Empowering Women Chiropractic – Creating Videos – The Role Video plays in Your Marketing

Welcome to ChiroSecure’s Empowering Women In Chiropractic, the Facebook live show for successful women by successful women, proving once again, women make it happen.

Join us each week as we bring you the best in business growth, practice management, social media marketing, networking, leadership, and lots more. If it’s about women in practice and business, you’ll hear it here.

Now join today’s host, Dr. Julie McLaughlin as she talks, learning, living and teaching. And now here’s Dr. Julie.

Hello everyone. Dr. Julie McLaughlin here for Empowering Women put on by ChiroSecure. And I’m super excited for you to meet my guest. Her name is Brandy Kinnear, but first I went to all to give some love, put some little hearts, some likes and for ChiroSecure because they are just awesome that they host these for us and it really gives us so much information.

So without further ado, I would like to introduce you to Brandy. She is a passionate advocate for natural health, which is really awesome for us, right? She is into digital marketing. She’s a strategist and she really helps the heart-centered practitioner. And she is disrupting the average practice and helping practitioners really understand how to use systems, technology, digital marketing, and grow their expert brand so they can make a bigger impact in their community. So thank you for joining us, Brandy. I’m super excited you’re here.

Oh, thanks for having me, Julia. You know, I’m always amped to share some pearls and see if we can help each practitioner get a little bit more insight into what they can do with their practice. So I’m excited.

Well, today you’re going to tell us about making videos, right?

Yeah. One of the biggest issues that I find with a lot of the practitioners that I work with is there’s this direct hesitation towards using video in their practice. But I want to break down the reason why video is so important in your marketing strategy and then dial into how to effectively use it and what you need to know. So we’re going to, we’re going to go through all that today.

That sounds good. Let’s get started.

Okay. So I’m just going to share my presentation. So, we’re talking about how to make videos that inspire, engage and convert because let’s face it, just getting up there and talking as a talking head, is not a valuable marketing strategy for your business, although it’s better than doing nothing. So first thing, I want to go through some stats so people understand why video is so important in their practice right now.

65% of people use YouTube to help them solve a problem. Are you on YouTube? Are you solving people’s problems on YouTube? Good question to ask yourself.

It is.

Right, the next one is social media posts with video have 48% more views, so just posting up pictures or just posting up comments compared to posting a video, you’re doubling your value by using video and it doesn’t have to be complicated and we’ll get into why it doesn’t have to be complicated.

Wow, that’s amazing.

Right? Facebook has over 8 billion video views a day. Can we just let that sink in for a minute?

8 Billion.

8 billion and a lot of practitioners, whether it’s Chiro’s dealing with parents that are always on their phones, teenagers that are always on their tablets, and the kids that are always stuck to the, there’s so much video content being absorbed. So yes, we have an entire solution with tech neck and all of these things that we [inaudible 00:04:34] but we have to understand fundamentally, people are consuming content online in mass.

So social video generates 1200% more shares than text and image combined. [crosstalk 00:04:49] That means that if anyone’s going to share content, they’re more apt to share a social video than they are to share just regular content. So that doesn’t mean you stop making regular content. It just means if you’ve got to pick one or if you don’t have a marketing strategy that includes video, you need to really pay attention and figure out how you’re going to get it in there because it doesn’t have to be hard, but it does have to be strategic.

So what video does essentially is a, I’ll call it four fold. The first one it does is educate. And when I say educate, I want to be really clear with this. We’re not talking science geeky and this is of no disrespect to any practitioner listening. I love all the science. I am a total science geek for anything in the natural health industry, but I am not your average consumer.

The average consumer needs to be spoken to in literally fifth grade English. So you have to educate them, but you have to educate them about what their problems are, not what you think their problems are from a scientific, technical standpoint. My problem is my tipping point. What is it that’s affecting my daily life? That’s my problem. Okay.

And then you’re also going to be able to use video to resonate with people. So people buy people. People don’t buy your brand. They’re not buying your name, they’re buying into you. So because we know that people don’t make logical decisions and that they buy through emotion and that they buy your particular person, how are you standing out and letting people know a little bit more about who you are?

Because, I mean, we could go on a tangent, Julie, for days on how to identify your ideal client and how to market to them and I’m sure that’s for another segment. But to be able to resonate with the person that you really want to serve is amazing for you because it allows you to weed out the people that aren’t a good fit, which who wants to serve them anyway, and allows you to build deeper connections with the people that you want to serve. So if you already identified who it is that you want to serve in your practice, then you allow yourself to resonate with them by sharing stories, by talking about who you are and the things that you do in your practice and the people that you love to help. The resonation piece is huge. Is resonation a word? I feel like it’s not a word.

I think it was, yeah. I mean it’s awesome. You just want to find your people, right? You want to find your people.

You want to build tribe. Like it’s a community based business that you’re running for the most part. Even if you have a chain of stores, they’re all community based businesses and you want to find your tribe because it’s better to have a small amount of people that love you deeply than it is to have a mass amount of people that don’t love you.

Right? Yeah, it’s way better.

We know how that converts from a business perspective. You’re constantly looking for new patients. You’re constantly fighting with retention, and you’re constantly trying to eliminate those people that come in that you’re not amped to work with.

The other component about what video does and what people need to really understand about video is using story. So you’re going to educate, you’re going to use fifth grade English, you’re going to resonate by sharing personal experiences. Your own journey into why you got started as a health practitioner is an amazing one. If you could sit down with a pen and a paper and just journal that out and figure out more about who you are and why you got into this profession. If you haven’t done that, dive a little bit deeper and be able to tell that story.

Tell the success stories of patients that you’ve helped that will be similar to the people that you’re trying to attract and it allows you to create an emotional response with people. So we said that people don’t buy through logic, they buy through emotion. That’s why if you ever see a good commercial on TV, a good, good one, you’re crying, you’re crying or you’re laughing or smiling. They know that in order to get you to connect with their brand, they need to elicit emotions. So story’s the key to doing that, and it really can help you with the resonation. It can help you with educating, but it can really help you to get that emotional contact with your potential clients.

I love that. I know when we do our talks, the patients, when they come in, there’ll be like, “Oh my gosh, I loved your story about this and that.” They couldn’t tell you what I told them about detox and toxins, but they remember the story. And so that’s what triggers them to want to come and see you.

For sure. And I mean, story’s ingrained in everything we do. We grew up reading books. We grew up watching the story on TV. What makes an amazing movie? It’s the story arc, right? It’s being able to get people emotionally connected to the story, to the journey, to the hero, to the outcome. So story is huge and it’s not being used in this profession. It’s not being used well. It’s barely being used at all, but it is one of the best ways to resonate, to educate and to connect with potential patients and existing patients.

I have clients that have said to me, “Hey, Brandy, listen. You were right. I just started getting on doing videos and sharing my story and stories of others and clients that I haven’t served in years I’ve been flooding back in because they see me, they remember the type of person I am.” And it’s just helped to rebuild that bond that’s kind of lost because maybe they’re not opening up their emails. Maybe you’re not sending emails. Maybe you just don’t have a solid way to retain everybody and everybody isn’t going to stay. Even if you’re amazing at doing the work. People, you’ve healed somebody, they’ve moved on and they’re in their mind, they don’t need you anymore. Let’s connect back with them using video and story particularly.

And then inspiration. So the portion of the population that you’re serving have challenges with their health, but it’s also affecting not just their physical self but their stress levels, their emotion, anxiety. All of the things that we deal with from a health perspective are affected by whatever their issue is that they’re coming to see you for. So when you’re able to inspire them and motivate them and help them to understand that, there’s positivity oozing out of your comments and that things can get better and they will get better and just provide that inspiration to people using video.

It also helps to build a tribe because you’re like their cheerleader. You’re telling them, “Hey girl, or Hey, guy, you’ve got this, don’t give up. It’s a journey. You’re on the path. You’re headed toward whatever that motivational piece is and that inspiration that you can add in.

You know where else inspiration comes, Julie?

Where?

That’s stories, patient success stories. This person was just like you, they suffered from this, this and this. We put them through our four phase program or our X, X, X methodology or this treatment care plan, whatever care plan, I know it’s not treatment in your industry. Whatever it is, let them know that they could identify with that person and inspire them to be that success story.

Yeah, they see that and they can see themselves in them and like, “I want that for me, too.”

Totally, and that’s how it’s done. I mean, look at all the weight loss campaigns that have been done. If we just look at weight loss, because it’s a huge industry and we look at the money that’s been poured into marketing campaigns over the years before and afters, before and afters. Everyone’s just like, I want that belly.

Right? Then when you see that, then they say, “How did you do it?” They want the story of how you did it. Was it difficult? Was it easy? They want to know the story, right?

100%. So these are the facets of what video can do for your practice. And in the center I put fans because ultimately we want to build a tribe of people that love us because we all know that referrals are the best possible source of new leads for your business. And if you have people happy and we could go on for days about how to retain and appreciate and all of those things, fans, building fans that love what you’re doing and appreciate that you’re delivering this value for them goes so far and actually it doesn’t cost you anything.

So let’s move on. Let’s talk a little bit about how to break down the perfect video. And anyone who’s watching, if there’s a lot of women on this call, which I suspect is the case, I want you to know that I work from a heart-centered, integrity-based perspective with the marketing advice that I give. But I also have to infuse psychology.

I have a psychology degree, I understand how to sell. I’m not afraid to ask for the sale. And I also understand marketing. So if you feel like any of this feels a little bit icky, remember, sometimes you have to change your mindset in order to be successful with a new tool in your business. And I’m here just like, I’m your cheerleader. You can do this, understand the elements, and then make them work for you.

So we know now that you have about three seconds to engage somebody and to stop them from scrolling. Okay? Even if they’re on YouTube checking you out. I mean, they’re checking you out. What is your cover photo look like? What does she look like? Should I listen? But you get three seconds to wow somebody. So that’s why video always has to start with the hook. So what’s a hook? A hook is that juicy headline that you see in the National Enquirer that makes you pull it off the shelf when you’re buying your groceries.

Yeah, I’ve got to read this.

You know, it’s not true what they said about Megan Markle, but you are pulling it off anyway because that headline has got you hooked. That’s what we want to put in a video. What would make them stop scrolling and listen?

So I’ll give you an example because I love examples. I learn by examples and I feel like everybody needs to get a sense of it. Are you, I’m not even going to fill it, are you blank, blank, blank, and it’s affecting your daily life? Or are you not able to play with your grandchildren because your back pain is so severe? Or is your stress level affecting your social life and your relationships?

Those are the hooks and it doesn’t always have to be a question. It can be a polarizing statement. Why you should stop using medication to fix your back problem.

That’s the hook, right? So something that’s going to make people stop and listen and then you go into the problem. So what’s the problem of this video that you’re trying to solve? Everything from a perspective, it’s all about me. I don’t really care about you. I’m not going to lie. I’m sure you’re amazing. You’re all amazing. I don’t care about you. I’m the consumer and I care about me. So what’s my problem that you’re solving with this video?

I suggest taking a look at, even if you want to just get started with five or six quality videos for your practice and you can put these on your website. We’ll talk about where you can put them. Five or six problems that your patients have. So if you look at your ideal patient base, what are the biggest five to six problems that they have? Make a video.

Yeah, back pain, headaches, neck pain, any of them.

It could even be deeper. It could be something to the effect of stress from a high pressure job. It doesn’t have to be related to their physical problem. There’s a variety of different problems that your patients that you’re serving can have. So look at what they say when they come in and the questions that you could be asking when they come is, “How is this affecting your daily life?” If you don’t understand their problems on a deeper level, it’s a good time to dive in and just really get a sense of how their back pain is actually affecting their life. Because they know they have back pain, but they might’ve been putting it off for months before they come to see you. What’s that tipping point that made them stop and take action? You know, that’s really what we want to get into.

So think about the biggest five to six problems your patients have. Make a video, use one of those problems for each one of these videos. So you talk about the problem and then you exaggerate the problem. And I know this is where it gets a little odd, Brandy. “You’re losing me. I don’t want to exaggerate the problem. It sounds salesy.” But the thing is people need to understand that if they have this problem and they don’t fix it, then they’re actually setting themselves up for further failure. And it’s your job as the person with the wisdom and the healer to provide that for them in advance.

And we’re not selling it. We’re actually just saying legitimately like, look, if you have this problem and you don’t fix it, here’s what’s going to happen. Okay, so that’s where we exaggerate it, if they don’t solve the problem.

Right, and sometimes when someone comes in and they tell me this or that, and I write it all down, even just reading it back to them, just what they just told me, they’re like, “Oh my gosh, I didn’t realize I had all those issues.” Because they don’t hear themselves saying it, but when somebody else is saying it to them, then something clicks and they’re like, Whoa.

Often, we’re not asking these probing questions like, “What would your life be like if you didn’t have this problem anymore? That’s the answer. You want to hear that answer because now you’re going deeper into their psyche. Now you’re going deeper into building a relationship with them where you really understand where they’re coming from. Not just what’s wrong with your back or your neck or your shoulder or whatever that case may be.

So when we move on from exaggerating the problem, we go to the solution. So the solution isn’t the treatment. You’re the hero, you’re the guide. You’re not the hero, sorry. You’re the guide that’s taking them through the problem to the solution. So the solution is really something that they might not even be aware of. So the solution, your treatment, is potentially just chiropractic or whatever modalities you’re using in your practice. But the solution is something that they might not be aware of. So we have to make sure that you’re talking about the problem because we’re stopping anybody, this is scrolling, you just want to stop anybody from looking. They might not have a clue what chiropractic care is. You still have a lot of work to do with educating your ideal patients. So the solution can be something that they’re unaware of, that you provide.

And that’s where you can say, “Look, did you know that the stress related to your busy life, your nonstop mom life, your nonstop corporate career, your busy social life, sitting at a desk all day, whatever it is, that the solution is very simple.

If you’re not using align, if you’re not aligned, blah, blah, blah. Right? So you get to decide what the problem and the solution is based on these five to six biggest problems that your patients have.

This is it. It’s simple and it doesn’t need to be more than three minutes long. It can be two to three minutes. It’s short because we know from a psychological standpoint, people don’t pay attention for long. You might not even be paying attention to this anymore, right, Julie?

I hope they are.

They better be. But the reality is five to seven minutes is the max that we can expect from people. And it just is what it is. It’s the age of distraction, right? So we take that into consideration and make things short and sweet for people.

And then I also want to break down because there’s this whole mystique around like what technology do I need in order to make this a successful operation? Good lighting. So if everybody just to go on Amazon right now, I do not have an Amazon affiliate link to share, so I benefit nothing from this advice. There’s two, there’s a ring light. There’s one by a company called Neweer, N-E-W-N-E-E-R. It’s cost-effective. It might cost you $100. It’s bright light. You can have warm light, have a good place in your office or have a good backdrop where you’ve got a bright light so that you have consistent good quality videos without pro set up and you can use your phone. You can literally use your phone.

Now if you’re using a flip phone or one of those like new Nokia. If you don’t have a smart phone with a decent camera, like ignore my advice, but you can literally just use your phone and have your phone in a vertical way. Because horizontal because if you use vertical, you’re restricting the different platforms that you can put your video on. So you want to record it like this.

I went on Amazon and I bought a tripod for, I want to say like 25 bucks and it goes up to six feet so I can put my phone, also you can put your phone right on the middle of the ring light.

Yeah, that’s what I have right here.

Yeah. So you put your phone right on the ring light and you just talking into the ring light. You’ve got great lighting, you’ve got your phone and that’s it. You might not even need the tripod. But this whole setup, you get, talking about a hundred bucks, $120. Everybody needs one. The ring lights can fold up, they can be put away.

I used to have these big crazy lights and we had this whole studio set up in my home and my whole family’s like, do you need that entire room there for all of your, no, I didn’t. I didn’t. And I took it down and I bought a ring light. But I want everyone to understand that putting out regular video content is going to help with so many things in your business.

It can go on a variety of different platforms. I always recommend batching stuff, get it on YouTube, get it on Facebook, get put it on IGTV, which is Instagram’s version of YouTube. Put it on your website. Make it once and put it across all the channels because omnipresence is key.

But really these great tips.

Yeah, and then like the only last thing I wanted to share, for anybody who’s not sure where they should be focusing their marketing and practice growth times for the design for their business and they’re looking for more. Me and my partner, Dr. [inaudible 00:21:28] have put together this free online summit. It’s a five day virtual summit. It’s for women health practitioners. ChiroSecure is an amazing sponsor for this event and there’s going to be 40 different, and Julie speaking on this event about how to blow up your practice with speaking engagements and she is amazing.

There’s 40 different natural health experts all focused on helping you with tips, tools, and strategies for success for your practice. It’s free. It’s for five days. It’s going to blow your mind. There’s going to be so much gold coming from that. We’d love for you to go and sign up.

There’ll be a link in a little bit in the comments below that you can use to sign up and register for this. But I mean this is, we’re just tipping the iceberg today. There’s so much more that you could just be, maybe just one or two things are going to resonate with you that are literally going to change your practice. And that’s what we’re looking forward to.

Well I am, I’m super excited. Well, thank you so much for sharing all your wisdom with us today and I’m super excited to see the Summit. I think is going to be really awesome. And it was so fun doing the interview with Natalie because I never get to do an interview with her because she’s on Empowering Women with ChiroSecure too. So, but thank you for joining me. And thank you ChiroSecure so much for having our show.

And next week I want you to join us again for the pediatric show and it’ll be on the same day, same time, Thursday, one o’clock Eastern Time, 12 o’clock Central Time. And then the following week we’ll have another Empowering Women with Dr. Kathy Wendland-Colby and she will be amazing. So please come and join us.

Join us each week as we bring you the best in business growth, practice management, social media marketing, networking, leadership, and lots more. If it’s about women in practice and business, you’ll hear it here.

We hope you enjoyed this week’s Facebook live event. Please like us on Facebook, comment and share. We look forward to seeing all of you next week for another episode of Empowering Women in Chiropractic. Now go ahead and hit the share button and tell your friends and colleagues about the show. Thank you for watching. Have a beautiful day. This has been a ChiroSecure production.

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Empowering Women Chiropractic – Prepping for National Chiropractic Health Month – F4CP

Welcome to ChiroSecure’s Facebook Live. So excited to be with all of you. This month’s information is going to be outstanding. Why? Because what’s really important is that we get jazzed up about preparing for National Chiropractic Health Month. Listen, I know that a lot of us are in practice, such as myself, and sometimes we get a little run down in practice. That’s okay because you’re with me now, and we’re going to get you inspired, engaged, and ready to take on October’s preparing for National Chiropractic Health Month.

Now listen, again, I give always a shout out to our sponsors because without them, our national campaigns could not be possible. Especially a big thanks to ChiroSecure for having me on today. Let’s jump in. Let’s have some fun. Let’s inspire the entire nation about chiropractic benefits. Step one, if you haven’t done it in your practice and you’re not a foundation member yet, put together your own roadmap. Now the foundation does it for you if you’re a group member or an individual contributor.

I want to make sure that you look through October Marketing Roadmap to see what you would like to place on your social media links, whether that be Facebook, Twitter, Instagram, your own personal website, or a newsletter. Look at what we have in store for you coming up. If you don’t have the foundations roadmap, make your own. How are you going to reach out to your community and be effective? Some of the things that I want to prepare you for as you go through the months in your marketing preparation is first and foremost, put together your own cover photo. At the foundation, we use this one for October. It’s Chiropractic: Your First Choice for Optimizing Health. Don’t Miss a Post. Like Our Page.

And we give this free for you at the foundation to be able to upgrade all you social media platforms. And as I said before, we need to inspire our patients. How can you be inspiring if you’re not inspired? So one of the ways to do that is to continue to advance what your knowledge base is on a monthly basis with our practice progress webinars. Doctors, these are some of the national best speakers that we bring to you complimentary. Every single person on this podcast has access to them. The click to register is all about you beginning to become more engaged in what’s going on around you in the chiropractic profession and outside.

So you have Dr. Ryan Lazarus, Nutritional Strategies for the Most Common Chiropractic Issues. Sounds inspiring, doesn’t it? What are some of the chiropractic common issues? But then there’s what we want to do with the chiropractic assistants. You’ve all got front desks. Let’s make sure they’re inspired too. So Kathy Mills-Chang, fantastic speaker, very engaging. I would like to see your CAs come to that particular webinar, Don’t Let Medicare Stress You Out. We know Medicare has its options. Let them know that it’s not as hard as it looks. And yes, there’s a lot of pieces to it, but it can be easily implemented into your practice.

One of the pieces that has been a big hit throughout the nation, and I was just in Virginia with their state convention. In fact, if you see behind me, where am I now? Well, this weekend I’ll be with Indiana at their state convention, so it’s: Where in the world is the foundation? Why? Because we want to be able to present our information across the nation, so every state association has the opportunity to have marketing materials that’s real for them. Now during Chiropractic Awareness Month, we want to be able to show public service announcements. Where can you show them? On your Facebook, your Twitter page, you can get a link there, or your own website. So let’s show you what the actual public service announcement for this month is going to be.

As general health and wellness becomes top of mind for many Americans, it is no surprise that 35 and a half million individuals have seen a doctor of chiropractic in the last year. Contrary to popular belief, chiropractic care is effective for more than just managing back and neck pain, and is reported to improve overall health and wellness, leaving patients feeling better. Doctors of chiropractic who receive a minimum of seven years of higher education are trusted primary healthcare professionals for spinal health and wellbeing, and are specifically trained to recommend therapeutic and rehabilitative exercises, apply supportive procedures, provide nutritional, dietary, postural and lifestyle counseling.

In a recent study, the reasons why patients chose chiropractic care included for general wellness and disease prevention, to improve energy, to improve athletic or sports performance, and to improve immune function. To achieve, improve, or maintain a healthy lifestyle, see a doctor of chiropractic in your area. Go to F4CP.org/findadoctor.

Now I urge you to put that public service announcement out there. Why? Because someone’s friend who is a patient of your office, who lives in Indiana, needs a chiropractor. And the more we can spread our messaging, the more we can help consumers find chiropractors, the better we’re going to be. And as we deliver our message on the benefits of chiropractic care, we want to be able to ensure that it’s surrounding them everywhere, whether it’s in the national newspaper that we’re going to be placing an ad in, or it’s in your office.

Remember this, emails are just overwhelming at this point for many people, so paper is the new email. And one piece here is our brochure. Optimize your health with chiropractic care. And these brochures can be handed to your patients on their way out. Say, “I know you have a friend or family member who probably would like to optimize their performance and their wellness. We’d like to ensure that you pass this along.” It’s caring is sharing, and that’s what we want all of us to be doing.

The next piece that we have, PowerPoint presentations. And this can be done very simple on your own YouTube site. Yes, you can put your YouTube site on your website. Marketing about you is fabulous, having quality product that you can be proud of is something that takes time. The foundation has done the work for you, having create and researched articles, and having the PowerPoint presentations ready for you to give out. This is a time of the year where a lot of people do start to get a little stressed. The holidays are coming, preparations, that kind of thing.

And wouldn’t it be nice for the chiropractor to reach out in the community and say, “How about we do relax your mind and body?” And take a few moments just for you, just take a big breath in. And just remember that stress is a choice. How we react to it and what we do to prevent it is our choice. It’s in our hands. And the chiropractor’s there to walk them right through it, from mechanical body stress, to helping them mentally relax and enjoy. So this is a downloadable PowerPoint presentation. You can do it in a variety of different forms, but I encourage you. Walk through it, and then feel comfortable about presenting.

Presenting just takes time. Practice will not make perfect if you don’t do it. So PowerPoint presentations, and just starting to reach out to the community is a great way to get yourself really engaged in helping consumers in your neighborhood. Another way to do that, infographics. So we’ve put together a variety of different infographics that you will see on that roadmap. But if you don’t have that roadmap, don’t worry. We’ve got infographics on our Facebook page. So if anything you do today, just like the Foundation for Chiropractic Progress on your Facebook page, so that you can see what we’re doing, where we’re going, and you can repost.

Re-posting is a fabulous way to get our information out across the nation, whether the chiropractor’s helping a patient with healthy weight management and what, unfortunately, the downside is to gaining weight, and trust me, it’s the holiday season. We need to get on this right now if we want to be a little too engaged in a little bit of holiday cheer. How about the relationship between sleep and pain? Remember that a body needs a certain amount of recuperation for the next day. Help your patients know what that is. Help them with a pillow suggestion. Maybe help them with positioning. But let’s start talking about the impact that a poor night’s sleep will create.

And then last but not least, when you see an infographic that says, “Chiropractic leads to better outcomes, improved health, better sleep, reduced stress, and a sense of control over health,” this can all be read in the Adams Study in Spine in December of 2018. Doctors, if you haven’t read that, The Prevalence and Patterns of Chiropractic, do yourself a favor. It will inspire you and engage you back into your practice if you’re falling off a little bit, you’re kind of burned out. Don’t worry. Read a study like that because it really will engage you on why people are actually turning to chiropractic.

Another piece that we’ve seen a lot of progress in is being able to offer healthcare dinners and longevity lectures. And this is an opportunity for you to meet the doctor at a dinner event, even if you have five people for dinner, and you have the PowerPoint presentation in a private room, that’s five warriors of wellness that can go out into their families, into their own communities, and start sharing what you do in your practice and why you’re so valuable as a healthcare provider for them to have.

I like to see a chiropractor in every single person’s life. I hope you, on the other end of the screen, do as well because I think in today’s age, our mechanics, our stress levels, and our optimum performance is best with balance and exercise, and ensuring that someone is the healthcare coach on a daily basis, who’s well based in facts and research. And that’s you, I know it is. So let’s get into some more opportunities to do that. This is a gift for everyone who’s here today, regardless of whether you’re a foundation member or not. This is a downloadable how to guide, the public relation gift that keeps on giving. Every single person here today can download that link. And it’s a how to guide for how to maximize the value of media coverage for you.

In fact, when I was in Virginia, I really talked about how to maximize your opportunities within your community and being media savvy, making sure that you’re well equipped to be able to promote and educate those around you, whether it’s putting a social syndication in your newsletter that’s a community newsletter, or reaching out to a radio that you’d like to talk a little bit more about a specific topic. Just be ready to go because I think these are all of the pieces that make us a fantastic healthcare provider for our patients.

Last but not least, I want to thank each every one of you for joining me on these Facebook Lives because nothing means more than the bottom uprising in being active in the community. We are a force together. We can conquer barriers that we’ve been fighting for, for 124 years. And now we’re starting to see the community see us as a fantastic option, especially when we’re suffering with the opioid epidemic, painkillers rampant, and people needing help. So in spite of yourself, use this material and just be proud in October to share all of this chiropractic wellness awareness material with your community.

Look forward to seeing you next month. If you’re not a member of the foundation, don’t worry, we welcome every single professional chiropractor in our group. Just go to F4CP.org/package. See what works for you, and then when you come back to these Facebook Lives, there’s plenty of material that you’ll be able to download and use for your particular month’s theme. We’ll see you in the following month. Thank you, ChiroSecure, for hosting us. I hope you have a blessed October.

Please subscribe to our YouTube Channel (https://www.youtube.com/c/Chirosecure) Follow us on Instagram (https://www.instagram.com/chirosecure/), LinkedIn (https://www.linkedin.com/in/chiropracticmalpracticeins/) Periscope (https://www.pscp.tv/ChiroSecure). If you have any questions about today’s show or want to know why ChiroSecure is still the fastest growing malpractice carrier for over 27 years, then call us at (866) 802-4476. or find out just how much you can save with ChiroSecure by visiting: https://www.chirosecure.com/quick-quotes/malpractice-quick-quote/.

Empowering Women Chiropractic – Are Your Finances in Order? Dr. Janice Hughes

Welcome to ChiroSecure’s Empowering Women in Chiropractic. The Facebook Live show for successful women by successful women. Proving once again, women make it happen.

Hello and welcome to our show, Growth Without Risk. My name is Dr. Janice Hughes of 2Inspire Women, and I’m really excited today to be your host talking a lot today about financial action steps that you can take for practice growth. We couldn’t bring you a show like this if it wasn’t for our sponsor, ChiroSecure. So I’m really excited that I get the opportunity to work and connect with ChiroSecure regularly, and then to provide interviews like this.

What I want to do today is talk a lot about how your practice growth and your business growth is actually tied to your money mindset. I know that sounds crazy because a lot of times we think, “Well, we could put money on hold,” or, “It’s not about the money.” But what I want you to know is that after coaching thousands of chiropractors, your money mindset is one of the keys to your practice success and growth.

So I want to introduce you to Christopher Koopman, who I have with me today, and I’m going to be asking him a lot of questions from Statera Wealth Solutions. Thank you for joining me, Chris.

Hey, Janice. How are you? It’s great to be here.

Great to have you. So tell us a little bit, just introduce yourself briefly before I start diving into some of the questions that I want to ask you.

Sure. I’m president and founder of Statera Wealth Solutions. I know it’s a tricky name. Statera means balance in Latin. I’ve been in the financial space since 2003 and I concentrate on holistic and vitalistic financial solutions.

Yeah. So tell me about that word because that’s a very conscious word. For chiropractors, we talk about vitalism all the time. But tell us about vitalism and money and the distinction, and I like to call it this financial coaching versus just being, say, a financial planner. So just tell us a little bit about that word vitalism.

Yeah. In my experience, most people are set up quite awkwardly in making financial decisions and it’s really not our fault. It’s more about how the institutions and the media puts us in this position of at different times in our life we meet with different experts or advisors to help us with different areas. So it might be something as simple as I need to purchase real estate and I meet with a mortgage broker and I meet with a investment professional to handle my investments. And when you’re done with this process, you have maybe five to 10 people around you that are having different conversations with you at different times in your life. And so, it’s challenging because you’re having all of these individual conversations all in their own little silos and no one’s talking to one another.

So I think that looks to me, being a patient of chiropractic care for almost 16 years now, that seems very mechanistic to me. And it’s awkward because you can’t make intelligent financial decisions when you don’t think holistically and how all of these interact with each other. So I focus more on a process driven approach rather than a product driven outcome.

Yeah, that’s great. And it’s so key because … I want to give some of our listeners a perspective. As you even said the words about multiple advisers, we really have three different, I’ll call it sort of target groups of chiropractors and practitioners that listen to our show. Number one is startup. Number two is where people are sort of moving from striving to thriving. And then number three is a little bit more the group you’re talking about where now you’ve probably got multiple advisors or you already have multiple products.

But what I want to talk about today is even get your perspective on those three categories. Because not only is it important to define vitalism when it comes to money, but the other thing, and especially the startup docs, but then all through our careers, we often talk about this word debt, or debt versus savings, or debt versus wealth consciousness. And how does that impact, for example, let’s start first with a startup doctor?

Sure. In the beginning, my experience is you come out of chiropractic school and you’re loaded with debt. So I think the biggest mistake right away is to have a poor attitude about that debt. I mean, let’s face it, unless you have a rich grandparent that wrote a check for your school, you need the help of an institution to provide you with dollars to be able to get the education that you need. I think if we first have a mindset that is more about gratitude for that debt, like I literally tell some of my clients when they write that student loan check to write, “I am eternally grateful to pay to the order of.” Because if we approach it with that mindset, it’s not so much of a burden, but it’s something that we’re thankful for. Now, that’s the mindset.

Now, when you get to the numbers, I see the mistake of trying to eliminate debt at the cost of not taking care of the other critical areas of importance. Literally every dollar going to debt is actually harming you because if you’re not creating that emergency fund, just creating some sense of liquidity, either for an emergency or an opportunity, then you’re cutting yourself short from financial growth. You can always pay off the debt when you’re creating liquidity.

So it’s not about not that we don’t want to get out of debt. We want to do it in a very responsible way because most of the financial decisions we make, they impact the four domains of our financial life, protection, assets, liabilities and cashflow. And so, if we’re only focusing on liabilities, we’re not taking care of these other three domains of critical importance. They’re all connected.

I think that’s really huge because, for example, I was at one of our colleges just 10 days ago teaching a whole day on business and a lot of them wondered why I was taking a whole hour about money and prosperity and little things that they can do. Even some of the startup docs or even some of the docs listening that are still in a little more of that striving, like trying to get things going, things are going pretty well in practice, but now you have no idea how to tackle, say, this whole concept about money. I think you already touched on something that’s critical for them. Understanding those four categories. So maybe even if you could describe the difference where you go from striving to thriving. How does having a look at all four of those categories, how does even the concept of protection, how does that help a doctor go in with that clear mindset?

Well, it actually comes back to your point earlier about coaching, getting back to this setup, this kind of mass prescribed financial setup that we all get caught up into. I like to think of our financial life much like a sports team, an NFL team. There’s the owner of the team who then has the players that are out there playing the game. But a coach is someone that’s telling the players what to do. So in our financial life, we think of the institutions as our players and we’re the owners of this team. But most people lack a coach that tells you how to use these institutions for our advantage. And kind of another analogy might be that if we were to build a house, we need the lumberyard to provide wood to build the house but we don’t hire the lumberyard to build the house. We hire an architect.

So what I do in my process is that we create a financial model that consists of protection, assets, liabilities, and cashflow. Once you start to develop more in your practice and you start to earn more income, a lot of those other domains are going to get filled up. I mean, protection is something as simple as driving your car. You have car insurance. Well, what happens if you get sued? You should have an umbrella policy on top of that. And you start to understand that it doesn’t matter how much money is in my bank account if there’s a risk of someone taking it away from me.

So when you think about how your money works and impacts those four domains, that’s when you get and breakthrough to that next level where you’re starting to make more intelligent financial decisions because your income might be more and you have more on your plate. You need something to help you organize that so that it becomes easier. It’s not cluttered. Because I call that junk drawer planning. Everyone has that junk drawer in the house where I know the scissors in there, but it’s hard to find.

Exactly.

So if things are organized it helps us to approach it in an un-compartmentalized approach.

Yeah, that’s a really great point. I know for a lot of our listeners, where this really shifted for me, it’s not like as I was doing so much, I’ll call it better in practice, like you’re beyond that, “Okay, where’s those next dollars coming from?” or, “How do I only focus on lead generation?” So your practice is getting more established. What I found and you already touched on this, is that it’s like none of my people were talking to each other and I was making the silly decisions because I was almost reactionary versus short of trying to get them all in the same room, I had to become the leader. So with your money, how you get away from being reactionary is doing a whole overview. Bringing a coach, bringing that, again, coach into the scenario that you’re describing with the sports team or the architect in to have a look at things. [crosstalk 00:10:51].

It starts … I didn’t mean to cut you off there. It starts with financial organization. So if we are scattered, that puts us at a disadvantage because right away we don’t have the organization of knowing what we have. And it’s so funny how many people I talk to that really don’t know what they have. They don’t have clarity on how an insurance product they have may work or what type of investment they have, what that consists of. And so, getting clarity is step number one. Number two is financial organization. You have to have some type of model so that we can actually test the financial strategies we’re doing. Much like how a pilot would learn to fly in a simulator. I would much rather learn in that environment then first implement it in real life and then figure out that it’s going to fail. And so, I think stress testing some of what we are doing financially gives us that clarity that allows us to own our financial decisions.

Most people make financial decisions based on the opinions of others. Not coming to full clarity and conclusion. So when you break through that to that next level in practice where you’re now thriving and your practice is growing, you have to take responsibility financially with that and to organize your life so that you have complete clarity on the direction that you’re heading.

Yeah. And I think you’ve already really touched on the key then to move into that third category that I was talking about. So when you kind of go from that striving to thriving and then you start to get yourself more organized, really to move to the next level, beginning to already think through, “What does my estate look like?” I talk to a lot of practitioners about now beginning to create your 10 year exit strategy. What would that look like? You’ve touched on it’s really being able to run models. I know that there’s a lot of people really enamored, everybody says, “Okay, well focus on real estate,” or, “Now is where you expand your investments.” And what’s happening is just your description that it’s like we’re listening to all these other voices. But the power for me personally, came from being able to run those models and have a look at what those things would do for me in the short term, in the midterm, and then more importantly, even for my estate planning.

Yeah. Having that organization gives you the ability to understand the direction you’re heading and if you need to make changes. But when we focus on that kind of exit strategy, now it’s more about how do we produce cashflow to take over from the income that we were producing in our lives? And I find that a lot of financial strategy conversations, they get us to that “retirement age.” But my grandmother last year passed away at 104 years old, so people are living a very long life. So now it’s about how do we take all of the work we’ve done, allow that to transpire into real cashflow and cashflow with the least amount of risk? That comes down to more about strategy, again, than product.

We need the help of institutions to manufacture the products, but if we don’t know how to utilize them to our advantage and not theirs, then we can put ourselves into a corner and it becomes a very risky type of model where we would want to try to relinquish or assign risk to others so that we can live a more fulfilling life. And that’s where that exit strategy planning is so critical, because again, I’d want to help someone test what they’re thinking in their mind so that they get clarity on if that is actually going to work the way they thought it would. You can’t really do that until you do studies and understand how it’s going to play out for the next 30 to 40 years of your retirement. Longevity risk is, today, the biggest risk that we face in retirement. The risk that we may live too long.

Yeah. And I know that sounds crazy for some of the practitioners listening. Here we’re talking about kind of that exit, because you’re still in the early start up. But I think we’ve really touched and really sort of said, “Here’s the three different phases of your career,” or, “Here’s the things, again, that are going to be impacting you.” But let’s go back a little back. So we’ve talked vitalism and this different idea or attitude about about money. For the chiropractors listening, why is this important? Why does it matter that they’re kind of feeling organized about their finances versus stressing and going into practice and having that impact them? So just from a financial person’s perspective, you’re a coach, so what are a couple of the things that people can be doing? And I’ve heard you say this, but I want some clarity around that, like just planning or having someone helping them organize things.

So for me, organization means, number one, getting all of your data together. And for someone early in practice, their financial model may not be filled yet. You’re in the process of working towards filling your model with all of the financial strategies that are one day going to take over your life. So getting organized means understanding where you are in this present position. That’s number one.

The number two step is having that vision, direction and clarity and having the concurrency within your practice. It’s interesting when I meet with a chiropractor that talks all day long about vitalism and helping their patients with that, and yet I discover what’s going on in their financial life and it’s the complete opposite of that. I chuckle about it but it really brings that awareness to them that that is, look, you have to have that congruency in all aspects of your life. You can’t show up and play hard only in one way. You have to do it in another way too. And if it’s intimidating, then you relinquish control to someone like a coach that can help guide you through that process. That’s where you start to gain that clarity and, again, get that ownership into your financial decisions. And the ownership is important. If I ask someone why they’re doing something financially and they can’t tell me why, they really don’t have clarity and that to me is concerning.

So organization will help you understand where you are. Then putting that together on a model so that you can project into the future what you’re doing to see if it works and to stress test it against things that we can’t change, like tax laws changing and interest rates changing and things out of our control. Like you said earlier, we have to prepare for our future. We can’t guess what’s going to happen, but if we’re prepared then we can handle unforeseen consequences.

Yeah, and it’s interesting. I mean, we could obviously talk for hours on this. Really the whole emphasis of this interview, I’ll call it a first interview because one of the things for myself, I see the number one challenge for chiropractors, for health practitioners is money. It’s concepts about money. It’s establishing their future, a better future for themselves. They’ve invested a lot in school. But what I want to make sure is that we have each of you walking away realizing the power of your own leadership around it. Chris, you said something very important about congruency and how do we help more chiropractors review this, get congruent, have an assessment test of where they’re at? And I know you’ve been really wonderful for that with a number of chiropractors that I’ve worked with over the years, so maybe share with everybody how they can get ahold of you because our interview time is short today, but how can people learn more about this?

Probably the first step is my website, www.staterawealthsolutions.com and Statera is spelt S-T-A-T-E-R-A. That will tell a little about my story, my bio, but more importantly, give you a visual of the financial model that I’m talking about. And there’s actually a video on that under the technology tab where it says Our Technology, where you can play a three minute video and understand how that model can actually help you.

[crosstalk 00:19:31].

[crosstalk 00:19:31] that model, basically, it’s a very interactive model, but it’s kind of like my chiropractic adjusting table only in the financial space. Because it becomes something that I use as a tool to help my clients get financially well. So there’ll be a lot of information on that site that is valuable and I think that’s a good starting place. Of course, if anyone wants to directly get in touch with me, my email christopherkoopman, which is K-O-O-P-M-A-N, @G-L-I-C.com. That’s christopherkoopman@glic.com.

Great. Thanks so much, Chris. And we’ll make sure that we put in the comments the links again, the email, the links. So we will definitely do that after the show. Thank you so much for joining us.

All right, Janice. It’s nice to be with you today.

Great. Well, thank you everybody for listening. You can see that a real area of focus for me, part of my mission is helping chiropractors. Helping chiropractors shift their money mindset, create more abundance and wealth. It’s really critical to how you grow your practice. I know some people might say, “Okay, well that’s over here and not about how to build my practice.” And what I want to share with you is that I have a little formula that says, “Money equals self-worth.” So money is impacting the decisions you make about money and every action you’re taking is determining how you go in and care for people. So you can see it really ultimately is impacting everything about your practice.

We’ll keep on this theme, we’ll talk more about it, but I want to thank you for joining today. I also want to thank ChiroSecure for putting this on, talking about how do we grow practice? I’ve coached a lot of chiropractors, but we want to bring those tools to you, to every one of you in the profession.

So please also join the Growth Without Risk next week. You’re in for a real treat with Dr. Sherry McAllister speaking to you on that date. Thank you again and have a wonderful day.

Please subscribe to our YouTube Channel (https://www.youtube.com/c/Chirosecure) Follow us on Instagram (https://www.instagram.com/chirosecure/), LinkedIn (https://www.linkedin.com/in/chiropracticmalpracticeins/) Periscope (https://www.pscp.tv/ChiroSecure). If you have any questions about today’s show or want to know why ChiroSecure is still the fastest growing malpractice carrier for over 27 years, then call us at (866) 802-4476. or find out just how much you can save with ChiroSecure by visiting: https://www.chirosecure.com/quick-quotes/malpractice-quick-quote/.

Empowering Women Chiropractic – The ABCs of Personal Injury

Thank you all for joining me today. I’m Dr. Sherry McAllister, the executive vice president for the Foundation for Chiropractic Progress. It’s exciting to have you here today. I wanted to kick off The ABCs of Personal Injury: Resources Available to You This Month. Now, before we get started, I want to thank our corporate sponsors, especially ChiroSecure for being so generous in having this Facebook live for us so we can continue to share our information with you, so you can be the best chiropractor you can be. Let’s get started today. Today, we’ll talk about personal injury resources. The foundation updates our latest coverage, some advertisements that we want you to see, and then we want to talk a little bit about more of the upcoming opportunities that are coming your way.

With no further ado, I want to start with remembering this month is going to be focused on personal injury. Personal injury is not healthcare. It’s actually injury care. When we think about those personal injury patients that walk in our door, we have to do things slightly different. Now, if you’re like me in practice, a lot of times you’re treating the private insurance patient, the cash patient, and then all of a sudden, in comes a personal injury. Sometimes we just need to brush up on our skill set and I thought this would be an absolute perfect time in August when we’re not overwhelmed with other things to really brush up on what does personal injury mean, and why is it important to my practice, and how do I efficaciously do the best job I can for my patient, and to ensure that you get paid appropriately.

Let’s start. First and foremost, one of the key issues we just talked about is it’s not healthcare. We’re looking at some of the resources. This one particular, this is personal injury, The ABCs of Personal Injury. On today’s presentation, I’m going to walk you through some of the resources that the foundation has created just to get a picture of what does it look like when that personal injury patient comes in and how do we use these resources. This is your tip sheet to better able to understand, diagnose, and ensure that all your connecting points are together. The ABC’s of Personal Injury. We want to look for diagnosing all of those injuries that are there. We want to make sure that we’re accounting for preexisting conditions.

Sometimes we forget to go backwards because the history is so important with this personal injury, so we want to make sure we’re getting that in. Connect each diagnosis to the collision, all right, and then document any changes as you’re going through with this personal injury case. Test to support each diagnosis. I can’t be more specific on that. We all know what those are, you [inaudible 00:03:39] your surveys where the patient can fill out and talk about their neck disability, an Epworth sleep study, maybe they haven’t been able to sleep because they’ve been so anxious after the injury. This is a great sheet as a resource sheet for you, doctor, for you to have. When the injury patient comes in, you just pull aside and go, “Okay. What are the 123s I have to remember? Okay, got it. Let’s go.”

Personal injury, they walk in and we’ve created that resource that is so effective for you. Now, next sheet, well, remember, sometimes we do get into these unfortunate situations where we have to testify in a personal injury case. When that happens, I want you to be prepared. We developed a one pager resource sheet that is available to members and focuses on what to do in that in that particular testifying situation. It’s just really an easy to read, just to update and say, “Do I feel confident with testifying?” Remember, depositions can be very nerve-wracking, and we want you to be on top and really focused on what you’ve already prepared.

When that personal injury case comes in, you’ve documented it well, you’ve asked the patient the subjectives, you’ve shown some of the important pieces that go with it. I think that’s going to be one of the other things that we want to keep focused on. The next resource available to you is going to be the Facebook cover page. Chiropractic: Your First Choice for Personal Injury Care. Now, this is a social media cover page. It can be used on your Facebook site. It’s nice for you to be able to change them up. Because when you change them up, people actually pay attention to you. “Hey, their Facebook cover page changed.” This one says, “Your First Choice for Personal Injury Care.” Why is that important?

It’s particularly important because what we need to do is remind our patients that you do treat motor vehicle accidents and personal injury. Sometimes they forget and we want it to be top of mind because it might not be them that needs it. It might be someone in their office. We want to make sure that you’re up to date, ready to go, and that you’re illustrating that you’re a community outreach for them. Social media posts. One of the big things that we find is in order to educate our community, we want the social media posts to be accurate, up to date, and informative. There’s no better resource than the foundation because we have 16 schools that support us. We’re able to get the latest, greatest research, as well as making sure that it’s clean, crisp and on point.

Here’s some social media posts that you could consider having on your Facebook, on your Twitter or your Instagram. Never underestimate the power of marketing. We’ve seen this unfortunately with opioids. They did a great job of marketing to the doctors, and the doctors then implemented using that as a pain care control mechanism. Marketing is very important. Here is a personal injury marketing toolkit. This particular toolkit will walk you through a lot of the personal injury opportunities that are available to you to enhance what’s going on in your current community outreach. It gives you a very efficacious and ethical opportunity to showcase who you are and why personal injury cases are very important to your practice.

Educating the patients is key. What we have here is when we combine education with advertisement, we call it an advertorial. Advertorials really help. One example here is Whiplash Sufferers Can Benefit From Chiropractic Care. You can print this out in your office. You could put it as a resource on your website. You can actually contact some of the media sources in your neighborhood and they will help to also place an ad like this so that you’re educating on a consistent basis and you’re showcasing that you’re there for them in need when they have a car accident. How do we put all of these particular resources together for you? Well, we put it together in a roadmap. Simple to use. Easy to follow.

We want you to have that really well-documented you just bring it to the front desk and say, “Here’s what I’d like to do. Injury prevention month is here. This is motor vehicle accidents. I want you to focus on that,” and they can go through the front desk week by week on how to ensure that you’re being able to capably communicate to your audience and the easy click steps that are something that the front desk can do or print out for your front office so you can hand out to patients and make that easy. When you get the marketing roadmap, the one nice thing about it as it comes… You come with a podcast that you can listen to on your way to work. Bring it in. You’ve got the podcast. It goes with the roadmap. You’re good to go.

Now, that’s your job being able to get into the community because they’re your patients. On the top down aspect, now we need to talk to the healthcare providers in your neighborhood. One of the things that I wanted to share with you is a couple of weeks back, I went to Johns Hopkins University School of Nursing and we talked to the leadership there about chiropractic and all of the fabulous benefits. I tell you this because we want to be educating from the highest levels of educational institutions and then within your own neighborhood going and shaking hands with the medical doctor, the podiatrist, the massage therapists and physical therapists in your neighborhood because together we make a real difference.

What does that real difference look like? I’ll tell you a little bit later in this presentation. The top down marketing, here’s a perfect example, Pain Changes Everything, See Your Chiropractor for Drug-Free Care. We’re going to be at the National. If you’re going to the National, I’m really excited because I want you to know that I will be there, booth 1227. Fabulous opportunity to learn. As you go, you’re going to drive by one of these billboards. This is the billboard that was behind me that you saw earlier in the presentation, but pain does really change everything. I think with someone seeing this billboard, they’re going to see that chiropractic is really one of those important key aspects. Now, are we making a difference?

We are. I can tell you that from personal experience because our public relation campaign won an award a few weeks back that sat with McKesson, the pharmaceutical company that makes approximately $300 billion in revenue. We sat with the American Dental Association, and we sat with the co-winner with me. You all heard of the ice bucket challenge and we won with them. The ALS Ice Bucket Challenge was done by Porter Novelli and it was a proud moment for our entire profession that our public relations campaigns are being seen. The consumers are using that information to come and see a chiropractor.

I want to encourage you to get out into your community remembering that obviously when we get out there and we make connections, we want to have information that is really important and well-documented, and more importantly, looks good. Marketing is very important. If you haven’t done it yet, please join my family. We’ve got a plethora of free information for you if you’re not a member, but becoming a member opens more doors for you because you have more material to work with. Look on our website f4cp.org/package. I guarantee you, there will be a package that will meet your needs in your marketing department, but let’s make it simple. When you donate to the foundation, you’re donating to our national campaigns.

Your money gets put to double use. It goes to your office to have that bottom up national campaign supported in your office, and then you allow us to go out and build the billboards, to wrap the trains, get into the kiosks at the airports, build the editorials, the Forbes. In fact, today, we were seen in Bleachers on the NFL page four. One of the football players, Brown, the Raiders. That’s the kind of support that you’re giving us. I’m looking forward to seeing you again next month. Look at the foundation.org/package. Join at any level that means something for you for marketing, and then be sure to join me in Orlando in a couple of weeks at the Florida FCA National.

I look forward to seeing you there and then back on a Facebook live next month. Thank you.

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Empowering Women Chiropractic – You can have it all. Or can you?

Welcome to today’s show, Chiro Secure’s Empowering Women in Chiropractic. I am your host, Dr. Nicole Lindsey. I’m the founder of Dominate Chiro Marketing where I help chiropractors bridge gaps between MDs and DCs so that we can build credibility, grow our practices and help promote our profession.

I’m here today with a special guest. She is a chiropractor in Fort Mill, South Carolina. She is a mentor for Amped. She’s a speaker, she’s an entrepreneur. She is the founder of Flight, which is the Female Leaders Inspiring Greatness Harmony and Tenacity, which serves women in our profession. She’s published five studies and so much more, and she’s here with us today to talk about how you can have it all. Or can you? Welcome, Dr. Jessica Harden.

Thank you so much for having me today.

Thank you for being here. So what a great topic.

Oh gosh, yes.

Why did you pick this topic?…