Empowering Women Chiropractic – Chiropractic A Family Affair

Welcome ChiroSecure friends, thank you for joining me for today’s episode with the Foundation For Chiropractic Progress. I’m Dr. Sherry McAllister, the Executive Vice President and today’s episode is focused on chiropractic care is a family affair and before we get started I always want to think our corporate sponsors. Without them, this type of opportunity to present to the community the benefits of health care through chiropractic treatment would not be possible and ChiroSecure, we give you a very big thank you as always. Now, chiropractic is a family affair and how we’re going to promote that in June is we want to be able to reach a variety of audiences and if you look at my screen, you’ll see a variation on the theme.

So, when you’re speaking to your patients you want them to know that chiropractic ranges from young people such as backpack safety to our young, youthful, energized teenagers and our millennials looking at the hunchback, the millennial hunchback, talking to them about that. Obviously, our babies with the opioid epidemic and we’ll talk a little more about that in the upcoming slides. And then, last and certainly not least, our seniors and chiropractic care in older adults and what that really means and how we’re really addressing chiropractic care for that particular audience. Now, as we go through I am going to provide a variety of age ranges for you to be able to focus on them during June and you can pull apart any one of these pieces to utilize in your practice and the more you educate them about the age variation and why it’s a family affair the better we’re going to be.

Now, on this particular slide, you’re going to see a study that arthritis in younger adult more common than previously reported, extraordinarily unfortunate but we also know why. A lot of the times it’s related to our postural disfunction and as we know May, right now, we have a celebration of good posture and you can take some of our tool kits that we have on the f4cp.crg website and utilize them for posture. But during the month of June, I want you to really showcase that American adults age 18 to 64 are significantly experiencing more common chronic joint pain. In fact, the study published in arthritis and rheumatology estimated that more than 91 million Americans have arthritis, including, this is important for a lot of you to think about in your practice, 61 million adults aged 18 to 64.

The estimates for younger adults nearly doubled previously published national estimates of arthritis incidents. So, let’s not forget that arthritis can start happening at younger ages and we need to be able to utilize the research to showcase for our particular age groups. Now, Momtastic, this is a Webby nominated award winning site that helps today’s moms be their best with smart, practical parenting advice, inspirational ideas and so forth and this was a quote that we were participating in on Momtastic. I think it would be great for those to post on your websites. What is sciatica pain? Many people have pain that radiates down their leg and they need to be informed on what it is and especially with the American Pregnancy Association talking about the sciatic nerve. I wanted to make sure that the foundation would promote chiropractic as a safe non-pharmacological option for our mothers that are currently having sciatic pain.

So, as you can see, it’s not uncommon during pregnancy and you can just grab this put it on your website, it’s a great way to educate those mothers or mothers to be about sciatic pain. Now, just jumping back to what kinds of YouTube videos are available for your website or your newsletter or maybe you want to put them in a PowerPoint presentation. Here’s a good one, I’m not going to play it all because I know your time is very valuable and you can choose to watch at your time but I want you to see what the foundation is.

Chiropractic care is a safe and drug free pain management option.

Hi, I’m Kathryn Sundquist and I am the 2017 National Walk to Cure Arthritis Young Adult Honoree.

Now, as you watch that YouTube video, I want you to reflect on who she’s really speaking to. She’s speaking to a younger audience, a very active audience. And I think, as we start talking about our youth, we need to reflect that our youth, they have pain and they also need to have options that are non-pharmacological. In fact, as you can see, our social media posts reflect that. We want it to be chiropractic care is a family affair and that it’s not just for someone who’s in an adult situation. It’s also for our athletes and these different YouTube videos, which would be fantastic for you to use to get your audience to know more about family care. In the top, you’ll see The Wiggles. Now, if you’ve had children, you know you The Wiggles are.

The Wiggles, this particular gentleman did a fabulous, one of our best, YouTube videos and you can showcase this on your website. Talks about how he got his wiggle back. And then you’ve got pregnant mothers. They’re looking for options and if you can showcase this pregnancy and chiropractic care on your website or put it in a newsletter talking about pregnancy, I think it would be an outstanding way to educate your community. Now, back to our audience of athletes. One of the most unfortunate things that we’re showcasing is in fact that athletes are turning to pain killers and some of that is due to performance and some of that is just education. In fact, I really encourage you to ask questions to your patients as young as 10 about their pain care and over the counter medications as well as prescribed opiates.

This particular book you can get a hold of, you can put it on your website, you can have it printed at Kinko’s and put it in your office. Do yourself a favor and actually send it to a community high school and or some type of community arranged athletic program because it is real. Athletes feel obligated to perform, especially when they’re younger and they need support to know that it’s okay to say, “I’m hurt.” This may actually spearhead athletes wanting to return to play earlier when they don’t ask for help and they’re looking to the coaches, they’re looking to the parents and sometimes when we don’t have the education we make decisions that are not in the best interest of our future and these young athletes have great futures ahead of them. Unfortunately, they end up in the cycle.

In fact, approximately 275,000 injuries in our youth are happening on a yearly basis and of those neuromuscular injuries is a vast majority of them and they’ll be seeing a physician for it and unfortunately the outcome can be an opioid prescribed. Opioids are in need of educating the person taking them and one of the key aspects here is medication without education can be fatal and we need to get that across to our entire community. The cycle of misusing opioids can continue throughout the athlete into the college years. In fact, 52% of the retired NFL players said they used a prescription pain medication during their career. More startling is that 71% said they misused those drugs. And last, but very unfortunate, 15% of them are still taking them. So, if we start early and we educate them well, we’re not going to be in that chronic abuse situation of an opiate.

Opioid prescriptions are increasing in our youth and I need you to know that because if a parent comes in and they’re not even sure what an opioid is, ask them, what did your teenage son or daughter get for pain control? Ask them because they’re not going to know if it’s an opioid per se and you need to be well equipped to educate them. Adolescents aged 15 to 19 as well as young adults aged 20 to 29 nearly doubled in their prescriptions between 1994 and 2007. Sadly, back pain was the top reason for giving the prescription for both adolescent and young adults. So, we know who the pain specialists are. You’re sitting with me right now and we have to educate the population. When opioids cannot be obtained legally, the athlete may turn to fellow players and seek outside help and that’s where things can get drastically sad.

And the former National Basketball Association player Chris Herren, he battled addiction in high school and college and he needed some help then. However, he was actually continuing his drug use even through his professional career. In fact, one of the facts was that he was actually waiting outside on the first game with the Boston Celtics for his dealer so he could obtain his opiates. After several overdoses and personal turmoil, he finally completed a substance abuse treatment program and has not used opioids for more than a decade. That’s a success story but not all of them end that way. A success story is getting medically assisted treatment to help them and your office may be the only place that they’ve ever actually ever spoken about using an opioid, misusing or abusing. So, we want to be well equipped and find the resources in our community to help us help those young athletes that will need it.

And the reason why we joined the National Academy of Medicine’s Action Collaborative on Countering the U.S. Opioid Epidemic. This is a big deal and it’s a big deal because 125 organizations came together from Ivy League schools to associations and we are making a commitment with them. We’re starting conversations that have never been started before on how to collaborate together because together we’re stronger and that’s one of the key aspects that we all need to wrap our head around is being able to be stronger in that. Now, if you haven’t noticed, just before we finish up here, right behind me, better help within reach. This was a train route that is still ongoing in Sacramento, California. It was in relationship to AV8-88, non-pharmacological options for patients, and it could not be done without the generous support that we have from our members.

Each and every one of you that supports the foundation allows for national campaigns to take place and together we are changing the landscape of America, figuratively and literally, and that is why with the materials that we produce, the white papers, the infographics, the advertorials, the videos, all of these come together and it goes back into supporting the entire profession in being able to really display the benefits of chiropractic care. I want to thank you for joining me for this episode of Chiropractic Is A Family Affair and I look forward to seeing you next month on ChiroSecure’s Facebook Live. Thanks so much for joining. Have a fantastic month.

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Empowering Women Chiropractic – Prevailing theories in autism

Now here’s today’s host, Dr Monica Buerger.

Hello everybody, and welcome to another ChiroSecure [crosstalk 00:01:00]

Now here’s today’s host, Dr. Monica Buerger.

I’m your host doctor Monica Buerger and I am beyond ecstatic today to have one of the ultimate ultimates in our profession hanging out together. I don’t even know where to start with this introduction and I’d been chomping at the bit for months on this. So Dr. Monique Andrews, also known as the infamous Dr. Mo is here with us today. Thank you so much. I know you’ve got a crazy schedule, but thanks for taking the time to hang out. I truly appreciate it.

I’m excited to be here with you today, Monica. I’m a big fan, so that’s real for me.

It’s a Mo in a Mo show. So a little bit about doctor Mo. She has an incredible record for our profession. I was so impressed reading part of your bio, and upon graduation from Palmer West, she was a recipient of the Presidents Citation of Service Award to The Chiropractic Profession. And for those of you that don’t understand, this is a lifetime achievement award that Doctor Mo was honored with upon graduation from Chiropractic College. That is phenomenal. Thank you for what, the service you’ve done that or that you earned that. That’s, that’s amazing. Doctor Mo is a chiropractor and has a master’s in neuroscience. She’s currently the chair of clinical sciences?

Basic sciences

Basic Science at Life West. She’s had two, three prestigious awards offered to her from Life West. One was in 2015 as the instructor of the year and in 2017 … 16 and 17 as administrator of the year. She has done research in neuroimmunology and behavioral, neurobiology of behavior.

The list goes on and on. She is in the last couple of years really dedicated to neural development disorders and that’s what we’re going to geek out about today. She’s on the circuit lecturing at many amazing events. One of them is autism, one that’s coming up next weekend, I believe, and one of them … Yeah, and one of them is something that’s near and dear to my heart. The kids summit. This year, it’s going to be in Sydney in September. And I’ve been privileged to be on that circuit, three out of their four events. And for me, this is something so spectacular because it is basically a fundraiser. All proceeds go to chiropractic research. So she’s going to be there in September and at New Zealand Chiropractic College for their lyceum, and the list goes on and on. But the world is blessed to have you and I’m blessed to have you on the show. So welcome.

Thank you so much from some police to be here with you today.

So let’s do this. Is there anything I need to add to that, your what you’ve accomplished in this world so far?

No, The only a addition I would make is that I went to Palmer Davenport, not Palmer West. You know we kind of get [inaudible 00:04:24] about those things. So just a Palmer Davenport.

I’m sorry.

Yeah, no, I think actions speak louder than words. So maybe we can just talk about some fun and cool things in neural development.

Absolutely. So in your experience, what are some of the roadblocks that you feel are causing some hampers and on in our kiddos with neurodevelopmental struggles?

Yeah. So we can borrow right from our chiropractic philosophy when this comes, and we think about, we go all the way back to like the three T’s. So any experience that a child has, whether it’s a physical trauma that could be internal toxins, externals toxins, maternal stress, this creates discord in neural development, right?

Absolutely.

I’m not someone who really buys into the disease model. I think that something like autism is a biological process and it is a process that maybe starts because there’s some sort of insult that the fragile new brain can’t accommodate too. And what is the definition of health but our ability to adapt to an ever changing environment. And then it’s just a matter of how do those cells respond to that? What are the antecedents and triggers that create an unsatisfactory environment for development?

And I’m totally in with you on that whole game. And I’ve lately added another T, technology. We know that that is … it’s changing neural development and brain development. So that’s just another T that we have to add to the load of …

And we have no idea what’s happening with technology yet. I think we won’t for a long time. I was reading some information the other day about what happens with the dopaminergic reward systems with technology and things like social media and that’s pretty scary actually.

It’s very scary. And we know that the dopamine factor is going to deal so much with their frontal lobe. When these individuals, kiddos go into what we call the frontal lobe flip, then you’re stuck in that limbic drive and we see a whole neural cascade, neurophysiological cascade right there. So I’m with you on that.

In your research and reading, I know you like to nerd out a lot like I do and the many others that are on the forefront of this work. What have you seen, read, heard, in regards to any specific brain regions? I think, personally, I know we used to get into certain specific brain regions, but it’s such a complex, I mean they all have to talk to each other, what’s your take on that?

Yeah. I think, you know, if we go all the way back to, as the brain starts to develop and how it develops, it goes through a series of stages, right? From neurogenesis, migration, maturation, differentiation, etc. Two of these processes are significantly disrupted, it appears, when the brain becomes really inflamed. And I think probably the prevailing theory in autism right now is that what happens with the developmental dysfunction is a response to inflammation in the brain.

And so if I can just briefly summarize for our viewers, what we think is happening is that when there’s some sort of insult, whether that be a physical insult, an emotional insult, a toxic insult, as we’ve been saying, technological insult, what happens is neurons get really excited. And when neurons get really excited, they produce a lot of the excitatory neurotransmitter glutamate and not enough of the inhibitory neurotransmitter, which is GABA, and those are the two main excitatory and inhibitory neurotransmitters in the brain.

And what happens when that happens is that microglia get overwhelmed and they can’t do their job. Now two really important things that glial cells do, one is migration. And what we see with autistic kids is a massive problem with migration, right? So when neurons are born, they don’t just magically show up in the areas they’re supposed to, they have to migrate. And this is propagated via a radial glial cells. So what we see with autism is that cells don’t migrate properly. And we have areas that are close together that there’s a lot of agitation, but they don’t get too distant areas. And if we have time today, we can talk a little about polyvagal theory in how the [crosstalk 00:08:56] to the reward center.

So that’s one problem is migration. And that they do see that in the brains of autistics, that migration is a massive problem. And the other stage of development that gets severely disrupted with autistics is a synaptic pruning and apoptosis. So in actuality, we’re born with way many more … Or our brain develops originally with way many more neurons than we ultimately end up keeping. And somewhere between 40 to 75 get actually killed off as a normal process. In autistics, it looks like that’s not happening. And sometimes you see that’s why their brains are actually bigger. It goes to show that size doesn’t matter, right, because they have massive dysfunction.

Exactly. And those microglia, what’s so interesting is the microglia are responsible as part of our immune cells of the CNS and responsible for the pruning. So those microglia are extremely important in this concept.

Yeah. The microglia, those are the stars of the show right now. And microglia sort of act like … They’re probably the primary immune cell in the brain. It’s funny because until a year ago we pretended like the brain didn’t have any immune system, but they work a lot like macrophages. And so their job is to scavenge and take cells away. And when they’re under-functioning, then we just get an overproduction of neurons that are disconnected. WEll that creates a very disconnected individual, right?

Absolutely. Have you seen the one study where they looked the microglia in the cerebellum with autistic kids?

Well, I’m not sure which study you’re talking about, but the two areas that they’ve been mainly focused on where they see the mass of disruption, are cerebral cortex and cerebellum. And that’s where most of the work that I’ve seen.

Go ahead. Sorry for that interruption. But it’s fascinating to see. I did this lecture for some docs I mentor yesterday, but talked basically about everything that you’re talking about, but we look at the cerebellum putting the brakes on the frontal cortex. If both of those are skewed and the purkinje fibers in the cerebellum are responsible for the GABA production.

Exactly.

And so we know some things that specifically target those purkinje fibers, like gluten and aluminum. So this lends itself to exactly the lecture that I had just the other day.

Yeah. Like you can’t quiet the brain, right?

Exactly.

And so when we have so much of this glutamate, it’s really, it’s like there’s a storm that’s happening and then what happens is we’re not able to connect those regions that are supposed to be connected. And so this migratory problem that shows up, originally, they believed that migration stopped at birth. And now what they know is that migration actually continues for about two years. So it’s that time that’s so critical, right? For there to not be any toxicological insult, as little traumas possible, and we know that there are external factors that often get injected or otherwise that can create dysfunction in the developing brain.

Absolutely. So on that note, is there a little pearl that you give to your students? I know your students absolutely adore you and you’re like the go-to for many things, especially at Life West, a pearl that you would give them for those first couple of years of life to look at, to a red flag. Anything for docs out there that are working in the peds population?

Yeah, I think it’s really important, actually, to get adequate training. And to not shy away from working with really challenged kids, but also to know what your limitations are. And there’s some people out there running great programs and to learn, maybe get certified through different programs and make sure that if you’re gonna work with challenged populations that you’ve done the training to be able to do that. And I’m a big proponent of Chiropractic, but it’s also not the only thing these kids need.

Yeah. Cause there’s so many things we do have to consider these days. And that’s great advice because we’re seeing, those of us in the trenches and in practice, we’re seeing those little fiddle parts come in at a much a higher level of toxicity with a lot more neurodevelopmental challenges. I think being able to pick out some of those red flags and saying, “Okay, is that within my [inaudible 00:13:33] that I feel comfortable working with or do I need to work with somebody else?” So thank you for that. Because I think that’s really part of my mission, is educating people to feel comfortable, or it’s okay if you don’t. But to recognize that and work with somebody that does feel comfortable to follow up on what might be going on.

Yeah. And to create great interprofessional networks. When you look at the detox problem that we have a lot of with a lot of autistic kids. I mean a lot of this is regulated … it’s not like if something … we’re not going to get into a conversation with about vaccines obviously, but if vaccines caused autism, than every kid that had it would have autism. And there are many other triggers and antecedents that go together that, you know, create that confluence of neurodevelopmental dysfunction. And so, you know, what are the other issues that are involved there? And detox, a diminished detox capacity is massive in these kids.

It’s huge. With your background in basically the neurobiology of emotion, of fear, because I love this area and I like looking at pre- preconception care, because the health of the mom and dad, the parents, is so critical, especially the health of the mom prior to pregnancy and especially during pregnancy. Do you have a pearl of wisdom there in regards to … I’m just shooting this out your way, but I want to pick your brain.

Yeah. And so I think that the most critical thing we can arm people with his knowledge. And we now have research looking at the impact of maternal stress on fetal neurological development. So you look at something, I read a study a while ago that they did FMRI in utero, and looking at neonatal migration patterns, and that moms that have high level of stress actually show, they’re like three to four times as likely to birth autistic, ultimately autistic children, which is incredible.

And so you can see very early on the impact. There’s a Canadian psychiatrist that I love reading his name, his [Gavermate, 00:15:44], and he talks about how in psychiatry they talk about mental illness and mental disease and he’s like, it’s not really a disease, it ends up becoming a biological fact of life for these kids. But it starts predominantly from stress and emotional trauma that happens to children. That can happen in the womb that can happen postnatal, also. But if you have a very stressed out mom or dad or that’s the environment, even like you said, preconception, it’s gonna have an incredible impact on what’s happening in those people’s brains and those people’s bodies. And yeah, we can’t negate the impact of maternal and paternal biology on ultimate neural development.

You do a lot with mindfulness and chiropractic. So give me your take on that as far as some tips that maybe you can give patients. Because I think it’s really important that we try to help moms, especially during pregnancy, be as mindful as possible, to bring that stress load down. What do you got there?

So here’s the deal, and that is, we believe what we think. This is a fatal error. Maybe not fatal, but it leads to a lot of suffering. And thoughts, we have this running narrative that’s happening in our brain all the time. And I think probably the most critical thing that we can teach people is you can … Believing what you think is optional, and if you can train people to be mindful, and there’s programs now, I’m actually working on developing a program of mindfulness that people can do to create a more mindful life. But if you can allow people the opportunity to understand that feelings that they have, these are things that we can attend to or not and that we can change our relationship with them just by being aware of it. But that takes focused, intense practice.

It’s something, though, that we can do with as little as 10 minutes a day and really is a shift. I think like anything, if you make recommendations to patients, and this is good for any doctor or student, we have to make it accessible. So give them some tools. If you’re going to say, “Go meditate every day.” Well that’s great. That sounds like a really hard thing for most people to do. They think that means they have to sit in the corner and try and levitate, not thinking about anything. That’s not what meditation is. But Insight Timer is a great app, a free app that’s out there that has guided meditations, and just, you know, give them a basic guidelines. Start with five to 10 minutes a day, and then just be mindful of things that come and go. And I’m just really focused on the fact or the idea that we’re not tied to our thoughts. We don’t have to believe them. So you can really cherry pick. This is a happy thought. This makes me feel good. I’m going to take that. This is not good and I’m just going to leave that because I don’t have to buy into it.

Absolutely. That was beautiful, by the way. Beautiful. And I love the way you said our thoughts can be optional. That’s a good one. That we have that choice and that it’s optional. Beautiful, beautiful.

What’s cool about meditation, and this is, I talk about this when because I do a whole consciousness and chiropractic talk, is those same areas that they have now shown that are activated with meditation are the same ones that we’re showing impact with chiropractic.

Absolutely

Are we changing consciousness with chiropractic? Sure. Why not?

Absolutely. Absolutely. And that leads us to the prefrontal cortex. And what we do see, what the research is validating for us, is that we have an effect on that prefrontal cortex. And we’ve got a few out there, too, in regards to the cerebellum and I like to call it the three ring circus, the cerebellum, the frontal lobe and the limbic system. I love the three brains and they all, they all do tie together, especially in the paradigm with our neural development. Our sensory kiddos are, our autistic Kiddos. So give me your go on that one.

Yeah, I think that with Chiropractic, we are impacting the prefrontal cortex. We can do something like, I like to call it the amygdala hijack, where … Because really the amygdala creates that emotional awareness, emotional response. Then if we can use our thoughts to actually dampen that out, right? So if we are upregulating the prefrontal cortex with chiropractic adjustment and meditation and those other things, then we can, again, mindfully suppress what’s happening with the amygdala, if we’re trained to do so. But what does that look like in the neuro developmentally challenged brain? So Stephen Porges, if we just can to take a couple of minutes to talk about polyvagal theory, the polyvagal theory book, which is a very dense volume to try and read. But if you can get through it, there’s some great pearls in there. There’s a whole chapter on autism.

And so he developed this idea that the autonomic nervous system is not just sympathetic comparison with that, but there’s a third branch, which is the social engagement system. And the social engagement system, this part of the vagous nerve enervates face, eyes, ears, heart and lungs, right? And so he says it’s hierarchical and that we actually start with social engagement. But we know that you know autistic kids, for example, that they have problems with flat affect, with sensitivity to sound, with not wanting to make eye contact, and the idea there is that maybe they have really low vagal tone and that they can’t get that social engagement system up and firing to the level that most of the rest of us do. And it’s why that we don’t want … We don’t even want to try to engage using our social engagement system with these kids, because we need to try and meet them where they’re at. Exactly. They had their social engagement system is not functioning so we can’t try and approach them that way.

Right, right. And I always say, I like to say a person’s behavior, especially a child’s behavior, that outward behavior, is essentially a window into their neurological integrity. What are they telling you by the way they express themselves? And so that when that frontal lobe is offlined, they can’t do that social engagement. They are in what I call limbic lock and load mode and they’re hightailing it for the hills. So on that note, working with the students at college, what are some pearls you give them in regards to chiropractic and getting these different areas of the brain online?

Yes. So number one, highlight the research. I mean the [inaudible 00:22:36] research is incredible and all the time they’re always like, “What’s the latest stuff?” And we actually have a chiropractic science working group I work with a group of students every week and we talk about the latest research. And the other thing is that you have to know your anatomy and physiology. So for example, we’re just talking about polyvagal theory and there’ve been a lot of studies. They’ve been using vagal stimulation in the medical community for about 20 years, right?

Yep.

To treat things like depression, intractable epilepsy, with quite a lot of success. These to do that very invasively, like they actually implanted and vagal stimulator. Well now they do transcutaneous stimulation, [inaudible 00:23:14], also here. So in teaching them the anatomy and physiology, if you actually look at the course of where the vagous nerve runs, it leaves that juggler foramen inside the carotid sheath.

So now we have chiropractic studies that show that if you put pressure on the carotid sheath, you actually disrupt internal jugular blood flow. Now, well if the vagous nerve is in there, too, isn’t it possible that with subluxation, you’re interrupting vagal nerve, right? So if you look at the core, so it goes through that carotid sheath, but if you pull up, you know, Gray’s Anatomy and look at where is the vegous nerve, it literally runs right in front of the TP of atlas. Or if were subluxated, is it going to impact function? Do we have that data clearly elucidated yet? No. Can we make some extrapolations? Yeah. I’m the queen of extrapolation. I’m making that extrapolation. If you’re subluxated, you’re probably interrupting vagal tone. And iv vagal tone is disrupted, this leads to some of the symptoms that we see in autistics.

Absolutely, absolutely. And that heart rate variability is one of the measures we use in our profession. And we know that that really develops that in the second trimester, third trimester in utero. And without having good vagal tone, we’re going to be brought into this world already compromised. So even pregnancy care is, in my book, is extremely important.

Oh, absolutely. I don’t know why [inaudible 00:24:45] David Fletcher and Amy Hoss are doing amazing work with heart rate variability, but that also has been some … There’s thousands of articles and the medical community has already accepted heart rate variability. We should be jumping full … I mean there should be HRV in every chiropractic office. This is our way to show the impact that we’re having on autonomic nervous system. It’s way sexier conversation then okay, your back pain is getting better. For sure.

Yeah. You’re speaking my … Because what we really need to do is I think we need to be on the forefront of this whole wellness paradigm. We have … I’m preaching to the choir, I know, but to those of you out there listening, we have, we have the clinical findings. We see this in our offices every day. But let’s put the pieces together. Bring the research from other paradigms, connect the dots like you do, like I do, like others do, and start talking in that matter to the public and raising the awareness of exactly what we do. Brain-based chiropractic, essentially.

Yes, and for me that’s redundant, right? Because that’s the story I love to tell and it’s the story that I tell students to focus on. I teach a number of different classes here on campus, but one of them is patient education, which is the class in communication. I said, “Look, if you, if we really are doctors of the nervous system, then focus there.” We now know through some incredible research that when you adjust somebody, you’re impacting brain function. Well, what controls the body? What controls every cell, organ and tissue? Your brain. And you ask anybody that and almost anybody will know it. And now we know that when you adjust somebody, you’re impacting the brain. So let, let’s focus there. And maybe less on the back and neck pain and more on optimizing this vast richness that we call life.

Absolutely. Absolutely. That’s what we need. That’s why you’re being spread so thin because you’re amazing at the way you do articulate this and the way you communicate it, but really everybody needs to hear your message and the way you communicate it. So last minute pearl or two that you want to throw out to the world? I know there’s a lot.

Yeah, I think there’s a lot of tendency in chiropractic to try and want to run in a lot of different directions. I think there’s different roles for lots of us and I think one of the most important things that we can do is find out what’s our individual truth, what’s our authentic truth as a practitioner, as a chiropractor, as a clinician, and follow that. There’s this great quote that, of course, the exact quotes escaping my mind right now, but the idea that a flower doesn’t look to the flowers next to it to bloom, it just blooms perfectly by itself. And I think if practitioners could just start on this journey with the idea that you don’t graduate from chiropractic school as a master. And in fact this is a process that you continue throughout life and that we need to continue to learn and grow and find mentors and do everything we can to offer this, I think, sacred service that we have as chiropractors. That it can do so much and to not limit it to musculoskeletal complaints.

Oh, beautiful. Beautiful. Can you tell us a little bit, you and your partner and you’re good friend. The names I can’t get, but you guys are starting a retreat?

Retreat in Costa Rica. So my wife, Dr. Tamir [Macintire 00:28:12] and doctor Lauren Koedyk from Nikau chiropractic. She’s done a number of retreats and so we’re doing a collaboration with her to do a women’s only, sort of empowerment retreat coming up in Costa Rica in June. And the idea is really to lift women up.

The idea that greatness comes from service and that the greatest gift that you can give is the gift of service. And if we can find a way to lift women up and to just provide an opportunity for them to learn things like meditation, to learn different things, different tools that they can use to apply to become stronger in their own power. That’s the purpose of the retreat. And this is something that Dr. Lauren Koedyk does. She does women’s adjusting seminars. And really, that’s one piece of what she does, but something else she does is really gives the women this gift of personal empowerment. And that’s really the focus of our retreat.

And this is open to chiropractors?

Open to chiropractors.

Okay. And they can find information about this where?

If they go to nikauchiropractic.com/retreats.

Yeah. And your website is drmoniqueandrews.com?

Yup.

And they can also find you through Life West? Or that website’s the best place for them to get ahold of you?

Yeah, my website, which is drmoniqueandrews.com, is the easiest way to get in touch with me.

Awesome. And if people want to hear you speak, they can contact you through that website as well?

Yeah. All my events are listed on there. Yeah.

Awesome. Awesome. Well good. I know you, we could be here for hours, but I appreciate you taking the time. I know you had to rearrange your schedule for this, but it was so well worth it. And the knowledge you have to share and, and you know what? The heart you have to share. It’s amazing when you combine knowledge with heart and what can happen.

I taught that class the other day and like I got back last week from somewhere with a group of amazing doctors and, and I saw this quote and I think this is so pertinent and it reminds me of you, actually. Singly, we can make a difference, but together we can make change. And I just had to throw that in now because you’ve got that heart and you’ve got that wanting to make the change and that’s very unique.

Ah, thanks so much Monica.

Thanks for hanging out. Well we’ll have to do this again. How about about apart two sometime?

Yeah.

It sound like a deal?

Sounds great.

Awesome. And for all of you out there, thanks for joining in. The first Thursday of June, we have a special guest, Dr. Eric [inaudible 00:31:05], I think. I hope we got that name right. And next Thursday, Dr. Nicole Lindsey has an amazing show empowering women. So make sure you join in. And I want to thank ChiroSecure for everything they have put forth for us to bring these special shows, to bring you the information, bring you cutting-edge things. Monique Andrews is on the leading edge in our profession, and to have her and other guests like her available to you, the public, is really something unique and I want to thank ChiroSecure for that. So until next month, I’m signing out and you guys go keep changing lives and changing the future.

Today’s pediatrics show, Look to the Children, was brought to your by ChiroSecure and the winning book series I am a Loveable Me. Make sure you join us next week right here at the same time. See you next week!

Please subscribe to our YouTube Channel (https://www.youtube.com/c/Chirosecure) Follow us on Instagram (https://www.instagram.com/chirosecure/), LinkedIn (https://www.linkedin.com/in/chiropracticmalpracticeins/) Periscope (https://www.pscp.tv/ChiroSecure). If you have any questions about today’s show or want to know why ChiroSecure is still the fastest growing malpractice carrier for over 27 years, then call us at (866) 802-4476. or find out just how much you can save with ChiroSecure by visiting: https://www.chirosecure.com/quick-quotes/malpractice-quick-quote/.

Empowering Women Chiropractic – Success is a Necessary Part

Welcome to ChiroSecure’s Empowering Women In Chiropractic, the Facebook Live Show for successful women by successful women, proving once again women make it happen. Join us each week as we bring you the best in business growth, practice management, social media marketing, networking, leadership, and lots more. If it’s about women in practice and business, you’ll hear it here.

Now, join today’s host, Dr. Nicole Lindsey, as she talks overhead, debt, and creating other sources of income. Now, here’s Dr. Nicole.

Hi, welcome to this week’s episode of Empowering Women In Chiropractic on ChiroSecure’s Facebook Live Show. I’m Dr. Nicole Lindsey, your host, where I help bridge gaps between chiropractors and medical doctors and help you build that stream of marketing in your practice. If you have any questions about building that stream of marketing, don’t hesitate to reach out to me.

Today, I have a very special guest. She’s a chiropractor, she’s a business coach teaching marketing strategies, sales, mindset, money mindset, helping startup chiropractors. She also runs The Black Diamond Club with her husband, Dr. Shawn Dill. She’s a speaker, she’s an author. Just launched her book, None of Your Business: A Winning Approach to Turn Service Providers into Entrepreneurs. She is here with us today. Dr. Lacey Book. Welcome.

Thank you for having me on. I’m excited to be here.

Excellent. Well, I love this topic. We’re going to jump right in. It happens to be the topic of your book, and I think this is such an important topic for chiropractors.

Yeah, absolutely. It’s been a wild ride and such a blessing being able to work with chiropractors throughout the majority of my career and seeing a lot of the, I guess, struggles and things that they deal with that you feel like it’s so unique and you wonder why you’re going through it, but in reality they are pain points and issues for a lot of chiropractors because we do love chiropractic and we don’t necessarily love being an entrepreneur, right?

Yeah, for sure, for sure. This show, we have a wide spectrum of listeners. We have chiropractic students, we have new grads, we have chiros that are seasoned. We have CAs, so I think in preparing for this topic I thought, “You know what? I think we should really define being a business owner versus an entrepreneur”, and that way we can help them understand what that really means to be an entrepreneur, which you’re so good at, like I said after reading your bio. What is the difference in your opinion?

That’s a really great question. I think that there’s a couple of fundamental differences between the two. A business owner is really somebody that shows up, runs the day-to-day business, and I would say is comfortable where they’re at, right? They’re comfortable with doing things that have always worked with them, they’re comfortable running the business that maybe they learned from somebody in the past or the way that they purchased it. They’re not necessarily in a space where they want to… not evolve, but create new strategies in order to shift things around.

Entrepreneurship is a very interesting thing. It’s difficult because it is such a big term and it’s thrown around a lot these days, but entrepreneurship really I believe encompasses a huge desire to constantly evolve your business, find different ways to market, to sell, to grow, where you’re not… an entrepreneur is not necessarily always happy with where they’re at. They’re constantly trying to stay ahead of the game, figure out new strategies, and then, of course, take their business to a whole nother level. I would say that entrepreneurs are looking for something more than where they’re currently at in the very moment they’re in it, if that makes sense.

Yeah, that really helps a lot, and I think that… I looked it up on dictionary.com, and one of the things that the definition said, everything you said, it said, “A person who organizes and manages any enterprise, usually with considerable initiative and risk”, so taking risks was also part of being an entrepreneur, whereas business owners tend to be very calculated and kind of hold steady with where they’re at.

Exactly, and I love that you brought that up because that’s definitely something I see in very successful entrepreneurs. Two very prominent characteristics that they have is, number one, their ability to jump into something, even if it is risky. They’re always willing to take risks if potentially it could bring them more anything into their business, more human capital, more financial gain, more growth, and then the other thing is that they are extremely decisive. I’ve noticed that when you… A business owner, because they are used to the way of doing things, they don’t have to make a lot of out types of decisions, so [crosstalk 00:06:37]-

A lot.

What’s that?

They sit on it for a while. They camp.

They sit on it for a while. Like you said, they’re calculated, and I’m sure that you’ve met people like that. I’m not saying that that’s a bad quality to have. There’s oftentimes where because I’m an entrepreneur and a visionary, I need to go to people like that to make sure I’m making a decision that is sound. Entrepreneurs, they’re extremely decisive and they decide things in an instant, right?

Yeah, yeah. I heard this once many, many years ago and it really stuck with me and it was a female chiropractor, actually. I think it was a coaching program I did and she said, “Your decision to not make a decision is your decision”, and that was powerful. I use that a lot, so every time I’m struggling with something, I think, “This is why I am struggling because I’m not making a decision and just make a decision and roll with it, whatever consequences are”, you know?

I love that. One of my biggest mantras that I’ve always lived by is done is better than perfect, and I think so many people sit on the sidelines, even when they’re making decisions for their business, when they’re putting out social media content, when they’re going into a meeting, where they want it to be so perfectly done that sometimes it doesn’t get done. It’s that decisiveness. Done is better than perfect. I’m going to do it, I’m going to get it done, and I’m going to move on, right?

Yeah. Now, is that something entrepreneurship… is this something that can be learned? If we have chiros listening right now, they’ve been practicing for five years and they’re like, “I am the business owner but I want to be the entrepreneur”, can they learn this?

Absolutely. I believe that it can be learned, but I think it starts with a desire because not everybody has the desire to live the entrepreneurial lifestyle because it is risky and it does require a lot of energetic output and sacrifice and some compromise in certain areas of your life. Number one, you first have to full step into it and desire it and want it, and then you can learn it. It has to start there, otherwise, it doesn’t feel good when you’re in that space.

Right. Yeah, so if we take… if we dissect a business and we look at sales, marketing, just those two pieces right there, and we look at somebody that says, “I do want to become more of an entrepreneur when it comes to marketing”, what would be a good way for them to step into that role if they have that desire?

I think when it comes to chiropractic specifically and we’re looking at the profession as a whole and business owners owning chiropractic practices, a lot of those businesses are built on internal referrals or ways of marketing like screening things that they are just used to doing.

The first thing I would say is do something that makes you really uncomfortable, right? If you’re like, “I want to be an entrepreneur, I want to change the way that my business is currently being run, I want to grow in ways I haven’t before”, that means that you’ve got to do something drastically different. I would say go out there and find a marketing strategy that you’ve looked at in the past that made you extremely uncomfortable to do, and if it’s a program, purchase it. If it’s connecting or joining a group, do it. That’s what I would say because everybody’s unique in their area, who they love to serve, and who they want to bring in their office, but you’ve got to find something that kind of makes you go, “I don’t know if that’s for me.” It’s not for the business owner you, but it could be for the entrepreneurial you.

There’s that taking risk thing that we were just [crosstalk 00:10:16]-

Exactly.

Talking about, so yeah, yeah. That’s my story. That’s how I started getting into MD Marketing was long story short, dot com bubble and it was, “Where do we get new patients? What’s going to sustain my business for years to come?” That’s where I thought outside of the box. MD, that’s where a lot of our patients are going. What if we educate MDs and let them know that we’re here? That we’re an option? That’s where all of that started.

I love that you’re doing that because I think that since we’re on the subject, it is something that makes a lot of chiropractors uncomfortable in their business. Going out there and essentially networking or conversing or connecting with other professions that maybe for a very long time you didn’t see as complementary or a profession that maybe you didn’t see how you could collaborate. That’s a very outside-of-the-box way of thinking when it comes to getting a new marketing or distribution channel to funnel people to you. A program like yours, that’s fantastic. That would make a lot of people uncomfortable, but maybe exactly what they need to start being the entrepreneur that they desire to be.

Yes, exactly. Not only that, I see building your credibility, building that in your community, also our profession, what that can potentially do for our profession as far as building us all as an entrepreneur as a profession. Just building that credibility.

We talk a lot about… in The Black Diamond Club becoming the trusted advisor, and oftentimes when we say that, people think, “Oh, that means just to my patients. That I should be the trusted advisor, the individual that my patients come to to ask, ‘Where should I go to do this?’ Or ask my opinion.” You’re right, it’s not just within the four walls and confines of your practice, it’s becoming the trusted advisor in your community. How can you begin to connect with other individuals that you haven’t in the past and show them what this thing chiropractic is all about? That is what builds trust and credibility and can actually help this thing chiropractic grow and scale and take its rightful place on the planet. That’s exactly… I love that concept.

Yes, we are very much in alignment. That’s awesome. I love that. Now, I know why entrepreneurship is important. I consider myself one, and I love that part of what we can do and be as a chiropractor, but for our listeners, why is that so important for chiropractors to embrace being an entrepreneur?

If I’m talking from my chiropractic heart, I would say that chiropractors… I know every chiropractor listening out there, the reason that we do this is because we really want to change people’s lives, and there’s something ingrained in that about the idea of you leaving a legacy on the planet by providing this service. The interesting thing is is, yes, you can create a legacy by the people’s lives that you touch now, but what happens when you’re no longer around? I have found, and it makes me so sad, because I found that there’s a lot of people that have gone through their chiropractic profession where they’re just being the business owner, which means them in an office, running the way that they always have, not embracing the entrepreneurial spirit. That means when they go away, the legacy does, too.

If you don’t have this desire to figure out how to the legacy live on, all of the stuff that you worked for, then it will go away when you pass on. It will go away when you retire, so part of the entrepreneurial mindset and spirit is figuring out, “How can I create a business that lasts far beyond me?” I know that chiropractors want that so bad, but you have to step into thinking differently, doing things differently, strategizing differently, so that the business can live on and people’s lives can continue to be touched and changed because of all the work that you have done today.

I think that’s why, from a chiropractic passion like I love chiropractic standpoint, it’s really about becoming an entrepreneur so that your legacy can continue to live on.

I love the way you put that, because it is not just about you or I, either. It’s about our profession, so if we don’t want this profession to die, we have to think like an entrepreneur. That was very eloquently put and I like that. That’s an awesome… When you think of just being an entrepreneur, you think… oh, well, at least I’ve always thought in the past, “Well, they just think I’m a savvy businessperson and all I care about is just building an empire or building this big practice”, but it’s not. It’s more than that. It’s what you said, and if we all thought that way, it would really take our profession to another level.

Absolutely. Everything that both my husband and I do, every day that I wake up, I know why I’m doing it and it’s not… you’re right, it’s not just to build an empire, it’s to build an empire because I have a desire for every man, woman, and child on the planet to, if they so desire, have the ability to get checked for Ver2 subluxation. That’s why I do what I do. That’s what this whole mission is about, but I couldn’t do that if I was just being a business owner for my business only. I wouldn’t be able to strive to reach that impact that I want. It is so much more than being a savvy individual. It’s, “Why am I trying to be that way?” It’s because of the mission that’s driving me to do that, right?

Yes, yes, and I know we could go on for hours about this topic. There’s a whole nother section that we didn’t even touch on yet-

I know.

Mindset, the mindset behind making entrepreneurship work. There’s the why and then there’s the how. What can you give us about in a short synopsis on mindset?

I’ve been coaching for a while now and I work with a lot of individuals, all walks of life, right? They all essentially have the same fundamental issues and it centers around mindset. You can look at your ability to have an influx of new patients to how much money you’re charging to how much money you’re making to the connections that you have in your community. It all centers to honestly what your mindset around it is like. One of the fundamental things we talk is all business problems are personal problems in disguise, and that doesn’t mean just like your personal relationships, that means what’s going on inside your head.

I would say whenever you’re having a major business issue, you’re hitting a wall, you’re becoming stagnant, first, before you even assess what’s happening in the business, assess what’s happening in here. If you can start to look at that and make shifts and changes, figure out systems, mechanisms, workbooks you can read, people you can talk to, that will drastically change the success and the issues that are going on in your business without having to put a lot of effort into that. You put it into here.

Fix your head, you can fix a lot of things.

Pretty much everything.

Yes, and there’s a lot to that. I don’t mean to minimize that no way, but you’re absolutely right. Mindset is everything, and as chiropractors, we know it all starts in the brain.

Thank you so much for sharing some really do-level stuff for our listeners and sharing your passion and everything that you did today. I really appreciate it.

I appreciate you. Thank you so much for having me on.

Don’t forget to tune in next week to our next show of Empowering Women in Chiropractic. Thank you for watching.

Join us each week as we bring you the best in business growth, practice management, social media marketing, networking, leadership, and lots more. If it’s about women in practice and business, you’ll hear it here.

We hope you enjoyed this week’s Facebook Live event. Please like us on Facebook. Comment and share. We look forward to seeing all of you next week for another episode of Empowering Women in Chiropractic. Now, go ahead and hit the share button and tell your friends and colleagues about the show. Thank you for watching. Have a beautiful day.

This has been a ChiroSecure production.

Please subscribe to our YouTube Channel (https://www.youtube.com/c/Chirosecure) Follow us on Instagram (https://www.instagram.com/chirosecure/), LinkedIn (https://www.linkedin.com/in/chiropracticmalpracticeins/) Periscope (https://www.pscp.tv/ChiroSecure). If you have any questions about today’s show or want to know why ChiroSecure is still the fastest growing malpractice carrier for over 27 years, then call us at (866) 802-4476. or find out just how much you can save with ChiroSecure by visiting: https://www.chirosecure.com/quick-quotes/malpractice-quick-quote/.

Empowering Women Chiropractic – Attitude, Action & Accountability

Hello ChiroSecure viewers, and thank you for joining me today. I’m Kim Klapp, founder of Assistants For Chiropractic Excellence. Now, before we delve into increasing attitude, action, and accountability in your practice, I want to take a moment to applaud ChiroSecure. Yay. Now, I absolutely love them. They have best coverage, exceptional customer service and they give so much back to the profession, including sponsoring these programs.

I’m also grateful that you’ve chosen to watch today. In addition to the coaching program that I run, I’ve been managing Dr. Tom’s practice in Ann Arbor, Michigan for 25 years. If you have any questions at all, hiring, training, practice systems, just post it and I’ll be happy either to answer it during today’s show or afterwards.

Now, there is a great story about an entrepreneur who wanted to build the perfect car, so he rented it with a warehouse and built it with the 150 Best Cars Ever Built, and then he told his engineers to find the best part in each of the cars that he had purchased. They decided to take the engine from the Mercedes, the door handle from the Buick, the transmission from the Toyota, the best rack and pinion steering from the Ford, and so on, and so on, until they had a car assembled out of the 15,000 best parts that human minds could engineer.

However, the cardigan function. Didn’t drive. My point is, in your practice, it doesn’t matter if you happen to have a fabulous rock star front desk CA, an incredibly talented doctor, a massively talented account director. Everybody is skilled. All the talent in the world doesn’t create a team unless people learn to function that way. It’s all about function, kind of like chiropractic. A team is more than just a collection of individuals coexisting.

Now, speaking of cars, I absolutely love this quote from Henry Ford. “Coming together is a beginning, keeping together is a progress, and working together is a success.” Now, one of the best ways to do that is to hold weekly team meetings. Now, before you roll your eyes at me and groaned, I understand that there are a lot of reasons that chiropractors don’t like to hold them. I hear all too often that, “Oh, Kim, they’re a waste of my time, they’re a waste of my money.”

I actually had one of the docs say, “Count how many people on my team. Now, multiply that by their hourly rate and tell me, am I getting… That’s so not worth it to me.” Other people complain that it just turns into some negative venting session. However, it doesn’t have to be like that. First of all, if you hold them regularly, not when there’s just a problem, it’s amazing how that changes the dynamic. I remember the only time my parents ever called a family meeting was when we were going to get grounded.

Another point is that everybody on your team gets a chance to speak and share. I want to share with you today how to make them really positive and growth oriented. Today, let’s talk about how to have an effective team meeting so that you can actually increase the attitude, action and accountability in your practice. We actually have CAs that look forward to our team meetings and I promise it can be a great return of investment on both your time and your money.

Here’s our agenda and we have this set up in OneNote, so that everybody on our practice can bring it up on their phone or their iPad and can contribute. If you’d like to link to this file, just email me, kim@chiropracticeassistance.com, and I’ll make sure that you get the link, so you can edit as you choose. Now, notice something, that we start and and with mindset. That’s how critically important it is. Now, we hold our meetings during our lunch break on Mondays. It really helps to set the tone for the week.

We are closed for two hours during the lunch break and our meetings typically last 30-45 minutes, depending on what’s going on. Now, when they are held in our office, we begin with our team visualization and that takes about three minutes. Now, we have everybody close our eyes, we work on our breathing and we listen to the practice visualization that Dr. Tom created. It actually walks our team through positive emotions that are generated by all the different aspects of our practice reaching our goals.

How much it helps the community and how much it helps each of us on an individual basis. It focuses on how it feels so amazing to witness so many miracles of health and happiness as we all experience joy, growth and prosperity. We really like starting out our team meetings with the visualization, because it helps us clear our minds. All that minutia of the day that clogs it up otherwise. It elevates our consciousness to focus on expansion.

Study after study has shown, with athletes and musicians, if they spend a certain amount of time visualizing practicing, either their game or their instrument, they achieve almost the same improvement as those who physically practice for the same amount of time. It’s amazing the difference that visualization makes. If you know that already, why don’t you incorporate it into your practice? We actually incorporate it every day during our huddle.

Let me run through our weekly team meeting agenda. Now, if we are holding our meeting at a restaurant, which we do luckily every week that we hit our new patient goal, we skip the visualization. Looks like I got a little ahead of myself. Instead, we’re going to focus on the lasting purpose. To give, to do, to love, to serve out of a sense of abundance. That’s how we get our mindset started when we are out at a restaurant. Like I said, if we hit our goal the previous week, Dr. Tom buys everybody on the team lunch on Monday. That, of course, makes it a positive meeting right there.

Then, we re-center ourselves on our first priority, which is always the patient experience. It’s really easy to give lip service to the patient experience being your first priority, but when you stop and look at everything in your practice, it can be a challenge to keep the patient experience as your first priority. Always re-centering on that is a huge help. Then, we focus on our duty priority. That’s anything in our practice that brings a new patient into our office or back to our office according to the doctor’s recommendations.

We spend a lot of time honing those different protocols in our practice, because we always want to, again, keep that in the forefront of our mind. Then, we focus on our practice goals for the week. Both for new patients, obviously, and for weekly visits. Once we’ve created the right mindset and focus, then we share our status updates. For example, what’s Dr. Tom’s travel schedule going to be? How many people do we currently have scheduled for our next Workshop on Wellness Dinner? What our dressing is going to be on our next Monday Fun Day, which is every single week?

Any update on team training. If we happen to have a new CA in our office, what they’re being trained on. I really find that helps keep their training timeline from stagnating. We also go through any office image improvements. Spring is a great time for that exercise where you physically walk around your practice and see what needs some tweaking and what needs to be redone. Painting is really inexpensive, maybe some posters are yellowed, maybe some furniture need some help, whatever the case may be. Make a list and start tackling them. It’s a lot easier for accountability if you put them on this list.

Same thing with equipment. Maybe there’s some things that are working in your practice and it makes it a lot easier if you have it on your agenda each week. We also have, then, our results from our initial visit survey, the one that we email out to all of our new patients after their first visit. We have three versions of it based on which doctor they saw. They all look the same, so they don’t know that they’re categorized that way. Anyway, we like to track how many new ones we got in for the week and, if they’re on a scale from 0 to 10, obviously, we want track the 9s and 10s.

Then, next we tackle our refreshers from the previous meeting, because we don’t want it just go by the wayside when we talk about something once. We want to make sure that we’ve ingrained it, that we’ve got it all the way incorporated into our systems and that it’s working well. Then, of course, we want to talk about any new business. It looks like I moved a forms inventory to OneNote. Yay, I love OneNote. Where everybody can access it. And we’ve got a team builder coming up. If anybody wants to join us, we’re basically painting [poor 00:09:16].

All right. Then, we do a statistics evaluation, because you want to check your statistics versus your goals. You can’t manage what you don’t measure, so take a look at your statistics and see if there’s something that needs some attention. Then, we also like to do a systems evaluation to see if there’s anything there we need to work on. Maybe it’s with [SIPA 00:09:38] or our appointment systems, our financial consultation systems. Maybe we’re going to schedule some time to watch a ChiroSecure show, whatever the case may be, during that team meeting.

Then, we probably spend the most time going over both our current and our future internal marketing events. Now, while we have our annual calendar for our internal marketing events, we have everything planned way in advance and, honestly, the eye rolls that I feel when I see somebody post on Facebook, “Hey, tomorrow is blank, what can we do for that?” We are not talking about that today, but anyway. At least during our team meetings we want to make sure that everybody on our team is clear on what’s coming up in the next three months.

Now, that really helps us build the enthusiasm and excitement that we need to make it a success. When we are talking about each month for internal marketing, that means that we are going to talk about a simple step to share with our clients, which topic we are going to focus on that month for health. We are going to talk about what monthly special we’re going to feature for a product in our office and which internal marketing event, like I alluded to earlier, that we’re going to have each month.

Now, during the meeting, we brainstorm solutions to any challenges. In the practice of, let’s see, Dr. Tom’s been in practice since 1980, so you’d think in that amount of time, were there any challenges? Absolutely, there’s always a new challenge going on, so instead of focusing on those challenges though, we brainstorm solutions. When it comes to brainstorming solutions, here are my three rules. Number one, collaborate freely. All too frequently, when you have somebody on your team and they share an idea in a meeting. The first response is something negative.

No, that won’t work or we already tried that. If you shoot your team members’ ideas down, no one’s going to feel comfortable sharing, so keep that in mind. You want to keep an open mind and have people collaborate freely. Now, we don’t like to focus on the challenges, like I mentioned, so we simply state what they are and then we put our thinking caps on and brainstorm solutions. We want to keep an open mind, so we simply ask, who has an idea on how we can do a better job with fill-in-the-blank?

Then we take three minutes to brainstorm. When we do, we assign one person as a scribe or secretary. I don’t recommend letting Siri, dictating to Siri, because you will not get accurate notes from that brainstorm session, just saying. Then, remember, when you brainstorm, you want to refrain from making any comments. No positive comments, no negative comments, not even, “Hey, somebody already said that.” Just have your scribe or secretary write or type in the entire collection of ideas that come up. It’s really important that we want our team members to speak up and share their ideas.

They’re really valuable. Whether it’s a new team member who have a fresh and objective perspective, or it’s a veteran team member, who’s got wisdom and experience. Everyone has something valuable to contribute and, of course, it makes it more fun. There is always time for questions and there are often questions. Again, tackle those, but at least it gives people a forum where they know they can get their questions answered. Then, move around the table again to get a quick update on each team member’s three commitments from the last meeting.

Here’s where that accountability comes into play. Here’s where you get to reconnect with your team members, not only what they’re doing in the office, but also in their personal life. The first thing that we talk about is their personal health care goals. We find out, because we don’t want to expect just our patients to share a simple step towards a healthier you, we also expect that of our team members. We want them to commit to a simple step towards health. Like I mentioned, it’s a great accountability tool and when they reach their healthcare goals, we love getting to cheer them on.

Now, each member also shares another way that they’re personally and evolving. Maybe they’re reading more, taking a class, learning a new skill, a new language, cleaning out their closets at home. It’s important, because it helps us stay connected with what’s important to everybody on our team and how we can support their personal growth. Again, we’re all evolving. Then, everyone shares their commitment to practice growth. This is the part that comes into play for accountability for your office.

Did they complete their action steps of handing out a certain number of referral brochures or scheduling a certain number of people for our WOW Dinner, or signing a specific number of care programs, etc.? We want to make sure that that’s our accountability tool and we go around and share in order so everyone gets a chance. They also get the chance to toot their own horn when it comes to any wows that they’ve created.

Here, you can see one of our CAs, we had our kite contest last month, where chiropractic takes you to new heights or helps your health soar. I know we had both going on at the office at the same time, but we had a bunch of kites all over the office, it looked awesome, and then with the winners, one of my team members, who is brilliant, made these beautiful winning banners and attached them to each one. Again, very cool. I love my team. Then, we move on to committing to action steps for after the meeting.

It’s critical to write them down, because it increases your success. You’ve probably already heard about that famous study, the 1954 Harvard graduating class, where 30 years after graduation, the 3% of the classmates who had their goals written down were making 10 times as much money as the other 97% combined. 10 times as much, so we don’t want to just think our goals, we want to ink our goals. Determine what your simple step is going to be.

Each team meeting we ask, what is your simple step going to be for next week? What are you doing to evolve yourself? We want them to determine the action steps that they are going to take to expand the practice. Now, a lot of times the action steps are going to come from the discussion that we’ve had throughout the meeting. Other times, like I said, they’re just ones that they take upon themselves. Either way, we are going to make sure that everybody keeps track of it.

Now, if the office happens to be in stress mode, just at least commit to taking a step to increase the positive energy. Notice or appreciate any sign of growth. Figuring out what you can do to streamline your procedures to make things easier. Find any reason to celebrate moving towards your goals. Now, we like to end our meetings by sharing positives. Not only do we record these in our online journals. Again, another OneNote document, whether they’re about patients, or teammates, or ourselves.

We want to also share something positive, whatever it is that relates to the office at the end of our team meetings. We definitely want to be a cheerleader, as much as possible, and have as much praise as possible. Pat everybody on the back instead of riding on that in our office. You’ll see, also, that we have every single team member has their own page in OneNote, that way they can track their own progress on their commitments and they can enter their own notes on the meeting if they’d like.

Even if they don’t, once we wrap up the meeting, then one of our team members will transfer the team meeting notes from the agenda into our communication log. That way, everyone gets a chance to reread it after the meeting and they enter their initials. We want to make sure that everyone’s on the same page and nothing slips through the crack, even if somebody misses the meeting for one reason or another. It also makes it easy to review the points from the last meeting before the next one comes up.

Now, once a month, I think it’s a really good idea if you have an empowerment session, where you hone your foundational skills on financial consultations, phone intake, handling appointment barriers, new patient protocol, pat responses, front desk [inaudible 00:17:17], you name it. Again, if you have questions, just please add them to the comments and I’ll be happy to respond.

If I can help you in any way, whether you’re looking for this month’s excellence coaching on team building or training new CAs, hiring new systems practice systems, please visit my website, chiropracticeassistance.com, and you can either click or email me. I would love to help your team reach higher levels of excellence. Thanks again to ChiroSecure for providing this forum to increase your chiropractic success. Your host next will be Mike Miscoe.

Please subscribe to our YouTube Channel (https://www.youtube.com/c/Chirosecure) Follow us on Instagram (https://www.instagram.com/chirosecure/), LinkedIn (https://www.linkedin.com/in/chiropracticmalpracticeins/) Periscope (https://www.pscp.tv/ChiroSecure). If you have any questions about today’s show or want to know why ChiroSecure is still the fastest growing malpractice carrier for over 27 years, then call us at (866) 802-4476. or find out just how much you can save with ChiroSecure by visiting: https://www.chirosecure.com/quick-quotes/malpractice-quick-quote/.

Empowering Women Chiropractic – Grow Your Expert Brand Online

Welcome to ChiroSecure’s Empowering Women in Chiropractic, the Facebook Live show for successful women by successful women proving once again, women make it happen.

Join us each week as we bring you the best in business growth, practice management, social media marketing, networking, leadership and lots more. If it’s about women in practice and business, you’ll hear it here.

Now, join today’s hosts Dr. Natalie Beauchamp, as she talks impact, exposure and systems. And now, here’s Dr. Natalie.

Hello, everyone and welcome to this week’s episode of Empowering Women in Chiropractic. I’m your host for today, Dr. Natalie Beauchamp, and I’m super excited to have on the podcast today my good friend, Brandy Kinnear. And first, before I introduce Brandy, I’m going to tell you how we met and that goes to show you how social media does work to create relationships.

I think it was last year, probably a year ago. I was in Toronto attending Dr. Joe Dispensa’s event and I was in line up at Starbucks and I was just playing on my phone and I was, oh I haven’t been on Twitter for a bit so I hopped on Twitter and then somehow I saw Brandy’s tweet about being at a marketing summit in Toronto. And I’m like oh, I should check it out. So I check the Summit and then I checked Brandy and then went down the rabbit hole of her funnels online and ended up booking a call with her because what she had to say really resonated with me. So, I knew first hand that her funnels were quite savvy and smart and what interested in me into Brandy is that she worked with healthcare practitioner in the natural realm. To me, it was important. So, as they say, the rest is history. I booked a call and we started working together and we’re working together on different programs as well.

I have Brandy on the call today so we can talk about how to grow our expert brand online with what she calls her three step system and we’re here to give you content and good values you can use today in your practice. Welcome to the Empowering Women in Chiropractic podcast, Brandy.

Thank you so much for having me, Natalie. This is really exciting. And of course, you know I’m a huge fan of yours since we met in that random tweet in the Starbucks line.

Yes.

But I’m really excited to be able to share some information that can help the practitioners grow.

Awesome. Brandy, just tell us your story maybe in a few minutes, because I think it’s really powerful and, you know, everyone has a story and usually when we move forward and are really successful at something it’s because we have a personal story. So, tell us about your story and how you got attracted to the world of natural health.

Yeah. So, I feel like my path was actually created for me as opposed to me being the one blazing my own path. I used to live in the Caribbean. I started off in my entrepreneurial journey at the ripe age of 20 right out of university and I built up a chain of video stores and I was doing quite well and having a great time. But, you know, after five years I was ready to come back to Canada and start living the real life as they would say. And when I came back I started getting psoriasis all over my hands and my feet and it was terrible. And I went through the conventional healthcare system. I went from the GP to the dermatologist. I did all the things that they told me to do and it was just getting worse and worse.

And I was sitting on my couch one night. It was late at night. And there was this horrible commercial that came on the TV with bubble letters and I was like, you know, it’s 2006. Bubble letters have been out since the 90s. And when I looked at this video, or this commercial, it was actually a clinic. An integrated clinic that wasn’t too far from me. And I thought to myself, gosh, they need some help with their sales and marketing. So, I connected with them and sure enough they had me in on the same day and needed lots of help and, in fact, he was an integrative practitioner and he said to me if you help me grow my business, I’ll get rid of your psoriasis and any other health issues you have and anybody in your family forever. So, I was sold and I ended up becoming his director of operations and we built it into a super successful seven figure practice and we were just doing amazing things.

I became super passionate at helping other practitioners understand how to share the knowledge of what natural medicine can do and how to … You know, it’s one thing to be an expert clinician but for people not to know who you are and not to be able to find you was something was crazy for me because I was the one really telling everybody about this doctor. And it was literally word of mouth and my hard work. So, I realized that in order to grow awareness to natural medicine as a whole and make it mainstream, I needed to reach out and help more practitioners so I could exponentially … Together we could exponentially grow awareness. So …

That’s awesome.

And I moved on to consulting and what was the biggest deficiency I saw in every single practice? Marketing.

Marketing, yeah.

Marketing.

Brandy, let’s dig in right now into your three step system. The first is awareness by growing your audience and generate fans. So, can you give us tips, tools and strategies. Well, first of all explain what you mean by that and then give us some gold nuggets if you want and if you-

Yeah, for sure. I mean, I don’t need to tell anybody about the merits of social media I presume in the year 2019, but one thing to be aware of is the ability to reach the right target audience exponentially larger than you’ve ever reached them before is through social media. If people think of it as sort of a monkey on their back, it’s a lot of work, they’re not sure what to do with it, it’s actually your forum to reach hundreds of thousands of people. And when we start looking at it like that and we start positioning ourselves in the way we want to communicate with our ideal clients, it changes the way you act on social media.

What do I mean by that? Well, at the end of the day most practitioners haven’t dialed deeply into who they want to serve. So, you’re serving people who you’re serving now because you’re busy and you’re adjusting and you have a busy practice and you’re there every day and you want more and more people, fine. But do you love who you’re serving and are you attracting more of them? Or are you constantly feeling a little bit overwhelmed and exhausted with your practice, which is typical? We become these experts in our field and then we start to think hey, it’s got … There’s something more. Let’s work with the people we really like working with. And that’s what you have to do with social media. You’ve got to identify who those people are and then position your communication to them. That’s how you’re building awareness to your brand and building an audience.

You want your audience to be raising fans of people that are like yes, I love you. So, as an example, if you are super quirky or you’re funny or there’s something about your personality that’s authentic to you, you need to show that online. You can’t just be what they call a talking head because what happens is people don’t get the chance to resonate with you. And ideally, the quality of your audience is much better than the quantity of your audience. So, the metrics of how many followers you have or how many people like your page are irrelevant. I built very successful businesses in very niche markets with a high quality audience and it in itself is one of the best tips and tricks and tools I could tell you is really finely detail who you want to work with and then how you’re gonna serve them.

And then, some of the ways to make sure you’re building your audience is consistency. And I talk about omnipresence. Omnipresence is making sure that you’re everywhere. And it’s not oh my God everywhere and this is basically your life on social media. It’s using a strategy where you’re taking one piece of content and you’re repurposing it across all the channels. Should I be on Facebook? Should I be on Instagram? Should I do a YouTube channel? Yes. Do them all. Just don’t spend your whole life doing it. Just make sure that you’ve got a structure and a plan so that you can make the content once and get it across all of these channels. That’s omnipresence.

Yeah, and that’s such a good point because I think many of us in practice, we feel overwhelmed. It’s like oh my God, one more platform that I have to be on. So, what tools do you suggest, Brandy? And I guess the question is we don’t want to sound or look too preplanned as well and just use things like Later or Buffer or Hootsuite to populate. There needs to be that little bit of interaction. And good point on having our personality shine through if we’re doing video and things like that. What are your favorite tools for this?

I have a philosophy that in order to scale what you’re doing and be consistent and be omnipresent, you can’t be scheduling things on a daily basis. You need to have a scheduler for what I consider your bread and butter. I like to break down four different categories of posts that you should have possibly posting four days a week. The content should be made in advance. You schedule it using Later, as an example, because Later has got a great connection to Instagram. So, you can use it for Instagram, you can use it … Later is one of our favorites in the agency. We almost always recommend Later.

And then what I recommend doing is that’s the bread and butter, that’s the meat and potatoes. Now you add the gravy. You are the sizzle. So, that’s your behind the scenes stuff. That’s your raw, fun, daily snippets. That would be your Facebook Lives. That would be a picture of something that happened in your life or in the clinic or a patient case study or something that you want to just pop on and share. It would be what goes in your Insta stories where your gallery would be your bread and butter. You’re throwing in little tidbits and little pieces of you, your lifestyle, this authentic, unique part of you. And that stuff is organic. So, you need a mix of organic. But to look like an expert online and to have this omnipresence and this consistency, I believe that you do have to schedule some in advance.

Would you say … I mean technology is moving so fast. Which of the social media do you think … And it’s not fair to say ’cause we all have a different avatar when who we want to attract. I know that certain age group will be in different things. But let’s say my avatar, her name is Katherine, she’s 42 years old, busy mom with two kids and so forth. Where is she now? Where is Katherine found more?

Katherine’s on Instagram now? Katherine is … They’re all on Facebook, but your organic reach on Facebook is a lot more difficult now. But Instagram gives you the opportunity to get in front of the people, find the right people, follow them easily and get your information in front of them much easier than Facebook does. I encourage everybody whose working with clients under the age of 50 to be on Instagram for sure.

Mkay. Now, would you suggest hiring someone to do your social media for let’s say that nurturing and then you’re left to do the stuff that only you can do?

100 percent. Yeah.

Would you trust a social media person enough?

Yeah. No, so what we actually did in my agency and it’s specific for natural health practitioners is we actually built a program specifically to solve that program. Let’s outsource the content, the bread and butter, to somebody else so that you can focus on your zone of genius which is medicine and your second zone of genius which is organ social media posting, right?

Mkay. Cool.

There’s really no reason to be doing to all because then it’s overwhelming, the consistency doesn’t happen and you lose that momentum. You don’t get to do it a little bit and then stop and keep momentum. That’s just not the way social media works.

Yeah.

People need to see you multiple times in order to start to resonate with you.

Yeah. And I like what you mentioned about creating one piece of content that you start with a video, transform it into a transcript, to a blog, to mini posts or whatever because it’s time consuming. I, myself, do a lot of that ’cause I like to have the content that’s also original to me, to my expertise. So, great advice here. And actually, it’s funny that you mention that about Later ’cause I was using Hootsuite then we changed to Buffer and now we are with Later just because my social media person, who’s doing a fantastic job, said that it was more friendly with Instagram. So, a tip here to know.

Second point of how to grow your expert brand online: connection by nurturing your audience. We kind of touched on that with the social media, but what else can we do online with our audience?

I usually like to add a bit of context to that and the fact that there’s this rule of seven in marketing which is now typically around the rule of 20, where you need to connect with people on multiple touch points. They call them micro engagements. In order to start to build a relationship with them and start to have them resonate with your brand and start getting used to your messaging, people aren’t necessarily ready to buy when they first meet you, when they first watch your video, when they hear about you. But in order to show up on a regular basis an build these engagements with them, that’s what the rule of seven does. That’s what your social media accomplishes but then you also need to take into account your email nurturing.

In our agency, we do a lot of quizzes. We do a lot of opt-ins where it’s like the ultimate guide to or it’s a video training series or it’s a free course on … And we’re not talking the eBooks. People don’t really want to buy your eBook anymore, so that was very early 2000s. Ebooks are out and now it’s give me a quick win. Give me something short, give me something fast, give me something I can implement right away. And in exchange, of course, you’re getting their email and then that email nurturing sequence is really where you get a chance to help share what you do and what you’re passionate about and some of the results you’ve had for people that are similar to them.

And what happens if they don’t do that? Imagine a women doesn’t go and get something fixed and what that looks like long term? How it affects other aspects of your body? Blah blah blah. And so, we usually do a nurture sequence of about six of seven emails. And then, after a few months we go back. Not even a few months. Maybe two months. We go back again and start to nurture them with the same offer. Because what happens is ultimately the people that are warm, that have signed in, that have opted in and are consuming your content, it’s like a … It’s almost the same way you would treat an existing customer. They already know they can trust you.

So, we didn’t really take action in those seven rule of engagement points. They still are in your world and they still need to be communicated to. Depending on what your privacy, standards are, what you’ve had them sign up for, we like to go back and offer them the exact same offer, slightly different context and another set of seven engagements. That’s a really good … I call it an ninja trick for your email nurturing. But you have to understand that anything you do, and even … Here, I’ll give you another great one ’cause we’ve been using this really successfully is in your email sequence, give them a link to the video that you’ve done on that topic in your Facebook or make a video and put it on YouTube. Put the link the email and say if you’d rather watch the video I’ve done on this, click here.

Again, video builds relationships. It nurtures. So, you’ve got people that like to read and some people are more likely to open up an email than they are to even find you online on your social media. So, you’ve got the opportunity of connecting with them via email. Then you’re sending them over to your video and they get an even deeper connection with you. But that’s what nurturing is all about. Let’s assume that people are coming to your website or to your social media. They’re cold, they’re warm, or they’re hot. Hot ones are looking for your phone number and your address. The cold and warm, you need to build that strong relationship with them. And there’s many ways to do that but email marketing is probably one of the best and most effective.

Yeah. And that, I think, is the cool part. That let’s say I know I have one running with your agency and I somehow love helping people with headaches and migraine. It’s just something that I feel that I get great success and it’s just so rewarding. So, we’ve done a quiz about it and a nurturing campaign so people can learn about us, trust the information. And I guess it leads to our third point, which is trust by delivering value and standing out as an expert, which is also crucial. It’s all about positioning yourself.

I’m not saying that if you do one funnel on headaches, that’s it. You’re pinned down with this and that’s all you can do in the office. No, that’s not what we’re saying. But the online world is very different to me than when people make it to your office. Because there’s attraction, there’s conversion and then there’s retention. You’re helping a practitioner attract the right people, right?

Yeah. And I think what has to be understood about value … A lot of times … I mean, I work with practitioners that’ll say things to me like I don’t want to tell all of that information to my audience. It’s too much. It’s my secret sauce. And I say to them, you know, nothing that you have that’s a … There are no secrets anymore. Google exists. There’s hundreds of thousands of practitioners talking about all the things online. What you really need to know is that you’re delivering pure value to your customers or your potential customers all the time but you also have to ask for the sale.

We have an 80/20 rule in my agency where 80 percent of the time your content that you’re delivering is pure value. But 20 percent of the time you’re asking for the sale. So, if you were doing four or five posts a week, one of those would be your why they should work with you. And that’s sometimes difficult for practitioners ’cause they don’t want to sound salesy and sleazy and markety, but you’re not just there to give it away all for free; you’re there to transform and inspire and motivate and take people to the next level. So, you do have to say within a certain amount of posts why should they work with you and what that looks like.

And honestly, you have to look at communicating them with what they’re emotional, physical or lifestyle problem that you’re solving is. ‘Cause we’re not talking high level. You know, your sacroiliac joint is blah blah blah blah blah. Nobody cares about that. What they care about is they can’t get their kids hockey bag out of their car because their back is too sore. Or their shoulder’s frozen and they can’t make dinner. Those are the things that actually people care about so that’s where we have to deliver value but you also have to meet them at the level that they’re at and we say fifth grade english. Don’t try to be talking too high level. Yes, you can still sound like an expert with talking to people in the way that they actually understand information.

Another key point for anybody doing social media or any type of marketing, please get professional pictures done. Get updated, professional pictures. We have a brand photographer that we work with. We send a lot of our clients to her. She’s amazing. She knows my industry very well, so it’s easy for her to understand what I want out of it. But we get 75 pictures that we can use on Instagram, on social media, put them on the website, send them out in a media package or whatever you’re doing. Get professional pictures. It makes a big difference.

You don’t want people to think that you’re not an expert because you’re old fashioned, you don’t understand technology, your practice is out of style. It’s 2019. You have to understand technology. You need to be up to date and you need to look the part. And I think that really sets you apart with an expert positioning as well online.

Yeah. Yeah, ’cause it’s … My goodness. I ran out of water here. I think … I know I get this often and, of course, I’m the author of a book Hack your Health Habit and so forth. And I have my social media strictly for the clinic and I have some for my Dr. Natalie personal brand. But one thing that is fantastic now is that you can really reach the people who have consumed some of your material. And I know that I have patients coming in for their adjustments more regularly ’cause they see us online. It’s like it’s a reminder. Oh, yeah. I’ve got to go and schedule and get my adjustment. Or I get feedback, oh I love the recipes you guys are posting online or what have you. And it is true that any time that it is on my personal page or the clinic page that we put something fun and quirky it just resonates.

And I’ll give you that as an example, Brandy. I don’t think I told you that one. I had my birthday a few weeks ago and my staff decided me to surprise me. Big balloon with the big 5-0. Fantastic. Really happy about this. But they did that at night and we have motion sensors so at 1:30 in the morning the alarm rang. My phone rings. The alarm at the clinic got turned on. So, I’m nine minutes, eight minutes with no traffic to the clinic. And 1:30 in the morning in my pajamas running to the clinic. So, my office manager put a nice post of Facebook. Kind of an oops, sorry about that Natalie kind of thing. But we had so much feedback and people were saying this is funny. And I couldn’t really be mad at them ’cause their thought was really very kind-

[inaudible 00:22:24][crosstalk 00:22:24].

-And nice of them to do that. So, adding those little stories or anecdotes and same thing with Insta story on Instagram, it takes literally 30 seconds to do. It creates some fun and some engagement, so …

It also allows people to get to know you on a more personal level. And you don’t have to share all your life on Insta stories but letting people know … Let’s say you’re cooking and you’ve made a great meal. This is how you like to enjoy food with your family. Or what if it was a disaster and everyone hated it and you burnt the rice? That kind of stuff is like I like her, she’s really, she’s authentic. Or he’s real, he’s authentic. That’s really the stuff that helps to build the engagement faster and better.

For sure.

And if you can’t do that, you don’t have to do videos on Insta stories but it would make sense to start maybe speaking with somebody about how you can strategically get on there because it really is a tool that not a lot of people are using to their benefit. But, I mean I personally generate maybe 40 thousand dollars a year just from my Instagram account; just from me adding value to my client’s Instagram.

I always joke with older practitioner. I say if you have a teenager just ask your teenager to show you how ’cause usually they’re better at it than most.

Brandy, oh my goodness. We’re already out of time and I think we’re gonna have to do a part two of this to dig in even deeper in some of the strategies. So, I guess from getting back to the points that we talked about is really focusing on what you want to position yourself as, what kind of expert. And not saying that you need to niche down completely, but online you kind of have to attract the right patients and the people that you want to work with. And then nurturing those connections, those seven touch point. And I was at a conference in New York City last weekend and they just said exactly the same thing. How many times do you need to see and hear someone? And same with us as healthcare practitioners because most people will be referred to us by patients or, you know, if somebody sees you three times online and two of their friends talk about you, it’s like wow, she or he must be good at what she does. So, you know, this is a sign. I’ve seen your stuff-

Yep.

-In many places. This is a sign. And then after that it’s nurturing that relationship inside of your office and maybe this is what you and I discuss in a part two of this interview so people can see it as … They’re not disconnected. I really think the front end and the back end needs to be intertwined and they need to work together. But I think there’s different focus that can be applied when it comes to that.

Brandy, can you tell us, the listener, how they can find out more about you if they want to learn more about what you do please?

Sure. I’m on Instagram at YourIdealPatients. I’m also on Facebook, same name. And YourIdealPatients.come will get you over to my website where I’ve got some free tools that you can use and I’m happy to chat if anybody has any questions. There’s lots of ways to reach me through those three [inaudible 00:25:50][crosstalk 00:25:50]-

They can do like I did and schedule a call. And I was sold after one conversation ’cause I really her approach. And one of the reasons, if I may brag again about your services, is that I’ve worked with a lot of different marketers but a lot of them don’t get what we do as natural health practitioners. So, to me it’s very important that the people that I use for my services … And it goes for my computer guy at the office. Like, everybody needs to be on board of what I do, understand what I do, be a patient, get adjusted. It’s just so important to me. And it just makes everything more congruent.

Brandy, thank you so much for your time and your expertise. I hope everyone got … I’m sure everyone got good content and some nuggets that they can jump on and just start acting.

This was your host, Dr. Natalie Beauchamp for the Empowering Women in Chiropractic segment for this week. Have a great week, everyone.

Join us each week as we bring you the best in business, growth, practice management, social media marketing, networking, leadership and lots more. If it’s about women in practice and business, you’ll hear it here.

We hope you enjoyed this week’s Facebook Live event. We look forward to seeing all of you next week for another episode of Empowering Women in Chiropractic.

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