Empowering Women in Chiropractic – Cultural Competence 101 for the Chiropractor Part 3

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Disclaimer: The following is an actual transcript. We do our best to make sure the transcript is as accurate as possible, however, it may contain spelling or grammatical errors.  We suggest you watch the video while reading the transcript.

Hello? This is Dr. Charmaine Herman again with Agave Upper Cervical Health Center for another episode or part of cultural competence, 1 0 1 for the chiropractor. Thank you for joining me again today. We’re going to go ahead and start talking about cultural competence again and just keep, we’ll keep adding to the knowledge that we gained before. So let’s go ahead and get started. I have a slide show ready for you. So again, this is part three. If you haven’t seen part two in part one, please go back and watch them. So let’s go ahead and move forward into part three. For those who don’t know me again, I’m Dr. Charmaine Herman. I am a native New Yorker originally from the islands. I currently teach at Life University and I practice in Alpharetta, Georgia. I’m an upper cervical specific doctor of chiropractic, and I have some training in cultural competence and I do cultural competence training at Life University. So I’m bringing this knowledge to you as well.

So our goals today are to define what cultural competence is. We’ve been talking about cultural competence last week. We had a discussion last time we had a discussion. We’ll talk a little bit more about what culture is, and then also get into defining what cultural competence is. In addition to that, we’re going to discuss how cultural competence is seen in healthcare or for us chiropractic care. What are some of the benefits of cultural competence? So let’s define cultural competence. Now, last time we discussed what culture actually is now, culture is the whole person. When your patients walk in the door, they are one mass of their culture. So there are foods that they eat, the clothes that they wear the hell, the holidays that they celebrate, the language that they speak. That’s part of who they are. That’s part of their culture. We, as doctors of chiropractic, we also have our own individual cultures, but culture is the whole person.

We talked last time also about the hidden aspects of color, such as how people define modesty or how people define space or how people define what’s time, whether time is quality or quantity. I know sometimes we couldn’t. We’re concerned about patients that don’t show up on time, but certain cultures see time as a quality and not a quantity, not how much time being there on time, but spending more quality time with family members and friends is more important than being at our offices at three o’clock on the dot. So there’s a challenge with seeing the different cultures and how they interpret time. This is the way how they determine model determined or interpret modesty or how they interpret their communication style. Some people are more of a boast. Some people are very silent in their communication. So all of us have our own distinct cultures and that’s what makes us individuals, and that’s what makes it so important that we, as doctors of chiropractic understand the cultures of our patient, because that also dictates their behavior and even their compliance to care.

So other people have talked about cultural competence, the CDC defines cultural competence as the integration and transformation of knowledge about individuals and groups of people in specific standards into specific standards, policies, practices, attitudes, use to use them, sorry, inappropriate cultural settings to increase the quality of services, thereby producing better outcomes. So the theories is talking about better outcomes. Once we can understand the importance of our patients and their culture to the entire care process. So that’s one thing. So let’s move on to the next definition of cultural competence. And this is from the office of minority health, um, also for the, his, the health and human services office. So it says a set of congruent behaviors, attitudes, and policies that come together in a system agency or among professionals too, that enable effective work in cross-cultural situations just by defining the whole word of competence.

Competence itself means that it implies the capability. I’m sorry that having the capacity to function effectively as an individual or an, and as an organization with the context of cultural beliefs, behaviors, and needs that are presented by the consumers and their communities. So we’re talking about cultural competence in the vein of service, how we serve our communities, how we serve our patients. So in healthcare, cultural competence is a, just a little bit different. When we talk about chiropractic care of a healthcare professionals, it is understanding the importance of social and cultural influences on patient’s health, beliefs, and behavior, considering how these factors interact at multiple levels with how we deliver our care to our patients. So understanding our patient’s cultures helps us to do better as far as delivering our services to our patients.

So there are a lot of benefits that have been documented for cultural competence as far as better patient outcomes. So doctors of chiropractic who understand their patient’s culture are able to work with them in the confines of their culture. So they understand that maybe that they’re more modest than their culture. So when I adjust, I’m going to make sure that they have more of a recovery of their, of their more modest in some cultures, if it’s a female patient of male doctor cannot adjust her. So you have a female chiropractor on staff to adjust those types of patients who have that cultural separation as far as how they can be adjusted. So we also see that get better outcomes. We also improve the health, um, health disparities into communities where you’re dealing with poor social economics, communities, health disparities are something that are very common, but by working with the patient, understanding their social economic issues, even in your pricing and how you see patients, and even in your conversation with them, by them coming to your office, you’re helping that entire community and you get better outcomes, improve patient centered care.

That’s something that we’re, we’re w we get a lot of great compliments that chiropractors have great patient-centered care because we talk more to our patients. We have more conversations with our patients, but they feel better about talking to us when we’re more in tune with who they are and their cultural needs and their cultural beliefs. So that’s also important, and we want to improve our patient satisfaction. And again, we do well in patient satisfaction, but being culturally competent will help us even do better by understanding again, their social and their cultural needs as they’re in our offices, the things that they need, even if, as a mother that needs someone to watch your children in order to come to your office, I’ve known some chiropractors to actually offer, um, help with finding daycare for their patients. So they can actually come in to many of them have the children come with them, but some people are afraid to bring their children, or they’re in a situation where they can’t bring their children.

So that’s where we see a lot of chiropractors now doing the mobile chiropractic, going to the patient’s home to actually take care of them and the rest of the family. So they don’t have to bring them out, especially with COVID and coming through a pandemic, many people are leery about leaving their homes. So just by changing certain things, understanding the culture that your patients, who they are and what they’re experiencing can help increase the benefits of chiropractic care as well. So let’s move on now, based upon our census for 2050, it is estimated that the United States population is going to change drastically. So many of our minority populations are actually being considered as emerging majority communities. For example, our Latino, Hispanic community is going to grow to 24% of the population African-Americans with beads at 12%. And even our Caucasian white population is going to decrease from over 50 to just about at 50, 51%.

So we’re looking at a lot of changes occurring in our, in our world and our society in the United States of America. That’s going to change the, um, the dynamics of our community. The demographics are going to change. So we’re going to see more people hopefully of color in our practices because we’re getting more numbers. They’re increasing. We want to get them into chiropractic care. That’s part of our chiropractic mission, bringing the world, taking chiropractic to the world. So everyone in our communities are part of that world. So as doctors of chiropractic, we have to think about that when we’re setting our strategies for seeing our communities, what do we do? How do we reach more people for chiropractic?

So cultural competence is not just a term used in chiropractic or used by the, by the CDC or the office of mint office of health, minority health. There’s so many other areas where cultural competence is not just a buzzword, but it’s actually being incorporated into policies and practices, even in places such as the police department in business. It’s a very big thing because with now that we’re zooming and doing all that other stuff we can do now in niche people across the seas and have a total global economy, cultural competence is a big part of that global economy, understanding how to work on the cross cultural boundaries, dealing with, and working with people from other cultures. So cultural competence is becoming more and more important again, as I said, in our first episode, when I was working for the department of health many years ago, cultural competence became important to reaching people who lived in the mountain areas who had challenges, who, who, who had a challenge because they were burning rubber.

And now the federal government told us they couldn’t burn rubber on their property. So that caused a lot of contention between the state agency and the citizens, because we didn’t understand their culture. We didn’t understand that they’d been there for hundreds of years and telling them that they now cannot burn rubber. Was this totally against all of their understanding as far as their, their home, their community, their property. So we had to retrain culturally to be cultural competent, so we can actually understand the communities that we were working with on a public safety, public health issue. So we want to make sure we were able to do that. So cultural competence again, is going to becoming more and more important as we look at not just healthcare, but even in our, um, our police academies. They’re talking about that in the military. They’re talking about that. So cultural competence is becoming more and more part of our society. So we, as chiropractors should also be prepared to be culturally competent as work when we work with our patients.

So when, okay, cultural competence, I’m going to get more into this topic in our next coming episodes, but I’m going to talk about how important cultural competence is in our policies. We, when we set up our policies in our offices, our, our manuals, our SOP, our training, how that should be an important part of our training. Um, and in addition to that, things such as our attitudes, as doctors of chiropractic, you know, we can take a negative attitude, say, well, why should I care? You know, all I care about is there a spine? Cause that’s what we’re talking about. Just adjusting the spine, that’s all we do. But remember that spine didn’t just roll in by itself. It was attached to a person. So actually understanding the cultures of the people that we work with and, and meeting their needs. Their cultural needs is very, a big part of being, um, culturally competent and to actually give better care to our patients.

In addition to that policies, attitudes, um, things that documents in our office can be changed to assist our, our communities suppose you’re working in the community where there are mostly, um, Hispanic individuals. Do you have any of your income in income in intake forms in Spanish? It’s great to have someone at the front desk that speaks Spanish, but what about your intake forms? Your documents can that, can they read that? Because just because a person speaks a different language doesn’t mean that they’re illiterate. Um, in most cases they can read their own language. So changing, having forms that are more, um, that are translated into the languages of the patients that you serve in your community, say if you’re in a German community or you serve a, an Asian community, how are your intake forms? Do they meet that? What about pictures in your office?

Do they show patients that they are wanted? They are a big part of your community that you want to serve them, their pictures, their pictures represented in your office. So those are the little things that can make your office a little bit more culturally competent as far as just changing a few things in your policies. So we’ll get more into cultural competence. And I plan to do that in our upcoming episodes, talking about how to become culturally competent. So I can talk about this all day, but what do I do? How do I get there? Um, and can I get just culturally competent, overnight, or there’s some steps that I need to take. So that’s what we’re going to do when we have our upcoming sessions are going to talk about how do I start to become culturally competent? What can I, as adoptive chiropractic do to become more culturally competent.

We’re also going to talk about issues such as understandings bias. We all have biases. Some are conscious, some are subconscious, but what are our biases? What are they, how do we identify them? How do we understand them? A big part of being culturally competent is understanding our own biases and being able to put those aside so we can work with people and be fair and, and our judgements and things like that when we’re working with people. So we talk about culturally competent, culturally competent. There’s so much more to that. I’m just giving you guys just the tip of the iceberg. So in upcoming episodes, we’re going to talk more about that. So again, the next episode, we’re going to talk about how to become culturally competent and also how to identify some of these biases, both subconscious and unconscious that we have even as doctors of chiropractic. So that’s all I have for today. It’s been always a pleasure to come and talk to you even just for a few minutes. Thank you so much for your time. Thank you so much for ChiroSecure for giving me time to talk about this important topic. You all have a great day. And again, this is Dr. Charmaine Herman. I look forward to talking to you again soon. Take care.

Empowering Women in Chiropractic – Put Your Oxygen Mask On First

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Disclaimer: The following is an actual transcript. We do our best to make sure the transcript is as accurate as possible, however, it may contain spelling or grammatical errors. We suggest you watch the video while reading the transcript.

Hello, and welcome to Empowering Women in Chiropractic. I’m your host, Dr. Cathy. And today, we’re going to talk about putting your oxygen mask on first, perhaps you’ve been on a plane and you’ve heard the flight attendants tell you if the air mask drop from the department above, be sure to put chores on first, before trying to help other people. Well, you know what? That lesson should apply to every aspect in life, because the reality is, if you don’t take care of yourself, you’re less capable of taking care of everybody else. And if you don’t put your needs first, you become less capable of taking care of everybody else’s needs. So let’s talk about the top five mistakes that women chiropractors make and how you can start to correct them. Now, listen, number one is not putting your healthcare needs first. Not making yourself the top of your priority.

And ladies I’ve been there. I know you’ve been there. We’ve all done it. We’ve got babies. We’ve got practices. We’ve got little kids who are growing up to be big. Kids are growing up to be preteens who are soon going to be teens. I get how it’s so easy to put everybody else’s needs first, but guess what? If you’re not taking care of yourself and making your health a priority, you become less and less capable of doing all the things that you’re able to do. Now, if you’ve listened to this show before, and I know that you have, and I thank you so much for joining us every week, right here with Kyra secure, then you know that I love to talk about sharpening your ax and sharpening your ax means if you’ve been out in the woods, chopping wood and chopping wood and chopping wood, eventually you start to get tired and your ax gets dull.

And most people, most entrepreneurs, most women chiropractors that I talked to, we don’t take the time to rest and sharpen our ax because in our mind, there are so many things that need to get done that we can’t stop. We can’t take a break. We certainly can’t rest. We just have to keep going because the list will just keep getting longer and longer. And if you have ever been in that situation, you know what I’m talking about, where the list just seems like you can never get it all done. And then there’s more on it the next day. So if you’ve been in that situation and you’re chopping wood and you’re chopping wood and you’re chopping wood, and the ax is getting dull and you’re getting tired, you’re actually going to have to work twice as hard to get half the results. This is a hard one ladies, but you’ve got to stop.

You’ve got to take arrest and you have to sharpen that act so that when you come back to it, you’re way more effective. You’re way more energized. Your ax is true, or your blade is sharper and your results are way greater than they would have been had you not taken arrest. So one of the things that I made a priority in my life is that Christmas new year’s every year I shut the practice down and I make that a time to recharge up here. I’ve got to be in the sun toes in the sand, right drink in my hand, because I have to reconnect to what makes me feel alive so that I can get back in January and serve when the people need it the most, because that’s when they’ve all created their new year’s resolutions. But the one year that I didn’t do that the whole next year suffered because I didn’t make my health and myself a priority.

So I know that there’s mornings where you’re going to be up all night, because you’ve been nursing or changing diapers or changing sheets. And who knows what else? And then those days you might feel like I just can’t go to the gym, or I just can’t make a healthy meal, or I just can’t get motivated to dance around the house. But you know what? Those are the days that it’s most important when we’re serving and serving and giving and giving and loving and loving and doing, and doing for everybody else. Those are the days that we really have to stop, make ourselves a priority. I recently stopped homeschooling my kids, which I’d done for seven years and let them let them start in going to public school. And the first Tuesday that I didn’t have to run around with my hair on fire and stressed out and trying to get it all done.

I really didn’t know what to do with myself. And so my staff has jokingly relabeled my Tuesdays as to me Tuesdays, because that’s the day that I give to me. That’s the day that I do things for me. That’s the day that I make all of the crazy wild experiences that I want just for me a priority. And I’m going to urge you to do that for yourself because when you make yourself and your health a priority, you have more energy, you’ve got more vitality. You feel better, you’re functioning better. You look better when you look at yourself in the mirror, which makes you want to do more. And don’t discount the fact that looking good makes you feel better about yourself. And I’m not talking about Barbie doll. I’m talking about when you’re able to make the time to put yourself together, you’re going to feel so much better.

So number one, I think of the top five mistakes that most women Chiros, chiropractors make is not making your health a priority. If you’re not doing that right now, then think about the five aspects of health. And most of us have talked to patients for years about the five aspects of health. And I call these the dream lifestyle that’s D for diet or for rest E for exercise, a for attitude and, and for mental impulse. And that should be the base. It’s a big triangle. And I want you to make these things a priority in your life daily exercise. You’ve got to move your body quality nutrition, making sure that you are eating good foods that grow to fuel your body so that you can go out and serve others. And making sure that you get that positive mental attitude so that you can get through your day, minimize your stress, have a good quality restful night of sleep, and then make sure that you yourself are getting adjusted.

And that brings me to the second one. And the second mistake that most women make is that improper posture during their adjustments. So when you’re delivering the M for your other patients, right, that foundation of that triangle, when you’re delivering your adjustments, not using proper posture is going to set you up for a lifetime of discomfort. Eventually dis-ease eventually crazy symptoms, pain things that may prevent you from being able to practice. So think about how you’re doing your cervical adjusting. Are you rounding your spine and hunching over to bend down to patients? Do you need to use a stool or do you need to elevate your table for the cervical adjustments? Or could you just get down into a really good, really powerful, effective squat position? Me personally, I like to get down and squat because I want to use the muscles and I want to get down there low.

And I want to keep my spine in a great position while I’m putting their spine in a great position. So think about the techniques that you’re using. If you’re doing side posture and you’re using your wrist in some weird abnormal position that I know you were taught in school, but maybe isn’t the most effective way for women to adjust. Then rethink your adjusting position, because I don’t want you in this weird position. That’s going to blow out your shoulders, blow out your elbow, blow out your wrist puts you in pain and eventually shorten your career. I want you to use a position that utilizes the body of your patient, utilizes their size, their mass, their body, to get them into a better position so that you could do minimal stress on your body. And when you learn how to start adjusting in ways that protect you guess what?

You can adjust bigger patients, you can adjust more patients. You can adjust for more years and you can continue to function for a long time. One of the things I’ve always said to my female students and the female doctors that I’m very privileged to mentor is that you are going to adjust patients that are twice your size every day for the rest of your life. Now, whether you practice with a spouse or a male partner, or, you know, some male chiropractors, the majority of them are not adjusting patients that are twice their size because they’re typically bigger than we are. And so when they’re adjusting big patients, they may be equal size. They may be a little bit bigger, but for women chiropractors, the majority of our patients may be twice our size. So we’re not using our body properly and using better ergonomics and using our joints in a way that’s going to protect them and maintain them for the long haul, rather than putting our bodies in a position that’s going to injure us.

Then we’re setting ourselves up for a shorter career, greater levels of pain, more discomfort, possible disability. And we don’t want to do that. So that brings me to number three. And that is, you’ve probably seen people do it. Hopefully you have it. That is trying to muscle through an adjustment. And if you know what I mean by that, that’s where you’re trying to force an adjustment. And you’re trying to push all your muscle to try to get something to go rather than lining it up and letting it go with these. I use the example of a child trying to bang the square peg into the square hole. And for women, if we line that square peg up into that square hole, it goes every time the adjustment slips through every time the bone can go back into its position. Every time if you’re using proper line of drive, you don’t have to use a lot of force line of drive speed, not too much force that bone is going to go where it needs to go every time into its natural set point.

However, if you’re that big bully of a kid and you’re trying to take the square peg and put it into the round hole, it’s not going to fit unless you bang the living daylights out of it and try to force it in. You’ve had an adjustment like that. I know you have, I have to. And that’s the person who doesn’t use line of drive. Doesn’t use proper speed, uses a lot of force. It hurts your body’s going to guard, or the patient’s body is going to guard. And they’re going to muscle that adjustment in which isn’t necessarily going to give the patient the relief that they’re seeking. And it’s definitely not going to be a positive impact on their nervous system. It’s going to be an, an insult on their nervous system. So don’t try to muscle that bone and get really specific with the adjustment that you’re delivering.

Get really specific on your line of dry. If you haven’t worked on your line of driving, you just taken it for granted. And you’ve noticed that lately upper thoracics are getting harder to move lower thoracics. You’re, you’re having challenges with some of your patients, cervical. Sometimes they’re not going, it’s probably your line of drive. And if you, if you want that BJ picture, that, that great, great picture where he shows the line of drive of every segment and you don’t have it, or you can’t find it, just reach out to me and I’ll send it to you because I think it’s a great teaching tool. And what I do is use straws with my students and aplastic spine to show them those lines of drive. Because if you get that right, the bone goes and you don’t have to muscle your adjustment and muscling the adjustment.

If you’re a hundred and a hundred and fifty, a hundred eighty two hundred pound woman trying to move at two hundred and fifty two hundred eighty three hundred pound patient muscling, it is going to set you up for failure in the long haul. It’s not going to make you stronger necessarily. It’s going to make you overuse muscles and joints and set you up for failure. So I love for you to get more specific on your line of drive and do you use proper body positioning for yourselves so that you can deliver a great, great adjustment now, number four, on the top five mistakes that so many of us make is saying, yes, when you should say, no, it’s taking on too many objects or opportunities or charitable events or voluntary events. When in reality, you should be saying no or delegating tasks for many, many years. I okay. Everything in the office and by oversaw, I should actually say I did everything in the office.

I know you’re there or have been because we’ve all gone through that phase where every single thing that went on, we assume that if it needed to, to be done, it needed to be done, right, right. If it needed to be done right, then we needed to do it. And there’s a time period where you do need to do it because you need to create your own systems and policies and procedures in your office. So you need a hand and in that, but you also need to hand it off. And when you hand it off, it might be a little bit scary because now you have to wonder, are they going to do it exactly the way I want it done? And if not, then I’m just going to have to do it anyway. So it’s double the work. So I might as well just do it.

But the longer you hold onto that mindset, the longer you will continue to do, do everything and not delegate to the people that you’ve brought in as part of that, your team to help you out so that you could focus on what you need. You do best and allow other people to learn, learn how to do things to the standard you want them done so that they can do those things the best. Right? And delegating can seem hard for a lot of, a lot of people, a lot of driven people, a lot of type a leaders. We still want to do it, even though we want to lead other people, we want to do it because we want to make sure it’s done, right. But let me tell you something, the minute you learn to let go and delegate to other people, you freed yourself up to do the more important things or the more meaningful things or the things that really make your heart sing.

So learn how to let go. And, and one of the exercises that I’ve shown a lot of my students is grip as hard as you can, whether that’s the steering wheel or a pen or a water bottle or a book or whatever it is that you’re holding onto the checkbook or the billing software disc or whatever it is that you’re holding onto. So hard grip it so hard to the point where you start to tremble and then learn how to let go. And that freeing feeling is just amazing. It’s kind of like, do you remember being a child and standing in a doorway where you’d kind of like push your arms against the doorway as hard as you could, and you’d count to 30 and then you’d walk out of the doorway and your arms would just effortlessly float up. That’s the feeling when you learn how to say no or delegate tasks to other people, it is freeing.

It is releasing all that tension and that stress and that effort and that hard work that you’re doing that you may not need to do because the minute you need to learn to let go, there’s a saying, let go or get dragged. And sometimes when we hold on to every single task in our office and we don’t let go, and we don’t delegate, we get dragged down by the paperwork or by the, the insurance or by the billing or by the things that we don’t want to do. Maybe that’s exams. Maybe you want to hire an exam doctor, but learn to delegate the things that are not top on your priority and allow someone else to do those for you so that you can accelerate and do the things that you want to do to grow your practice and improve your quality of life. That brings us to number five and number five, ladies, I want to tell you, I’ve been there.

I’ve worked with women who’ve been there and that is not investing for your future and not developing a practice that is worth selling. And what that means is you look at what’s in front of you today. You look at the bills today, you look at what you want to pay off today. You look at what you want to have financially or materialistically in your life today. And you forget to look at 5, 10, 25 years down the line, and you may not be setting your practice up as one that somebody would want to come in and buy, because if it’s completely based on your personality and it’s not based on any kind of systems, or it’s not established in the community where somebody would say, well, that would be a valuable business to own. If it’s just based on what you like. And that’s good, I’m okay with that.

But it’s not based on how do I grow this practice for the long haul so that it becomes a saleable practice. Then you’re not setting yourself up with a retirement or an exit strategy. So maybe that means working toward eventually owning your own building. Maybe that means working toward eventually bringing in other associates that or independent contractors that can help establish the practice, or maybe it just means bringing in people that can keep the practice running while you go off on vacations or go take care of family issues or go take care of personal desires, but something that sets the practice up where you are not dependent on bending over the table every day, every just to be able to afford your lifestyle. So set yourselves up in such a way that you can step back and breathe or take a little time away from the practice or minimize your hours, or be able to go and travel and do the things that you love, or spend time with your family set yourselves up in a way that allows you to live an extraordinary life.

And if you’re not already investing in yourself, then take a little bit of money. It may not be a lot in the beginning, but take a little bit and put it away. And the more regularly you do that, just a little bit, all the time is way better than throwing one big chunk. Once in a blue moon, just a little bit, learn how to invest in yourself, seek out people who can teach you how to do the things that you don’t know so that you can really, and truly produce the life that you really want. Because reality is if we put our oxygen masks on first, if we make ourselves and our needs a priority, we’re more willing to make other people a priority when we feel fulfilled. And I’m talking about self fulfilled. When we feel fulfilled in our role, as women, as leaders, as doctors, as mothers, or spouses or daughters, or aunts or nieces, whatever roles that we fulfill, when we feel truly valued in those roles, then we feel a desire to go out and serve other people.

And we feel more on fire for life, more energized to go out and share the abundance that we’re so blessed with. So make sure that you’re making yourself a priority and make sure that you care for yourself so that you can and do want to care for others. Now, I’m going to give you three quick tips, because I want you to have a self care routine that really works for you. And those three quick tips are when you start your day, start your day with something that matters to you, it may be yoga. It may be cardio. It may be meditation. It may be reading. It may be gratitude. It may be just going in the shower and singing out loud with the music going and the water going. And nobody coming in, whatever makes you feel alive. Start your day with that every day, make it a non-negotiable make sure first and foremost, you start your day in a way that honors you second tip mid day, stop.

What you’re doing. Find time to reach out to someone, speak to someone, compliment someone, share something of value with someone, motivate, inspire, educate, or empower someone else. Because if you make that a daily habit in the middle of your day, guess what it refreshes that for you. It reinforces that for you, and it keeps you in that mindset. And my third tip, cause you only need three tips to get through the day, morning, noon, and night. And my third tip is end the day in a way that honors you, whether that’s cardio, whether that’s relaxation, whether that’s sitting outside under the stars and just gazing out at the universe and dreaming about all the possibility and potential, whether that’s raising a glass to the sunset or dancing away in the late night hours with your kids, like I love to do. And the music’s blasting all over the kitchen, whatever it is that honors you to celebrate the day you just had because every day is a cause for celebration.

Trust me yesterday, I turned 50 and fabulous and I am so excited and on fire and invigorated for everything that the world, the holes that I’m going to go out and grab. And I want you to feel the same way. I want you to enjoy your career change lives and make a positive impact on your community and all that. You are blessed to speak, to touch and reach in your lifetime and be able to do it with the grace, the strength, the power, the health, the energy, the vitality, and the vibrancy to go on and face every single day. Like it is a party and a celebration that you have been invited to every day. So ladies go make this a fabulous day, go celebrate life. And I thank you so much for joining us. And I look forward to seeing you the next time that I get to host this wonderful show, empowering women in chiropractic, and we’ll see you next time.

Join us each week as we bring you the best in business growth, practice management, social media, marketing, networking leadership, and lots more. If it’s about women in practice and business, you’ll hear it here. We hope you enjoy this week’s Facebook live event. Please like us on Facebook comment and share. We look forward to seeing all of you next week for another episode of empowering women in chiropractic. Now go ahead and hit the share button and tell your friends and colleagues about the show. Thank you for watching. Have a beautiful day. This has been a ChiroSecure production.

Empowering Women in Chiropractic – Taking Chiropractic to the Finish Line

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Disclaimer: The following is an actual transcript. We do our best to make sure the transcript is as accurate as possible, however, it may contain spelling or grammatical errors. We suggest you watch the video while reading the transcript.

ChiroSecure family. I’m so glad you joined me today. Cause we have an action packed. First, next steps coming up. Remember the Olympics are coming and think about this as we’re in a relay and it’s, we’re all in it together. The foundation heard the crack of the gun and now it’s your final moment to get chiropractic past the finish line. This is a team effort. It can’t have one without the other. The foundation can produce all the magnificent national advertising. However, if we can’t for organic valley grow together, then it’s going to be hard to get the nation, to see what our value is, what truly is the benefit of chiropractic care. So that’s what today is all about. Taking chiropractic to the finish line with you. There’s a famous saying, ask any you shall receive seek, and you shall find knock and the door will open unto you.

What does that really mean before we jump in? It means that today this audience actually has to act. See, the thing is you can’t just simply put it out there as, Hey, there’s a great idea to have chiropractic in the Olympics. That’s that’s a nice thing, but ideas come a dime a dozen. The next part is seek, seek that person. Who’s going to make that advertisement, right? Seek that audience that is going to be able to help us put that commercial together. Make sure you’ve got the funding national board of chiropractic examiners NCMIC CHiroHealth, USA, foot levelers. All these people came together. That’s us seeking. The last part is knock and the door will open unto you. That knocking means you have to act advocacy for chiropractic is everyone’s job. And I cannot be more proud of ChiroSecure’s audience, because that’s exactly what you have done.

You have acted on the organic opportunities in your community. So we’re going to get started with our presentation today. And first and foremost, what really means something to the foundation is that we in fact have the beauty of sponsors. Our sponsors mean absolutely everything to us. They’re actually the reason that we can do what we do. If you see a name on here and you’re at an expo and I’m going to talk a little bit about the national conference coming up, you don’t want to miss it. If you see any one of these sponsors, take a moment. Thank them because everything we do organically are attributed to their kind support. Thank you, ChiroSecure for that. Now, as we move through, one of the things biggest, the best moments in chiropractic is celebrating at the Olympics. And as we celebrate, we’re really looking to ensure every chiropractic patient knows our value.

They may have fallen off the, the healthcare regime because of COVID-19. That is our job to bring them back knowing what chiropractic is and how it works. Now, remember celebrating chiropractic at the Olympics starts this week. That is right on Friday, July 23rd. I want you all to make sure that we, you start talking with your patients. You let them know. You’re proud to be at the Olympics, celebrating optimized health with those Olympic athletes. And if they ask, what do you mean? Doc, say, go to my Facebook site, go to my newsletter. Let me text you something special. And I’m going to show you what those special pieces are that are going to make so much more for you to optimize performance with chiropractic care in your neighborhood. The foundation’s primary purpose is to ensure the benefits of chiropractic care can get into every crevice of the nation.

That means that when you are starting to prepare the excitement for the Olympics, we want to ensure your patients see who is testifying on behalf of the entire profession. It’s not us saying it. It’s those Olympic athletes look at Andre. Cassan eight time world champion, five time world record holder and seven times NCAA, all American is that Mount and exciting like just in and of itself. If we just had one, it would be exciting, but we have 18 Olympic athletes ready to share their stories. And these are the posters that need to be out there in your community. Is there a coffee shop during the Olympics that you could come by and say, I’m proud to be an American. I’m proud to showcase my American spirit and really celebrate these athletes. Can I leave this poster with you? And you might even clip your personal business card on the bottom of it, the opportunities endless.

I’m just asking you whatever you do, knock on the door, take action because all of these pieces are there for you. And there’s some amazing athletes. So these posters you can print out at Kinko’s or whatever print shop is is available to you. You can also put them in a clear stand at your front desk. You want to make sure your staff is excited. As you are about what you do for a living. Your hands are on patients. Changing lives. Your hands make a difference to Olympic athletes in 18 of them have testified for us. Share it in a newsletter that you’re sending out to your patients, post the images on your social media pages. Some of you are using Facebook. Some of you are Instagram, some of your Twitter, whatever the platform that you want to do, utilize it effectively. And then take one more moment and upload it to your website.

The bigger, the better the brighter the future will be when we start to work together to make these moments happen. Now on our Facebook site, FRCP on Facebook. You’re going to find these video testimonies. Please share them. Even if it’s a text to a patient that was talking about the Olympics and say, I want you to know in the center of the screen, Deedee Trotter absolutely depended on chiropractic to optimize her performance and win awards. That’s how we get creative text newsletters, posters, take these social media videos and you find them on our Facebook site and share them as far and wide as you can when you share them that. And I just want to tell you [inaudible].

So as we move forward, when we go to what really is the next spot on helping everyone one become part of those video testimonies, you need to be able to understand the algorithms. So if you have friends and family and you’ve posted on Facebook, have them comment. See the best part about Facebook is there’s algorithms that need to be pushed out. And when people share in comments, it increases the visibility. That’s exciting. I’m going to tell you a little secret. I’m going to bring you in to our secret. We already have a six digit stat on our Olympic commercial six digits because of you. It is because this audience takes action to motivate their patients, to motivate their community and to build the benefits of a non-pharmacological option into the healthcare system, breaking barriers down. That’s right. You are breaking barriers to what we already know.

For example, with the opioid epidemic, how we get there. And that’s why these optimizing performance campaign posters and social media testimonies are part of us building brands of not only do you use chiropractic when you’re in pain. And we all know that works, but we’re using chiropractic to maximize health. And that’s where the nation needs to be able to really focus on the next parts. As you can see, just looking at a Patriot like Tony McCoy, he is optimizing with chiropractic and his statement makes everyone proud. Chiropractic care helps me to reach my full potential as an athlete, by enabling my body to run efficiently without the overuse of my energy system. How many young teenagers are coming in from football and soccer overuse syndrome all the way. And then we have the ability to teach, instruct the patient, teach the parents on how chiropractic plays a role in their children’s lives.

Building a legacy of all people, being able to maximize the health benefits. And as we move through, you’re going to see some of these fantastic posters and you can use them throughout the Olympics. There’s 18 of them. And it would take almost an hour to go through all of them with you, but just look at how these half wheats that are at the top of their game are performing for you. Are you willing to take chiropractic to the finish line? Take the Baton that the foundation has run hard on already six figures in views. And I’m seeing that as a secret because I know what the numbers are, but I have to be really careful to make sure that we know that before in the after effects of you getting involved, what does it take for you to get involved in inspire your entire clinic, your staff, your family members, your church, going group your evening out just being part of the Olympic spirit is so critical.

And I’m so delighted to be with you on that as we go through, I wanted to share with you the behind the scenes story heard here, because it’s really important when you see, how did the commercial come together in that was part and parcel because we had a fantastic chiropractor who was an Olympic athlete and who was so deeply, deeply touched by the care she received that her whole life changed. And she decided she was going to become a chiropractor. Does that not sound like you did the passion come because you knew you could heal with your hands and not a pill. Did the passion for you come because you got excited about being able to be in a variety of audiences, whether it’s working in with the, or building optimized performance with athletes or being part of a teaching group in, in an educational forum or being a researcher in chiropractic, all of these things come.

That’s why I bring up behind the scenes. We’re all behind the scenes. We’re all making it happen. And as we create these moments, I like to share with you one small story. As Dr. Erica was running down the streets in Los Angeles and she was phenomenally engaged in her performance. And I would think that watching her that she was still an Olympic athlete, perfect form, outstanding inspiration, and very passionate. And there was an uneven surface and one of the LA roads to make a long story short. She looked at me and she said, I need an ankle adjustment. Can you do that? So I can finish out this, this scene. And without a doubt, as every single chiropractor on this call right now would step up and say, absolutely adjusted her, taped her up and she was good to go. And that is Dr. Erica Witter Davis having suffered a pretty significant ankle injury.

And yet the show must go on. She did it for all of us, and she also knew that the world will be watching. And as we talk about the world’s watching, the best part is this is a face that’s already starting to creep into homes. Why do I say that I was on a call? It was a zoom call. There was about 50 people on the call. One of the ladies in my group, which is a book club said to me, I know that phase on the Olympic commercial. I saw, I saw that on Facebook. Listen, how did we get this commercial out? We got it into an app operations. What does that mean? It means you’re playing a video game. Let’s say for example, Scrabble, and to get to the next level. Well, you get to watch our Olympic commercial. That’s why I’m telling you.

We’ve already had six digits in looks at what we already have done. And if you keep pushing it out and you keep grinding away on the opportunities to maximize this visibility is we’re in the Olympics. We’re changing literally the way people look at chiropractic and that’s the future. And every single one of us will benefit. So if you haven’t done it already download that commercial and send it out. And you will find where to download in just one moment. I will share that with you. And as we get through that, the 32nd commercial is here right now. And I’m going to play it for you. Again,

I know pain. The one that starts at your ankles, settling in your back, keeping you from competing Sydney, 2000 preparing to compete my leg. Wouldn’t move my dream. Interrupted. The team chiropractor knew exactly what to do. I went from out of the game to in competition in three days today, I am a chiropractor relieving the pain enhancing performance, go to beyond the pain.org, to find a chiropractor or learn how to become one.

Awesome. I mean, I’ve seen this many times and I literally there’s, there’s a part of me deep. That feels the opportunity that we have ahead of us. And that is why the podcast is so important during the Olympics. If you have not watched or listened, because you can do both. If you go to our website, you can find the podcast and you can see Dr. Erica and myself, or you can go to Buzzsprout and get that podcast. We’re on all of the major podcast channels. This is the moment where we talk about chiropractic, where we talk about conquering pain, where we talk about optimizing performance, buzzsprout.com. You’ll find it adjusted reality. We’re making a name for ourselves. And I want to tell you something that I can’t tell you till next month, but we’re changing the world. I guarantee it. You are changing the world, your activities that you do, getting the information out is changing the world.

Help me with the adjusted reality podcast. Talking about Dr. Erica Witter Davis in the Olympics, during the Olympics, get them excited. Every single patient should watch or listen to this adjusted reality podcast. Help those that don’t know the benefits. Maybe someone will share this podcast with someone who’s thinking about chiropractic. And then here’s the story of Dr. Erica Whitter Davis. The adjusted reality podcast is primary. For one reason, to broaden our awareness of chiropractic to those who have zero intent on seeing a chiropractor or maybe have misheard some of the things we bring it in with fun and excitement and bring in speakers. Guest hosts like Deepak Chopra, like the New York chef Monica Renagel. We bring in the fittest man in the world, rich Froning. In fact, if you listen to that podcast, you will be supporting the fittest man in the world. By knowing that he’s going to be going into the competition to defend his title as the fittest man in the world.

And he has a documentary on Netflix. If you, if you want an inspirational story, watch that one. That’s a really big key to being able to share that as well. So allow your patients the opportunity to see this. If you get it out on Facebook, we sent emails and we know that she is making a huge splash. She’s been on the front of the wall street journal. She’s been recognized in a variety of different ways. And remember our commercial is a telly award winner, gold that’s us. We’ve already won gold because we’re working together to unite the understanding of what chiropractors do now, as we move forward, how do we really United as a profession? We may have different techniques. We may have different opportunities to discuss treatment protocols, but literally today, as we grow into this bigger, better, broader regions of showcasing ourselves in the Olympics, let’s celebrate.

And this is my personal invitation to you. Please come to our Olympics party and celebrate with us. It’s a moment to reflect Dr. Bill Morrow is our keynote speaker, Dr. Erica Witter Davis, who else could we have at the Olympics without her beautiful opportunities to share the enthusiasm. We have the number of people already signed up, but it’s not going to be a party without you. So you go to www.fforcp.org/olympics. You’ll see the commercial. You can download the commercial from there and scroll down the page. And what you will see on that is how to register, because we are absolutely thrilled to bring this opportunity to the world and we’ll have games. Listen, we’re going to be in the Olympics, not five times during the NBCE, but 15 times. So we’re going to be on the NBC networks. We’re going to be on, um, uh, the SMS, NBC, and so many fabulous areas that it’s going to be just a fun party, and you’ll be able to win some prizes.

Here’s some inspirational moments. Why would you not want to be at this Olympic party? It is everything good about what we do. Hands-on how we celebrate the passion. If you’d like to bring your staff feel free to do so. That’s okay. We think the more the merrier, the more we can celebrate and enjoy what we do. I think the better all of us are going to be. And as we move through, I wanted to share with you what we were granted. Remember I said, we were going to be on NBC network, USA network and NBC sports. How exciting is it going to be? Do you remember those Pepsi and Coke commercials where it said proudly brought to you by Pepsi? Well, this is going to be a moment where you can stand back and go, wow, you’re going to see our billboards. Billboards are animated.

All it does is come up with the foundation for chiropractic progress, and it’s going to spin. And that spin is going to turn into proudly brought to you by the foundation for chiropractic progress. Isn’t that going to be amazing if you’re watching the swimming and all of a sudden up comes our billboard and it says proudly sponsored by the foundation for chiropractic progress. That’s us, that’s each and every one of us. So I’m going to be jumping for joy. Speaking of jumping for joy, what does that mean? When we look at, how do we celebrate together? Let’s have some draws. So you want to go for goals. When a one year membership, gold membership, silver membership, or bronze, how do you do it? Super simple. You can have your whole staff play to capture the videos, watch the Olympics. We’re going to be in it five times during a very short period of time, the 26th to the 30th, between 12 and 5:00 PM.

And I hope that you will record some of them as well. So you can see the action. See your billboards. Look for that 32nd chiropractic TV commercial. Where did you see it? Take your phone out and record. You don’t have to record the whole thing. Just record a snippet of it and tell us when you saw it with the FRCP developer coordinator, Cassie law, she’ll take your recordings and she’ll enter you right into the grand prize goal, the membership, but don’t worry if you don’t get gold, there’s silver and bronze available for you. So what’s the important part. Just capture the experience. That’s what we want you to do. Capture the recording and send it to Cassie, edit for cp.com and you get entered into when the entries have to be in by August 5th. That’s when the Olympics is starting to wind down. The last day is the sixth.

The last day is when we’re going to announce our grand prize winners. So do we have some fun ahead of us? Let’s just go for a moment on why the foundation for chiropractic progress is working for you. And there’s something very important here that I want to get through the practical pain management. This is a group that has half a million primary medical care physicians, and they picked up this article in commentary, the primary care physician’s role in preventing chronic back pain. We worked this article specifically so that when you see what came out yesterday in the wall street journal that over 26 billion with a B is being settled in the opioid crisis. We need to stand up. We need to be counted. There’s a number of things that are happening and it, our turn to move forward. What does that mean? An article like this showcases, how non-pharmacological care is the critical component to avoiding chronic back pain and the entire article.

If you haven’t seen it, the link is at the point bottom, post this on your LinkedIn page, have the discussion with other community health care providers on how non-con coordinate care can take an action. Acute low back pain patient into a chronic life back pain. And that’s not what we want. And when those 26 million billion dollars comes in settlement money, the primary purpose for that settlement money is to engage that effect of the opioid crisis. Is that not where we’ve been for five years? Chiropractic has been the main state of non-pharmacological care. And together we highlight that can coordinate care. Following the guidelines is part of chiropractic. Following the guidelines and leading a patient to a non opioid treatment first should be mandatory. And if they do pass the safe prescribing act, which is now currently being discussed, do we not want to be there?

I hope every single one of you recognizes the importance of not giving up push through this. We know how savvy opiod epidemic is. We know it’s at its absolute worst right now, when I started, there was 83 deaths a day. We’re now at the highest peak of loss ever. And that’s because we have a pandemic on an epidemic and we need to get the information out and we need to have safe prescribing opportunities, which include education to non-pharmacological care, AKA chiropractic friends. We need to get that into the instrument of the legislation that is constantly grinding away. So please now is the time to stand up and be counted and speak out. And I’m asking and inviting you to something very important in that is the FCA, the national. If you’ve never gone, you’re missing out. This is the largest group of chiropractic in the nation every year, coming together, 5,000 chiropractors and the tracks are amazing, but what’s even more amazing.

The foundation is hosting attorney general, Ashley Moody to be with us. And that’s incredible. That’s the moment where we can all celebrate and have these moments to get this information out because pain is holding you back. If you have it and you’re not being treated accordingly, that’s why yes to chiropractic is so important. And as we go, we look at where you are. Are you part of our, find a doctor directory, have you yourself up on our find a doctor FRCP slash find a doctor. If you not, we want to make sure your listening is correct. Cause we only have four more days until the world sees us until they want to look for a doctor of chiropractic. And that’s the key. So let’s just recap. A couple of things that we talked about today. First ask, and you shall receive. We’re asking you to look up your directory listings.

The second part is seek and you shall find seek out this party Thursday, July 22nd. Join us, celebrate with us. And last I’m asking you to knock that’s action. Wash that commercial, put it into the games, just have some fun with it. This is why we’re chiropractors, because we know how to have fun. And we knew it, right? So as we go through, I want to thank you, please remember to join us back here on Tuesday. Next Tuesday, we’re going to have the fabulous Dr. Mike come back and educate you on best practices. Go forth to serve. Thank you for joining us and may our gold metal appearance be fantastic. I’ll see you at the virtual party on Thursday.

Isn’t it time you joined the most powerful team of successful doctors and chiropractic and go for the goal. Simply go to www.f4cp.org/package and get your customized practice success solution.


Empowering Women in Chiropractic – “The Top Reasons Kids See Chiropractors”

Click here to download the transcript.

Disclaimer: The following is an actual transcript. We do our best to make sure the transcript is as accurate as possible, however, it may contain spelling or grammatical errors.

Hi, everybody. Happy Thursday. Uh,

Third, Thursday of July. I am your party house for today. Monica Berger here. Um, and we’re going to have a little bit of fun. And so before I get started, uh, pop quiz time, I love to do pop quizzes with those docs that I mentor. So if you’re live right now, I want you to type in, do, do, do, do, do, do, do what you think the top let’s go with, uh, about the top two reasons that kiddos, um, come to see you in your chiropractic office. So if you’re out there and you want to do a pop quiz, guess what are the top two reasons you think kiddos present to a chiropractor for boom, boom, boom, boom, boom. Let’s do it. So, um, let’s, uh, my topic today, I’m going to go to some slides and let’s rock and roll. So today we’re going to present the top reasons kids go to see chiropractors.

Hmm. But I’m going to put a little spin on it, um, because I want you amazing chiropractors out there to think outside the box a little bit, because our goal, our goal is always, how can we best help those that we serve right? To help them live the healthiest, happiest most optimal life. So sometimes we need to take a little spin, change the lens a little bit, um, and look just a little bit further outside the box as to how we can achieve those goals. And if we do that, that’s where the magic happens. Because when you are the one to help your, um, your practice members to help your community, that’s where the magic hits, because you will start in what I call an everlasting practice. You really don’t need to be out there searching for new patients, doing spinal screenings, all that kind of stuff, because you get people well and they stay pay and refer.

So let’s think outside the box a little bit. So let’s Jimmy jam to the next slide here. Thank you, ChiroSecure again, without your amazing, um, support and, um, proactiveness for us to get our word out, our message out. We couldn’t, um, be the awesome practitioners that we are. So again, thank you. Tyra ChiroSecure Matt for giving us this platform. Um, and I want to tell you all those of you that, um, no, my sidekick Elizabeth, she’s not here with me today. Uh, she’s at my home. I’m at my office office, but I just want to assure you that Elizabeth has safe sound and secure and happy and healthy. And she is spending some time with my cat Macy today. So, um, why do they, why do kids seek chiropractors top reasons? 65 ish to 85% are for musculoskeletal purposes, mostly neck and back pain, but we want to throw some growing pains into this mix as well.

Only two to five, 6% are being seen for other, um, other reported issues. Uh, lots of times we will see that as colic allergies, eczema, asthma, and your recess. Those are big ones that we see in our profession, but that’s a very small number. So we want to look, we want to hone in today or what I want to hone in today is how to spend our, um, view of musculoskeletal pain. All right. So boom, let’s do it. One thing I want you to keep in mind, this is a really golden Pearl, 50% of kiddos and adolescents experienced low back pain within a course of a year. But third, a third of these will experience recurring pain. Keep that in mind. Okay. So they present to you initially, but a third there’s a third of your patient base can go on to have recurrent pain.

We’re going to talk about that in a minute. All right. Then low back pain in adolescents seems to track into adulthood. There’s a great presented is higher predictive value that an adolescent presenting with low back pain, it will follow them into adulthood. And guess what guess what is the number one disability in the world is low back pain, all right, headaches and neck pain, also follow adolescents into their adult years. So keep this in mind because what you want to do is you want to give that message to your parents that, Hey, these are common things we see caring in adulthood. Wouldn’t you like to minimize that? Wouldn’t you like to minimize the chance of your child later on suffering from the number one cause of disability in the world, lower back pain or ongoing headaches. So keep this in mind. These are key talking points, which we’re going to talk about how to pap size on these at the end of my little blurb here.

So, um, this, I found very interesting. There’s an overall wellness form. They refer to as this SF 36. And basically, what is this a questionnaire form where they look at pains, you know, what’s your pain factor. Um, how does it interfere with your daily life? How does it interfere socially? How does it interfere emotionally? And they found that chiropractic patients has significantly worse overall health and that chiropractic patients back and neck pain patients, musculoskeletal patients, overall chiropractic patients seem to have poor mental health. And I want you to keep this in mind for a minute because we’re going to tie all this together and how you can use these as talking points in your practice to build that stay, pay, refer everlasting practice and how to look outside the box here. But, um, what was also very interesting was that the health attitudes and belief of chiropractors, um, is, um, parents were overall more satisfied with the care chiropractors and they S their belief systems seem to resonate with chiropractors.

So again, I think a good point here to think about is attracting those patient base. That ha that resignate with our values, because that is, um, that is so much less of a stressful type of practice when, when they resonate with your values. So let’s create that practice for you, that, that one that resonates you resonate with your patient base. Um, and you have a stay pay, refer, automatic practice, building a machine where you have fun in your practice. So it was figured out how to do that. So let’s look at those top two, um, musculoskeletal pain, neck back, painless, let’s go there, um, and headaches, and look at them through a little, through a bird’s eye view, a different lens. What’s the definition of insanity, doing the same thing over and over again, and expecting a different result. So what you want to do is you want to spin your approach so that it’s not, if you’re continually adjusting and they’re continually having the same complaints, this doesn’t just go for your pediatric population.

This goes across the board, I’ll get across all ages and stages. What different lens might you want to look through to add, to change, to tweak that might be that thing to put them over threshold. And you’ll actually be oftentimes the only one that has been able to figure them out and to solve their problem. And that’s when you get that constant referral base. Right? Okay. So what do we want to look at? Um, I love this little mouse dude. When I was thinking, after what, as I said, I should’ve put a Lizabeth on a little leaf like that in her diaper, and that would have been a great picture. So I’ll have to remember that for you, because she does miss when she doesn’t get to see off. So let’s build an everlasting practice first about let’s look at a different lens. When you’re thinking about when they’re presenting for these musculoskeletal issues, what’s driving the pain. What’s the underlying roots sports can be one of them. Okay. So we might ask that question about what are their, are they playing sports and they’re getting hurt, but here’s what thing I want you to spin on what I’d love to ask this question. What sports are they playing? Or what sports do they like to play?

And then I also like to ask, are they good at that sport? I don’t ask this in front of the kiddos because you don’t want to shatter their self-esteem if they enjoy a sport, but they’re not necessarily good at that sport. But what I want to know is what sports do they like? Do they like heavy impact sports? The ones that tend to give us more injuries, chronic injuries like football or wrestling, because if they like those heavier impact sports versus a basketball or golf or something like that, that could be telling me that they are seeking, um, proprioceptive input. They want that stimulation to the joints and muscles. Last month, we talked about the power of proprioception, go back and listen to that. They’ll give you some cues on, on what to, what to look for here. So what kind of sports they like?

So again, those are heavier impact sports that lead to more chronic injuries that maybe we can give them some intervening exercises like, um, Superman’s or pastoral promoting exercises that are going to ha enhance their appropriate set their chronic input proprioceptive input to the brain that is more calm for them. They might not seek out behavioral patterns. My second point here is behavioral patterns. Do they like to jump on couches a lot? Do they like to crash into, um, chairs? Do they like to jump on the trampoline? They’re chronically coming into your office because they’re getting hurt because they like these aggressive behaviors. Their brain is seeking out this input. If you can provide that input in a less destructive manner, foster that input to their brain, not only are they going to get that, that propioceptive input into the brain, that input is going to help, um, fire, spinal stabilization, muscles, and joints so that they will hold their adjustment longer.

Bingo. Parents don’t have time these days. They can’t be running all over the place. You we know that people are lacking time. You create a, um, a program, a management plan that helps them foster maintaining that correct of subluxation longer. They don’t have to come in as often. They love you. Now with that said, you also want to look at, Hey, I want to charge a good value for my service, my normal fee for service, because they don’t have to come in as long, but they’re referring all their friends to you because boom, Hey Dr. Joe’s got it going on. Gave me a couple of exercises for Joey to do. They’re holding their adjustment better. Their behavior patterns are better. You got to go see Dr. Joe, because I know you’re having to go five times a week to get your son or daughter adjusted all the time.

And maybe Dr. Joe can help you get a better pattern, a better regimen. Do they have a need for speed? Number three on my list here. Um, are they getting hurt a lot? Are they coming into your office? Because they’re adrenaline seekers, they’re adrenaline junkies. They have to do activities that they’re always jumping off of things. They’re tumbling all the time. They’re doing those dives, they’re spinning around and then they’re fall. Are they, uh, need a general adrenaline junkies that is usually they are seeking sensory input in to their brain in order for them to, um, be able to navigate in their environment. Now there’s a lot of, um, continuing ed courses and higher level courses on all this neurology stuff. Um, and if you want to learn a little bit more that I suggest you seek some of those out, but these are patterns we look for.

Why are they in an office all the time? Okay. And how can we maybe take a different lens? Give them one or two extra things to think about, hold the adjustment, better, less musculoskeletal pain, bam, hitting a home run. Are they clumsy? Not coordinated? Are they falling all the time? Again? They don’t know where they are in space. They don’t have that sensory input into, into their CNS to know where they are in space of they’re falling down all the time. Okay. Things to think about for musculoskeletal pain. The other thing is when we talk about growing pain, um, oftentimes think about, okay, remember, the long bones are growing. They’re growing fast, the soft tissues can’t adapt fast enough. And that gives us pain. What can help? So support ligamentous and soft tissue growth and repair and inflammation, things like iron zinc, magnesium. These are big key micronutrients that you can add a little bit of that in bam again.

Wow. Dr. Joe, you’re amazing. I took them to the pediatrician. I took them to the acupuncturist and they got a little temporary relief, but I didn’t, that end was golden. Think outside the box. Okay. Um, and a lot of kiddos are being, are coming to our offices for quote unquote growing pains. So those are some things I want you to think about with regard to our musculoskeletal. Again, 65, 85 percentage of kiddos are presenting for musculoskeletal pain to chiropractors. Um, but let’s not, you know, again, um, repeat and expect a different outcome. Let’s maybe think outside the box a little bit. So, but let’s look at headaches for a technology. Of course, technology used in two manners, not just our pasture down on technology, but the visual processing, um, strain can be an issue for headaches. There’s these things called pinhole glasses. There are these, there are these glasses that can put out and they literally looked like somebody took a pen and punched hundreds of pinholes in each lens, but it helps filter out some of the strain from computer use.

I have been using this a lot with kiddos this last year, because they were on computer so much for homeschool for a school in general, because the COVID thing and that decreases some of the strain. Those are for kids with visual processing issues and strain on the eyes. So again, we can adjust them till the cows come home, but if you have one or two golden Pearl nuggets that that help, um, put them over to that next level, it is hands down creating a waiting list. Everlasting practice. I have a year waiting list in my practice, right? Foods is another thing you need to think of foods. I was in migraine supper, all my life, growing up into my thirties, turns out, um, my gut was not so great. And we know, you know, gut is a second brain. So I want you to think about triggers, do a little research.

They come into you, your TBI patients in particular, your post-concussion patients, their threshold is down. Their adaptability threshold is down. So they, you might have to take some of the load off of them. This can, this can hang you up. Lots of times. Um, they, they present more frequently with headaches and we think, oh my gosh, you know, do we need to get another MRI or cat scan or what’s going on to dig a little bit? When do their headaches come on brand? Since I had a patient teen, his, uh, post extreme traumatic injuries, um, one of the worst head injuries I’ve had to manage, he was doing great, but around Christmas time, his headaches started to ramp up. Something is stressed. So we know we went through it and then I sat down with them and ask him it’s Christmas time. What happens around Christmas time, more junk food, more goodies is more cookies and candy and all that stuff.

He was loading up on sugar. And usually when you have the sugar, you’re going to have dyes, dairy, and gluten, all massive triggers for headaches. We, we, less than that, I said for a week, I want you to be on your toes for a week. And let’s see came back the next week, zero headaches during that week. So I want you to think about these things. What does it mean? They don’t need the adjustment? Absolutely not, but it just means that you need to think outside the box, because if they’re coming in repetitively and you’re not getting long-term results, they might hijack you and say, I’m out. Oh, here. Okay. Again, think outside the box. What do most kiddos eat these days? Take a box, Mac and cheese, and look at the ingredients. It’s a chemical crap storm in there. A lot of these chemicals, R M M what have MSG in them, even though they say no MSG MSG, this is a big red flag note for you.

MSG many different names. I encourage you to go to a site called M S G myth, M S G myth, M Y T h.com and pull it down information from there, from there to give us a handout to your practice members of all the different names that MSG can be at is an, a huge headache, trigger allergies, sinuses, um, this time of year. And particularly again, their headaches can go up because they’re, the threshold is down there. Adaptability is down. But some key things to think of is look at things like does their eczema increase ads? Like we should show that two to 6% of kiddish coming in for things like allergies, eczema, and your recess like that cluster of things. Um, but is in that, in that bucket as well, do their, does their increase this time a year, their threshold might be down because of more histamines, more allergies, more mass cells going on.

Um, and you know, then they can’t tolerate the foods they’ve been eating and their headaches go up. But the other thing to look for besides skin issues is look for bags or dark circles under their eyes. We call those allergic shiners. That is a red flag for you that, okay. They may have some allergies, whether that be seasonal allergies tipped the scale. Seasonal allergies are the only thing you have to worry about or seasonal allergies in associated with food intolerances or food allergies was enough to tip the scales and we have more headaches. Okay. The other thing I throw in here is sleep apnea. We’re having a lot bigger, a lot more prevalent issues with obstructive airway issues and sleep apnea, even in babies, they’re they, they’re putting more babies on CPAP machines. I’m not making it up, not kidding, but things I need you to think about here are GERD or reflux because of gut issues and food allergies and, um, tongue and lip ties, tethered oral tissue tissues.

Those are big ones with sleep apnea, and that is, is highly associated with headaches. So I just want you to think a few things outside the box, um, of it, especially those top kiddos that, that are having to come to you frequently to try to keep their pain and their headaches level. Okay. So again, build your everlasting practice. Look at a little different lens at take a few foods away. Are there, are there headaches coming? Um, every time they have pizza, pizza’s a crap storm, right? You’ve got gluten, you’ve got dairy and you’ve got fake cheese with a lot of yellow dye in it. Is there a pattern to their headaches? Maybe we need to stop those foods. Maybe we need to look at some probiotics. Okay. Think outside the box. Oh, so the other thing I want you to look at is tying this together.

So all the things I just talked about, especially the gut and food stuff is really associated with neurological conditions like ADHD. But this was a cool paper that I just pulled down earlier this week, I think. But how do we take our message from musculoskeletal, from pain to brain? That is the big thing in our profession right now, which is amazing and awesome. But this particular paper, they looked at, um, eight key disorders or diseases, by the way, I’m backtracking I’m I’m, uh, going back a sidebar here. We remember we don’t treat any conditions, right? So with that to the 6% that shown to come in for allergies, eczema, call it in your recess so forth. We do not treat those conditions. Remember that, right? We just, we, not just, but we remove subluxations. We allow the body to process neurological information more efficiently, and thus by the wayside, we see these amazing side effects of their car gets better or whatever we’re talking about.

Okay. So again, we don’t put a condition up on our website that we treat that condition, but, but I want to try to tie this together for you. This paper, it looked at ADHD with eight and these were four key association diseases that was highly associated with ADHD, nervous system diseases. That’s a no brainer, right? ADHD, ADHD is poor processing of your environment, processing of information, um, respiratory issues. Now hold onto that one for just a minute when we get to our last slide, but, but respiratory issues think about, um, subluxation patterns and tight muscles had not been able to expand your rib cage. All right. And musculoskeletal issues are, were associated with ADHD. How can that happen? How can that be? All right. I’m going to try to make this as easy as possible cause my brain can get crazy brain, go down some really crazy rabbit holes.

Here’s the deal guys. We know that poor processing of our sensory input. I just talked about proprioception. I should’ve thrown vestibular information into there too, because those kiddos that are adrenaline junkies and running all the time might have the stipular issues that they’re trying to feed to their brain. That can also really be associate with headaches too, by the way. But those are two key sensory systems that we know feed information to the brain, particularly the important part of our brain called the prefrontal cortex. So here’s your tie in together? Prefrontal cortex from part of your brain up here is highly associated with ADHD, inattentive illness. Okay. That part of the brain is going to fire down information to the small muscles that stabilize the spine. If those aren’t onboard and they’re not sending information down, I’m to have more spinal instability and more musculoskeletal pain.

Okay. We know that chiropractic care has been found to be very beneficial in helping with attention. And then we know from a lot of the neuroscience research, primarily added a New Zealand chiropractic college and Dr. Heidi Hubbuch that when we do an adjustment, we affect prompt sensory motor processing of the prefrontal cortex. All right. So stands to reason, musculoskeletal pain, nervous system dysfunction associated with ADHD, which is associated with that prefrontal cortex, which is associated with fine muscle control and spinal stability stability, which has been shown to enhance processing in that area of the brain with a chiropractic adjustment, boom, learn that lingo pivot your practice from pain. So they might come in with muscle still skeletal pain to start with, but you understand the connection and how we can explain this to our parents. And also that we don’t want, we know that ADHD is hugely carried over into adulthood.

We know now you just learned a few minutes ago that musculoskeletal pain is carried over into adulthood. Those two links make that’s a big connection for you right there. So how can we educate our, um, practice base? Let’s talk about that. We can do, I call them patient prompting questions. So I just did a kind of a sample here for you. Um, I have these, you can put these amazing graphics and these questions on a beautiful eight and a half by 11 piece of paper. Um, make them make them pretty pretty and put them up around your office. I put them on the back of my treatment door. So as they’re walking out, they see them on the back of the bath or front and back of your bathroom door in a display, um, a document display at your front desk. So you have a campaign for a month or a week or whatever you want to do.

And you have these different questions around your office to prompt your compactors community, to ask you, what are you talking about, doc? So this one is, did you know that many musculoskeletal findings have been reported in children with ADHD, including postural anomalies, chronic fatigue and widespread musculoskeletal pain, let’s go still to pain. Well, I know my kiddo has a hard time paying attention in school and, and he carries his backpack. That’s heavy and he’s always complaining that his back hurts. Hey, could that, do you think you could help me? There’s your, there’s your door? There’s your, there is your educational Dorin. Shoo-in whatever you call it. She went to the door and whatever. Okay. So what I’m saying is let’s pivot your, um, practice and the way you present and get them thinking outside of the box. Yeah. Most schools still go to issues. And does your kid on the computer like that all the time and was your kiddo at home during COVID humped over a computer all the time.

Yeah. So get him in front of just check them out. Let’s see. Let’s see if there could be an issue here. All right. So another one we might think of as we, as we’re changing the conversation in our office, um, would be, um, a nice, again, a nice graphic. All right. And you can have either one message, one question a week or a month, or you can have multiple ones on the same topic. Um, but just different questions. Depends what floats your boat, right? So did you know that low back pain and adolescent seems to track into adulthood and as a predictor for later, low back pain and low back pain is a number one cause of disability in the world. People don’t want their kiddos predisposed to the number one disability to late on not being able to ha ha hold down a job, let them know that you can offshoot on this.

And maybe a subsequent message. A subsequent did, you know, was focused on painkillers. Tylenol. Tylenol is horrible. Tylenol wipes out a thing. Our master axon antioxidant called Lumify on which leads to a whole host of issues, which is associated with asthma and autism. So see what I’m saying is you can take a message like this, and you don’t want kiddos on pain pills all the time on opioids. Let’s get them checked. And then you, you set them on a schedule. Maybe it’s whatever your maintenance wellness is. Once a month, twice a month, once every six weeks, depending on the kiddo, you give them some exercises for spinal stability and enhanced proprioception, maybe check their balance. Is there a vestibular system struggling? And we need to add some balance in. So they’re not spinning around getting hurt all the time or clumsy and falling over. You tweak a little bit.

You teach them about some food. Bam, you get that child over the threshold, stay, pay, refer. You’re going to build a practice. They’re going to be busier than ever get these messages into your office. Change your tune, change your tone, get that true chiropractic message out to your audience. Um, so hopefully this was helpful for you and, um, make the connection. So then to wrap it up here, this was from Dr. Heidi, Haavik her website’s there. Okay. So I just want to acknowledge that this is her graphic. She allows me to use them, but I also would encourage you to go to her website, tons of information there, but look at this, making the connections. If for some reason you develop a bad habit, a poor posture, you or your kiddo, it can inevitably affect your breathing patterns. So here’s a trick you can do.

You tell your, your parents, your kiddos, your teachers go to a classroom and do this. I want you to slump down like you’re at a computer and try to take a deep breath in everybody. You guys do it right now. Try to expand your rib. Cage is slumped over. You can’t expand. Okay? But if you sit up tall and you try to take a deep breath, you can expand your rib cage and get good air and oxygen to the brain. You need that to concentrate. All right, you need it to learn for learning attention behavior. Make those connections, have those graphics up in your office. Use those graphics on your social media, pivot your practice, create an everlasting practice. And most importantly, change a life. Change their function. Get them to the optimal wellbeing. So, boom. Hopefully you got some good pearls out of this.

I’m leaving it there again. Thank you ChiroSecure for giving us this platform, getting our message out. Erik Kowalke will be with you. Oh my gosh. We’re going to be in August already. Holy cow. Um, Eric walkie will be with you the first Thursday in August. I’ll be with you the third Thursday. And you know what? I think we’re going to tackle the car seat, colic and chiropractic car seat, collagen chiropractic. I’ll try to have Elizabeth with me then until then you guys have an amazing summer keep changing lives. And um, God bless you. All

Pediatric children was brought to you by ChiroSecure.

Empowering Women in Chiropractic – Building Your Rockstar Team

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Hi everybody welcome. I’m Dr. Nicole Lindsey, founder of DominateChiro Marketing, where I teach chiropractors how to build profitable relationships with medical doctors so they can build the practice and the lifestyle of their dreams. Welcome to ChiroSecure’s Empowering Women in Chiropractic series. Thank you, ChiroSecure. We always have to start thanking them for everything they do for us, for, um, our insurance needs for putting out great information, bringing us together every week for gathering helpful information that we can utilize for our practice in life. So thank you ChiroSecure. And when you get a chance to make sure you thank them too, today’s topic is building your rockstar team. My last show, I talked about, uh, having an associate assistant practice and building that. So I thought it was only appropriate to follow that up with going over how to build a rockstar team so you can support your associate assistant practice.

So next slide. Does this look familiar to you? It’s mid-year you’re looking at your stats for your practice. Looking at the numbers. I know I’ve been doing this recently and I noticed that things are up, certain things are down and sometimes you just can’t figure out what’s going on, right? You think why I’m I’m working so hard. I’m working harder than I’ve ever worked in my life. And I just can’t burst that bubble. I can’t get the roof off the ceiling. Like I want to, and year after year, this goes on. If this is you, if you’re experiencing this, if you’re looking at your stats and you just can’t break that ceiling that you’ve been at for awhile, then I encourage you to listen to the next 20 minutes or so, because I may have a solution to you for you. Um, next slide. So one of the reasons your practice growth may be stunted is because of the way that you’re staffing your practice.

You may have a revolving door and frankly, a ROV revolving door is a closed door. So basically there’s such a high cost for high turnover. It costs you your time when you have new employees coming in and out in and out costs you your time, your energy, not to mention you’re losing productivity, right? Because not able to process as many patients, you’re not being able to focus on growth. And let’s talk about the cost of putting ads out and then actually interviewing these potential employees and the training that’s involved. The cost of turnover is never really assessed in a practice. I mean, think about it. We look at numbers like our overhead. We look at what we’re paying and wages and benefits to our employees. We’re looking at retention, PVA. Uh, we’re looking at collections how much money we’re making, but do we ever really calculate what we’re losing because of losing employees? The cost of turnover? I don’t think so. Not too many people are.

So it’s something we need to look at your, your practice growth may be stunted because of this revolving door, because it causes revolving door blues, right? This lowers the morale for both you and your team, right? Isn’t it depressing when you just get a new employee, you’re getting them into the rhythm of your practice and how things go. And then they leave. It’s, it’s a bummer, right? The morale, everything goes down. Not only that, but your patients start asking questions. What’s going on around here. Right? They’re confused. They liked Sally. They liked Mary and now Mary’s not here anymore. They liked the way that Judy hooked them up to the decompression table. They liked the way they were greeted by the certain front desk person. And now they’re not there anymore. So your patients get, get the blues as well. There’s also a lack of connection and cohesiveness.

When you have a revolving door at your practice, the most important reason why the, uh, your revolving door is a closed door is because it prevents you from, uh, from not obtaining your goals, right? So you can’t focus on hiring and training at the same time. And I know some people say that you can, there are some schools of thought, some chiropractors, some coaches that are out there telling their, um, their clients that, you know what, just keep, keep an ad out. You’re forever hiring. And this may be true if you have a solid office manager or somebody else that can really focus on hiring, interviewing, and training. But if that person is you, if you are the one, doing all the, the interviewing and training, I’m going to tell you right now, you can’t be two places at once. You can’t be really jumping into growth and pushing and driving.

If you are training at the same time. So it’s hard to do. It’s hard to get new employees trained because it takes time, uh, while you’re growing. So revolving doors can prevent you from obtaining your goals. A Deloitte survey that was conducted in the U S found that it takes up to six months to get new employees working reasonably proficiently six months, right? That some of my colleagues can’t keep CA’s for six months. It also showed it takes 18 months until they are fully integrated into the culture of your organization. And it takes 24 months before they really know the strategy of the business that they have joined 24 months. That’s insane, right? Most CA’s only lasts that long for most practices.

The second reason your practice growth may be stunted is that a bad employee can poison the well, let’s talk about this. What does a bad employee actually do for your practice? Well, first of all, your brand is affected. You’re losing credibility by having this so-called bad employee, the staff member that’s poisoning the well your staff members are your brand ambassadors. So if they are not representing you or your brand, well, it’s, it’s only going to cause problem. They they’re underperforming, right? This is causing you a loss of revenue because now your other team members have to pick up the slack. And this isn’t fair. So everybody gets disgruntled and it affects a whole entire team. This is going to cause a decrease in the morale of all the other team members and everybody’s attitude. All it takes is one bad employee to create this cascade of events in your, in your practice.

So think of if this is going on in your practice, you probably know who that person is, that’s causing this, but they can be responsible for changing the whole work environment. Even if your practice is the most positive place to be positive environment to work in, it can turn into a negative one, one bad employee. One bad employee starts calling out absenteeism. And this affects the rest of your team because now they’re picking up the slack from this as well. And one of the most important reasons that a bad employee can poison the well is because customer loss, they can damage relationships with key patients that you have in your practice. And then those patients stop coming. They stop referring other great patients into the practice on and on and on studies show that one bad employee and an otherwise high performing group can bring productivity down by as much as 30 to 40%.

Do I have your attention now? Yes. True one bad employee. That is why building a rockstar team can help close that revolving door. And it’s something that we really need to be practicing on because what, what this can do. If you build a rockstar team, it can help motivate. You can help motivate your team can help inspire you, inspire your team so that you can hit your goals. Now, why did I choose this topic today? Well, yes. I said because it’s a great follow-up to the associate assistant practice, but also because this is something that I experienced in my own practice. And I only give you in my shows, things I have experience with so that you can learn from it, take it if you will, and put it in practice for yourself. But this is something that I experienced over this past year. You know, COVID was a huge blessing to me for a lot of reasons.

And one of those reasons is because of this very topic, I was analyzing my practice statistics a year after year after year, and I had this juicy goal set and it just could never hit it. We kept getting close and then boom, fall back down, getting close. And then boom, fall back down for 20, almost 20 years. This went on, right? Why couldn’t I hit that goal? Well, what happened with COVID? Our practice numbers dropped just like most of everybody’s, uh, initially the first three or four weeks. And we had to temporarily let go, uh, all of our staff all but one. And this was a great opportunity for me to really dive deep into my stats and look at my brand, my core values, my mission, what I stood for, what my practice stood for. And what I realized is that my team really wasn’t on board with a lot of my core values and they didn’t fit in with my brand anymore.

And it was, it was not cohesive. So as we started building back, which didn’t take long, it was maybe five or six weeks. We had some downtime with COVID. I started bringing rockstar team players into the practice once that really jived with what we were trying to create in the community. You know, my brand was really strong at that point. So I knew exactly what I wanted and I brought team members in that fit with my brand that fit with my mission, fit with my values. And I’m going to talk about this over the next few minutes, what that was specifically, and you know, what happened by doing this is that over the past year from March of 2020 to March, 2021, I had my best year ever in practice best year ever in practice, I hit that goal and beyond I experienced so much growth. And I know it was because of this very topic, because I was able to build that rockstar team so that we could grow so that we could function as a team. And now I only have momentum going forward and I don’t even see that ceiling anymore, which is so cool. So here is exactly what I did. I’m going to share it with you.

So, number one, here’s my roadmap. If you will, IQ tests and personality profiles, should you? Yes, you should. Absolutely. You should IQ tests. In my opinion, for me, it ensures that I’m going to have a person on my team that learns very quickly, that can think on their toes that has critical thinking skills, problem, solving skills. Listen, I can’t be everywhere all the time in my practice. So I need strong team players that can help me put those small fires out that I don’t have to do all the time that I can trust will that they will do a good job. They can think critically I cue high IQ is a good determining factor for that. So there is a wonderful, uh, program, and it does exactly this, it tests PE uh, potential employees, cognitive skills, their motivation, and their personality, all three it’s called wonder lick.com.

And you can create account. They have over a thousand different job profiles to choose from. So an avatar, if you will, of personalities that are exactly what you want for this specific job. So whether it’s a front desk assistant, or it is a, um, med tech or exam tech, someone that’s going to be doing vitals on the patients that is a profile in they’re already set up for you. And basically you get one simple, easy score that encompasses all three, so that it’s easy for you to compare one candidate to the next. So create an account and choose the appropriate job position for your, uh, whatever person, whatever position you’re hiring for. So the, the personality, the motivation, the cognitive tests, they’re not just for you as the employer, they’re for the employee as well, because if your new hire hired newly hired employee gets into a position that they’re not suited for personality wise, cognitive wise, they’re going to be unhappy.

They’re not going to stay with you. And this has happened to me so many times throughout the course of my career, I hired an amazing person that I thought would be perfect for the job. I get them in that seat and they cannot handle the position and they’re disgruntled. They leave. And it’s a, it’s a terrible break, right? This will prevent that because you are testing them to see if they are suited for that position. So it’s not fair to them either to be put in a position that they’re not suited for. So these cognitive motivation and, and personality tests are good for them. And they’re good for you so that you can find a good fit. So you can cut down on employee dissatisfaction and stop that revolving door. Right? So number two is this hands-off approach that I have, um, developed in hiring.

And that way it’s simple, it’s easy. I don’t have to stress about it. So I set it up. So it’s automatic because listen, if you have to sift through 80 to a hundred resumes, who’s going to do who has the time to do that, right? And I know every time I put an ad out, maybe it’s just Asheville, North Carolina, I will get 80 to 100 people applying for the job. And I simply do not have time. And whether you only get 20 seriously, do you have time? And what can you tell from a resume, right? It’s hard. So don’t waste your time looking at the emails and the resumes that come in instead create a separate Gmail account, call it, join our awesome Cairo team@gmail.com. Something to that effect, create an ad on. Indeed. I always use indeed and I do the free version. Um, if you’re in an area that you don’t get enough hits, you may need to sponsor it a bit.

But what you can do is create an automatic email in your Gmail account so that every time a patient applies through indeed and their resume gets put into your Gmail inbox, they will get an automatic reply. You don’t have to do anything. And that email is going to say something like this, thank you for applying for the front desk position at back in balance chiropractic, we are so excited that you are interested in this position. The next step is to complete this test. Now Wunderlich gives you a wonderful, easy link that you can just paste right into the email. And the email is going to say, once you’ve completed this test, we will be in contact with you for setting up an interview. Thank you so much. And that’s it. So hands-off right now, you will only go into Wunderlich once or twice a day.

Don’t go in every minute, you know, give it a chance to build up the dashboard. It’s so easy. Basically it will give you that number, the person’s name and the number, how they scored for your particular position that you’re hiring for. And what I only do is I only focus on the top 10%. So they have to be within that 90 to a hundred percentile for me to invite them back for an interview because the software has done the work for me. It has weeded out all of these candidates saying that person’s not going to be suited for that position. This person, cognitive cognitively is not going to be able to handle that position. This person is not motivated. They’re not going to enjoy that position, right? They’ve done the software’s done that for me. So I’m only going to invite the ones in that are showing that they can handle that position and that they’re suited for it.

So if I have 80 people apply typically only eight to 10 will fall into that top. 10% makes it much easier to invite eight people in for a one-on-one interview than 80. Wouldn’t you say step three is actually conducting the interview. And here’s the thing. If you have been watching my shows, you know, that I am a get to the point kind of person. So I do that in my interviews as well. I don’t have time to waste. I’m not going to waste your time. So let’s just get to the point. So here are some of my key questions that I think really do a good job. And I’m going to tell you why. Uh, so first of all, you have to know your brand. You have to know what is important to you, uh, what you want your employees to possess, because again, your new employees are ambassadors for your brand and your practice and whatever core values whatever’s important to you.

They need to embrace them and represent them. So you have to figure out questions that will enable to get that out of them. Are they willing to possess these core values? Do they agree with them? Do they like them? Are they excited about them? If not, it’s not going to work. Right? So for example, one of my number one core values is connection. I need to make sure that my patients feel a connection when they come in my practice from every single employee in my, whether it’s the front desk with a smile, the tech CA um, putting therapies on them, the chiropractor adjusting them. Everybody needs to connect with this patient the entire time they’re in the practice. So that’s important to me. So one of my questions is going to be what interests you in working here. Now, what I’m looking for is I’m looking for the candidate to tell me that they, they really love to work with people that they really love connecting.

I love it when they say that word too, when they, when they answer with that word. Cause I know that’s, that’s, that’s it. That’s what I’m looking for. That’s my core value. Right? So what interests you in working here? I’m not, I don’t want to hear, ah, I don’t know. I’m just, I’m just looking for a place to land for a few months. Uh, I don’t know. I just need a job at that. That’s not what I’m looking for. That’s not what my brand is. Right? So, um, if you want to bust through your goals, you need to be really clear on your core values, your brand and hire people that can help you, that they can be extensions of your arms, your hands, your fingers in putting this out there. The second question, why are you in the job market? One of my other core values is, um, inspiration.

Okay? So we want to be constantly inspiring patients to take healthy action. Whether it’s drinking, drinking more water, whether it’s starting to exercise, whatever it is coming to get adjusted, changing their life. Inspiration is a core value. So why are you in the job market? What I’m looking for here is not, uh, I don’t have a job. I just need a job. I’m not looking for that person next. I’m looking for, I already have a job, but I don’t feel a purpose there. I’m looking for a purpose. I want to be excited about showing up in the office every day. I want to be excited about what I do. That’s what I’m looking for. I’m looking for that kind of response. Third question. Do you have any issues promoting natural health care options? Why is this important? Well, everybody’s core value. If you’re a chiropractor should be healthy or health, right?

I would hope so. That’s one of mine. Okay. My employees don’t need to be the healthiest people on the planet. However, they need to be interested in health, right? And inspiring people to get healthy and being a part of that. And so I’m very clear with my candidates. I let them know. We educate, we promote natural health regularly. We do videos. We do Facebook lives. We do team challenges. We have a book club, we read healthy books. I don’t sugar coat it. I let my candidates know. We want to be healthy as a team. We want to grow as a team. So we’re going to constantly learn different ways to be healthy. Are you cool with this? And either they’re not, and they’re not on board next or they are. They may say yes. Wow. I would love that. I would love to be inspired to be healthier.

That’s what I’m looking for. So that’s a great question. Fourth one. What are your short term goals? I want to know in six months to a year, where do you see yourself? If they say, oh, well, I, uh, I’m going to be going back to school to get my master’s degree. I don’t really think I want to spend the next six months training somebody knowing that I’m going to lose them. So that’s a great question to kind of weed that out. Where are your, where do you see yourself longterm? Five, five years down the road. Where do you, where do you see yourself? Um, I just like to know that I’d like to know where the staff are, where they want to go. Are they looking to buy a house? Um, are they looking to have a family? Um, and number five, what hourly rate are you hoping to make?

Just cut to the chase. Get to the point that if on occasion they have said on a lot of occasion, oh, I’m looking, you know, and I’m hiring for a front desk person. I need $30 an hour. Well, yeah. Who does it? Right. So that’s, that’s an easy weed out question. You know what you’re going to pay for this position. And it’s probably not that, so next let’s get realistic here. Right. So that’s a really good get to the point kind of question. So there’s other questions as well that I ask, but those are definitely my core questions that I like to get that roadmap, uh, get clarity so that we can just get to the point. So there you have it. That is my roadmap to developing a rockstar team. And listen, I know I I’ve done a lot of things wrong in practice.

I’ve been going at it for 20 years and I have hired people for the wrong positions I have. Um, I’ve not done a lot of things, right. But I can tell you that this is one thing that over the past year, I have really learned and honed my skills on developing my team so much so that I see the importance of it. I now see that, you know what, there’s, there’s so much more that we can do so much more growth and momentum that we can achieve. And I want that for you too, because our profession needs you to grow in that way. So thank you for watching. If you have any questions about MD marketing, about anything chiropractic, don’t hesitate to reach out to me, dominatechiromarketing.com and make sure you tune in for our next Empowering Women, Facebook live show. Thanks everybody.

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