Empowering Women in Chiropractic – Fresh Ideas for Reactivating and Reconnecting With Patients – Nathalie Beauchamp, DC

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Welcome to ChiroSecure’s Empowering Women in Chiropractic, the Facebook Live show for successful women by successful women, proving once again, women make it happen. Join us each week as we bring you the best in business growth, practice management, social media marketing, networking, leadership, and lots more. If it’s about women in practice and business, you’ll hear it here.

Now, join today’s host, Dr. Nathalie Beauchamp as she talks impact, exposure and systems. Now, here’s Dr. Nathalie.

Hello, this is Dr. Nathalie Beauchamp. Welcome to today’s show for Empowering Women in Chiropractic. I’d like to start by saying a huge thank you to ChiroSecure for putting those together. I know I always get a lot of great value listening to all the doctors and the expert that they bring on.

I thought that for today, I would talk about fresh ideas to reactivate and reconnect with patients. I want to share what I’ve been doing in my practice in the last few months, and hopefully make you think, because I think times right now are of great reflection. I think we’ve had a bit of time to slow down and pause and ask ourselves what I would say are the right questions.

The first thing that I’d like to cover is our mindset. Sometime when we have time to slow down, it allows us to assess where we’re at. I know that I personally did a lot of that. These are the things that I’d like to go over.

When this pandemic happened, I know that it gave me the time to sit down and look at, first of all, all of my expenses. When you’ve been in practice for a long time, you may feel [inaudible 00:02:57] as I do that, things just pile up and pile up, and a few dollars here and a few dollars there. Next thing you know, you have all those added expenses.

Sat down with my bookkeeper, we went through all of our expenses for the clinic, for marketing. It was a great way to say, “Okay, do we really need this at this point?” and so forth. Felt really good that I really dialed down my expenses.

Then really took the time to ask myself, “What do I want right now?” Some of you may be in practice for five years, 10 years, 15 years, 24 years like me. I always feel that I need to reinvent my practice ever so often. At this time in my life, it allowed me to reflect of what I really wanted right now, and how I wanted to mold my practice.

I reviewed my clinic mission, vision, and value statement. I was happy to see that everything was still strong and congruent, but I did tweak a few things, because my practice in recent years has morphed a little bit more on the neuro aspect. Then when I looked at my mission statement, I wasn’t portraying that, so I did a bit of a cleanup in this.

Then, I attacked the clinic processes to see what serves us now, compared to what was relevant. Because with technology, with staff changes, sometime you just keep going with a way of doing things, and there might be more efficient things to do.

We had just, even prior to that, started redoing the website, so I really tackled my website, which I’ve had for a long time and saying, “Okay, if somebody brand new gets to my website, am I telling them what they need to know? Where are they coming from from a symptom point of view?” and so forth.

I really was able to, what I think, craft a proper message, a more relevant message from the book, Your StoryBrand. I use a lot of their content, and really reflected on who I wanted to attract to the practice, and what did the website look like. Because I always joke, let’s say, with posters at the clinic, you keep adding, you keep adding, and then after a while, you look like it’s a flea market of all kinds of things. Well, the same thing can happen to your website. Not fully launched yet, but I do feel really good about taking that action.

Then reengaging with the team. We have more time currently to clean things up and then re-engage the staff to make sure that they’re excited about being at the office, and also leveraging their strengths, and cross training them. I think that had good value.

Also reviewed our technology, because there’s so much more available now to us that we would be missing out on not using technology. What I mean by this is my forms at the clinic are all on JotForm. I reviewed all my forms. That allows me to see, “Oh, am I asking questions that makes sense in the sequence?” Some of them, like I said, when you’ve been in practice for a long time, there’s a little bit of disconnect. JotForm being one of them.

Other technology like campaigns into my InfusionSoft, online booking. I already had an online booking service, but was able to beef it up and leverage it more efficiently.

Then how else you could build value for your patients. On my last few slides, I’ll share with you what I have done in my practice, but because I’m a book author, I have tons of content. It always irks me when I have a patient that doesn’t have a copy of my book. I’m like, “Really? Seriously? It’s a 600 page book, and I have so much great information.” But what it is is that you almost need to tailor it to this person’s need. I’m all about creating a educational funnel that are specific to the person with the issue that they have.

For some people, it might be weight loss. Some people, it might be energy. For some people, it might be gut. Before all this, I had created eight different campaigns, with great email dripping campaigns, or was able ingrain this more into our system.

The other thing too is how can we show up as a better leader in our community? One thing that I’ve done, and I’m going to talk about that as well, is went back to doing more webinars. Webinars were kind of thing of the past. Now that people are more online, webinars are coming back. I think they’re going to be here to stay, and it’s a great way to connect with people.

I’ve done webinars for school teachers about three best strategy to stay healthy. That allowed me to promote my book and sell books, but also to connect with brand new people, because one of my patients knew that I did webinar, and wanted to do that for the teacher. How can you show up? It could be with other practitioner in your area. I’ll give you some ideas as well on this.

The second point that I’d like to cover, and just again from personal experience, is personal touches right now are a game changer. I think that maybe when this all happened, we all [inaudible 00:08:53], and we didn’t know quite what to do. Even if you haven’t stayed connected as good as you would have liked with your patient, it’s never too late.

I think it’s really important that we show that we care. I know when this all came down, I literally picked up the phone and called patient to let them know that we were available for emergency and acute care, if they needed it, and then had a bit of a conversation with them. Don’t forget to do this. Don’t forget to do that. I have to say, first of all, everybody was home. So you didn’t leave phone messages. Everybody was so thankful that I did that. Now, I didn’t do that for all of my patients, but more my patients that are regular and on care plan and so forth. What it does, it really allows you to stand out and build relationship.

I was talking to a friend of mine who lives in the same city, but other area of town. He was saying that he was really disappointed the way his physical therapist handled the whole situation, not staying connected. I was personally disappointed on how my accountant handled all of this. I really felt left out. I had questions and all the stuff happening from a financial point of view with that. So I think, doesn’t matter the profession. I think just staying connected and say, “Hey, I’m here for you. Hopefully you’re doing well.”

Then now what I’m doing is literally hand writing recall cards. It’s got a nice set of hands on the top and time for an adjustment. I’m literally writing a personal note that I’m looking forward to seeing them in the office. That’s also a way to do it. People don’t get mail anymore. I’ve been doing birthday cards forever. I’ve never stopped. People always say, “You know, Nathalie, it’s nice to have not just bill in the mail, but have something of value.” So I’ve done those recall cards, and people are loving them.

Another big thing that I’ve done, as I mentioned earlier, are webinars. What I did is general webinar. I literally, just a few minutes ago, finished one on, I called it body defense, and focusing on building a strong body and a resilient body. I’ve done one on detoxification and cleanse.

I sent out a survey. I said, “Hey, guys, here are 10 topics that I think you would be interested in hearing more about,” and then I used SurveyMonkey, and had them vote. Surprisingly enough, the immune part was pretty high, actually was the top one. I called it The Body Defense System and How to Keep It Strong. I really focused, like I said, not so much on the disease part, but keeping the body strong. It’s an awesome way.

What’s funny now too, is that even grandma knows about Zoom. There’s paid Zoom. I think it’s $40 a month for a hosting webinar. I’m personally using WebinarJam, because it has a email sequence you send to people for reminder and so forth. It’s a little bit more costly. The good thing too with Zoom is that, if you don’t want to continue, you can downgrade your membership. I think people now really know what Zoom is and how accessible it is. This is a great way for us to deliver value.

The next point that I’d like to cover are some of the tools that I’ve used to leverage what I have, and engage and stay connected with a patient. Again, I’m really cognition that we’re all in different areas of the country. We have different limitation and so forth. But at the end of the day, just coming across as somebody who cares, and wants to give value from a lifestyle point of view and a wellbeing point of view, I think is key and easy enough to do.

I think the first thing, again, this is what I did is I did an inventory of, okay, what are the resources that I have and I don’t even talk about? My patient may not even know that I have that. They’ve never seen it. I’ve come up with, I took those giant sticky in my room, and just brainstormed by myself on the list of things that I have that I believe can be a value to someone.

I’ve done a ergonomic course. I had access to a whole bunch of great information for them, how to set their work station, because now everybody’s working at home from her kitchen table, the mid-backs are on fire. It’s a stressful time for a lot of people. Same thing with more postural exercises. Whatever you have access to, how can you package it to solve a problem? Ergonomic definitely was a big one. Stress is a big one. Sleep is a big one. How can you focus on those specific topic?

I’m going to give you a few ideas of what I’ve done. Hopefully that will trigger some sparks in your head to say, “Oh, I have something similar. Maybe I could do that and leverage that.” At the end, I’m going to give you my email. If you have any questions on the strategies that I implemented, I’m just giving you a big overview, you can reach out to me. No problem.

The first thing that I did an inventory of a questionnaire that I had to assess people’s need for vitamins and supplements, something that I’ve had for, gosh, five or six years. I still it in practice, but I’m like, okay, lots of people don’t know that I have that. I sent a link to people and say, “Do this survey. We’ll go over the results kind of together.” I say kind of together, because I have a prescription of the recommendation. The survey is quite extensive. I did that with my patients, so I knew who I was dealing with. I had access to an online shopping cart where people could purchase and have it deliver right to their door.

So many things are changing right now, and patient and customer behaviors are changing. We need to adapt. Some is very advantageous for different part of what we do. But I tell you, patients love the fact that the vitamins could be delivered straight to their door. That’s something that I leverage.

The other thing I mentioned are the webinars. I’ve always loved doing webinars. I had even myself stopped. Did podcast and all of that stuff. But going back to webinars is awesome. You can really interact. Like I said, I just finished one. I see the names of my patient. You can say hi. They can put questions in. There’s that interaction, and there is also that level of commitment when people sign up for a webinar, and then you can send them the replay link.

That was my first one, the Top 3 Strategies You Can Implement Now for Better Health. As you can see, keeping it very broad. I’m not even talking about what’s going on really. This is a type of presentation that we could have done six months ago and would have been very valuable.

The other cool thing that I came across is a app. I’ve had an app at some point, but I’ve always wanted to have an app that was strong on nutrition, strong on the physical aspect, but never really found one that I liked other than one that I would have to populate everything.

Came across this great app from one of the nutraceutical company. They’re both in Canada and the US. The app is free for patients. They have tons of different programs. I chose a detox and cleanse. I chose the clean eating program for 28 days. The sky’s the limit what you can do, and it’s free. It gives them workouts. That was me adding the workout. It gives them meal plan, recipes, shopping lists.

Patients just love it. You can select different plans. They can purchase the vitamin through the app, but they don’t have to, but at least they know what you would recommend. Then once the, let’s say, 28 days is done, you can recommend other things. It’s very interactive. I have to say that I’m super impressed with what they’ve done. Again, if you have any questions, just reach out too.

Another thing too, that I have done just before all of this, as you can see, the date was late February. I’ve organized a in-person expo for 12 years. I stopped one year when I published my book, and then last year I did a virtual one. I had 16 speakers, people in my community, natural fat trainers, all the people I had built relationship with in the past years. It was great to continue that relationship. Then we had sponsors with products that are relevant to the natural health world. I had another chiropractor friend on there. It was cool to have another chiropractor educate your own patients. I’m definitely doing this one again. It was just a blast. We had over 2300 people. We created a private Facebook group. It was brilliant.

But then the pandemic just happened. I can’t say for sure the repercussion on driving people to the practice, just because of what’s happened, but maybe this is something that’d be valuable for you, to organize a virtual expo or a virtual summit for the fall, and reengage people, the other practitioners in your community that have had struggle, the companies that you usually purchase from, that it is deodorant or cleaning products and all of that stuff. So there’s great, I think, connection that can be made, and people are even more receptive to receiving information online.

Another thing that I did, because I am a book author, I co-hosted webinars with other chiropractors, different area. I did everything. I did webinar to slides. They just literally showed up, ordered a case of my book for their patient, if they wanted to purchase. We did that. We co-hosted the presentation, if you want. I took care of the graphics for the marketing and so forth. I’ve done a few now. It is so much fun to be able to chat with a colleague, raise each other up. Like I said, for me, because I have a book, the content is there.

You’re more than welcome to leverage me if you want. Or if you have other friends that are chiropractor that have a book, why not do a webinar and have them educate your patient? Just like kids, right? We tell our kids to do something, and they don’t listen to us parents, but when it comes from somebody else, it’s just that confirmation. I think this is something that we don’t do enough in our profession is leverage each other’s passion and expertise.

I went on for a good 20 minutes of giving you insight of the stuff that I have done. But I think at the end of the day, what this time is bringing to us is a major time for reflection. I hope that you’ve taken some time to reflect and rest and recharge. We all need to see this as …

It’s hard sometime to see something good coming out of this, but we need to understand that we were given this time, and we might as well use it wisely to ask the questions. Where do you want to go from now? What’s the next step? I know, for me, in the last few months, it went like this, but now I feel like I’m in a better position. I’m happy to reenergize my practice, and clean it up, and experience with other things.

I’m going to leave you with this quote here, which I thought was pretty appropriate. Leadership is not a position or a title, it’s an action and an example. It’s a great reminder for us chiropractor to talk about what we love, which is the chiropractic lifestyle.

I saw a post, I think this morning, on Facebook. It was a chiropractor. I just love what he had to say that, let’s not focus our energy on bashing everything else, even though it’s hard not to. Let’s show up as leader, and show people the way, and empower them to take control of their health. Let’s move forward into positioning ourselves as leader as best as we can in the realm of what we can or can’t say. But I think there’s a way to still lead and help people take control of their health.

Hopefully you got some good insight from what I just discussed. This is my email, DrNathalie@DrNathalieBeauchamp.com. Fire me out an email if you have any questions on some of the strategies that I’ve implemented, if you want to pick my brain. I think if you can show your patients that you’re still working in the background and building more value, and you’re always staying at the cutting edge to help them, it goes a long way for your practice, and really building those relationships.

This was Dr. Nathalie Beauchamp. Again, thank you to ChiroSecure for putting this show, Empowering Women in Chiropractic. I think it is a brilliant way for us to stay connected. Until next time.

Join us each week as we bring you the best in business growth, practice management, social media marketing, networking, leadership and lots more. If it’s about women in practice and business, you’ll hear it here.

We hope you enjoyed this week’s Facebook Live event. Please like us on Facebook, comment, and share. We look forward to seeing all of you next week for another episode of Empowering Women in Chiropractic. Now, go ahead and hit the share button, and tell your friends and colleagues about the show.

Thank you for watching. Have a beautiful day. This has been a ChiroSecure production.

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Empowering Women in Chiropractic – Digital Marketing Trends & Tactics – F4CP – Dr. Sherry McAllister

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Welcome to ChiroSecure’s Facebook Live. I’m absolutely delighted to have you join me. I’m Dr. Sherry McAllister, the executive vice president of the Foundation for Chiropractic Progress. We’ve got a great topic for you. This is going to focus on digital marketing trends and tactics. Why is that important? Well, hold onto your seat. Let me explain why, and some awesome opportunity for you to really get to know more about the digital trends.

But as usual, before we get started, we have to thank our fantastic corporate sponsors. Because as always, they’re the reason that we’re able to do presentations like this, be able to market the benefits of chiropractic care around the nation and in your community, to help you prosper and showcase that you’re the expert in spinal health and wellness. So let’s get started. Great stuff today. Thank you, ChiroSecure for always sponsoring our Facebook Lives.

Now, what are we going to cover today? We’re going to have some fun. We’re going to review the ins and outs of digital marketing. Don’t be afraid. This is all about really getting personal. We’re going to get personal with our marketing today. We’re going to tell you what that really means, and why it’s important, the latest trends and tactics you can pick up and utilize in your practice, as well as the latest and greatest foundation for chiropractic updates that we want to share with you.

Now, as we get through, remember I just said, we’re going to be talking about personalization, and what does that look like? So with digital marketing, as I showed you here, our overview is now going to begin.

So according to HubSpot, digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels, such as search engines, social media, and email, and other websites, to connect with current or prospective customers.

As we talked about, personalization. Remember that a person’s name is, to that person, the sweetest and most important sound in any language. The key to this quote is that by personalizing your digital marketing, you are winning friends and influencing people. Thank you, Dale Carnegie, for the inspiration that still holds true today. In fact, in today’s world, personalization moves beyond the first name. Giants like Amazon, Target, Netflix, Nike, and Spotify have data and analytics to develop a highly-customized experience, where they’re giving relevant messages at the right time, and consumers love it.

Personalization is the future of digital marketing. In fact, one study showed that 79% of consumers feel frustrated if the content they are viewing isn’t tailored to them. By 2021, we anticipate a significant increase in fully-personalized websites beyond first name personalization.

Chat bots. What’s a chat bot? Hang in there with me. Chat bots communicate naturally with people viewing our site, and can answer questions in real time. The Foundation has a chat bot set up on our Facebook page, thanks to the support and guidance of ChiroSecure’s marketing guru, Dr. Alan Weinstein.

Here’s a snapshot of an example. When you visit the Foundation page and reach out via messenger, you receive the welcome message. You have the option to pick what you’re interested in, and this allows the Foundation team just a little more time to respond back to the user, without making them wait too long. It also allows the user to know their message was received, and can either provide the feedback they are looking for directly, such as membership information, or if it’s a more in-depth question, we can tackle it manually on our end.

Most chat bots are implemented on websites, and automatically pop up when a user visits your page. Chat bots are another means to providing a personalization of digital marketing services, in allowing your patients, or your audience, to get their questions answered quickly.

Now we also have Facebook autoresponders. This is another tool you can implement today on your practice Facebook page. The Facebook autoresponder message, using the link on the slide, and you’ll see it down there on the bottom, you can access the how-to guide to set it up on your screen. Facebook autoresponders is a simple, easy to use personalization, and it’s much like a chat bot, that it responds to users reaching out. With this you can incorporate a standard message that the user receives, even if you’re not around. That’s the best part.

For example, many practices set up the Facebook autoresponder with a message that says, “Thank you for your message. If this is urgent, please contact the practice directly.” And you leave your phone number. Many receive several messages each week with people just wanting to check in, or schedule an appointment by sending a Facebook message.

A busy practice may not be checking their Facebook throughout the day, but if you have the autoresponder set up, your users will feel the reassurance that their message was received, and then direct them to the appropriate needs. It also allows you and your staff time to review the messages and respond as needed.

Content creation. Listen, content is king. Content creation is a big piece of digital marketing. In order to boost your SEO, and reach your target audiences digitally, you need to have your content on your website, email marketing to your members, and their patients, as well as on social media. When you are a member of the Foundation, we provide you with a constant stream of relevant, timely content, for you to share with your patients, so they can build their digital footprint as well.

What about analytics? Well, everything at the Foundation we do is test and measure. By tracking your digital marketing campaigns and reviewing your analytics, you can get a sense of what your audience demands in the future. The Foundation uses Google Analytics to track our website downloads, views, and open rates for our content.

As for email marketing, we use Constant Contact, where we can track the analytics of our open and click-through rates. This actually allows us the opportunity to see what content works best for our members, and spend more time in our digital marketing in these areas.

We really care about our members, and we want you to feel confident in your community, that you’re being able to represent, as an expert, to your patients, with quality content and research, so they feel confident they’re coming to the right chiropractor. And you and I both know, it is a sense of security for them, when they’re getting constant information.

Now speaking of constant information, let’s go to SEO. What does SEO stand for? Search engine optimization. Now I’ve mentioned this a couple times, but here’s one definition of SEO. It’s the practice of increasing the quantity and quality of traffic to your website through organic search engine results. This refers to techniques that help your website rank higher in search engine result pages, like Google, or Bing for example. Being conscious of websites, SEO is important, because the techniques involved with SEO are constantly changing, due to search algorithms.

To ensure your website is optimized fully for users to find you online, we actually recommend that you work with your web provider to incorporate keywords and meta descriptions to boost your ranking, and to keep this top of mind.

Speaking of top of mind, while SEO may be difficult to navigate, we put together a how-to guide on the four ways to improve SEO through content marketing. The link to download this guide is on the bottom of the slide. And this will walk you through easy ways that can help you boost your visibility online.

Now while you’re online, we want you to also understand artificial intelligence. The name artificial intelligence or AI is exactly how it sounds. It refers to robots or machines having the ability to work like humans. AI uses a combination of different features, such as chat bots and voice assistants to quickly find answers.

Now for instance, Alexa and Siri are voice assistants that provide excellent customer service, just like a human. They could take orders from the users, and work behind the scenes on your behalf. Voice-powered assistants and search options, such as Google, Alexa and Siri, are useful in digital marketing. Voice assistants can search for things, read text loudly, and even voice dictate text messages for you, so that you can be hands-free. Searching using these voice assistants can also be helpful in business and adding to local SEO. Voice search also boosts the use of artificial intelligence, and prioritizes the searches involved.

Transparency. Research indicates that companies producing transparent and easy-to-digest information are likely to retain 94% of their consumers. That means that if we’re actually being transparent and finding easy-to-use material, such as the Foundation for Chiropractic Progress’ materials, that’s going to boost and retain 94% of your online patients. Exciting news.

Now in order to improve your patient’s transparency, you also need to establish your company’s core values. What is it about your company that you stand for, or your practice? So we want it to be like an open book to patients. Tell them as much as you can about who you are, and the business you provide. Also, if a patient reaches out, try to respond immediately. That boosts their confidence level in your practice.

Provide your patients with the opportunity to offer constructive criticism, so you’re encouraging them to give different suggestions, to help improve your brand. Actually by facilitating a community around your brand and making the communication a two-way street, in a very friendly, nonjudgmental tone, you are well on your way to building transparency amongst your audience, that being your patients.

Now I want to share with you some very exciting F4CP Updates, because our members mean everything to us. Yes, we have SEO. Yes, we’re trying to get transparency going. Yes, we have chat bots, all of these tools and trends that are so important. But let’s be honest. If a patient can’t read quality material, they’re not going to have the confidence in chiropractic, whether it’s your office, or the profession in general. So we are currently in a pandemic, and we need to recognize that the most important thing we can do for our patients right now is reach out to them in this pandemic environment, and make them feel secure, that they can reenter safely through all of the means that we put into play.

And so I want to share with you some of these updates that I think will be very helpful, for you to really give back and connect with your patients, starting with mind, body, spirit. Align with our Enhance Your Health campaign through chiropractic care by using this eBook. The eBook is titled Complete Health Includes Mind, Body and Spirit, which highlights ways in which you can enhance their health, the patient’s health, especially now during this pandemic, from stress management, inadequate sleep, to the obvious chiropractic care. This eBook is going to walk the reader through steps they can take to optimize their health.

I’ve included the link on the slide. So please, feel free to share it, with this new resource with your patients, and the community at large. I know it will be deeply appreciated in stressful times like now.

Now we also have a Recovery Roadmap. Thanks to Breakthrough Coaching, we now have this Recovery Roadmap for your reference, that provides the how-tos for rebounding your practice from COVID-19. From temperature-taking, to hygiene, to handling visitors, and reopening with furloughed employees. This roadmap walks you through how to return to a semi-normal state, with new protocols in place, for a happy and healthy environment.

Remember, they’re coming back to you because their health is now top of mind. We want to keep them aware. We want to keep building on the benefits of chiropractic care as they see it now, in a completely new healthcare environment.

COVID-19. Working with the Foundation’s corporate sponsors, we’ve gathered our COVID-19 related materials, and we’ve put them together to help our doctors. And we sent out a second email with the updated resources. And you’ll see that there’s a link below. And that link is going to help you get the latest, greatest information in regards to our toolkits, our webinars, our videos, and new research about COVID and chiropractic practices, as well as opportunities to receive personal protective equipment, tips for running your practice during the outbreak, and free email marketing systems for use. There is a wealth of knowledge included within this email from the proud corporate sponsors of the Foundation for Chiropractic Progress, as well as enhancing your health through chiropractic care resources that will be included.

I want to thank you so much for joining us today. We are all in it together. This is a new era of healthcare, and the Foundation wants to partner with you synergistically to reach your patients with the highest quality, and to showcase the benefits of chiropractic care.

Don’t forget, as always, next week is another ChiroSecure Facebook Live Group. Join them back here next week. I will join you on August 18th for another Facebook Live with the Foundation for Chiropractic Progress. And I hope you will join me back here again. Thanks for your time. Have a fantastic week.

Please subscribe to our YouTube Channel (https://www.youtube.com/c/Chirosecure) Follow us on Instagram (https://www.instagram.com/chirosecure/), LinkedIn (https://www.linkedin.com/in/chiropracticmalpracticeins/) Periscope (https://www.pscp.tv/ChiroSecure). Twitter (https://twitter.com/ChiroSecure) If you have any questions about today’s show or want to know why ChiroSecure is still the fastest growing malpractice carrier for over 27 years, then call us at (866) 802-4476. or find out just how much you can save with ChiroSecure by visiting: https://www.chirosecure.com/quick-quotes/malpractice-quick-quote/.

Empowering Women – What is Your Vision for the Next Normal? – Julie McLauglin, DC

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Welcome to Chiro Secure’s Empowering Women in Chiropractic. The Facebook live show for successful women by successful women. Proving once again, women make it happen. Join us each week as we bring you the best in business growth, practice management, social media marketing, networking, leadership, and lots more. If it’s about women in practice and business, you’ll hear it here.

Now, join today’s host Dr. Julie McLaughlin, as she talks learning, living, and teaching. And now here’s Dr. Julie.

Hello everybody. I am Dr. Julie McLaughlin for empowering women today sponsored by Chiro Secure, and we are going to be talking about the goals for the next normal. We are in a really wild, wild time in this history of the world. And so we need to kind of get our bearings in our plans reset, so going forward, we can take control of our next normal. So I have some slides that I’m going to share with you, so let’s get started on that. So what are the goals that we make for our next normal? We usually don’t talk about goals, new marketing plans, new plans, except for at the beginning of the year. But like we were talking about, when I did my show a couple of weeks ago, is this is the next normal. And everything that we did before, really is totally changed in what we’re doing now, in such a short period of time.

So one thing that has not changed is Chiro Secure. And I want us all to give them some thumbs up, some little hearts, some love for sponsoring, not only empowering women, but so many amazing shows that they have helped us immensely. Not only through this COVID and the craziness, but they’re always there to help us. So let’s give them some love, because they really are the best. So our target is moving, right? Every day we have a new place that our attention is being focused. And with all the changes in the rules that are coming at us every single day, for example, I’m only at 50% capacity. My staff’s not in, because they make more money on unemployment. I’m wearing scrubs for the first time in 33 years. And I’m breaking the rules, I’m not wearing a ponytail right now. So there’s so many rules, that we can’t keep up with them all.

And so when we look at that, we want to try to make those rules fit for what we’re going to be doing. So I want you to take and plan for the next 90 days, a whole new marketing plan, whole new goals, whole new vision for your practice. Because things have changed. A lot of us have gone from brick and mortar, if we were closed down. Chicago’s had a lot of really crazy closures here. So we’ve had to do telehealth. So wherever you are and whatever your circumstances are right now, I want you to make a new plan for the next 90 days. And I want you to plan your goals, and your needs for your communities and for your patients. And these are what we’re going to look at. We want to plan our marketing and our goals with our patients and lead with compassion and empathy.

Because right now that’s what people need the most. Where everybody’s social distancing, where we’re not in the same kind of community that we were before. So everything needs to be, how are you? How are you doing? And when, and if they say fine, then you say, “How are you really doing?” So you want to really let them know that you’re there for them to help them. So we meet them where they are. And then make it sustainable. Make it for something that you can do in an ongoing basis. So some of the things that we’re doing is, some of us are able to go back to brick and mortar, and some of us have doing virtual only, and now we can be doing a combination. I know our consultations when we’re going over labs and things like that, and nutrition. We’re still keeping those virtual.

So we keep our social distancing. We’ve spread out our appointments longer throughout the day. We don’t have them as close together. So we’re doing a combination between brick and mortar. So we’re absolutely adjusting people and doing some of our other services that here massage isn’t open now. We have a gym, the gym isn’t open. I am from [inaudible 00:05:21] not open. So having that combination is really our next normal. And so when I look at making a business vision, I was doing this for myself. For my practice. So I thought I wanted to share it with all of you, and these are the different categories that I want you to look at for your business vision plan. I want you to look at your income. I want you to look at your professional growth, your personal development, your personal life and your retirement. And I want you to look at it right now for 90 days. And then I want you to look at it for one year, three years and five years.

I know most of us do this at the beginning of the year, but now everything has changed. What was normal is no longer normal. So what has changed for you and how can you pivot where you are to accommodate our new circumstances? So I want you to make a little graph, a little chart and fill these in for each of these categories. So your income, your professional growth, and so on. So when we look at income, of course you want your income to grow. You want to get back to where you were pre-COVID and you want to also increase from where you are, right? So you want to have a diverse revenue, and not just maybe the practice. Maybe you have some supplement sales that are coming in.

Maybe you start to do some telehealth. Maybe you’re teaching some online courses for your patients. So I need you to try to make that income and diversify those revenue streams, and even create a reoccurring revenue. Maybe membership sites, where you’re getting those patients to come in and be on the membership. And you’re doing group coaching calls. So think outside the box. Now is the time to think outside the box. What about your professional growth? Do you need to hire another doc? Rent unused space that you’re not using because you’re not seeing as many people. Decrease your office size or create a new referral relationship with some other docs in your community. What can you do to grow professionally? And then personally, if you have extra time right now, take more online classes. Do more telehealth online. Work on some memberships.

That’s what I’ve been doing with my patients. We have these online courses that I’ve been doing once a week for them, on different topics, and we’ve created a membership. Facebook groups. Even get a marketing coach to help you develop personally, and become better at what you do in this next normal. And make your family a priority. Because at the end of the day, with all the craziness in the world, our family is what really, really counts. Think of, if you’re starting a new family or maybe your kids are going off to college, and you want to spend more time with them. So are they going to upsize or downsize? What are your hobbies? Do something that you can enjoy. But make that in your vision, and then visualize your retirement. Contribute to your IRA if you can. Look at any major purchases you’re going to come up with. Maybe you’re going to move. Maybe you want to move to a warmer climate or a different climate. But write those things down in your vision plan.

So I just did on a little Excel spreadsheet, and write those things down. So your income, your professional growth, your professional development, family and retirement. And just free flow and write what your vision is. And then once you have that vision, I want you to make a new 90 day business goal plan, right? And these are the nine topics that I want you to think about. I want you to think about leadership. I want you to think about being a manager. I want you to think about marketing. I want you to think about money, systems, processes, new business, referrals, and ideas. So if you are watching this and have a piece of paper, I want you to write down these categories because this is what I want you to write out for the next 90 days. What are you going to do in each of these categories?

Because it will really, really start to spark how you can make this new jump to this next normal. So I’ll give you a little example. Oops. Sorry. Let me get that started here. Oh, I’m going to go backwards for you. Okay. So when we’re looking at leadership, so we want to ask these four questions. And so I would put on your little graph “leadership” and then write these four questions down. What would I love to create in this area of my business specific goals and what outcomes do I want? That’s one question in leadership, right? And so then the next question would be what’s the purpose for achieving this goal and why do I want it? And how will my business benefit from this? That’s your second question. And then I want you to write specific projects and stops that are needed to achieve this goal.

And how am I going to make it happen? Write those specific things down. Really think this out. And then of course, we always want to put a timeline on it. When will I achieve this goal, and what does that timeline and deadline look like? So with leadership, this is what I wrote down. I want to create a virtual team because I’m creating more virtual content in doing more telehealth. So I need someone to help me manage that. So, that is one of the things that I want to create. And so how do we achieve it? We put ads out. We put out feelers in our contact group for somebody who knows a virtual assistant, virtual teams. We want to diversify our practice. So we would still want to be a good leader and a good doctor in our office, but we want to diversify and have some more online virtual things.

And we want to continue to educate our patients and stay connected with our patients to online education. Because all of that is going to keep our community together. And so then when they do need you in your brick and mortar, they’re going to come in and see you. So when we look at this one, is for manager and what you could do. Again, I asked those four same questions. So who can you delegate to? So if all your regular employees aren’t back in the office, that’s when you could think about hiring a virtual team and delegate, because you can use your skills to a much higher level than copy and pasting, sorting, posting things. So use your skillset for the actual coaching and consulting, and delegate to those other people who have those other types of social media skills. But improve your skills as well. Improve your education. Do your CE hours now and become a better manager. And then assign projects and manage those projects.

So those are some of my specific goals that I’m going to be doing over the next 90 days. And so when you look at it, make a little graph, and this is how you want it to look. You put all the topics at the top and then put those four questions, and go through in your own practice in this new world that we live in, what is it going to look like, and what are those goals going to be? And that’s going to help you get another jumpstart. Because all of us feel like someone took our bucket and just dumped out the marbles and they’re all over the table. This is going to help you get organized again, and get you back on the path to growth. So you want to take your next normal to a new level. So figure out what your vision is, what are your actions that you’re going to do? What are your timelines and what are your goals?

Those are the four things that I want you to do and plan it for the next 90 days. And I think you’ll feel a lot more grounded where you are, and it will help you progress in your practice. So I know you’re all going to have great success in your next normal. So I hope this helped you out to plan your marketing strategies and your goals for the next 90 days. So again, thank you Chiro Secure for sponsoring empowering women. We love you, and we appreciate you so much. And be sure to turn into empowering women again two weeks from now. And we will all be joining you then. Bye bye.

Join us each week as we bring you the best in business growth, practice management, social media marketing, networking, leadership, and much more. If it’s about women in practice and business, you’ll hear it here. We hope you enjoyed this week’s Facebook live event. Please like us on Facebook, comment and share. We look forward to seeing all of you next week for another episode of empowering women in Chiropractic. Now, go ahead and hit the share button, and tell your friends and colleagues about the show. Thank you for watching. Have a beautiful day. This has been a Chiro Secure Production.

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Empowering Women in Chiropractic – Science vs. Emotion in Public Education – Dr. Janice Hughes

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Hello. My name is Dr. Janice Hughes, and welcome to today’s show of Growth Without Risk. I’d first like to start by saying how honored I am to be part of the ChiroSecure team, do the Growth Without Risk show, and just thank Dr. Hoffman and his entire team for all that he does and provides in profession. It’s been a time this spring where with lots of turmoil, lots of things happening, and they’ve really stepped up and done the weekly updates and lots of really interesting shows, so I just want to say thank you to our sponsor ChiroSecure.

I also today want to acknowledge the tumultuous world that we live in and a lot that is happening, and instead of going with a show that I’d asked a certain guest to come on, I think it’s just really important today to talk about who we are as chiropractors and how do we navigate right now post COVID, or I shouldn’t even say I’d like to call out post COVID, but also with the civil unrest right now. I just think it’s important we acknowledged that, and what tends to happen then for myself as an individual or any of you listening is we have some really strong ideas and opinions related to everything that’s happening in the world.

Now, the interesting thing is I want to talk about that today, because I want to talk about what I’ll call sort of the science versus the emotion. Or a better way to label it, I’d like to call it a distinction of fact versus fiction, because what happens is you or I through COVID, through the civil unrest, we’re in our practices and thank goodness the majority of states and countries are now at least opening chiropractic offices back up some, and some of you have been running full through this whole thing, and you’re around a lot of people. Your patients want to come in and talk about what’s happening in the world, or ask you your opinions, your ideas, and lives within our communities. I’m not even in private practice and I’m being asked by neighbors, by people when I’m out walking the dog or hiking a dog, anyone in my community that tends to know I have a health background they’re asking me questions, and I like you would love to just hit them with science about COVID or particularly this mask issue.

I’m in a very conservative state. I live in Boulder, Colorado, and typically Boulder is pretty liberal and it’s really conservative right now. I’m sure you’ve heard that there’s been a real shutdown and lockdown for chiropractors, so we have mandated masks. Well that rubs up against every fiber of mine. I’m a philosophical chiropractor. I live a natural life. You and most of you listening, we know too much. And so the tendency is that we want to tell that. I like you would love to stand up on my soapbox. We know that chiropractors are essential. You were essential for educating the public about health, but I want to talk today about how. How to do that more effectively.

So the first thing I want to identify is that science or the facts is very different than the fiction, the emotion, the story that gets built up about a topic, and so often we want to lead from that emotion and so I’m not saying don’t have these great personal ideas and opinions, and there are times and places to share that, but it’s interesting because you representing health. I’m not even going to say just chiropractic, because some of you are strong philosophical practitioners. Some of you work and do some functional medicine. Some of you have the understanding of a lot of functional neurology.

Whatever your experience and expertise, I want to honor that. But what happens is we forget that putting on that practitioner hat, or walking into the clinic, we’re actually just overall, all of us, no matter what style of practice you have, we’re representing health, and I really feel it’s important that we step into that natural right role for chiropractors in public health education. I’ve been saying this for a number of years, the last couple of years in particular. Again, the whole health system is broken as we know it, but the same thing. How do we step into that? Or how in our practices do we step into that?

So now, I’m not asking to not be emotional or have opinions, but what I want to talk about today is the Socratic method of asking questions. Socratic is a way to engage people more, to have them open, to listen, to have them be intrigued by what you’re going to talk about or what you’re going to say. So let me give you a simple example not related to even the COVID issue or the social unrest, the civil unrest right now. It would be even when someone asks me, “Who are you and what do you do?” I want to tend to create a way that they’re going to ask me more questions.

Instead of just saying, “I’m a chiropractor,” and leaving it at that, or, “Here’s what I do, and let me tell you everything I’ve ever known about chiropractic,” I’m going to tend to say things like, “I’m an amazing doctor that helps you live to your own potential. Do you work with anyone like that? Do you work with a chiropractor?” And I’m asking them questions so that I can engage and find out where they’re at, and then I know. Like, all of a sudden you can see that someone goes, “Oh. Like, what are you talking about?”

I’d like that we get them open before I start to try to plant some seeds in communication. Likewise, even for many of you who work with say pediatrics, with kids or with overall family health, it was always very difficult. I definitely wanted to share my ideas about a lot of topics, whether that’s vaccination or ear infections, or just a lot of things that we know the general overall increased health for kids under chiropractic care, but I had to sit and I’m, many of you know or the ones that I don’t know you can tell even from the way I communicate, I’m a pretty direct, dry personality. So it was really I would want to tell them. I would want to say, “Here’s what’s important for you with your kids.”

Versus the Socratic is if a patient was looking really tired and I said, “What’s going on? You’re looking tired today.” And if they said things like, “Oh, I was up all night with the kids with some tooth ache or ear infections, or colicky,” instead of just going into teaching mode I would say to them, “Are you interested to hear how we handle that at my house?”

Then I had to learn to let there be a pregnant pause, like that moment where they’re either going to engage or not. Because if they’re not, that’s also okay, and yet I have never found a parent that won’t engage with that kind of questioning. You know, “Are you interested in knowing more about that?”

So right now, things like even the science around face masks, and that’s obviously in many of our faces because of either you’re mandated or recommended or some of you need to have signs that are talking about people coming in with masks, but some of you even, you have to come up with the language of the way to have a conversation if you’re not wearing a mask and a patient is coming in with a mask, or with their fears. Remember the mask, this thing across someone’s face, is about fears. It’s either that following the rules, and/or particularly that they’re afraid, and so if someone asks me about masks I’m going to say, “What have you read about them? Why are you wearing a mask? Is it important to you? Does that help you feel safer?”

I want to hear where they’re at. I want to acknowledge and be interested in them. A lot of it with the idea of, are you teaching or are you educating? I want you to think about teaching as almost like a putting it out there. Like, here’s everything I’ve known, or here’s what I think about this. Whereas educate tends to engage them. Can you pull them in? Can you find out where they’re at? Can you be interested in their position? And then instead of making statements, could you learn to ask questions? If they’re asking, a lot of patients are even just asking.

There’s so much miscommunication out there. Let’s face it. We’ve got an article saying this and an article saying the complete opposite, and my hope is they’re asking you questions. And instead of though just starting right away to say, “You need to read this or do this,” find out again, “Have you been reading much about that? What have you learned about it?” And some say, “I really haven’t read anything.” Because then I can turn around and say, “Would you be interested in a couple of articles that I would recommend? Would you be interested in knowing a little bit more about that?” And remember, some people right now aren’t.

Now, many of us, even whether it’s with patients or I’m not in physical practice anymore. I just consult and coach and work with chiropractors in the profession, but even out on a trail a week ago, literally there’s a sign about having your mask, and my 22 year old son is with me and he’s got it in his pocket and I’ve got a little cuff on my shirt that I can pull up if I really am going to be close to someone, but there’s a bunch of mountain bikers coming down the trail not wearing masks and there’s a couple ahead of us that literally they step off and they start to, in a very upset tone, almost lecture after the first mountain biker and the other mountain bikers that are coming, and they’re looking at me because I’m ahead of my son and they’re looking at me and saying, “It’s terrible that so many of you are not wearing masks.”

And so in that kind of a situation, I’m never going to convince them of something. So my statement, more almost an intriguing statement is, “The great news is that your wearing a mask so that protects you. I honor your decision,” and I just kept walking. Because you can see in those cases, I am not in that kind of environment going to want to Socratically ask them questions or are they open to learning more, and that’s not the environment.

So some of you, it’s almost like how do you have your strategies for communication in the office versus even out of the office? And absolutely out of the office right now is where you’re educating and working with your kids. I’m the most proud right now of my chiropractic kids, and many of your kids that I know that are really going, “This has just been a virus, right?” You know, around COVID issues, or my kids have really strong perspectives and I’m very proud of that related to the civil unrest. I want to encourage that and I want to engage them and find out, are they reading more? What are they doing about these things? Versus even telling them.

Now that’s because my kids are old enough. Some with your younger kids, it’s going to be sharing some ideas and values related things, but I want you to see that it’s almost like we need to think through what role we’re playing. Are you a parent in this situation? Are you someone that you’re in a great conversation where someone is really asking you your opinion outside of the clinic? In the clinic, is it that you’re really trying to stay on that balanced perspective to really engage them?

And some of you are very fortunate. Like there’s some chiropractors I know that they have done this work so well over a number of years that they’re having some pretty intense and engaging conversations with patients right now about COVID and health and also about the social injustices right now, because they built that framework. The thing I just want some of you to think about that if you haven’t built that framework yet, how do you do that? How do you have these kinds of conversations? And particularly let’s talk about in the practice. I want you being that public health educator. I want you being that resource. I want you being willing to even do ads right now. There’s a lot of social media experts helping many of you. You know, what do you do? How do you open that back up?

I hate to say it, but right now is the least expensive it’s been to do a Facebook ad to do some level of promotion. That’s a good thing, but recognize what or how do you engage the community in wanting to learn more, in coming to you as that resource, not necessarily feeling that they will be judged if they have a different perspective? I just think part of public health education is that it’s so critical to find out where someone is at and therefore then how you can ask more questions.

So you can see today I just really wanted to talk or touch on what I think is really important right now, science or facts versus emotions or fiction, and the energy related to that emotion. And I have a lot of emotions about that, but I recognize way back at my most disciplined phase of practice I had a coach, an amazing coach who had me be so disciplined about no newspaper, no watching CNN, no watching all these news stations. Luck back then, for all of you that are young enough, I didn’t even have social media. There was no access to that, but some of it may be even asking yourself more powerful questions about, is this a credible source or am I going down a black hole with social media? Is that an article that’s even current, or is it something from the past? So even practicing the Socratic on yourself or on things that you’re looking at and reading, but I want you to think about this state management. How do we manage ourselves appropriately if we’re now going into the clinic?

You know, we’re emotional. The world is off its axis right now, and it’s throwing all of us and like I said, we’ve got ideas and opinions and pretty strong ones for many of us as chiropractors, but I want you to recognize that as you walk into your practice, how do you manage your state and go into the powerful public health educator role that you have? I want you to step into that. I want you to really succeed at that.

Now, today we don’t have a lot of time to go into a whole bunch of the strategies or resources but you noticed that I’ve talked about Socratic. I’d like you to my background as a coach, I want to leave you with tools and so one of the things is if you can practice taking a statement or something you want to teach and flip them to a question so that you could practice engaging people. It takes a little bit of work. It takes some practice, but I’m going to tell you that that is magical, because that allows you to step into this rightful essential role as a public health educator.

So I know I’ve just touched on this really powerful piece about communication right now, because I think it’s important and it behooves every one of us as a doctor to practice, to work on this, to embrace this role that we have the opportunity to step to right now. So I’m happy. Please don’t hesitate through the chat through ChiroSecure to reach out to ask questions, or you’re welcome to private message me with any questions about this or ways or places that you can practice or get a few more tools related to this, so I just want to thank ChiroSecure for, like I said, hosting the show, allowing me to be one of the periodic hosts, and really bring to you what I hope is very pertinent based on the state of the world, the social injustices that are happening, and the health injustices that are happening. I really hope we can help equip more of you to be that natural public health educator.

So thank you for joining today. Please stay tuned next Tuesday for the next host and the wonderful edition of Growth Without Risk. Thanks and have a wonderful day.

Empowering Women in Chiropractic – Enhancing Health, Managing Stress & Providing Timely Resources to Your Patients – F4CP

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Well, thank you for joining me for Facebook Live, hosted by ChiroSecure, delighted to have you with us today. We’ve got some amazing new products to show you today from the Foundation for Chiropractic Progress, some of the things that we can offer you, the chiropractor in practice. I know it’s not been an easy road during this pandemic, but let’s ensure that we help our patients enhance their health.

Today is all about enhancing your health, managing stress, and providing timely resources effective for you to communicate with your patients, because let’s face it, the most important thing we can do when we’re in this stay at home environment is to help our patients be committed to their health and ensure that when the doors start opening, they think of us to help them enhance their particular healthcare concerns and really build on the knowledge that you, the chiropractor, can give to them.

So before we get started, as always, I want to thank our corporate sponsors. Why? Because they’re the ones that make it happen. For the foundation, they allow us to do national marketing, getting into the Wall Street Journal, being able to place ads in the international yoga therapy magazine, and so, so many others, train wraps and billboards across the nation. And you’re a big part of that, so stay tuned because we’ve got some great stuff for you today.

Now, what are we going to cover that’s going to be important for you and timely in this time? Well, we’re going to look at a variety of resources generated to align with the current pandemic, materials that will assist you in sharing not only chiropractic but the whole health opportunity your patients receive when seeing you. We know from experience that we’re more than just an adjustment, we’re there for the patient’s whole health, from stress management, to breathing techniques, to the benefits of coupling posture in yoga.

We’re going to review some new updates today that showcase how chiropractic enhances your overall health. So let’s start with stress management. I know, I’ve been working from home, and I had to do a quick shift in our campaign. So excited to do the Olympic campaign, and that goes next year. So what we really do need to do is really ensure that our patients are getting the very best information they can and really focus on something, the most important thing that they own, their health. And the chiropractor is one of the best experts to help them with their overall health. And it starts with stress management.

I’ve been home with two teenagers, I’m sure you’re at home and you’re noticing that there’s a lot going on. There’s a lot of stress that can impact your day, from trying to be the helpful mother with the homework to running a campaign. So I want our patients to know that we’re with them in the stress category.

And what we did was we provided a variety of resources that will help them understand more about stress management. One, focusing on breathing techniques to help reduce their stress. And as you can see on your right-hand side is the optimize your proper breathing, and how that really help them maximize breathing and ultimately lower their stress. In the middle, you’re going to see five causes of improper breathing. And I think it’s important that we really showcase to our patients that we’re here to help the global perspective of their life, rather than just focusing in on ailments that they have. And there is no time better than now to really be able to create those opportunities.

Now the next thing that we want to focus on is sleep. Why sleep? Well, I think this is a very important piece that we talk to our patients about because a lot of times individuals actually consider sleep a luxury. And it’s actually not that at all, it’s a necessity. And they often feel that they don’t have enough hours in the day. I know you probably feel like I do. I don’t have enough hours in the day to get all the things done. So what’s the first thing to go? Well, sleep. And that’s a reality.

The Division of Sleep Medicine at Harvard Medical School has actually compiled an article chocked full of different studies that communicate how insufficient sleep can increase a person’s risk of developing serious medical conditions, including obesity, diabetes, cardiovascular disease, as well as a decreased ability to resist infection. These are all very important pieces to showcase with our patients. In addition, lack of sleep over time has been associated with a shortened lifespan. So let’s really be honest with our patients and showcase that sleep is not a luxury, it’s in fact the most important for them to be productive, and a necessity in their life.

Sleep is so important that we want to keep our minds clear. It helps to bring down pain levels. And overall, it just keeps us healthy. So we wanted to provide you an ability to communicate this effectively with your patients. So we have three infographics here that talk about these. You can put them on your website. You can put them in your newsletter. You can text them out. Feel free to do whatever you want.

In fact, I just text one of them that I know, one of my friends is not sleeping, so I captured this infographic and texted it to her on how important it was, but think about winding down too. As I have teenagers, and now is the time that unfortunately they’re not going on a regular schedule to school, I think a lot of us are not following our regular patterns. So we need to start looking at winding down, restful sleep, reducing that blue light exposure at nighttime, which really actually decreases utilization of your electronic devices.

Because what we end up doing is thinking about the last thing that we did before we go to sleep, and the last thing that you want to be looking at is your smartphone or your computer. You want to put them away two hours before bedtime, so that you can start relaxing, get that blue light away from your eyes, and really started enjoying a peaceful, calm, winding-down sleep. I think that’s important for all of us to remember. It’s not easy to do. I totally get it. My phone is with me. A lot of times, I’m sure, yours is too right before you go to bed. We’re on a journey. We’re all on the journey together. And as a doctor who is providing expert opinion, we want them to always take the high road and ensure that they’re looking at their health effectively.

As we do that, fun fact, May is actually recognized as Better Sleep Month. To align with the Awareness Month, we at the foundation include here a press release earlier this month that you can use, you can utilize it on your newsletters or maybe even send it out as a media blitz for better sleep, and we are positioning the profession as a whole health and wellness providers. So this is a nice way to do that.

Now, we’ve covered stress with breathing. We looked into the importance of sleep. Now, what’s next? We’re looking at hydration. And as we go through, getting enough water every day is important for your patient’s overall health. They may not even think about it, because a lot of times we’re busy doing our Zoom meetings now with many of you on there, they forget, they don’t get up, they’re sitting in improper ergonomic settings. We need to just remind them gently that there is an important aspect to being hydrated.

And we can pull the CDC information if we like. Water helps your body keep your temperature normal, lubricate and cushion joints, protect your spine and other sensitive tissues, and then gets rid of waste through perspiration and the like. That goes for, hopefully your patients are exercising, that continued lactic acid build up, the soreness that can come with working out. A well-hydrated body will be able to be prepared for that next workout. Tell your patients why they’re drinking water, they’ll be more likely to want to do it. I think that goes for all of us.

When we know why we’re doing it, we know then that it’s an important aspect to their life. It’s very important, especially if a patient is running a fever, if they’ve had any type of diarrhea or vomiting, and depending on where they are in the United States, if it’s in a hot climate. So let’s continue to improve our patient’s ability to take in water.

Right next to me is a blueberry LOT. I love it. It helps me get inspired about drinking water. But just keeping it beside them is going to be helpful through the day. And also reminding them that there’s high water content food out there that they can participate in, such as watermelon, celery, melons themselves. That helps them get increased hydration for them.

And as I said before, we want to get them excited about water. So here’s some fun infographics. Remaining hydrated is important during this pandemic, as many people are adjusting to these new schedules and working remotely. So these three graphics really help, you can put them in an e-blast, just flare up their typical H2O. And it gives them why fruit-infused water options, and the healthy benefits that come from incorporating each into your diet. That’s a fun way to help your patients stay hydrated.

Next, we want to talk about May. Now we all know that May is typically Posture Month. Now we add sleep month into it. So there’s lots of reasons for our patients to get information from us. I’m happy to showcase some new resources on enhancing your health through this pandemic, that really showcases a lot about the benefits that chiropractic can add to their lives. You’re just educating them and you’re staying in contact with them.

New work-from-home setups need to be ergonomically correct to ensure proper breathing, less pain, and placing a focus on good posture. That’s always a key. On this slide, you’re seeing some exercises to improve your posture, and we all should be doing them. Even as chiropractors, we need to be reminded. I know my posture is not that great, but I’m working on it. I hope you are, too, because we have to really preach to our patients the importance but we have to practice what we preach. And together, I know there’s been some absolute creative individuals out there that have done their exercises with their patients in their pajamas, I congratulate you. That’s fun, and it’s real, and we’re in a pandemic, so let’s just connect with our patients and ensure that they’re actually getting what they need.

Now, also important, many of you might not even know there’s a selfie elbow, but I can tell you that Generation Z this does. What’s important, especially for my high school students, is that they may be doing a lot of selfies because they’re trying to connect with their friends and family. It’s kind of like tech neck, only it’s to your elbow. And it’s because of the smartphone use, and it actually causes pain. This pain in your elbow, in your wrist, can lead up to your neck. It can be avoided, and this graphic actually will provide some tips to manage this pain and strengthen your body.

So the hip selfie elbow, I definitely don’t have selfie elbow, but I can tell you that a number of the teenagers that I watch even across the street from my house probably do have because there’s a lot of selfies going on.

Well, it is one of the next pieces that I’m going to talk to you about is really the prevalence patterns and predictors of chiropractic use. This was an article that was used in Spine in 2017. The reason why I bring this article up, it’s important for you to read. The reason the future, why are patients using chiropractic? We know why we want them to use chiropractic, but why are the patients using chiropractic?

So I think this is a really good time to bring up some of the prevalence patterns and predictors of chiropractic because this is how we’re going to grow for the future. When they see us looking at general wellness and disease prevention, improving energy, improving their athletic or sports performance, and improving their function and concentration, that means something, and that means that they’re adopting us into their lifestyle and they’re focusing on chiropractic as being a whole organic approach. So please, read this because I think you’re going to find that the future is going to grow quickly because we’re going to be creating this enhance your health campaign this year and next year, optimizing your performance.

I cannot wait till the Olympics come. I hope you’re as excited as I am, because I think once we showcase that we do enhance performance, and the chiropractors that are treating these Olympic athletes are coming out and talking about it and the Olympic athletes themselves, I think we’re going to be in great shape.

So as we go through this enhancing your health, we want to ensure that we’re providing information on the hydration, the sleep, the breathing exercises, but also we want them to practice self-care. So we’ve created some graphics here to focus on some of the things that are important for them to really recognize in their life. They can range from using fish oil, which has been very helpful, to reminding them that I know some may take stress and utilize the refrigerator a little more frequently, and they’re putting on a little extra pounds. And we want to remind them that those extra pounds do actually create more stress on their joints, but we’re going to do it positively.

So we’re just saying lowering your body mass index can create some positive things, increase energy, reduce stress on your joints, and lowering inflammation and improving sleep. So let’s get these infographics out there to really ensure that they’re seeing the positive side of, unfortunately being a very stressful situation.

Now, I love these two infographics, and I get it, what does chiropractic have to do with gardening? And I got that question from a chiropractor the other day. Listen, we know that the best way to reduce our stress is to get outside in the yard. And what happens when you’re outside in the yard? Well, you start doing yard work, or you have a fabulous garden that you absolutely love. We’re just here to remind them that it’s great opportunity to enhance your health by getting in the garden.

But remember, there’s plenty of ways to hurt yourself when you’re in the garden; improper lifting, stagnation while you’re planting, many ways. So this is just a nice way to ensure patients are getting out there, they’re getting some fresh air. And if they’re gardening, remember a few good tips that your chiropractor loves you. Here are some of the things that they can do to take care of their health while they’re not coming to see you if you can’t see their chiropractor.

So what about our pets? Well, who doesn’t love their pets? And let’s remind our patients that pets bring down stress levels, and we’re here to help enhance your entire wellbeing. And not to forget that pets can be a fabulous way to decrease your stress. Grab them on your lap. I have Miniature Pinscher and I also have a long-hair Chihuahua. They’re beautiful and they’re fun, and they really do reduce the stress levels in the house. So keep that top of mind because as we go through, we want to make sure that we’re helping them be part of their own healthcare.

Remember, chiropractic leads to improved overall health and better sleep, reduce stress in sense of control over health. And there is the information in this infographic that you should be reading that showcases where we got this information from. Everything we do is coming from quality-backed research.

One from example, the filthiest public surfaces, remind them where they can get those filthy spots into their life, gas pump handles, ATM buttons, public door handles. And maybe as we go back to our practices, maybe it’s that pen that’s sitting on your own desk that 40 people have picked up that day. Let’s keep wiping down surfaces and ensuring our patients are aware of some of the more dirtier places that can come with that.

Now next, we’ve put together some really outstanding opportunities for you to have a tri-fold brochure in your practice. You can mail these out with your own letter if you’d like in the mail. Remember a lot of us no longer get hard copies, so sometimes it’s nice to just see a copy tri-fold brochure in the mail. You can also put it in your newsletter or keep it up front in your practice.

As we start reentering back into our patient’s lives, we want to make sure that we give them things that are going to work for their whole health perspective. And as you can see on the other side, five keys to optimize health, we’re getting that message out over and over again. And working from home, trust me, this has not been an easy transition for many. So we want to be really working on what happens in the workplace when it transitions to home.

And on the left, we have an infographic on seven healthy tips to manage working from home. The center is a tip sheet that showcase the best tips to working from home. This is a several-page long and provides built-out recommendations to make adjustments to the new circumstances that they’re in and try to help it make it easier. You can download this brochure, make your own if you’re not part of the foundation, but we absolutely hope you are, and try to help your patients transition from that working from home environment in a better way.

The last one on the right is we have working from home ergonomic tips sheet so employees can avoid those awkward positions that we all tend to get in when we start getting tired.

The next piece here is actually a video. And these are nice videos that you can put on social media. In fact, we know now that 95% engagements with videos. So think about putting this video out there because patients will engage and they’ll remember more frequently. So we want to ensure that they’re remembering what is in the video and that we’re communicating on different media. So let’s look at this video.

As general health and wellness becomes top of mind for many Americans, it is no surprise that 35-and-a-half million individuals have seen a doctor of chiropractic in the last year. Contrary to popular belief, chiropractic care is effective for more than just managing back and neck pain, and is reported to improve overall health and wellness, leaving patients feeling better.

Doctors of chiropractic who receive a minimum of seven years of higher education are trusted primary healthcare professionals for spinal health and wellbeing, and are specifically trained to recommend therapeutic and rehabilitative exercises, apply supportive procedures, provide nutritional, dietary, postural and lifestyle counseling.

In a recent study, the reasons why patients chose chiropractic care included for general wellness and disease prevention, to improve energy, to improve athletic or sports performance, and to improve immune function.

To achieve, improve or maintain healthy lifestyle, see a doctor of chiropractic in your area. Go to f4cp.org/findadoctor.

Now as we talk about that, I just wanted to remind you in that study that I mentioned, Adams study, Spine 2017, that was the reason why the patients sought chiropractic care. And I think a number of our patients see us as their primary care provider for spinal health and wellbeing. So we need to remind them that their health is of utmost importance to us as chiropractors, and that we are here to help them on that journey.

Now during the pandemic, we’ve had a lot of questions at the foundation, and we just want to remind you that it’s not been an easy road for us to all transition possibly to a telehealth opportunity, but don’t worry because the foundation has a lot of information on telehealth. We have two webinars that you can download and watch, and it talks about how to navigate the murky waters during this time with the telehealth. And it really just kind of gets you prepared for a whole new way of life. Patients that may not be able to come in to see you are going to enjoy seeing you in a telehealth way. So make sure you take a moment to take a look at those webinars. I think they’ll be very helpful for you.

Now, so excited because today is the day that we’re actually launching our new eBook, Enhancing Your Health with Chiropractic Care, chocked full, mind body and spirit on how chiropractic is really assisting the patients. We’re launching it today with you, ChiroSecure. So our members at the Foundation for Chiropractic Progress are going to have a beautifully, well-crafted, brand-new eBook that they can put out in their waiting rooms, handout to patients as they’re leaving, or if you want to put it in a newsletter, on a website, or text it to them, whatever you feel comfortable with. Please get it out there, ensure that our patients are excited about enhancing their health because it’s not been an easy road, but listen, this is the time for us to make top of mind their health like never before. So I’m encouraging you to have this complete health work eBook out there for them to consume. I’m very excited. I hope you will see it.

In it, you’re going to talk about, it’s nutrition, stress management that we talked about, a little more about hydration, physical activity and the importance that physical activity brings, posture, mindset. I have been very grateful each day to have a meditation of five minutes, and it really has helped reset my own thoughts. I believe that when I go back into consistently seeing a regular patient base, that a meditation will be helpful to share with my patients on how I can decrease my stress. And I’m hoping that you’ll take some of the invites in this eBook and transfer it into your life so you can see how it works and how you can really adopt that with your patients.

One of the key pieces with the foundation is our corporate sponsors, and they have been absolutely fantastic. We’ve gathered all of the COVID-19 related materials that you can find on our website to further help you and educate the patients. So don’t be shy, come on a board, find out what’s happening and what resources are there to support you in practice.

As we go through in the social media, now more than ever before chiropractors need to maximize communication with their patients. And what better way to do so than social media? In fact, more than 3.8 billion individuals are active on social media, with 321 million new users in the last year. I can tell you it’s probably gone up with the pandemic because everybody wants to know what’s going on in the world. Utilize those numbers to get your messaging out to the masses.

The resources that are available to our members to download are right here. It shows tips on how and why it is important to connect with your patients on social media. As we go through the very exciting next steps, re-entry back after COVID-19, a road to recovery, and this is Your Recovery Roadmap. I’m teasing it up because it’s coming soon. And I know each and every of us want to go back into practice on a new level because it’s a new world, and we want to make sure we get all of the pieces right and how to do the re-entry.

So Your Recovery Roadmap is right around the corner. And I promise you that we’ll get that out to our foundation members because it’s really important to have us all united in how we’re going to ensure the safety of our patients, and we know that they’re going to be a little nervous, and how do we adequately, appropriately do this to be effective as a healthcare provider? Stay tuned. It’s coming very soon. We’re getting it done.

I never thought I would be doing this much material this fast with my fabulous team. But trust me, we’re here along the pathway with you on this journey, and we’re going to do everything we can to make your life easier.

Last but not least, extraordinarily grateful for you to come and join me on these Facebook Lives. Remember, we’ll be back next month with ChiroSecure’s Facebook Live, but ensure that you make Tuesdays ChiroSecure’s Facebook Live day because it’s chocked full of amazing information that all of us need to use in our practices. I look forward to having you back next month. In the current times and the stress, I wish you the very best of health and peace in this time. We’ll see you next time. Thanks.

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