? We’re not just talking about pain here. We’re talking about things that are absolutely could kill us in 84% of healthcare dollars go towards chronic disease. Two thirds of Americans are overweight and a one in three are obese, right? It’s really crazy. And you know what, it’s the same thing in our chiropractic population of docs, auto immune diseases have tripled over the last 50 years, not to mention a pandemic, right?

And over half Americans are taking medications. How many patients do we have saying, you know, do you have any cholesterol problems? Nope. I don’t have a classroom problem. Why? See you’re taking a stat in here. Well, yeah. That’s why I don’t have a cholesterol problem. You do have a cholesterol problem. That’s why you’re taking the Stockton. We can’t put our heads in the sand anymore because you know what I need to make sure as this profession goes on, I’ve been in this profession a long time that we have docs who are able to take care of people. So we got to take care of you, right? Because you will never change things by fighting the existing reality to change something, build a new model and make the existing model obsolete. Right? That’s what we need to do. This is my absolute favorite quote is by Buckminster fuller.

And I just love that. So what are we going to do? I want you to know this, that every chiropractor, every chiropractor in every state in the United States is licensed to order blood work. I’m not telling you, you have to order, you know, draw blood in your office, but you are licensed to order it. And you’re licensed to order it on yourself, right? You are the patient. We want to take care of you. We want to help contractors learn this additional paradigm. We want you to start out and be the patient. We want you to take care of your families. Look at what they’re doing. Because if you started to do this, even in your practice, if you said, I’m just going to do it on me and your family, that’s awesome. We need that. If you sit down, I’m going to do it with my patients.

One doc, doing this could help more than 30,000 people. That’s huge. A movement like that could change the healthcare of this United States. And when was the last time you had your labs done? That’s what I want to know. When was the last time put it in the chat? Tell me, was it a year ago? Was it five years ago? Or was it like, you know, I really don’t remember. I don’t like going to the doctor. Right. But guess what? You can order it yourself on yourself and you can help prevent, predict and reverse any chronic disease. It’s super, super affordable. The cash prices are not, not, you know, expensive at all because we know that that can be a barrier, but no, one’s going to come in and say, Oh, I think my liver’s off of today. Right? You have to measure it. What measured gets measured gets managed.

And so is this for you? I want you to think about, should I get my labs done? Should I get the labs done on my family? I have the ability in my license in every state to order it. So if you are family or friends are suffering from a con chronic health issue. Absolutely do it. If you have any risk factors, absolutely do it. If you haven’t had your blood done in the last year, absolutely do it. You have to know, think about if you went and you didn’t get adjusted in a year or five years or however long it’s been, since you had your labs done, that would be really bad. Right? I always say, if someone told me I could never get adjusted again, I would die. That would be like the worst thing ever, right? This is super, super important. And this is for you.

And it’s to save your life is to save. Your practice is to save your family is to take care of you docs because nobody else is doing it. We have to make sure that our chiropractors are healthy and we’re taking care of each other. And so it’s not out of our reach. It’s easy, it’s inexpensive. It could save a life and it could be your very own or someone in your family. So please, please docs take care of you. If you want to learn more, if you want to learn what you can do to take care of yourself, let me know. Here’s my email, drj@vitalhealthprotocols.com, because let’s face it. We have to keep this profession going and we have to stay healthy to do it. So that’s it for today. Um, I want to thank ChhiroSecure again for sponsoring this. And I want you to join us again in two weeks with empowering women and Dr. Nathalie Beauchamp. We’ll be speaking to all of you. So have a great day and I’ll see you soon.

Join us each week as we bring you the best in business growth, practice management, social media, marketing, networking, leadership, and moms more. If it’s about women in practice and business, you’ll hear it here. We hope you enjoyed this week’s Facebook live event. Please like us on Facebook comment and share. We look forward to seeing all of you next week for another episode of empowering women in chiropractic. Now go ahead and hit the share button and tell your friends and colleagues about the show. Thank you for watching. Have a beautiful day. This has been a ChiroSecure production.

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Empowering Women in Chiropractic – The Impact Factor – A New Message for a New Year

Click here to download the transcript.

Disclaimer: The following is an actual transcript. We do our best to make sure the transcript is as accurate as possible, however, it may contain spelling or grammatical errors. 

Dr. Melissa Grill-Peterson, your host. And I want to say a big thank you to ChiroSecure for allowing us to bring today’s show to you today. We’re going to talk all about your message and why it really matters so that you truly can scale and make a massive impact in 20, 21 and beyond. So we’re going to bring up some slides and I’m going to take you through some key points today because over the past 20 years, both as a clinician, as well as a coach to the coach, if you will. Um, what I’ve done is I’ve been working both in front of the scenes and behind the scenes. And historically as chiropractors, we are amazing at what we do and we want to support and serve everyone. And so what happens is because we can help everyone, we think we should help everyone.

And that means often we’re not helping the ones that need us the most. Why? Because our message gets diluted. And if people have any type of confusion, the confused mind is a, is a mind that doesn’t buy it, doesn’t make a decision. It doesn’t move forward. So today I’m going to share with you just a simple framework of how you really count, get super crystal clear in this moment, in this new year to ensure that your message makes an impact. So I’m just going to go ahead and kind of slide through some of these and really talk today. We’ve got to make sure that my screen is scrolling properly here. So what we’re going to really talk about is, you know, since COVID some interesting things have shifted, right? Like everything has shifted, safe to say, but there’s so much new information that has come out.

And it’s really giving us an opportunity. Now, as clinicians, as business owners to do more than guests, we can leverage data and statistics to take a deep dive into what today’s consumers really want and how you can meet that need now more than ever in your practices and create actual new opportunities to bring new programs and content to go out and really make your impact. So we’re going to look at the data. What does it tell us what opportunities are there for you and how can you then leverage create a message and leverage it in a way that will really attract as well as expand your ideal audience. Um, and finally, we’re going to look at your mission and your message and understand how you can scale those because you know, you are here to make an impact. You’re here to make a difference. You’re here to touch so many lives and I’ve had the honor of working literally with thousands of what I like to refer to as healthpreneur.

So our fellow peers, not just chiropractors, but clinicians of all degrees and backgrounds and type, and everybody’s in kind of the same space. We all love to give, to love, to serve yet. Again, our message can get diluted, and this is one of the primary places in order to attract more people, as well as to keep the ones that you’ve got. You’ve got to make sure that you’re talking to that right person, because again, just because you help everyone doesn’t mean that you should. So a little bit about me. If you guys don’t know who I am, hi, thanks for tuning in today. I am Dr. Melissa Peterson for more than 20 years, I’ve been in the integrative health and wellness space, both as a chiropractor, as a board certified holistic health doctor, wellness coach, all sorts of fun things. But over the past decade, I’ve really grown into becoming an expert in precision longevity and specifically at the genetics.

And I’m partnered with an Academy that certifies coaches across the world in genetics and epigenetics and how really our inputs are signals from the outer world are influencing our very genetic potential. And so I put this message up here very specifically, because when I’m kind of front facing to potential clients, this is one of the ways that I would present myself. Hi, I’m Dr. Melissa girl Peterson. I’m a best-selling author three times summit host podcast, or set up epigenetic and precision longevity expert delivering high to get precision health optimization solutions for high achievers. So they can reverse age of balanced energy and perform at their peak so they can leave love and live life to the fullest. Now I did this very intentionally. I kept this up today. This is from a presentation I’m going to be doing next week, but it’s to an audience that is my ideal audience.

And I want them to know straight out of the gate, who I am and what I really do and why I would be able to support them right. To be so they can start to see a bit of themselves in my very description of who I am. So when we look at this, what I want you to remember is your message matters so much because your gifts are immense. Your talents are needed, but again, if your ideal client doesn’t know that you can help them, then they’re never going to come in. And typically what we have been taught to do is that, um, we’re taught to really go out and lead with, um, a doctor of chiropractic. So we lead with chiropractic as our message. Well, let’s think about this for a moment. The chiropractic is a title. It’s a description that is left to the consumer.

So what do they really know about chiropractic? Do they understand it through your lens? Do they understand it through the way that you deliver it? Do they know somebody that had a great experience? Do they know someone that had a not so great experience? You know, what is their current belief system around what that word means? So when we go out and we try to message through our titles, through our, what we do, sometimes that can actually create an limitation. It can create a limitation in the mind of the potential consumer, because people don’t buy what we do. They really buy the outcome that they want. It’s all about them. As much as we think it’s about us. It’s not always about our ideal client, the solutions that they seek. So the more solution forward we can be, the more that we can make our messaging about them and start kind of with that end in mind, then the greater, the impact that we can make and the better opportunity we have to truly attract and connect in deep and meaningful way with the very people we most desire to serve.

So let’s go ahead and give you kind of the forest centrals, right? So whenever I work with a client, this is where I start. So in my masterminds with all my fellow docs, we start with the four essential is your who, your, what, your why, and your health. And if you can really start here and use this simple roadmap that I’m going to walk you through, and I’m going to give you some examples, and I’m going to tell you how you can take this very simple framework and use it many times over so that you have consistent messaging that again and again, and again, speaks to the person you want to speak, to connects with their, wants their desires, their needs, and lets them know that you’re the person that can absolutely with certainty, give them what they want. Sound good. So when we think about the who, the, what the why and the, how the, who is, who’s your ideal client.

Now, I want to take a moment because when I do workshops and today’s show is short, so this is going to be really power-packed. But think about this for a moment, you might have 10 different types of avatars, 10 different main types of people that come into your practice. And so that could be when people come in for back pain, people come in for nutrition. People come in for pregnancy. People come in for performance. People could come in for a lot of reasons. And I absolutely know that you have the skills and the ability that you can take care of all of those people. But when it comes to really marketing your message, the idea is to start with one place with one big overarching promise. And you want to start to your audience that is going to respond the quickest. That’s going to really want what you’ve got.

Well, other people come, yes. Will you still offer other programs? Yes. So don’t freak out, okay. I’m not going to limit you here, but I want to help you to really focus because if you can focus and you can create clarity, then it becomes so easy to the consumer to see, Oh my gosh, that person, I didn’t even know that Dr. So-and-so did X, Y, or Z. Because if they only think you do chiropractic, then they’re putting you in a box. And if they don’t think that they need what you have, they’re never going to consider you for anything else. So when you hear me say longevity, I work in the, in the realm of precision longevity and human optimization. So there’s a lot that goes into that. You don’t hear me talking about nutrition. You don’t hear me talking about mindset. You don’t hear me talking about chiropractic.

You don’t hear her using those words. Are they a part of it? A hundred percent. What I’m speaking to is what my ideal client wants. I work with high achievers, they’re busy professionals and they want to continue to feel their best, look their best performance, their best, because they want to lead and love and live their life to the fullest because they’re really dedicated and they’re committing, they’re committed. And when their energy starts to drop, when their performance starts to drop, well, then their quality of life starts to decline. And that’s exactly the opposite of what they want. So they want to know how they can continue to really live fully optimized. Right. That’s my audience. Now, do I, within that? Do I have people that have hormone imbalance? Yes. Do I have people that have pain? Yes. Do I have people that are athletes?

Yes. Right. So understand that there’s different people that come in, but I’m starting with who is my most ideal. Like what’s the thing I really want to deliver to them. Okay. So the who, who’s your ideal client? So mine is a 43 year old, high achieving female. That’s my most ideal. I take care of men too, right there, right there at about 43, 44. Things are just starting to shift enough that they are going, Holy moly. I want to do something now. I’m not doing, she drives this and lives there. I’m not going into that type of an avatar. I’m getting some big chunks because I want her to know when I speak to her that I understand who she is and then I can help her. The next thing is what now you’re what is where you might want to think about my, what is chiropractic?

Well, my what’s precision longevity, right? So yours could be, um, you know, if it’s, if it’s chiropractic, what specifically does chiropractic deliver to your clients? Is it pain-free living? So let’s pretend for a moment your, what is pain-free living? So there’s a lot of ways to get to pain-free living inclusive of chiropractic, but also potentially some of the other modalities, some of the other programs and solutions that you may currently have in your practice. So I really want to encourage you to go a little bit more meta, like kind of chunk up a little bit more global and think what’s the big thing they really want. Well, they want to be pain-free. Okay, great. Why, why do they want to be pain-free so they can, this is a really important thing. And I want you to answer this for yourself. So who are they? What do you give them?

Right. Why is that important to them and how do you go about doing it? So let’s go to this next slide and go a little bit more into this. We’re doing good on time. Hoping you guys are enjoying this. If you’ve got questions, go ahead and put some, go ahead and leave a comment here. So I’ve got my production team helping with this right now. I’m looking at slides. If for any reason, I’m unable to answer your question right now during the live show, I absolutely will follow up with you. So at any time you guys need me, you got questions. I want to support you. And I also want to know how each episode that we bring with the impact factor can continue to really provide value to you. So any of these areas that we maybe don’t have enough time to go super deep into today, we can do on upcoming episodes.

So I want to know what really resonates with you. So let me know, tell me your, who, tell me your, who, who is your ideal client? Leave that in the messages. I want to know if you’re, what is it that you really deliver? What’s that big promise, that big takeaway that if they just come into you, they can feel like, wow, I’m going to get this big thing, right? My people are going to age in reverse. Your people are going to live pain-free so what’s that big, big promise. So now we want to think about, again, the, who, this is my example, high achievers. They want to perform at their peak, look and feel their best and live their best life. What precision longevity, that’s my vehicle. Right? And my, my big, what through precision longevity is they are going to age in reverse, right?

So that they can have all those things that they want. Um, and your why is, again, what’s really, why would they want this? Why would this matter to them? Why you, why chiropractic, why your services versus any other? Okay. So for me, my, why starts within their DNA and I’m somebody uniquely qualified to help them to actually unlock, understand, activate, and ignite their full potential that’s encoded within. So you’ve got to think about what is it that you unlock within your patients? What is it that you support and activate within them when they are able to experience pain-free living through your services, right? As an example, um, and then the final one. So your who, your, what your wife and your house. So how do you do it? And it’s easy to think about this. What happens every time I work with docs is this is where they want to get in the weeds.

And they want to think about, well, I do it with, I do it with a 14 day detox, and then I’m going to do some cold light laser, and then I’m going to do some supplements. And then I’m going to do, you know, 12 adjustments. And all of a sudden you get very granular, but the, how is still think kind of big picture magic. So for me to give you a container, I assess I test so they can have success. So I’m going to assess using our proprietary longevity, living blueprint, going through the nine hallmarks of what creates age optimization, right. Just living a long life. Well, then we’re going to test, we’re going to test and look at their DNA and we’re going to do comprehensive labs so that then I can give them their plan so that they can have success. It’s not just information.

It’s how do they implement it with a plan for success? So that’s my kind of one, two, three steps. Most places have a step one, right? Let’s come in and do an exam. That’s your assessment. Step two. Let’s help you to see. So if you’re doing x-rays, for example, it’s the same kind of thing it’s like, don’t guess, right? Let’s let’s really understand what we’ve got here. Let’s show you your potential right here. And then step three is really, of course your magic that you’re going to do. It’s your program. It’s your, it’s your gift. It’s your care. And that’s where you can use my word success. Hey, step three is all about you having the successful outcomes. You want feeling, living, experiencing a pain-free life. And we’re going to do this with your customized care here in the practice. So you don’t have to go into detail.

Um, you want to first just have kind of some, some big ideas with your who, your what, your why, and your how, because if you can kind of chunk down very succinctly and know who you really want to go talk to, and the ways that you can best let them know that you’re here to serve them. Then there’s not a lot of places you can share your message. Okay. And this is just a few, and I think a really great exercise that I love doing with people. Like, let’s say all of a sudden, you come to the, your, what is pain free living through chiropractic. Let’s use that as an example. So I’ve got to see if I’ve got a piece of paper here. There’s a process I love to do you guys call it a mind map? I don’t know if you’ve ever done this.

This is not on the slide. So let me just take a moment and explain it. You get a clear white sheet of paper or a big sheet of paper board, or a poster board, or, you know, get on a whiteboard, whatever big white open space, have some markers have something with color because it helps to activate the creative components of the brain. It’s going to open up your, your thought process of it. So we don’t want to be left friend. We want to be a little bit more right-brain on this activity. But what you’re going to do is you’re going to put a circle in the center of the paper and in it, you’re going to put pain-free living through chiropractic, Oregon, whatever your big, what is that you offer to your ideal, who your ideal client. And this is where we do all of a sudden, a little brain dump exercise.

So you can really shake the dirt off the roots and get some inspiration around what type of conversations, what type of content could you create? What type of programs, what type of posts, messages, videos, blogs, any of it that you could create around your zone of genius, that would be able to get your message out out of your office and out to the people who already know, like, and trust you, but also out to the other people who are maybe in your local area that don’t know you yet, but there’s an opportunity for them to, because you need to become visible. They need to know who you are so they can know like, and trust you. And so the simple exercise, mind map, putting the center of what your big, what pain-free living through chiropractic. And then your question is how are all the ways that I can tell somebody about pain, free living through chiropractic?

What are all the things that tie to this? What are all the talking points? And you’re going to just let anything come out. Maybe it’s like a vitamin D exercise, stretching, good nights, sleep hydration. What are all the things that impact pain in the body that you, as a chiropractor, you’re doing the adjustments, but what’s going to allow the adjustment to hold, right? That’s what they do when they leave you. And there are all these things that you’re trying to tell them all the time about in your practice. But what if you could just kind of brain dump all these things that you tell them all the time. And now you’ve got some ideas of how you could share the message through really interesting and timely and very specific little bite-sized pieces that tells the story about to your, who, what could be at play in creating pain and how they can break through that to experience pain, free living.

And as you share this message, you set yourself up as the expert that you are right. Hi, I’m Dr. So-and-so. I’m an expert in pain-free living here at so-and-so clinic. You know, every day we’re helping hundreds of people in our community break free of pain and live the life that they were meant to live, right? Freely, whatever, like living their best life kind of thing. And now you’re going to tell them all the ways that you do that, and these are all the places, your website, first and foremost, your homepage, this is the most important place right now. People are going to go find you there. You want that homepage to be super clean. What, excuse me, who you want their picture up front, like, or that big promise to whoever you’re who is, who are you talking to? What is it that you deliver?

And they can expect to get from you. Why do they want what you’ve got? Why does what you do matter so much? And how can they get it? Your website should have one consistent call to action. So if that’s call now book now request an appointment, click here to schedule. You want one consistent call to action. And you want that. Who, what, why and how present on that homepage, that simple formula can then be replicated in all these other spaces and places right throughout the office, everywhere from your waiting room to your adjustment areas, into the bathroom, you can have little one-pagers, whatever you want to focus on on that month, whatever you want to bring somebody who’s focused to it’s the who, the what, the why and the how super simple. Here’s what I got. Here’s what it does. Here’s how it’s going to help you.

You’re going to bring their focus in. So these are a lot of places. As you can see, websites, office, social media groups, podcasts, podcasts are a great tool. We’ll talk about those in upcoming shows, because it’s an amazing tool that you can leverage as a local expert and bring in other local experts. Not other, it doesn’t have to be other doctors. It can be other doctors of other types, but it can be other local business owners, other local, um, you know, organizations that already really deal with your ideal client. You’re all in the community together. So spread the love. And so podcasts become a really powerful platform. Again, we’ll do an episode just on that. So you can really get some insight of what you can leverage and how summits are an amazing tool. Um, ads, workshop, live streams, events, email. You’ve got an email list.

That’s like people who already know like, and trust you. You’ve got a client list. And so use it, use it, share messages, share information, whether you’re sending out a newsletter, um, you’re doing a weekly video, a weekly live, stay in touch with your people because they may have come in thinking you only did X, but now all of a sudden, if they realize that you do Y and Z, they might go, Oh my gosh, Oh, I’ve got this friend who needs to go see Dr. So-and-so, right? I didn’t know they did this and this. So the more you can be clear about your message and consistently share it out, the easier it will be for people to really understand what is it you’re doing. And I like to show this because most people don’t really understand marketing and your message is marketing. As doctors, we love to just go heal and to support and provide transformative results for our clients and patients.

Yet, again, if people don’t know what you’re doing, they’re not going to come in and have that transformative experience with you. So your message really matters. It’s so essential so that you can get it out. And what you’re seeing here on this particular slide is what’s called a marketing funnel and think of a funnel it’s just taking this wide kind of like huge field of potential and getting your message out there so that your ideal client can come in. Now, the more general our message, the wider, the, the, you know, the, the sea of people, but it’s more watered down. So the more focused, the more clear, the more precise you can be about who you’re talking to about the outcomes you deliver, then the top part already gets a little more narrow, but the people that are looking for that, now they’re going to see it.

And now this is the process of what built in marketing. It’s called the know like, and trust factor. They need to know you so they can determine if they like you enough to trust you, that you are credible, that you know, that you definitely are bringing value and that they feel you’re somebody that could help them. And that’s when they’re going to give you the lead. That’s when they’re going to call your office, that’s when they’re going to take action. And, or they’re hearing about it from somebody else, which is again, building out that what’s called social proof. Somebody else has an experience with you. They they’ve met you. Then you’re like, well, there’s a better chance I’m going to call doctor so-and-so. So realize this. Your message is what helps to attract people to you. And when you really want to cut through and you want to get right down to it, you want to think about where your ideal client already is.

And that way you have a better chance of getting your message right to them. Instead of trying to, I call it, throw spaghetti on the wall. So it’s sort of trying to just put it out there to everybody and think, well, I’m going to just take out an ad in the newspaper. I’m going to just put out this one video and it’s going to attract everybody. It’s not. And I’ll give you an example. So this past year, um, I did a five day online longevity summit, and I got about 4,500 new emails, new people onto my list that were said, Hey, I’m super interested in this topic. Now that is a warm audience. That is an, and they weren’t engaged during the summit. So now it’s an engaged audience who likes this topic of conversation. So let’s say again, your big result you deliver by way of chiropractic is pain-free living.

Imagine that you create a series called pain-free living, whether it’s a weekly video, you do an online summit, you do a weekly workshop in your community, something, but you start a series around that big thing. I tell people I’m going to help you to look and feel 10 years younger today than you did 10 years ago. We’re going to talk about age reversal, right? Boundless energy, peak performance, people that want, that are going to tune in. I had a lot of different experts. It wasn’t just chiropractic, right? But they tuned in because they’re interested in the topic. So when you know your who, and you really know, you understand where they’re at in this moment, and you understand where it is that they desire to go, why that’s super important to them, then what you’re able to do, because you already see these people, right?

You, you see them, you’re, you’re holding their hand. You’re taking them through the path of care each and every visit. So you really understand this journey. And I call this kind of this little straight face, like not scrappy is where they’re starting. Like they’re looking for something more. And on the other hand, yay, I’m over here. I have achieved it. Like I’ve gotten to this new state, this new expression of health and thriving, and what were the steps that had to happen along the way. So each of these little steps that have to happen along a client’s journey to achieving a new outcome, those are all key points where each and every one. Now all of these are going to have an adjustment in it, probably to some point, right? But it’s, it’s the adjustment and the adjustment. And what else? Because somebody comes into your office, they didn’t come in and just have that situation.

They came in and that’s a result of accumulation of what? And then they leave your office and they go back to their same environment. That’s triggering the same habits, perceptions and beliefs, which means there’s a greater likelihood. They’re going to keep doing what they’ve been doing. So what is it that needs to shift that needs to happen so that you give an amazing adjustment. And when they leave your office, they hold that adjustment longer. They’re getting ongoing benefits. Ian, you’re giving them more right of their piece of where they have to be accountable. They become the guardian and the custodian of their own health versus, Hey, doctor, fix me. It’s not your job to fix them. That’s not what we’re here for. Um, you know, because we can’t fix them. They can only fix themselves. And guess what, what if they’re not even broken to begin with, right?

We know that as chiropractors, their system is out of balance and the adjustment is restoring ease and balance to the system. So what else is creating imbalance in the system is adding to that subluxation. So think about that. And I’ll go a little metal what’s happening in their life every day and their environment. That’s adding to that imbalance in how their system is functioning. These all become key points to mapping your journey gang. We are blowing through this 30 minute show. So I’m going to quickly bring this together. Um, and I want you guys to know there’s huge new opportunities, right? So what the data is showing us since COVID, and we’re all experiencing it ourselves, people are obviously not out as much as they were. Their consumer trends have completely changed. Almost everything is online. Now, people shopping online, people are consuming online. Um, home is the new coffee shop.

So when we think about this, and there is absolutely an uptick in health and wellness, so people want more preventative products. They want to know how they can take better care of themselves. So what does this mean for you? What does this mean with your messaging? You’re an expert at this. How could you possibly look at this time in history as a new opportunity to create new expressions in your own business model, where you can both still offer the same great in office care, but have an extension and start to go virtual. So virtual practices are all about, I’ve got hundreds of coaches around the country that do this really, really successfully. You guys want to know more where you can reach out to me at any time. Um, you know, that’s, that’s what we’re here for. I’m going to be bringing the show to you each month so that you truly can have at your fingertips, the resources, the understanding, the information and the inspiration along with the next step implementation so that you can go out and really make your lasting impact.

So I just want you to start to think differently. I want you to realize that your message matters and you can share it. You can share it in your office, through your emails online. You can share stories. That’s kind of saying, Hey, why me? Why should I be your doc? Why are you, why do you need what I’ve got? Why do you want what I have? Why would you be interested in what’s going on in this practice? Why this, why this thing, why this pain-free living through chiropractic? Why now? Why at this time, is it important for you to experience this and why no other, why is no other solution as optimal as you? This is just a little story grid that gives you a path of understanding how you can truly go out consistently day after day and share your message, share it from your in-office patient encounters.

One-on-ones to start to think about again, scaling it and leveraging those social media platforms, um, in a really authentic way. So that you’re talking to one key audience. You’re really sharing consistently again and again and again, the big promise, the big takeaway that somebody will get when they work with you, I’m not going to keep creating new things. I’m going to keep letting people know you want to work with me. We’re going to unlock your code and you are going to reverse age and you are going to have balanced energy perform at your peak and live a life. A long life, well filled with vitality and joy. I’m going to say that again and again and again, because guess what? They don’t care how I do it. They just want to know that I can do it. And they’re going to come in and they’re going to work with me.

Same thing. If you get pain-free living or, you know, whatever your magic is, you say it again and again, and again, don’t continue to reinvent the wheel. Don’t make it about a title. Don’t make it about a gimmick, make it about you and your gifts and your talents because the world needs what you’ve got to offer. This has been such a joy today. If you guys want to reach out to me directly, you can go to my website, Dr. melissa.com. You’ve been seeing on the screen here, probably my longevity experts network. That’s where I connect all of my experts out with consumers. So listen, what a joy. It’s been a big thank you to ChiroSecure. This was so much fun today. We’re really excited. Dr. Julie is going to be on in two more weeks. You guys want to tune in with her and so much more so until the next time go out there, my friend, and continue to show up, share your message and make your impact.

Join us each week as we bring you the best in business growth, practice management, social media, marketing, networking leadership, and lots more. If it’s about women in practice and business, you’ll hear it here. We hope you enjoy this week’s Facebook live event. Please like us on Facebook comment and share. We look forward to seeing all of you next week for another episode of empowering women in chiropractic. Now, go ahead and hit the share button and tell your friends and colleagues about the show. Thank you for watching. Have a beautiful day. This has been a ChiroSecure production.

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