Empowering Women in Chiropractic -EMPOWERING PATIENTS, ELEVATING CARE - F4CP

Click here to download the transcript. 

Disclaimer: The following is an actual transcript. We do our best to make sure the transcript is as accurate as possible, however, it may contain spelling or grammatical errors.  We suggest you watch the video while reading the transcript.

Welcome, ChiroSecure family. Thank you for joining me during September. This is a very special month. This is a special month because we wanna really focus on what we do best, and that is helping our patients find their very best. Sometimes they're in pain and drug-free. Pain management awareness month is a very powerful month to help patients that are either suffering in chronic pain or even acute pain, that the first choice is always chiropractic, and we wanna be able to have those.

Click here for the best Chiropractic Malpractice Insurance

Informational products available for you so that when you go through this month, you can empower your patients El elevating their care with drug-free pain management resources. So we're gonna jump right into this September, and as always, it is such a pleasure to have so many fantastic corporate sponsors with us on this journey.

To ensure that we can go as far and wide as we can with the benefits of chiropractic care, but we also wanna thank those that work alongside us in organizations committed to really countering the US opioid. Epidemic. It's still really a unfortunate and difficult problem in today's society as we move through.

Get a Quick Quote and See What You Can Save

So these are the organizations that are really making a difference in helping patients be aware of a drug-free pain management moment that chiropractic offers. So what I wanna focus on is the leading cause of injury death in the United States is actually still. Drug overdose, and a majority of those deaths from drug overdose is involved with an opiate.

So we have to be consistently aware when we do our history that we're asking patients what they're doing, if they're suffering in chronic pain, what is the choice that they're using? Because if you don't know that they're taking an opioid prescription. It's very difficult for you to share the adverse events that can happen, and we know so many communities really have been unfortunately rocked by opioids and the misuse and abuse and just simply use that can happen when you take an opiate.

So we wanna look at the facts. And the facts really are 125 million opioid prescriptions were dispensed in 2024. That's a lot. That translates to a third of the United States population receiving a prescription opioid, 8.6 million Americans 12 years and older. I wanna remind you, I did say 12 years and older reported misusing prescription opiates in the past year.

This is why we cannot let up. We cannot let this go. This is an unacceptable statistic in. As chiropractors, the offered solution is first choice non-farm, and that means we still have to reach out to our legislators, our regulators, and really get these, pieces of documents in place, and this really is one of those moments that you can just download this letter template and really talk to a legislator in your neighborhood that can make a difference and set the proclamation in point.

Yes, it's September. There's still time. We still have this problem, so we're asking you can you help us? Make the difference in today's society and communities so that we can build a stronger, more effective solution for patients that are suffering with. Pain, whether it's high intensity, chronic pain, or chronic pain or acute pain, we have to be with them and really build our resources for them, and that's why the marketing roadmap is really just set up for you if you're not a member of the foundation.

These roadmaps really guide you on what can we do each week to showcase the benefits of chiropractic care and make them aware. First and foremost, we really have to, if it's just for the next five or six days, you put, choose chiropractic care for drug pain management so that you can support September.

That's fantastic. You can change your Facebook your Instagram, whatever it is that can help you get your message out. Whatever social media platform that we use, or always remember, there's posters that you can do in your clinic. Put a bunch of posters together and then flip them out as the beginning of the month.

Starts and then start looking at what that's gonna look like when you move forward with changing the messages on your wall. 'cause patients will ask, you'll be surprised how many patients are paying attention while they sit in that office room. Thinking about you. Now, as we looked back over the course of September, we had some absolutely fantastic.

Webinars from cardiac health to performance to Dr. Rosa talking about a drug free option for the crossroads of physical and mental pain. A lot of patients are suffering both with anxiety and depression, and as we know and seen in some of the research, it can be bidirectional. Low back pain can create.

The unfortunate mental health crisis that so many are facing right now. But I do wanna reflect that our vaulted webinars are always available for you and you can go into and register for at any time. Even if the date like September 17th has gone, how do you proper. Properly look at the policies and procedures to help your patients achieve their best outcomes.

So these are available for you at any time. But we also wanna reflect on are we using the best research out there and can we get these onto Facebook, Instagram, and x? One of them showcasing the CD. C just a few years back and it's 50% of US adults take at least one medication. And 25% take three or more.

That's a lot. And we wanna be able to share that. We're really helping patients try to see a first option of drug-free first before they, they start to look at even over the counter medications. Chronic pain nearly affects 50 million Americans, and that's through the national health. Survey. That's the CDC.

Again it's talking about what we do and how we do it, and then getting these white papers. You can print them off, you can distribute them, you can put the electronic copies on your website. You can get them out as newsletters. The more patients know, the better they do. And you remember the old saying when we were in school, if they knew what we knew, they would do what we do.

And that is no more prevalent as it was 130 years ago. We just celebrated our founder's day on the 18th than it is right now. It's so important to get the information out and be able to look at these webinars, being able to look at the resources and the toolkits that are still available and wherever you go with them, whether it's your website or you wanna do your own YouTube channel and talk about the impact and have these problematic.

Conversations where people will know better. Then as always, I wanna update you. What is the foundation doing and how are we making progress? We make progress together. It's collective, and I go back to thinking about some of the things that I've heard over the last 10 days, being both at Cleveland's Homecoming, Palmer's Homecoming, and then being in New York Fashion Week, and one thing resonates with me.

There isn't a better time. For us to showcase the benefits of chiropractic, and I wanna share with you the last drop we had on September 10th with Dr. Heidi Ick, and it's really back it up. Why your brain loves chiropractic. What if you shared that with all of your patients? That's adjusted reality. That is a podcast series trusted by the adjusted.

You can follow us on Instagram at the adjusted reality. Handle. You can go on YouTube, you can listen to us on any platform that offers podcasts. And I wanna tell you through Feed Spot, they have 100 most influential doctor podcasts in the world. We're ranking right now at number 21, and it's because of you, if you're willing to share.

Show your patients how much you care. We continue to grow, flourish, and build. And as I just said, I was in New York during the fashion week and we really talked to you the models we talked to 'em about their posture, their fashion, their confidence. We know posture has a lot to do with balance. And as chiropractors, if we can share the outcomes that we get and how to continue to build on our posture because.

Being beautiful is both inside and out. And New York Fashion Week was a fantastic time. You'll see more coming up because we did a man on the street where we talked to New Yorkers about how does fashion and posture go together. You'll be surprised by their answers, but I will give you a little hint. I met fantastic New Yorkers.

I never met a single New Yorker that treated me poorly while I was on the street and I was growing a lot. 'cause I can, if you can imagine going up to people that you don't know and asking questions, it's rather unnerving. But stay tuned 'cause we've got some fantastic information coming up that we'll share with you next month so you can see where and why we do what we do.

So where have we been in September? We were at life. West the Wave, and we had a fantastic event where we launched the adjusted reality and what it is and what chiropractic impact has on whole being care. That's what you do. You treat the patient as a whole, and that means that lifestyle agencies, the lifestyle choices that patients are making.

You can help them along the way. They may be coming for alleviation of pain, but please do always ensure that you are with them through their whole being care, whether it's optimizing their performance in anywhere of their activities of daily living, or. You're ensuring that we're preventing them from injuries.

So as you saw, I talked to you about being at Cleveland, where we talked to 500 plus students and got them excited about adjusted reality and whole being care. We went over to celebrate Founder's Day and that founder's day was very special. Founder's day. In the heartland of chiropractic where it all started.

'cause we're all one. Whether you are from Palmer or you're from a different college, we're all one together. And then this upcoming weekend, I am blessed truly to be surrounded by women dcs. And we're gonna be sharing a lot with them about what's coming up and how women can really help those men that don't wanna come in to look at their health because they think it will simply just go away.

Now we wanna be part. Every conversation that is happening in healthcare, and one of them happens to be posture. I'm sharing this with you because Newsweek just last month shared that teen posture problems are linked to tech neck, and that is a growing problem, but it can be fixed. And who is the fixed.

It's the patient that understands that will fix their posture. Why fashion week was so important and having these conversations with your patients. And it's also, as we were on the ground with the models, one of the models said, they did my hairstyle so tight that in fact. I got attention, headache, and now my neck hurts.

Now those are the conversations we wanna be involved in. So when Huffington Post came to us and said, do you believe that a hairstyle can change the way a person feels, acts and moves? And the answer is absolutely. You ask any woman that pulls their hair back very tight into a tight hairstyle, and that can create that.

Attention type of muscle headache that starts to go down into the neck and then into the shoulders. And we all know where it goes from there. But I also wanna talk about you as an expert, and that is being able to suggest lifestyle changes such as what pill is best for my neck doctor, if we set ourselves in sleep hygiene.

We sleep, set ourselves in posture, hygiene. We're setting ourselves up to have conversations that are preventative rather than reactive. We're proactive. I think that makes a world of difference as we move through, and as I shared with you over the years. The one thing that helps us really share more about the benefits of chiropractic is what we called Caron, and this is the first month that I get to share with you how big our Caron was when we had recently been.

Involved in putting many vignettes together. 13 in fact, from field back surgery with a neurosurgeon all the way out to talking about arthritis with the American Arthritis Foundation. And we now want to report that with the 53 vignettes that we have done over the last four carons, we've raised over a.

Quarter of a million dollars, $306,000 in small investments. We wanna thank all of those sponsors on there. But what's most important is those vignettes have had almost closing in on three quarters of a million views. That means we're impacting lives, and that's really the goal. And speaking of impacting lives, the time is now.

And it is so important that we share what's gonna happen. October 14th, we're launching the Adjusted reality book. It's all about chiropractic. It's a Forbes book. It launches in New York City on October 14th. But we would love for you to come on this journey with us. 98% of the world still does not know the benefits of what we do, and the time is now after 130 years to get this information out into their hands.

How can you help? We've made it very simple for you. We want you to pre-order adjusted reality. This Forbes book is going to change the world because this is more than a book. It's absolutely more than a podcast. This is a movement. I'm adjusted. I understand lifestyle challenges and with chiropractic and the agency that we have, we can help them if they're in pain.

Alleviate that pain. We can help them to optimize their sports, maybe their performance during the day. But we also wanna always reflect on the prevention. The patients need to know the benefits of whole being care as delivered by a doctor of chiropractic, and that is why we put together these adjusted reality bundles.

All you need to do is go to our website, fcp.org/adjusted reality. You'll see right away. There is book bundles there for you. When you support us, we get our message out and honestly, I'm already thinking ahead of what does it look like when adjusted reality becomes a New York Times bestseller, and where can we go from there?

When we first launched this just a few weeks back, we were in nine countries. We've now elevated into 21 countries. Walmart and Target have picked us up. We have a best. A number one bestseller on Amazon in the Kindle version. Will you help us today? You will save 50% if you choose to buy 10 books or more.

You just put in as you're checking out the reality 10. That is a beautiful thing. Come on the journey for $149, you can change the world with us. You can get that book into hands everywhere. You can take the book to high schools, colleges, universities. You can get that book into healthcare providers in your neighborhood.

10 books can change the world. One person in one different conversation makes for a drug-free pain reality or makes for a better life. So they avoid tech neck and they avoid postural distortion so that we build a lifestyle. That is what I really want for you all today while we're doing September, Drug-Free Pain Management.

Remember, next month is the biggest month that chiropractic really has ever had because we're starting a movement around the globe. Hashtag adjusted reality and hashtag I'm adjusted. We're gonna be seeing people all around the world holding up the adjusted reality book and saying, I'm adjusted, and I want you to be part of that.

If you believe in what you do, if you have faith that your hands can heal the patient, if you have hope that we can get more than 98% if just we move the needle 2%. In the actuarials, that means that every practice will grow by 40%. I know you want more patients. I know you wanna heal more, and as more people become aware of what we do, that translates to more credit and that comes with payment.

So come with me Along the journey adjusted reality, it launches on October 14th. Can you help the entire profession? Make a difference. We'll see you next month. I look forward to it. And thank you for always making progress with us at the Foundation for Chiropractic Progress. Isn't it time you join the most powerful team of successful doctors in chiropractic and go for the gold?

Simply go to www.f4cp.org/package and get your customized practice success solution.

Welcome, ChiroSecure family. Thank you for joining me during September. This is a very special month. This is a special month because we wanna really focus on what we do best, and that is helping our patients find their very best. Sometimes they're in pain and drug-free. Pain management awareness month is a very powerful month to help patients that are either suffering in chronic pain or even acute pain, that the first choice is always chiropractic, and we wanna be able to have those.

Informational, um, products available for you so that when you go through this month, you can empower your patients El elevating their care with drug-free pain management resources. So we're gonna jump right into this September, and as always, it is such a pleasure to have so many fantastic corporate sponsors with us on this journey.

To ensure that we can go as far and wide as we can with the benefits of chiropractic care, but we also wanna thank those that work alongside us in organizations committed to really countering the US opioid. Epidemic. It's still really a unfortunate and difficult problem in today's society as we move through.

So these are the organizations that are really making a difference in helping patients be aware of a drug-free pain management moment that chiropractic offers. So what I wanna focus on is the leading cause of injury death in the United States is actually still. Drug overdose, and a majority of those deaths from drug drug overdose is involved with an opiate.

So we have to be consistently aware when we do our history that we're asking patients what they're doing, if they're suffering in chronic pain, what is the choice that they're using? Because if you don't know that they're taking an opioid prescription. It's very difficult for you to share the adverse events that can happen, and we know so many communities really have been unfortunately rocked by opioids and the misuse and abuse and, and just simply use that can happen when you take an opiate.

So we wanna look at the facts. And the facts really are 125 million opioid prescriptions were dispensed in 2024. That's a lot. That translates to a third of the United States population receiving a prescription opioid, 8.6 million Americans 12 years and older. I wanna remind you, I did say 12 years and older reported misusing prescription opiates in the past year.

This is why we cannot let up. We cannot let this go. This is an unacceptable statistic in. As chiropractors, the offered solution is first choice non-farm, and that means we still have to reach out to our legislators, our regulators, and really get these, uh. Pieces of documents in place, and this really is one of those moments that you can just download this letter template and really talk to a legislator in your neighborhood that can make a difference and set the proclamation in point.

Yes, it's September. There's still time. We still have this problem, so we're asking you can you help us? Make the difference in today's society and communities so that we can build a stronger, more effective solution for patients that are suffering with. Pain, whether it's high intensity, chronic pain, or chronic pain or acute pain, we have to be with them and really build our resources for them, and that's why the marketing roadmap is really just set up for you if you're not a member of the foundation.

These roadmaps really guide you on what can we do each week to showcase the benefits of chiropractic care and make them aware. First and foremost, we really have to, if it's just for the next five or six days, you put, choose chiropractic care for drug pain management so that you can support September.

That's fantastic. You can change your Facebook, your, your Instagram, whatever it is that can help you get your message out. Whatever social media platform that we use, or always remember, there's posters that you can do in your, in your clinic. Put a bunch of posters together and then flip them out as the beginning of the month.

Starts and then start looking at what that's gonna look like when you move forward with, um, changing the messages on your wall. 'cause patients will ask, you'll be surprised how many patients are paying attention while they sit in that office room. Thinking about you. Now, as we looked back over the course of September, we had some absolutely fantastic.

Webinars from cardiac health to performance to Dr. Rosa talking about a drug free option for the crossroads of physical and mental pain. A lot of patients are suffering both with anxiety and depression, and as we know and seen in some of the research, it can be bidirectional. Low back pain can create.

The unfortunate mental health crisis that so many are facing right now. But I do wanna reflect that our vaulted webinars are always available for you and you can go into and register for at any time. Even if the date like September 17th has gone, how do you proper. Properly look at the policies and procedures to help your, your patients achieve their best outcomes.

So these are available for you at any time. But we also wanna reflect on are we using the best research out there and can we get these onto Facebook, Instagram, and x? One of them showcasing the CD. C just a few years back and it's 50% of US adults take at least one medication. And 25% take three or more.

That's a lot. And we wanna be able to share that. We're really helping patients try to see a first option of drug-free first before they, they start to look at even over the counter medications. Chronic pain nearly affects 50 million Americans, and that's through the national health. Survey. That's the CDC.

Again, it's, it's talking about what we do and how we do it, and then getting these white papers. You can print them off, you can distribute them, you can put the electronic copies on your website. You can get them out as newsletters. The more patients know, the better they do. And you remember the old saying when we were in school, if they knew what we knew, they would do what we do.

And that is no more, um, prevalent as it was 130 years ago. We just celebrated our founder's day on the 18th than it is right now. It's so important to get the information out and be able to look at these webinars, being able to look at the resources and the toolkits that are still available and wherever you go with them, whether it's your website or you wanna do your own YouTube channel and talk about the impact and have these problematic.

Conversations where people will know better. Then as always, I wanna update you. What is the foundation doing and how are we making progress? We make progress together. It's collective, and I go back to thinking about some of the things that I've heard over the last 10 days, being both at Cleveland's Homecoming, Palmer's Homecoming, and then being in New York Fashion Week, and one thing resonates with me.

There isn't a better time. For us to showcase the benefits of chiropractic, and I wanna share with you the last drop we had on September 10th with Dr. Heidi Ick, and it's really back it up. Why your brain loves chiropractic. What if you shared that with all of your patients? That's adjusted reality. That is a podcast series trusted by the adjusted.

You can follow us on Instagram at the adjusted reality. Um, handle. You can go on YouTube, you can listen to us on any platform that offers podcasts. And I wanna tell you through Feed Spot, they have 100 most influential doctor podcasts in the world. We're ranking right now at number 21, and it's because of you, if you're willing to share.

Show your patients how much you care. We continue to grow, flourish, and build. And as I just said, I was in New York during the fashion week and we really talked to you the, the models we talked to 'em about their posture, their fashion, their confidence. We know posture has a lot to do with balance. And as chiropractors, if we can share the outcomes that we get and how to continue to build on our posture because.

Being beautiful is both inside and out. And New York Fashion Week was a fantastic time. You'll see more coming up because we did a man on the street where we talked to New Yorkers about how does fashion and posture go together. You'll be surprised by their answers, but I will give you a little hint. I met fantastic New Yorkers.

I never met a single New Yorker that treated me poorly while I was on the street and I was growing a lot. 'cause I can, if you can imagine going up to people that you don't know and asking questions, it's rather unnerving. But stay tuned 'cause we've got some fantastic information coming up that we'll share with you next month so you can see where and why we do what we do.

So where have we been in September? Well, we were at life. Um, west the Wave, and we had a fantastic event where we launched the adjusted reality and what it is and what chiropractic impact has on whole being care. That's what you do. You treat the patient as a whole, and that means that lifestyle agencies, the lifestyle choices that patients are making.

You can help them along the way. They may be coming for alleviation of pain, but please do always ensure that you are with them through their whole being care, whether it's optimizing their performance in anywhere of their activities of daily living, or. You're ensuring that we're preventing them from injuries.

So as you saw, I talked to you about being at Cleveland, where we talked to 500 plus students and got them excited about adjusted reality and whole being care. We went over to celebrate Founder's Day and that founder's day was very, very special. Founder's day. In the heartland of chiropractic where it all started.

'cause we're all one. Whether you are from Palmer or you're from a different college, we're all one together. And then this upcoming weekend, I am blessed truly to be surrounded by women dcs. And we're gonna be sharing a lot with them about what's coming up and how women can really help those men that don't wanna come in to look at their health because they think it will simply just go away.

Now we wanna be part. Every conversation that is happening in healthcare, and one of them happens to be posture. I'm sharing this with you because Newsweek just last month shared that teen posture problems are linked to tech neck, and that is a growing problem, but it can be fixed. And who is the fixed.

It's the patient that understands that will fix their posture. Why fashion week was so important and having these conversations with your patients. And it's also, as we were on the ground with the models, one of the models said, you know, they did my hairstyle so tight that in fact. I got attention, headache, and now my neck hurts.

Now those are the conversations we wanna be involved in. So when Huffington Post came to us and said, do you believe that a hairstyle can change the way a person feels, acts and moves? And the answer is absolutely. You ask any woman that pulls their hair back very, very tight into a tight hairstyle, and that can create that.

Attention type of muscle headache that starts to go down into the neck and then into the shoulders. And we all know where it goes from there. But I also wanna talk about you as an expert, and that is being able to suggest lifestyle changes such as what pill is best for my neck doctor, if we set ourselves in sleep hygiene.

We sleep, set ourselves in posture, hygiene. We're setting ourselves up to have conversations that are preventative rather than reactive. We're proactive. I think that makes a world of difference as we move through, and as I shared with you over the years. The one thing that helps us really share more about the benefits of chiropractic is what we called Caron, and this is the first month that I get to share with you how big our Caron was when we had recently been.

Involved in putting many vignettes together. 13 in fact, from field back surgery with a neurosurgeon all the way out to talking about arthritis with the American Arthritis Foundation. And we now want to report that with the 53 vignettes that we have done over the last four carons, we've raised over a.

Quarter of a million dollars, $306,000 in small investments. We wanna thank all of those sponsors on there. But what's most important is those vignettes have had almost closing in on three quarters of a million views. That means we're impacting lives, and that's really the goal. And speaking of impacting lives, the time is now.

And it is so important that we share what's gonna happen. October 14th, we're launching the Adjusted reality book. It's all about chiropractic. It's a Forbes book. It launches in New York City on October 14th. But we would love for you to come on this journey with us. 98% of the world still does not know the benefits of what we do, and the time is now after 130 years to get this information out into their hands.

How can you help? Well, we've made it very simple for you. We want you to pre-order adjusted reality. This Forbes book is going to change the world because this is more than a book. It's absolutely more than a podcast. This is a movement. I'm adjusted. I understand lifestyle challenges and with chiropractic and the agency that we have, we can help them if they're in pain.

Alleviate that pain. We can help them to optimize their sports, maybe their performance during the day. But we also wanna always reflect on the prevention. The patients need to know the benefits of whole being care as delivered by a doctor of chiropractic, and that is why we put together these adjusted reality bundles.

All you need to do is go to our website, fcp.org/adjusted reality. You'll see right away. There is book bundles there for you. When you support us, we get our message out and honestly, I'm already thinking ahead of what does it look like when adjusted reality becomes a New York Times bestseller, and where can we go from there?

When we first launched this just a few weeks back, we were in nine countries. We've now elevated into 21 countries. Walmart and Target have picked us up. We have a best. A number one bestseller on Amazon in the Kindle version. Will you help us today? You will save 50% if you choose to buy 10 books or more.

You just put in as you're checking out the reality 10. That is a beautiful thing. Come on the journey for $149, you can change the world with us. You can get that book into hands everywhere. You can take the book to high schools, colleges, universities. You can get that book into healthcare providers in your neighborhood.

10 books can change the world. One person in one different conversation makes for a drug-free pain reality or makes for a better life. So they avoid tech neck and they avoid postural distortion so that we build a lifestyle. That is what I really want for you all today while we're doing September, Drug-Free Pain Management.

Remember, next month is the biggest month that chiropractic really has ever had because we're starting a movement around the globe. Hashtag adjusted reality and hashtag I'm adjusted. We're gonna be seeing people all around the world holding up the adjusted reality book and saying, I'm adjusted, and I want you to be part of that.

If you believe in what you do, if you have faith that your hands can heal the patient, if you have hope that we can get more than 98% if just we move the needle 2%. In the actuarials, that means that every practice will grow by 40%. I know you want more patients. I know you wanna heal more, and as more people become aware of what we do, well that translates to more credit and that comes with payment.

So come with me Along the journey adjusted reality, it launches on October 14th. Can you help the entire profession? Make a difference. We'll see you next month. I look forward to it. And thank you for always making progress with us at the Foundation for Chiropractic Progress. Isn't it time you join the most powerful team of successful doctors in chiropractic and go for the gold?

Simply go to www.ffourcp.org/package and get your customized practice success solution.

Click here for the best Chiropractic Malpractice Insurance

Get a Quick Quote and See What You Can Save