Empowering Women in Chiropractic – Science vs. Emotion in Public Education – Dr. Janice Hughes

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Hello. My name is Dr. Janice Hughes, and welcome to today’s show of Growth Without Risk. I’d first like to start by saying how honored I am to be part of the ChiroSecure team, do the Growth Without Risk show, and just thank Dr. Hoffman and his entire team for all that he does and provides in profession. It’s been a time this spring where with lots of turmoil, lots of things happening, and they’ve really stepped up and done the weekly updates and lots of really interesting shows, so I just want to say thank you to our sponsor ChiroSecure.

I also today want to acknowledge the tumultuous world that we live in and a lot that is happening, and instead of going with a show that I’d asked a certain guest to come on, I think it’s just really important today to talk about who we are as chiropractors and how do we navigate right now post COVID, or I shouldn’t even say I’d like to call out post COVID, but also with the civil unrest right now. I just think it’s important we acknowledged that, and what tends to happen then for myself as an individual or any of you listening is we have some really strong ideas and opinions related to everything that’s happening in the world.

Now, the interesting thing is I want to talk about that today, because I want to talk about what I’ll call sort of the science versus the emotion. Or a better way to label it, I’d like to call it a distinction of fact versus fiction, because what happens is you or I through COVID, through the civil unrest, we’re in our practices and thank goodness the majority of states and countries are now at least opening chiropractic offices back up some, and some of you have been running full through this whole thing, and you’re around a lot of people. Your patients want to come in and talk about what’s happening in the world, or ask you your opinions, your ideas, and lives within our communities. I’m not even in private practice and I’m being asked by neighbors, by people when I’m out walking the dog or hiking a dog, anyone in my community that tends to know I have a health background they’re asking me questions, and I like you would love to just hit them with science about COVID or particularly this mask issue.

I’m in a very conservative state. I live in Boulder, Colorado, and typically Boulder is pretty liberal and it’s really conservative right now. I’m sure you’ve heard that there’s been a real shutdown and lockdown for chiropractors, so we have mandated masks. Well that rubs up against every fiber of mine. I’m a philosophical chiropractor. I live a natural life. You and most of you listening, we know too much. And so the tendency is that we want to tell that. I like you would love to stand up on my soapbox. We know that chiropractors are essential. You were essential for educating the public about health, but I want to talk today about how. How to do that more effectively.

So the first thing I want to identify is that science or the facts is very different than the fiction, the emotion, the story that gets built up about a topic, and so often we want to lead from that emotion and so I’m not saying don’t have these great personal ideas and opinions, and there are times and places to share that, but it’s interesting because you representing health. I’m not even going to say just chiropractic, because some of you are strong philosophical practitioners. Some of you work and do some functional medicine. Some of you have the understanding of a lot of functional neurology.

Whatever your experience and expertise, I want to honor that. But what happens is we forget that putting on that practitioner hat, or walking into the clinic, we’re actually just overall, all of us, no matter what style of practice you have, we’re representing health, and I really feel it’s important that we step into that natural right role for chiropractors in public health education. I’ve been saying this for a number of years, the last couple of years in particular. Again, the whole health system is broken as we know it, but the same thing. How do we step into that? Or how in our practices do we step into that?

So now, I’m not asking to not be emotional or have opinions, but what I want to talk about today is the Socratic method of asking questions. Socratic is a way to engage people more, to have them open, to listen, to have them be intrigued by what you’re going to talk about or what you’re going to say. So let me give you a simple example not related to even the COVID issue or the social unrest, the civil unrest right now. It would be even when someone asks me, “Who are you and what do you do?” I want to tend to create a way that they’re going to ask me more questions.

Instead of just saying, “I’m a chiropractor,” and leaving it at that, or, “Here’s what I do, and let me tell you everything I’ve ever known about chiropractic,” I’m going to tend to say things like, “I’m an amazing doctor that helps you live to your own potential. Do you work with anyone like that? Do you work with a chiropractor?” And I’m asking them questions so that I can engage and find out where they’re at, and then I know. Like, all of a sudden you can see that someone goes, “Oh. Like, what are you talking about?”

I’d like that we get them open before I start to try to plant some seeds in communication. Likewise, even for many of you who work with say pediatrics, with kids or with overall family health, it was always very difficult. I definitely wanted to share my ideas about a lot of topics, whether that’s vaccination or ear infections, or just a lot of things that we know the general overall increased health for kids under chiropractic care, but I had to sit and I’m, many of you know or the ones that I don’t know you can tell even from the way I communicate, I’m a pretty direct, dry personality. So it was really I would want to tell them. I would want to say, “Here’s what’s important for you with your kids.”

Versus the Socratic is if a patient was looking really tired and I said, “What’s going on? You’re looking tired today.” And if they said things like, “Oh, I was up all night with the kids with some tooth ache or ear infections, or colicky,” instead of just going into teaching mode I would say to them, “Are you interested to hear how we handle that at my house?”

Then I had to learn to let there be a pregnant pause, like that moment where they’re either going to engage or not. Because if they’re not, that’s also okay, and yet I have never found a parent that won’t engage with that kind of questioning. You know, “Are you interested in knowing more about that?”

So right now, things like even the science around face masks, and that’s obviously in many of our faces because of either you’re mandated or recommended or some of you need to have signs that are talking about people coming in with masks, but some of you even, you have to come up with the language of the way to have a conversation if you’re not wearing a mask and a patient is coming in with a mask, or with their fears. Remember the mask, this thing across someone’s face, is about fears. It’s either that following the rules, and/or particularly that they’re afraid, and so if someone asks me about masks I’m going to say, “What have you read about them? Why are you wearing a mask? Is it important to you? Does that help you feel safer?”

I want to hear where they’re at. I want to acknowledge and be interested in them. A lot of it with the idea of, are you teaching or are you educating? I want you to think about teaching as almost like a putting it out there. Like, here’s everything I’ve known, or here’s what I think about this. Whereas educate tends to engage them. Can you pull them in? Can you find out where they’re at? Can you be interested in their position? And then instead of making statements, could you learn to ask questions? If they’re asking, a lot of patients are even just asking.

There’s so much miscommunication out there. Let’s face it. We’ve got an article saying this and an article saying the complete opposite, and my hope is they’re asking you questions. And instead of though just starting right away to say, “You need to read this or do this,” find out again, “Have you been reading much about that? What have you learned about it?” And some say, “I really haven’t read anything.” Because then I can turn around and say, “Would you be interested in a couple of articles that I would recommend? Would you be interested in knowing a little bit more about that?” And remember, some people right now aren’t.

Now, many of us, even whether it’s with patients or I’m not in physical practice anymore. I just consult and coach and work with chiropractors in the profession, but even out on a trail a week ago, literally there’s a sign about having your mask, and my 22 year old son is with me and he’s got it in his pocket and I’ve got a little cuff on my shirt that I can pull up if I really am going to be close to someone, but there’s a bunch of mountain bikers coming down the trail not wearing masks and there’s a couple ahead of us that literally they step off and they start to, in a very upset tone, almost lecture after the first mountain biker and the other mountain bikers that are coming, and they’re looking at me because I’m ahead of my son and they’re looking at me and saying, “It’s terrible that so many of you are not wearing masks.”

And so in that kind of a situation, I’m never going to convince them of something. So my statement, more almost an intriguing statement is, “The great news is that your wearing a mask so that protects you. I honor your decision,” and I just kept walking. Because you can see in those cases, I am not in that kind of environment going to want to Socratically ask them questions or are they open to learning more, and that’s not the environment.

So some of you, it’s almost like how do you have your strategies for communication in the office versus even out of the office? And absolutely out of the office right now is where you’re educating and working with your kids. I’m the most proud right now of my chiropractic kids, and many of your kids that I know that are really going, “This has just been a virus, right?” You know, around COVID issues, or my kids have really strong perspectives and I’m very proud of that related to the civil unrest. I want to encourage that and I want to engage them and find out, are they reading more? What are they doing about these things? Versus even telling them.

Now that’s because my kids are old enough. Some with your younger kids, it’s going to be sharing some ideas and values related things, but I want you to see that it’s almost like we need to think through what role we’re playing. Are you a parent in this situation? Are you someone that you’re in a great conversation where someone is really asking you your opinion outside of the clinic? In the clinic, is it that you’re really trying to stay on that balanced perspective to really engage them?

And some of you are very fortunate. Like there’s some chiropractors I know that they have done this work so well over a number of years that they’re having some pretty intense and engaging conversations with patients right now about COVID and health and also about the social injustices right now, because they built that framework. The thing I just want some of you to think about that if you haven’t built that framework yet, how do you do that? How do you have these kinds of conversations? And particularly let’s talk about in the practice. I want you being that public health educator. I want you being that resource. I want you being willing to even do ads right now. There’s a lot of social media experts helping many of you. You know, what do you do? How do you open that back up?

I hate to say it, but right now is the least expensive it’s been to do a Facebook ad to do some level of promotion. That’s a good thing, but recognize what or how do you engage the community in wanting to learn more, in coming to you as that resource, not necessarily feeling that they will be judged if they have a different perspective? I just think part of public health education is that it’s so critical to find out where someone is at and therefore then how you can ask more questions.

So you can see today I just really wanted to talk or touch on what I think is really important right now, science or facts versus emotions or fiction, and the energy related to that emotion. And I have a lot of emotions about that, but I recognize way back at my most disciplined phase of practice I had a coach, an amazing coach who had me be so disciplined about no newspaper, no watching CNN, no watching all these news stations. Luck back then, for all of you that are young enough, I didn’t even have social media. There was no access to that, but some of it may be even asking yourself more powerful questions about, is this a credible source or am I going down a black hole with social media? Is that an article that’s even current, or is it something from the past? So even practicing the Socratic on yourself or on things that you’re looking at and reading, but I want you to think about this state management. How do we manage ourselves appropriately if we’re now going into the clinic?

You know, we’re emotional. The world is off its axis right now, and it’s throwing all of us and like I said, we’ve got ideas and opinions and pretty strong ones for many of us as chiropractors, but I want you to recognize that as you walk into your practice, how do you manage your state and go into the powerful public health educator role that you have? I want you to step into that. I want you to really succeed at that.

Now, today we don’t have a lot of time to go into a whole bunch of the strategies or resources but you noticed that I’ve talked about Socratic. I’d like you to my background as a coach, I want to leave you with tools and so one of the things is if you can practice taking a statement or something you want to teach and flip them to a question so that you could practice engaging people. It takes a little bit of work. It takes some practice, but I’m going to tell you that that is magical, because that allows you to step into this rightful essential role as a public health educator.

So I know I’ve just touched on this really powerful piece about communication right now, because I think it’s important and it behooves every one of us as a doctor to practice, to work on this, to embrace this role that we have the opportunity to step to right now. So I’m happy. Please don’t hesitate through the chat through ChiroSecure to reach out to ask questions, or you’re welcome to private message me with any questions about this or ways or places that you can practice or get a few more tools related to this, so I just want to thank ChiroSecure for, like I said, hosting the show, allowing me to be one of the periodic hosts, and really bring to you what I hope is very pertinent based on the state of the world, the social injustices that are happening, and the health injustices that are happening. I really hope we can help equip more of you to be that natural public health educator.

So thank you for joining today. Please stay tuned next Tuesday for the next host and the wonderful edition of Growth Without Risk. Thanks and have a wonderful day.

Empowering Women in Chiropractic – Enhancing Health, Managing Stress & Providing Timely Resources to Your Patients – F4CP

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Well, thank you for joining me for Facebook Live, hosted by ChiroSecure, delighted to have you with us today. We’ve got some amazing new products to show you today from the Foundation for Chiropractic Progress, some of the things that we can offer you, the chiropractor in practice. I know it’s not been an easy road during this pandemic, but let’s ensure that we help our patients enhance their health.

Today is all about enhancing your health, managing stress, and providing timely resources effective for you to communicate with your patients, because let’s face it, the most important thing we can do when we’re in this stay at home environment is to help our patients be committed to their health and ensure that when the doors start opening, they think of us to help them enhance their particular healthcare concerns and really build on the knowledge that you, the chiropractor, can give to them.

So before we get started, as always, I want to thank our corporate sponsors. Why? Because they’re the ones that make it happen. For the foundation, they allow us to do national marketing, getting into the Wall Street Journal, being able to place ads in the international yoga therapy magazine, and so, so many others, train wraps and billboards across the nation. And you’re a big part of that, so stay tuned because we’ve got some great stuff for you today.

Now, what are we going to cover that’s going to be important for you and timely in this time? Well, we’re going to look at a variety of resources generated to align with the current pandemic, materials that will assist you in sharing not only chiropractic but the whole health opportunity your patients receive when seeing you. We know from experience that we’re more than just an adjustment, we’re there for the patient’s whole health, from stress management, to breathing techniques, to the benefits of coupling posture in yoga.

We’re going to review some new updates today that showcase how chiropractic enhances your overall health. So let’s start with stress management. I know, I’ve been working from home, and I had to do a quick shift in our campaign. So excited to do the Olympic campaign, and that goes next year. So what we really do need to do is really ensure that our patients are getting the very best information they can and really focus on something, the most important thing that they own, their health. And the chiropractor is one of the best experts to help them with their overall health. And it starts with stress management.

I’ve been home with two teenagers, I’m sure you’re at home and you’re noticing that there’s a lot going on. There’s a lot of stress that can impact your day, from trying to be the helpful mother with the homework to running a campaign. So I want our patients to know that we’re with them in the stress category.

And what we did was we provided a variety of resources that will help them understand more about stress management. One, focusing on breathing techniques to help reduce their stress. And as you can see on your right-hand side is the optimize your proper breathing, and how that really help them maximize breathing and ultimately lower their stress. In the middle, you’re going to see five causes of improper breathing. And I think it’s important that we really showcase to our patients that we’re here to help the global perspective of their life, rather than just focusing in on ailments that they have. And there is no time better than now to really be able to create those opportunities.

Now the next thing that we want to focus on is sleep. Why sleep? Well, I think this is a very important piece that we talk to our patients about because a lot of times individuals actually consider sleep a luxury. And it’s actually not that at all, it’s a necessity. And they often feel that they don’t have enough hours in the day. I know you probably feel like I do. I don’t have enough hours in the day to get all the things done. So what’s the first thing to go? Well, sleep. And that’s a reality.

The Division of Sleep Medicine at Harvard Medical School has actually compiled an article chocked full of different studies that communicate how insufficient sleep can increase a person’s risk of developing serious medical conditions, including obesity, diabetes, cardiovascular disease, as well as a decreased ability to resist infection. These are all very important pieces to showcase with our patients. In addition, lack of sleep over time has been associated with a shortened lifespan. So let’s really be honest with our patients and showcase that sleep is not a luxury, it’s in fact the most important for them to be productive, and a necessity in their life.

Sleep is so important that we want to keep our minds clear. It helps to bring down pain levels. And overall, it just keeps us healthy. So we wanted to provide you an ability to communicate this effectively with your patients. So we have three infographics here that talk about these. You can put them on your website. You can put them in your newsletter. You can text them out. Feel free to do whatever you want.

In fact, I just text one of them that I know, one of my friends is not sleeping, so I captured this infographic and texted it to her on how important it was, but think about winding down too. As I have teenagers, and now is the time that unfortunately they’re not going on a regular schedule to school, I think a lot of us are not following our regular patterns. So we need to start looking at winding down, restful sleep, reducing that blue light exposure at nighttime, which really actually decreases utilization of your electronic devices.

Because what we end up doing is thinking about the last thing that we did before we go to sleep, and the last thing that you want to be looking at is your smartphone or your computer. You want to put them away two hours before bedtime, so that you can start relaxing, get that blue light away from your eyes, and really started enjoying a peaceful, calm, winding-down sleep. I think that’s important for all of us to remember. It’s not easy to do. I totally get it. My phone is with me. A lot of times, I’m sure, yours is too right before you go to bed. We’re on a journey. We’re all on the journey together. And as a doctor who is providing expert opinion, we want them to always take the high road and ensure that they’re looking at their health effectively.

As we do that, fun fact, May is actually recognized as Better Sleep Month. To align with the Awareness Month, we at the foundation include here a press release earlier this month that you can use, you can utilize it on your newsletters or maybe even send it out as a media blitz for better sleep, and we are positioning the profession as a whole health and wellness providers. So this is a nice way to do that.

Now, we’ve covered stress with breathing. We looked into the importance of sleep. Now, what’s next? We’re looking at hydration. And as we go through, getting enough water every day is important for your patient’s overall health. They may not even think about it, because a lot of times we’re busy doing our Zoom meetings now with many of you on there, they forget, they don’t get up, they’re sitting in improper ergonomic settings. We need to just remind them gently that there is an important aspect to being hydrated.

And we can pull the CDC information if we like. Water helps your body keep your temperature normal, lubricate and cushion joints, protect your spine and other sensitive tissues, and then gets rid of waste through perspiration and the like. That goes for, hopefully your patients are exercising, that continued lactic acid build up, the soreness that can come with working out. A well-hydrated body will be able to be prepared for that next workout. Tell your patients why they’re drinking water, they’ll be more likely to want to do it. I think that goes for all of us.

When we know why we’re doing it, we know then that it’s an important aspect to their life. It’s very important, especially if a patient is running a fever, if they’ve had any type of diarrhea or vomiting, and depending on where they are in the United States, if it’s in a hot climate. So let’s continue to improve our patient’s ability to take in water.

Right next to me is a blueberry LOT. I love it. It helps me get inspired about drinking water. But just keeping it beside them is going to be helpful through the day. And also reminding them that there’s high water content food out there that they can participate in, such as watermelon, celery, melons themselves. That helps them get increased hydration for them.

And as I said before, we want to get them excited about water. So here’s some fun infographics. Remaining hydrated is important during this pandemic, as many people are adjusting to these new schedules and working remotely. So these three graphics really help, you can put them in an e-blast, just flare up their typical H2O. And it gives them why fruit-infused water options, and the healthy benefits that come from incorporating each into your diet. That’s a fun way to help your patients stay hydrated.

Next, we want to talk about May. Now we all know that May is typically Posture Month. Now we add sleep month into it. So there’s lots of reasons for our patients to get information from us. I’m happy to showcase some new resources on enhancing your health through this pandemic, that really showcases a lot about the benefits that chiropractic can add to their lives. You’re just educating them and you’re staying in contact with them.

New work-from-home setups need to be ergonomically correct to ensure proper breathing, less pain, and placing a focus on good posture. That’s always a key. On this slide, you’re seeing some exercises to improve your posture, and we all should be doing them. Even as chiropractors, we need to be reminded. I know my posture is not that great, but I’m working on it. I hope you are, too, because we have to really preach to our patients the importance but we have to practice what we preach. And together, I know there’s been some absolute creative individuals out there that have done their exercises with their patients in their pajamas, I congratulate you. That’s fun, and it’s real, and we’re in a pandemic, so let’s just connect with our patients and ensure that they’re actually getting what they need.

Now, also important, many of you might not even know there’s a selfie elbow, but I can tell you that Generation Z this does. What’s important, especially for my high school students, is that they may be doing a lot of selfies because they’re trying to connect with their friends and family. It’s kind of like tech neck, only it’s to your elbow. And it’s because of the smartphone use, and it actually causes pain. This pain in your elbow, in your wrist, can lead up to your neck. It can be avoided, and this graphic actually will provide some tips to manage this pain and strengthen your body.

So the hip selfie elbow, I definitely don’t have selfie elbow, but I can tell you that a number of the teenagers that I watch even across the street from my house probably do have because there’s a lot of selfies going on.

Well, it is one of the next pieces that I’m going to talk to you about is really the prevalence patterns and predictors of chiropractic use. This was an article that was used in Spine in 2017. The reason why I bring this article up, it’s important for you to read. The reason the future, why are patients using chiropractic? We know why we want them to use chiropractic, but why are the patients using chiropractic?

So I think this is a really good time to bring up some of the prevalence patterns and predictors of chiropractic because this is how we’re going to grow for the future. When they see us looking at general wellness and disease prevention, improving energy, improving their athletic or sports performance, and improving their function and concentration, that means something, and that means that they’re adopting us into their lifestyle and they’re focusing on chiropractic as being a whole organic approach. So please, read this because I think you’re going to find that the future is going to grow quickly because we’re going to be creating this enhance your health campaign this year and next year, optimizing your performance.

I cannot wait till the Olympics come. I hope you’re as excited as I am, because I think once we showcase that we do enhance performance, and the chiropractors that are treating these Olympic athletes are coming out and talking about it and the Olympic athletes themselves, I think we’re going to be in great shape.

So as we go through this enhancing your health, we want to ensure that we’re providing information on the hydration, the sleep, the breathing exercises, but also we want them to practice self-care. So we’ve created some graphics here to focus on some of the things that are important for them to really recognize in their life. They can range from using fish oil, which has been very helpful, to reminding them that I know some may take stress and utilize the refrigerator a little more frequently, and they’re putting on a little extra pounds. And we want to remind them that those extra pounds do actually create more stress on their joints, but we’re going to do it positively.

So we’re just saying lowering your body mass index can create some positive things, increase energy, reduce stress on your joints, and lowering inflammation and improving sleep. So let’s get these infographics out there to really ensure that they’re seeing the positive side of, unfortunately being a very stressful situation.

Now, I love these two infographics, and I get it, what does chiropractic have to do with gardening? And I got that question from a chiropractor the other day. Listen, we know that the best way to reduce our stress is to get outside in the yard. And what happens when you’re outside in the yard? Well, you start doing yard work, or you have a fabulous garden that you absolutely love. We’re just here to remind them that it’s great opportunity to enhance your health by getting in the garden.

But remember, there’s plenty of ways to hurt yourself when you’re in the garden; improper lifting, stagnation while you’re planting, many ways. So this is just a nice way to ensure patients are getting out there, they’re getting some fresh air. And if they’re gardening, remember a few good tips that your chiropractor loves you. Here are some of the things that they can do to take care of their health while they’re not coming to see you if you can’t see their chiropractor.

So what about our pets? Well, who doesn’t love their pets? And let’s remind our patients that pets bring down stress levels, and we’re here to help enhance your entire wellbeing. And not to forget that pets can be a fabulous way to decrease your stress. Grab them on your lap. I have Miniature Pinscher and I also have a long-hair Chihuahua. They’re beautiful and they’re fun, and they really do reduce the stress levels in the house. So keep that top of mind because as we go through, we want to make sure that we’re helping them be part of their own healthcare.

Remember, chiropractic leads to improved overall health and better sleep, reduce stress in sense of control over health. And there is the information in this infographic that you should be reading that showcases where we got this information from. Everything we do is coming from quality-backed research.

One from example, the filthiest public surfaces, remind them where they can get those filthy spots into their life, gas pump handles, ATM buttons, public door handles. And maybe as we go back to our practices, maybe it’s that pen that’s sitting on your own desk that 40 people have picked up that day. Let’s keep wiping down surfaces and ensuring our patients are aware of some of the more dirtier places that can come with that.

Now next, we’ve put together some really outstanding opportunities for you to have a tri-fold brochure in your practice. You can mail these out with your own letter if you’d like in the mail. Remember a lot of us no longer get hard copies, so sometimes it’s nice to just see a copy tri-fold brochure in the mail. You can also put it in your newsletter or keep it up front in your practice.

As we start reentering back into our patient’s lives, we want to make sure that we give them things that are going to work for their whole health perspective. And as you can see on the other side, five keys to optimize health, we’re getting that message out over and over again. And working from home, trust me, this has not been an easy transition for many. So we want to be really working on what happens in the workplace when it transitions to home.

And on the left, we have an infographic on seven healthy tips to manage working from home. The center is a tip sheet that showcase the best tips to working from home. This is a several-page long and provides built-out recommendations to make adjustments to the new circumstances that they’re in and try to help it make it easier. You can download this brochure, make your own if you’re not part of the foundation, but we absolutely hope you are, and try to help your patients transition from that working from home environment in a better way.

The last one on the right is we have working from home ergonomic tips sheet so employees can avoid those awkward positions that we all tend to get in when we start getting tired.

The next piece here is actually a video. And these are nice videos that you can put on social media. In fact, we know now that 95% engagements with videos. So think about putting this video out there because patients will engage and they’ll remember more frequently. So we want to ensure that they’re remembering what is in the video and that we’re communicating on different media. So let’s look at this video.

As general health and wellness becomes top of mind for many Americans, it is no surprise that 35-and-a-half million individuals have seen a doctor of chiropractic in the last year. Contrary to popular belief, chiropractic care is effective for more than just managing back and neck pain, and is reported to improve overall health and wellness, leaving patients feeling better.

Doctors of chiropractic who receive a minimum of seven years of higher education are trusted primary healthcare professionals for spinal health and wellbeing, and are specifically trained to recommend therapeutic and rehabilitative exercises, apply supportive procedures, provide nutritional, dietary, postural and lifestyle counseling.

In a recent study, the reasons why patients chose chiropractic care included for general wellness and disease prevention, to improve energy, to improve athletic or sports performance, and to improve immune function.

To achieve, improve or maintain healthy lifestyle, see a doctor of chiropractic in your area. Go to f4cp.org/findadoctor.

Now as we talk about that, I just wanted to remind you in that study that I mentioned, Adams study, Spine 2017, that was the reason why the patients sought chiropractic care. And I think a number of our patients see us as their primary care provider for spinal health and wellbeing. So we need to remind them that their health is of utmost importance to us as chiropractors, and that we are here to help them on that journey.

Now during the pandemic, we’ve had a lot of questions at the foundation, and we just want to remind you that it’s not been an easy road for us to all transition possibly to a telehealth opportunity, but don’t worry because the foundation has a lot of information on telehealth. We have two webinars that you can download and watch, and it talks about how to navigate the murky waters during this time with the telehealth. And it really just kind of gets you prepared for a whole new way of life. Patients that may not be able to come in to see you are going to enjoy seeing you in a telehealth way. So make sure you take a moment to take a look at those webinars. I think they’ll be very helpful for you.

Now, so excited because today is the day that we’re actually launching our new eBook, Enhancing Your Health with Chiropractic Care, chocked full, mind body and spirit on how chiropractic is really assisting the patients. We’re launching it today with you, ChiroSecure. So our members at the Foundation for Chiropractic Progress are going to have a beautifully, well-crafted, brand-new eBook that they can put out in their waiting rooms, handout to patients as they’re leaving, or if you want to put it in a newsletter, on a website, or text it to them, whatever you feel comfortable with. Please get it out there, ensure that our patients are excited about enhancing their health because it’s not been an easy road, but listen, this is the time for us to make top of mind their health like never before. So I’m encouraging you to have this complete health work eBook out there for them to consume. I’m very excited. I hope you will see it.

In it, you’re going to talk about, it’s nutrition, stress management that we talked about, a little more about hydration, physical activity and the importance that physical activity brings, posture, mindset. I have been very grateful each day to have a meditation of five minutes, and it really has helped reset my own thoughts. I believe that when I go back into consistently seeing a regular patient base, that a meditation will be helpful to share with my patients on how I can decrease my stress. And I’m hoping that you’ll take some of the invites in this eBook and transfer it into your life so you can see how it works and how you can really adopt that with your patients.

One of the key pieces with the foundation is our corporate sponsors, and they have been absolutely fantastic. We’ve gathered all of the COVID-19 related materials that you can find on our website to further help you and educate the patients. So don’t be shy, come on a board, find out what’s happening and what resources are there to support you in practice.

As we go through in the social media, now more than ever before chiropractors need to maximize communication with their patients. And what better way to do so than social media? In fact, more than 3.8 billion individuals are active on social media, with 321 million new users in the last year. I can tell you it’s probably gone up with the pandemic because everybody wants to know what’s going on in the world. Utilize those numbers to get your messaging out to the masses.

The resources that are available to our members to download are right here. It shows tips on how and why it is important to connect with your patients on social media. As we go through the very exciting next steps, re-entry back after COVID-19, a road to recovery, and this is Your Recovery Roadmap. I’m teasing it up because it’s coming soon. And I know each and every of us want to go back into practice on a new level because it’s a new world, and we want to make sure we get all of the pieces right and how to do the re-entry.

So Your Recovery Roadmap is right around the corner. And I promise you that we’ll get that out to our foundation members because it’s really important to have us all united in how we’re going to ensure the safety of our patients, and we know that they’re going to be a little nervous, and how do we adequately, appropriately do this to be effective as a healthcare provider? Stay tuned. It’s coming very soon. We’re getting it done.

I never thought I would be doing this much material this fast with my fabulous team. But trust me, we’re here along the pathway with you on this journey, and we’re going to do everything we can to make your life easier.

Last but not least, extraordinarily grateful for you to come and join me on these Facebook Lives. Remember, we’ll be back next month with ChiroSecure’s Facebook Live, but ensure that you make Tuesdays ChiroSecure’s Facebook Live day because it’s chocked full of amazing information that all of us need to use in our practices. I look forward to having you back next month. In the current times and the stress, I wish you the very best of health and peace in this time. We’ll see you next time. Thanks.

Please subscribe to our YouTube Channel (https://www.youtube.com/c/Chirosecure) Follow us on Instagram (https://www.instagram.com/chirosecure/), LinkedIn (https://www.linkedin.com/in/chiropracticmalpracticeins/) Periscope (https://www.pscp.tv/ChiroSecure). Twitter (https://twitter.com/ChiroSecure) If you have any questions about today’s show or want to know why ChiroSecure is still the fastest growing malpractice carrier for over 27 years, then call us at (866) 802-4476. or find out just how much you can save with ChiroSecure by visiting: https://www.chirosecure.com/quick-quotes/malpractice-quick-quote/.

Empowering Women in Chiropractic – Build Back Your Practice by Creating Community

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Welcome to ChiroSecure’s Empowering Women in Chiropractic. The Facebook live show for successful women, by successful women. Proving once again, women make it happen. Join us each week as we bring you the best in business growth, practice management, social media marketing, networking, leadership, and lots more. If it’s about women in practice and business, you’ll hear it here. Now join today’s host Dr. Nicole Lindsey, as she talks overhead, debt and creating other sources of income. And now here’s Dr. Nicole.

Hello everybody. Good afternoon. I’m Dr. Nicole Lindsey, your host of this week show of Empowering Women in Chiropractic. I want to thank ChiroSecure for bringing this show to us, and giving us the opportunity to build a community within our profession. And I so appreciate them, and I hope you give them some love and support as well. My topic for you today is how to build your practice back by creating community. Now, I am the founder of Dominate ChiroMarketing, where I teach chiropractors, how to build relationships with medical doctors in their community. So I know quite a bit about just building community with other healthcare professionals. But with the times as they currently are, we have to be creative. And we all have had to do things and stretch ourselves and put ourselves in positions that we haven’t ever been in before.

So let’s turn to the slides and I’m going to give you some tips and strategies on what you can do, to help your practice right now. Because what’s happening is, the country is reopening, more so in some places than others. But most chiropractors are looking for ways to ease their patients back into the practice. Or to motivate them, or maybe even inspire new ones to take on natural health and get into their practice. So no matter where you’re at, if your practice is down 50%, 20%, some are up during this time, but I believe most of us are down and in the process of building back up. But irregardless of where you are, it’s really important that we stay in the game and we work on building our practice back. And I know for myself, I did not feel right about doing a whole lot of outside marketing throughout this pandemic.

I didn’t want to send a lot of Google ads and Facebook ads. And I know that some offices did and they did great with that. But personally, I just didn’t feel right about it. Didn’t feel like the timing was right. So instead, what I did was I focused on the patients that were already in my practice, and how I could build this community, make it stronger. Because here’s the thing, no matter what’s going on in the world, if you have a business, marketing is essential. It is essential, right? Your business is essential, so is marketing. Marketing is essential in order to keep that business of yours on the map. So, the why is what we’re going to cover. Why your patients, your staff, and your community need you right now. The what. What community strength means to your practice, why that is so important.

And then last but not least, I’m going to give you the how. How you can start building community, using creative campaigns and private Facebook groups that motivate, educate, and inspire your patients. And I’m going to give you my step by step plan and tell you exactly what I did, to create this community and build this stronger connection and bond with my patients. Now, your community, your patients, they need you right now. Now more than ever. And this goes for not only your patients, this goes for your staff, right? So your patients need community, your staff needs that community and you need it as well. We all do. If we look at what’s going on right now, the chaos, the confusion, the uncertainty, we’re out of our routine. There’s a lot of fear. There’s a lot of division, right? There’s all these theories and thoughts and we don’t know what to believe and what to hold on to.

A lot of people aren’t taking care of their health. They’re not exercising, they’re not eating right, they’re gaining weight, they have these negative thoughts. So right now people need community. And what a community is, it’s a familiar thread that brings people together, so that they can support each other. Right? So that’s the purpose of it. And humans, we need to feel like we have a sense of belonging. So our patients need this, people just in general need this and we need this ourselves. Why do we have to do this? Well, to support each other, so we can overcome some of these threats that are out there right now. More so mentally than anything. It’s important for borrowed motivation. I mean, here’s the deal. You can get overwhelmed. And I know I did, the first couple of weeks that this went down.

I mean, it was hard to get up in the morning and I just felt overwhelmed. But the more I put my head into my practice and what was in front of me, I could look around at the staff member that was next to me. I could look at my patients that needed me, that wanted me to be there and borrow some motivation from them. So I appreciated the community of my practice because it helped motivate me. Right? Having a community can help push your limits. It can push you to do things that you wouldn’t normally do for yourself. It’s easy to give up, right? That’s easy. But if you have a community, somebody that’s holding you accountable, then you might not stay in your pajamas all day. I know I was part of a couple of Facebook, not Facebook, text groups with girlfriends that were not in chiropractic that were all in all different professions that were not essential.

And they were struggling. They did not want to get out of their pajamas all day. They didn’t want to get off the couch. They didn’t want to do anything. And they weren’t being pushed to their limits because they didn’t have this community to push them in another direction. The community can also give you accountability, because, hey, if you have somebody asking you, “Did you do this? What did you do today?” You’re more likely to do it because you know that question’s coming. And then of course the collective wisdom. There’s a lot of misinformation out right now regarding disinfectants, regarding masks, regarding viruses, immune systems. And your patients in your community, they trust you. They come to you for a source of advice and truth. So giving them this community, this place that they can go to, is giving them that collective wisdom, which they so need right now.

So what does community strength do for your practice? Well, building a community, in essence, it gives your patients a place where they can feel, seen and heard. Especially right now, when they might not be able to get out of their house because they’re following these stay at home orders. So maybe you do a telehealth visit with them and you’re hearing them, you’re seeing them, right? So you’re doing this by creating a brand. You’ve created a practice with a certain brand and you have a loyal following. So what this will do as you build it stronger and stronger, you’ve built this community of patients that now they look to you as a source of truth, it builds retention. And even during a pandemic, even during a time where businesses are closing, and they’re not able to pay their staff anymore, you’re able to continue to build brand loyalty by doing what you do, right?

And this will just keep your loyal customers coming, keep your patients coming because they trust you. And so building community strength will help build retention for your practice. It also is going to help you attract new business. I created a Facebook group and created a campaign around it, which I’m going to talk about in a slide, a couple slides from here, and tell you how to do this yourself. But what I found was that, patients were inviting their family members and friends into this group. Because they wanted their family members and friends to hear this information. They wanted to bring them in. It attracted new business. And I wasn’t doing it for that. I wasn’t creating this community campaign to purposely get new patients. I wasn’t even thinking that. I was thinking, “Build my community within, make it really strong.” And what it did is it helped me attract new business in the interim.

The third thing that building community strength can do for your practice is it can enhance patient success. I mean, who doesn’t want that for our patients? Right? So having a stronger community you’ll find that your patients will support each other. They’ll build a sense of comradity. They will also have conversations without you even present, and they’ll develop strategic connections and things will happen. I mean, magic happens when you put people together that feel like they can be part of something. And this is all going to strengthen your practice, build your brand, retain your practice and help you build it in the interim. So how can you build brand? How can you build community strength in your practice? Well, here is what I did. And I did this March 11th, when the World Health Organization deemed this pandemic.

It made me dig deep and figure out what I need to do, because I like most of you listening to this, running your practice, had all kinds of thoughts running through my head. “Am I going to be able to continue practicing? Is it safe? How am I going to pay my employees? Am I going to have a business six months from now?” All of that running through my head. I’m thinking of my overhead, thinking of my family. And I knew that I had to do something. And so anytime I’m faced with adversity, what I do is I focus on what I have control of. And I knew that I had control over my thoughts and I had to do something. And what I’ve found is that, the patients that continued to come during the two weeks that were the worst during this pandemic for us so far, what they were saying was, “I’m depressed. I’m sad. I don’t want to get off my couch. I’ve never felt like this. I can’t stop thinking these negative thoughts.”

I mean, there was some real dark stuff coming out of my patients. And I know, I was feeling it too. Let’s just be real, right? So this gave me the idea, is that, I had to help my community change their mindset. Because if that didn’t get changed, nothing else would. Right? Everything we know as chiropractors, everything starts and ends in the brain. So getting the mind right was what we needed to do. So the first thing, is I had to pick a topic for my campaign. And for you do the same thing. Maybe getting the mind right, is not something you feel passionate about, but make sure whatever topic you pick it’s relevant. And right there at that moment, getting the mind right for my patients was very relevant.

So number one, pick a topic. Pick something that you want to create a campaign around. Number two, was create a private Facebook group. So you can put your patients into this community. And what I did is, I picked a name for this that would live beyond this pandemic and would live beyond this moment right here of getting the mind right. How else could I use this group down the road, to help build community for my practice? And for me, I want to always help patients with their mind, their body, their soul. The name of my practice is Back In Balance. So I named my private Facebook group Back In Balance – Mind, Body & Soul. And I figured we’d start our first campaign on getting the mind right. So create your private Facebook group and then invite all your practice members on Facebook. Invite them to join.

As your patients are coming in, tell them. Tell them that you’re creating this community, a safe place for them to come, where they can help each other, that you can help them, we can help each other, we can motivate, we can inspire, we can maintain health and get healthy during this time. And I also let them know, I didn’t have all the nuts and bolts figured out. I just knew I needed to do this. And you can do the same. Don’t wait until you have it all figured out, just get it into motion. And I started letting my patients know, “Look, I’m going to put together a 10-day self improvement plan for you, that we can do together because I know I need to do it too. I need to get my mind right too. So it’s a 10 day self improvement plan. That’s going to focus on helping us get our mind right. And I think it will really help you as well. So please join my private Facebook group. There’ll be more information in there on it.”

And that’s all you have to do. Create the group, pick a title and invite your members. The next thing, is to create a post in there. And what I did is just a general welcome to the group and what the purpose was. Basically that same script, that same sentence I gave my patients in the office, I did a Facebook live video and put it in there. I did a post about what the purpose of this group was. It doesn’t have to be fancy. It’s real, right? I think I did it at my lake house in the morning, and it just hit me that I needed to do this now. And that’s what I did. Then the next thing you want to do is pick a start date for your 10-day self improvement plan, or whatever campaign you decide to do. And you’re going to post that in there.

Now, each day, what I did for 10 days is, I went live in that group for five, 10 minutes, no more than that. And I picked a topic, something that I could cover for them that would help them get their mind right. And I’ll give you a list of some of each of the things that I did each day. So you can just get a feel for what I used and you can use mine as well. In addition to posting that Facebook live, what I did is I gave them an action step. Simple, some homework. Something that they would, just one thing that they could do in regards to that topic for the day. And every day I did this. And I also posted memes and comical things in there to help encourage connection, conversation, to ask questions, accountability, “Hey, who listened to the video? What did you get out of it?” That sort of thing.

So my 10-days, what I did was, for example, some of the things I did here off to the right of the screen is, how to give back. What I did is I also use this as an opportunity, use that day as an opportunity to pull in other community members that were struggling. I found a local coffee shop that serviced hospital workers. They are near the hospital, and I bought a gift card from their coffee shop and worked with them to collaborate, to give back to them. And told them that all hospital workers could go there on me and get a cup of coffee, and I’m paying for that. And so they posted, I posted, but that was just a suggestion. That this group could do.

No, not everybody in my practice owns a business. So they may not want to go to that extreme, but what could they do in their neighborhood? Maybe it’s go grocery shopping for a neighbor and buy groceries and put them at the end of their driveway. Anything, just do something to give back, that’s an example. Get your hands in the dirt. That’s something that my husband and I did throughout this 10-day self improvement plan. We built patio steps and it was a big project, but it felt good. It felt good to just get outside and get our hands in the dirt. So I encouraged my practice members to make that part of their self improvement, their 10-day self improvement plan. So, as you can see on the right of this slide are examples. And that’s what I did for my self-improvement plan. In the middle of the screen is a screenshot of a video of the Facebook live.

And my associate and I would go live in the group, and talk about that specific topic. And then the action step, what we did, is we ended up creating a workbook. So every day that we created a action step that went with a specific topic, we turned that into a PDF. And at the end of the 10 days, I had a workbook that I could put into this Facebook group, so that now we have actual, a workbook that goes along with the campaign. And patients could get the workbook and work on that at a later time or work on it throughout.

What you can also do is repurpose your work. So this is really important because if you do something once and you can use that in three or four different areas, why not? So the more I got into this campaign, the more I realized this, and I thought, “Well, I can turn this into a lead generator later on.” Because getting your mind right, and doing a 10-day self improvement plan is not only good during a pandemic, it’s necessary during a pandemic, but there’s many times throughout the course of a normal year, pandemic free, that we need to be working on this.

So I can use that workbook I created, and I could make Facebook ads and encourage people to come into this group, and just maybe, and use that as a lead generator and get them into the 10-day self improvement plan, expose them to this community that I’ve created, and it could potentially turn into new business later on. One of the other things you can do in a private Facebook group, is you can turn it into a unit. And that way it’s organized nicely, the PDF the workbook is in there, but each video, day one through 10 is saved in there as well. And everybody that goes there can watch and participate in an organized fashion, which helps them and it helps you.

The next way you can repurpose your work is you can… your existing patients. You can invite them into this ongoing. So I have new patients that started up this week. And one of the things that we do is, we give them when they become a patient, a folder, which has coupons and information for nutritional supplements, and invites them to our podcast and our social media, so that they can participate and be aware of everything that we do. Well, in addition, I’m going to invite them into this Facebook group and let them know that there is a 10-day self improvement plan to get their mind right in there, that they can participate. So it’s a benefit to the patient, when you have all of this other stuff that you can give to them. So you can invite your patients through emails, in-office appointments, through folders and through Facebook ads.

And listen, it doesn’t stop here with just this one idea, let the creativity flow. So after this 10-day self improvement plan, another idea is to do a five minute desk makeover. You can do the same campaign, take the same idea, do it in five days, do it in three days, come up with your videos, come up with your PDF and create the same flow, but just different campaign. And you can do that for many things, stay at home exercises, how to foam roll your body in 10 minutes, self trigger point therapy. So just let the creativity flow and create these campaigns that can be used as lead generators, they can boost your community within your practice, help you retain your practice members and do a whole lot.

So I hope I gave you a lot to work with today. I know that I have all these ideas of things I wanted to do during this time, but I’m not complaining, but our office started to get busy and all these ideas I want to put into action, I’m having to put on the back burner, but I will get to it. And I hope you do too, because your practice will build by doing all of this stuff. And as Robert Ingersoll said, “We rise by lifting others.” So I hope that I’ve lifted you a little bit today as well. Please join in for our next show of Empowering Women in Chiropractic next time. Have a good day everybody.

Join us each week as we bring you the best in business growth, practice management, social media marketing, networking, leadership, and lots more. If it’s about women in practice and business, you’ll hear it here. We hope you enjoy this week’s Facebook live event. Please like us on Facebook, comment and share. We look forward to seeing all of you next week for another episode of Empowering Women in Chiropractic. Now, go ahead and hit the share button and tell your friends and colleagues about the show. Thank you for watching. Have a beautiful day. This has been a ChiroSecure production.

Please subscribe to our YouTube Channel (https://www.youtube.com/c/Chirosecure) Follow us on Instagram (https://www.instagram.com/chirosecure/), LinkedIn (https://www.linkedin.com/in/chiropracticmalpracticeins/) Periscope (https://www.pscp.tv/ChiroSecure). Twitter (https://twitter.com/ChiroSecure) If you have any questions about today’s show or want to know why ChiroSecure is still the fastest growing malpractice carrier for over 27 years, then call us at (866) 802-4476. or find out just how much you can save with ChiroSecure by visiting: https://www.chirosecure.com/quick-quotes/malpractice-quick-quote/.

Empowering Women in Chiropractic – Thrive in the Next Normal – Julie McLaughlin, DC

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Welcome to ChiroSecure’s Empowering Women in Chiropractic, the Facebook live show for successful women by successful women. Proving once again, women make it happen. Join us each week as we bring you the best in business growth, practice management, social media marketing, networking, leadership, and lots more. If it’s about women in practice and business, you’ll hear it here. Now join today’s host Dr. Julie McLaughlin, as she talks learning, living, and teaching. And now here’s Dr. Julie

Hello everybody, Dr. Julie McLaughlin here, and I’m super excited to be here with you with ChiroSecure. They are sponsoring the Empowering Women show, and I am very, very grateful for them. And it’s so great to be able to connect with all of you virtually. And we’re going to be talking today about the next normal.

So I’ve a few slides I’m going to show you and let’s go ahead and get started. So let’s all do some little hearts or thumbs up for ChiroSecure because they really are awesome. They’ve had so many awesome programs that are really helping us go through this crazy time we are in. So how about it? Don’t touch your face. We’ve been mandated. So I am here near Chicago. We have been mandated. We have to wear scrubs now. I’ve never worn scrubs in 33 years. We have to have our hair up.

No jewelry on. Yeah, we can’t forget the masks. We all are wearing masks, it is a law. You go inside, you go outside, you have to have a mask on. So this is not anything that any of us have ever seen. So it’s not the new normal, this COVID quarantine is not the new normal. I just found out today that the cool County, the Chicago land area is now overtaking Queens in the number of cases of COVID, which is just staggering. When we see it, we of course don’t want people’s suffering, but we also all have to be able to maintain our businesses and help our patients because we are essential.

So what does this next normal look like? Because we know we’re never going back to where we were. So we can’t say it’s a new normal, it’s the next normal. And we have to keep expecting something next and somethings are going to change. Because once this thing happened, everything changed and everything continues to change. And is day by day, we’re getting new mandates, new laws, new rules every single day. But it’s always the darkest before the dawn. And there is some light at the end of this tunnel.

So look at gas prices have been down 30% across the country. Video game sales have been up 65%. Now I am not a video game fan. My kids don’t play them, they never have. But I found out that these kids, this is their way to be social and that they’re talking to each other through these gaming devices. And so they’re becoming social in a different realm, if you will. McDonald’s, they’re down 14.5%. So we do have some good news here. Puzzles, jigsaw puzzles are up 370%, Starbucks down 60% to 70%.

This is a new normal. Beer sales, alcohol sales up 42%, exercise equipment, up 200%. People are getting it. They got to stay healthy. They got to stay healthy to keep that immune good and just keep their bodies healthy, that’s always been our message. Now this isn’t so healthy, but frozen cookie dough is up 454%. I guess having that little bit of a sugar fix. Hand sanitizer 470%, frozen pizza, 92%. I really think we need to increase the cooking classes online so people are cooking more.

The biggest change, the biggest percentage of change has been in freezers, up 500% because people are buying meat and food and things like that and putting them in their freezer that they never did before. So this really is the next normal. And we know that in chiropractic, what we do is essential and it does reduce the burden of the hospitals when they’re dealing with these infectious people, because people are coming to us for everything else, for pain, for functional medicine, for whatever their other needs are.

But we need to know, when is it going to improve? We know it’s going to eventually, but it will be this next normal. And so you’re a caregiver. I want to make sure that you all are taking care of yourselves because right now we’re really fighting, struggling with all these PPPs and EIDL loans and just trying to make everything work.

So I want to make sure you’re doing self care for yourself because we need to be here for the long run, because the longest relationship you will ever have is not going to be with your business, it’s going to be with yourself. So whatever happens through this, I want you to know that you will still be there and you will still be able to continue on because no one can take that education away and nobody can take away that ability that you have in your hands, because the future is now run by the experiences that we have, not the things that we have, but the experiences that we have, and that’s really what we want to provide with our patients.

So when you’re looking at marketing, when you’re looking at connecting with your patients, it’s all about that experience and that interpersonal connection is more than ever. So if you’re looking at trying to connect with your patients and keep them engaged, I want you to be 100% transparent. I want you to be human. I want you to let them know that you’re struggling too. I want you to check in with your patients, “Hey, how are you doing?” For no other reason, just checking on them. How can I help you? Be real. Make five to 10 random patient calls a day just to check on them because you know what? That goes such a long way. And they’re going to appreciate that so much, as opposed to sending them a newsletter or some kind of promotion, you want to be that real person, because that’s what we’re lacking right now.

You want them to just like you as a person because people with resources tend to distribute their opportunities to people they know like and trust. So people are going to come to you and ask for your assistance because they have a relationship with you. Be that person that they’re going to have a relationship with. And everybody is staying home. So be relevant. Talk about what’s going on currently because that’s what’s top of mind. So the marketing plan that you made eight months ago, or even three months ago, won’t work now it’s defunct. This is the next normal.

So what you need to do is look at what’s going on in the last eight weeks. Like what I told you with those statistics. If I would have told you three months from now, Starbucks would be down 70% and buying freezers were up 500%, you would have told me I was insane. So be relevant to what’s going on right now. Have empathy. Why should they buy for you? Why should they come in and see you? How are you keeping them safe? Put signs on the door. We’re mandated by our health department. We have a sign on the door that everybody has wear masks. Everybody has to wash their hands. If they’re coming early or late to their appointments, they have to call. So we have social distancing. There’s all of these rules and make sure you’re keeping up with whatever they are in your state, because every state’s a little bit different.

They also want to know how will you financially support them. So maybe you give them some kind of bonus in their care. Maybe you offer them something a little extra. We all need to get paid, we all need to keep our doors open, but giving them a little bit of reassurance.

When you come in, we’re going to do this. So have empathy for them and in their situation. So if you can be supportive, compassionate, and informative, and very, very helpful, that’s where you’re going to get ahead rather than looking at what you were doing before. So I want you to stay healthy and helpful and calm. That’s going to be your best way to get through this because really this is an epic change in our world. And what does our future look like? When you look at epic, you’re going to envision the next normal, because it’s not going back to where it was, but you’re going to have an opportunity to create something new.

Because we know when there’s a challenge, there’s also opportunity and find out what it is. I’ve been doing a ton of telehealth and functional medicine and weight loss, and we’re doing it virtual. And then the patients have been great with that. We’ve been doing COVID antibody testing as well. So think of what the next normal is. And the P for epic is pandemic. Every challenge creates this opportunity and think of what your opportunities are rather than looking at what the downside is.

I want you to come up with some new innovation, support people at home with that tele-health and in functional medicine. If you don’t know how to do it, reach out there’s tons and tons of resources out there that are helping docs do this. And I’m happy to help as well. Be creative, offer some new services and connect in more personal ways. We’ve created a little private Facebook group just for my patients. And I go on there every day. I post them immune boosting tips. I’ve been recording different health rate webinars. We did one this morning on Alzheimer’s and dementia and memory and concussions.

So give as much information and health information and be as helpful as you can for your patients, because that’s going to create that connection even though you’re not in person. So I’d like to thank you ChiroSecure for supporting all of us all the time and you are really wonderful. So be sure to tune in next time, two weeks from now for another empowering women’s show and I’ll be seeing you soon. Bye.

Join us each week as we bring you the best in business growth, practice management, social media marketing, networking leadership, and lots more. If it’s about women in practice and business, you’ll hear it here.

We hope you enjoy this week’s Facebook live event. Please like us on Facebook, comment and share. We look forward to seeing all of you next week for another episode of Empowering Women in Chiropractic. Now go ahead and hit the share button and tell your friends and colleagues about the show. Thank you for watching. Have a beautiful day. This has been a ChiroSecure production.


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Empowering Women in Chiropractic – Creating Videos Using Your Smartphone F4CP

All right Facebook friends, thank you so much for joining us on ChiroSecure’s Facebook Live. Today we’re going to cover creating videos using your smartphone, and I’m quite delighted to be with you today, I know I missed you last month, but I’m so glad to be back and with you again this month. As you know, this year, 2020, is 125 years of chiropractic success. We’re going to be celebrating our birthday in very big style, and I want you to start learning some of the techniques, some of you are already wizards at this. If that’s the case, work with me, you might learn one or two things that I didn’t know about using my smartphone and some of the things I could do, stay with me on that.

If you’re brand new, don’t be afraid, I promise that today’s webinar, while short and sweet, is going to help you start getting more confident in using your cell phone or your smartphone as an opportunity to connect with your community, and that’s really what this is all about. And as you all know, I can’t do any of this without the support of our generous corporate sponsors. Take a look at that slide, ChiroSecure is one of them, but so many more that are just absolutely fabulous, and allow us to market our national campaigns.

Now, as we move forward today, there’s a couple of fun things that we’re going to cover. We’re going to cover the facts about videos, we’re going to cover how to create your own smartphone video, and some of the tips that are really important to know that make you look more professional in your environment, and trust me, it’s not rocket science. A lot of times, the best videos are just organic videos that you shoot quickly, but you do properly so that your audience gets to see you clearly. That’s part of it, and then last but not least, I’m going to show you why Washington, D.C. is in the background, and what F4CP is doing to make progress around the nation.

So, let’s get started. As we know, video engagement is actually one of the key pieces in today’s marketplace. In fact, videos is the way that consumers actually want to consume information. It also holds an incredibly high rate of engagement, and that’s really what you want for your community. You want to engage them, get them inspired, educate them about what’s going on in your practice. So as we do that, I want you to start thinking about what are you doing in your community, and some of the things that are fun, and remember it doesn’t have to be all clinical. In fact, some of the best engaging videos are just bonding with your community and showcasing, “Today we’re out at the supermarket, I want to show you a couple of things that you could put in your diet that will make you feel better.” So stay with me, we’re going to have some fun.

As we go through, remember that with viewers retaining 95% of a message when they watch a video, compared to a 10% text, it actually showcases that videos are essential for you to market your own practice, and I want you to think about that as you’re putting the messages out there. If people are consuming the information, that’s a piece of sharing with their colleagues, friends, and loved ones what you put on video, and you don’t have to make it long. In fact, the shorter the video, oftentimes the better the engagement.

As we go through, we’re going to talk about the tips, and the obvious part is sometimes tips are overlooked because we’re in a very fast-paced environment, we don’t stop and take the time to really look at how to properly do these individual videos. So first step is going to be let’s make sure you clean off your camera lens. I know that sounds kind of funny, but your smartphone goes everywhere with you, it goes on dirty tables, it goes in dirty bags, so clear is good, and it is very frustrating when you can see a video and you know that they didn’t clean their camera. Now that you know behind the scenes kind of stuff, you’ll be more apt to actually start cleaning your camera lens before you take it.

Moving on now, as we start to put the next steps in, I want you to open the camera setting on your smartphone, and then click on “Camera.” When you click the “Record video” option, at this point you want to set the video recording to 1080 high definition at 30 frames per seconds. I’m just going to show you a little video, because I know a lot of you are visual learners like myself, so if you watch carefully, I’m going to show you the video, and it’ll show you how we got… Alexis Lignos, obviously all know her, our director of marketing, is… Put together her smartphone so you can kind of see what’s going on here, let’s watch the video.

As you can see, Alexis has clicked onto the settings, she’s scrolling down to the camera, and you’ll see when she clicks… She’ll find her camera, and she’ll click on that camera. Then you want to go to where it says “Record video,” and you’ll see that there is “1080 HD at 30 frames per second.” So that’s kind of a nice way to showcase the beginnings of how to take a video, going into the settings, clicking down into your camera, and then being able to appropriately check the box so that you’re going to be connecting with your audience in a way to which it maximizes their visual acuity, okay? Again, just a quick video to see it, there’s the camera, click over to the “Record video,” and then you’re at 1080, 30 frames per second.

Now, moving on to the next part, is the orientation of the camera. Now, since most of the footage you shoot will actually be viewed on a desktop, tablet, or mobile device, this resolution of 1080 and 30 frames per second will give you the highest quality, and when you start to look at how you’re going to orientate your camera, you want to shoot your video horizontally, unless you intend to upload it to Facebook, which we’re all together right now, or Instagram. If you’re planning to share your video on these social media platforms, actually shoot the video vertically. Vertical videos fit the frame better for Facebook and Instagram versus a horizontal shoot, so that’s kind of an important tip when you’re thinking about “How should I hold the camera?”

Now, moving on to tips to create your very own video. Before you begin filming, ensure you avoid overhead lighting. Natural lighting is best, and can be achieved indoors by utilizing windows. The key here is ensure that the shadows of the windowpanes do not cut into your shot. So that’s kind of a big piece too, making sure that you’ve got your lighting. Now we know you’ve already cleaned your camera lens, and your settings are set, your talent is ready to be filmed, and now you’re going to learn how to focus your camera on the person’s face too, but you need to adjust your settings one more time to frame your shot perfectly.

Return back to the camera settings and toggle the gear so that you see the grid option, and I’m just going to showcase that. There’s your lighting that we were talking about, avoiding overhead lighting, and here is frame the shot. So you want to return back to the camera setting, toggle the grid option over to the green, turn on the grid on your phone, and that helps frame the shot. Now, a lot of you are sitting there saying, “Yeah, I don’t know what you’re talking about, try again.” Okay, I get it. Visually learning, so let’s play that video so you’ve got this.

Again, we’re going to go into the settings, we’re going to scroll down, and you’re going to see the grid option, okay? Once you’re in there in your camera, there’s the grid option, you just slide that forwards, okay? Once you get that grid option, you’re going to be successful. So I’m going to play that one more time for you so you’ve got it down. It is going into your settings, into your camera, and then move, slide that grid option over to the green, and that’s going to help turn on your grid on the phone, which will help you take the frame to frame the shot.

So, why is framing important? If you don’t frame your person that you’re talking to or yourself, the video seems awkward, and oftentimes when a video’s awkward and you’re watching it, you lose sight of the message, and remember this is about engagement, and people are focused on the information less, so remember that’s one of our key criteria, is to ensure that our team is ready to listen to us and engage with us.

Now, here you are on the grid. Using the grid on your screen, you’re going to place your talent, which would probably be you or someone you know who has permission, to two thirds of the frame, and then have those vertical lines through their face. That’s a big piece, is when you’re centering using this grid, you can ensure the person is really placed in the ideal spot on your camera screen, and then click on their face to focus, as we’ve learned before, and then hit the record, okay? So that’s a big key.

Now remember, eye-level really does mean something. It’s frustrating when someone’s eye-level is not quite right. When you get too far away, you lose the engagement again, but you want to be uncomfortably close. I know that sounds a little odd, but your talent at eye-level with the person you’re filming, they’ll almost feel a little awkward. If you’re at that awkward stage, you’re perfect, because now you’re filming for the best results. If you’re worried about having a shaky hand, don’t worry, I’ve got a tip for that. We have some things that you can purchase. It could be a tripod, or an inexpensive support equipment that you can get on Amazon to record your videos clearly. If the person is again uncomfortable with how close you are, you’ve got this right.

So, if you don’t want to purchase an equipment, like the one that you see here is called a gimbal, to reduce the shakiness, and that’s not quite in your cards, that’s okay. What I’m going to have you do is to avoid shakiness, just lock your elbows down at your side. Make sure you’re using two hands, because that takes away a lot of the movement of the phone, and you’ll be able to film a little more appropriately. This should help improve the quality of your video, and also avoid any movement in the video, and that’s a big piece too, trying to help you get that best quality that you can.

Finally, important to note that 80% of social media will strip audio, so it’s important that you add subtitles or captioning to the video if you’re able to, depending on your upload platforms, and we will cover this at a later date on adding a little more information to your videos to make them a little more snappy. Again, if someone’s flipping through Facebook and there you are, they don’t have their audio on, you want to be able to show the subtitles, and in most cases, what I’ve seen at my kitchen table is I don’t recognize that my teenagers are actually watching a video, because the subtitles are there. So note to self, if you can do the subtitles, I would highly encourage that.

Now listen, there was a lot in this video for someone who hasn’t really done any organic video using your smartphone, but don’t worry, if you go to the Foundation for Chiropractic Progress, this is a tip sheet, you can download it and you can give it to your front desk, your chiropractic assistant, or your significant other that will be able to help you do your smartphone videos. Remember that if 95% of information is absorbed while watching video, then that’s a pretty good place for you to connect with your community.

Now, speaking of community, I promised I was going to tell you why I’m in Washington, D.C. Listen, this is very exciting. Along with our Optimize Performance campaign, which all of you know we’re going to be doing an Olympic commercial this summer, Tokyo Olympics, we’re going to showcase it five times, it’s a 30-second spot, it’s extraordinary and I hope that many of you will utilize that as part of connecting with your community. But listen, we cannot underestimate the power that the opioid epidemic has caused in our communities. It’s devastating, and in many cases it’s something that we need to continue to work for. The foundation has worked almost five years in the opioid epidemic, trying to get the advocacy for marketing with you so that our community knows that there’s safer options. Non-pharmacological pain care is often something that is overlooked from many of the legislators, and many of the healthcare providers that have been providing these opiates, so what’s back here?

The Foundation for Chiropractic Progress has been invited to the third Annual Opioid Summit, being hosted by the World Congress. Now is the time to showcase what chiropractic is all about, the benefits and the opportunities to avoid adverse side effects that opioids can cause, so I’m delighted to take the entire profession to this moment, to be able to have a talk that talks about non-pharmacological care, away from the pharmacological options that they’re now putting on the table. Does it seem reasonable to change an opiate for a benzodiazepine? The increase in devastation, although they say the prescription writing for opiates is going down, unfortunately the adverse side effects are still there, and we see this because Naloxone is being used tremendously more often, so we have not conquered this problem. I absolutely need you to join with the foundation, remember that there’s always a toolkit that’s ready and available on the very front page of f4cp.org to help your patients understand the benefits and the risks that are associated with either using chiropractic and or an opiate.

So please do celebrate with me the Optimize Performance campaign as we get closer, I look forward to sharing more with you next month. Now, speaking of next week, don’t forget, ChiroSecure will be at this time with Kim Klapp, and she’s always a favorite, she’s fantastic, energetic, and very passionate about what she offers. So please don’t forget to join me next month, and help us move the benefits of chiropractic care across the nation together by organically filming your own smartphone videos. Thanks for joining me. (Silence).

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