Empowering Women in Chiropractic – Creating Videos Using Your Smartphone F4CP

All right Facebook friends, thank you so much for joining us on ChiroSecure’s Facebook Live. Today we’re going to cover creating videos using your smartphone, and I’m quite delighted to be with you today, I know I missed you last month, but I’m so glad to be back and with you again this month. As you know, this year, 2020, is 125 years of chiropractic success. We’re going to be celebrating our birthday in very big style, and I want you to start learning some of the techniques, some of you are already wizards at this. If that’s the case, work with me, you might learn one or two things that I didn’t know about using my smartphone and some of the things I could do, stay with me on that.

If you’re brand new, don’t be afraid, I promise that today’s webinar, while short and sweet, is going to help you start getting more confident in using your cell phone or your smartphone as an opportunity to connect with your community, and that’s really what this is all about. And as you all know, I can’t do any of this without the support of our generous corporate sponsors. Take a look at that slide, ChiroSecure is one of them, but so many more that are just absolutely fabulous, and allow us to market our national campaigns.

Now, as we move forward today, there’s a couple of fun things that we’re going to cover. We’re going to cover the facts about videos, we’re going to cover how to create your own smartphone video, and some of the tips that are really important to know that make you look more professional in your environment, and trust me, it’s not rocket science. A lot of times, the best videos are just organic videos that you shoot quickly, but you do properly so that your audience gets to see you clearly. That’s part of it, and then last but not least, I’m going to show you why Washington, D.C. is in the background, and what F4CP is doing to make progress around the nation.

So, let’s get started. As we know, video engagement is actually one of the key pieces in today’s marketplace. In fact, videos is the way that consumers actually want to consume information. It also holds an incredibly high rate of engagement, and that’s really what you want for your community. You want to engage them, get them inspired, educate them about what’s going on in your practice. So as we do that, I want you to start thinking about what are you doing in your community, and some of the things that are fun, and remember it doesn’t have to be all clinical. In fact, some of the best engaging videos are just bonding with your community and showcasing, “Today we’re out at the supermarket, I want to show you a couple of things that you could put in your diet that will make you feel better.” So stay with me, we’re going to have some fun.

As we go through, remember that with viewers retaining 95% of a message when they watch a video, compared to a 10% text, it actually showcases that videos are essential for you to market your own practice, and I want you to think about that as you’re putting the messages out there. If people are consuming the information, that’s a piece of sharing with their colleagues, friends, and loved ones what you put on video, and you don’t have to make it long. In fact, the shorter the video, oftentimes the better the engagement.

As we go through, we’re going to talk about the tips, and the obvious part is sometimes tips are overlooked because we’re in a very fast-paced environment, we don’t stop and take the time to really look at how to properly do these individual videos. So first step is going to be let’s make sure you clean off your camera lens. I know that sounds kind of funny, but your smartphone goes everywhere with you, it goes on dirty tables, it goes in dirty bags, so clear is good, and it is very frustrating when you can see a video and you know that they didn’t clean their camera. Now that you know behind the scenes kind of stuff, you’ll be more apt to actually start cleaning your camera lens before you take it.

Moving on now, as we start to put the next steps in, I want you to open the camera setting on your smartphone, and then click on “Camera.” When you click the “Record video” option, at this point you want to set the video recording to 1080 high definition at 30 frames per seconds. I’m just going to show you a little video, because I know a lot of you are visual learners like myself, so if you watch carefully, I’m going to show you the video, and it’ll show you how we got… Alexis Lignos, obviously all know her, our director of marketing, is… Put together her smartphone so you can kind of see what’s going on here, let’s watch the video.

As you can see, Alexis has clicked onto the settings, she’s scrolling down to the camera, and you’ll see when she clicks… She’ll find her camera, and she’ll click on that camera. Then you want to go to where it says “Record video,” and you’ll see that there is “1080 HD at 30 frames per second.” So that’s kind of a nice way to showcase the beginnings of how to take a video, going into the settings, clicking down into your camera, and then being able to appropriately check the box so that you’re going to be connecting with your audience in a way to which it maximizes their visual acuity, okay? Again, just a quick video to see it, there’s the camera, click over to the “Record video,” and then you’re at 1080, 30 frames per second.

Now, moving on to the next part, is the orientation of the camera. Now, since most of the footage you shoot will actually be viewed on a desktop, tablet, or mobile device, this resolution of 1080 and 30 frames per second will give you the highest quality, and when you start to look at how you’re going to orientate your camera, you want to shoot your video horizontally, unless you intend to upload it to Facebook, which we’re all together right now, or Instagram. If you’re planning to share your video on these social media platforms, actually shoot the video vertically. Vertical videos fit the frame better for Facebook and Instagram versus a horizontal shoot, so that’s kind of an important tip when you’re thinking about “How should I hold the camera?”

Now, moving on to tips to create your very own video. Before you begin filming, ensure you avoid overhead lighting. Natural lighting is best, and can be achieved indoors by utilizing windows. The key here is ensure that the shadows of the windowpanes do not cut into your shot. So that’s kind of a big piece too, making sure that you’ve got your lighting. Now we know you’ve already cleaned your camera lens, and your settings are set, your talent is ready to be filmed, and now you’re going to learn how to focus your camera on the person’s face too, but you need to adjust your settings one more time to frame your shot perfectly.

Return back to the camera settings and toggle the gear so that you see the grid option, and I’m just going to showcase that. There’s your lighting that we were talking about, avoiding overhead lighting, and here is frame the shot. So you want to return back to the camera setting, toggle the grid option over to the green, turn on the grid on your phone, and that helps frame the shot. Now, a lot of you are sitting there saying, “Yeah, I don’t know what you’re talking about, try again.” Okay, I get it. Visually learning, so let’s play that video so you’ve got this.

Again, we’re going to go into the settings, we’re going to scroll down, and you’re going to see the grid option, okay? Once you’re in there in your camera, there’s the grid option, you just slide that forwards, okay? Once you get that grid option, you’re going to be successful. So I’m going to play that one more time for you so you’ve got it down. It is going into your settings, into your camera, and then move, slide that grid option over to the green, and that’s going to help turn on your grid on the phone, which will help you take the frame to frame the shot.

So, why is framing important? If you don’t frame your person that you’re talking to or yourself, the video seems awkward, and oftentimes when a video’s awkward and you’re watching it, you lose sight of the message, and remember this is about engagement, and people are focused on the information less, so remember that’s one of our key criteria, is to ensure that our team is ready to listen to us and engage with us.

Now, here you are on the grid. Using the grid on your screen, you’re going to place your talent, which would probably be you or someone you know who has permission, to two thirds of the frame, and then have those vertical lines through their face. That’s a big piece, is when you’re centering using this grid, you can ensure the person is really placed in the ideal spot on your camera screen, and then click on their face to focus, as we’ve learned before, and then hit the record, okay? So that’s a big key.

Now remember, eye-level really does mean something. It’s frustrating when someone’s eye-level is not quite right. When you get too far away, you lose the engagement again, but you want to be uncomfortably close. I know that sounds a little odd, but your talent at eye-level with the person you’re filming, they’ll almost feel a little awkward. If you’re at that awkward stage, you’re perfect, because now you’re filming for the best results. If you’re worried about having a shaky hand, don’t worry, I’ve got a tip for that. We have some things that you can purchase. It could be a tripod, or an inexpensive support equipment that you can get on Amazon to record your videos clearly. If the person is again uncomfortable with how close you are, you’ve got this right.

So, if you don’t want to purchase an equipment, like the one that you see here is called a gimbal, to reduce the shakiness, and that’s not quite in your cards, that’s okay. What I’m going to have you do is to avoid shakiness, just lock your elbows down at your side. Make sure you’re using two hands, because that takes away a lot of the movement of the phone, and you’ll be able to film a little more appropriately. This should help improve the quality of your video, and also avoid any movement in the video, and that’s a big piece too, trying to help you get that best quality that you can.

Finally, important to note that 80% of social media will strip audio, so it’s important that you add subtitles or captioning to the video if you’re able to, depending on your upload platforms, and we will cover this at a later date on adding a little more information to your videos to make them a little more snappy. Again, if someone’s flipping through Facebook and there you are, they don’t have their audio on, you want to be able to show the subtitles, and in most cases, what I’ve seen at my kitchen table is I don’t recognize that my teenagers are actually watching a video, because the subtitles are there. So note to self, if you can do the subtitles, I would highly encourage that.

Now listen, there was a lot in this video for someone who hasn’t really done any organic video using your smartphone, but don’t worry, if you go to the Foundation for Chiropractic Progress, this is a tip sheet, you can download it and you can give it to your front desk, your chiropractic assistant, or your significant other that will be able to help you do your smartphone videos. Remember that if 95% of information is absorbed while watching video, then that’s a pretty good place for you to connect with your community.

Now, speaking of community, I promised I was going to tell you why I’m in Washington, D.C. Listen, this is very exciting. Along with our Optimize Performance campaign, which all of you know we’re going to be doing an Olympic commercial this summer, Tokyo Olympics, we’re going to showcase it five times, it’s a 30-second spot, it’s extraordinary and I hope that many of you will utilize that as part of connecting with your community. But listen, we cannot underestimate the power that the opioid epidemic has caused in our communities. It’s devastating, and in many cases it’s something that we need to continue to work for. The foundation has worked almost five years in the opioid epidemic, trying to get the advocacy for marketing with you so that our community knows that there’s safer options. Non-pharmacological pain care is often something that is overlooked from many of the legislators, and many of the healthcare providers that have been providing these opiates, so what’s back here?

The Foundation for Chiropractic Progress has been invited to the third Annual Opioid Summit, being hosted by the World Congress. Now is the time to showcase what chiropractic is all about, the benefits and the opportunities to avoid adverse side effects that opioids can cause, so I’m delighted to take the entire profession to this moment, to be able to have a talk that talks about non-pharmacological care, away from the pharmacological options that they’re now putting on the table. Does it seem reasonable to change an opiate for a benzodiazepine? The increase in devastation, although they say the prescription writing for opiates is going down, unfortunately the adverse side effects are still there, and we see this because Naloxone is being used tremendously more often, so we have not conquered this problem. I absolutely need you to join with the foundation, remember that there’s always a toolkit that’s ready and available on the very front page of f4cp.org to help your patients understand the benefits and the risks that are associated with either using chiropractic and or an opiate.

So please do celebrate with me the Optimize Performance campaign as we get closer, I look forward to sharing more with you next month. Now, speaking of next week, don’t forget, ChiroSecure will be at this time with Kim Klapp, and she’s always a favorite, she’s fantastic, energetic, and very passionate about what she offers. So please don’t forget to join me next month, and help us move the benefits of chiropractic care across the nation together by organically filming your own smartphone videos. Thanks for joining me. (Silence).

Please subscribe to our YouTube Channel (https://www.youtube.com/c/Chirosecure) Follow us on Instagram (https://www.instagram.com/chirosecure/), LinkedIn (https://www.linkedin.com/in/chiropracticmalpracticeins/) Periscope (https://www.pscp.tv/ChiroSecure). Twitter (https://twitter.com/ChiroSecure) If you have any questions about today’s show or want to know why ChiroSecure is still the fastest growing malpractice carrier for over 27 years, then call us at (866) 802-4476. or find out just how much you can save with ChiroSecure by visiting: https://www.chirosecure.com/quick-quotes/malpractice-quick-quote/.

Empowering Women in Chiropractic – Marketing vs. Advertising with Janice Hughes & Teri Pfleger

Hello, and welcome to our show growth without risk. My name is Dr. Janice Hughes and I’m really honored and always excited to come to you on behalf of ChiroSecure. And it’s interesting with 30 years of experience in chiropractic, a blend of chiropractic management, but I love that our show is titled Growth. And my focus is always talking to you about things that are related to the growth of your practice or what I call your business. A really key topic for me is the one that we’re going to talk about today, and I’ve seen it over all the years. Everybody has their own ideas about the distinctions between marketing versus advertising and the role that either or both should play in your practice. Now, I’ve had a lot of experience, but I’m not going to pretend that I can tell you or even define it correctly.

So I always go to the experts, and I’m really excited today to bring to you Terry Phleger and her experience with social media. So Terry, welcome. Thank you for coming on.

Thank you. I’m very excited to be on. Thank you so much for having me.

You’re welcome. So let’s talk about it. How do you define the difference between the words marketing compared to advertising?

Yeah, I think a lot of people have a really blurred vision of that, and they’re very distinctly different. Of course, we use both, and we need both, but they’re very different. So marketing … The old saying is marketing gets you paid tomorrow, and advertising gets you paid today. And so, to kind of break that apart, marketing is really the process of promoting your business through value added content to a targeted audience. And that’s what marketing is. Marketing is truly getting out there, and social media is just the distribution center.

It’s the vehicle now in 2020 to market yourself, is to just get you out there. It’s kind of branding, and it’s very specific content for value for your specific audience.

Where advertising is paying for things, right? Buying a billboard, buying a Facebook ad, and those types of things. But marketing is very different than advertising.

Well, I love that you already touched really on what I think is a really key point, that there is a role and a place and a need for both. You know, particularly again, remember where we are talking to chiropractors, we’re talking to practitioners about how to build your business, how to build your practice. I think it’s interesting because, over 30 years, I’ve watched that things have gone a lot more now to advertising. Let’s face it. A lot of you listening are our new docs that you are leagues ahead of me when it comes to actually advertising like through Instagram, through Facebook.

But what I really want to talk about, Teri, is, from your expert perspective, how … Let’s just take that advertising piece. How can people get the most bang for their buck? Because what I find when I look at a practice and do a practice valuation or really an overview of people’s numbers, now more than ever, we’ve got people spending a ton more money on the advertising. They’re not even clear on how much that’s generating. So, for example, I like to say to people, from a solid business perspective, are you getting a five to one return on your dollars?

Right.

How do do people do that? So how does a practitioner now use ads, paid ads? From your perspective, what are the top two or three things that they really need to know?

Wow, that’s a great question. What they really need to know is that social media advertising does work.

There are so many people that call me all the time and say, “You know, I really want to do this, but I’ve been burned. I’ve been burned, and it doesn’t really work, does it? It’s burning out.” And it’s completely untrue. When it’s done well and correctly, it does work. And so you just need to find that person that can connect with you and know what you want and explain it to you. Because, as chiropractors, they wear so many different hats and trying to do so many different things.

And the social media world is very confusing, right? It used to be where you bought a yellow page ad, right? Or you bought a billboard. You bought a newspaper, and [inaudible 00:05:25]-

And some of our listeners don’t even know what those things are.

[crosstalk 00:05:28]. That’s true. But that’s what you used to be able to do. You used to be able to buy an ad. People you would cut it out, bring it in, and you would … Your ROI. You would know your return on investment.

So now, it is more complicated to get your return on investment. But, if you’re watching and you’re looking … Facebook has analytics and you can see. When I do a funnel, when I do an ad, I’m always looking at the analytics and I’m looking at what the return on investment is. I’m looking how many people it’s reached, what’s the engagement, how many people have left their emails, how many appointments did you make?

So there are ways of tracking it to make sure that you’re getting your return on investment.

Now, it’s interesting because, again, talking about there’s a segment of the profession that knows or understands. They’ve grown up in that world and sometimes think they understand it better. Now also, though, does it make sense for them to keep doing it? Like I think sometimes if we talk about startup mode … So I always like to, in this show talk about, I call it three segments.

Number one is start up. Number two is practitioners that are trying to work from … I’m going to say really sort of striving or tons of work to thriving. And then we’ve got some other seasoned practitioners that say have associates or they’re looking to sell their practice. So we kind of got three segments. In start up, does it make sense for the majority of the chiropractors to do this all on their own? If they understand Facebook, do they really understand all those analytics behind it?

Well, I think it’s … Yeah, that’s a great question, too. I think. I think certainly they can get started with creating their business Facebook page. Certainly, there’s a pretty significant difference between a personal Facebook page and a business Facebook page as far as how to get it to grow. And, as far as the ads on the backend, because they’re always changing.

They’re always changing with new rules, new things. So does it make sense for that? Not really, to be honest with you. And ones that are super, super techie, because, when you create funnels, you’re talking about using many different platforms. You’re talking about using Zapier and CallFinder and texting platforms and email sequences and people scheduling, and it gets pretty complicated making the funnels.

So I would say that their energy would probably be better spent marketing than advertising. Going out and meeting people. I mean good old-fashioned meeting people and making those connections, I think, really goes a long way, especially at the startup stage.

Right? And for startup docs listening, I think that that’s a really important piece in this. Like, a lot of times we think it’s only about new patients. I can show you the challenges. There was an individual chiropractor that I was really fortunate to meet years ago, began to coach him.

He had, in any of our terms, no issues. He, on average, generated over 80 new clients a month.

Wow.

The challenge, he didn’t like understand the marketing piece. And, even though the internal marketing to now service those patients, put them on great care plans, all those kinds of things. So I think you do point out, though, that … I think in the very beginning for startup, almost like some of those early steps, you can do that on your own. But it really then ties into the distinction for me of moving from sort of striving and lots of the work on the business to more thriving is that I really think … And, first of all, I would never be able to keep all that backend straight, but I’m a different segment. But even a lot of existing practitioners, the power, the advantage of having someone coach them, guide them, and then they can do more what they’re really good at.

Oh, for sure. Yeah, for sure. And the thing is. Too, when you are doing advertising and social media, for example, what happened is the pendulum’s kind of swinging. What happened when social media first came out in 2009 … Business Bay just came out. People were starting to use that as a way to communicate to their community. And so they were putting on memes and posting. Right?

And that’s marketing.

Right.

That’s not advertising, that’s marketing. So they’re delivering a segment of their audience, and they’re targeting it to who would like chiropractic care and educating the community. Well, when Facebook Advertising started exploding and working so well, people left the marketing behind. So I have a lot of clients to this day who really don’t post on their page much. They just want to bam, bam, bam, advertise, advertise, bring in new patients, bring in new patients.

But they’re not doing the marketing piece, the posting, the reaching their community.

[inaudible 00:10:30].

And what’s happening is, as Facebook ads are becoming so popular, and the market’s getting a little more squeezed, your marketing then becomes equally as important. And, once again, marketing pays for tomorrow. Advertising pays for today. And so, really, both things need to be done. And I think that’s probably one of the biggest misconceptions. I have chiropractors that call and want to know, you know, “Should we really be posting on our page when it doesn’t reach as many people and there’s not as much engagement?” The reality is, you still want to be posting on your page. You need to be building your brand, and you need to be educating the community, and you need to do to be doing ads. So they really go hand in hand. And then, I think that’s probably one of the biggest misconceptions.

Well, and that’s interesting. That really speaks to the segment that would be my colleagues. You know, typically say my era of practice is that, a lot of times … Because, if you’re listening and you have a more established business, if you have a more established practice, a lot of times you’ll say, “Well, I don’t want to get caught up in that,” or I don’t need to do that regular marketing, regular posts. Well, part of the challenge is, I want to also reinforce, your practice isn’t as valuable then as you think, because the person that’s going to come in next or purchase or that you want to groom or your associates, they have very different ideas about that. And, if they’re looking at starting on their own and/or a couple of other practices to purchase. So that’s where also, even just from a, how do you get more bang for your buck?

From my perspective, I think a lot of seasoned practitioners learning the power of more consistency with your marketing in those social channels. And I think that’s really important.

You know what? Know what that is really, really a good point because I actually have chiropractors that will call me and say, “I’m heading towards retirement stage. I don’t really understand this whole social media thing. But I know, when I’m going to start to get to sell the practice, they’re going to want social media.”

Yeah.

“And so can you just go ahead and do that? So that when they come in to buy it, that’s already set up.” And that’s what people want, is they want it that easy transition.

Yeah, absolutely. That’s a key aspect of the valuation. That’s a key aspect of the strength of your business. So, again, we do … This is a big topic. The key we’ve really talked about is you want both. You want both marketing and advertising.

Oh, for sure.

Because you do this all the time, this is your regular life, can you share … I’m going to call it your top three actions or things to do for our listeners that will help them grow their business, related to marketing and advertising?

Oh, sure.. Yeah, that’s awesome. So in my world, because it is the social media world, really the top things to do … There’s making sure that, obviously, most everybody has pages now where they have a business Facebook page, a business, make sure you have an Instagram. There’s still a lot of people that aren’t on Instagram and that’s kind of, as a business owner, that really … You need to, at the very least, do that. And Twitter and LinkedIn are great, as well, for a lot of different things. For a lot of networking purposes for LinkedIn. And Twitter is a world a lot of people don’t want to go into, but a lot of people are on Twitter, so you might as well be doing that.

But, definitely, the top three things would be to make sure that your social media is set up correctly. A lot of people, if you look at … I’m going to challenge everybody listening to go right now to their cover photo on their Facebook page, and I’m going to tell you, 95% of you do not have your phone number or your name on it. So people who have like … I’m just pulling this out, so I’m not picking on anybody named Orange Chiropractic. But I’m just saying, if it was Orange Chiropractic, they’ll have the cover photo up there, and it will say Orange Chiropractic. And that’s it. But it won’t say Dr. Janice Hughes or what the phone number is.

Right?

And that is important, because people, when they click on it, it’s a split second. They’re like, [inaudible 00:14:53]. Now, your phone number’s obviously there. They can scroll down and find it.

Right?

People don’t take the time to do that. They really want to look on there, bam, do it. I’m also going to challenge you … and this is just another thing that, on the top of your Facebook page, on the right underneath the cover photo is a button, a call to action button. So it could say, you know, “Contact us,” “Call.” Have that say call because most people are on their mobile phones.

Mm-hmm (affirmative), yeah.

And so they can literally press a button and it automatically calls, rather than looking and scrolling down and looking for the number. So I challenge the viewers to go on and see if they have it set up correctly. So number one is set up everything correctly.

Yes.

I also think that having consistent branding and posting is very important. It’s not only important to educate your community; it’s important for search engine optimization. It’s important to have those back links, right?

It’s important for that. And what people are doing is, they’re copying from other people or they’re sharing other people’s and thinking that’s posting for themselves, but it’s really not. What you’re doing, if you’re sharing somebody else’s post or meme, you’re giving them the SEO credit, the search engine optimization credit. You’re increasing their SEO, not your own. You must create your own post or get them, you have to do that. That’s really important. Also, then, the third thing would be to do Facebook, Instagram, social media advertising. It does work when done well, and people who have regular posting, their ads perform better than those that don’t.

Oh, so there’s obviously algorithms in the back again that are definitely impacting that.

Right. Because I have clients call me, “I just want a funnel. That’s all I want.” And I’m like, “Well, you really need to post.” “Nah, I just want a funnel.”

And I’m like, “I won’t even do that.” You have to be posting. So that’s really important to do both, both [inaudible 00:17:01] and do the ad. So those are the three things.

Yeah, those are great. That’s especially … Because I do now a lot of, like I say, practice valuations based on people wanting to sell their practice.

Okay.

And that’s a really important key because, like I say, I’ve talked to them again about the importance of it and the the future purchaser, but also to have that in place so that you’ve already got more of the search engine optimization.

Oh yeah, for sure. Because that’s how your phone rings.

Awesome. Well that … Again, I know our our time. I could ask you a hundred questions, but what I want to do is say thank you. We will make sure that we put some links, again, affiliated with the show so that that way people can even just ask.

You know, one of the things I’ve known is that, as I turn to people like Terry, I ask, and she’s always got a real quick response for me. Just the willingness, and I appreciate, and thank you for your willingness to share and help educate other people.

[inaudible 00:17:58].

So, also, for all of you as listeners, you’ll notice that in talking about this topic, marketing versus advertising, I really like to say, how do you grow your business? You know, growth without risk means put the things in place that will help you grow. Use the systems, use the tools, use the experts and their ideas that we bring to you.

Now all of that wouldn’t happen if it wasn’t for ChiroSecure. So I constantly say thank you and owe a huge debt of gratitude to ChiroSecure, to Dr. Hoffman, in particular, who has supported myself, my career, supports the profession with these ideas about how do you grow. Because ultimately it’s about growing your business and growing your impact. So, even from a philosophical perspective, as chiropractors, we help more people the more that we grow your business. So please don’t hesitate to reach out and thank you again to ChiroSecure. Have a wonderful day.

Please subscribe to our YouTube Channel (https://www.youtube.com/c/Chirosecure) Follow us on Instagram (https://www.instagram.com/chirosecure/), LinkedIn (https://www.linkedin.com/in/chiropracticmalpracticeins/) Periscope (https://www.pscp.tv/ChiroSecure). If you have any questions about today’s show or want to know why ChiroSecure is still the fastest growing malpractice carrier for over 27 years, then call us at (866) 802-4476. or find out just how much you can save with ChiroSecure by visiting: https://www.chirosecure.com/quick-quotes/malpractice-quick-quote/.

How to Balance it All? Three Tips for Busy Women Entrepreneurs. By Kristen Moss

I am many things, but like everyone I have strengths and weaknesses. I’m a workhorse and a giver; and I love to create! Creating usually takes the shape of poetry, photos, and blogs. When I write I feel free, it’s my way of processing the world around me and I feel grounded which gives me immense joy. When I share it; that is when the real magic happens. When other people tell me that they enjoyed what I wrote, or it taught them something about themselves, I feel connected to my purpose. 

The workhorse and the giver, in me, have a full-time occupation leading two teams in two separate chiropractic offices. I love to serve and educate the world about their beautiful healing potential through the above down inside out model of healthy living. Keeping every moving part of the offices running smoothly is as challenging as it is rewarding. But behind the scenes in these busy practises it is not all Instagram poetry and photos. It is systems, administration, communication and long hours. My leadership in the offices allows me to improve the health and vitality of my community. The blogs and writing allow me to express myself and create content for other projects. My friends always ask, “how do you find the time?”

Time, priorities, balance and more… How do I find the time? And what do I remove from my list when the pressure is on to deliver? If you are like me…you remove the things you need to do for yourself and you put everything and everyone else first. You know you shouldn’t and you would warn your best friend against it, but you can always fit it in later, you hear yourself lie. 

Being a Mom-prenuer is no easy task. How do we balance all the joy of creating with self-care and family in focus? How can we be sure we don’t “lose” ourselves while performing for others? While we reinvent ourselves and level-up; how do we know which parts to keep and what to discard? 

Here are just three insights I want you to consider.

1. Be authentic. Everyone wants YOU! The original you. The you that you love! And the you that you are the happiest being. When you choose your clothing to reflect how you feel inside, when you choose your words to reflect your inner thoughts when you choose to eat the foods that create the health you deserve – you manifest the BEing you truly are. The authentic real, sometimes gritty, sometimes shy, sometimes joyful sometimes pissed off YOU. You do not need to explain yourself. You are enough. Every person who makes up your world wants to interact with the real you, and if they don’t, they probably aren’t your people anyway.

2. Make time for yourself. This is something I struggle with. I now understand the importance of time both with and away from family. Time for work. Time for play! Time for projects and meetings and commitments, but also time for rest or meditation – if that’s your thing. (I love meditation) Being creative – painting, dancing, singing, yes singing in your car counts, or maybe home decor? It is my opinion that we show up brighter and better when we make time to do the things we love. Don’t put yourself and your own needs at the bottom of your list. 

3. Get yourself a coach! There is advice and then there is Advice. The people who love you will throw you a pity party, for sure. They will listen and chime in that life sometimes sucks. But the people who want you to succeed – the ones that really understand what fulfills you will ask the hard questions. They will insist that you do the things that will result in the goals you desire. If you don’t have them in your inner circle and you are ready to level-up – it is time to find a coach. 

The world needs your beauty. Your laughter. Your creativity! YOUR VOICE! Whether you are a Mom-preneur or an entrepreneur the only difference is how many people you have on your list to prioritize and why. You know how hard you can and are willing to work. Take the breaks you need, and work when you are most effective. Some do mornings while others are brilliant after their little ones are tucked into bed. Be authentic and honor who you are. Blast the unimportant things from your list and boil it down to the bare bones. No two days in a given week are the same, and you have as much flexibility as you are willing to allow. Stop comparing yourself and make time for the things that make you feel beautiful, strong, successful… (I could keep going) All the love and support in the world can not replace the perspective a good coach or mentor can bring. Invest in yourself and notice how quickly you rise. How effortlessly you move toward goals. You are many things, remember who you are – I’m cheering for you!

Kristen Moss is an office manager for two paediatric clinics in Oslo, Norway. When she isn’t serving in the office, she spends time perfecting her children’s favourite banana bread recipe, ice bathing in the Scandinavian fjords and practising yoga. She is vice president of the League of Chiropractic Women Europe and a holistic nutrition coach. You can reach her by mail at krist.nmoss@gmail.com. Or follow her on Instagram at kristen.joy.moss