Empowering Women in Chiropractic – Best Practices: What’s Working Now to Attract MD Referrals

Click here to download the transcript.

Disclaimer: The following is an actual transcript. We do our best to make sure the transcript is as accurate as possible, however, it may contain spelling or grammatical errors.  We suggest you watch the video while reading the transcript.

You like the idea of attracting new patients from medical doctor referrals, doc, patients who are referred by doctors tend to. Start care and stick with it. And it’s just more wonderful to work with patients like that. But are you in a place where you have either try to reach out to doctors, but you feel like nothing’s ever come of it before?

Or you’re not really sure how to get it going well, you’re in the right place as far as this is Chen Yen your 6 and 7 figure practice. Make-over mentor atintrovertedvisionary.com and your show host today for ChiroSecure. And I look forward to helping you with this with what’s working right now, so that you could apply this to your practice, to attract patients without always having to feel like you need to be marketing all the time, because isn’t it exhausting to feel like you need to be spending money on ads, trying to figure things out spending time on it.

And then sometimes it’s not even fruitful. What if he had a way of. Approaching medical doctors, such that they do refer, because imagine if you even had three medical doctors sending you one or two referrals a week, what would that do for your practice? It’s one of the few approaches where once you get it set up, you don’t have to always constantly be.

Spending money on marketing or marketing all the time, because it, you can be getting referrals from medical doctors, even three months from now, six months from now or a year from now. But here’s some of the most common things I’ve been hearing from you. Quite a few of you wrote in an and said this.

So we’re going to be talking about. Answer your most common challenges and questions today. And for example, I hear, oh, it get no response from them. Many MD simply shun chiropractors and tell patients not to go to one or I don’t know how to get in touch with them. How do I get past the gatekeeper?

Some of you have even connected with MDs. If someone wrote a we’re connected to MBS, but referrals aren’t coming in, or I have medical doctor patients, but they’re not referring to me. So what do you do? So go ahead and type in the chat right now like this, actually, if you have ever experienced any one of those situations before and type in the chat, what scenario have you experienced?

So I get a better sense of. What you’re dealing with and we can we, I can help you best with it. So let’s talk about each one of the challenges that you have, those of you who wrote in have mentioned you’re experiencing it, what to do about it. The first thing is the no response from them.

One of the reasons for this many times is because of not really having an approach that works to get their attention, that would make them want to talk to you. Because many times medical doctors are busy just like you. And they’re. Have people trying to reach them, whether it’s vendors drug reps, other providers, nurses, all kinds of people trying to get their attention.

And they have a full schedule of patients. So what would have them want to talk to you and even start to develop that relationship with you? Many times? One of the most common mistakes I hear is not really having a strategy for this and not really having an approach that works. Now as far, and we’re going to be talking a little bit about that coming up next, as far as your first steps with that, that will work another another kind of concern, which one of you wrote in said hard time, finding medical doctors who are congruent with chiropractic philosophy and treatments.

Isn’t that frustrating when you feel like. There are medical doctors and perhaps other conventional medical practitioners who feel skeptical about what you do when you know that what you do is amazing for your patients. And in fact, it’s helped your patients to the extent that it’s much further extent than drugs and surgery might have when they have gone to.

That goes through the conventional approach for some situations before coming to see you. And This is where some medical doctors from having worked in different settings. So I’ve been in the inside of, for example, at Merck, at the FDA, in the outpatient setting, inpatient setting over the years, and working as a pharmacist.

So I seen the insides of what, in working with many medical doctors over the years, I’ve seen what gets medical doctors to refer. And what doesn’t. And from the comments I’ve heard from medical doctors and over the years, what I’ve noticed is this, unfortunately not all medical doctors understand and.

Maybe never will because they are pretty set in their ways that, that it needs to be this certain way. And then he needs to have it’s drugs and surgery and cause that’s what they were trained and everything outside of that is too risky, a thing. And the. It is true that not all doctors will refer, but you, the, you don’t need that many medical doctors.

You just need a handful of people who are your biggest champions, just as we talked about before, even if you had one or two providers or one, what two or three providers sending you one or two referrals a week, that can be very significant in the number of people you can help over the years. And The, as far as that goes, don’t get discouraged because you think where you’ve even experienced it before that some medical doctors, shun chiropractic also, I will say from having worked in the conventional medical system for a while, I noticed that there are many conventional practitioners, whether it’s medical doctors, nurse practitioners, pharmacists, and other kinds of conventional healthcare practitioners who secretly would prefer holistic options.

Do you know? I have a client of mine who says he, she has a she knows that a a surgeon who drives and he tries. 45 over 45 minutes to see a chiropractor because he doesn’t want his colleagues to know that he’s seen a chiropractor. Can you believe that? So there, there are medical doctors who secretly are into holistic options as well, too.

So believe me, there are enough of them out there to fill up your practice in terms of help helping you, them referring you and help you helping their patients. So another no I got from one of you, it was, I don’t know how to get in touch with oh actually I did before I mentioned that, I also want to mention that the idea of how, many MBAs simply shun chiropractors tell patients not to go to one or having a hard time finding MD’s who are congruent with philosophy.

So that’s exactly why. You need to educate them because the reason why they are not educated about chiropractic is because they haven’t really learned about it in school. Like the full scope of benefits that it can have for patients. Some of you are into other kinds of things like functional medicine as well.

And other types of things aside from just chiropractic as well. And so if not you who is going to educate them, Many times they are open to helping with patients outcomes. And when they hear about something that makes clinical sense to them, and it does work for their patients, they would be open to.

This is perfect for your area of opportunity to take leadership as a chiropractor, as someone leading the profession to change the paradigm of what many medical doctors in the conventional healthcare system. Providers think about chiropractic and holistic options. Okay. So another comment I got from one of you is I don’t know how to get in touch with them.

I don’t know what would be the most effective way to reach them in my area. That I hear quite a bit, right? What do you, what should you do? We should do email them, try to find their email and email them to do, go to their office. You call them what do you send them? Something by mail. What is the most effective approach?

It’s interesting because I’ve heard of a, when a practice management company suggest that you write down a list of a hundred doctors in your area and then look at reaching out to all of them. And when I heard about that, I thought, oh my gosh, it’s so exhausting. Just hearing about it.

Whereas our clients, aren’t actually having to reach out to that many people and they’re getting referrals. So what is the difference? And so it’s about having. A simple approach and having a system to plug into that works, for example, one hot tip about this is we could first start with low-hanging fruit and then we could go beyond that to beyond the low-hanging fruit.

So one way of approaching medical doctors with low-hanging fruit, I would, as far as low hanging fruit is who do you have? Mutual patient with where you have a patient you’ve gotten good results with. And then they also have seen a medical doctor, or, as we think about re reaching more medical doctors and helping their patients, we could also think about other conventional medical practitioners, too.

It could be nurses. The PA’s for example, we’ve had clients who have been nurse practitioners or nurses, and they’ve said, Hey, don’t forget about us. We’re actually easier to get in with, and then medical doctors. So yeah so then, and also other holistic practitioners, could you develop relationships with.

Naturopathic doctors, acupuncturists health coaches, who might do different things than you and you support each other. And it’s more of a team approach. So low-hanging fruit is for whom you have mutual patients, and then you just need to have a way of how, what do you actually say to them? What would actually get them to start referring to you?

And let me help you with this first step here coming up about, which was asked by another Chiropractor who said I’m not sure how to get past the gatekeepers. So because the gatekeepers try to screen you up. Don’t they that’s their job. Isn’t it. The front desk person, they are there to try to keep just the most important thing to be passed along to the doctor because the doctor is busy.

So how can you get their attention when there’s that gate paper right there. One way. So there are definitely ways to get past the gatekeeper and I, and as a part of our MD referral success systems. And one thing that you could do is to go around the gatekeeper. There are a couple of ways to go around the gatekeeper.

So one way is to reach out to medical doctors directly. Directly through messaging them on linked in. And then, because that way you’re not having to have that gatekeeper. And so would you like to have an exact script that a chiropractor client of ours has used and gotten in with medical doctors through their script?

So if you would like that, I made a give this link to you and you can see it below also. And you can just click on the link below and, or copy and paste or. It and get the free script. So it is, you can go to www dot, get more M D referrals.com forward slash linked in script. So again, it’s www dot, get more MD referrals.com forward slash linked in.

So can. Go there now click on the link and download the free copy and paste template you could use to, to get in with medical doctors. And then you just need to know what else to do after that, that, that ends up translating into. So the first, first is getting your foot in the door. And then how does that end up translating into referrals?

Because it’s one thing for them to know about you. It’s another, for them to actually think of you first to send their patients to. A second way of getting around the gatekeepers is something that our chiropractor clients and other holistic health practitioner clients, or. Very well, in terms of very successfully and getting referrals is what is to educate them, speak in front of them.

So how can you do this? So you could either be educating them one by one. It could even be done through a zoom. Or it could be educating their office of providers and their staff about it. In fact, did you know that front desk receptionist sometimes are even better sources of referrals for patients than even the doctor themselves?

So what do you say to that? So things like that. And then there are other opportunities to speak in front of a room full of doctors as well, whether it is in person. I know during these times some it, depending on where you are geographically, there are still opportunities in person where you could be in a room full of medical doctors.

That are it’s 10 of them or four 50 of them, or even more than that, it could even be done through a webinar way. So meaning that, for example, if you speak in front of medical doctor conferences, And you’re a main speaker there, then you can be or you could do in-services for hospitals and then be in front of more than one doctor at a time, because how many of you would love to be in a room full of doctors?

We had a client of ours. Who was in front of who did a talk in front of a very well-known hospital in the New York city area and got referrals from medical doctors. And that really helped him grow his practice significantly. And so as far as the Notice the opportunities, because you might think why don’t want to speak in front of a group of doctors.

I don’t feel like I, I feel like I need to know more before I do that. So here’s the thing you don’t have to even start with speaking in front of a handful of doctors. They could just be one provider. And then, or it could be someone who’s not a medical doctor. It could be a nurse or a nurse practitioner or a PA or someone who might just feel like a bit less intimidating too, because you feel like you, you don’t you just feel more comfortable.

In terms of. Feeling like you need to know more, so much more about chiropractic than other medical doctors already know. So I don’t worry about it at all. Now, as far as the, because when we actually work with our clients, what we do is help them come up with one, not several.

But just one. So it’s basically one framework. One, what I call signature talk that you can give in front of potential refers. So it translates into referrals sooner rather than later, because it is one thing to just educate them and it’s, and for them to see you as someone who’s smart and clinical. To see that you can really help their patients also because that’s what translates into referrals, not just when your talk is very informative, because there’s a difference.

And so I it’s about, having the ability to do both. Yes. So having that one signature talk dialed in is really important. And then you can use it in different situations, whether it’s in front of one doctor, you’re speaking in front of whether it’s in front of a room, full providers or. And it could be webinar based, right?

You don’t even have to leave your house or feel like, oh, I need to go and get dressed and go see someone at the doctor’s office. You don’t even need to do that. It could be at home, okay. So another note, one of you sent into me that I want to help you with is there, so we are connected to MDs, but the referrals aren’t coming in, this is what I like each one of you to do. If you either have an interest in getting doctor referrals, but you haven’t yet, or you’re currently getting referrals from doctors and you would like to have more referrals coming in from medical doctors is to draw a triangle. So draw a triangle and on the very top of the triangle.

You to write down. So what I’m going to have you write down it are because in order to want to get to get more referrals from medical doctors, it helps to have a, it’s an understand why they’re not, they might not be referring as much, right? So this triangle is going to help you with that.

So on the top part of the triangle, I want you to write down. Connection with you as a person or provider. So this is connection with you as a person it’s not necessarily, what’s your clinical knowledge of it. That’s certainly helpful. If you think about it, who, if you were, had your choice of referring and you knew, let’s say several people, you could refer to your patients of those people, you choose, who of those will you be more likely to choose?

Is it someone you tend to like more, as far as your relationship with them enjoy talking to, or is it someone who is a big grumble Bumble? Like really grumpy and all the time. So it probably someone who you enjoy. Joy talking to you and have a connection with, so that’s one thing which is on the top of a triangle to put on there.

So connection with you as a person provider, the bottom left of the triangle corner. I want you to write down trust in your modality. This is about whether the extent they trust in your modality, but not just your modality itself, as far as trust in chiropractic, it’s also trust in the, what you, the kinds of in terms of helping the patients, as far as you would like to attract, right?

With those kinds of health issues, what is their trust in you for those kinds of things and what is their understanding of safety and efficacy? Because if they don’t, if they have a concern about its safety or efficacy, they’re not going to refer many medical doctors are concerned about lawsuits these days, very under, in a very understandable way.

So they don’t want to be putting their license on the line to refer someone to you. And then you do something with their patient that they regret that they ever see. Because it’s causing them trouble and including legal trouble. Would you agree if that would be scary for them? And so many times medical doctors take the stance of, I don’t know what’s going on with that, so I’m not going to even go there.

That’s why they may not be referring. So it’s helpful for you to, in terms of that corner of the triangle to write down the trust in modality, including safety and efficacy, that’s the other corner of the triangle, the final corner of the trial. Here. Final quarter is top of mind awareness.

What is their top of mind awareness about you? And when do they, because many medical doctors are busy, they go about their day. Remember we talked about how you they’re seeing patients all day long and they’re probably really booked. And then all kinds of people trying to get their attention, whether it’s vendors, drug, reps, and nurses.

All kinds of different practitioners and providers, the patients and the patient’s family, all kinds of people trying to get their attention. So what would have them out of their busy day when they’re seeing patients, they think, oh, I need to refer this person to this chiropractor. So what would make them actually think that?

That’s really important as well. So I gave you the three triangle points. Now what to do with it is rate yourself. Think about one medical doctor you would like to have more referrals from and think about what you would rate yourself on a scale of one through 10, with 10 being the highest, what would you rate yourself for each corner?

And then we could look at how can we get you closer to a 10 in each of the three corners of the triangle? And that’s what will help have those medical doctors referring to you more readily is, the question to ask yourself is, do you have a system that supports getting referrals? Do you have a way of approaching the doctors to help them feel more comfortable and confident in you?

And, for example, these are things that we help our clients with. So let’s talk about. The here’s one final thing in terms of a common kind of concern or challenge, and frustration, a feeling, right? So one of you wrote in, I have MD patients, however, still they’re not referring to me.

So this is a situation where remember the triangle where they might have trust in you. As a person, as a practitioner, perhaps they may have trust in your modality and perhaps the safety. But they might actually not necessarily know or be very clear about certain situations that you’re looking for referrals from.

They might maybe they don’t know, you think they might know, but maybe they don’t know. Maybe they’re seeing you for. More generalized kind of pain and they have no idea, even though you can help them with this, they have no idea it could help support improving fertility or in terms of the yes.

And so there are. Things that they might not truly know about clinical wise. They’re also, what about top of mind awareness? Look at that corner of the triangle about top of mind awareness. So yes, they see you as their paint as a patient, but when they’re seeing, when they’re seeing a patient, do they come across a patient and they think thinking, meaning this is a perfect situation to refer.

That chiropractor, right? Are they crystal clear about that? So it’s about how are you communicating that to the medical doctors so that when they are in the room with the patient, that they remember that, and once you have made a CA a con an initial connection with the doctor by the way, those of you who want that script again for the LinkedIn script, that’s just one way to get to.

There are several other ways, but I’d want to give you at least one way to get started with, so that is the you can go to www dot, get more MD referrals.com forward slash linked in script. So when you, in terms of, after you have started developing that relationship, Remember, it’s also about how do you continue that relationship so that they refer and they continue referring because have you ever experienced before, maybe you’ve heard your colleagues say, Hey, I reach out to that doctor.

I thought they would refer. We had a really good conversation and they’re not referring so many times. I noticed when chiropractors tell me that and I asked them to dig in deeper and find out what’s going. And I noticed that it’s because usually they think they have this unrealistic expectation of them getting a whole flood of referrals from just having talked to the doctor.

What’s right. So usually just think about it. If someone just met you and they said they could help your patients, are you going to send every patient to them pretty much that you think they can help? How how likely is that right? So the likelihood goes up when they’re educated more, feel more comfortable about those corners of the triangle, for example, especially the safety and efficacy, which you can do by educating through a webinar or zoom or a talk.

Like I mentioned to you before that speeds up the process of getting referrals sooner rather than later, or, and, or also, what else, how do you. How do you keep them in your top of my keep in top of mind, awareness that, and help them feel comfortable in starting to refer, having a system for that in place that supports you getting referrals.

So that’s what you’ll need next. And for those of you who want help with this and would like systems to plug into that work or what guidance to get this going so that you’re able to start attracting those referrals. Remember, like three, three providers, any one or two patients a week that adds up, doesn’t it.

And with, especially with ad costs rising these days, and with you per perhaps experiencing that, the sources of getting patients may be aren’t working as well, or even if they are working as well as really important to diversify, especially with things changing and shifting. And reach out to us at introvertedvisionary.com.

So go there now and then click on the button to get in with us and happy to see how we can help you grow your fast practice faster, whether it’s through doctor referrals or in other ways. To you, helping more people who need you and waking up the planet because more people need to know about chiropractic.

More people need to know about holistic options that can really help them beyond just what they may know about with drugs and surgery. And you are an important key to that. You’re an important person to be able to change. The trajectory of people’s health situations and conditions and issues, but more people need to know about you.

And that can only happen when you are able to educate more and also have providers even start referring you because it just will snowball from there. So do you having an amazing year go to introverted visionary.com and happy to help you further? So till next time,

 

 

Empowering Women in Chiropracrtic – Medical Emergency and the Chiropractic Philosophy

Click here to download the transcript.

Disclaimer: The following is an actual transcript. We do our best to make sure the transcript is as accurate as possible, however, it may contain spelling or grammatical errors.  We suggest you watch the video while reading the transcript.

Hello, and welcome to another episode of Empowering Women in Chiropractic brought to you by ChiroSecure. I’m your host, Dr. Cathy Wendland. And today I’m going to talk to you about a topic that’s a little bit more challenging and very near and dear, unfortunately, to my heart. And that is the medical emergency and your chiropractic philosophy.

So today I want to talk to you about how do you. Makes the choice or sometimes it’s not actually a choice of going the medical route. And how does that fit in with your philosophy now in the event of a medical emergency, we understand that sometimes life has limitations and the body has limitations and there are limitations to matter.

And sometimes it’s not actually a true. It’s a necessity or a requirement or an obligation to go the medical route. And when that happens, so often I’ve talked to patients in pregnancy situations or in difficulty conceiving a child or in birth situations where the medical route has to be. Obtained. It has to be perused.

They have to go down that journey because there is a medical appointment or a medical emergency. And how do you deal with that while still maintaining your chiropractic philosophy? One of the things I’ve talked to women about for many years is that. When you have your strong philosophical base, that’s the ground upon which you stand.

And when you stand on solid ground, even when the world is trying to rock you back and forth, if you’re standing on a rock, a very solid rock. You’re able to plant your feet firmly and understand that while I may have to sway a little bit, I’m still going to stand tall in my roots, and I’m still gonna stand true to what I believe.

And I may need to use other options momentarily, but I’ll always come back to my roots that has benefited so many people in our profession. And so many of our patients to know that when you have that strong philosophical base, when you know, that you know, that you know that the body needs no help, just no interference.

When you know that the body is a self regulating self healing organism that we just have to allow it to do what it needs to do when we come from that ground. From that standpoint, from that philosophy. It’s a lot easier to be able to weather the storms because the storms do and will come. And maybe, hopefully for most of us will never experience them personally.

But our patients may and our family members may, and when those storms do come, we have to be like the Palm tree. That can bend and sway as the storm is coming, but still hold true to their roots so that we don’t bend and break. And so that we don’t get completely knocked over so that we don’t completely fall off of our foundation.

But we learned that sometimes we do have to bend and sway. And one of the things that I remember always hearing and always being taught as a student in that seminars is that there are limitations to me. And sometimes we do need other options, but as so many of you have lived your life and have said many times God family chiropractic.

And when we follow that order and we really take care of ourselves and we do things that are in our best interests, when an emergency situation does come. It is heart-wrenching and it is difficult, and it is hard to accept that there may be a time and a place that crisis care or interventions are necessary.

And for our children, that becomes very difficult if they’ve been raised in this mindset and they’ve been raised in this model and they have a strong philosophical base and they have a strong hold to our paradigm. It may be difficult for them to understand. Why would we need outside in intervention when they’ve been taught their whole lives that we live in inside out lifestyle.

So it is important to hold true to your philosophical base, but as so many chiropractors poured into me recently and poured into my daughter, for those of you that don’t know the situation, I’ll talk about that in. There are times when help is necessary. And there are times when we need to not only ask for help, but accept help.

And that goes for ourselves. That goes for our children. That goes for our bodies. That goes for our situations that we may find ourselves in. And when we understand our principle, our philosophy that, life flows from above, down, inside out. But at times there may be a crisis that requires extra help.

We have to be able to have those conversations with our loved ones, with our patients, with our family members. Sometimes even with ourselves that we’ve done all that we can do. And right now there is a limitation to matter. We’re not starfish. We don’t grow back a limb. When one is cut off, we can’t always fix everything.

Positive mindset, affirmations, visualizations, the chiropractic adjustment eating right now. Can we keep ourselves healthy? Yes. And that’s what the chiropractic philosophy is about. That’s why we don’t talk about how we cure anything. What we do is detect and correct for table subluxations. We adjust the subluxation to allow for the restoration of health and sometimes.

That’s just not sufficient because there’s something more dangerous or more gravitas going on that needs additional help. So for those of you that have reached out and asked about my daughter, or for those of you who maybe don’t know. My 11 year old daughter is born at home. Chiropractic philosophy, never been inside of a medical office has only been adjusted her entire life.

She’s been to dentists and she’s been to chiropractic offices and she’s been to every seminar. Most of you have met her, so she fully embodied. Innate potential. And she fully embodies the chiropractic philosophy and she gets this mindset and she talks about it and teaches it to her friends. That life is for the living and that what life flows from above, down, inside out.

And that the body needs no help, just no interference, but we took a routine set of x-rays on her to determine when she’d be ready for braces. Sun was starting his braces. And we found out that her wisdom teeth were growing over the molders and we’re ultimately pushing the molders down into the job on which were causing them olders to start to hook into the job bone and much like a Molly bracket that you would use to hang something heavy on your wall.

Those roots of the. Would eventually start to take a hold into the job on, and if you’ve ever put a Molly bracket in your sheet rock, that the only way to get it out is to basically yank it out and put a big hole in the sheet rock. And that’s what we’re facing with her job bone. So the only option was to hurry up and remove the wisdom teeth and upright the molders before they were fully entrenched into the job bone causing jaw damage and ultimately bone graft surgery.

Every time she grew up. Unfortunately, she ended up with an abscess because her body is so strong and immune system is so amazing and she just healed so quickly. As most children do that. She sealed up the opening and kept an infection inside and we had it removed, cleaned out. It came back. We ultimately ended up in the emergency room, transferred to a children’s hospital where she had four surgeries total in three weeks.

It was a very devastating situation having to put her on antibiotics and pain medicine, all of which she didn’t want to do. She was very adamant that she trusted her body and her body was brilliant and she trusted her Nate and she didn’t understand why we had to do these things. So we involved her in every conversation with the surgeons and the medical team and the infectious disease.

She participated in all those conversations. And I made sure that she ultimately felt empowered to help make those decisions because ultimately. I wanted her to feel empowered and I wanted her to feel strong and I wanted her to still embody those principles that we taught she and my son and my patients.

And I know your family members and your patients, you have instilled those mindsets, those philosophies, our paradigm in them to understand that the body is strong and it is capable. And it knows what to do. Just like when I’ve been so blessed to talk to so many of you and the women in our profession and your patients.

About natural pregnancy, natural birth, natural parenting, and instilled in those women. The idea that your body knows how to birth a baby, we don’t need medical intervention unless it’s an emergency situation. And so we have had those conversations. I know you have had those conversations and it’s important to you.

Remind ourselves in those moments that while we do stand firm on our philosophy and chiropractic is our choice. It is our healthcare choice and it is our model, our paradigm. It is the way we raise our families. Sometimes there are limitations to matter. We have a wonderful colleague in our profession who is dealing with a heart issue right now.

And it’s a congenital heart issue that needs. Surgical intervention. And so we pray for them and we send our love and we send our healing energy that direction, but sometimes we do need additional support. And so when it comes time for you or someone in your family, or one of your patients to have to go this route and make these decisions, it’s important to.

Make someone feel like they’re making a bad decision or make them feel like their body is not smarter. Their body’s not capable of that. Their body is not strong because after all, that’s what has been pushed upon women for generations when it comes to the birth process that their body’s not strong.

It’s not smart. It’s not capable that they need a team of doctors and surgeons to oversee the birth of their baby. Before their baby is even due so that we can steer them down a medical route. And I’ve talked about this for many years. Why do we meet with an obstetrical surgeon? Nine months before the baby is born to start preparing women mentally, that you may need this team of doctors and surgeons.

When what we should be doing is empowering women, that their body is smart, brilliant, capable. Their innate intelligence knows how to make a human being from one cell from mom and oneself I’m debt and create a perfect living human being that will know how to grow and develop inside that womb. And we’ll know when it’s time.

To be born. And we teach women that concept and we teach our children that concept and we teach our patients that concept and we live and breathe and embody that concept. So it is a little bit difficult and it is a little bit trying, and it is extremely emotional when you or someone, has to cross that threshold into a world that we don’t exist in, into a world that we’ve chosen not to participate in.

And I will tell you that there were. So many tears shed about having to enter into a medical world and having to enter into a, what I consider to be a merry-go-round or an up and down rollercoaster that we’ve intentionally steered clear of for so many years. Now, when this happens to you, I assure you that your community will pour love all over you.

Like I am just absolutely honored humbled and blown away by how so many in our profession. And so many of our patients and colleagues and friends have just poured their love all over myself, my daughter and my son, but somebody somewhere. May say something that just gets to you, they may ask, how could you go that route?

Or why would you need to go that route? Or why would anyone need a medical intervention if they’re under chiropractic care? Because doesn’t chiropractic fix everything, doesn’t chiropractic, cure everything. Isn’t chiropractic the answer to everything. Nothing is bigger than life. And the big idea is the biggest idea that we know, but nothing in the green books and nothing in most of the seminars that I’ve attended and nothing in my education ever said that we are the end all be all.

We want to be the primary choice. We want to be the philosophy. We want to be the lifestyle that we embody, and we hope that our communities will embody, but we understand that, you know what? Sometimes people. Don’t live a healthy lifestyle. Sometimes people don’t have an active lifestyle. Sometimes people’s work schedule.

It causes them to be more sedentary than they would like. And sometimes they just don’t have the time, the energy or the desire to make the healthcare choices that would serve them the best. And sometimes situations arise where there is an emergency where there is a sports injury or a car accident or.

A congenital anomaly that was unknown or there’s something going on that just absolutely requires a medical intervention. And so when your patients or your community, or somebody reaches out to you and asks you, if chiropractic worked so well, why would you need a medical intervention ever?

Because. It’s not a one size fits. All right. And it’s not the end all be all. We live by the chiropractic lifestyle. We embody that you live by that lifestyle, but explain to those people and lovingly explain to your patients that while we do profess this, and while we do live this, and while we do embody this, we understand that, there are exceptions to the rule.

I can’t just drink good water and eat healthy fruits and vegetables and expect everything to be perfect. I also need sleep. I also need a positive mental attitude. I also need to get adjusted. I also need to keep my nervous system functioning at its greatest capacity, but if there’s an infection, the body, usually the immune system can fight it.

And sometimes we need a little bit of help and those. And emergency situations are there for that reason. And when we rely on the emergency situation for emergencies, it does what it was designed to do. Let’s just not make the slip and start living. As if that’s the only way to take care of things in our life, we know that we have to live, we know that we have to eat clean. We know that we have to drink right now. My daughter has been covered in prayer every night as she sleeping. I am reading all of your beautiful words and prayers to her. And I thank all of you so much, but I want you to know that while I never imagined this happening in our lifetime.

And I certainly was never prepared for this to happen. We didn’t even have insurance because my children get adjusted. She’s a home birth. We couldn’t get insurance. They claim she’s not a us citizen because there’s no hospital birth. So we didn’t have insurance because we didn’t plan for this, but mentally we’d been preparing ourselves to keep our bodies healthy.

And physically, I know you have been doing the same thing mentally, physically, emotionally, you’ve been preparing yourselves, preparing your families and preparing your community, your patients, your staff, to do the best. They, that. To live with a positive attitude, to not always look for the doom and gloom in life, but to basically go forth with that positive attitude that I can, I will.

And I must one of the affirmations that we utilize. So much in our eight days in the hospital and I’ve utilized and taught to so many people, because it was taught to me is Dr. Sid’s affirmation. And Dr. Sid taught us this affirmation that I absolutely love and use. And this is for you, right? I am healthy.

Every cell of my body is healthy right now. This minute I am healthy. I do not need to become healthy. I am healthy and I am happy. Every cell of my body is happy from the top of my head, to the tips of my toes. I am happy. We use that affirmation to conceive our son. We use that affirmation. With my children, their whole life.

We use that affirmation in the children’s hospital with my daughter. And we’ve used that affirmation every day since just to continue to reaffirm that our bodies are smart and capable. And with the chiropractic adjustment, we can restore health. We can remove interference. We can allow the brain cell and the tissue cell to communicate so that life can be expressed at its fullest potential.

And as we come into the Christmas season and it’s only days away and we come into the end of the year and the happiness of looking forward to a new year. I want you to know that the darkest night. Was just two or three days ago, right? That winter solstice, the darkest night has passed. And each day we get an extra minute or two of light, an extra amount of time to rejoice.

We get extra love, extra sunshine, extra happiness. And as you come into the new year, I want you to embody not only the chiropractic mindset, but the vision of hope. Ability to care about other people. The greatest gift that we have even greater than the gift of chiropractic is the gift of love. And to be able to give our love freely to other people with no expectation in return to give, to love and.

From our own abundance with no expectation of return. That is the lasting purpose that was instilled in me as a student. That is the lasting purpose that so many in our profession share with their families and their communities. And it is what I truly believe is going to help all of us in this next year to live in a sense of abundance and abundance of.

An abundance of love and abundance of community and abundance of support and abundance of people lifting each other up because many hands make light work. And when we live in a state of abundance and when we give freely from our own abundance, we are fulfilled. One of the things. I have always believed from Dr.

Sit is that we are a hollow vessel that love innate intelligence life force. It flows through us. It needs to flow out. And the more we allow it to continue flowing through us and out to those around us, the more our cup is refilled, but if we hold onto it, then our cup is so full. We can’t accept anymore.

Be that hollow vessel, allow it to just completely flow through you and out to everyone that you encounter. As my good friend, Dr. Sharon Gorman always says, you cannot. Out-give the giver. So in this season of hope and love and giving and rebirth, I want you to remember that what you say matters, what you do in your offices matters the love, the life, the blessings that you bestow on.

Other people are gifts that they may not be ready to receive. Keep giving them because we have to learn how to accept help. We have to learn how to give help. We have to learn how to give and receive, and life will give us lessons to make sure that we continue to learn that. When it comes to anyone, having to face a medical emergency, understand that if we can keep them adjusted as frequently as possible as they’re going through this challenge, we will give their body the best ability to stay healthy.

If we pour out love and blessings on them. If we pray over them, if we make sure that they are nourished and they’re able to sleep and rest and still embody those five pillars of health, that we’ve always talked about that my good friend, Dr. Brian stencil recently wrote the dream lifestyle book, which is diet, rest, exercise, attitude, and mental impulse free to flow in that body.

If we continue to bless each other with those five pillars of health and make sure that. We do what we do best, which is detecting correctly with table subluxation. Then we can trust that our patients and our family will be able to weather any storm that comes to them like a Palm tree that can bend and sway and return to its strong.

So I want to say a tremendous thank you to ChiroSecure for all they’ve done for women in chiropractic for the past several years through the empowering women in chiropractic webinars series, which has just brought so many amazing hosts and guests to all of us so that we can learn, grow, and benefit and share this information with our communities.

I want to say thank you to the chiropractors watching right now. We’re watching. For what you do every day in your communities, because I assure you, it matters. You are changing lives, you are giving your families and your community. Hope you are giving them help. You are giving them a positive outlook and you are impacting their lives on such an amazingly grand scale that you probably will never even understand.

We plant the seed. For the trees under whose shade, we may never sit, keep planting those trees. Ladies, I am so grateful and appreciative to you for what you do. And I look forward to sharing stories, hopefully hugging you in person in the very, very near future and learning and growing together with you in the new year blessings to all of you.

Thank you so much, much love and appreciation. And I look forward to seeing you on another episode of empowering women in chiropractic. Bye-bye everybody

Join us each week as we bring you the best in business growth, practice management, social media, marketing, networking leadership, and lots more. If it’s about women in practice and business, you’ll hear it here.

We hope you enjoy this week’s Facebook live event, please like us on Facebook comment and share. We look forward to seeing all of you next week for another episode of empowering women in chiropractic. Now go ahead and hit the share button and tell your friends and colleagues about the show. Thank you for watching.

Have a beautiful day. This has been a ChiroSecure production. .

Empowering Women in Chiropractic – The Do’s and Don’ts to Managing Negative Reviews Online

Click here to download the transcript.

Disclaimer: The following is an actual transcript. We do our best to make sure the transcript is as accurate as possible, however, it may contain spelling or grammatical errors.  We suggest you watch the video while reading the transcript.

Welcome my chiropractic friends, ChiroSecure family. It is so good to be back. I missed you. I hope you miss me too. And if you didn’t, don’t worry today is all about making sure that we have the do’s and don’ts when managing negative reviews. Listen, I get lots of reviews, so my skin may be a little thicker than most, but.

What I want to do in today’s presentation, as we are winding down this very extraordinary year is to ensure that you know how to best manage your social media. So to do that, we’ve taken a full presentation. To really look at what about the reviews? Do I even care about social media and what’s really going on?

So we’re getting started here today with the do’s and the don’ts of managing negative reviews. Now, before we get start. As always, I want to thank our corporate sponsors. As we close out the end of 2021, it has been a very busy and extraordinary successful year. And it’s because we’re reaching the general public with our message about chiropractic even during a pandemic.

And we were very proud to have such wonderful and generous sponsors such as you, our. And our corporate sponsors such as ChiroSecure. So we love ChiroSecure. We’re so grateful to them as well. If you’re not a member, don’t worry. This is the year to treat yourself to the best marketing opportunities the profession has available by going to F for cp.org/package your gift to yourself in 2020.

Moving along. I want to say this slide points out a few things. It is looking at. What does it mean when chance in crisis starts to come together? Here’s the thing. When you look at a negative review, it’s your chance to split. Spin is incredibly important. It’s the narrative Baton behind the opportunity for your clinic.

This is an important topic for you to understand, because it provides you with the chance to take a potential crisis or patient situation that could spread to the entire community involved and you can make it right. And that’s why you’re spending your time. Really wisely today is your going to learn how to make it right when it’s wrong.

It’s all about preparations. It’s all about the do’s and the don’ts and we’re going to start right away. So for many of you sitting there today, you’re some of you’re saying I actually hate social media. I actually don’t even want to get involved in social media. Let me stop you right there. I’m going to give you some stats.

You get to choose how much time you spend on social media and you get to choose who does it. And I like to think that the consumer’s looking for you. So please help them find you first and foremost, but let’s look at these stats cause they’re real 93% of compete consumers using the internet, finding local business last year.

87% of confused consumers read online reviews for local businesses, and that’s usually in advance of visiting that location. So they’re checking you out and they’re learning what others are saying about you before they actually make the move. Reflect on that for a moment, 71% of patients using online reviews as the very first step to finding a new doctor, is that new doctor going to be you?

I sure hope so. The health care industry actually ranks third in most read online reviews. That’s significant Siri memory. If you came in here with a negative attitude and you don’t like social media, I get a turn you around. We get to make this profound in 20 22, 60 6% of patients feel it’s at least moderately important for providers to respond publicly to honor online reviews.

So what I’m saying here is we need to get you active more important. Social media is about social communication. It’s not a one-way street. So if the patients are responding and giving reviews, guess what? We need you to be acting accordingly and really responding back. So let’s look at the dude. This is the positive of what happens when a negative happens.

So let’s tackle what it looks like. So let’s say you got a one-star review on Google first and foremost, read the review. And as I have to, sometimes I have to grind my teeth. Cause there are people out there that you’re just going to think you’re fat, ugly, and stupid. That’s okay. They had a bad hair day.

I don’t know. Don’t take this personally know that there’s a perspective out there and you can work with it first and foremost, you got to put your pride aside. And that sometimes is a little hard for me, but I still do it. And I apologize. Yes. I said the, a word apologize. Put your pride aside and post a genuine apology to the patient.

Their experience is valid. And just because your perspective is different than theirs, it doesn’t lower. What they’ve chosen to publicly share on mine. When you start off the response with an apology, you are in fact disarming the anger feelings that individual has posted, and it also reflects well on the public perception of you when others do in factory.

The next thing you want to focus on is the future. Okay. We all get stuck sometimes with a review that we don’t want, and we need to acknowledge that you regret and you want to offer to resolve the situation. Look forward to the future. You want to be able to get in touch with them, provide a direct phone number for that patient to call for example, or if it is your patient and you have their number, I would actually.

Call them and ask them, how can we work together to ensure that the situation is resolved? Their experience with you is dependent on what you do. And as you go, the next part of this is there will be spams and I guarantee you there’ll be fake patient reviews. Now some websites actually will help you to get rid of these fake spam.

Unfortunately, there are some such as Google. It’s a lot harder to get rid of them, but if there is an imposter out there and you’ve never cared for that patient, you actually do need to report it as spam and let the directors of that particular social media platform know that it’s a fake patient and that you absolutely dispute this fraudulent claim when it’s raised, do not.

Let it sit on your social media. You need to get active on this. So you do unfortunately have to monitor your online reputation fairly consistently. And perhaps, maybe you put that with your front desk to say at the end of the month, let’s do a full review or what it may be every two weeks. It depends on how busy and active you are on social.

However, let’s spin this to the positive. Now you want to thank all of those positive comments that are actually coming in. Remember I told you those reviews that you get on Yelp and Google, for example, are those patients engaging on your social media accounts? So what do you want to, do you want to ensure that either you or your staff are actually taking the time to respond?

As I said, previously, social media is meant to be not a one-way communication funnel. So finally, our last do, now this is a tricky one. So that’s why we’re on ChiroSecure is that you want to actually decide whether or not you’re willing to give a. Okay. Every situation’s different. I cannot guide you in this and don’t choose to guide you because you need to actually think through the situation.

And I would encourage you to contact your malpractice carrier and ask them because they’re the experts. When it comes to the dues. Now let’s get to the don’ts. What don’t you want to do? You do not want to get into a public argument. Those just go haywire and they go haywire fast. And it actually becomes really negative on both parties, because there’s a public view.

If there is dispute, you don’t want to upset current patients and you certainly don’t want to amplify what they’ve already said. That was. So be very careful. This is the place where lawsuits begin, and this is the place where he just don’t want to be the other. Don’t be very careful when you responding to the actual claim because you have.

HIPAA compliance to think about, and you want to ensure you never give specifics and, or the condition. And it’s very hard when you start getting into a back and forth with a patient online, because things can slip and things can be said that may or may not be helpful at all. So we just want to really be careful on that.

The other part is you don’t want to respond to trolls or fake patient. Like the, do we just covered flag that review and let the universe do its work because really when you get into the troll situation, you don’t want to be activating further trolls to come to your site. So be very aware, be very cognizant and know you can flip a negative to a positive, you can spin it.

You can engage more positive press for your practice by being engaged on your social media, thanking those that are sending. And wonderful messages to your social media site and then deal with those that are negative. I think it’s in your best interest to always be as kind and as caring as you are with your hands, as you will be on social media.

Now let’s move to some further don’ts don’t and last but not least. Scare yourself away from social media, because I just presented these don’ts. This is not a time to be afraid. This is a time to engage. So let’s go some fun things. I’m going to share with you that tip sheet, this new tip sheet here is all about that negative online review.

It may be inevitable. You can spin it. So I want to have something that walks you through the do’s and the don’ts spend some time with your front desk, or whoever’s helping you with social media just to go over and make sure that these are best practices and that you want your staff to be aware that yes, it could be as bad as the doctor always runs.

And sometimes you need to just pay attention. Maybe you are always running late and you thank them and say in 2022, my resolution will be, I will be on time. So let’s just keep going through and thinking about what are the things that make our practice special. The time is now at the end of the year to start preparing yourself for the beginning of 20, 22 and in, this particular best practice handbook is going to help your staff and yourself focus on the things that maybe throughout the year you’ve put aside and never thought about. I would encourage you doctor of chiropractic to sit with your staff and maybe take a chapter a week or a chapter a month, whatever your office can withstand.

Make it fun, make it something that they look forward to rather than detesting, we have another office meeting. So I would think maybe taking them for breakfast or lunch and going over this would be a fabulous next step for you as we are on the word faggot. It is you my foundation member who has helped us be fabulous this year.

I want to go over some fantastic opportunities that have come to place this year. Thanks to your support. First and foremost is our video word. What is a video award? Don’t you worry? I’m going to share with you in just a moment, but we’re really proud. This is a video word for the, I know, pain. 32nd.

Commercial that as was aired 25 times during the summer Olympics. And boy did, we hit it out of the park over 200 million impressions. And I think this is one of those moments where we just have to really give all of ourselves a pat on the back for being able to get our messaging across. And as it’s not easy during a pandemic to do all the things that you’re used to doing.

You were there for the patients and you really did care this year. The next speaking of caring is the military tool kit in case you missed it. That was our new launch. Last month. It was to support veterans day and. Public relations theme of the month, which was taking care of our military and veterans active military needs your support veterans absolutely need your care.

So please make sure you’ve gone through the military toolkit, utilize some of those new infographics next year and be accessing the care for these veterans and active duty military that they so very much. The next piece is the toy drive. Now, many of you are sitting there right now and thinking, oh, toy drive.

I meant to do it. I should have done it. It’s okay. Listen, you may not get a full blown toy drive this year, but work with your staff for next year. There’s nothing better than to see a wonderful outreach to your community to build on Goodwill. Chiropractors are more than just putting hands on patients.

And we know that we want to be able to be really active in the community. And if you can go do some service, that would be a blessing way to celebrate the season and or gift cards, whatever you can do, make your patients aware that there’s a community charity that you’re supporting, that you love, that you’ve adopted into your office.

And that caring goes a long way because it shows how. And truly caring. You are to make your community a better place to be. As we go through, I want to thank a few sponsors. We had an incredible outreach of new corporate sponsors and it was thanks to foot levelers. Our chairman, Mr. Kent, Greenwalt added a bonus to the end of the year to get more sponsors on, to help us get our messages.

I also want to thank Dr. Ray Foxworth from Cairo health USA for also joining in this fantastic opportunity to help more sponsors come on that. I would need you to understand that our foundation is run by dollars that come from you and the dollars that come from standard process. Again, he, Mr. Charlie Dubois, the owner of standard process brought 34 of his standard process reps to become members to support.

The chiropractic profession. So we want to thank them individually as well. What’s up next? My good friends, the new podcast episode has come. We’ve had episodes season one, end two, and we’re winding down 2021. We’re ecstatic with the results of those. Two seasons of our adjusted reality podcast, trusted by the adjusted there’s 10 episodes in season two.

Don’t miss it. We have a ton of new content that you can share with your patients. Listen, this year alone, there’s an estimated 100 in 20 million podcast. Listeners and experts actually anticipate that 2023. There’ll be passing 160 million listeners. That’s amazing. So I need you to listen to the podcast and determine which ones you want to share with your patients.

And when why, because this is a fun, relatable way to engage health by weaving chiropractic in. And I’ll tell you it’s just been fun. It’s been really engaging to see the level of excitement that has actually created a buzz because it’s trusted by the agenda. Now looking back over achievements this year, this is where you should be very proud.

I cannot thank you enough for being part of our foundation because look what we’ve done this year alone. We have fostered four new awards for the profession. Three. We’re direct from the quality of our work on that production of the 32nd chiropractic TV commercial, which aired in the NBC networks during the summer Olympic games.

So I think. The commercial won a telly award. It also want a PR daily and a video award. So our podcasts also took home a digital health award for its content. So let me ask you this. You’re sitting there thinking, so what do I care about the award? And what are these words? Anyway, let’s just start with the tele award.

The tele award was actually a word that started in 1979 and it was to honor excellence in local regional and cable television commercials. And it showed the best work that was created across video for all screens. And the tell your word received 12,000 entries from 50 states and five continents, and we won gold.

So let me tell you why is that important? Because we’re not just hitting our communities. We are intensely. Hitting the world over 58 countries watch the Olympic commercial. So that’s why you want to be excited about the tele award. But what about that video award that you just talked about that we got last month?

This is really exciting because again, it was part of the Olympic video and it honors excellence in the aspects of video production. The competition is administered and judged by an association of marketing and communication professionals and attracts tens of thousands of entries. Oh, for over about a hundred countries.

Think of that. Think of our profession ethically winning not one, not two but four awards this year, the Reagan award that you see in the corner, there is the award that honors people, teams and organizations, that’s you are my organization that projects to help building awareness and important causes across many platform.

So why are these so important? Because we’re building. A statue of importance for the chiropractic profession. So every single American knows, not only are we trusted, we’re safe, we’re efficacious and corporations are seeing the return on investment. So please feel free to share these awards on social media because we came together to make an amazing moment happen.

Now, speaking of moments happening, remember. If you’re not a foundation member, please do. Why? Because the gift you’re bringing to your clinic and your community is this simple, easy, best practices. Getting out the research, the infographics, the white papers, communication by video advertisements, you name it, make it easy for yourself and make it this simple.

Look at this roadmap you literally is. Week by week clicking, go clicking, go. You want to become a gold member at a hundred dollars a month. Like Charlie, the boss standard process reps, you get to customize everything, make it easy on yourself. Invest in the profession. Invest in yourself, use these roadmaps to make a major difference for you, your clinic and your prosperity in 2022.

Prosperity is important and you need to sharpen your. So you can literally now click on every single one of these when you come to the foundation and you want to look for the webinars that we’re hosting, it’s amazing. They come in your email when you join the foundation and you can sign up for all of them.

If you’re a silver member, you can go whenever you want. And it’s really the best of our profession that come to speak. And these speakers are amazing. And some of you are paying hundreds of dollars just to go to a seminar to see them, listen, you can come for free. If you join the foundation, you will get these.

And this is what sharpens your saw for not only. Put your staff, on the left and right side. The left side is you’re going to see practice progress, webinar series for DCS. That’s that kind of bluish. Then on the right side, you’re seeing practice progress series for CAS. So you’ve got the whole team.

Building better practices. So make sure that you keep an eye out for those webinars, because I can tell you we’re getting amazing results with them and we get fabulous feedback. Now, speaking of fabulous feedback, we have the road to Olympics and of year video. I want to share just this snippet with you right now, so that you can see what it is, and then you can click for yourself and watch the whole thing.

So let’s go ahead and watch the video.

And I will want to encourage you to watch the whole thing, because when you’re a supporter, one of the key aspects is this. You get to have access to all the materials and you get to also be very proud that you’re sponsoring the future of chiropractic. So I want to thank each and every one of you and know that you’re an immensely important part of our success.

2022 is our year 2022 is our year together. And prosper. I want to thank each and every one of you, I wish you the very best of the holiday season ahead. And I want you not to forget that we have the fabulous and outstanding doctor, student, who is going to be kicking off next week. So don’t forget.

Come on back every Tuesday to ChiroSecure, because when you start to sharpen your saw for success, the patients know that. The community notices and most importantly, the entire profession wins. So speaking of winning 2022 is our year. Let’s continue to keep winning together. Thank you all very much.

At time you joined the most powerful team of successful doctors and chiropractic and go for the goal. Simply go to www.f4cp.org/package and get your customized practice success solution.

Empowering Women in Chiropractic – 3 Simple Tips: More Patients & Cashflow During the Holidays

Click here to download the transcript.

Disclaimer: The following is an actual transcript. We do our best to make sure the transcript is as accurate as possible, however, it may contain spelling or grammatical errors.  We suggest you watch the video while reading the transcript.

I think it’s slow during the holidays, or maybe it’s quite busy, but then after the holidays, people fall off the bandwagon, they drop off care. Isn’t that frustrating? This is Chen Yen and your six and seven figure practice make-over mentor and hosts that today shows so welcome. And today I’m going to share with you three.

Tips, simple tips to help you with bringing in more patients and cashflow during the holidays. I’m also going to be giving you something that you can copy and paste that when it worked for one of our clients and bring in 14 new patients, I thought, what if it could even just work for bringing one more new patient into your practice?

How would you be like that? So I’m gonna make sure to give that to you by the end of our show, TAs. As far as tip number one. So I’m going to share with you some very practical tips and maybe even you might think, oh I’ve heard that before, but guess what? If you’re not doing it, the question is not like, all right, have I heard it before?

The question is, are you doing it? And when do you put it in place in your practice, it’s going to help. So the first tip houses you with. The situation of whether you have insurance or not. So I’ll, if you do have insurance, then one possible way to increase patients during the holidays is to highlight that to your patients.

Bring it up in your visits, email your patients about it, have it up on your website, bring up how use up your insurance before the end of the year before your insurance runs out at the end of the year. So that’s one simple hot tip that if you haven’t put in your marketing, if you haven’t put it, sent it out by email reminder or mention it to your patients, great to remind them another tip related to this is if you.

Don’t accept insurance, then what can you do? So even if patients are a possibility of some of your patients are easing HSA accounts. And they don’t necessarily have to be. You don’t necessarily have to be a part of insurance plan and everything, but then they could use their HSA account as long as they’re spending it on qualified medical expenses.

And so one possibility is in your marketing, you can be bringing that up too, or you can bring it up verbally to people. Hey, if you have an HSA or know someone who has an HSA, it’s good, T eight, you can use it before the new. And certainly as a H S aides don’t have to be spent before the end of the year, but you could still bring it up as you could use it before the end of the year.

Because think about the things that you’re reminded of and then end up doing when you’re reminded of it. So the second simple tip to bring in more patients during the holiday. So you have more people to help is. To reach out to them in different ways for, because they are likely distracted by lots of different things.

Would you agree even yourself, would you agree that there’s just so much going on sometimes during the holidays and different things, getting your attention and sometimes taking care of yourself may fall to the wayside because you’re so busy taking care of other things, other people gifts and all kinds of things.

And. How can you stand out when people are really busy and distracted is to reach them in other ways than you typically would, for example, do you currently reach out to your patients by text and or even if you do currently, then what could you text them that could bring in could make them think about, oh, I could come in or even.

Be referring people. Would you like to have an exact copy and paste template that you can send out by text? Or even if you don’t have texts, you can send out by email and it could bring in more patients into your practice when you’re feeling slow or Be attracting more referrals into your practice.

And this actually works anytime during the year, even aside from holidays, but especially during the holidays when people might be busy and they’re more likely to actually see a text versus respond to an email. So click on the link, I’m going to pop the link below. Click on it and get the free copy and paste templates that you can use right away to help support you bringing in or patients into your practice this week.

So that’s the second hot tip. And then the third hot tip is one possibility is to also look at what are. Ways to connect with your patients during this time that could remind them of you and also be an appreciation of them as a patient. So one thing that you may have heard, but then I’m going to share with you something you likely wouldn’t have hurt as much of as well that you can put in place that would bring in more patients and referrals.

So at one thing you may have heard of thought about is, oh, okay. Maybe I could Send my patients on a personal note and thanking them for being a part of your mission and your, and that it’s been, a joy to help them. And then you could also in that know, decide if it makes sense for you or not, perhaps to Give them the opportunity to give a gift to their someone they know.

So what does this look like? So it could be, maybe it’s a free initial exam. Maybe it’s a something that is. Beneficial and could help their friends or family members. So that way you can include that within your notes. So it’s a personal, has a personal feel to it, and it can remind a patient of yours to share what, how you can help people with other people they know.

So another possibility is, have you ever thought about. What if you were to be getting referrals, patient referrals from other practitioners, whether it’s medical doctors, other holistic health practitioners, acupuncturists, naturopathic doctors, functional medicine, practitioners, health coaches, massage therapists.

What if they could be sending you referrals into your practice? So some of you may have begun, may have gotten referrals already, and some of you would like to develop a relationship. With providers for referrals. So if you already have referral relationships and this could be good opportunity to appreciate that relationship and and then mentioned something in there about looking forward to working together.

Improve patient outcomes together, in, in the new year. And so when you do that, I can help remind the provider who’s been referring you patients to even send more patients as well. And it’s just a nice gesture of appreciation. And for those of you who would like more effective ways, especially related to providers in terms of what if you could actually.

Three referrals a week from a medical doctor. What if you had two providers sending you one or two referrals a week? That’s still as up, and or three providers sending you one or two referrals a week. What would that do for your practice? But what if you don’t already have those relationships with the providers right now?

What can you do? And so I actually get into that in my free training or my free masterclass on. How to, what’s worked for a lot of our clients to bring in a consistent flow of patients through medical doctors and other kinds of practitioner referrals. And you can go to www dot, get more M D referrals.com.

So it’s www.getmoremdreferrals.com. If you would like further help on that. Now let’s talk about the another key way to. I’m going to actually give you some bonus tips. How would you like to have a couple of owners tips that you could use to be bringing in more patients in cashflow during the holiday?

So now a bonus tip is because this is something that I hear from a lot of chiropractors is. People get busy around the holidays. They aren’t able to keep up the routine of their treatments and visits, or maybe they go out of town or just aren’t able to fit in their schedule. So they tell you that they’ll book when their schedule opens up.

And what happens has that ever happened to you before, where they tell you that? And then. They don’t book. And then you feel like your front desk is in the mode of having to connect with your patients and then they may not get ahold of them. And then after a few weeks, it they just seem like they’re fucking, and then after a month they’ve seemed to have dropped off care.

Has that ever happened to you before? So what can you do with this? Especially during the holidays. It’s a very simple thing that. Help people be less likely to fall off the bandwagon that your patients, what it is ’cause what happens? What happens at the, currently with your fear process? Do you currently suggest that they book an appointment after this visit and then they go to the front desk and then when the front desk person says, Hey, let’s get you scheduled.

And they’re like I’d have to look at my schedule. I don’t have it with me. And then they. So this one simple gesture can help increase the chances of them booking it then and there, or pay more attention to it even afterwards as well. What is it? It’s to walk up to the front with your patient and then say directly to the front desk person and to your point.

This is a key say, directly to the front desk and your patient, and look at them in the eye, look at your patient in the eye and say, I want to see you next week, or I want to see you X date, right? I want to see you within these few days of this week or whatever it is, and look them in the eye and say that you to make sure you get.

And then tell that also to the front desk person who is booking, because have you ever noticed that even if you were going to see a doctor and your doctor. Says something to you very directly and with emphatically, right? How would you take that in versus if a front desk person just said, Hey, let’s get you booked.

So you’ll probably likely have more put more weight to whatever the doctor said to you. So same thing when you are. Making that connection with your patients to, to encourage them to just stick with it. And this is a tip you could use outside of the holidays and especially around the holidays, as people are really busy.

And as far as a. Final tip. There are a couple, I think they’ll give you a couple of bonuses that we’ll see. So go ahead and like this if you’re finding this helpful, go ahead and like this comment below. What if you’ve experienced what I’ve talked about so far and any, if you find it hard.

So also make sure you get the templates too. So the template, the free copy and paste, you could just swipe it, copy and paste it and send it out by text or email to help you bring in more patients and even referrals during the holidays, click on the link below. It’s a, if you’re just listening to this and it’s a new patients introverted way for slash templates.

So new patients introverted wait for it. slack.com. New patients introverted way.com forward slash templates. Okay. So let me give you another bonus tip and their bonus tip is to send out a special holiday offer. So you might’ve thought about this before. But. I may share with you something that might be a little different than you’ve thought about before.

Cause maybe you’ve heard about, oh, maybe we’ll give a free, screening or initial exam or something or frame of thought, something like that for a holiday offer or maybe gift certificate, kinda a holiday offer depending on what else you’ve got grown in the practice and what’s going on with the laws of your state and profession.

And also if you accept insurance or not, and make sure you take these things into consideration, so you might’ve thought about doing something special during the holidays for your patients. What you may not have thought of before is, what if coming up here, maybe not now. Exactly, but what if during the new year you had, cause have you ever had people asking you the same things over and over again?

You feel like you’re repeating yourself to your patients? What if you were to put that. Helpful information and education into something that you can sell and that’s even automated. And so for example, we have clients right now who are offering detox programs or online programs, weight loss related, and doing a group way.

And then getting people signed up for it. So imagine not having to trade time for money, imagine being able to create something. And have people benefit from it over and over and over again. And those are the kinds of holiday offers that our clients are actually putting in place and making available to their patients and clients right now, not just with Hollie offers related to chiropractic care or functional medicine.

If those of you are into that, or, not just that with trading time for money, because if you’re still trading time for many years, still trading time for. Great. So what if in the new year you could have something like that in place that you could offer. These are some of the things that we help our clients with.

For more six and seven figure practice make-over tips, go to introverted, visionary.com. And that way you can benefit from some of these things that we’re talking about today and take it further here because it you’re able to help more people and reach more people at once when you have. It’s a system in place that supports you, generating new patients and cash flow.

Even during times when it gets slow, whether it is during the holidays or not. With that, I look forward to seeing you on our next show.

Empowering Women in Chiropractic – Stocking Stuffers to Build and Brand Your Practice in 2022

Click here to download the transcript.

Disclaimer: The following is an actual transcript. We do our best to make sure the transcript is as accurate as possible, however, it may contain spelling or grammatical errors.  We suggest you watch the video while reading the transcript.

Hi, it’s Monika Buerger and Elizabeth. Hello. We are here and excited to talk with all of you about some amazing stocking stuffers to build and brand your practice for 2022. Woo. Can you believe we’re heading to 2022. Ah, crazy bones. So first of all, as always, I want to thank ChiroSecure for giving us this platform, to get this information out to all of you, to help you build your practice and influence the world even on a bigger mass scale.

So we are going to dive in and dig into some fun stuff. And everybody Elizabeth, you and say, hi, Elizabeth is very sad today because she had all these lights. That were twinkling and ready to rock and roll and her battery died or is denying. So anyway so first of all, how can we help you stop? You’re stocking stuff.

You’re stocking for 2022 and build and brand your practice. First of all, it starts with you. You, and you take time for yourself. So what I’ve been telling my gang that I mentor. I want you to learn for ours, especially on weekends. One thing that I advocate is unplugged from the world for at least one day a week.

All right. Kids and animals pick up your energy like that. All right. They’ve got you pegged the minute you walk in the room. So if we’re not on point, if we don’t have enough bedroom and neuro adaptability and we’re burned out, they pick up on it. They’re going to pick up on our tension. Being self-aware and putting some reserve in your own big account is not selfish.

It is essential. So unplug. I really advocate everybody applied for one day. Get off the social media and rest reset rise. And repeat does if you take time to rest reset your mind, body and soul. You’ll have the energy, the fudge room, the neuro adaptability to rise and repeat this day after day. So you’ll be able to rock and roll and ready to build your practice.

It’s this energetic exchange that we have it, the world is all energy based and when we don’t have enough energy, the universe is not going to bring you those building blocks and bring you those people to your office because it knows. You’re too tired. You don’t have that bandwidth to serve these people.

So number one, stockings diaper, rest reset, rise, repeat and unplug. Okay. That’s number one and don’t feel guilty about it. All right. So next, take a look at some of your simplest business practices. Number one. The first call a patient gets the first impression of your office. It’s like that show what’s the bachelor, the bachelorette, the first impression rose.

So what is your first impression rose to your community? When they call, what message do they get? If you want to build and brand as a family, wellness based pediatric pregnancy based, whatever your practice paradigm, while you want. Does that message they get right when they call it, they not getting a live person.

They’re getting a message. Does that reflect your brand? Is your message just very general. Hi, you’ve reached first family chiropractic or first step chiropractic. We’re not able to answer your phone, call us back between the. Or maybe something along the lines like, hello, you’ve reached first family chiropractic, where we specialize in family, children, and pregnancy put a little bit more off into your message.

So that’s one tidbit along the lines of that first call, when your staff answers the phone, they’re the first contact point, right? Is simple question to pin your brand. Pivot your message is say it’s a new. Yes. I’d like to make an appointment with Dr. Berger. Fantastic. Would that be for you or your child?

My child. Just putting that, planting the seed in the brain that, yeah, we’re open to see children in our practice. So little things like this little tweaks, little things can be the big things. All right. So get your messages in order, right? When that person calls and here’s your message and your court. Get your staff on point to say.

Yeah. Awesome. We would love to see you. Would that appointment be for you or your child? Okay. Right there. Pivoting your message. All right. Your paperwork. Yeah. Your paperwork. Not how so much, how it looks. We want it to look nice in a nice form forms of worth, but what does it reflect about you? Couple things, your pediatric paperwork in particular, even my adult paperwork, because my practice is largely based on it’s not a musculoskeletal based practice, I have a very well entrenched wellness practice. So half of my practice is neurologically based pediatric. Disorders. I don’t want to use that word disorders. But struggles and the other half of my practice is adult and pediatric chronic health issues. So both forms of my paperwork, talk about a birth history and why I think that’s important as chiropractors.

We are. We are looking at the five T’s right. Trauma, toxins, thoughts, technology, tethered restriction, the stress. Was there perhaps a biomechanical stressor from the birthing practices process, where there was a C-section involved or a difficult labor diff difficult delivery. So biomechanical stress or a physical or an emotional stressor, like a lot of prenatal stress.

That sets the tone. If this is your bag of chips, right? You gotta go buy your, you had roll by your BOC, your bag of chips, whatever works for you. But if you want to create this, we’re talking about a peach show here. If you want to create a family wellness, paeds, pregnancy based practice, get those questions on paper that just makes people as you’re going through the history with them, it makes them think.

Maybe there they are pregnant. The adult patient is pregnant when they’re coming in. Maybe they want to have more children. It starts setting the tone for getting them to think about what you offer and why are you interested in this information and how does it fit into your practice paradigm? The other good question I like to have on my my.

History form is a question about their academic learning environment. Do they do they go to a traditional school setting? Do they go to a private school, a charter school? Do they homeschool? Not only for me because I deal with so many sensory dysregulated little fiddle farts. It might not, it’s a concern of mine to see what their environment, their learning environment is like from a sensory perspective.

But it’s also for me to know. Are they, let’s say they’re homeschool. They have a lot of homeschool. Co-ops out here in Idaho where I’m based. When you’re starting a practice, this can be a great for me was a great jumping off point in my California practice and my Idaho. Where I would say I as a part of my community outreach service and my donation back to the community, I adopt a school every school year.

I don’t personally have time for that anymore in my practice now, but this is how I built a lot of my practice. I adopted a or two or a classroom. For that school year and what this looked like was I might go in and do educational talks to the kiddos in that classroom. Or one year I did an educational talk.

And then it was a, for a second grade school teacher. This was in California and all the other second grade school teachers heard about me doing this presentation to her classroom. And they’re like, we want to, we want you to do it for all the second grade school classes. And then it got to be for the whole school.

And then it got to be multiple schools and it builds from there. Once you get in there and you build your name. So having this question on your questionnaire helps you get that connection. You might find out that this parent is actually, they had of one of her homeschool co-ops in town. And you might want to say, you know what I would love to do to an educational segment for your homeschool co-op and they get to know about chiropractic.

And whatever subject you matter, you might want to go in again, BOC should abuse that your bag of chips. Do you want to talk about nutrition chiropractic, do a series? What works in that paradigm? But the other thing that can happen is, and this was a big thing, a really big deal, especially when I transitioned to Idaho, was I adopted a school.

One year. The first year I was out here and what we did was we went in and were able to do a whole sensory learning sensory motor learning, talk as a continuing ed class to this junior high. And then I donated to them to their special education classroom. I had donated things like physio balls. For the kiddos to sit on what I call seat cushions, they’re vestibular discs for kiddos that can’t sit still and that are antsy and so forth.

So by getting this information, you can see maybe are there some connections you can make with that that families, school environment learning environment, and you start getting your name out there, new market, especially if you want to build a brain. Learning challenges kind of practice. So that question can take you a lot of places.

All right. Next. So that stocking stuffer number three. So second step number one. Was you number two. What does that first call like? What messages they get from that first call? What impressions do they get? And then what is your paperwork? What pearls can you choose from that paperwork? For the impression, what is or fourth rose for stocking stepper is what is the impression when they first walk in your office?

What does that first rose impression look like? Is it clean people with kiddos? Want a clean office? Okay. Is it warm and inviting? What is your staff? What is the sensory experience like? So many people, including adults, especially your little hearts have sensory aversions. Is it too light, too bright, too loud.

Do we need to tone it down a little bit? That initial thing, when you walk in the door, so I say you and your staff one day should step out of your office. Go for a little walk and then enter your office through the front door, like a patient and stop look and listen. What is that environment? Tell you. And then you, as the doc, I would do that when your staff is there and things are in motion and you sneak out and enter yourself as a patient to see what that environment feels like.

Now, the other thing that this is probably not going to go over so well, but When I first started in practice I was given advice to if you drive a rather nice vehicle which is fine, you’re, you’ve worked hard, you’ve got through school, you’ve been successful, but you might want to park that out around, back and not out front.

’cause sometimes taking in people’s money for services, which you are well-deserved to do. So get that monitor out of your head. But people will judge you depending on, what you drive, how you look et cetera. And they do that about our offices as well. So sometimes if the office is a little bit too upscale, They that can be a message that if you’re asking them to pitch to invest in their health and their child’s health at a certain level, they that can be something of a negative image having nice, clean, inviting fun environment have soothing colors.

Yes. But. Having large upscale environments can give that negative message. So just take this into consideration, right? I’m just the messenger and Elizabeth, just the messenger. We’re just trying to help you out here. Now. Next stocking stuffer, a kids and family area. If you want to have a family friendly kiddo fiddle part based practice, have the space for them.

Do you have a hangout? For families and kiddos. So I have behind me, blah, blah, blah. This is one of my treatment rooms actually. But in my, when you walk in my office, the, you have the general waiting area and then in the back you see a very beautiful jungle mural and we call it the jungle. It could probably, when I think about, I should call it the family house.

Anyhow, but it is a place for kiddos to hang out and their parents, if they want to hang out there too. So it is known. It is seen that because we w we’ve gotten over the years and I’m sure you all have had I can’t find a sitter. Is it okay if I have to bring my child one day? Absolutely. When they come to your office, they see that you are a family for any kids.

And, absolutely. We have kiddos hanging out there all the time and it, better yet. We see so many families including the kiddos and it’s so you building that message. So have a family fun area. It doesn’t have to be huge. I do, suggest that is off. And if you’re working with kiddos, especially if they have sensory expression issues, they can be a little bit.

Less tolerant of environment. So it is a quiet area for themselves and less disruptive for your general flow for your adult patients. So that’s sucking stepper number. What are we on five stocking stepper, number six. What’s on your walls. What’s that commercial? What’s in your wallet, right?

Capital one. Okay. Anyway this is burger brain going crazy. So what’s on your wall. Are they, what’s the message you want to portray? Do you wanna portray a musculoskeletal based environment? Do you wanna portray a health environment? Do you want it to be all chiropractic based messages? Do you want it to be family-based messages?

I have a little bit of both. I have some traditional paintings that reflect. My message. I have a beautiful painting. I got of a pregnant woman. I should have taken them off the wall. I’m going to show you, but a beautiful painting of a pregnant woman in my hallway because of the pregnancy aspect. I have a beautiful painting of two little girls.

They’re two little sisters in a garden. And then I have my chiropractic messages too. So what is it? But my chiropractic messages are based on paeds and based on a wellness brain-based. Paradigm rather than pain based. So look at what’s in your wall. What does that mess you? You give me the wall behind me.

This is one of my treatment rooms. Obviously don’t take yourself too seriously. If you want to work with families and kiddos, you’ve got to learn to be, spit on pooped on, laugh about it. It’s all cool beans cafe. So this is one of my higher sensory load rooms. Meaning those kiddos that can handle that sensory expression expressive.

I love this room. Okay. It’s a mural. I went on my way. Okay. So it’s got fairies and flowers and all this fun stuff. It is very alive. And family-based, I have another room that is more calm, not that much on the walls, more muted if they need a lower sensory environment, but we’re very neuro adaptive in our decor.

So think about that. What’s the literature stocking stuffer. Number seven. What is the literature you have on display? What are your, what is your messaging within your environment? Do you have the pathways from ICPA, the pathways magazines out there? Do you hold a pathways club? Do you have a lending library that ha.

Cook books for kids and whatever that message you want it to be. All right. I have, and we’ve done a show on this before, where I have patient prompting questions. So they’re on the front and backs of my doors, my treatment doors, my bathroom doors, and I change those out regularly. So what is that meant?

That is a question posed to my patients. Do you have the blue light blues and that is referring to the tech blue light from the technology. And I have pictures of kids on the computer and I have different images and things like that. That’s to get patients to ask me questions what are you talking about?

The blue light blues. But that opens up that conversation for me. With, you know what? We can see sleep issues. We can see behavioral issues with kiddos. We can see a lot of spinal issues because they’re on their computer all the time or on this technology that opens up the basis for you to bring those kiddos in and educate the family on technology.

So again, these are little tidbits. You do all these little things. They add up. To an internal marketing educational strategy where you’re going to really not need a lot of those external marketing strategies and not worrying constantly about how do you get new patients in it becomes its own revolving door of amazing messages that brand do.

Does your external market. Match your internal dialogue. Okay. It’s kinda like we say about walk the talk about health, but does your external marketing and your internal marketing match is what you’re putting out there on Facebook and Instagram and all those technological based social media outlets.

Is it matching your internal? Okay. So what is on your walls? What’s your literature. And then I’m stocking stuffer. Number eight, the grand finale. When I just got through doing a consult right before I jumped on here and I finished my consults up with an office tour. And so they get to see the whole flow of the office.

They get to see that. Hopefully to them, it resignates as a warm, inviting environment for all ages and all stages. All right. I take them through the whole tour. I kinda, the way my office is laid up, it’s like a loop and we end up in what is my sensory gym and And then back to the front desk.

Now I was talking to an amazing person in one of my mentoring groups. And she was saying that her staff also gives a welcoming toward the office. And, they show where the bathrooms are. If you have a copy or tea display area or what. And make them feel part of the family and invited, but she had a in her sensory area, she had a massage table and I like a high chair English word.

I got the German word in my head, but for adults the stools that can you sit higher up on anyway, next to that and her office staff said, this is where Dr. Does her infant exams. Because the table is good for her to get a good view and let’s cover some on our spines and the patient was like a baby exam.

Yeah. Doctor X, Y, and Z works a lot with kiddos and PR in this particular case, it was. Especially little ones after they have what we call a tongue revision. That’s one of the things that she looks at a lot. And so she could do her exam here. It’s just a nice environment and easy for everybody to hear.

And what happened that person was pregnant. A, had one little fiddle fart that had some concerns brought that little one in was pregnant and was planning. That’s my baby and as well. So these little things can be the big things. So just some stocking stuffers I wanted to bring to you before the end of the year.

And Elizabeth was so excited to see you guys, and we want to wish you an incredible Christmas incredible Hanukkah, new years, all those things and nothing but the best in 2022, hopefully you will put some of these into your learning environment, into your office environment and see. That you are you’ll manifest the fruits of your labor.

And most importantly, you’re going to help give families and children more light truths and help for future generations. So until we see you in January Dr. Erik Kowalke he’s gets handed off the first Thursday in January. I’ll be here the third Thursday in January, and we’ll have some more exciting information for you than.

And again, ChiroSecure, thank you so much for helping us educate this incredible profession about the importance of our role in family and pediatric care. And as far as me, Elizabeth, go have an amazing Christmas.

Today’s pediatric show to the children was brought to you by Congress to care. .