Empowering Women Chiropractic – Prepping for National Chiropractic Health Month – F4CP

Welcome to ChiroSecure’s Facebook Live. So excited to be with all of you. This month’s information is going to be outstanding. Why? Because what’s really important is that we get jazzed up about preparing for National Chiropractic Health Month. Listen, I know that a lot of us are in practice, such as myself, and sometimes we get a little run down in practice. That’s okay because you’re with me now, and we’re going to get you inspired, engaged, and ready to take on October’s preparing for National Chiropractic Health Month.

Now listen, again, I give always a shout out to our sponsors because without them, our national campaigns could not be possible. Especially a big thanks to ChiroSecure for having me on today. Let’s jump in. Let’s have some fun. Let’s inspire the entire nation about chiropractic benefits. Step one, if you haven’t done it in your practice and you’re not a foundation member yet, put together your own roadmap. Now the foundation does it for you if you’re a group member or an individual contributor.

I want to make sure that you look through October Marketing Roadmap to see what you would like to place on your social media links, whether that be Facebook, Twitter, Instagram, your own personal website, or a newsletter. Look at what we have in store for you coming up. If you don’t have the foundations roadmap, make your own. How are you going to reach out to your community and be effective? Some of the things that I want to prepare you for as you go through the months in your marketing preparation is first and foremost, put together your own cover photo. At the foundation, we use this one for October. It’s Chiropractic: Your First Choice for Optimizing Health. Don’t Miss a Post. Like Our Page.

And we give this free for you at the foundation to be able to upgrade all you social media platforms. And as I said before, we need to inspire our patients. How can you be inspiring if you’re not inspired? So one of the ways to do that is to continue to advance what your knowledge base is on a monthly basis with our practice progress webinars. Doctors, these are some of the national best speakers that we bring to you complimentary. Every single person on this podcast has access to them. The click to register is all about you beginning to become more engaged in what’s going on around you in the chiropractic profession and outside.

So you have Dr. Ryan Lazarus, Nutritional Strategies for the Most Common Chiropractic Issues. Sounds inspiring, doesn’t it? What are some of the chiropractic common issues? But then there’s what we want to do with the chiropractic assistants. You’ve all got front desks. Let’s make sure they’re inspired too. So Kathy Mills-Chang, fantastic speaker, very engaging. I would like to see your CAs come to that particular webinar, Don’t Let Medicare Stress You Out. We know Medicare has its options. Let them know that it’s not as hard as it looks. And yes, there’s a lot of pieces to it, but it can be easily implemented into your practice.

One of the pieces that has been a big hit throughout the nation, and I was just in Virginia with their state convention. In fact, if you see behind me, where am I now? Well, this weekend I’ll be with Indiana at their state convention, so it’s: Where in the world is the foundation? Why? Because we want to be able to present our information across the nation, so every state association has the opportunity to have marketing materials that’s real for them. Now during Chiropractic Awareness Month, we want to be able to show public service announcements. Where can you show them? On your Facebook, your Twitter page, you can get a link there, or your own website. So let’s show you what the actual public service announcement for this month is going to be.

As general health and wellness becomes top of mind for many Americans, it is no surprise that 35 and a half million individuals have seen a doctor of chiropractic in the last year. Contrary to popular belief, chiropractic care is effective for more than just managing back and neck pain, and is reported to improve overall health and wellness, leaving patients feeling better. Doctors of chiropractic who receive a minimum of seven years of higher education are trusted primary healthcare professionals for spinal health and wellbeing, and are specifically trained to recommend therapeutic and rehabilitative exercises, apply supportive procedures, provide nutritional, dietary, postural and lifestyle counseling.

In a recent study, the reasons why patients chose chiropractic care included for general wellness and disease prevention, to improve energy, to improve athletic or sports performance, and to improve immune function. To achieve, improve, or maintain a healthy lifestyle, see a doctor of chiropractic in your area. Go to F4CP.org/findadoctor.

Now I urge you to put that public service announcement out there. Why? Because someone’s friend who is a patient of your office, who lives in Indiana, needs a chiropractor. And the more we can spread our messaging, the more we can help consumers find chiropractors, the better we’re going to be. And as we deliver our message on the benefits of chiropractic care, we want to be able to ensure that it’s surrounding them everywhere, whether it’s in the national newspaper that we’re going to be placing an ad in, or it’s in your office.

Remember this, emails are just overwhelming at this point for many people, so paper is the new email. And one piece here is our brochure. Optimize your health with chiropractic care. And these brochures can be handed to your patients on their way out. Say, “I know you have a friend or family member who probably would like to optimize their performance and their wellness. We’d like to ensure that you pass this along.” It’s caring is sharing, and that’s what we want all of us to be doing.

The next piece that we have, PowerPoint presentations. And this can be done very simple on your own YouTube site. Yes, you can put your YouTube site on your website. Marketing about you is fabulous, having quality product that you can be proud of is something that takes time. The foundation has done the work for you, having create and researched articles, and having the PowerPoint presentations ready for you to give out. This is a time of the year where a lot of people do start to get a little stressed. The holidays are coming, preparations, that kind of thing.

And wouldn’t it be nice for the chiropractor to reach out in the community and say, “How about we do relax your mind and body?” And take a few moments just for you, just take a big breath in. And just remember that stress is a choice. How we react to it and what we do to prevent it is our choice. It’s in our hands. And the chiropractor’s there to walk them right through it, from mechanical body stress, to helping them mentally relax and enjoy. So this is a downloadable PowerPoint presentation. You can do it in a variety of different forms, but I encourage you. Walk through it, and then feel comfortable about presenting.

Presenting just takes time. Practice will not make perfect if you don’t do it. So PowerPoint presentations, and just starting to reach out to the community is a great way to get yourself really engaged in helping consumers in your neighborhood. Another way to do that, infographics. So we’ve put together a variety of different infographics that you will see on that roadmap. But if you don’t have that roadmap, don’t worry. We’ve got infographics on our Facebook page. So if anything you do today, just like the Foundation for Chiropractic Progress on your Facebook page, so that you can see what we’re doing, where we’re going, and you can repost.

Re-posting is a fabulous way to get our information out across the nation, whether the chiropractor’s helping a patient with healthy weight management and what, unfortunately, the downside is to gaining weight, and trust me, it’s the holiday season. We need to get on this right now if we want to be a little too engaged in a little bit of holiday cheer. How about the relationship between sleep and pain? Remember that a body needs a certain amount of recuperation for the next day. Help your patients know what that is. Help them with a pillow suggestion. Maybe help them with positioning. But let’s start talking about the impact that a poor night’s sleep will create.

And then last but not least, when you see an infographic that says, “Chiropractic leads to better outcomes, improved health, better sleep, reduced stress, and a sense of control over health,” this can all be read in the Adams Study in Spine in December of 2018. Doctors, if you haven’t read that, The Prevalence and Patterns of Chiropractic, do yourself a favor. It will inspire you and engage you back into your practice if you’re falling off a little bit, you’re kind of burned out. Don’t worry. Read a study like that because it really will engage you on why people are actually turning to chiropractic.

Another piece that we’ve seen a lot of progress in is being able to offer healthcare dinners and longevity lectures. And this is an opportunity for you to meet the doctor at a dinner event, even if you have five people for dinner, and you have the PowerPoint presentation in a private room, that’s five warriors of wellness that can go out into their families, into their own communities, and start sharing what you do in your practice and why you’re so valuable as a healthcare provider for them to have.

I like to see a chiropractor in every single person’s life. I hope you, on the other end of the screen, do as well because I think in today’s age, our mechanics, our stress levels, and our optimum performance is best with balance and exercise, and ensuring that someone is the healthcare coach on a daily basis, who’s well based in facts and research. And that’s you, I know it is. So let’s get into some more opportunities to do that. This is a gift for everyone who’s here today, regardless of whether you’re a foundation member or not. This is a downloadable how to guide, the public relation gift that keeps on giving. Every single person here today can download that link. And it’s a how to guide for how to maximize the value of media coverage for you.

In fact, when I was in Virginia, I really talked about how to maximize your opportunities within your community and being media savvy, making sure that you’re well equipped to be able to promote and educate those around you, whether it’s putting a social syndication in your newsletter that’s a community newsletter, or reaching out to a radio that you’d like to talk a little bit more about a specific topic. Just be ready to go because I think these are all of the pieces that make us a fantastic healthcare provider for our patients.

Last but not least, I want to thank each every one of you for joining me on these Facebook Lives because nothing means more than the bottom uprising in being active in the community. We are a force together. We can conquer barriers that we’ve been fighting for, for 124 years. And now we’re starting to see the community see us as a fantastic option, especially when we’re suffering with the opioid epidemic, painkillers rampant, and people needing help. So in spite of yourself, use this material and just be proud in October to share all of this chiropractic wellness awareness material with your community.

Look forward to seeing you next month. If you’re not a member of the foundation, don’t worry, we welcome every single professional chiropractor in our group. Just go to F4CP.org/package. See what works for you, and then when you come back to these Facebook Lives, there’s plenty of material that you’ll be able to download and use for your particular month’s theme. We’ll see you in the following month. Thank you, ChiroSecure, for hosting us. I hope you have a blessed October.

Please subscribe to our YouTube Channel (https://www.youtube.com/c/Chirosecure) Follow us on Instagram (https://www.instagram.com/chirosecure/), LinkedIn (https://www.linkedin.com/in/chiropracticmalpracticeins/) Periscope (https://www.pscp.tv/ChiroSecure). If you have any questions about today’s show or want to know why ChiroSecure is still the fastest growing malpractice carrier for over 27 years, then call us at (866) 802-4476. or find out just how much you can save with ChiroSecure by visiting: https://www.chirosecure.com/quick-quotes/malpractice-quick-quote/.

Empowering Women Chiropractic – Are Your Finances in Order? Dr. Janice Hughes

Welcome to ChiroSecure’s Empowering Women in Chiropractic. The Facebook Live show for successful women by successful women. Proving once again, women make it happen.

Hello and welcome to our show, Growth Without Risk. My name is Dr. Janice Hughes of 2Inspire Women, and I’m really excited today to be your host talking a lot today about financial action steps that you can take for practice growth. We couldn’t bring you a show like this if it wasn’t for our sponsor, ChiroSecure. So I’m really excited that I get the opportunity to work and connect with ChiroSecure regularly, and then to provide interviews like this.

What I want to do today is talk a lot about how your practice growth and your business growth is actually tied to your money mindset. I know that sounds crazy because a lot of times we think, “Well, we could put money on hold,” or, “It’s not about the money.” But what I want you to know is that after coaching thousands of chiropractors, your money mindset is one of the keys to your practice success and growth.

So I want to introduce you to Christopher Koopman, who I have with me today, and I’m going to be asking him a lot of questions from Statera Wealth Solutions. Thank you for joining me, Chris.

Hey, Janice. How are you? It’s great to be here.

Great to have you. So tell us a little bit, just introduce yourself briefly before I start diving into some of the questions that I want to ask you.

Sure. I’m president and founder of Statera Wealth Solutions. I know it’s a tricky name. Statera means balance in Latin. I’ve been in the financial space since 2003 and I concentrate on holistic and vitalistic financial solutions.

Yeah. So tell me about that word because that’s a very conscious word. For chiropractors, we talk about vitalism all the time. But tell us about vitalism and money and the distinction, and I like to call it this financial coaching versus just being, say, a financial planner. So just tell us a little bit about that word vitalism.

Yeah. In my experience, most people are set up quite awkwardly in making financial decisions and it’s really not our fault. It’s more about how the institutions and the media puts us in this position of at different times in our life we meet with different experts or advisors to help us with different areas. So it might be something as simple as I need to purchase real estate and I meet with a mortgage broker and I meet with a investment professional to handle my investments. And when you’re done with this process, you have maybe five to 10 people around you that are having different conversations with you at different times in your life. And so, it’s challenging because you’re having all of these individual conversations all in their own little silos and no one’s talking to one another.

So I think that looks to me, being a patient of chiropractic care for almost 16 years now, that seems very mechanistic to me. And it’s awkward because you can’t make intelligent financial decisions when you don’t think holistically and how all of these interact with each other. So I focus more on a process driven approach rather than a product driven outcome.

Yeah, that’s great. And it’s so key because … I want to give some of our listeners a perspective. As you even said the words about multiple advisers, we really have three different, I’ll call it sort of target groups of chiropractors and practitioners that listen to our show. Number one is startup. Number two is where people are sort of moving from striving to thriving. And then number three is a little bit more the group you’re talking about where now you’ve probably got multiple advisors or you already have multiple products.

But what I want to talk about today is even get your perspective on those three categories. Because not only is it important to define vitalism when it comes to money, but the other thing, and especially the startup docs, but then all through our careers, we often talk about this word debt, or debt versus savings, or debt versus wealth consciousness. And how does that impact, for example, let’s start first with a startup doctor?

Sure. In the beginning, my experience is you come out of chiropractic school and you’re loaded with debt. So I think the biggest mistake right away is to have a poor attitude about that debt. I mean, let’s face it, unless you have a rich grandparent that wrote a check for your school, you need the help of an institution to provide you with dollars to be able to get the education that you need. I think if we first have a mindset that is more about gratitude for that debt, like I literally tell some of my clients when they write that student loan check to write, “I am eternally grateful to pay to the order of.” Because if we approach it with that mindset, it’s not so much of a burden, but it’s something that we’re thankful for. Now, that’s the mindset.

Now, when you get to the numbers, I see the mistake of trying to eliminate debt at the cost of not taking care of the other critical areas of importance. Literally every dollar going to debt is actually harming you because if you’re not creating that emergency fund, just creating some sense of liquidity, either for an emergency or an opportunity, then you’re cutting yourself short from financial growth. You can always pay off the debt when you’re creating liquidity.

So it’s not about not that we don’t want to get out of debt. We want to do it in a very responsible way because most of the financial decisions we make, they impact the four domains of our financial life, protection, assets, liabilities and cashflow. And so, if we’re only focusing on liabilities, we’re not taking care of these other three domains of critical importance. They’re all connected.

I think that’s really huge because, for example, I was at one of our colleges just 10 days ago teaching a whole day on business and a lot of them wondered why I was taking a whole hour about money and prosperity and little things that they can do. Even some of the startup docs or even some of the docs listening that are still in a little more of that striving, like trying to get things going, things are going pretty well in practice, but now you have no idea how to tackle, say, this whole concept about money. I think you already touched on something that’s critical for them. Understanding those four categories. So maybe even if you could describe the difference where you go from striving to thriving. How does having a look at all four of those categories, how does even the concept of protection, how does that help a doctor go in with that clear mindset?

Well, it actually comes back to your point earlier about coaching, getting back to this setup, this kind of mass prescribed financial setup that we all get caught up into. I like to think of our financial life much like a sports team, an NFL team. There’s the owner of the team who then has the players that are out there playing the game. But a coach is someone that’s telling the players what to do. So in our financial life, we think of the institutions as our players and we’re the owners of this team. But most people lack a coach that tells you how to use these institutions for our advantage. And kind of another analogy might be that if we were to build a house, we need the lumberyard to provide wood to build the house but we don’t hire the lumberyard to build the house. We hire an architect.

So what I do in my process is that we create a financial model that consists of protection, assets, liabilities, and cashflow. Once you start to develop more in your practice and you start to earn more income, a lot of those other domains are going to get filled up. I mean, protection is something as simple as driving your car. You have car insurance. Well, what happens if you get sued? You should have an umbrella policy on top of that. And you start to understand that it doesn’t matter how much money is in my bank account if there’s a risk of someone taking it away from me.

So when you think about how your money works and impacts those four domains, that’s when you get and breakthrough to that next level where you’re starting to make more intelligent financial decisions because your income might be more and you have more on your plate. You need something to help you organize that so that it becomes easier. It’s not cluttered. Because I call that junk drawer planning. Everyone has that junk drawer in the house where I know the scissors in there, but it’s hard to find.

Exactly.

So if things are organized it helps us to approach it in an un-compartmentalized approach.

Yeah, that’s a really great point. I know for a lot of our listeners, where this really shifted for me, it’s not like as I was doing so much, I’ll call it better in practice, like you’re beyond that, “Okay, where’s those next dollars coming from?” or, “How do I only focus on lead generation?” So your practice is getting more established. What I found and you already touched on this, is that it’s like none of my people were talking to each other and I was making the silly decisions because I was almost reactionary versus short of trying to get them all in the same room, I had to become the leader. So with your money, how you get away from being reactionary is doing a whole overview. Bringing a coach, bringing that, again, coach into the scenario that you’re describing with the sports team or the architect in to have a look at things. [crosstalk 00:10:51].

It starts … I didn’t mean to cut you off there. It starts with financial organization. So if we are scattered, that puts us at a disadvantage because right away we don’t have the organization of knowing what we have. And it’s so funny how many people I talk to that really don’t know what they have. They don’t have clarity on how an insurance product they have may work or what type of investment they have, what that consists of. And so, getting clarity is step number one. Number two is financial organization. You have to have some type of model so that we can actually test the financial strategies we’re doing. Much like how a pilot would learn to fly in a simulator. I would much rather learn in that environment then first implement it in real life and then figure out that it’s going to fail. And so, I think stress testing some of what we are doing financially gives us that clarity that allows us to own our financial decisions.

Most people make financial decisions based on the opinions of others. Not coming to full clarity and conclusion. So when you break through that to that next level in practice where you’re now thriving and your practice is growing, you have to take responsibility financially with that and to organize your life so that you have complete clarity on the direction that you’re heading.

Yeah. And I think you’ve already really touched on the key then to move into that third category that I was talking about. So when you kind of go from that striving to thriving and then you start to get yourself more organized, really to move to the next level, beginning to already think through, “What does my estate look like?” I talk to a lot of practitioners about now beginning to create your 10 year exit strategy. What would that look like? You’ve touched on it’s really being able to run models. I know that there’s a lot of people really enamored, everybody says, “Okay, well focus on real estate,” or, “Now is where you expand your investments.” And what’s happening is just your description that it’s like we’re listening to all these other voices. But the power for me personally, came from being able to run those models and have a look at what those things would do for me in the short term, in the midterm, and then more importantly, even for my estate planning.

Yeah. Having that organization gives you the ability to understand the direction you’re heading and if you need to make changes. But when we focus on that kind of exit strategy, now it’s more about how do we produce cashflow to take over from the income that we were producing in our lives? And I find that a lot of financial strategy conversations, they get us to that “retirement age.” But my grandmother last year passed away at 104 years old, so people are living a very long life. So now it’s about how do we take all of the work we’ve done, allow that to transpire into real cashflow and cashflow with the least amount of risk? That comes down to more about strategy, again, than product.

We need the help of institutions to manufacture the products, but if we don’t know how to utilize them to our advantage and not theirs, then we can put ourselves into a corner and it becomes a very risky type of model where we would want to try to relinquish or assign risk to others so that we can live a more fulfilling life. And that’s where that exit strategy planning is so critical, because again, I’d want to help someone test what they’re thinking in their mind so that they get clarity on if that is actually going to work the way they thought it would. You can’t really do that until you do studies and understand how it’s going to play out for the next 30 to 40 years of your retirement. Longevity risk is, today, the biggest risk that we face in retirement. The risk that we may live too long.

Yeah. And I know that sounds crazy for some of the practitioners listening. Here we’re talking about kind of that exit, because you’re still in the early start up. But I think we’ve really touched and really sort of said, “Here’s the three different phases of your career,” or, “Here’s the things, again, that are going to be impacting you.” But let’s go back a little back. So we’ve talked vitalism and this different idea or attitude about about money. For the chiropractors listening, why is this important? Why does it matter that they’re kind of feeling organized about their finances versus stressing and going into practice and having that impact them? So just from a financial person’s perspective, you’re a coach, so what are a couple of the things that people can be doing? And I’ve heard you say this, but I want some clarity around that, like just planning or having someone helping them organize things.

So for me, organization means, number one, getting all of your data together. And for someone early in practice, their financial model may not be filled yet. You’re in the process of working towards filling your model with all of the financial strategies that are one day going to take over your life. So getting organized means understanding where you are in this present position. That’s number one.

The number two step is having that vision, direction and clarity and having the concurrency within your practice. It’s interesting when I meet with a chiropractor that talks all day long about vitalism and helping their patients with that, and yet I discover what’s going on in their financial life and it’s the complete opposite of that. I chuckle about it but it really brings that awareness to them that that is, look, you have to have that congruency in all aspects of your life. You can’t show up and play hard only in one way. You have to do it in another way too. And if it’s intimidating, then you relinquish control to someone like a coach that can help guide you through that process. That’s where you start to gain that clarity and, again, get that ownership into your financial decisions. And the ownership is important. If I ask someone why they’re doing something financially and they can’t tell me why, they really don’t have clarity and that to me is concerning.

So organization will help you understand where you are. Then putting that together on a model so that you can project into the future what you’re doing to see if it works and to stress test it against things that we can’t change, like tax laws changing and interest rates changing and things out of our control. Like you said earlier, we have to prepare for our future. We can’t guess what’s going to happen, but if we’re prepared then we can handle unforeseen consequences.

Yeah, and it’s interesting. I mean, we could obviously talk for hours on this. Really the whole emphasis of this interview, I’ll call it a first interview because one of the things for myself, I see the number one challenge for chiropractors, for health practitioners is money. It’s concepts about money. It’s establishing their future, a better future for themselves. They’ve invested a lot in school. But what I want to make sure is that we have each of you walking away realizing the power of your own leadership around it. Chris, you said something very important about congruency and how do we help more chiropractors review this, get congruent, have an assessment test of where they’re at? And I know you’ve been really wonderful for that with a number of chiropractors that I’ve worked with over the years, so maybe share with everybody how they can get ahold of you because our interview time is short today, but how can people learn more about this?

Probably the first step is my website, www.staterawealthsolutions.com and Statera is spelt S-T-A-T-E-R-A. That will tell a little about my story, my bio, but more importantly, give you a visual of the financial model that I’m talking about. And there’s actually a video on that under the technology tab where it says Our Technology, where you can play a three minute video and understand how that model can actually help you.

[crosstalk 00:19:31].

[crosstalk 00:19:31] that model, basically, it’s a very interactive model, but it’s kind of like my chiropractic adjusting table only in the financial space. Because it becomes something that I use as a tool to help my clients get financially well. So there’ll be a lot of information on that site that is valuable and I think that’s a good starting place. Of course, if anyone wants to directly get in touch with me, my email christopherkoopman, which is K-O-O-P-M-A-N, @G-L-I-C.com. That’s christopherkoopman@glic.com.

Great. Thanks so much, Chris. And we’ll make sure that we put in the comments the links again, the email, the links. So we will definitely do that after the show. Thank you so much for joining us.

All right, Janice. It’s nice to be with you today.

Great. Well, thank you everybody for listening. You can see that a real area of focus for me, part of my mission is helping chiropractors. Helping chiropractors shift their money mindset, create more abundance and wealth. It’s really critical to how you grow your practice. I know some people might say, “Okay, well that’s over here and not about how to build my practice.” And what I want to share with you is that I have a little formula that says, “Money equals self-worth.” So money is impacting the decisions you make about money and every action you’re taking is determining how you go in and care for people. So you can see it really ultimately is impacting everything about your practice.

We’ll keep on this theme, we’ll talk more about it, but I want to thank you for joining today. I also want to thank ChiroSecure for putting this on, talking about how do we grow practice? I’ve coached a lot of chiropractors, but we want to bring those tools to you, to every one of you in the profession.

So please also join the Growth Without Risk next week. You’re in for a real treat with Dr. Sherry McAllister speaking to you on that date. Thank you again and have a wonderful day.

Please subscribe to our YouTube Channel (https://www.youtube.com/c/Chirosecure) Follow us on Instagram (https://www.instagram.com/chirosecure/), LinkedIn (https://www.linkedin.com/in/chiropracticmalpracticeins/) Periscope (https://www.pscp.tv/ChiroSecure). If you have any questions about today’s show or want to know why ChiroSecure is still the fastest growing malpractice carrier for over 27 years, then call us at (866) 802-4476. or find out just how much you can save with ChiroSecure by visiting: https://www.chirosecure.com/quick-quotes/malpractice-quick-quote/.

Empowering Women Chiropractic – The ABCs of Personal Injury

Thank you all for joining me today. I’m Dr. Sherry McAllister, the executive vice president for the Foundation for Chiropractic Progress. It’s exciting to have you here today. I wanted to kick off The ABCs of Personal Injury: Resources Available to You This Month. Now, before we get started, I want to thank our corporate sponsors, especially ChiroSecure for being so generous in having this Facebook live for us so we can continue to share our information with you, so you can be the best chiropractor you can be. Let’s get started today. Today, we’ll talk about personal injury resources. The foundation updates our latest coverage, some advertisements that we want you to see, and then we want to talk a little bit about more of the upcoming opportunities that are coming your way.

With no further ado, I want to start with remembering this month is going to be focused on personal injury. Personal injury is not healthcare. It’s actually injury care. When we think about those personal injury patients that walk in our door, we have to do things slightly different. Now, if you’re like me in practice, a lot of times you’re treating the private insurance patient, the cash patient, and then all of a sudden, in comes a personal injury. Sometimes we just need to brush up on our skill set and I thought this would be an absolute perfect time in August when we’re not overwhelmed with other things to really brush up on what does personal injury mean, and why is it important to my practice, and how do I efficaciously do the best job I can for my patient, and to ensure that you get paid appropriately.

Let’s start. First and foremost, one of the key issues we just talked about is it’s not healthcare. We’re looking at some of the resources. This one particular, this is personal injury, The ABCs of Personal Injury. On today’s presentation, I’m going to walk you through some of the resources that the foundation has created just to get a picture of what does it look like when that personal injury patient comes in and how do we use these resources. This is your tip sheet to better able to understand, diagnose, and ensure that all your connecting points are together. The ABC’s of Personal Injury. We want to look for diagnosing all of those injuries that are there. We want to make sure that we’re accounting for preexisting conditions.

Sometimes we forget to go backwards because the history is so important with this personal injury, so we want to make sure we’re getting that in. Connect each diagnosis to the collision, all right, and then document any changes as you’re going through with this personal injury case. Test to support each diagnosis. I can’t be more specific on that. We all know what those are, you [inaudible 00:03:39] your surveys where the patient can fill out and talk about their neck disability, an Epworth sleep study, maybe they haven’t been able to sleep because they’ve been so anxious after the injury. This is a great sheet as a resource sheet for you, doctor, for you to have. When the injury patient comes in, you just pull aside and go, “Okay. What are the 123s I have to remember? Okay, got it. Let’s go.”

Personal injury, they walk in and we’ve created that resource that is so effective for you. Now, next sheet, well, remember, sometimes we do get into these unfortunate situations where we have to testify in a personal injury case. When that happens, I want you to be prepared. We developed a one pager resource sheet that is available to members and focuses on what to do in that in that particular testifying situation. It’s just really an easy to read, just to update and say, “Do I feel confident with testifying?” Remember, depositions can be very nerve-wracking, and we want you to be on top and really focused on what you’ve already prepared.

When that personal injury case comes in, you’ve documented it well, you’ve asked the patient the subjectives, you’ve shown some of the important pieces that go with it. I think that’s going to be one of the other things that we want to keep focused on. The next resource available to you is going to be the Facebook cover page. Chiropractic: Your First Choice for Personal Injury Care. Now, this is a social media cover page. It can be used on your Facebook site. It’s nice for you to be able to change them up. Because when you change them up, people actually pay attention to you. “Hey, their Facebook cover page changed.” This one says, “Your First Choice for Personal Injury Care.” Why is that important?

It’s particularly important because what we need to do is remind our patients that you do treat motor vehicle accidents and personal injury. Sometimes they forget and we want it to be top of mind because it might not be them that needs it. It might be someone in their office. We want to make sure that you’re up to date, ready to go, and that you’re illustrating that you’re a community outreach for them. Social media posts. One of the big things that we find is in order to educate our community, we want the social media posts to be accurate, up to date, and informative. There’s no better resource than the foundation because we have 16 schools that support us. We’re able to get the latest, greatest research, as well as making sure that it’s clean, crisp and on point.

Here’s some social media posts that you could consider having on your Facebook, on your Twitter or your Instagram. Never underestimate the power of marketing. We’ve seen this unfortunately with opioids. They did a great job of marketing to the doctors, and the doctors then implemented using that as a pain care control mechanism. Marketing is very important. Here is a personal injury marketing toolkit. This particular toolkit will walk you through a lot of the personal injury opportunities that are available to you to enhance what’s going on in your current community outreach. It gives you a very efficacious and ethical opportunity to showcase who you are and why personal injury cases are very important to your practice.

Educating the patients is key. What we have here is when we combine education with advertisement, we call it an advertorial. Advertorials really help. One example here is Whiplash Sufferers Can Benefit From Chiropractic Care. You can print this out in your office. You could put it as a resource on your website. You can actually contact some of the media sources in your neighborhood and they will help to also place an ad like this so that you’re educating on a consistent basis and you’re showcasing that you’re there for them in need when they have a car accident. How do we put all of these particular resources together for you? Well, we put it together in a roadmap. Simple to use. Easy to follow.

We want you to have that really well-documented you just bring it to the front desk and say, “Here’s what I’d like to do. Injury prevention month is here. This is motor vehicle accidents. I want you to focus on that,” and they can go through the front desk week by week on how to ensure that you’re being able to capably communicate to your audience and the easy click steps that are something that the front desk can do or print out for your front office so you can hand out to patients and make that easy. When you get the marketing roadmap, the one nice thing about it as it comes… You come with a podcast that you can listen to on your way to work. Bring it in. You’ve got the podcast. It goes with the roadmap. You’re good to go.

Now, that’s your job being able to get into the community because they’re your patients. On the top down aspect, now we need to talk to the healthcare providers in your neighborhood. One of the things that I wanted to share with you is a couple of weeks back, I went to Johns Hopkins University School of Nursing and we talked to the leadership there about chiropractic and all of the fabulous benefits. I tell you this because we want to be educating from the highest levels of educational institutions and then within your own neighborhood going and shaking hands with the medical doctor, the podiatrist, the massage therapists and physical therapists in your neighborhood because together we make a real difference.

What does that real difference look like? I’ll tell you a little bit later in this presentation. The top down marketing, here’s a perfect example, Pain Changes Everything, See Your Chiropractor for Drug-Free Care. We’re going to be at the National. If you’re going to the National, I’m really excited because I want you to know that I will be there, booth 1227. Fabulous opportunity to learn. As you go, you’re going to drive by one of these billboards. This is the billboard that was behind me that you saw earlier in the presentation, but pain does really change everything. I think with someone seeing this billboard, they’re going to see that chiropractic is really one of those important key aspects. Now, are we making a difference?

We are. I can tell you that from personal experience because our public relation campaign won an award a few weeks back that sat with McKesson, the pharmaceutical company that makes approximately $300 billion in revenue. We sat with the American Dental Association, and we sat with the co-winner with me. You all heard of the ice bucket challenge and we won with them. The ALS Ice Bucket Challenge was done by Porter Novelli and it was a proud moment for our entire profession that our public relations campaigns are being seen. The consumers are using that information to come and see a chiropractor.

I want to encourage you to get out into your community remembering that obviously when we get out there and we make connections, we want to have information that is really important and well-documented, and more importantly, looks good. Marketing is very important. If you haven’t done it yet, please join my family. We’ve got a plethora of free information for you if you’re not a member, but becoming a member opens more doors for you because you have more material to work with. Look on our website f4cp.org/package. I guarantee you, there will be a package that will meet your needs in your marketing department, but let’s make it simple. When you donate to the foundation, you’re donating to our national campaigns.

Your money gets put to double use. It goes to your office to have that bottom up national campaign supported in your office, and then you allow us to go out and build the billboards, to wrap the trains, get into the kiosks at the airports, build the editorials, the Forbes. In fact, today, we were seen in Bleachers on the NFL page four. One of the football players, Brown, the Raiders. That’s the kind of support that you’re giving us. I’m looking forward to seeing you again next month. Look at the foundation.org/package. Join at any level that means something for you for marketing, and then be sure to join me in Orlando in a couple of weeks at the Florida FCA National.

I look forward to seeing you there and then back on a Facebook live next month. Thank you.

Please subscribe to our YouTube Channel (https://www.youtube.com/c/Chirosecure) Follow us on Instagram (https://www.instagram.com/chirosecure/), LinkedIn (https://www.linkedin.com/in/chiropracticmalpracticeins/) Periscope (https://www.pscp.tv/ChiroSecure). If you have any questions about today’s show or want to know why ChiroSecure is still the fastest growing malpractice carrier for over 27 years, then call us at (866) 802-4476. or find out just how much you can save with ChiroSecure by visiting: https://www.chirosecure.com/quick-quotes/malpractice-quick-quote/.

Empowering Women Chiropractic – You can have it all. Or can you?

Welcome to today’s show, Chiro Secure’s Empowering Women in Chiropractic. I am your host, Dr. Nicole Lindsey. I’m the founder of Dominate Chiro Marketing where I help chiropractors bridge gaps between MDs and DCs so that we can build credibility, grow our practices and help promote our profession.

I’m here today with a special guest. She is a chiropractor in Fort Mill, South Carolina. She is a mentor for Amped. She’s a speaker, she’s an entrepreneur. She is the founder of Flight, which is the Female Leaders Inspiring Greatness Harmony and Tenacity, which serves women in our profession. She’s published five studies and so much more, and she’s here with us today to talk about how you can have it all. Or can you? Welcome, Dr. Jessica Harden.

Thank you so much for having me today.

Thank you for being here. So what a great topic.

Oh gosh, yes.

Why did you pick this topic?…

 

Empowering Women Chiropractic – Chiropractic A Family Affair

Welcome ChiroSecure friends, thank you for joining me for today’s episode with the Foundation For Chiropractic Progress. I’m Dr. Sherry McAllister, the Executive Vice President and today’s episode is focused on chiropractic care is a family affair and before we get started I always want to think our corporate sponsors. Without them, this type of opportunity to present to the community the benefits of health care through chiropractic treatment would not be possible and ChiroSecure, we give you a very big thank you as always. Now, chiropractic is a family affair and how we’re going to promote that in June is we want to be able to reach a variety of audiences and if you look at my screen, you’ll see a variation on the theme.

So, when you’re speaking to your patients you want them to know that chiropractic ranges from young people such as backpack safety to our young, youthful, energized teenagers and our millennials looking at the hunchback, the millennial hunchback, talking to them about that. Obviously, our babies with the opioid epidemic and we’ll talk a little more about that in the upcoming slides. And then, last and certainly not least, our seniors and chiropractic care in older adults and what that really means and how we’re really addressing chiropractic care for that particular audience. Now, as we go through I am going to provide a variety of age ranges for you to be able to focus on them during June and you can pull apart any one of these pieces to utilize in your practice and the more you educate them about the age variation and why it’s a family affair the better we’re going to be.

Now, on this particular slide, you’re going to see a study that arthritis in younger adult more common than previously reported, extraordinarily unfortunate but we also know why. A lot of the times it’s related to our postural disfunction and as we know May, right now, we have a celebration of good posture and you can take some of our tool kits that we have on the f4cp.crg website and utilize them for posture. But during the month of June, I want you to really showcase that American adults age 18 to 64 are significantly experiencing more common chronic joint pain. In fact, the study published in arthritis and rheumatology estimated that more than 91 million Americans have arthritis, including, this is important for a lot of you to think about in your practice, 61 million adults aged 18 to 64.

The estimates for younger adults nearly doubled previously published national estimates of arthritis incidents. So, let’s not forget that arthritis can start happening at younger ages and we need to be able to utilize the research to showcase for our particular age groups. Now, Momtastic, this is a Webby nominated award winning site that helps today’s moms be their best with smart, practical parenting advice, inspirational ideas and so forth and this was a quote that we were participating in on Momtastic. I think it would be great for those to post on your websites. What is sciatica pain? Many people have pain that radiates down their leg and they need to be informed on what it is and especially with the American Pregnancy Association talking about the sciatic nerve. I wanted to make sure that the foundation would promote chiropractic as a safe non-pharmacological option for our mothers that are currently having sciatic pain.

So, as you can see, it’s not uncommon during pregnancy and you can just grab this put it on your website, it’s a great way to educate those mothers or mothers to be about sciatic pain. Now, just jumping back to what kinds of YouTube videos are available for your website or your newsletter or maybe you want to put them in a PowerPoint presentation. Here’s a good one, I’m not going to play it all because I know your time is very valuable and you can choose to watch at your time but I want you to see what the foundation is.

Chiropractic care is a safe and drug free pain management option.

Hi, I’m Kathryn Sundquist and I am the 2017 National Walk to Cure Arthritis Young Adult Honoree.

Now, as you watch that YouTube video, I want you to reflect on who she’s really speaking to. She’s speaking to a younger audience, a very active audience. And I think, as we start talking about our youth, we need to reflect that our youth, they have pain and they also need to have options that are non-pharmacological. In fact, as you can see, our social media posts reflect that. We want it to be chiropractic care is a family affair and that it’s not just for someone who’s in an adult situation. It’s also for our athletes and these different YouTube videos, which would be fantastic for you to use to get your audience to know more about family care. In the top, you’ll see The Wiggles. Now, if you’ve had children, you know you The Wiggles are.

The Wiggles, this particular gentleman did a fabulous, one of our best, YouTube videos and you can showcase this on your website. Talks about how he got his wiggle back. And then you’ve got pregnant mothers. They’re looking for options and if you can showcase this pregnancy and chiropractic care on your website or put it in a newsletter talking about pregnancy, I think it would be an outstanding way to educate your community. Now, back to our audience of athletes. One of the most unfortunate things that we’re showcasing is in fact that athletes are turning to pain killers and some of that is due to performance and some of that is just education. In fact, I really encourage you to ask questions to your patients as young as 10 about their pain care and over the counter medications as well as prescribed opiates.

This particular book you can get a hold of, you can put it on your website, you can have it printed at Kinko’s and put it in your office. Do yourself a favor and actually send it to a community high school and or some type of community arranged athletic program because it is real. Athletes feel obligated to perform, especially when they’re younger and they need support to know that it’s okay to say, “I’m hurt.” This may actually spearhead athletes wanting to return to play earlier when they don’t ask for help and they’re looking to the coaches, they’re looking to the parents and sometimes when we don’t have the education we make decisions that are not in the best interest of our future and these young athletes have great futures ahead of them. Unfortunately, they end up in the cycle.

In fact, approximately 275,000 injuries in our youth are happening on a yearly basis and of those neuromuscular injuries is a vast majority of them and they’ll be seeing a physician for it and unfortunately the outcome can be an opioid prescribed. Opioids are in need of educating the person taking them and one of the key aspects here is medication without education can be fatal and we need to get that across to our entire community. The cycle of misusing opioids can continue throughout the athlete into the college years. In fact, 52% of the retired NFL players said they used a prescription pain medication during their career. More startling is that 71% said they misused those drugs. And last, but very unfortunate, 15% of them are still taking them. So, if we start early and we educate them well, we’re not going to be in that chronic abuse situation of an opiate.

Opioid prescriptions are increasing in our youth and I need you to know that because if a parent comes in and they’re not even sure what an opioid is, ask them, what did your teenage son or daughter get for pain control? Ask them because they’re not going to know if it’s an opioid per se and you need to be well equipped to educate them. Adolescents aged 15 to 19 as well as young adults aged 20 to 29 nearly doubled in their prescriptions between 1994 and 2007. Sadly, back pain was the top reason for giving the prescription for both adolescent and young adults. So, we know who the pain specialists are. You’re sitting with me right now and we have to educate the population. When opioids cannot be obtained legally, the athlete may turn to fellow players and seek outside help and that’s where things can get drastically sad.

And the former National Basketball Association player Chris Herren, he battled addiction in high school and college and he needed some help then. However, he was actually continuing his drug use even through his professional career. In fact, one of the facts was that he was actually waiting outside on the first game with the Boston Celtics for his dealer so he could obtain his opiates. After several overdoses and personal turmoil, he finally completed a substance abuse treatment program and has not used opioids for more than a decade. That’s a success story but not all of them end that way. A success story is getting medically assisted treatment to help them and your office may be the only place that they’ve ever actually ever spoken about using an opioid, misusing or abusing. So, we want to be well equipped and find the resources in our community to help us help those young athletes that will need it.

And the reason why we joined the National Academy of Medicine’s Action Collaborative on Countering the U.S. Opioid Epidemic. This is a big deal and it’s a big deal because 125 organizations came together from Ivy League schools to associations and we are making a commitment with them. We’re starting conversations that have never been started before on how to collaborate together because together we’re stronger and that’s one of the key aspects that we all need to wrap our head around is being able to be stronger in that. Now, if you haven’t noticed, just before we finish up here, right behind me, better help within reach. This was a train route that is still ongoing in Sacramento, California. It was in relationship to AV8-88, non-pharmacological options for patients, and it could not be done without the generous support that we have from our members.

Each and every one of you that supports the foundation allows for national campaigns to take place and together we are changing the landscape of America, figuratively and literally, and that is why with the materials that we produce, the white papers, the infographics, the advertorials, the videos, all of these come together and it goes back into supporting the entire profession in being able to really display the benefits of chiropractic care. I want to thank you for joining me for this episode of Chiropractic Is A Family Affair and I look forward to seeing you next month on ChiroSecure’s Facebook Live. Thanks so much for joining. Have a fantastic month.

Please subscribe to our YouTube Channel (https://www.youtube.com/c/Chirosecure) Follow us on Instagram (https://www.instagram.com/chirosecure/), LinkedIn (https://www.linkedin.com/in/chiropracticmalpracticeins/) Periscope (https://www.pscp.tv/ChiroSecure). If you have any questions about today’s show or want to know why ChiroSecure is still the fastest growing malpractice carrier for over 27 years, then call us at (866) 802-4476. or find out just how much you can save with ChiroSecure by visiting: https://www.chirosecure.com/quick-quotes/malpractice-quick-quote/.