Empowering Women in Chiropractic - The Athletic Advantage

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Welcome everyone. This is a fantastic time to be together. The Foundation for Chiropractic Progress is delighted because it's July and we're focusing on some of the things we do in July, which is fun. Let's get out there. Let's have some a athletic moments and engage with our friends and family, and we could not be more proud to be with you because that's really the key to engagement is being with our audience to.

Help our consumers make better choices and what better choice than to get them moving. So this particular slideshow is gonna be focusing on the athletic advantage, elevating practice impact through injury prevention and performance care. And we know if you're out there and you're thinking about golfing or pickleball, we've got you covered, but we couldn't do it without our generous sponsors.

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So taking a look at this moment. Because these are the people that are helping us get the word out into our communities, and we can't thank ChiroSecure enough for being able to host these Facebook Lives with you and about you. So let's get started because we have a lot to cover and we want you to be the expert in your community.

Talking about movement and exercise is really one of the game changers, no pun intended. Athletes that we know are now ramping up. School's gonna be starting, some are gonna be on scholarships. Olympic athletes are out there. We're all doing something very important, and that is recognizing for the first time in history, really that movement plays a massive role.

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And how we feel and how we react, and that means our sports are gonna be more important than ever before. Now we know through research in the CDC, that there's over three and a half million emergency room visits alone just for our young athletes. That means we have a responsibility to really help prevent.

These types of injuries and more important to help them understand what does optimization look like? So what are some of the common athletic injuries? Yeah, you know it, it's the average run of the mill sprain strains and overuse. But we also wanna talk to our patients about preventing those neuromuscular and those biomechanical problems by doing our own assessments.

Once they're more aware of what we do on the preventative side, they're more likely to bring their friends, their family members. Themselves in to get prevention. And we all know an ounce of prevention is worth a pound of cure. So we got to do the hard work, and this is the heavy lifting when we can reduce the risk.

To the patient and improve those joint kinematics and tissue load, as we've seen in the journal of manipulative physiological therapeutics, that's the key to success. So let's look at how we keep our athletes in the game, whether it's a weekend warrior, a pickleball champion, or even a corn hole. Champion.

Yes, they're out there and we know who you are. So the opportunity is to improve range of motion. That's flexibility, mobility, stability, and capability. What's capability Strength training. So we wanna use that research. As we know in the Journal of Sports Rehabilitation, that we can improve their range of motion and their flexibility in their neck, especially 'cause you can't be an athlete at high level executive if your neck is not moving in its full range of motion.

That's just really a very difficult place to be. So we know through T'S research in spine in 2018 that chiropractic care actually gives you fast recovery times. And I think most importantly, reduce pain severity. 'cause if you've ever really truly been in pain, you know the first thing on your mind is pain.

But the last thing on your mind. It's actually prevention 'cause you're already hurting. So we want to make sure we get them before these things happen. And we also know that if you're improving your reaction time, you've got a better chance of winning the game. And that's what we saw again in JMPT is being able to be the best you can be because adjustments improve.

Performance. And you can see that in the vertical jump height in JMPT where we, they looked at a randomized controlled trial with chiropractic spinal adjustments and they saw vertical jump height improve muscle strength in athletes. Where they were adjusted was better than those on the control group.

So we have the research. The question is, does the patient know we have the research? And that's where you fit in and that's why you're such an important part of getting that influence out. And speaking of influence, athletes influence community trends. And you know that because you can look at some of the great athletes of today and if they're promoting a product, that product sales go way up.

So we want to make sure that our young athletes and our parents follow their lead, get the care they need. Satisfied. Athletic patients are four times more likely to refer. Think about that. That's a press gainey research article that says four times more likely to refer. So if you wanna bank on increasing your revenue in your practice and appreciating the athlete for who they are and what they do, you've just.

Quadrupled your referral power. Because when you think about injury prevention, that's one piece of it. Reducing the injuries, but actually getting a patient to optimize their athletic performance, that's huge. So we want, as James Waydon, one of my favorite researchers out there in the Journal of Occupational Rehabilitation, noted early chiropractic care.

Builds trust during injury recovery. That means longer term, whole being care and utilization. Is that not what you really got into chiropractic for, is to optimize someone's health? I hope the answer is yes, and I hope that you're using the July marketing roadmap to your advantage because it's week by week.

It's exactly what we need as an athlete Needs a coach. This roadmap helps direct you without direction. You end up nowhere. So a roadmap is really the key to success. And where do you wanna go? And that's why we put together these social media infographics because when you talk about it on social media, then they have questions.

And oftentimes they'll come in and they'll say, Hey, I saw a posting on social media about experiencing an average of 11% increasing range of motion. Is that true? And then you can go in and start talking about what that means. What about athletes who receive chiropractic care? Experience almost 30% fewer injuries.

Is that true doctor? And then you now push the opportunity to talk about mobility and flexibility and the ever changing balance that happens in our life. So the posters that you have in your office speak volumes to who and what you're going to do for your patient. I hope it's preventative. It's not just symptom-based because we know as whole being care providers.

That our opportunity lies in the whole being, talking to us about their personalized care. So keep those posters moving in your office to keep them aware. And then as always. The more you share, the more they know you care. And that's how you build trust. So these are your Beyond Recovery white paper. It can be an ebook that you put on electronically on your website.

It could be out in the universe as an opportunity to engage with them on Facebook or Instagram or LinkedIn. And then you have your tip sheets. This is how you get your staff really involved. Because sometimes, let's face it, it's not always. One of those things we think about is training the staff when they've been there for a while, but don't let them forget the value that you bring and they bring to your practice.

That's why we offer these free webinars because if you're not coding for performance, what are you coding for? And this by Dr. Massey is a fantastic way to really get your staff involved. Are you hitting the mark when you're talking about coding services for athletes and active patients? It's an important value option for them.

And if you're not getting paid, you're gonna get frustrated. So the key to success is take your roadmap, pay attention to what that roadmap is, because here you'll have an adjusted reality podcast as well. Your patience are going to love listening to Karen Slo. She gave an fantastic. Opportunity to educate your patients and yourself.

She is the first female chiropractor ever in the NFL, and she is loved and adored because she's authentic and she talks about what the patient needs, not what they want. Sometimes those are different, and you have to be strong enough to tell the patient, I'm here for you. I'm here with you, I'm here about you.

And that's why I'm talking about prevention for you. And when we start looking at our overall whole being health, it's not just the chiropractor in practice that should be talking to your patients. It's someone like Dave Asprey, he's Unadjusted reality. You probably know of him because he's the Bulletproof Coffee guy and he is noted as the godfather.

Biohacking and we want our patients to have a really healthy health span. What's the point to living longer if you're living sicker? So let's start talking about what does longevity mean and how does chiropractic impact those opportunities for them in their lives wherever they are, whether it's on the court or in their car, they know that you're with them.

And speaking of with them, I wanna be with you. We're gonna be coming up to the wave on August 1st and second. We hope that if you're gonna be there, and if you haven't made plans yet, you can certainly do so that you'll come and visit us at our booth. 'cause we have a plethora of information from eBooks and tip sheets and white papers you can take with you to talking about the podcast and of course many other things that are coming up.

But I wanna remind you, we're winning with you and that's one of the reasons why we won the Stevie Award for. Best podcast of the year for Healthy Lifestyles and Wellness. And I wanna just let you know, this podcast was actually judged to get the Gold Stevie Award by medical doctors. And that should make you smile because now they hear our message.

And for them to give us this accolade means that they're starting to see the world is waking up to a bigger, bolder, brighter future. Because chiropractors are there and you need to be with us. How you use our resources is critical. It's why we came up with the media center and you can go in and start looking at some of the important videos, how to update your account how to access more of the materials and when to use it and why to use it, and last.

Certainly not least, we have a very important message for our profession to arise to. The challenge of today's healthcare crisis adjusted reality is not a book, it's not a podcast. It's actually a movement. And if we can rally together as one profession for the first time in 130 years, all of us adjusted reality, the Forbes book is coming out on October 14th.

I want you to take a moment to scan that QR code on the screen. Why? Because if you arise with us, we're gonna change the world together. This is the battle cry of the people that need true health. Not chasing symptoms, but chasing a future that's brighter and bolder, and this adjusted reality, supercharge your whole being for optimal living and longevity is the why you need chiropractic care.

And it's very easy. It's an easy read, and I think people will enjoy the adventure that they go on, but this is about arising to the moment. Will you do that? Arise standing for Align your message. This book is gonna have seven chapters, seven opportunities to pick what works for you and your community and when it's gonna reach your community.

That's the R. It's going to impact healthcare providers because if you get this book to them and they see what you do, I guarantee you without a doubt, you move the needle. Support your patients. That's the S in a I. They need you. And when they don't know, they make bad decisions. An e empower the next generation.

Look, many of us are hitting the age where we're thinking about retirement. Who's gonna fill our place? There's a gap there. You lived a lifestyle of chiropractic. They need to know too, they meaning the high school students, they meaning the college and university students. There's a patient that came in yesterday to your practice who's thinking about a career in healthcare and does not know which choice to make.

That's you. So the book is about the why. Why we're creating a movement. We can shift the consumer into whole being health, not chasing symptoms, not the pill for every ill, your voice, your network, your leadership. That's what drives the change. So if you buy our bundle pack, which is gonna be four. Book, seven books or 10 books.

When you pre-order and you scan that code, you put your name in and we'll keep you posted. As soon as that book drops on October 14th, you'll be able to purchase your four, seven, or 10 pack. If you want more, you call us. We'll get you the number that you need. But listen, the time is now to start preparing yourself.

For a better reality. Something where we adjust our patients into healthcare, that's truly healthcare and that my friends, is why we want to continue to educate our patients. So next month. Don't miss this. August is personal injury. People are getting injured all the time and they don't know where to turn and sleep.

As we getting closer to the school starting and the weather's gonna change, we wanna be prepared for them. So above all else, I thank you. I thank you for the work you do every single day. I thank you for putting your hands on patients and being preventative. And optimizing their performance. And I know it's not easy to alleviate their pain, but you do it every day and that's the gain the consumer sees.

So continue to come with us on this journey. The future's bright, and I want you right back here with me next month. Thanks everyone. Isn't it time you join the most powerful team of successful doctors and chiropractic and go for the gold? Simply go to www.ffourcp.org/package and get your customized practice success solution.

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