Empowering Women in Chiropractic - New Year: Aligned You!  Sherry McAllister, D.C. F4CP

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Happy New Year everyone, and welcome to 2026. Well, as you know, I'm Dr. Sherry McAllister, the President of the Foundation for Chiropractic Progress. I am absolutely delighted to kick off the new year with you, and that means we've got a lot to talk about, but we're doing something different. This year, we're gonna step into a new design because it's all about alignment, and 2026 is that pivotal moment.

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Our entire profession. Now, what exactly do I mean by that? Well, if we use this year about alignment, we're not just talking about spinal alignment. What we're gonna be talking about is aligning our message, our mission, and in fact our visibility. We've never, ever done before. This January theme is really going to be about a new year and an aligned you.

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I'm talking about you in practice and you, the patient that you're gonna be treating. It's not just a phrase that we're gonna be talking about, about aligning. It's in fact a promise. And from my perspective, it's a promise to you. It's a promise to bring the power of chiropractic everywhere, no matter what rock.

We need to unturn to get there. That means nurses, that means emergency room physicians. That means the daycare provider everywhere we can go. That's the place we need to be, but it takes every single one of us to come together to find the person who needs us most, and then that one person will share with another person.

So let's get started with talking about what is really important. From the foundation as we kick 2026 off. FRCP is now featured on national TV in a national TV segment on Bloom tv. It kicked off the year. Now that is a nationally syndicated TV segment. If you haven't seen it, all you have to do is Google Bloom tv, Sherry McAllister.

It will pop up and it is all about an aligned year. And in fact, if you're not in our find a Doctor directory. They're not finding you, and that's why coming together is so important. Our Find A Doctor directory is a critical component to us ensuring that no matter where in the nation they can find you.

So if they have an aunt in Florida and they need a chiropractor, they'll find one. The other part about kicking off the new year is being able to adapt and grow. Take your materials and make sure that they're polished. There's no better way to have polished materials than to come with us. We're sponsored by 21 colleges.

We have 48 state associations that come with us. Now we're breaking through. This year I wanna be 40,000 chiropractors plus. So if you're not on our list, I have to say there's a massive fear of missing out. 'cause this year is like no other year. We're publishing fresh blogs, infographics, and shareable content weekly.

For you to help your patients grow because as we know what grows, what doesn't grow dies. That's why I need you to be active in participating. There's a special word out there. It's called agentic. It means agency in action. This is our year adjusted reality. The book is an age agentic tool. It's a tool that helps people find their way, and I'd love you to connect with me personally.

Yes, we have a foundation for chiropractic website, and I'm gonna bring you to that link as we start to go through some of the roadmaps that we have for you this year. But I also wanna remind you that if you follow me on Instagram, LinkedIn, and Facebook. You are gonna find material that you'll get nowhere else, and it will be material that's pertinent for your own personal growth.

Whether we're bringing up new research or we're talking about something that just came up in the news, follow us. Ensure that you're with us. The January roadmap is all about the aligned you. That's the new year theme. And I want it to be starting with your digital front door. Update your social media cover photos.

When you go to fcp.org, you're gonna find these in your media center. And if in fact, you're not yet with us and you have not joined, don't worry. I'm reaching through the screen right now and I'm asking you to come along with me. F the number four, cp.org/package. You'll in fact have two choices. Do you wanna customize your materials?

That's a higher level, or do you wanna be a foundation member? Altruistically, first and foremost, so that you're supporting everything that the foundation can do out there in the world, along with all the materials you can use. So today. This very day is your day to join us, and you will see the new aligned graphics inside your clinic.

Let's go visual print and display that 18 by 24 New Year aligned you because the power of chiropractic for whole being health is real and people are waking up for the first time in 130 years. You. Are in fact leading the way. Now there's new resources in our toolkits as well. So I wanna introduce you to a powerful new tool we have in January.

We gotta keep it simple, and it goes with the Bloom TV segment, which is being simply shifting our habits because that's what makes strong changes. Research shows that resolutions die because they're emotional. An emotion is not reliable. That's why we need to make these small shifts and imprint them into activities of daily life.

Example that I gave on Bloom TV was throw some carrots on your plate of breakfast. There's no problem with that. Get your veggies in early. You gotta zucchini in the fridge, chop it up, saute it, and put it with your eggs. Those are the simple shifts that we want people to do. You are the advisor to those patients on the table.

Now, the alignment tracker is one of those tools. It's a simple weekly guide that helps patients stay mindful. Maybe it's about their sleep, their movements, perhaps it's about daily habits that they wanna add. In example, you wanna strengthen your arms every time you get off a meeting it. Or, um, a patient is, um, able to have three minutes pick up a wait.

20 minutes a day to increase their, their weight. Um, strength is a very big key. Now we also have a fantastic. Ebook, so you can send this out electronically via text. If you have a website you wanna put it on, or if you have a newsletter that you generate, the ebook is called Strong, steady, and stretchy.

It's perfect for your, um. Reception area, or as I said, text it to a patient. Um, give them a roadmap. Uh, that roadmap is gonna be about balance, stability, and flexibility. No matter what stage of life they're in, you are their advisor. You are that person who's going to be coaching them through all of their ails.

Let's hope we're being proactive rather than reactive, but we're fine in that space and we've been there for 130 years now. We wanna stay consistent and we wanna stay visible. So I also want you to share the who can benefit from chiropractic care. That's a real that you can find in week one on the roadmap.

And we wanna stay active on Facebook, Instagram, and X throughout the month. So you can post anything from our website. But I'm telling you, if you can consistently be. Creating materials through what we give you. Your patients are gonna find you and you're gonna grow like never before. And that's the alignment.

Now I have a powerful invitation for you, and that is buying the adjusted reality book bundle. It is about getting the word out. It's a fun way to share. Now the Adjusted Reality book comes with a toolkit that actually. Really compliments everything that's in the book in a meaningful way that you can set conversations about nervous system alignment and everything you do during the day.

So how do you get your book bundle? Excellent question. The notes below are gonna show you, but you just need to go to f the number four cp.org/adjusted reality. What are you going to find there? A 10 pack book bundle. Don't forget to use the promo code. Reality 10 and you get 50% off the list price. Where can you take these books?

High school principal. Start there. If you know a high school principal or you don't walk into a community today, give the principal the book, because we have doctors literally out there that have given the books to principals and other agencies that have taken the book up, and one of them is in California right now who is going to start teaching an entire course called Adjusted Reality just by simply sharing.

This book now, the book has become a number one bestseller on on Barnes and Nobles in two categories. One of them is nursing. Think about that for a second. We also are a number one bestseller on Amazon in several different categories. And so as we think through some of these powerful movements, it just keeps getting better, and you can provide your community with so much more information that you can't do in a short visit.

So when they know better, they do better. And if they do better, they refer back to you. So let's talk about what's ahead as we go through our year 2026. I wanna invite you to the fifth annual, HON 2026. It's a collaboration with our state association. It's a telethon style event. And it's become a national celebration of chiropractic.

And this year we're inviting you with a global perspective 'cause we're gonna be celebrating something very special. It's a massive year for sports building on successful made possible by a campaign seen by millions. Last year we did golf and rodeo. We did pickleball. Well, this year it's a major presence and it's the FIFA World Cup.

Now, whether you're an elite athlete that you're treating or you're a weekend warrior that you're treating, the message is clear. Chiropractic supports optimal performance. Absolute resilience on the field and injury mitigation. So we're alleviating, we're optimizing, and we're preventing, and that is key.

So we wanna download the January roadmap, we wanna invite you to be part of our world together. We make progress. And that's the key. Reminding you that 2026 is in fact a year of the aligned you. The aligned patient and an aligned, visible, confident chiropractic profession. Thank you all for all that you do, for the patients that you treat, and for this fantastic profession.

Here's to a powerful, purposeful and aligned 2026. See you next month.

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